--- title: AdRoll Reviews meta\_title: 'AdRoll Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 787 reviews by the users' company size, role or industry to find out how AdRoll works for a business like yours. aggregate\_rating: rating\_value: 4.1 review\_count: 787 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- ### AdRoll Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users find **AdRoll's ease of use** exceptional, making it accessible for beginners in digital marketing. [(108 mentions)](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1692376&qs=pros-and-cons#reviews) Users value the **ease of multi-channel retargeting** with AdRoll, appreciating its user-friendly setup and clear reporting. [(67 mentions)](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1693768&qs=pros-and-cons#reviews) Users value the **user-friendly campaign management** of AdRoll, appreciating its accessibility and effectiveness across multiple channels. [(67 mentions)](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1690911&qs=pros-and-cons#reviews) Users appreciate the **easy setup** of AdRoll, enabling quick launch and payment method integration. [(56 mentions)](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1693145&qs=pros-and-cons#reviews) Users highlight the **responsive customer support** of AdRoll, providing timely assistance and enhancing platform usability. [(55 mentions)](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1690976&qs=pros-and-cons#reviews) Users find the **limited features** of AdRoll restrict their control and precision in targeted advertising campaigns. [(25 mentions)](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1693531&qs=pros-and-cons#reviews) Users find the **campaign setup confusing** and wish for improved management tools and targeting accuracy in AdRoll. [(22 mentions)](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1690887&qs=pros-and-cons#reviews) Users find **reporting limitations** in AdRoll frustrating, lacking flexibility and customization for their needs. [(22 mentions)](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1691743&qs=pros-and-cons#reviews) Users find AdRoll's pricing to be **expensive** , particularly challenging for smaller businesses with limited budgets. [(19 mentions)](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1693088&qs=pros-and-cons#reviews) Users find the **difficult reporting** on conversions and brand awareness metrics frustrating and in need of improvement. [(18 mentions)](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=2029677&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of AdRoll ##### 1. Ease of Use Users find **AdRoll's ease of use** exceptional, making it accessible for beginners in digital marketing. [ See 108 mentions ](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1692376&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 3.5/5 "Efficient all in one system" What do you like about AdRoll? It makes creating advertisements on social media very easy and efficient. They created a full ad set for me using my businesses information. I can upl ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.0/5 "Effective Web Retargeting with Room for Data Integration Improvement" What do you like about AdRoll? I like that AdRoll offers a bunch of inventory to choose from, which allows me to showcase a wide variety of creative options. I also appreciate the a ##### 2. Ad Management Users value the **ease of multi-channel retargeting** with AdRoll, appreciating its user-friendly setup and clear reporting. [ See 67 mentions ](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1693768&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 3.5/5 "Efficient all in one system" What do you like about AdRoll? It makes creating advertisements on social media very easy and efficient. They created a full ad set for me using my businesses information. I can upl ![Gerardo E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gerardo E.") GE Gerardo E. Small-Business (50 or fewer emp.) 5.0/5 "Retargeting Platform AdRoll" What do you like about AdRoll? The ease of setting up retargeting campaigns and the clear reporting across multiple channels. ##### 3. Campaign Management Users value the **user-friendly campaign management** of AdRoll, appreciating its accessibility and effectiveness across multiple channels. [ See 67 mentions ](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1690911&qs=pros-and-cons#reviews) See Related User Reviews ![Gerardo E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gerardo E.") GE Gerardo E. Small-Business (50 or fewer emp.) 5.0/5 "Retargeting Platform AdRoll" What do you like about AdRoll? The ease of setting up retargeting campaigns and the clear reporting across multiple channels. ![Mohammad T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mohammad T.") MT Mohammad T. Small-Business (50 or fewer emp.) 4.0/5 "Easy Retargeting with Strong Return on Ad Spend" What do you like about AdRoll? The dashboard is easy to understand and use. Creating audiences is quick and simple. The reports clearly show how the ads are performing, which helps ##### 4. Easy Setup Users appreciate the **easy setup** of AdRoll, enabling quick launch and payment method integration. [ See 56 mentions ](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1693145&qs=pros-and-cons#reviews) See Related User Reviews ![Gerardo E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gerardo E.") GE Gerardo E. Small-Business (50 or fewer emp.) 5.0/5 "Retargeting Platform AdRoll" What do you like about AdRoll? The ease of setting up retargeting campaigns and the clear reporting across multiple channels. ![Mohammad T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mohammad T.") MT Mohammad T. Small-Business (50 or fewer emp.) 4.0/5 "Easy Retargeting with Strong Return on Ad Spend" What do you like about AdRoll? The dashboard is easy to understand and use. Creating audiences is quick and simple. The reports clearly show how the ads are performing, which helps ##### 5. Customer Support Users highlight the **responsive customer support** of AdRoll, providing timely assistance and enhancing platform usability. [ See 55 mentions ](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1690976&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.0/5 "Effective Web Retargeting with Room for Data Integration Improvement" What do you like about AdRoll? I like that AdRoll offers a bunch of inventory to choose from, which allows me to showcase a wide variety of creative options. I also appreciate the a ![Sara C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sara C.") SC Sara C. Small-Business (50 or fewer emp.) 5.0/5 "Easy to Use, Effective Marketing Tool" What do you like about AdRoll? I find AdRoll to be a great marketing tool for our clients with lots of products. I like how easy it is to use and track metrics. The initial setup wa ### 5 Cons or Disadvantages of AdRoll ##### 1. Limited Features Users find the **limited features** of AdRoll restrict their control and precision in targeted advertising campaigns. [ See 25 mentions ](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1693531&qs=pros-and-cons#reviews) See Related User Reviews ![Gerardo E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gerardo E.") GE Gerardo E. Small-Business (50 or fewer emp.) 5.0/5 "Retargeting Platform AdRoll" What do you dislike about AdRoll? Reporting can feel limited compared to native platforms, and deeper optimization controls are sometimes lacking. ![Mohammad T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mohammad T.") MT Mohammad T. Small-Business (50 or fewer emp.) 4.0/5 "Easy Retargeting with Strong Return on Ad Spend" What do you dislike about AdRoll? One drawback is that detailed audience segmentation can feel limited in some cases. Also, there is no easy way to delete old or test campaigns. Bei ##### 2. Campaign Management Users find the **campaign setup confusing** and wish for improved management tools and targeting accuracy in AdRoll. [ See 22 mentions ](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1690887&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 3.5/5 "Efficient all in one system" What do you dislike about AdRoll? Setting up the campaigns can be confusing sometimes. ![Mohammad T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mohammad T.") MT Mohammad T. Small-Business (50 or fewer emp.) 4.0/5 "Easy Retargeting with Strong Return on Ad Spend" What do you dislike about AdRoll? One drawback is that detailed audience segmentation can feel limited in some cases. Also, there is no easy way to delete old or test campaigns. Bei ##### 3. Reporting Limitations Users find **reporting limitations** in AdRoll frustrating, lacking flexibility and customization for their needs. [ See 22 mentions ](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1691743&qs=pros-and-cons#reviews) See Related User Reviews ![Gerardo E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gerardo E.") GE Gerardo E. Small-Business (50 or fewer emp.) 5.0/5 "Retargeting Platform AdRoll" What do you dislike about AdRoll? Reporting can feel limited compared to native platforms, and deeper optimization controls are sometimes lacking. GR Gaetano R. Mid-Market (51-1000 emp.) 5.0/5 "Unified Retargeting Made Easy with AdRoll" What do you dislike about AdRoll? While AdRoll is a great tool for retargeting and cross-channel advertising, I’ve found that its reporting and analytics could be more customizable. Fo ##### 4. Expensive Users find AdRoll's pricing to be **expensive** , particularly challenging for smaller businesses with limited budgets. [ See 19 mentions ](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1693088&qs=pros-and-cons#reviews) See Related User Reviews ![Aditya N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aditya N.") AN Aditya N. Small-Business (50 or fewer emp.) 4.0/5 "Strong retargeting and multi-hotel offers that delivered for Tourism Whistler" What do you dislike about AdRoll? The user interface seems really challenging to use. I had spoken to our account manager and had given feedback on how we use a feed which is similar t ![Mona F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mona F.") MF Mona F. Small-Business (50 or fewer emp.) 4.0/5 "User-Friendly Interface, Robust Targeting, and Insightful Analytics" What do you dislike about AdRoll? AdRoll is helpful for its user-friendly platform and ability to manage digital advertising campaigns across multiple channels from one place. However, ##### 