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AdSide Media

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Every day we design and make creatives for our clients. This creative process has a rather rigid structure, thanks to which we're able to maintain a high standard of quality. It all starts with the goal. Different clients have different goals; Some want to test the metagameplay approach, some just need performance and don't care what's in the creatives, and some don't even have an application in the store yet, they just need creatives for their soft launch. From time to time, for a video or banner, you need to draw something completely novel - for example, showing emotions for a character from a game. In such cases, an illustrator is involved. The hardest and most spectacular ones are 3D creatives. We employ professional 3D motion designers who are able to create entire universes from scratch! For all this magic, we use Unreal Engine, Unity, After Effects, Illustrator, and Cinema 4D. Possession of a wide arsenal of tools allows you to feel free when solving various problems, but the quality of performance does not always play a decisive role (!). Many of our successful cases confirm that the idea itself is more important - the original plot or unique mechanics. When the idea hits the target, it not only becomes a new trend, but also brings in considerable income for the client.

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