--- title: AdRoll Reviews meta\_title: 'AdRoll Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 787 reviews by the users' company size, role or industry to find out how AdRoll works for a business like yours. aggregate\_rating: rating\_value: 4.1 review\_count: 787 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- ### AdRoll Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users find **AdRoll's ease of use** exceptional, making it accessible for beginners in digital marketing. [(108 mentions)](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1692376&qs=pros-and-cons#reviews) Users value the **ease of multi-channel retargeting** with AdRoll, appreciating its user-friendly setup and clear reporting. [(67 mentions)](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1693768&qs=pros-and-cons#reviews) Users value the **user-friendly campaign management** of AdRoll, appreciating its accessibility and effectiveness across multiple channels. [(67 mentions)](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1690911&qs=pros-and-cons#reviews) Users appreciate the **easy setup** of AdRoll, enabling quick launch and payment method integration. [(56 mentions)](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1693145&qs=pros-and-cons#reviews) Users highlight the **responsive customer support** of AdRoll, providing timely assistance and enhancing platform usability. [(55 mentions)](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1690976&qs=pros-and-cons#reviews) Users find the **limited features** of AdRoll restrict their control and precision in targeted advertising campaigns. [(25 mentions)](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1693531&qs=pros-and-cons#reviews) Users find the **campaign setup confusing** and wish for improved management tools and targeting accuracy in AdRoll. [(22 mentions)](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1690887&qs=pros-and-cons#reviews) Users find **reporting limitations** in AdRoll frustrating, lacking flexibility and customization for their needs. [(22 mentions)](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1691743&qs=pros-and-cons#reviews) Users find AdRoll's pricing to be **expensive** , particularly challenging for smaller businesses with limited budgets. [(19 mentions)](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1693088&qs=pros-and-cons#reviews) Users find the **difficult reporting** on conversions and brand awareness metrics frustrating and in need of improvement. [(18 mentions)](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=2029677&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of AdRoll ##### 1. Ease of Use Users find **AdRoll's ease of use** exceptional, making it accessible for beginners in digital marketing. [ See 108 mentions ](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1692376&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 3.5/5 "Efficient all in one system" What do you like about AdRoll? It makes creating advertisements on social media very easy and efficient. They created a full ad set for me using my businesses information. I can upl ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.0/5 "Effective Web Retargeting with Room for Data Integration Improvement" What do you like about AdRoll? I like that AdRoll offers a bunch of inventory to choose from, which allows me to showcase a wide variety of creative options. I also appreciate the a ##### 2. Ad Management Users value the **ease of multi-channel retargeting** with AdRoll, appreciating its user-friendly setup and clear reporting. [ See 67 mentions ](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1693768&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 3.5/5 "Efficient all in one system" What do you like about AdRoll? It makes creating advertisements on social media very easy and efficient. They created a full ad set for me using my businesses information. I can upl ![Gerardo E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gerardo E.") GE Gerardo E. Small-Business (50 or fewer emp.) 5.0/5 "Retargeting Platform AdRoll" What do you like about AdRoll? The ease of setting up retargeting campaigns and the clear reporting across multiple channels. ##### 3. Campaign Management Users value the **user-friendly campaign management** of AdRoll, appreciating its accessibility and effectiveness across multiple channels. [ See 67 mentions ](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1690911&qs=pros-and-cons#reviews) See Related User Reviews ![Gerardo E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gerardo E.") GE Gerardo E. Small-Business (50 or fewer emp.) 5.0/5 "Retargeting Platform AdRoll" What do you like about AdRoll? The ease of setting up retargeting campaigns and the clear reporting across multiple channels. ![Mohammad T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mohammad