Ad setup is user-friendly & easy to edit Absolutely, low cost for great visibility! Absolutely, low cost for great visibility! Absolutely, low cost for great visibility! Review collected by and hosted on G2.com.

Audience/location targeting could improve Review collected by and hosted on G2.com.

I like that AdRoll is easy to use and has a modern look. I also find it easy to upload ads using the drag and drop feature. Review collected by and hosted on G2.com.

I wish I could set custom standard UTMs for all ads. It always sets medium to AdRoll, but I want source to be AdRoll and medium to be performance. I have to manually change that every time I upload new ads. Wish there was a setting to 'view last week Su-Sa'. Review collected by and hosted on G2.com.

I like that AdRoll is simple to use and the initial setup was easy. I mainly use it for retargeting specific audiences and find it helpful for general advertising and targeting. Review collected by and hosted on G2.com.

AdRoll doesn't drive conversions and overattributes them. I see a lot of attributed sales but can't track them because no one clicks, maybe it's only viewthrough conversions though. Review collected by and hosted on G2.com.

I like that it seems that Adroll is trying to stay competitive with the programmatic ad space. While our company isn't using it, its something I want to learn and get into. Review collected by and hosted on G2.com.

I dislike how it connects with our proprietary system. I think most of the headaches come from our own internal system and less on Adroll's side. Our development team is still finetuning things on our end. Review collected by and hosted on G2.com.

I like that AdRoll is easy to set up and adjust campaigns, and I find it easy to create new creatives and implement them. I also appreciate the freedom to manage the ads on my own after a customer success agent initially helped me. I like that you can add labels to the creatives to filter them and apply them to campaigns with the click of a button. Review collected by and hosted on G2.com.

I would like to be able to fine tune my audiences more by targeting specific sites. I'd also like the ability to exclude customers from my internal lists (Email Providers etc) from contextual and demographic campaigns. Review collected by and hosted on G2.com.

Not sure yet I can barely get the platform to work. Review collected by and hosted on G2.com.

Since June 2025, AdRoll has been a nonstop cycle of errors, broken processes, zero delivery, and ineffective support. We were told to keep trying while paying for services that never worked. After being handed off to dozens of reps and waiting two weeks for “tech support” during active spend, we still don’t have a functioning setup. Do not recommend.

What Went Wrong (By Layer)

1) Core Product Reliability — Constant Break Errors

Repeated platform error blocking basic actions:

“Unable to save your information. Please try again or contact Support.”

Every time we fixed one step, something else broke (settings, integrations, or delivery). Progress was one step forward, two steps back for four straight months.

2) Meta (Facebook/Instagram) Integration — Never Worked

The Facebook/Instagram integration never functioned correctly from the start (June onward).

We were repeatedly told it was an “audience” issue, with no concrete guidance or resolution path.

Even after “credits” were provided and multiple troubleshooting rounds, the integration and saving ads still failed.

3) Campaign Delivery — Zero Activity Despite Budget

With a live campaign and approved ads, we saw 0 impressions / 0 clicks / 0 spend for days.

We were told to change to Impressions; the UI didn’t show an “Impressions” option where expected, causing more delays.

Eventually discovered AdRoll hides “impressions” under Ad Group → Optimization Strategy → Reach (CPM), while Campaign-level bid strategy (Highest Volume / Cost per Result / Bid Cap) is a different control. This UI/UX mismatch wastes time and causes misconfiguration.

4) Misleading/Confusing UI — “Bid Strategy” vs. “Optimization”

“Bid strategy” appears at Campaign level, but billing/optimization (Clicks vs Landing Page Views vs Reach/CPM) is at Ad Group level.

Support instructions (“switch to impressions”) didn’t match the UI language (no “Impressions” label in the dropdown; it’s called Reach).

This confusion directly contributed to the campaign not spending for days.

5) Support Experience — Ineffective, Slow, and Fragmented

We were passed between dozens of different reps with no continuity or ownership.

Two-week wait just to reach “tech support” — while campaigns were supposed to be spending.

Repetitive questions, contradictory guidance, and no root-cause fix.

