--- title: Adthena Reviews meta_title: 'Adthena Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 44 reviews by the users' company size, role or industry to find out how Adthena works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 44 scale: '5' date_modified: '2026-08-07' parent_category: name: Account-Based Data url: https://www.g2.com/categories/account-based-data --- # Adthena Reviews **Vendor:** Adthena **Category:** [Competitive Intelligence Tools](https://www.g2.com/categories/competitive-intelligence) **Average Rating:** 4.4/5.0 **Total Reviews:** 44 ## About Adthena Adthena is a market-leading, AI-driven search intelligence platform that helps enterprise brands and agencies maximize visibility and performance across AI Overviews, LLMs, and Google Ads. Founded in 2012 and headquartered in London, Adthena has teams across the UK, Europe, and the US, supporting global advertisers in some of the most competitive search landscapes. Adthena works with leading brands and agencies across industries including retail, travel, finance, automotive, and telecoms, helping them bring clarity to search and make smarter, data-led decisions in fast-moving markets. Adthena provides visibility across paid, organic and AI search experiences, including AI Overviews and LLM-powered results. Key capabilities include competitor and market monitoring, brand protection, Performance Max visibility, and automated brand bidding. Adthena removes blind spots across both traditional and AI-powered search, where advertisers often lack clarity on visibility, competition, and wasted spend. The platform turns complex search and AI search data into actionable insights, helping brands protect demand, improve efficiency, and drive incremental growth. Awards & industry recognition: - Best AI Search Software Innovation - APAC Search Awards 2026 - Best AI Search Software Innovation - Euro Search Awards 2025 - Best AI Search Software Innovation - US Search Awards 2025 - Best Software Innovation - Global Search Awards 2025 - Best Search Software Tool - UK Search Awards 2025 ## Adthena Reviews ### 1. Adthena can be an integral partner for search growth, with a great focus on customer success **Rating:** 3.5/5.0 stars **Reviewed by:** Adam C. | Head of Biddable Media, Mid-Market (51-1000 emp.) **Reviewed Date:** July 27, 2021 **What do you like best about Adthena?** Adthena have some excellent customer success teams. My experience with Anna Dutton, Alice Tonks, Stephanie Richardson, has been exceptional, just to name a few. As an agency, we have recommended Adthena to multiple clients off the back of their support. They do a great job of ensuring that we get the best out of the tool. The best thing Adthena gives us is detailed click share and impression share trends for customisable search term groups. Tracking your growth within the addressable search market is invaluable, providing an objective set of KPIs tailored to your business and vertical. If your goal is to dominate the search market in a particular vertical, you need Adthena. Aside, it's an excellent source of data to provide additional competitive context to your search performance, that delves deeper than native engine tools. **What do you dislike about Adthena?** The only downside is the scrapping frequency and the increasingly dynamic nature of Google SERPs according to audience, location, and context. Adthena's data must be used knowing this context, and some of the granular detail might be misleading if this is not considered. A thorough understanding of how search results work at the query-level is required. Using the tool to manage and control a search presence between paid and organic, at the keyword level, is out of step with modern automated bidding features. The tool can promise the ability to do this, so it's important to use the data in the right way. **Recommendations to others considering Adthena:** I would certainly suggest trialing Adthena. Their customer success teams can create a plan tailored to your business challenges to prove the tool's value. There are multiple ways it can be used, and I feel that there is value in it for many search adverisers as a result. **What problems is Adthena solving and how is that benefiting you?** -Providing valuable context to performance -Pursuing growth strategies and using Adthena as a KPI -Using Adthena as an additional measurement tool to assess the impact of withdrawing from search results -Policing trademark infringements by affiliates and competitors - Assessing competitor ad copy at scale, to inform ad testing ### 2. Great competitive intel at a high cost **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Insurance | Enterprise (> 1000 emp.) **Reviewed Date:** May 11, 2021 **What do you like best about Adthena?** The executive-level readouts on market movement shows us who entered/exited in a given week. This is really helpful information as we evaluate pressure points across our marketing mix. We infer that if a competitor ramps up in paid search, they are likely investing in other areas as well. If, at the same time, we see our media clearance drop, we can assume some competitive pressure, broadly speaking. **What do you dislike about Adthena?** To make the took work well, you have to invest in a fair amount of setup work regarding keyword groupings, competitor groupings. If you have products and competitors across multiple industries, these groupings can get a bit wonky **Recommendations to others considering Adthena:** Do the legwork upfront on setup. It will pay dividends as you use the tool in the future. **What problems is Adthena solving and how is that benefiting you?