--- title: AdRoll Reviews meta\_title: 'AdRoll Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 787 reviews by the users' company size, role or industry to find out how AdRoll works for a business like yours. aggregate\_rating: rating\_value: 4.1 review\_count: 787 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech ---

### AdRoll Pros and Cons: Top 5 Advantages and Disadvantages

#### Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users find **AdRoll's ease of use** exceptional, making it accessible for beginners in digital marketing. [(108 mentions)](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1692376&qs=pros-and-cons#reviews)

Users value the **ease of multi-channel retargeting** with AdRoll, appreciating its user-friendly setup and clear reporting. [(67 mentions)](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1693768&qs=pros-and-cons#reviews)

Users value the **user-friendly campaign management** of AdRoll, appreciating its accessibility and effectiveness across multiple channels. [(67 mentions)](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1690911&qs=pros-and-cons#reviews)

Users appreciate the **easy setup** of AdRoll, enabling quick launch and payment method integration. [(56 mentions)](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1693145&qs=pros-and-cons#reviews)

Users highlight the **responsive customer support** of AdRoll, providing timely assistance and enhancing platform usability. [(55 mentions)](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1690976&qs=pros-and-cons#reviews)

Users find the **limited features** of AdRoll restrict their control and precision in targeted advertising campaigns. [(25 mentions)](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1693531&qs=pros-and-cons#reviews)

Users find the **campaign setup confusing** and wish for improved management tools and targeting accuracy in AdRoll. [(22 mentions)](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1690887&qs=pros-and-cons#reviews)

Users find **reporting limitations** in AdRoll frustrating, lacking flexibility and customization for their needs. [(22 mentions)](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1691743&qs=pros-and-cons#reviews)

Users find AdRoll's pricing to be **expensive** , particularly challenging for smaller businesses with limited budgets. [(19 mentions)](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1693088&qs=pros-and-cons#reviews)

Users find the **difficult reporting** on conversions and brand awareness metrics frustrating and in need of improvement. [(18 mentions)](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=2029677&qs=pros-and-cons#reviews)

### 5 Pros or Advantages of AdRoll

##### 1. Ease of Use

Users find **AdRoll's ease of use** exceptional, making it accessible for beginners in digital marketing.
[
See 108 mentions
](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1692376&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
A

Verified User

Small-Business (50 or fewer emp.)

3.5/5

"Efficient all in one system"

What do you like about AdRoll?

It makes creating advertisements on social media very easy and efficient. They created a full ad set for me using my businesses information. I can upl

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"Effective Web Retargeting with Room for Data Integration Improvement"

What do you like about AdRoll?

I like that AdRoll offers a bunch of inventory to choose from, which allows me to showcase a wide variety of creative options. I also appreciate the a

##### 2. Ad Management

Users value the **ease of multi-channel retargeting** with AdRoll, appreciating its user-friendly setup and clear reporting.
[
See 67 mentions
](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1693768&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
A

Verified User

Small-Business (50 or fewer emp.)

3.5/5

"Efficient all in one system"

What do you like about AdRoll?

It makes creating advertisements on social media very easy and efficient. They created a full ad set for me using my businesses information. I can upl

 ![Gerardo E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gerardo E.")
GE

Gerardo E.

Small-Business (50 or fewer emp.)

5.0/5

"Retargeting Platform AdRoll"

What do you like about AdRoll?

The ease of setting up retargeting campaigns and the clear reporting across multiple channels.

##### 3. Campaign Management

Users value the **user-friendly campaign management** of AdRoll, appreciating its accessibility and effectiveness across multiple channels.
[
See 67 mentions
](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1690911&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Gerardo E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gerardo E.")
GE

Gerardo E.

Small-Business (50 or fewer emp.)

5.0/5

"Retargeting Platform AdRoll"

What do you like about AdRoll?

The ease of setting up retargeting campaigns and the clear reporting across multiple channels.

