--- title: Adthena Reviews meta\_title: 'Adthena Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 44 reviews by the users' company size, role or industry to find out how Adthena works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 44 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Account-Based Data url: https://www.g2.com/categories/account-based-data --- # Adthena Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Adthena but has limited features. Are you part of the Adthena team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Adthena is a market-leading, AI-driven search intelligence platform that helps enterprise brands and agencies maximize visibility and performance across AI Overviews, LLMs, and Google Ads. Founded in 2012 and headquartered in London, Adthena has teams across the UK, Europe, and the US, supporting global advertisers in some of the most competitive search landscapes. Adthena works with leading brands and agencies across industries including retail, travel, finance, automotive, and telecoms, helping them bring clarity to search and make smarter, data-led decisions in fast-moving markets. Adthena provides visibility across paid, organic and AI search experiences, including AI Overviews and LLM-powered results. Key capabilities include competitor and market monitoring, brand protection, Performance Max visibility, and automated brand bidding. Adthena removes blind spots across both traditional and AI-powered search, where advertisers often lack clarity on visibility, competition, and wasted spend. The platform turns complex search and AI search data into actionable insights, helping brands protect demand, improve efficiency, and drive incremental growth. Awards & industry recognition: - Best AI Search Software Innovation - APAC Search Awards 2026 - Best AI Search Software Innovation - Euro Search Awards 2025 - Best AI Search Software Innovation - US Search Awards 2025 - Best Software Innovation - Global Search Awards 2025 - Best Search Software Tool - UK Search Awards 2025 * * * Seller [Adthena](https://www.g2.com/sellers/adthena) Discussions [Adthena Community](https://www.g2.com/products/adthena/discuss) Languages Supported English Solution Type All-in-One Overview by Ashley Fletcher (Director of Product Marketing) Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 2 months ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/adthena/pricing) ## Top-Rated Alternatives [ ![Semrush](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Semrush") Semrush 4.4/5(4,026) ](https://www.g2.com/products/semrush/reviews) [ ![Similarweb](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Similarweb") Similarweb 4.4/5(1,179) ](https://www.g2.com/products/similarweb/reviews) [ ![SpyFu](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "SpyFu") SpyFu 4.6/5(518) ](https://www.g2.com/products/spyfu/reviews) [ View All Alternatives ](https://www.g2.com/products/adthena/competitors/alternatives) ## User Insights Average based on 44 real user reviews. Implementation Time 2 months Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![Steve M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Steve M.") SM Steve M. Senior Digital Marketing Manager Mid-Market (51-1000 emp.) 6/17/2021 "Adthena delivers on its promises" 5/5 What do you like best about Adthena? The best thing I can say about Adthena is that for me, the salesperson who initially contacted me made a pitch that the tool would provide specific services that would help my Google ad campaigns. And once we got everything done and started using the tool, the salesperson's pitch was correct. Like point for point, the tool does exactly what Adthena pitched it would do for us. That's been rare in my experience. What I like best is the competitor data, especially the ability to see what competitors are doing with data and insights that are updated regularly. This gives me the knowledge I need to make informed decisions about my ad campaigns. I also like how it informs me in advance when new competitors arrive on the scene. And I really like how I can see which ads are performing best in my space and what they look like. Adthena gives me the data and knowledge I am missing in Google's dashboard. So I can make informed decisions about my ad strategies. Review collected by and hosted on G2.com. What do you dislike about Adthena? Timing is weird for me. The tool is usually updating every day when I log in. So my routine is to get to my desk, log in to my tools and see what the data says. And Adthena is always updating at that specific time. So I have to set a reminder to come back to it later, and that gets hectic with my schedule. So that's a minor annoyance. Review collected by and hosted on G2.com. What problems is Adthena solving and how is that benefiting you? The biggest problems we had with our Google ad campaigns all hinged on the bigger market as a whole and our competitors. We would do well for a few weeks, and then things would get expensive again. Adding Adthena we finally were able to see what was causing this bouncing around. The marketplace as a whole had trends we just weren't finding in our Google dashboard. And our competitors were making moves based on what we did and how we spent. Adthena shone a light on that activity, and it's helped us spend better and get better results in our campaigns. An added benefit that we didn't even consider initially was the ability to see what phrases and ad text perform well. We now can compare that to what we use and can make more qualified decisions on how we write our ads. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Insurance](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Insurance") EI Verified User in Insurance Enterprise (\> 1000 emp.) 5/11/2021 "Great competitive intel at a high cost" 3.5/5 What do you like best about Adthena? The executive-level readouts on market movement shows us who entered/exited in a given week. This is really helpful information as we evaluate pressure points across our marketing mix. We infer that if a competitor ramps up in paid search, they are likely investing in other areas as well. If, at the same time, we see our media clearance drop, we can assume some competitive pressure, broadly speaking. Review collected by and hosted on G2.com. What do you dislike about Adthena? To make the took work well, you have to invest in a fair amount of setup work regarding keyword groupings, competitor groupings. If you have products and competitors across multiple industries, these groupings can get a bit wonky Review collected by and hosted on G2.com. Recommendations to others considering Adthena: Do the legwork upfront on setup. It will pay dividends as you use the tool in the future. Review collected by and hosted on G2.com. What problems is Adthena solving and how is that benefiting you? We're really using this for competitive intel, which is great. We are evaluating new market entry potential right now, but unclear how well this will work. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Will N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Will N.") WN Will N. Senior Account Executive Mid-Market (51-1000 emp.) 10/29/2021 "Working with Adthena" 4.5/5 What do you like best about Adthena? Adthena staff are really helpful and responsive Adthena insights are really useful for the client and monitoring the market Monthly calls are great! Platform is simple to use Review collected by and hosted on G2.com. What do you dislike about Adthena? I would like to hear more recommendations and steer from Adthena side Review collected by and hosted on G2.com. What problems is Adthena solving and how is that benefiting you? We are keeping a close eye on the competition, mainly what our close competitors are spending/targeting from a paid search perspective. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Adam C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adam C.") AC Adam C. Marketing Manager Small-Business (50 or fewer emp.) 4/13/2021 "Great product, extremely useful insights, brilliant team" 4.5/5 What do you like best about Adthena? I love the simple visualisations of what we and our competitors are doing, how we're performing and how we measure up against each other. Review collected by and hosted on G2.com. What do you dislike about Adthena? I wish we could get real-time insights so that we could react quickly to competitor movements Review collected by and hosted on G2.com. Recommendations to others considering Adthena: If you'd like to easily see how you measure up against your competitors on paid or organic search, then Adthena is for you. Review collected by and hosted on G2.com. What problems is Adthena solving and how is that benefiting you? We can see our performance alongside our competitors, allowing us to set benchmarks for each of our products. We're also able to use Adthena's bespoke reporting to gather further qualitative insights on our competitors, whether that's with ad copy or the times of the day they're most active. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Hospital & Health Care](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Hospital & Health Care") UH Verified User in Hospital & Health Care Enterprise (\> 1000 emp.) 11/19/2021 "Anna Dutton and Antoine Puigdellivol awesome customer and strategic service" 5/5 What do you like best about Adthena? the competitive insights and sharing of Average position while this metric is deprecated in most platforms. insightful and actionable bi-weekly & monthly calls Review collected by and hosted on G2.com. What do you dislike about Adthena? NOTHING - I loved everything - Anna Dutton & Antoine Puigdellivol worked to find us the perfect outcome to all insights and reporting Review collected by and hosted on G2.com. What problems is Adthena solving and how is that benefiting you? low impression share - understanding impression share at device levels - understanding competitors position in market and their strategy to go into market Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Consumer Goods](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consumer Goods") UC Verified User in Consumer Goods Small-Business (50 or fewer emp.) 11/4/2021 "Easy to use comprehensive tool" 3.5/5 What do you like best about Adthena? The keyword sets you can customise and create yourself. Review collected by and hosted on G2.com. What do you dislike about Adthena? The organic insights aren't as strong as other tools. Review collected by and hosted on G2.com. What problems is Adthena solving and how is that benefiting you? Showcasing performance outside of revenue to clients. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") UI Verified User in Information Technology and Services Mid-Market (51-1000 emp.) 5/14/2021 "Best SEM intelligence tool I ever used" 4.5/5 What do you like best about Adthena? Competitor insights in share of click and share of spent over time are my most used reports. The ability to segment by keyword groups or competitor groups provides more detailed analysis and answers. Finding out precisely all keywords your competitors are bidding on is fantastic. It was one of the first implementations for me when I brought in Adthena to add all competitor keywords to our SEM account, and I found many that generated leads. I enjoyed working with Josh and Lucy, both are very professional and friendly. Review collected by and hosted on G2.com. What do you dislike about Adthena? The application is excellent, but I think it's a bit on the pricey side, particularly for a small business like ours. Review collected by and hosted on G2.com. What problems is Adthena solving and how is that benefiting you? Understanding competitor activity, who our competitors are, how significant their share is, and what type of businesses are we competing with. Are we covering all keywords our competitors are bidding on? Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Stefany D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stefany D.") SD Stefany D. Paid Search Manager 11/10/2020 "Adthena Review" 4.5/5 What do you like best about Adthena? It is very easy to use and get information. Review collected by and hosted on G2.com. What do you dislike about Adthena? I would like to see better geographical segmentation. Review collected by and hosted on G2.com. What problems is Adthena solving and how is that benefiting you? Trying to competitive analysis & research. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") AR Verified User in Retail Enterprise (\> 1000 emp.) 5/4/2021 "Quick and Useful" 4.5/5 What do you like best about Adthena? We got the best rep ever; she is always helpful and quick to respond. The tool is noticeably looking more aesthetic over time, which is helpful for straight screenshot and copy into our decks. Review collected by and hosted on G2.com. What do you dislike about Adthena? Manually entering KW/Search terms for search term groups. Rep has been beneficial here. Review collected by and hosted on G2.com. Recommendations to others considering Adthena: Unlike 'SimilarWebs' - Adthena looks specifically at paid search on Google platform. Unfortunately, it doesn't consider Bing. Overall, Adthena is a vital tool for all your Google paid media campaigns. Review collected by and hosted on G2.com. What problems is Adthena solving and how is that benefiting you? The visibility of our ads against other competitors. The ability to monitor the ads our competitors are putting out. Review collected by and hosted on G2.com. Show More 5/9/2021 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Luxury Goods & Jewelry](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Luxury Goods & Jewelry") CL Verified User in Luxury Goods & Jewelry Enterprise (\> 1000 emp.) 6/1/2021 "Adthena is a great platform for gaining competitors insight across Google search and shopping." 4.5/5 What do you like best about Adthena? I like the fact that Adthena allows us to see our Competitor's activities and estimated investment to adjust our strategy accordingly. Review collected by and hosted on G2.com. What do you dislike about Adthena? Although Adthena is an excellent platform for gaining Competitor's insights, it'll be greater if the platform could offer some suggestions on the level of investment. Review collected by and hosted on G2.com. Recommendations to others considering Adthena: It's an excellent platform that will deliver many great competitors' insights to help refine your strategy. Review collected by and hosted on G2.com. What problems is Adthena solving and how is that benefiting you? We identified keywords gap across different areas to close our keyword gaps; gained insights on Compeitors' investment level to adjust our strategy. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ## Questions about Adthena? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Adthena ](https://www.g2.com/products/adthena/discussions/new) GU Guest User • Last activity over 4 years ago What does Adthena do? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/what-does-adthena-do) [ View all Discussions ](https://www.g2.com/products/adthena/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 2 months ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/adthena/pricing) Adthena Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_048b8fdce261b3a16720698a09ea8bb9/semrush.png "Product Avatar Image") Semrush 4.4/5(4,026) [ Compare Now ](https://www.g2.com/compare/adthena-vs-semrush) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_3f0cfaac4f003a39de7a769ae051686b/similarweb.png "Product Avatar Image") Similarweb 4.4/5(1,179) [ Compare Now ](https://www.g2.com/compare/adthena-vs-similarweb) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_bb0e4e621b71afaf8175de5ec3b7a5b7/brandverity.png "Product Avatar Image") BrandVerity 4.4/5(19) [ Compare Now ](https://www.g2.com/compare/adthena-vs-brandverity) ##### ##### Adthena Features Platform Basics Centralized Platform Web Tracking Benchmarking Platform Data Product Details Channel Acquisition Platform Reporting Customizable Dashboard Benchmark Reporting [ View More Features ](https://www.g2.com/products/adthena/features) ##### Categories on G2 [Competitive Intelligence](https://www.g2.com/categories/competitive-intelligence)[Paid Search Intelligence](https://www.g2.com/categories/paid-search-intelligence)[Brand Protection](https://www.g2.com/categories/brand-protection) ##### Explore More [What's the best ATS for recruiters managing hundreds of applications per role without losing track of candidates?](https://www.g2.com/discussions/greenhouse-vs-lever-vs-workable-which-ats-is-actually-better-for-a-mid-market-company-hiring-across-multiple-departments)[Which home care agency management platforms integrate scheduling, billing, and compliance tracking in a single system?](https://www.g2.com/discussions/which-home-care-agency-management-platforms-integrate-scheduling-billing-and-compliance-tracking-in-a-single-system)[Which lease administration software offers the best compliance tracking?](https://www.g2.com/discussions/which-lease-administration-software-offers-the-best-compliance-tracking) [Top tools for billing compliance and tax calculation](https://www.g2.com/discussions/top-tools-for-billing-compliance-and-tax-calculation)[What application portfolio management tools and options exist for a team just starting to understand the landscape before committing to a platform?](https://www.g2.com/discussions/what-application-portfolio-management-tools-and-options-exist-for-a-team-just-starting-to-understand-the-landscape-before-committing-to-a-platform)[Best tools for resource and meeting room scheduling](https://www.g2.com/discussions/best-tools-for-resource-and-meeting-room-scheduling) [Show MoreShow Less](javascript:void(0);)