** We're really using this for competitive intel, which is great. We are evaluating new market entry potential right now, but unclear how well this will work. ### 3. Easy to use comprehensive tool **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** November 04, 2021 **What do you like best about Adthena?** The keyword sets you can customise and create yourself. **What do you dislike about Adthena?** The organic insights aren't as strong as other tools. **What problems is Adthena solving and how is that benefiting you?** Showcasing performance outside of revenue to clients. ### 4. A great insight tool that has become a key performance indicator for the PPC team and the business **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** May 14, 2021 **What do you like best about Adthena?** The daily updates which has become essential in making daily performance changes **What do you dislike about Adthena?** Some technical limitations which means some caveats is required **What problems is Adthena solving and how is that benefiting you?** Giving us a competitive view of organic and PPC position in the market, it has created a new data set which when combined with other performance data allow us to understand what level of investment can achieve in terms of click share and if its profitable. ### 5. Adthena is a good tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Electronics | Mid-Market (51-1000 emp.) **Reviewed Date:** May 11, 2021 **What do you like best about Adthena?** I like being able to see lone ranger keywords & pull back paid dollars where organic is winning **What do you dislike about Adthena?** I don't particularly appreciate how a new window pops up every time I click on something. Also, I want a better way to filter out keywords that don't matter to me without manually going through each one. **What problems is Adthena solving and how is that benefiting you?** We're able to monitor what competitors are doing in an automated fashion. ### 6. Useful tool for analysis **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Mechanical or Industrial Engineering | Enterprise (> 1000 emp.) **Reviewed Date:** April 13, 2021 **What do you like best about Adthena?** The market overview is brilliant, its much easier than using auction insights in Google ads! **What do you dislike about Adthena?** I'd like better filtering options, and more real time data. **What problems is Adthena solving and how is that benefiting you?** We're able to understand the market a lot better and evidence why performance has changed and have tangible figures to add. ### 7. Helpful, Yet cumbersome... **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** June 24, 2020 **What do you like best about Adthena?** Athena offers its users tons of way to review Market Trend in Paid and Organic Terms of your choosing as well as a way to view what your competitors are doing via search keyword groups. It also allows you to see Competitor ads which comes in handy when looking to rework our own paid ads to stand out. Also the infringement section Comes in handy to see where competitors are bidding on your branded terms. **What do you dislike about Adthena?** Some basic features you would think they would have are not included like seeing in head to head comparison the actual keyword lists and related overlaps.Also sometimes setting up reports are a little clunky and not visually the best. I tend to lean on other tools for that. The UI isn’t the best, I find myself clicking constantly to find that one report. Also I would love if there were more option to exporting charts as well as a way to change the competitors list in charts. While some sites do indeed tank for our terms they aren’t necessarily in the same field as us. **Recommendations to others considering Adthena:** Think about how you want to use the software and what reporting is important. Also If UI and automated reports are important, you may want to look elsewhere if you don’t need the paid search feature. **What problems is Adthena solving and how is that benefiting you?** The main problems we are solving for are Brand infringement on PPC bidding and having a view into Competitive spend and ad copy in markets that are kore saturated with other schools. ### 8. Digital Marketer **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** July 02, 2020 **What do you like best about Adthena?** I love the support that Adthena provides to new users. I haven't been using Adthena for too long but in the time I have, I've been provided with countless support on how to tackle the tools. Thanks Audrey! **What do you dislike about Adthena?** I think the user interface could be a bit more visually aesthetic (clutching at straws here) **What problems is Adthena solving and how is that benefiting you?** I have mainly been using Adthena to tackle competitor activity, particularly infringement checks ### 9. Great tool to get competitor insights with plenty room for improvement, and it is improving. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) **Reviewed Date:** July 23, 2020 **What do you like best about Adthena?** The number of insights and different tools and features on it. Really good service and still improving. Has huge potential. **What do you dislike about Adthena?