User-friendly, very visually appealing/dynamic platform, easily links to onsite pixel for retargeting web users, super low cost for a big ROI. very easy to use with guides in platform. Review collected by and hosted on G2.com.

I wish there was better reporting capabilities. Audiences confuse me during set up and also when we hit the limit but I don't know how to delete others or replace anything. Review collected by and hosted on G2.com.

The dashboard is easy to understand and use. Creating audiences is quick and simple. The reports clearly show how the ads are performing, which helps us make better decisions and improve our campaigns. Review collected by and hosted on G2.com.

One drawback is that detailed audience segmentation can feel limited in some cases.

Also, there is no easy way to delete old or test campaigns. Being able to remove unused campaigns would help keep the dashboard cleaner and more organized. Review collected by and hosted on G2.com.

I appreciate how easy it is to manage retargeting campaigns for multiple clients at once using AdRoll. The ability to install the pixel, upload banner ads, and manage billing is much easier than using Google Ads. I like the platform's feature to have multiple sub-accounts, which suits my agency's needs well. Additionally, the fact that the platform is free for me since the client pays the advertising cost is a significant benefit. I primarily use the ads campaigns for retargeting using banner ads and I find the pixel installation feature very useful for retargeting individuals who have visited my clients' websites. Review collected by and hosted on G2.com.

I still have to create my own banner ads. It would be nice if they had a way to easily create banner ads in all the right sizes, rather than me having to create them and then upload them. Review collected by and hosted on G2.com.

I like that AdRoll doesn't seem to run into as many issues as we face running ads on Google, where there are frequent bugs and irrelevant policy violations. It also allows us to run retargeting ads for companies who can't use Google for this purpose. The dashboard is very strong and user-friendly, presenting data in a way that gets straight to the point with the most important information. The general account setup is relatively straightforward. Review collected by and hosted on G2.com.

The campaign and ad setup process on AdRoll is not user-friendly compared to the performance analytics dashboard. It's really difficult to get new ads created, and this section could really benefit from being streamlined and simplified. Even though I'm an experienced advertiser and can find what I need, I can imagine how challenging and frustrating it might be for business owners or people without digital ad experience to navigate the ad creation process. Also, while the general account setup is straightforward, the actual campaign and ad setup remains a hurdle. Review collected by and hosted on G2.com.

I appreciate the account manager, Divyanshi, at AdRoll. She's very good, delivering performance every month and managing the budget effectively. She handles the setup for display and CTV campaigns, which results in good performance. Everything is done on behalf of us, making it easy. The setup was done for me by the AdRoll team, which was easy. Review collected by and hosted on G2.com.

I'm concerned about the charges AdRoll imposes versus the actual spending. I'm not sure if what they are charging aligns with what they're spending. Review collected by and hosted on G2.com.

We advertise for some clients who are unable to utilize traditional retargeting because of the nature of their business (healthcare, housing, etc.). AdRoll gives us the ability to retarget relevant audiences for these clients to keep the brand front of mind for users who have already expressed interest. This leads to higher conversion rates and increased brand awareness. Review collected by and hosted on G2.com.

The overall reporting features are somewhat limited, so when relaying performance metrics to clients we have to manually gather information and create additional charts and graphs. We've also gotten feedback from clients that the cost is a bit higher than expected, but when we are trying to circumvent certain ad platform limitations, I guess that is to be expected. Review collected by and hosted on G2.com.

I use AdRoll for programmatic banner advertising, especially retargeting to visitors of our site. It's easy to use compared to other programmatic advertising options, requiring less technical knowledge and setup, yet it's quite robust for reaching potential customers. I like that it's quick to setup and change materials, doing what more comprehensive tools do but in a simpler way, needing less specialist knowledge. The simple retargeting setup is the most valuable thing for us, and it can be used by anyone who understands the basics of online advertising, even if they aren't specialists in banner advertising. Review collected by and hosted on G2.com.

Simplicity leads also to constraints, it takes some control away from the user and for example it is quite hard to find out where the ads were shown, you have to download a report instead of just seeing the information on the platform. Review collected by and hosted on G2.com.

We leveraged AdRoll for one of our campaigns with Tourism Whistler, focused on retargeting lower-funnel users who were specifically showing interest in hotels. Flight 1 helped us prove the case that this should be an always-on activity, which supported securing Flight 2 in 2025, and have it in 2026 as well. The product offering is strong, especially the ability to showcase multiple hotel offers, which has worked well for Tourism Whistler. Review collected by and hosted on G2.com.

The user interface seems really challenging to use. I had spoken to our account manager and had given feedback on how we use a feed which is similar to Google Data Studio. Took them through the platform and told me that it would come in the near future but it's TBD. Reporting seems difficult as there is no flexibility on creating a custom report. The monthly minimu m was also not helpful for us as it's 5K USD which translates to 6.8K just to have an account manager on board. Review collected by and hosted on G2.com.

I like how AdRoll makes retargeting and multichannel campaign management easy. It streamlines our workflow by centralizing what would otherwise be a fragmented process. Instead of managing separate campaigns across multiple platforms, we can build, launch, and monitor retargeting efforts across display, social media, and email from a single interface. Review collected by and hosted on G2.com.

While AdRoll is very effective overall, there are a few areas that could be improved. One challenge is that reporting, while useful, can sometimes feel a bit limited when you need deeper or more customizable insights. One key improvement would be more advanced customization. More detailed conversion path data showing each touchpoint a user interacted with before converting and creative level performance insights tied to audience segments would be beneficial. Review collected by and hosted on G2.com.

AdRoll has become a go-to platform for managing display retargeting campaigns across multiple clients. The UI is clean and intuitive. Campaign setup and navigation are straightforward, which matters when you're managing multiple accounts and need to move efficiently. Billing is transparent and easy to reconcile, which is a small but meaningful operational win.

On the integration side, the Supermetrics connector works seamlessly with our reporting infrastructure, making it easy to pull AdRoll data into our dashboards alongside other channel data without any manual exports.

AdRoll's ad policy flexibility also stands out. Compared to platforms like Google, AdRoll is far less restrictive when it comes to ad approvals, which reduces friction and lets us get campaigns live faster — especially for clients in more nuanced industries like Healthcare. Overall, it's a reliable, agency-friendly platform that delivers solid retargeting performance without unnecessary complexity. Review collected by and hosted on G2.com.

The primary drawback of AdRoll is cost. On a CPM basis, AdRoll tends to run higher than competing platforms — including Google Display — which can make it a harder sell for clients with tighter budgets or those who are purely performance-focused on efficiency metrics. For agencies managing spend across multiple channels, the higher CPMs require that campaign performance and audience quality justify the premium, which isn't always a straightforward conversation with clients. Review collected by and hosted on G2.com.