 ![Mohammad T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mohammad T.")
MT

Mohammad T.

Small-Business (50 or fewer emp.)

4.0/5

"Easy Retargeting with Strong Return on Ad Spend"

What do you like about AdRoll?

The dashboard is easy to understand and use. Creating audiences is quick and simple. The reports clearly show how the ads are performing, which helps

##### 4. Easy Setup

Users appreciate the **easy setup** of AdRoll, enabling quick launch and payment method integration.
[
See 56 mentions
](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1693145&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Gerardo E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gerardo E.")
GE

Gerardo E.

Small-Business (50 or fewer emp.)

5.0/5

"Retargeting Platform AdRoll"

What do you like about AdRoll?

The ease of setting up retargeting campaigns and the clear reporting across multiple channels.

 ![Mohammad T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mohammad T.")
MT

Mohammad T.

Small-Business (50 or fewer emp.)

4.0/5

"Easy Retargeting with Strong Return on Ad Spend"

What do you like about AdRoll?

The dashboard is easy to understand and use. Creating audiences is quick and simple. The reports clearly show how the ads are performing, which helps

##### 5. Customer Support

Users highlight the **responsive customer support** of AdRoll, providing timely assistance and enhancing platform usability.
[
See 55 mentions
](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1690976&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"Effective Web Retargeting with Room for Data Integration Improvement"

What do you like about AdRoll?

I like that AdRoll offers a bunch of inventory to choose from, which allows me to showcase a wide variety of creative options. I also appreciate the a

 ![Sara C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sara C.")
SC

Sara C.

Small-Business (50 or fewer emp.)

5.0/5

"Easy to Use, Effective Marketing Tool"

What do you like about AdRoll?

I find AdRoll to be a great marketing tool for our clients with lots of products. I like how easy it is to use and track metrics. The initial setup wa

### 5 Cons or Disadvantages of AdRoll

##### 1. Limited Features

Users find the **limited features** of AdRoll restrict their control and precision in targeted advertising campaigns.
[
See 25 mentions
](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1693531&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Gerardo E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gerardo E.")
GE

Gerardo E.

Small-Business (50 or fewer emp.)

5.0/5

"Retargeting Platform AdRoll"

What do you dislike about AdRoll?

Reporting can feel limited compared to native platforms, and deeper optimization controls are sometimes lacking.

 ![Mohammad T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mohammad T.")
MT

Mohammad T.

Small-Business (50 or fewer emp.)

4.0/5

"Easy Retargeting with Strong Return on Ad Spend"

What do you dislike about AdRoll?

One drawback is that detailed audience segmentation can feel limited in some cases. Also, there is no easy way to delete old or test campaigns. Bei

##### 2. Campaign Management

Users find the **campaign setup confusing** and wish for improved management tools and targeting accuracy in AdRoll.
[
See 22 mentions
](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1690887&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
A

Verified User

Small-Business (50 or fewer emp.)

3.5/5

"Efficient all in one system"

What do you dislike about AdRoll?

Setting up the campaigns can be confusing sometimes.

 ![Mohammad T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mohammad T.")
MT

Mohammad T.

Small-Business (50 or fewer emp.)

4.0/5

"Easy Retargeting with Strong Return on Ad Spend"

What do you dislike about AdRoll?

One drawback is that detailed audience segmentation can feel limited in some cases. Also, there is no easy way to delete old or test campaigns. Bei

##### 3. Reporting Limitations

Users find **reporting limitations** in AdRoll frustrating, lacking flexibility and customization for their needs.
[
See 22 mentions
](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1691743&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Gerardo E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gerardo E.")
GE

Gerardo E.

Small-Business (50 or fewer emp.)

5.0/5

"Retargeting Platform AdRoll"

What do you dislike about AdRoll?

Reporting can feel limited compared to native platforms, and deeper optimization controls are sometimes lacking.

GR

Gaetano R.

