--- title: Adthena Reviews meta\_title: 'Adthena Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 44 reviews by the users' company size, role or industry to find out how Adthena works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 44 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Account-Based Data url: https://www.g2.com/categories/account-based-data --- # Adthena Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Adthena but has limited features. Are you part of the Adthena team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Adthena is a market-leading, AI-driven search intelligence platform that helps enterprise brands and agencies maximize visibility and performance across AI Overviews, LLMs, and Google Ads. Founded in 2012 and headquartered in London, Adthena has teams across the UK, Europe, and the US, supporting global advertisers in some of the most competitive search landscapes. Adthena works with leading brands and agencies across industries including retail, travel, finance, automotive, and telecoms, helping them bring clarity to search and make smarter, data-led decisions in fast-moving markets. Adthena provides visibility across paid, organic and AI search experiences, including AI Overviews and LLM-powered results. Key capabilities include competitor and market monitoring, brand protection, Performance Max visibility, and automated brand bidding. Adthena removes blind spots across both traditional and AI-powered search, where advertisers often lack clarity on visibility, competition, and wasted spend. The platform turns complex search and AI search data into actionable insights, helping brands protect demand, improve efficiency, and drive incremental growth. Awards & industry recognition: - Best AI Search Software Innovation - APAC Search Awards 2026 - Best AI Search Software Innovation - Euro Search Awards 2025 - Best AI Search Software Innovation - US Search Awards 2025 - Best Software Innovation - Global Search Awards 2025 - Best Search Software Tool - UK Search Awards 2025 * * * Seller [Adthena](https://www.g2.com/sellers/adthena) Discussions [Adthena Community](https://www.g2.com/products/adthena/discuss) Languages Supported English Solution Type All-in-One Overview by Ashley Fletcher (Director of Product Marketing) Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 2 months ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/adthena/pricing) ## Top-Rated Alternatives [ ![Semrush](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Semrush") Semrush 4.4/5(4,026) ](https://www.g2.com/products/semrush/reviews) [ ![Similarweb](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Similarweb") Similarweb 4.4/5(1,179) ](https://www.g2.com/products/similarweb/reviews) [ ![SpyFu](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "SpyFu") SpyFu 4.6/5(518) ](https://www.g2.com/products/spyfu/reviews) [ View All Alternatives ](https://www.g2.com/products/adthena/competitors/alternatives) ## User Insights Average based on 44 real user reviews. Implementation Time 2 months Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![Verified User in Banking](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Banking") UB Verified User in Banking Mid-Market (51-1000 emp.) 11/4/2021 "Powerful tool" 5/5 What do you like best about Adthena? Provide useful information about the competition and the indrustry Review collected by and hosted on G2.com. What do you dislike about Adthena? I dont have anything as its helping me with my day to day work Review collected by and hosted on G2.com. What problems is Adthena solving and how is that benefiting you? Helps me with the analysis of the competitors Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") UR Verified User in Retail Enterprise (\> 1000 emp.) 5/14/2021 "A great insight tool that has become a key performance indicator for the PPC team and the business" 4/5 What do you like best about Adthena? The daily updates which has become essential in making daily performance changes Review collected by and hosted on G2.com. What do you dislike about Adthena? Some technical limitations which means some caveats is required Review collected by and hosted on G2.com. What problems is Adthena solving and how is that benefiting you? Giving us a competitive view of organic and PPC position in the market, it has created a new data set which when combined with other performance data allow us to understand what level of investment can achieve in terms of click share and if its profitable. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Consumer Electronics](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consumer Electronics") UC Verified User in Consumer Electronics Mid-Market (51-1000 emp.) 5/11/2021 "Adthena is a good tool" 4/5 What do you like best about Adthena? I like being able to see lone ranger keywords & pull back paid dollars where organic is winning Review collected by and hosted on G2.com. What do you dislike about Adthena? I don't particularly appreciate how a new window pops up every time I click on something. Also, I want a better way to filter out keywords that don't matter to me without manually going through each one. Review collected by and hosted on G2.com. What problems is Adthena solving and how is that benefiting you? We're able to monitor what competitors are doing in an automated fashion. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Consumer Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consumer Services") AC Verified User in Consumer Services Small-Business (50 or fewer emp.) 6/18/2021 "We got an interesting point of view about competition and opportunity." 4.5/5 What do you like best about Adthena? market trends, new opportunity in terms of kwd covering Review collected by and hosted on G2.com. What do you dislike about Adthena? I cannot have check in real-time and I can't find any data about today and yesterday Review collected by and hosted on G2.com. Recommendations to others considering Adthena: It's helpful to understand competition and opportunity better. Review collected by and hosted on G2.com. What problems is Adthena solving and how is that benefiting you? we start bidding on new semantic areas, we could check market trends and market costs Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic JY jing y. PPC Enterprise (\> 1000 emp.) 5/13/2021 "great tool for market insights" 5/5 What do you like best about Adthena? Market insights at a granular level that each business can define based on their needs. Adthena has helped our business in monitoring competitor activities. Review collected by and hosted on G2.com. What do you dislike about Adthena? Not really have any dislike about Adthena. Review collected by and hosted on G2.com. What problems is Adthena solving and how is that benefiting you? Adthena has many great features. I check market trends, ad copies, time of day, competitor movements a lot, and they all provide extra deeper insights into the competitive market. