Dariu D.
DD
Dariu D.
🎓 Vice President, Enrollment & Marketing
Mid-Market (51-1000 emp.)
"Easy Way to Run Ads Across the Internet"
5/5
What do you like best about AdRoll?

It’s easy to run ads across the internet for my business. Review collected by and hosted on G2.com.

What do you dislike about AdRoll?

I’m not exactly sure which sites my ads will appear on. Review collected by and hosted on G2.com.

Response from Julia Engberts of AdRoll
Edit edit

Hi Dariu,

It's great to hear that AdRoll is helping you easily manage your retargeting and customer acquisition across the internet.

To answer your question about where your ads are showing up: you can view a full breakdown of your ad placements in your campaign reporting dashboard. This will give you a clear look at the exact sites and networks hosting your ads.

If you need any help finding that report, please drop our support team a line — we are always here to help!

See how AdRoll improved
Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"Intuitive and User-Friendly Platform with Connectivity Hiccups"
4/5
What do you like best about AdRoll?

I enjoy the simplicity and user-friendliness of the AdRoll platform. I also find the initial setup to be very simple and intuitive. Additionally, AdRoll allows us to place ads in various places and track who is seeing our advertising. Review collected by and hosted on G2.com.

What do you dislike about AdRoll?

They could improve on their connectivity with other applications. Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Verified User in Computer Software
Small-Business (50 or fewer emp.)
"Easy Audience Setup and Seamless Campaign-to-Audience Connections"
4.5/5
What do you like best about AdRoll?

I find their Audience targeting very easy to use and set up. Campaign set-up is straight forward and can take minutes to create if assets are ready. Review collected by and hosted on G2.com.

What do you dislike about AdRoll?

The way that URLS are applied during campaign set up, audience creation or asset upload can be confusing. I wish there was more guidance around this or field format examples when filling out information. Review collected by and hosted on G2.com.

Response from Kayleigh Magistre of AdRoll
Edit edit

Hi there! Thank you very much for sharing such thoughtful feedback. We're thrilled to hear that you find our audience targeting easy to use and set up, and we appreciate your suggestion regarding providing more guidance around URL application and field format examples. Your insights are valuable to us as we strive to improve our user experience. It's so wonderful that AdRoll is helping you achieve higher quality clicks and placements. If you have any further suggestions or encounter any issues, please don't hesitate to reach out. We're here to assist and ensure your experience with AdRoll is seamless!

Balasunderraj B.
BB
Balasunderraj B.
Mid-Market (51-1000 emp.)
"Streamlined Campaigns with Easy Setup"
4.5/5
What do you like best about AdRoll?

I like that AdRoll reduces my setup time and is easy to use. I appreciate the campaign performance report because it provides a clear and easy-to-understand snapshot of overall campaign health. The breakdown of key metrics like impressions, clicks, and CTR makes it simple to evaluate performance quickly. The initial setup was easy and well guided. Review collected by and hosted on G2.com.

What do you dislike about AdRoll?

One area for improvement would be more detailed and real-time reporting. Review collected by and hosted on G2.com.

David A. B.
DB
David A. B.
Managing Principal
Small-Business (50 or fewer emp.)
"Agile Site That Gets Us Up and Running Quickly"
4/5
What do you like best about AdRoll?

Very agile site that we can start up quickly. Review collected by and hosted on G2.com.

What do you dislike about AdRoll?

weekly versus monthly invoicing - would be better monthly. Review collected by and hosted on G2.com.

MO
madde o.
Brand and campaign lead
Small-Business (50 or fewer emp.)
"A smooth and supportive experience"
5/5
What do you like best about AdRoll?

Working with AdRoll, and especially Sean, has been a great experience. AdRoll are incredibly efficient, quick and responsive, and always explain things in a way that’s clear and easy to understand. We’ve thrown a lot of different ideas and campaigns their way, and the quality of the creative, optimisation and reporting has been consistently excellent. The whole process feels seamless, and we genuinely feel supported every step of the way. Highly recommend. Review collected by and hosted on G2.com.