No working escalation path until we began seeking executive contacts ourselves.

6) Financial Impact — Paying for a Non-Working Service

Months of wasted budget and time on a platform that never delivered basic functionality.

We were told to “keep trying” or to wait weeks for help — while our timelines (enrollment campaigns) were time-sensitive.

The “credits” offered didn’t resolve the underlying Meta integration or save errors.

Month-by-Month Snapshot

June 2025: Onboarding and Meta integration attempts begin. Immediate platform errors (“Unable to save your information”). Integration never functional.

July 2025: Multiple support threads; the go-to explanation becomes “it’s the audience” with no clear, actionable fix. No working integration.

August 2025: Hand-offs between many reps continue; no ownership. We keep troubleshooting the same items. No stable progress.

September 2025: Told to wait ~2 weeks for tech support while we’re running time-sensitive campaigns. Campaign shows zero delivery for days despite budget and approved ads. UI confusion over Impressions vs Reach and Campaign vs Ad Group settings further slows progress. Still not resolved.

Why We Don’t Recommend AdRoll

Reliability: Frequent, blocking errors on basic actions for months.

Integrations: Meta connection never stabilized; “audience” deflection instead of diagnostics.

Usability: Critical settings are buried or labeled inconsistently (Reach vs Impressions; campaign bid vs ad-group optimization).

Support: Slow, fragmented, and ineffective; weeks-long waits during active spend.

Cost: You will pay while you wait and re-explain your case to new reps.

Bottom Line: If your business depends on reliable social integrations, clear optimization controls, and responsive support (ours does), AdRoll is not a safe choice based on our experience from June–September 2025. Review collected by and hosted on G2.com.

It is very easy to setup and options are easy to explore Review collected by and hosted on G2.com.

We dont have much scope in optimisation. Excluding App and URL for shopping ads based on conversions Review collected by and hosted on G2.com.

I’ve had a really positive experience with AdRoll. The platform makes it easy to manage campaigns across web, social, and email in one place, which saves a lot of time compared to juggling separate tools. The setup process is straightforward, and I especially like how clear the dashboard is when reviewing performance—seeing what’s driving results has never felt confusing. Retargeting is where AdRoll shines; I’ve seen a noticeable lift in re-engagement from past visitors.

What sets AdRoll apart for me is the customer support. Anytime I’ve had questions or needed guidance, their team has been quick to respond and genuinely helpful, offering practical suggestions rather than canned replies. They clearly care about helping campaigns succeed, which gives me confidence in using the platform long term. While smaller budgets may need to be carefully managed, the ROI and level of service I’ve received make AdRoll an outstanding partner in digital marketing. Review collected by and hosted on G2.com.

One thing I do wish AdRoll would improve is the reporting. While the data is detailed and thorough, it can feel a little overwhelming when you just want a quick overview. Having a simplified snapshot that highlights the key metrics—like spend, impressions, conversions, and ROI—at a glance would make it much easier to share results with a team or quickly check campaign health. The insights are there, but sometimes I find myself digging through multiple sections to piece it all together. A cleaner, more streamlined summary view would make an already strong platform even better. Review collected by and hosted on G2.com.

What I like best about AdRoll is its ability to unify retargeting and prospecting across multiple channels—display, social, and email—within one easy-to-manage platform. It gives a full-funnel view of campaign performance and helps optimize spend with strong attribution insight Review collected by and hosted on G2.com.

While AdRoll is a great tool for retargeting and cross-channel advertising, I’ve found that its reporting and analytics could be more customizable. For example, comparing campaign performance across channels sometimes requires exporting data manually instead of having a fully integrated dashboard. Review collected by and hosted on G2.com.

I find AdRoll very easy to use and set up. I took probably one day to set up the account and understand how to target and optimize my campaigns. I appreciate having a dedicated customer service representative who helps me when there are issues. Review collected by and hosted on G2.com.

I think the AI component could be further explained so that we're able to implement it. Suggestions for changes could be made easier, like if they have a suggested change for your account, all you have to do is click a button to accept the change rather than having to go in and do it yourself. Review collected by and hosted on G2.com.