5. Difficult Reporting Users find the **difficult reporting** on conversions and brand awareness metrics frustrating and in need of improvement. [ See 18 mentions ](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=2029677&qs=pros-and-cons#reviews) See Related User Reviews ![Gerardo E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gerardo E.") GE Gerardo E. Small-Business (50 or fewer emp.) 5.0/5 "Retargeting Platform AdRoll" What do you dislike about AdRoll? Reporting can feel limited compared to native platforms, and deeper optimization controls are sometimes lacking. GR Gaetano R. Mid-Market (51-1000 emp.) 5.0/5 "Unified Retargeting Made Easy with AdRoll" What do you dislike about AdRoll? While AdRoll is a great tool for retargeting and cross-channel advertising, I’ve found that its reporting and analytics could be more customizable. Fo ![Greg F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Greg F.") GF Greg F. President Small-Business (50 or fewer emp.) 7/16/2024 "Flexible and Cost-Effective Marketing Solution" 5/5 What do you like best about AdRoll? I like that AdRoll is very flexible, easy to use, and inexpensive. It's one of our top products that we recommend, especially alongside other mediums like Google Ads. It's budget-friendly and allows us to change our creatives very easily. Review collected by and hosted on G2.com. What do you dislike about AdRoll? no comment Review collected by and hosted on G2.com. What problems is AdRoll solving and how is that benefiting you? AdRoll keeps our clients' brands in front of visitors after they leave, bringing them back to their sites. This helps in consistent brand visibility and funnel conversion. Review collected by and hosted on G2.com. Show More Response from Laci Long of AdRoll [Editedit](https://www.g2.com/survey_responses/adroll-review-9894806/official_response/edit) Thank you for sharing your positive experience with AdRoll! We're thrilled to hear that you find our platform user-friendly and our support team helpful. We're committed to providing a seamless experience for our users. If you ever have any questions or need assistance with anything, please don't hesitate to reach out. We're here to help you make the most of your campaigns and ensure you reach your target audience effectively. We appreciate your feedback. Thank you for choosing AdRoll for your advertising needs! Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 Icon 5/19/2026 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Simone B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Simone B.") SB Simone B. Marketing and Events Specialist Information Services Small-Business (50 or fewer emp.) 4/21/2026 "Effortless Campaign Management and Exceptional Support with AdRoll" 5/5 What do you like best about AdRoll? I like the ease of use and that you can create separate instances for any websites that you have under one account. I also like having a dedicated support person to help whenever anything isn't working correctly. It's been really easy for me to train our marketing team to use the tool. Having support means my team can reach out directly, instead of relying on me. Even though the setup was initially done incorrectly by someone else, I was able to restart the setup for our entire company account in just a few hours, which was pretty easy. Review collected by and hosted on G2.com. What do you dislike about AdRoll? Nothing. Review collected by and hosted on G2.com. What problems is AdRoll solving and how is that benefiting you? AdRoll helps me capture an engaged audience and increase brand awareness, bringing users back to our page to convert them. Review collected by and hosted on G2.com. Show More Response from Julia Engberts of AdRoll [Editedit](https://www.g2.com/survey_responses/adroll-review-12665768/official_response/edit) Hi Simone, We are absolutely thrilled to hear that there is nothing you dislike about the platform, and that it has been so easy to train your marketing team to use AdRoll. As a specialist, your time is highly valuable — we love knowing that our dedicated support gives your team a direct line of help so you don't have to troubleshoot every question yourself! Thank you for taking the time to write us a review, and we look forward to supporting you and your team's continued success! Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Vaivhav K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vaivhav K.") VK Vaivhav K. Head of Growth Small-Business (50 or fewer emp.) 1/31/2026 "Efficient Global Ad Campaigns with Seamless Setup" 0/5 What do you like best about AdRoll? I appreciate the great user experience with AdRoll, which makes acquiring users much easier and allows access to a global audience. It's cost-effective, and setting up new campaigns is fast and easy, minimizing time spent on operations or tooling. The performance of AdRoll is clear and consistently ties back to revenue, not vanity metrics. It reduces manual work, allowing for faster iterations and quicker decisions, which enhances my workflow. Review collected by and hosted on G2.com. What do you dislike about AdRoll? Automated campaign can be better in audience targeting, especially with city-wise targeting. Review collected by and hosted on G2.com. What problems is AdRoll solving and how