--- title: AdRoll Reviews meta\_title: 'AdRoll Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 787 reviews by the users' company size, role or industry to find out how AdRoll works for a business like yours. aggregate\_rating: rating\_value: 4.1 review\_count: 787 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- ### AdRoll Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users find **AdRoll's ease of use** exceptional, making it accessible for beginners in digital marketing. [(108 mentions)](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1692376&qs=pros-and-cons#reviews) Users value the **ease of multi-channel retargeting** with AdRoll, appreciating its user-friendly setup and clear reporting. [(67 mentions)](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1693768&qs=pros-and-cons#reviews) Users value the **user-friendly campaign management** of AdRoll, appreciating its accessibility and effectiveness across multiple channels. [(67 mentions)](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1690911&qs=pros-and-cons#reviews) Users appreciate the **easy setup** of AdRoll, enabling quick launch and payment method integration. [(56 mentions)](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1693145&qs=pros-and-cons#reviews) Users highlight the **responsive customer support** of AdRoll, providing timely assistance and enhancing platform usability. [(55 mentions)](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1690976&qs=pros-and-cons#reviews) Users find the **limited features** of AdRoll restrict their control and precision in targeted advertising campaigns. [(25 mentions)](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1693531&qs=pros-and-cons#reviews) Users find the **campaign setup confusing** and wish for improved management tools and targeting accuracy in AdRoll. [(22 mentions)](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1690887&qs=pros-and-cons#reviews) Users find **reporting limitations** in AdRoll frustrating, lacking flexibility and customization for their needs. [(22 mentions)](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1691743&qs=pros-and-cons#reviews) Users find AdRoll's pricing to be **expensive** , particularly challenging for smaller businesses with limited budgets. [(19 mentions)](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1693088&qs=pros-and-cons#reviews) Users find the **difficult reporting** on conversions and brand awareness metrics frustrating and in need of improvement. [(18 mentions)](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=2029677&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of AdRoll ##### 1. Ease of Use Users find **AdRoll's ease of use** exceptional, making it accessible for beginners in digital marketing. [ See 108 mentions ](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1692376&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 3.5/5 "Efficient all in one system" What do you like about AdRoll? It makes creating advertisements on social media very easy and efficient. They created a full ad set for me using my businesses information. I can upl ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.0/5 "Effective Web Retargeting with Room for Data Integration Improvement" What do you like about AdRoll? I like that AdRoll offers a bunch of inventory to choose from, which allows me to showcase a wide variety of creative options. I also appreciate the a ##### 2. Ad Management Users value the **ease of multi-channel retargeting** with AdRoll, appreciating its user-friendly setup and clear reporting. [ See 67 mentions ](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1693768&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 3.5/5 "Efficient all in one system" What do you like about AdRoll? It makes creating advertisements on social media very easy and efficient. They created a full ad set for me using my businesses information. I can upl ![Gerardo E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gerardo E.") GE Gerardo E. Small-Business (50 or fewer emp.) 5.0/5 "Retargeting Platform AdRoll" What do you like about AdRoll? The ease of setting up retargeting campaigns and the clear reporting across multiple channels. ##### 3. Campaign Management Users value the **user-friendly campaign management** of AdRoll, appreciating its accessibility and effectiveness across multiple channels. [ See 67 mentions ](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1690911&qs=pros-and-cons#reviews) See Related User Reviews ![Gerardo E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gerardo E.") GE Gerardo E. Small-Business (50 or fewer emp.) 5.0/5 "Retargeting Platform AdRoll" What do you like about AdRoll? The ease of setting up retargeting campaigns and the clear reporting across multiple channels. ![Mohammad T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mohammad