--- title: AdRoll Reviews meta\_title: 'AdRoll Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 787 reviews by the users' company size, role or industry to find out how AdRoll works for a business like yours. aggregate\_rating: rating\_value: 4.1 review\_count: 787 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- ### AdRoll Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users find **AdRoll's ease of use** exceptional, making it accessible for beginners in digital marketing. [(108 mentions)](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1692376&qs=pros-and-cons#reviews) Users value the **ease of multi-channel retargeting** with AdRoll, appreciating its user-friendly setup and clear reporting. [(67 mentions)](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1693768&qs=pros-and-cons#reviews) Users value the **user-friendly campaign management** of AdRoll, appreciating its accessibility and effectiveness across multiple channels. [(67 mentions)](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1690911&qs=pros-and-cons#reviews) Users appreciate the **easy setup** of AdRoll, enabling quick launch and payment method integration. [(56 mentions)](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1693145&qs=pros-and-cons#reviews) Users highlight the **responsive customer support** of AdRoll, providing timely assistance and enhancing platform usability. [(55 mentions)](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1690976&qs=pros-and-cons#reviews) Users find the **limited features** of AdRoll restrict their control and precision in targeted advertising campaigns. [(25 mentions)](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1693531&qs=pros-and-cons#reviews) Users find the **campaign setup confusing** and wish for improved management tools and targeting accuracy in AdRoll. [(22 mentions)](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1690887&qs=pros-and-cons#reviews) Users find **reporting limitations** in AdRoll frustrating, lacking flexibility and customization for their needs. [(22 mentions)](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1691743&qs=pros-and-cons#reviews) Users find AdRoll's pricing to be **expensive** , particularly challenging for smaller businesses with limited budgets. [(19 mentions)](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1693088&qs=pros-and-cons#reviews) Users find the **difficult reporting** on conversions and brand awareness metrics frustrating and in need of improvement. [(18 mentions)](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=2029677&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of AdRoll ##### 1. Ease of Use Users find **AdRoll's ease of use** exceptional, making it accessible for beginners in digital marketing. [ See 108 mentions ](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1692376&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 3.5/5 "Efficient all in one system" What do you like about AdRoll? It makes creating advertisements on social media very easy and efficient. They created a full ad set for me using my businesses information. I can upl ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.0/5 "Effective Web Retargeting with Room for Data Integration Improvement" What do you like about AdRoll? I like that AdRoll offers a bunch of inventory to choose from, which allows me to showcase a wide variety of creative options. I also appreciate the a ##### 2. Ad Management Users value the **ease of multi-channel retargeting** with AdRoll, appreciating its user-friendly setup and clear reporting. [ See 67 mentions ](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1693768&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 3.5/5 "Efficient all in one system" What do you like about AdRoll? It makes creating advertisements on social media very easy and efficient. They created a full ad set for me using my businesses information. I can upl ![Gerardo E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gerardo E.") GE Gerardo E. Small-Business (50 or fewer emp.) 5.0/5 "Retargeting Platform AdRoll" What do you like about AdRoll? The ease of setting up retargeting campaigns and the clear reporting across multiple channels. ##### 3. Campaign Management Users value the **user-friendly campaign management** of AdRoll, appreciating its accessibility and effectiveness across multiple channels. [ See 67 mentions ](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1690911&qs=pros-and-cons#reviews) See Related User Reviews ![Gerardo E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gerardo E.") GE Gerardo E. Small-Business (50 or fewer emp.) 5.0/5 "Retargeting Platform AdRoll" What do you like about AdRoll? The ease of setting up retargeting campaigns and the clear reporting across multiple channels. ![Mohammad T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mohammad T.") MT Mohammad T. Small-Business (50 or fewer emp.) 4.0/5 "Easy Retargeting with Strong Return on Ad Spend" What do you like about AdRoll? The dashboard is easy to understand and use. Creating