is that benefiting you? I use AdRoll to get users globally. It makes acquiring a global audience much easier. The fast setup allows launching new campaigns quickly, reducing manual work and speeding up decisions. Performance is easy to track, tying back to revenue. Review collected by and hosted on G2.com. Show More 2/2/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Sara C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sara C.") SC Sara C. Paid Media Strategist Small-Business (50 or fewer emp.) 11/5/2025 "Easy to Use, Effective Marketing Tool" 5/5 What do you like best about AdRoll? I find AdRoll to be a great marketing tool for our clients with lots of products. I like how easy it is to use and track metrics. The initial setup was super easy, which was a plus for us. I also find the product feed feature valuable in our campaigns. Review collected by and hosted on G2.com. What do you dislike about AdRoll? having more integrations Review collected by and hosted on G2.com. What problems is AdRoll solving and how is that benefiting you? I use AdRoll for dynamic retargeting campaigns. It's a great marketing tool for clients with lots of products. I like how easy it is to use and track metrics. Review collected by and hosted on G2.com. Show More 4/16/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![MOULIK J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "MOULIK J.") MJ MOULIK J. Deputy Growth Marketer Mid-Market (51-1000 emp.) 12/31/2025 "Effortless Multi-Channel Retargeting with Clear, Actionable Insights" 5/5 What do you like best about AdRoll? What I like best about AdRoll is how easy it makes retargeting across multiple channels from one place. The setup is straightforward, and the reporting is clear enough to quickly understand what’s driving conversions. It’s especially useful for staying top-of-mind with high-intent users without heavy manual effort. Review collected by and hosted on G2.com. What do you dislike about AdRoll? Some advanced features and customizations feel limited compared to more enterprise-focused platforms. Reporting is solid for high-level insights, but deeper breakdowns can sometimes feel restrictive. Also, costs can add up as spend scales, especially for smaller teams. Review collected by and hosted on G2.com. What problems is AdRoll solving and how is that benefiting you? AdRoll helps solve the challenge of re-engaging visitors who don’t convert on the first visit. By centralizing retargeting across display and social, it improves conversion rates and keeps our brand visible throughout the buyer journey. This has reduced manual campaign management and made our remarketing more consistent and mea Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 IconCurrent UserValidated ReviewerIncentivizedSource: Seller invite ![Yogesh T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yogesh T.") YT Yogesh T. Mid-Market (51-1000 emp.) 4/28/2026 "Effective Remarketing, Needs Better Lead Conversion" 4/5 What do you like best about AdRoll? I think the best thing about AdRoll is the segmentations. You can connect with multiple CRMs like HubSpot and Salesforce and target specific audiences. So segmentation is the most important thing AdRoll has, compared to Google Ads. Also, the initial setup was pretty good, and there was support available, making it a smooth process. Review collected by and hosted on G2.com. What do you dislike about AdRoll? I think we are not able to generate much leads. We try to generate leads, but not really. So I think AdRoll needs to work on how they can run conversion drive on campaigns. Review collected by and hosted on G2.com. What problems is AdRoll solving and how is that benefiting you? I use AdRoll to retarget our website visitors who checked out software and service pages, helping us reach our targeted audience through newer sites. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Computer Games](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Games") UC Verified User in Computer Games Mid-Market (51-1000 emp.) 2/3/2026 "Effective Web Retargeting with Room for Data Integration Improvement" 4/5 What do you like best about AdRoll? I like that AdRoll offers a bunch of inventory to choose from, which allows me to showcase a wide variety of creative options. I also appreciate the ability to target very specific cohorts. Review collected by and hosted on G2.com. What do you dislike about AdRoll? I have trouble with the integration between AdRoll and the MMP we use, Singular. I ran into issues with custom links and data connectors to get conversion data pulling into Singular because it's not integrated. Some of our targeted cohorts have their conversions attributed to their initial install date in Singular, and I'm still working through how to get an accurate read on performance. Review collected by and hosted on G2.com. What problems is AdRoll solving and how is that benefiting you? AdRoll helps by getting our branding in front of lapsed users, allowing us to target specific cohorts effectively. Review collected by and hosted on G2.com. Show More 4/16/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Alex K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alex K.") AK Alex K. Head Of Marketing Small-Business (50 or fewer emp.) 2/4/2026 "Effortless