T.") MT Mohammad T. Small-Business (50 or fewer emp.) 4.0/5 "Easy Retargeting with Strong Return on Ad Spend" What do you like about AdRoll? The dashboard is easy to understand and use. Creating audiences is quick and simple. The reports clearly show how the ads are performing, which helps ##### 4. Easy Setup Users appreciate the **easy setup** of AdRoll, enabling quick launch and payment method integration. [ See 56 mentions ](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1693145&qs=pros-and-cons#reviews) See Related User Reviews ![Gerardo E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gerardo E.") GE Gerardo E. Small-Business (50 or fewer emp.) 5.0/5 "Retargeting Platform AdRoll" What do you like about AdRoll? The ease of setting up retargeting campaigns and the clear reporting across multiple channels. ![Mohammad T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mohammad T.") MT Mohammad T. Small-Business (50 or fewer emp.) 4.0/5 "Easy Retargeting with Strong Return on Ad Spend" What do you like about AdRoll? The dashboard is easy to understand and use. Creating audiences is quick and simple. The reports clearly show how the ads are performing, which helps ##### 5. Customer Support Users highlight the **responsive customer support** of AdRoll, providing timely assistance and enhancing platform usability. [ See 55 mentions ](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1690976&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.0/5 "Effective Web Retargeting with Room for Data Integration Improvement" What do you like about AdRoll? I like that AdRoll offers a bunch of inventory to choose from, which allows me to showcase a wide variety of creative options. I also appreciate the a ![Sara C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sara C.") SC Sara C. Small-Business (50 or fewer emp.) 5.0/5 "Easy to Use, Effective Marketing Tool" What do you like about AdRoll? I find AdRoll to be a great marketing tool for our clients with lots of products. I like how easy it is to use and track metrics. The initial setup wa ### 5 Cons or Disadvantages of AdRoll ##### 1. Limited Features Users find the **limited features** of AdRoll restrict their control and precision in targeted advertising campaigns. [ See 25 mentions ](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1693531&qs=pros-and-cons#reviews) See Related User Reviews ![Gerardo E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gerardo E.") GE Gerardo E. Small-Business (50 or fewer emp.) 5.0/5 "Retargeting Platform AdRoll" What do you dislike about AdRoll? Reporting can feel limited compared to native platforms, and deeper optimization controls are sometimes lacking. ![Mohammad T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mohammad T.") MT Mohammad T. Small-Business (50 or fewer emp.) 4.0/5 "Easy Retargeting with Strong Return on Ad Spend" What do you dislike about AdRoll? One drawback is that detailed audience segmentation can feel limited in some cases. Also, there is no easy way to delete old or test campaigns. Bei ##### 2. Campaign Management Users find the **campaign setup confusing** and wish for improved management tools and targeting accuracy in AdRoll. [ See 22 mentions ](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1690887&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 3.5/5 "Efficient all in one system" What do you dislike about AdRoll? Setting up the campaigns can be confusing sometimes. ![Mohammad T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mohammad T.") MT Mohammad T. Small-Business (50 or fewer emp.) 4.0/5 "Easy Retargeting with Strong Return on Ad Spend" What do you dislike about AdRoll? One drawback is that detailed audience segmentation can feel limited in some cases. Also, there is no easy way to delete old or test campaigns. Bei ##### 3. Reporting Limitations Users find **reporting limitations** in AdRoll frustrating, lacking flexibility and customization for their needs. [ See 22 mentions ](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1691743&qs=pros-and-cons#reviews) See Related User Reviews ![Gerardo E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gerardo E.") GE Gerardo E. Small-Business (50 or fewer emp.) 5.0/5 "Retargeting Platform AdRoll" What do you dislike about AdRoll? Reporting can feel limited compared to native platforms, and deeper optimization controls are sometimes lacking. GR Gaetano R. Mid-Market (51-1000 emp.) 5.0/5 "Unified Retargeting Made Easy with AdRoll" What do you dislike about AdRoll? While AdRoll is a great tool for retargeting and cross-channel advertising, I’ve found that its reporting and analytics could be more customizable. Fo ##### 4. Expensive Users find AdRoll's pricing to be **expensive** , particularly challenging for smaller businesses with limited