Mid-Market (51-1000 emp.)

5.0/5

"Unified Retargeting Made Easy with AdRoll"

What do you dislike about AdRoll?

While AdRoll is a great tool for retargeting and cross-channel advertising, I’ve found that its reporting and analytics could be more customizable. Fo

##### 4. Expensive

Users find AdRoll's pricing to be **expensive** , particularly challenging for smaller businesses with limited budgets.
[
See 19 mentions
](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1693088&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Aditya N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aditya N.")
AN

Aditya N.

Small-Business (50 or fewer emp.)

4.0/5

"Strong retargeting and multi-hotel offers that delivered for Tourism Whistler"

What do you dislike about AdRoll?

The user interface seems really challenging to use. I had spoken to our account manager and had given feedback on how we use a feed which is similar t

 ![Mona F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mona F.")
MF

Mona F.

Small-Business (50 or fewer emp.)

4.0/5

"User-Friendly Interface, Robust Targeting, and Insightful Analytics"

What do you dislike about AdRoll?

AdRoll is helpful for its user-friendly platform and ability to manage digital advertising campaigns across multiple channels from one place. However,

##### 5. Difficult Reporting

Users find the **difficult reporting** on conversions and brand awareness metrics frustrating and in need of improvement.
[
See 18 mentions
](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=2029677&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Gerardo E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gerardo E.")
GE

Gerardo E.

Small-Business (50 or fewer emp.)

5.0/5

"Retargeting Platform AdRoll"

What do you dislike about AdRoll?

Reporting can feel limited compared to native platforms, and deeper optimization controls are sometimes lacking.

GR

Gaetano R.

Mid-Market (51-1000 emp.)

5.0/5

"Unified Retargeting Made Easy with AdRoll"

What do you dislike about AdRoll?

While AdRoll is a great tool for retargeting and cross-channel advertising, I’ve found that its reporting and analytics could be more customizable. Fo

 ![Bunny B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bunny B.")
BB

Bunny B.

Performance lead

Mid-Market (51-1000 emp.)

7/16/2026

"Great Inventory and Prompt Customer Support"

5/5

What do you like best about AdRoll?

Good inventory, Prompt customer support. Review collected by and hosted on G2.com.

What do you dislike about AdRoll?

not much creative options like HTML5 & flash banners Review collected by and hosted on G2.com.

What problems is AdRoll solving and how is that benefiting you?

I am using it for retargeting which solves lot of problem Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerIncentivizedSource: Seller invite

VS

Vrushank S.

Head Of Project Management

Small-Business (50 or fewer emp.)

4/21/2026

"Effortless Retargeting with Precision Audience Targeting"

5/5

What do you like best about AdRoll?

I like how easy it is to create campaigns and define audiences with AdRoll. I also appreciate the ad placements to the right audiences, which helps in connecting pixels to our website. Setting up AdRoll was very easy, which made the process smooth for our team. Review collected by and hosted on G2.com.

What do you dislike about AdRoll?

AdRoll could use better options for e-commerce related creative dynamic ads. Having more creative dynamic options with better overlays would be an improvement. Review collected by and hosted on G2.com.

What problems is AdRoll solving and how is that benefiting you?

I use AdRoll to retarget lost website visitors and effectively remarket our products. It simplifies campaign creation and audience targeting, letting us connect pixels to our site to find the right audience effortlessly. Review collected by and hosted on G2.com.

Show More

Response from Julia Engberts of AdRoll

[Editedit](https://www.g2.com/survey_responses/adroll-review-12667161/official_response/edit)

Hi Vrushank,

Thank you so much for the 5-star review! We are thrilled to hear that AdRoll has made creating campaigns and defining audiences effortless for your team, and that your website pixel connection went smoothly.

We also really appreciate your specific feedback regarding our e-commerce dynamic creative ads. Having more robust dynamic options and better design overlays is a fantastic suggestion for driving e-commerce performance. I am passing this note directly to our product and design teams so they can take it into account as we develop and upgrade our creative builder features.

