I did like their interface to setup campaigns and option to request for creative banners which is free service offered by Adroll Review collected by and hosted on G2.com.

Their attribution model needs to improve in terms of click through conversion, sometimes they won't appear in client dashboard Review collected by and hosted on G2.com.

I really like that AdRoll you can easily see all of the recommended sizes for display in the platform at once. It's really nice to be able to easily provide clients or our creative team with a list of exact sizes and run placements even without all the creative for every single placement. It's also really nice to see the performance for each placement and each creative. I also like having access to different prospecting audience categories. Review collected by and hosted on G2.com.

I wish the setup + tracking setup was a little bit easier. Review collected by and hosted on G2.com.

I've been using AdRoll for over 10 years primarily for remarketing, and it makes it very easy to target website visitors. I really like the ease of the system. I've just recently learned about better targeting for customer segmentation and abandoned carts, and it's exciting to try it. It allows me to better target particular customers, not just a broad swath. The initial setup of AdRoll was very easy with the support of an AdRoll rep. Review collected by and hosted on G2.com.

In the early days, we had hand-held support and suggestions on building our campaigns. As the company grew, lots of new services came and went, but we no longer had the hand-held support. I recently had a chat with a rep about our account. He showed me what I could do, and it was helpful, but having a consultant who actually understands your business, your history, and your goals and works with you was better. Review collected by and hosted on G2.com.

The possibility to run retargeting campaign in an easy way Review collected by and hosted on G2.com.

Ad upload and sometimes ad images not cropped properly Review collected by and hosted on G2.com.

Adroll teams are proactive in updating you on new advertising products that are available and helping you to implement them into your strategy. Anna, our current account manager has been great in the time we've worked together so far, and is always on the other end of an email if issues arise. Adroll was easy to integrate once we had decided we wanted to launch activity. Review collected by and hosted on G2.com.

We previously had stopped using the service, as we felt that when we had signed up for a package, the customer service suddenly dropped off and mistakes were often made with campaign structure/launches. We had not had this experience prior to signing the package, this was in 2022/2023.

I also think that the design process is difficult, as we provide a guide and individual assets for the Adroll creative team to build the banners, but there is often multiple rounds of feedback despite the fact that we provide a clear visual guide. This is time consuming for us and for our design team as they are the team that need to review the banners and approve/disapprove. It would be ideal if we were able to send the banners ready made to reduce time required for feedback. Review collected by and hosted on G2.com.

The platform is very easy to use and straight forward. The customer service is top notch. The retargeting it does is very very effective and works with low audience sizes. The shopify integration makes it easy to do dynamic product retargeting. Review collected by and hosted on G2.com.

When using the non-retargeting aspects such as contextual targeting and reaching cold audience, it does not perform very well. Could be our creatives or offer, but we have not really seen a positive experience there. Review collected by and hosted on G2.com.

I use AdRoll for retargeting and advertisement for our services. I like that you can upload multiple ad formats and banner sizes, configure the audience you want to target, and track the traffic coming to your website due to the retargeting. The different ad formats allow us to adapt to different screen sizes, like PC, laptop, phone, and tablet, which means we can reach multiple viewers. Audience targeting is crucial for us to select the key audience interested in our lab solutions, which is our expertise. Additionally, the initial setup was pretty easy, thanks to its user-friendly interface. Review collected by and hosted on G2.com.

Nothing to complain about for now. Pretty user friendly and easy to use :) Review collected by and hosted on G2.com.

AdRoll is easy to use and gives me a lot of control over my campaigns. I can quickly create audiences, run different ad versions, and see which ones perform best. The ability to retarget visitors across channels has been a huge help in bringing people back to our site. I also like how simple it is to adjust budgets, track results, and see what’s driving conversions, all in one place. Review collected by and hosted on G2.com.

The reporting could be more detailed, especially when trying to see which audiences or ads are performing best. I also wish there were more options to preview how creative sizes look across placements in situ before launching. These are small things, but they would make campaign management even smoother. Review collected by and hosted on G2.com.

The AdRoll platform is extremely easy to use with so many features. There are a variety of different targeting options for campaigns along with a lot of great dynamic ad formats to choose from. The platform is easy to implement and their integrations make connections a breeze. We primarily use AdRoll for clients on Shopify, but have also see success with manual feed connections. For someone who is in the platform everyday, the main dashboard is great and provides all the data you need to make decisions. Their customer support team is incredible as well from Account Managers to Technical Support. AdRoll is a must for eCommerce brands. Review collected by and hosted on G2.com.

I wish their were more optimizations opportunities in the platform. The only thing you can really control in a campaign is budget, goals, and audiences. I know their is a team monitoring performance, but it would be cool to have that capability as well. Review collected by and hosted on G2.com.

What I like best about AdRoll is how simple it makes retargeting across channels. I use it every week at Engenius, and it saves me a ton of time compared to managing multiple ad platforms separately. The dashboard gives me quick insights so I can tweak campaigns fast and keep results strong. Review collected by and hosted on G2.com.

Sometimes the reporting can feel a little limited compared to other ad platforms I use. I wish it gave more flexibility in how data is segmented or exported for client reporting. It’s not a dealbreaker, but I’d love a bit more control over digging into campaign performance details. Review collected by and hosted on G2.com.