budgets. [ See 19 mentions ](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1693088&qs=pros-and-cons#reviews) See Related User Reviews ![Aditya N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aditya N.") AN Aditya N. Small-Business (50 or fewer emp.) 4.0/5 "Strong retargeting and multi-hotel offers that delivered for Tourism Whistler" What do you dislike about AdRoll? The user interface seems really challenging to use. I had spoken to our account manager and had given feedback on how we use a feed which is similar t ![Mona F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mona F.") MF Mona F. Small-Business (50 or fewer emp.) 4.0/5 "User-Friendly Interface, Robust Targeting, and Insightful Analytics" What do you dislike about AdRoll? AdRoll is helpful for its user-friendly platform and ability to manage digital advertising campaigns across multiple channels from one place. However, ##### 5. Difficult Reporting Users find the **difficult reporting** on conversions and brand awareness metrics frustrating and in need of improvement. [ See 18 mentions ](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=2029677&qs=pros-and-cons#reviews) See Related User Reviews ![Gerardo E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gerardo E.") GE Gerardo E. Small-Business (50 or fewer emp.) 5.0/5 "Retargeting Platform AdRoll" What do you dislike about AdRoll? Reporting can feel limited compared to native platforms, and deeper optimization controls are sometimes lacking. GR Gaetano R. Mid-Market (51-1000 emp.) 5.0/5 "Unified Retargeting Made Easy with AdRoll" What do you dislike about AdRoll? While AdRoll is a great tool for retargeting and cross-channel advertising, I’ve found that its reporting and analytics could be more customizable. Fo ![Farjana A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Farjana A.") FA Farjana A. Digital Marketing Manager 2/5/2026 "User-Friendly Platform with Valuable Insights" 4.5/5 What do you like best about AdRoll? I like that AdRoll is a user-friendly platform that provides a wealth of insights on performance. It allows us to continuously improve and make data-driven changes. I find it useful for improving our creatives based on engagement and for seeing an overall picture on direct conversions and attributed conversions from our campaigns. Review collected by and hosted on G2.com. What do you dislike about AdRoll? I think AdRoll could provide more recommendations generally on the types of campaigns we could build that would work for our organization. Currently, we plan campaigns based on our own ideas, but more discussions on different campaigns or creative formats we could test would be helpful. Review collected by and hosted on G2.com. What problems is AdRoll solving and how is that benefiting you? AdRoll allows us to retarget our audiences, improve creatives based on engagement, and provides insights on performance, enabling data-driven changes. Review collected by and hosted on G2.com. Show More Response from Kayleigh Magistre of AdRoll [Editedit](https://www.g2.com/survey_responses/adroll-review-12313751/official_response/edit) Hi Farjana! Thank you very much for taking the time to share your experience with AdRoll. We're glad to hear that you find AdRoll easy to use and valuable for performance insights and data-driven optimization. We also appreciate your feedback on wanting more campaign and creative recommendations--that's an area we're actively working to improve, and your input helps shape how we evolve the platform. Thank you again for sharing such helpful feedback! Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Adenisa J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adenisa J.") AJ Adenisa J. 1/30/2026 "Effortless Retargeting and Campaign Setup" 4.5/5 What do you like best about AdRoll? I appreciate how easy AdRoll is to use and set up. The initial setup was extremely easy, which is great. I also like how its AI effectively targets visitors based on the funnel stage they are at. Using AdRoll, I've been able to retarget previous website visitors as they browse related content, which helps bring them back to consider our brand. I find setting the pixel and building campaigns straightforward and efficient. Review collected by and hosted on G2.com. What do you dislike about AdRoll? I haven't found anything I dont like about this tool. Review collected by and hosted on G2.com. What problems is AdRoll solving and how is that benefiting you? I use AdRoll to retarget previous website visitors across the network, which brings them back to consider our brand. It's easy to set up and use, and its AI targets visitors based on their funnel stages effectively. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: G2 invite on behalf of seller ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G Verified User Small-Business (50 or fewer emp.) 4/16/2026 "User-Friendly with Impressive Retargeting" 5/5 What do you like best about AdRoll? I like the statistics. The ad campaigns are great and I appreciate how everything's easily found. I think the results are good. The initial setup was very easy, very self-explanatory, and easy to follow. Review collected by and hosted on G2.com. What do you dislike about AdRoll? I haven't been on AdRoll that long, but I would like to be able to retarget social media since that's where most of my audience is. Review collected by and hosted on G2.com. What problems is AdRoll solving and how is that benefiting you? I use AdRoll for retargeting visitors to my website. Once the system gets going, it effectively handles that for me. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Consumer Electronics](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consumer Electronics") UC Verified User in Consumer Electronics Mid-Market (51-1000 emp.) 7/16/2026 "Easy to Use with Plenty of Support" 5/5 What do you like best about AdRoll? It’s easy to use, and there’s a lot of support available when I need it. Review collected by and hosted on G2.com. What do you dislike about AdRoll? Nothing that we can find at the moment.. Review collected by and hosted on G2.com. What problems is AdRoll solving and how is that benefiting you? Ad Roll is helping us reach more people and improving our ROI. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") CF Verified User in Financial Services Mid-Market (51-1000 emp.) 4/23/2026 "Great Support, Solid UI/UX, and Easy Performance Tracking" 4.5/5 What do you like best about AdRoll? Great support and a solid UI/UX. Pricing is nominal, and it’s easy to track performance. There’s also a wide variety of third-party integrations, which makes it convenient to connect with other tools. Review collected by and hosted on G2.com. What do you dislike about AdRoll? Nothing we could think of. The platform is very good in terms of our requirements. Review collected by and hosted on G2.com. What problems is AdRoll solving and how is that benefiting you? We wanted to target wide variety of customers along with our usual campaigns in other platforms. This gives us a good hold in terms of re-targeting of our customers. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Banking](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Banking") AB Verified User in Banking Mid-Market (51-1000 emp.) 11/18/2025 "AdRoll Makes Campaign Management Accessible for Solo Marketers" 4.5/5 What do you like best about AdRoll? As a one-person marketing department, AdRoll has been a helpful addition to my marketing stack. The templates and walk-throughs make setting up campaigns very accessible. I love the dashboard and the ability to test campaigns with low spends. I like the integrations offered for inputting data, as well. The features offered are adequate for implementing a variety of campaigns without being overwhelming. Review collected by and hosted on G2.com. What do you dislike about AdRoll? With the integration of AI, it would be helpful to offer campaign feedback and improvement suggestions based on a campaign's analytics and performance. I also wish Social Advertising were included without having to upgrade. Review collected by and hosted on G2.com. What problems is AdRoll solving and how is that benefiting you? As the Marketing Director for a small, local company, I need to be competitive across the digital advertising landscape without relying on an agency. I also need to be able to control campaign testing at low spends, and have reliable insights to make better decisions. AdRoll gives me the tools to make it happen. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 4/21/2026 "Easy Campaign Setup, Want More Out of Reporting" 3.5/5 What do you like best about AdRoll? It’s simple to set up, and the user experience makes it easy to build campaigns and review performance. Review collected by and hosted on G2.com. What do you dislike about AdRoll? It’s charged per impression rather than per click, which isn’t what I expected. The reporting also feels overly reliant on view-through conversions, so it’s harder to understand what’s actually driving results. Review collected by and hosted on G2.com. What problems is AdRoll solving and how is that benefiting you? I like being able to easily retarget people who showed interest in our products on the site but weren’t quite ready to make a purchase. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Hospitality](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Hospitality") AH Verified User in Hospitality Small-Business (50 or fewer emp.) 4/16/2026 "Easy-to-Use Platform with Clear Campaign Stats and Fair, Trackable Pricing" 4.5/5 What do you like best about AdRoll? The statistics provided for running campaigns are helpful and easy to understand. The platform is easy to use, and the pricing feels fair, with campaign charges that are simple to track. Onboarding is also user-friendly, which made it straightforward to get started. Review collected by and hosted on G2.com. What do you dislike about AdRoll? Connecting audiences offers several options, but they can feel a bit complicated for an entry-level user. Review collected by and hosted on G2.com. What problems is AdRoll solving and how is that benefiting you? Digital Ads are easy to use and make it simple to manage several campaigns at the same time. Review collected by and hosted on G2.com. Show More Response from Julia Engberts of AdRoll [Editedit](https://www.g2.com/survey_responses/adroll-review-12642708/official_response/edit) Hi there, Thank you for taking the time to share your review! It’s wonderful to know that our straightforward dashboard, trackable pricing, and onboarding process have made managing your digital ads so efficient. We appreciate your note about audience building feeling a bit complex for entry-level users. Feedback like yours helps us refine our user experience and build better guides. We're always here to help you get the most out of those features, so please never hesitate to lean on our support team as you continue to grow! Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Ruuchi V S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ruuchi V S.") RS Ruuchi V S. Digital Strategist Mid-Market (51-1000 emp.) 12/9/2025 "Intuitive Retargeting with Seamless eCommerce Integration" 4/5 What do you like best about AdRoll? I like how intuitive the AdRoll platform is and how well it handles retargeting audiences. Its ability to connect with our ecommerce store is impressive, as it automatically syncs product data and customer behavior, which makes our retargeting much more accurate. I also appreciate the reliable performance reports it provides. The initial setup was very easy and seamless. Review collected by and hosted on G2.com. What do you dislike about AdRoll? I think the platform needs to be more user-friendly so people like me can make changes in the campaigns or upload new creatives when required. It would be helpful if the platform had a more streamlined workflow for campaign management, especially simpler navigation and clearer steps for making updates. Review collected by and hosted on G2.com. What problems is AdRoll solving and how is that benefiting you? AdRoll helps me reach visitors who haven't converted, effectively bringing them back. The platform's intuitive nature and accurate retargeting through eCommerce integration improve our audience targeting and provide reliable performance reports. Review collected by and hosted on G2.com. Show More Response from Kayleigh Magistre of AdRoll [Editedit](https://www.g2.com/survey_responses/adroll-review-12068734/official_response/edit) Hi Ruuchi! Thank you for your detailed and generous review. We're so glad that you find our platform intuitive and appreciate its seamless eCommerce integration. We understand your feedback about the user-friendliness of our platform and will certainly take it into consideration for future improvements. Your satisfaction is our priority, and we aim to provide a smooth experience for all our users. If you need any assistance with campaign management or have any further suggestions, please don't hesitate to reach out to your account team. We're here to help and ensure you get the most out of your retargeting efforts. Thank you for choosing AdRoll! Validated ReviewerIncentivizedSource: Seller invite ![Gulbahar T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gulbahar T.") GT Gulbahar T. Media Buyer Health, Wellness and Fitness Small-Business (50 or fewer emp.) 11/5/2025 "Effortless Campaign Setup and Seamless Integration" 4.5/5 What do you like best about AdRoll? I like how easy it is to connect everything, such as products, audiences, and tracking. Unlike other paid ads platforms like Google or Met,a where we need to set up and tweak a lot of things manually, Adroll takes care of most of it automatically, so it saves a lot of time when setting up campaigns Review collected by and hosted on G2.com. What do you dislike about AdRoll? There are some limitations when it comes to cart abandonment campaigns. For example, the level of customization is pretty basic, and sometimes the sync between product data and abandoned carts isn’t super accurate Review collected by and hosted on G2.com. What problems is AdRoll solving and how is that benefiting you? Right now we mainly use it for remarketing, and it’s been really helpful in bringing back visitors who didn’t convert the first time, giving them other offer options. Review collected by and hosted on G2.com. 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