Thank you for your valuable partnership, and here's to your continued campaign success!

Validated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Huseyin Murad C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Huseyin Murad C.")
HC

Huseyin Murad C.

PPC Specialist

Mid-Market (51-1000 emp.)

4/22/2026

"Very Responsive, Fast Support Team"

4/5

What do you like best about AdRoll?

Very responsive and fast. I can reach them easily, and they are always quick to respond. Review collected by and hosted on G2.com.

What do you dislike about AdRoll?

Adroll pixel isn’t the best fit for every platform. It may work well with most providers like Shopify, but on our bespoke WordPress website we experienced duplicated revenue being reported. Review collected by and hosted on G2.com.

What problems is AdRoll solving and how is that benefiting you?

AdRoll’s creative team converts our static ads into dynamic, animated ads, and we mainly use them for retargeting. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerIncentivizedSource: Seller invite

 ![Hetna T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hetna T.")
HT

Hetna T.

Digital Marketing Strategist

Mid-Market (51-1000 emp.)

2/14/2025

"Very good"

4.5/5

What do you like best about AdRoll?

targeting and remarketing is very strong Review collected by and hosted on G2.com.

What do you dislike about AdRoll?

more targeting options should be there and options Review collected by and hosted on G2.com.

What problems is AdRoll solving and how is that benefiting you?

remarketing is very strong on all platforms Review collected by and hosted on G2.com.

Show More

7/16/2026
Current UserValidated ReviewerIncentivizedSource: Seller invite

 ![Jacob C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jacob C.")
JC

Jacob C.

Head of Advertising

Mid-Market (51-1000 emp.)

5/14/2026

"Efficient Niche Targeting, Easy Setup"

4/5

What do you like best about AdRoll?

I like how easy it is to run AdRoll ads, and I appreciate how we can target small lists of people efficiently. It's helpful because no other platform can do something similar to this, allowing us to reach hyper-specific employers as part of our marketing efforts. The initial setup of AdRoll was also very easy. Review collected by and hosted on G2.com.

What do you dislike about AdRoll?

No good enough video creatives. Review collected by and hosted on G2.com.

What problems is AdRoll solving and how is that benefiting you?

AdRoll helps us reach niche audiences for ABM, easily run ads, and target small lists efficiently. No other platform offers similar capabilities for hyper-specific targeting in our marketing efforts. Review collected by and hosted on G2.com.

Show More

Validated ReviewerSource: G2 invite on behalf of seller

 ![Abigail (Cain) T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Abigail (Cain) T.")
AT

Abigail (Cain) T.

Freelance Photographer, Videographer, Content Creator

Small-Business (50 or fewer emp.)

4/21/2026

"Streamlined Retargeting with Easy Integrations"

5/5

What do you like best about AdRoll?

I like AdRoll for its easy interface, which makes it straightforward to use. The integration with Omeda and the amount of integrations it has are particularly valuable, as they help automate and sync tasks, making it quicker for my team to get campaigns running. I also appreciate that AdRoll is pretty straightforward. Review collected by and hosted on G2.com.

What do you dislike about AdRoll?

nothing it is straight forward which i like Review collected by and hosted on G2.com.

What problems is AdRoll solving and how is that benefiting you?

I use AdRoll for retargeting, and it efficiently hits customer accounts. Its integration with Omeda automates things and syncs up, making it quicker for my team to get campaigns running. I appreciate its easy interface and the amount of integrations. Review collected by and hosted on G2.com.

Show More

Response from Julia Engberts of AdRoll

[Editedit](https://www.g2.com/survey_responses/adroll-review-12666256/official_response/edit)

Hi Abigail,

Thank you for the glowing 5-star review.