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 5/20/2021 "Adthena provides excellent insight and customer service" 4.5/5 What do you like best about Adthena? The market trends are extremely useful for flagging competitive trends and the search term/ad details provide a level of insights that isn't available with google ads. Review collected by and hosted on G2.com. What do you dislike about Adthena? I wish there was a way to edit the search term group filters on my own so changes can be a bit more dynamic. Review collected by and hosted on G2.com. What problems is Adthena solving and how is that benefiting you? Adthena helps us quickly identify changes in competitive behavior, allowing us to be more proactive in our decision making. Seach term analysis reports give us insight into competitors at the keyword level which has been a huge benefit in our KW bidding strategies. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Legal Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Legal Services") UL Verified User in Legal Services Small-Business (50 or fewer emp.) 5/11/2021 "Great Product, even better customer service" 4.5/5 What do you like best about Adthena? I like the customer service best, and assistance with new ways I can use the tool when we are trying to explore new opportunities. Review collected by and hosted on G2.com. What do you dislike about Adthena? Not being able to be more granular on a geo level. Review collected by and hosted on G2.com. What problems is Adthena solving and how is that benefiting you? Competition insights, market share over time, new key terms Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Benjamin F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Benjamin F.") BF Benjamin F. SEM Director 3/31/2021 "Adthena is instrumental in growth outside of performance" 5/5 What do you like best about Adthena? The sheer volume of data available to us which is presented in an easy to understand. Review collected by and hosted on G2.com. What do you dislike about Adthena? Some of the graphs we don't find too useful. Review collected by and hosted on G2.com. What problems is Adthena solving and how is that benefiting you? Turning the conversation in SEM away from performance into awareness would have been nearly impossible without this tool. We use it to track search impression share over time, and also in reporting to clearly articulate the story of competitors. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Mechanical or Industrial Engineering](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Mechanical or Industrial Engineering") UM Verified User in Mechanical or Industrial Engineering Enterprise (\> 1000 emp.) 4/13/2021 "Useful tool for analysis" 4/5 What do you like best about Adthena? The market overview is brilliant, its much easier than using auction insights in Google ads! Review collected by and hosted on G2.com. What do you dislike about Adthena? I'd like better filtering options, and more real time data. Review collected by and hosted on G2.com. What problems is Adthena solving and how is that benefiting you? We're able to understand the market a lot better and evidence why performance has changed and have tangible figures to add. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") UR Verified User in Retail Enterprise (\> 1000 emp.) 5/14/2021 "Adthena provides great insights into competitors & provides opportunities to grow." 5/5 What do you like best about Adthena? The support we receive from the account team Review collected by and hosted on G2.com. What do you dislike about Adthena? Sometimes too much data. Easier ways to filter. Review collected by and hosted on G2.com. What problems is Adthena solving and how is that benefiting you? Looking for opportunities where market share is low and we can push performance. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ## Questions about Adthena? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Adthena ](https://www.g2.com/products/adthena/discussions/new) GU Guest User • Last activity over 4 years ago What does Adthena do? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/what-does-adthena-do) [ View all Discussions ](https://www.g2.com/products/adthena/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 2 months ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/adthena/pricing) Adthena Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_048b8fdce261b3a16720698a09ea8bb9/semrush.png "Product Avatar Image") Semrush 4.4/5(4,026) [ Compare Now ](https://www.g2.com/compare/adthena-vs-semrush) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_3f0cfaac4f003a39de7a769ae051686b/similarweb.png "Product Avatar Image") Similarweb 4.4/5(1,179) [ Compare Now ](https://www.g2.com/compare/adthena-vs-similarweb) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_bb0e4e621b71afaf8175de5ec3b7a5b7/brandverity.png "Product Avatar Image") BrandVerity 4.4/5(19) [ Compare Now ](https://www.g2.com/compare/adthena-vs-brandverity) ##### ##### Adthena Features Platform Basics Centralized Platform Web Tracking Benchmarking Platform Data Product Details Channel Acquisition Platform Reporting Customizable Dashboard Benchmark Reporting [ View More Features ](https://www.g2.com/products/adthena/features) ##### Categories on G2 [Competitive Intelligence](https://www.g2.com/categories/competitive-intelligence)[Paid Search Intelligence](https://www.g2.com/categories/paid-search-intelligence)[Brand Protection](https://www.g2.com/categories/brand-protection) ##### Explore More [What's the best ATS for recruiters managing hundreds of applications per role without losing track of candidates?](https://www.g2.com/discussions/greenhouse-vs-lever-vs-workable-which-ats-is-actually-better-for-a-mid-market-company-hiring-across-multiple-departments)[Which home care agency management platforms integrate scheduling, billing, and compliance tracking in a single system?](https://www.g2.com/discussions/which-home-care-agency-management-platforms-integrate-scheduling-billing-and-compliance-tracking-in-a-single-system)[Which lease administration software offers the best compliance tracking?](https://www.g2.com/discussions/which-lease-administration-software-offers-the-best-compliance-tracking) [Top tools for billing compliance and tax calculation](https://www.g2.com/discussions/top-tools-for-billing-compliance-and-tax-calculation)[What application portfolio management tools and options exist for a team just starting to understand the landscape before committing to a platform?](https://www.g2.com/discussions/what-application-portfolio-management-tools-and-options-exist-for-a-team-just-starting-to-understand-the-landscape-before-committing-to-a-platform)[Best tools for resource and meeting room scheduling](https://www.g2.com/discussions/best-tools-for-resource-and-meeting-room-scheduling) [Show MoreShow Less](javascript:void(0);)