T.") MT Mohammad T. Small-Business (50 or fewer emp.) 4.0/5 "Easy Retargeting with Strong Return on Ad Spend" What do you like about AdRoll? The dashboard is easy to understand and use. Creating audiences is quick and simple. The reports clearly show how the ads are performing, which helps ##### 4. Easy Setup Users appreciate the **easy setup** of AdRoll, enabling quick launch and payment method integration. [ See 56 mentions ](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1693145&qs=pros-and-cons#reviews) See Related User Reviews ![Gerardo E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gerardo E.") GE Gerardo E. Small-Business (50 or fewer emp.) 5.0/5 "Retargeting Platform AdRoll" What do you like about AdRoll? The ease of setting up retargeting campaigns and the clear reporting across multiple channels. ![Mohammad T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mohammad T.") MT Mohammad T. Small-Business (50 or fewer emp.) 4.0/5 "Easy Retargeting with Strong Return on Ad Spend" What do you like about AdRoll? The dashboard is easy to understand and use. Creating audiences is quick and simple. The reports clearly show how the ads are performing, which helps ##### 5. Customer Support Users highlight the **responsive customer support** of AdRoll, providing timely assistance and enhancing platform usability. [ See 55 mentions ](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1690976&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.0/5 "Effective Web Retargeting with Room for Data Integration Improvement" What do you like about AdRoll? I like that AdRoll offers a bunch of inventory to choose from, which allows me to showcase a wide variety of creative options. I also appreciate the a ![Sara C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sara C.") SC Sara C. Small-Business (50 or fewer emp.) 5.0/5 "Easy to Use, Effective Marketing Tool" What do you like about AdRoll? I find AdRoll to be a great marketing tool for our clients with lots of products. I like how easy it is to use and track metrics. The initial setup wa ### 5 Cons or Disadvantages of AdRoll ##### 1. Limited Features Users find the **limited features** of AdRoll restrict their control and precision in targeted advertising campaigns. [ See 25 mentions ](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1693531&qs=pros-and-cons#reviews) See Related User Reviews ![Gerardo E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gerardo E.") GE Gerardo E. Small-Business (50 or fewer emp.) 5.0/5 "Retargeting Platform AdRoll" What do you dislike about AdRoll? Reporting can feel limited compared to native platforms, and deeper optimization controls are sometimes lacking. ![Mohammad T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mohammad T.") MT Mohammad T. Small-Business (50 or fewer emp.) 4.0/5 "Easy Retargeting with Strong Return on Ad Spend" What do you dislike about AdRoll? One drawback is that detailed audience segmentation can feel limited in some cases. Also, there is no easy way to delete old or test campaigns. Bei ##### 2. Campaign Management Users find the **campaign setup confusing** and wish for improved management tools and targeting accuracy in AdRoll. [ See 22 mentions ](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1690887&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 3.5/5 "Efficient all in one system" What do you dislike about AdRoll? Setting up the campaigns can be confusing sometimes. ![Mohammad T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mohammad T.") MT Mohammad T. Small-Business (50 or fewer emp.) 4.0/5 "Easy Retargeting with Strong Return on Ad Spend" What do you dislike about AdRoll? One drawback is that detailed audience segmentation can feel limited in some cases. Also, there is no easy way to delete old or test campaigns. Bei ##### 3. Reporting Limitations Users find **reporting limitations** in AdRoll frustrating, lacking flexibility and customization for their needs. [ See 22 mentions ](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1691743&qs=pros-and-cons#reviews) See Related User Reviews ![Gerardo E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gerardo E.") GE Gerardo E. Small-Business (50 or fewer emp.) 5.0/5 "Retargeting Platform AdRoll" What do you dislike about AdRoll? Reporting can feel limited compared to native platforms, and deeper optimization controls are sometimes lacking. GR Gaetano R. Mid-Market (51-1000 emp.) 5.0/5 "Unified Retargeting Made Easy with AdRoll" What do you dislike about AdRoll? While AdRoll is a great tool for retargeting and cross-channel advertising, I’ve found that its reporting and analytics could be more customizable. Fo ##### 4. Expensive Users find AdRoll's pricing to be **expensive** , particularly challenging for smaller businesses with limited