We are so glad that our easy interface and robust integrations—especially with Omeda—are successfully saving your team time and simplifying your workflow. We love partnering with content creators and small businesses to make digital advertising effortless.

Cheers to your continued growth!

Validated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Verified User in Business Supplies and Equipment](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Business Supplies and Equipment")
AB

Verified User in Business Supplies and Equipment

Mid-Market (51-1000 emp.)

4/24/2026

"Easy, Fast Campaign Setup with Helpful Support and Mailchimp Integration"

4.5/5

What do you like best about AdRoll?

I really like how easy and fast anyone can set up a campaign. It's also the best way to learn specially for someone that just approached programmatic ADV. The pricing is optimal and also the possibility to integrate with Mailchimp. The support tema has been really helpful with an issue we had about the trackings Review collected by and hosted on G2.com.

What do you dislike about AdRoll?

the guides are not always very helpful and an accademy of some sort or some specific courses would be appreciated Review collected by and hosted on G2.com.

What problems is AdRoll solving and how is that benefiting you?

Adroll is out first but from the beginning it's always been easy to set up, both the connection and the campaigns. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

NS

Natalie S.

Brand Manager

Small-Business (50 or fewer emp.)

11/5/2025

"AdRoll Supercharged Our Conversions and Campaign Growth"

5/5

What do you like best about AdRoll?

Since September 2024, we’ve been using AdRoll’s advertising platform to grow our business, particularly for our retargeting campaigns. Through AdRoll’s services, we’ve seen a strong increase in conversions and excellent performance from our ads. Our main focus has been on using AdRoll Web, where we continue to optimize our campaigns and see ongoing improvement month after month.

I highly recommend AdRoll to anyone looking to grow their business in the digital space — it’s an effective, innovative, and affordable solution. Thank you, AdRoll, for providing such a valuable service. We truly appreciate your support, and we’re excited to learn more about any new products or features you develop in the future. Review collected by and hosted on G2.com.

What do you dislike about AdRoll?

Nothing to be honest, everything is great. Review collected by and hosted on G2.com.

What problems is AdRoll solving and how is that benefiting you?

We were previously unable to retarget our leads, but AdRoll made this possible. They provided the perfect solution to our problem—thank you so much! Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Grace L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Grace L.")
GL

Grace L.

Mid-Market (51-1000 emp.)

4/28/2026

"Exceptional Targeting and Support with AdRoll"

5/5

What do you like best about AdRoll?

I have a very nice experience with AdRoll. I get enough support from the AM team and it's really helping me reach more potential clients. I appreciate how AdRoll enhances brand awareness by showing ads to the right audience. I like the accurate targeting because it ensures that I'm targeting the right people and not wasting money. The initial setup was very easy. Review collected by and hosted on G2.com.

What do you dislike about AdRoll?

Nothing Review collected by and hosted on G2.com.

What problems is AdRoll solving and how is that benefiting you?

I use AdRoll to reach more potential clients and enhance brand awareness by showing ads to the right audience, ensuring accurate targeting so I'm not wasting money. Review collected by and hosted on G2.com.

Show More

Validated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Gerardo E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gerardo E.")
GE

Gerardo E.

Paid Ads Manager

Marketing and Advertising

Small-Business (50 or fewer emp.)

1/13/2026

"Retargeting Platform AdRoll"

5/5

What do you like best about AdRoll?

The ease of setting up retargeting campaigns and the clear reporting across multiple channels. Review collected by and hosted on G2.com.

What do you dislike about AdRoll?

Reporting can feel limited compared to native platforms, and deeper optimization controls are sometimes lacking. Review collected by and hosted on G2.com.

What problems is AdRoll solving and how is that benefiting you?

AdRoll helps simplify retargeting and cross-channel advertising, allowing us to stay in front of high-intent users and improve conversion rates with minimal setup. Review collected by and hosted on G2.com.

Show More

4/30/2026
Current UserValidated ReviewerSource: Organic

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##### Categories on G2

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