audiences is quick and simple. The reports clearly show how the ads are performing, which helps ##### 4. Easy Setup Users appreciate the **easy setup** of AdRoll, enabling quick launch and payment method integration. [ See 56 mentions ](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1693145&qs=pros-and-cons#reviews) See Related User Reviews ![Gerardo E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gerardo E.") GE Gerardo E. Small-Business (50 or fewer emp.) 5.0/5 "Retargeting Platform AdRoll" What do you like about AdRoll? The ease of setting up retargeting campaigns and the clear reporting across multiple channels. ![Mohammad T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mohammad T.") MT Mohammad T. Small-Business (50 or fewer emp.) 4.0/5 "Easy Retargeting with Strong Return on Ad Spend" What do you like about AdRoll? The dashboard is easy to understand and use. Creating audiences is quick and simple. The reports clearly show how the ads are performing, which helps ##### 5. Customer Support Users highlight the **responsive customer support** of AdRoll, providing timely assistance and enhancing platform usability. [ See 55 mentions ](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1690976&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.0/5 "Effective Web Retargeting with Room for Data Integration Improvement" What do you like about AdRoll? I like that AdRoll offers a bunch of inventory to choose from, which allows me to showcase a wide variety of creative options. I also appreciate the a ![Sara C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sara C.") SC Sara C. Small-Business (50 or fewer emp.) 5.0/5 "Easy to Use, Effective Marketing Tool" What do you like about AdRoll? I find AdRoll to be a great marketing tool for our clients with lots of products. I like how easy it is to use and track metrics. The initial setup wa ### 5 Cons or Disadvantages of AdRoll ##### 1. Limited Features Users find the **limited features** of AdRoll restrict their control and precision in targeted advertising campaigns. [ See 25 mentions ](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1693531&qs=pros-and-cons#reviews) See Related User Reviews ![Gerardo E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gerardo E.") GE Gerardo E. Small-Business (50 or fewer emp.) 5.0/5 "Retargeting Platform AdRoll" What do you dislike about AdRoll? Reporting can feel limited compared to native platforms, and deeper optimization controls are sometimes lacking. ![Mohammad T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mohammad T.") MT Mohammad T. Small-Business (50 or fewer emp.) 4.0/5 "Easy Retargeting with Strong Return on Ad Spend" What do you dislike about AdRoll? One drawback is that detailed audience segmentation can feel limited in some cases. Also, there is no easy way to delete old or test campaigns. Bei ##### 2. Campaign Management Users find the **campaign setup confusing** and wish for improved management tools and targeting accuracy in AdRoll. [ See 22 mentions ](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1690887&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 3.5/5 "Efficient all in one system" What do you dislike about AdRoll? Setting up the campaigns can be confusing sometimes. ![Mohammad T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mohammad T.") MT Mohammad T. Small-Business (50 or fewer emp.) 4.0/5 "Easy Retargeting with Strong Return on Ad Spend" What do you dislike about AdRoll? One drawback is that detailed audience segmentation can feel limited in some cases. Also, there is no easy way to delete old or test campaigns. Bei ##### 3. Reporting Limitations Users find **reporting limitations** in AdRoll frustrating, lacking flexibility and customization for their needs. [ See 22 mentions ](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1691743&qs=pros-and-cons#reviews) See Related User Reviews ![Gerardo E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gerardo E.") GE Gerardo E. Small-Business (50 or fewer emp.) 5.0/5 "Retargeting Platform AdRoll" What do you dislike about AdRoll? Reporting can feel limited compared to native platforms, and deeper optimization controls are sometimes lacking. GR Gaetano R. Mid-Market (51-1000 emp.) 5.0/5 "Unified Retargeting Made Easy with AdRoll" What do you dislike about AdRoll? While AdRoll is a great tool for retargeting and cross-channel advertising, I’ve found that its reporting and analytics could be more customizable. Fo ##### 4. Expensive Users find AdRoll's pricing to be **expensive** , particularly challenging for smaller businesses with limited budgets. [ See 19 mentions ](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1693088&qs=pros-and-cons#reviews) See Related User Reviews ![Aditya N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aditya N.") AN Aditya N. Small-Business (50 or fewer emp.) 4.0/5 "Strong retargeting and multi-hotel offers that delivered for Tourism Whistler" What do you dislike about AdRoll? The user interface seems really challenging to use. I had