What do you dislike about AdRoll?

Everything has been great so far, no issues Review collected by and hosted on G2.com.

Response from Kayleigh Magistre of AdRoll
Edit edit

Hi Madde! Thank you for the wonderful feedback. It's great to hear that you are having such a positive experience with AdRoll and your account management team. Providing efficient and responsive service is our top priority, and we are delighted that you find our creative, optimization, and reporting to be beneficial. We are committed to supporting you every step of the way and are glad that you feel that support. If you ever have any questions or need assistance with new campaigns or ideas, please don't hesitate to reach out. Thank you for choosing AdRoll!

Verified User
G
Verified User
Small-Business (50 or fewer emp.)
"Effective Content Delivery with Room for Improvement"
3.5/5
What do you like best about AdRoll?

The best thing about AdRoll is that it keeps delivering content to the selected audience without taking my time. The initial setup of AdRoll was quite easy. Review collected by and hosted on G2.com.

What do you dislike about AdRoll?

It's quite buggy, limited and hard to use but luckily works. It's hard to move to somewhere else. Review collected by and hosted on G2.com.

Response from Julia Engberts of AdRoll
Edit edit

Hi Matias,

Thank you for sharing your honest experience with us. We’re glad to hear that AdRoll’s automated content delivery and easy initial setup are saving you valuable time as a co-founder.

Your feedback about the platform feeling buggy or hard to navigate really matters to us, especially with your expertise as a Head of Product Design. We want our user experience to feel just as smooth and well-designed as the automated results we deliver. We would love to hear more about the specific friction points or bugs you've run into so we can pass them directly to our engineering and UX teams.

Please feel free to reach out to our support team — we'd love to connect and see how we can make your day-to-day workflow much more intuitive.

Donna S.
DS
Donna S.
"Effective Brand Visibility Platform"
5/5
What do you like best about AdRoll?

I like that AdRoll is consistent and repetitive, helping get our branding across. It's valuable in establishing our brand in the industry. AdRoll helps keep our logo and brand visible by consistently getting it out there in front of people. The initial setup seemed easy, and it was up and running very quickly. Review collected by and hosted on G2.com.

What do you dislike about AdRoll?

Nothing I dislike, but additional learning and trainings would be appreciated. Review collected by and hosted on G2.com.

Simply T.
ST
Simply T.
"Easily Manages Ads with Simple Setup"
5/5
What do you like best about AdRoll?

I like how AdRoll makes dynamic ads very easy to create, and the inbuilt ad maker is a big help too. It's very easy to use and understand. A feature I find incredible is being able to request AdRoll to create artworks based on our specific needs. Plus, the initial setup was very easy. Review collected by and hosted on G2.com.

What do you dislike about AdRoll?

I would like them to show reports based on a single ad and the report dashboard does not look very user friendly. Too many things shown on screen. Review collected by and hosted on G2.com.

Response from Kayleigh Magistre of AdRoll
Edit edit

Hi there! Thank you for taking the time to leave such a thoughtful review. We are thrilled to hear that you find our platform easy to use and that the inbuilt ad maker is helpful for creating dynamic ads. We appreciate your feedback regarding the report dashboard, and we will take this into consideration for future improvements. If you have any specific needs or further feedback, please feel free to reach out to our support team--we are always here to help. Thank you again for sharing your experience with AdRoll!

Austin .
A
Austin .
General Manager
Small-Business (50 or fewer emp.)
"Effortless Campaign Management with an Intuitive Interface"
5/5
What do you like best about AdRoll?

AdRoll’s user interface is one of the easiest to navigate in the ad management space. Setting up campaigns, tracking performance, and making quick optimizations all feel smooth and intuitive. It strikes a great balance between functionality and simplicity — everything is right where you expect it to be. Review collected by and hosted on G2.com.

What do you dislike about AdRoll?

There’s not much to dislike, but a few areas could be smoother. Occasionally, some of the reporting features feel a bit limited — it would be great to have deeper insights or more customizable data views without exporting to external tools. Review collected by and hosted on G2.com.