** Has a lot more to offer in terms of actionable insights but i know they are working hard on it. **What problems is Adthena solving and how is that benefiting you?** It's not easy to track and monitor competitors but with Adthena this is simplified and made possible. ### 10. An invaluable addition to our digital marketing toolkit **Rating:** 4.0/5.0 stars **Reviewed by:** Lewis S. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 29, 2017 **What do you like best about Adthena?** The ability to see competitor spend/share of voice. The level of detail in these graphs is fantastic and it quickly lets us identify opportunities and get a steer on our competitor's strategies. **What do you dislike about Adthena?** That we didn't know about it sooner! So far the tool continues to impress the team and one of the great things about Adthena is their customer success team who are there with you every step of the way. If we were to find something we disliked, I wouldn't be surprised if those guys were able to quickly pass our feedback onto the right team to get it sorted! **Recommendations to others considering Adthena:** If you're even slightly interested, book a free demo and see what the tool can do for you. For agencies it's an absolute no-brainer! **What problems is Adthena solving and how is that benefiting you?** As an agency we work with multiple clients at a time, as such we rely on digital marketing tools to give us that extra insight needed to optimise performance and Adthena is leaps and bounds ahead of other solutions. With Adthena we’re able to quickly and clearly see our competitive landscape. From here we can see who our competitors are, what they’re bidding on and what their ad copy looks like. Brand infringement is another issue we have to deal with regularly and Adthena’s automatic monitoring is extremely useful. We can even see competitors share of voice and spend in paid search so that we can react and adapt strategies accordingly. We’ve already used the tool to wow our existing clients and reveal a level of detail about search competitors that they didn’t even know they had! We’ve also been able to identify and provide reasoned evidence for opportunities in both paid and organic search that have been very well received. ## Adthena Discussions - [What does Adthena do?](https://www.g2.com/discussions/what-does-adthena-do) - 1 comment, 1 upvote - [View Adthena pricing details and edition comparison](https://www.g2.com/products/adthena/reviews?filters%5Bnps_score%5D%5B%5D=4§ion=pricing&secure%5Bexpires_at%5D=2026-08-13+21%3A18%3A37+-0500&secure%5Bsession_id%5D=76b8b78a-e5b5-4538-8fbc-e28513959138&secure%5Btoken%5D=35f5f8999a3d63b7f4b079e2e2530d9d2c64ebd0ee436140124f1490da411274&format=llm_user) ## Adthena Features **Identification** - Reseller Database - Monitoring - Violations - Social Media Monitoring - Mobile App Monitoring - Domain Monitoring - Marketplace Monitoring - Paid Search Monitoring **Platform Basics** - Centralized Platform - Web Tracking - Activity Tracking - Keyword Tracking - Engagement Tracking **Platform Basics** - Benchmarking - Ad Creatives - Paid Search Data **Agentic AI - Competitive Intelligence** - Autonomous Task Execution **Enforcement** - Communication - Plans - Track - Activity Dashboard **Platform Data** - Product Details - Customer Feedback & Reviews - Channel Acquisition **Platform Data** - Alerts - Data Access - Web Traffic - Subdomains **Additional Functionality** - Customizable Templates - Access Control - Alerts/Notifications - Keyword Tracking - Search/Filter - Case Management - Competitive Analysis - AI Copilot - Intellectual Property Protection - Data Import/Export - Document Storage - Collaboration Tools - Investigation Management - Prioritization - Metadata Management - Content Library - Third-Party Integrations - Brand Guidelines - Brand Tracking - Engagement Tracking - Change Management - Brand Management - Generative AI - Reporting/Analytics - Violation Tracking **Platform Content ** - Battlecards **Platform Reporting** - Customizable Dashboard - Benchmark Reporting - Multiple Data Sources - Web Traffic Reporting **Additional Functionality** - Real-Time Data - Monitoring - Campaign Analytics - Customizable Reports - Customer Profiles - Campaign Management - Generative AI - Mobile Alerts - Trend Analysis - Data Visualization - Forecasting - Benchmarking - Search/Filter - AI Copilot - Customer Segmentation - Real Time Comparisons - Website Monitoring - Tagging - Data Import/Export - SEO Management - Performance Metrics - Reporting/Analytics - Social Media Integration - Third-Party Integrations - Competitive Analysis - Customizable Templates - API - Social Media Monitoring - Real-Time Analytics - Alerts/Notifications - Sentiment Analysis - Cost Analysis - Custom Pricing Rules - Discount Management - Profitability Analysis - Repricing engine - Scenario Planning - Dynamic Pricing - Strategic Planning - Multi-Currency - Market Data Analysis - Product Data Management - Pricing Analytics - Product Catalog - Promotions Management - Price List Management - Automatic Adjustments - Predictive Pricing Models - Competitor Monitoring **Agentic AI - Operational Risk Management** - Proactive Assistance ## Top Adthena Alternatives - [Semrush](https://www.g2.com/products/semrush/reviews) - 4.4/5.0 (3,921 reviews) - [Similarweb](https://www.g2.com/products/similarweb/reviews) - 4.4/5.0 (1,163 reviews) - [SpyFu](https://www.g2.com/products/spyfu/reviews) - 4.6/5.0 (504 reviews)