Setup and Cost-Effective Targeting" 4/5 What do you like best about AdRoll? I find AdRoll very simple to set up, which makes it easy to get going and add payment methods. It's fairly easy to add creatives in different formats and set things live. I also like the reporting, which gives me very clear, granular detail over an extended time period about how my adverts are doing and which creatives are performing stronger. Additionally, I appreciate the ability to target different audiences, allowing us to reach new audiences cost-effectively. It also lets us retarget our current website visitors, putting our brand back in front of someone potentially already in our sales funnel. Review collected by and hosted on G2.com. What do you dislike about AdRoll? I think the advert loading, the creative side, getting your banner advert in could be improved potentially. I also think using a lookalike audience is perhaps not as precise as I would like. I'd like it more targeted to our ICP, our ideal customer profile. So I'm not fully aware of who's in that b2b audience and I'm also not able to pick the specific business websites where I would like our adverts to be shown so having more control of where our ads are served would be useful. Review collected by and hosted on G2.com. What problems is AdRoll solving and how is that benefiting you? AdRoll helps us reach new audiences cost-effectively and retarget site visitors across websites. It simplifies setup and provides clear reporting on ad performance and audience targeting. Review collected by and hosted on G2.com. Show More Response from Kayleigh Magistre of AdRoll [Editedit](https://www.g2.com/survey_responses/adroll-review-12307382/official_response/edit) Hi Alex! Thank you for leaving such generous and detailed feedback. It's so awesome that you're finding AdRoll beneficial and easy to use, and that our reporting and retargeting features have been helpful in tracking performance and reaching new audiences for your business cost-effectively. We appreciate your feedback regarding ad loading, creatives, and lookalike audiences--we are constantly working to improve our product and tools to better suit our customer's needs, and your feedback is a crucial aspect of that work. If you encounter any other issues, don't hesitate to reach out to your account management team--they're always there to help. Thank you again for your review! Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") AC Verified User in Computer Software Mid-Market (51-1000 emp.) 2/3/2026 "Easy-to-Use Retargeting with AdRoll Keeps Us Top-of-Mind" 4/5 What do you like best about AdRoll? AdRoll is an easy to use platform for retargeting campaigns for our business. We have set up campaigns connected to each specific landing page that are then funnelled into these campaigns to ensure we stay top-of-mind with prospects. It is very easy to add the code snippit to our website and tag pages - although I am very experienced in website management, it could really be done by anyone. Ad costs are also very reasonable from a cost per impression perspective. So it works very well for brand-based campaigns. Review collected by and hosted on G2.com. What do you dislike about AdRoll? I find the campaign creation windows a little cumbersome. I would prefer if things were compacted slightly so you can see more options in the same window without needing the scroll up/down so much. Review collected by and hosted on G2.com. What problems is AdRoll solving and how is that benefiting you? AdRoll helps us to stay top of mind for people who have visited our website and may be too busy to recall every site they looked at. We serve custom ads to people based on what they interacted with on our website and I am confident that it is contributing well to our marketing exposure and the buyer journey. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") AR Verified User in Retail Mid-Market (51-1000 emp.) 11/5/2025 "Effortless Retargeting and Seamless Campaign Management" 4.5/5 What do you like best about AdRoll? AdRoll makes it easy to stay in front of our customers across multiple channels. The platform’s retargeting capabilities and audience segmentation tools help us re-engage visitors who’ve shown interest, which has had a clear impact on conversions. I also appreciate the intuitive dashboard—it’s simple to monitor performance, adjust campaigns, and see how AdRoll contributes to our overall marketing efforts. Review collected by and hosted on G2.com. What do you dislike about AdRoll? At times, the attribution data feels a bit inflated compared to what we see in other analytics platforms, which makes it harder to get a completely clear picture of true performance. Review collected by and hosted on G2.com. What problems is AdRoll solving and how is that benefiting you? AdRoll helps us re-engage website visitors who don’t convert on their first visit, keeping our brand top of mind through targeted display and social ads. It bridges the gap between awareness and conversion by delivering consistent messaging across channels. This has helped us recover potential lost sales, increase overall site traffic, and improve ROI from our digital marketing efforts. Review collected by and hosted on G2.com. 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