spoken to our account manager and had given feedback on how we use a feed which is similar t ![Mona F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mona F.") MF Mona F. Small-Business (50 or fewer emp.) 4.0/5 "User-Friendly Interface, Robust Targeting, and Insightful Analytics" What do you dislike about AdRoll? AdRoll is helpful for its user-friendly platform and ability to manage digital advertising campaigns across multiple channels from one place. However, ##### 5. Difficult Reporting Users find the **difficult reporting** on conversions and brand awareness metrics frustrating and in need of improvement. [ See 18 mentions ](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=2029677&qs=pros-and-cons#reviews) See Related User Reviews ![Gerardo E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gerardo E.") GE Gerardo E. Small-Business (50 or fewer emp.) 5.0/5 "Retargeting Platform AdRoll" What do you dislike about AdRoll? Reporting can feel limited compared to native platforms, and deeper optimization controls are sometimes lacking. GR Gaetano R. Mid-Market (51-1000 emp.) 5.0/5 "Unified Retargeting Made Easy with AdRoll" What do you dislike about AdRoll? While AdRoll is a great tool for retargeting and cross-channel advertising, I’ve found that its reporting and analytics could be more customizable. Fo ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 8/18/2022 "Adroll - Better Google GDN" 3.5/5 What do you like best about AdRoll? I did like their interface to setup campaigns and option to request for creative banners which is free service offered by Adroll Review collected by and hosted on G2.com. What do you dislike about AdRoll? Their attribution model needs to improve in terms of click through conversion, sometimes they won't appear in client dashboard Review collected by and hosted on G2.com. What problems is AdRoll solving and how is that benefiting you? They are solving the issue of an advertiser looking for a reliable Omni channel platform to remarket products/services. Review collected by and hosted on G2.com. Show More Response from Steph Abe of AdRoll [Editedit](https://www.g2.com/survey_responses/adroll-review-6999299/official_response/edit) Thank you very much for sharing your thoughts! It's great to hear you find that AdRoll works more effectively than Google Display Network. I appreciate learning how we can improve as well. 8/4/2026 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Jessica M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jessica M.") JM Jessica M. Small-Business (50 or fewer emp.) 4/28/2026 "Efficient Display Campaign Management with Room for Improvement" 4.5/5 What do you like best about AdRoll? I really like that AdRoll you can easily see all of the recommended sizes for display in the platform at once. It's really nice to be able to easily provide clients or our creative team with a list of exact sizes and run placements even without all the creative for every single placement. It's also really nice to see the performance for each placement and each creative. I also like having access to different prospecting audience categories. Review collected by and hosted on G2.com. What do you dislike about AdRoll? I wish the setup + tracking setup was a little bit easier. Review collected by and hosted on G2.com. What problems is AdRoll solving and how is that benefiting you? AdRoll makes it easy to run display campaigns in one place, manage them smoothly, and view metrics effortlessly. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Matson B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Matson B.") MB Matson B. 1/30/2026 "Effortless Customer Targeting, Needs Better Support" 4.5/5 What do you like best about AdRoll? I've been using AdRoll for over 10 years primarily for remarketing, and it makes it very easy to target website visitors. I really like the ease of the system. I've just recently learned about better targeting for customer segmentation and abandoned carts, and it's exciting to try it. It allows me to better target particular customers, not just a broad swath. The initial setup of AdRoll was very easy with the support of an AdRoll rep. Review collected by and hosted on G2.com. What do you dislike about AdRoll? In the early days, we had hand-held support and suggestions on building our campaigns. As the company grew, lots of new services came and went, but we no longer had the hand-held support. I recently had a chat with a rep about our account. He showed me what I could do, and it was helpful, but having a consultant who actually understands your business, your history, and your goals and works with you was better. Review collected by and hosted on G2.com. What problems is AdRoll solving and how is that benefiting you? I find AdRoll makes it very easy to target website visitors and better target particular customers rather than just a broad swath. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: G2 invite on behalf of seller ![Yunus S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yunus S.") YS Yunus S. Digital Marketing Manager Small-Business (50 or fewer emp.) 7/16/2026 "Easy Retargeting Campaigns Made Simple" 4/5 What do you like best about AdRoll? The possibility to run retargeting campaign in an easy way Review collected by and hosted on G2.com. What do you dislike about AdRoll? Ad upload and sometimes ad images not cropped properly Review collected by and hosted on G2.com. What problems is AdRoll solving and how is that benefiting you? It has helped me to retarget web visitors to become customers Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 1/30/2026 "Proactive support, easy integration, with helpful product updates - Anna is a great account manager." 3.5/5 What do you like best about AdRoll? Adroll teams are proactive in updating you on new advertising products that are available and helping you to implement them into your strategy. Anna, our current account manager has been great in the time we've worked together so far, and is always on the other end of an email if issues arise. Adroll was easy to integrate once we had decided we wanted to launch activity. Review collected by and hosted on G2.com. What do you dislike about AdRoll? We previously had stopped using the service, as we felt that when we had signed up for a package, the customer service suddenly dropped off and mistakes were often made with campaign structure/launches. We had not had this experience prior to signing the package, this was in 2022/2023. I also think that the design process is difficult, as we provide a guide and individual assets for the Adroll creative team to build the banners, but there is often multiple rounds of feedback despite the fact that we provide a clear visual guide. This is time consuming for us and for our design team as they are the team that need to review the banners and approve/disapprove. It would be ideal if we were able to send the banners ready made to reduce time required for feedback. Review collected by and hosted on G2.com. What problems is AdRoll solving and how is that benefiting you? Adroll has helped fill a gap in where we’re showing up, especially when it comes to brand awareness. Because we’re a small team, we can really only focus on paid social ourselves, so the platform’s ease of use and the customer support make it much simpler for us to show up elsewhere as well. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Munib A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Munib A.") MA Munib A. Data Analyst Small-Business (50 or fewer emp.) 8/23/2022 "Simplist & most effective way to retarget" 4.5/5 What do you like best about AdRoll? The platform is very easy to use and straight forward. The customer service is top notch. The retargeting it does is very very effective and works with low audience sizes. The shopify integration makes it easy to do dynamic product retargeting. Review collected by and hosted on G2.com. What do you dislike about AdRoll? When using the non-retargeting aspects such as contextual targeting and reaching cold audience, it does not perform very well. Could be our creatives or offer, but we have not really seen a positive experience there. Review collected by and hosted on G2.com. What problems is AdRoll solving and how is that benefiting you? Adroll is solving my problem of being able to retarget to small audience sizes. Most platforms require a minimum audience size before being able to retarget to them. However, with adroll, you can retarget audiences lists that are brand new. Review collected by and hosted on G2.com. Show More Response from Steph Abe of AdRoll [Editedit](https://www.g2.com/survey_responses/adroll-review-7024244/official_response/edit) Hi there Munib, I kindly thank you for leaving a review. Your feedback about how AdRoll is easy to use to create your retargeting campaigns, that the reporting is easy to read, as well as where we can improve is extremely helpful. Thanks again! Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 Icon 1/23/2026 Current UserValidated ReviewerIncentivizedSource: Seller invite FB Fouad B. Marketing Manager Biotechnology Small-Business (50 or fewer emp.) 2/4/2026 "Effective Retargeting with Fast Support" 4.5/5 What do you like best about AdRoll? I use AdRoll for retargeting and advertisement for our services. I like that you can upload multiple ad formats and banner sizes, configure the audience you want to target, and track the traffic coming to your website due to the retargeting. The different ad formats allow us to adapt to different screen sizes, like PC, laptop, phone, and tablet, which means we can reach multiple viewers. Audience targeting is crucial for us to select the key audience interested in our lab solutions, which is our expertise. Additionally, the initial setup was pretty easy, thanks to its user-friendly interface. Review collected by and hosted on G2.com. What do you dislike about AdRoll? Nothing to complain about for now. Pretty user friendly and easy to use :) Review collected by and hosted on G2.com. What problems is AdRoll solving and how is that benefiting you? I use AdRoll to retarget visitors and diffuse ads across websites, efficiently reaching interested leads. Its multiple ad formats adapt to all screens, and audience targeting ensures we attract key demographics, improving our ad impact. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Gayle M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gayle M.") GM Gayle M. Fractional CMO Small-Business (50 or fewer emp.) 11/5/2025 "Easy Campaign Management and Powerful Retargeting" 4/5 What do you like best about AdRoll? AdRoll is easy to use and gives me a lot of control over my campaigns. I can quickly create audiences, run different ad versions, and see which ones perform best. The ability to retarget visitors across channels has been a huge help in bringing people back to our site. I also like how simple it is to adjust budgets, track results, and see what’s driving conversions, all in one place. Review collected by and hosted on G2.com. What do you dislike about AdRoll? The reporting could be more detailed, especially when trying to see which audiences or ads are performing best. I also wish there were more options to preview how creative sizes look across placements in situ before launching. These are small things, but they would make campaign management even smoother. Review collected by and hosted on G2.com. What problems is AdRoll solving and how is that benefiting you? AdRoll helps us reach people who visit our site but don’t take action the first time. It’s made retargeting simple, which has helped us get more leads and improve our overall return on ad spend. Having everything in one place also saves time when managing campaigns and tracking results. Compared to setting up Google Tag Manager, GA4 and Google Ads, AdRoll is a piece of cake! Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Ryan S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ryan S.") RS Ryan S. Senior Paid Media Strategist Small-Business (50 or fewer emp.) 2/13/2025 "Amazing Platform For Retargeting & eCommerce Brands" 4.5/5 What do you like best about AdRoll? The AdRoll platform is extremely easy to use with so many features. There are a variety of different targeting options for campaigns along with a lot of great dynamic ad formats to choose from. The platform is easy to implement and their integrations make connections a breeze. We primarily use AdRoll for clients on Shopify, but have also see success with manual feed connections. For someone who is in the platform everyday, the main dashboard is great and provides all the data you need to make decisions. Their customer support team is incredible as well from Account Managers to Technical Support. AdRoll is a must for eCommerce brands. Review collected by and hosted on G2.com. What do you dislike about AdRoll? I wish their were more optimizations opportunities in the platform. The only thing you can really control in a campaign is budget, goals, and audiences. I know their is a team monitoring performance, but it would be cool to have that capability as well. Review collected by and hosted on G2.com. What problems is AdRoll solving and how is that benefiting you? AdRoll is a no brainer for eCommerce brands. Their integrations are so easy and seamless. We use for our Shopify clients and it makes dynamic feeds so simple. It is such a powerful platform for retargeting users and really helps to drive conversions. Not only that, but the platform is so straightforward. Campaign creation is quick and it makes the day to day more efficient. Reporting is great as well. Review collected by and hosted on G2.com. Show More 11/5/2025 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Richard A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Richard A.") RA Richard A. President Marketing and Advertising Small-Business (50 or fewer emp.) 11/5/2025 "AdRoll Makes Retargeting Simple and Effective" 4.5/5 What do you like best about AdRoll? What I like best about AdRoll is how simple it makes retargeting across channels. I use it every week at Engenius, and it saves me a ton of time compared to managing multiple ad platforms separately. The dashboard gives me quick insights so I can tweak campaigns fast and keep results strong. Review collected by and hosted on G2.com. What do you dislike about AdRoll? Sometimes the reporting can feel a little limited compared to other ad platforms I use. I wish it gave more flexibility in how data is segmented or exported for client reporting. It’s not a dealbreaker, but I’d love a bit more control over digging into campaign performance details. Review collected by and hosted on G2.com. What problems is AdRoll solving and how is that benefiting you? AdRoll helps us re-engage visitors who don’t convert on the first visit, which is huge for our clients. It keeps their brand in front of the right audience without extra manual work from our team. Having everything in one platform saves time and helps us show clear ROI on retargeting campaigns. Review collected by and hosted on G2.com. 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