budgets. [ See 19 mentions ](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1693088&qs=pros-and-cons#reviews) See Related User Reviews ![Aditya N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aditya N.") AN Aditya N. Small-Business (50 or fewer emp.) 4.0/5 "Strong retargeting and multi-hotel offers that delivered for Tourism Whistler" What do you dislike about AdRoll? The user interface seems really challenging to use. I had spoken to our account manager and had given feedback on how we use a feed which is similar t ![Mona F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mona F.") MF Mona F. Small-Business (50 or fewer emp.) 4.0/5 "User-Friendly Interface, Robust Targeting, and Insightful Analytics" What do you dislike about AdRoll? AdRoll is helpful for its user-friendly platform and ability to manage digital advertising campaigns across multiple channels from one place. However, ##### 5. Difficult Reporting Users find the **difficult reporting** on conversions and brand awareness metrics frustrating and in need of improvement. [ See 18 mentions ](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=2029677&qs=pros-and-cons#reviews) See Related User Reviews ![Gerardo E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gerardo E.") GE Gerardo E. Small-Business (50 or fewer emp.) 5.0/5 "Retargeting Platform AdRoll" What do you dislike about AdRoll? Reporting can feel limited compared to native platforms, and deeper optimization controls are sometimes lacking. GR Gaetano R. Mid-Market (51-1000 emp.) 5.0/5 "Unified Retargeting Made Easy with AdRoll" What do you dislike about AdRoll? While AdRoll is a great tool for retargeting and cross-channel advertising, I’ve found that its reporting and analytics could be more customizable. Fo ![Verified User in Apparel & Fashion](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Apparel & Fashion") AA Verified User in Apparel & Fashion Small-Business (50 or fewer emp.) 4/22/2026 "Easy-to-Use Retargeting with Clear Reporting and Exceptional Account Support" 4/5 What do you like best about AdRoll? We’ve had a really positive experience with AdRoll. The platform is easy to use, simple to manage, and has made running retargeting campaigns much more straightforward for us. The reporting is clear, and it’s been a great way to stay visible to customers after they’ve visited our website. What has really stood out, though, is the level of account management. Our account manager, Anna, has been incredibly helpful, responsive, and proactive throughout, always on hand with support and advice when needed. Overall, it’s been a great platform to work with, made even better by the strong support behind it. Review collected by and hosted on G2.com. What do you dislike about AdRoll? We run Magento and Adroll is mostly geared for Shopify, so we've had to do some custom coding i.e. added pixels to make it work. Review collected by and hosted on G2.com. What problems is AdRoll solving and how is that benefiting you? The retargeting performance is better than other platforms we have used in the past. The pricing is better too. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller AY Ankit Kumar Y. Software Engineer Enterprise (\> 1000 emp.) 5/3/2026 "Review For AdRoll" 4.5/5 What do you like best about AdRoll? What I like best about AdRoll is its easy-to-use interface and strong retargeting capabilities. It helps manage campaigns across multiple channels in one place, with clear analytics and useful automation features that save time and improve performance. Review collected by and hosted on G2.com. What do you dislike about AdRoll? One downside of AdRoll is that pricing can be a bit high for smaller businesses, and the reporting/customization options can feel limited compared to more advanced tools. It can also take some time to fully optimize campaigns for the best results. Review collected by and hosted on G2.com. What problems is AdRoll solving and how is that benefiting you? AdRoll solves fragmented marketing by combining ads, email, and retargeting in one place, helping me save time and improve conversions. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Fuad Al A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Fuad Al A.") FA Fuad Al A. Content Editor Mid-Market (51-1000 emp.) 4/30/2026 "Beginner-Friendly Retargeting Ad Platform" 4.5/5 What do you like best about AdRoll? As a beginner, I found it easy to use. It didn't confuse me with complex UI and too many options. I could configure the necessary settings myself after watching a few videos on YouTube. Review collected by and hosted on G2.com. What do you dislike about AdRoll? Once you start getting pro with AdRoll, you may experience, as it doesn't have lots of options, you can't optimize your retargeting campaign with it as Meta and other platforms. Review collected by and hosted on G2.com. What problems is AdRoll solving and how is that benefiting you? I can retarget those people who visited my site but left without doing anything. AdRoll gives me a way to track and convert them through catchy and informative banners. Review collected by and hosted on G2.com. Show More 5/9/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Frederico A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Frederico A.") FA Frederico A. Advertising Specialist Small-Business (50 or fewer emp.) 4/22/2026 "Effortless Ad Management with AdRoll" 4.5/5 What do you like best about AdRoll? I love how AdRoll offers the ability to just have a platform that takes care of all my web ads. It's easy to upload images and videos, and setting up an audience is straightforward. I appreciate the ease of use and how straightforward the setup is, especially with the pixel incorporation being pretty easy with all major ecommerce platforms. It's saved me time, which equates to saved money. AdRoll makes a tedious, sometimes technical task super easy to do. The initial setup was super easy as well. Review collected by and hosted on G2.com. What do you dislike about AdRoll? Can easily become expensive if you are not careful with set budgets. Review collected by and hosted on G2.com. What problems is AdRoll solving and how is that benefiting you? AdRoll saves time and simplifies tasks by managing web ads, making it easy to upload images and videos, and set up audiences. It streamlines setup and pixel incorporation with e-commerce platforms, turning tedious tasks into something straightforward and efficient. Review collected by and hosted on G2.com. Show More Response from Julia Engberts of AdRoll [Editedit](https://www.g2.com/survey_responses/adroll-review-12668141/official_response/edit) Hi Frederico, We absolutely love hearing that AdRoll makes a tedious, technical task super easy for you, and that our e-commerce pixel incorporation saves you both time and money. We also appreciate your candid note about budgets. Because programmatic ads serve continuously to find your audience, spend can definitely move quickly! To help keep everything perfectly aligned with your goals, we recommend utilizing our built-in campaign budget caps and pacing alerts. If you ever want to review your budget guardrails to ensure you're getting the most efficient spend possible, our support team is always happy to take a look with you. Thank you for choosing AdRoll for your campaign goals! Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Consumer Goods](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consumer Goods") UC Verified User in Consumer Goods Mid-Market (51-1000 emp.) 4/21/2026 "AdRoll’s Turnkey Campaign Management Frees Us to Focus on Strategy" 5/5 What do you like best about AdRoll? What I like best about AdRoll is the ability to leverage them as a true turnkey solution. Their team handles campaign setup and much of the ongoing management, which significantly reduces the operational burden on our side. Instead of spending time building campaigns from scratch or troubleshooting setup issues, we can stay focused on strategy, performance analysis, and higher-impact optimizations. Review collected by and hosted on G2.com. What do you dislike about AdRoll? The only downside, and it’s relatively minor, is that with a turnkey model you don’t always have access to the same level of granular controls that you might find in a fully self-service DSP. There are occasional parameters or niche optimizations that aren’t available, but in practice these are few and far between and don’t materially limit performance. Review collected by and hosted on G2.com. What problems is AdRoll solving and how is that benefiting you? AdRoll solves the challenge of executing and scaling rapid testing without creating a heavy operational burden on internal teams. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Education Management](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Education Management") EE Verified User in Education Management Mid-Market (51-1000 emp.) 4/28/2026 "Easy to Use with Strong Targeting for Brand Awareness" 4/5 What do you like best about AdRoll? Easy to use, good targeting options as a new brand awareness channel. Review collected by and hosted on G2.com. What do you dislike about AdRoll? Reporting isn’t always as robust or flexible as more advanced platforms. It works best as part of a broader paid media mix rather than a standalone growth engine. One limitation worth noting is AdRoll’s inventory. While it provides access to a broad network of display placements, the quality and scale don’t always match what you get directly through platforms like Google or Meta. This can lead to less control over where ads appear and, in some cases, weaker performance at scale. It’s most effective for retargeting use cases, but if you’re looking for premium placements, advanced optimization, or large-scale prospecting, the inventory can feel somewhat constrained. Review collected by and hosted on G2.com. What problems is AdRoll solving and how is that benefiting you? Helping us explore a new channel for brand awareness and lead gen. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Mohan G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mohan G.") MG Mohan G. Small-Business (50 or fewer emp.) 4/21/2026 "Exceptional Ad Visibility with User-Friendly Interface" 5/5 What do you like best about AdRoll? I like AdRoll for its HTML ads and easy-to-use interface. We receive support from the AdRoll team in developing HTML assets, which is a big help. The user interface is very friendly, allowing anyone from our team to set up campaigns effortlessly. The initial setup of AdRoll was very easy, and it offers low CPM and frequent ads, which were key reasons for our switch from using a couple of DSPs. Review collected by and hosted on G2.com. What do you dislike about AdRoll? Currently AdRoll is not supporting multi-currency social media ads integration, which is a bit frustrating. Our AdRoll account is in USD, and our Meta ads account is in INR, so we're not able to link our accounts. Review collected by and hosted on G2.com. What problems is AdRoll solving and how is that benefiting you? AdRoll helps us improve ads visibility and the UI is friendly, so anyone can set up campaigns. We also get support for developing HTML assets. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") UF Verified User in Financial Services Mid-Market (51-1000 emp.) 4/29/2026 Business partner of the seller or seller's competitor, not included in G2 scores. "All-in-One Multichannel Campaigns, but Delivery and Performance Can Lag" 4/5 What do you like best about AdRoll? All-in-one multichannel approach: Rather than juggling separate tools for display, social, native, video, or even CTV ads, AdRoll lets you run full-funnel campaigns in one place. Besides that, they are great at branding campaign with lifetime attributions, you will able to see future conversions. Review collected by and hosted on G2.com. What do you dislike about AdRoll? not so much on acquisition campaign and artificially inflate their perceived performance through generous default attribution windows Review collected by and hosted on G2.com. What problems is AdRoll solving and how is that benefiting you? Fragmented multichannel advertising & Time-consuming manual work for smaller teams Simpler operations and faster execution & Scalable growth without overcomplicating Review collected by and hosted on G2.com. Show More 7/16/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") AC Verified User in Computer Software Mid-Market (51-1000 emp.) 7/16/2026 "Simple Interface & Handy Tools" 3.5/5 What do you like best about AdRoll? Very simple to use interface with some great quality-of-life features like bulk changing campaign destinations, titles, descriptions and so on. Review collected by and hosted on G2.com. What do you dislike about AdRoll? Not necessarily their fault, but it is becoming increasingly difficult to build audiences due to the prevalence of privacy measures in browsers, cookie blockers, and so on. We know we are missing nearly 50% of the audience proportion we used to get a few years back. Review collected by and hosted on G2.com. What problems is AdRoll solving and how is that benefiting you? Keeping our business in the awareness set for a month or two post-website visit. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Chiranjeevi S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Chiranjeevi S.") CS Chiranjeevi S. Mid-Market (51-1000 emp.) 4/29/2026 "Effortless Setup, but Limited Reach" 3/5 What do you like best about AdRoll? I like that AdRoll deletes the least performing assets on its own, which is super convenient compared to other ad platforms where I have to manually review and switch off assets that aren't delivering. Also, the initial setup of AdRoll was quite easy compared to other tools in the market. Review collected by and hosted on G2.com. What do you dislike about AdRoll? I find its reach limited for spreading brand awareness compared to Google Display Ads. It would be better if AdRoll increased the number of partner sites and allowed users to target specific types of websites for more relevant ad placement. Review collected by and hosted on G2.com. What problems is AdRoll solving and how is that benefiting you? I use AdRoll for spreading brand awareness. It automatically deletes the least performing assets, unlike other platforms where I manually review and switch off assets that aren't delivering. Review collected by and hosted on G2.com. 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