--- title: AdRoll Reviews meta\_title: 'AdRoll Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 787 reviews by the users' company size, role or industry to find out how AdRoll works for a business like yours. aggregate\_rating: rating\_value: 4.1 review\_count: 787 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- ### AdRoll Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users find **AdRoll's ease of use** exceptional, making it accessible for beginners in digital marketing. [(108 mentions)](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1692376&qs=pros-and-cons#reviews) Users value the **ease of multi-channel retargeting** with AdRoll, appreciating its user-friendly setup and clear reporting. [(67 mentions)](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1693768&qs=pros-and-cons#reviews) Users value the **user-friendly campaign management** of AdRoll, appreciating its accessibility and effectiveness across multiple channels. [(67 mentions)](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1690911&qs=pros-and-cons#reviews) Users appreciate the **easy setup** of AdRoll, enabling quick launch and payment method integration. [(56 mentions)](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1693145&qs=pros-and-cons#reviews) Users highlight the **responsive customer support** of AdRoll, providing timely assistance and enhancing platform usability. [(55 mentions)](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1690976&qs=pros-and-cons#reviews) Users find the **limited features** of AdRoll restrict their control and precision in targeted advertising campaigns. [(25 mentions)](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1693531&qs=pros-and-cons#reviews) Users find the **campaign setup confusing** and wish for improved management tools and targeting accuracy in AdRoll. [(22 mentions)](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1690887&qs=pros-and-cons#reviews) Users find **reporting limitations** in AdRoll frustrating, lacking flexibility and customization for their needs. [(22 mentions)](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1691743&qs=pros-and-cons#reviews) Users find AdRoll's pricing to be **expensive** , particularly challenging for smaller businesses with limited budgets. [(19 mentions)](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1693088&qs=pros-and-cons#reviews) Users find the **difficult reporting** on conversions and brand awareness metrics frustrating and in need of improvement. [(18 mentions)](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=2029677&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of AdRoll ##### 1. Ease of Use Users find **AdRoll's ease of use** exceptional, making it accessible for beginners in digital marketing. [ See 108 mentions ](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1692376&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 3.5/5 "Efficient all in one system" What do you like about AdRoll? It makes creating advertisements on social media very easy and efficient. They created a full ad set for me using my businesses information. I can upl ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.0/5 "Effective Web Retargeting with Room for Data Integration Improvement" What do you like about AdRoll? I like that AdRoll offers a bunch of inventory to choose from, which allows me to showcase a wide variety of creative options. I also appreciate the a ##### 2. Ad Management Users value the **ease of multi-channel retargeting** with AdRoll, appreciating its user-friendly setup and clear reporting. [ See 67 mentions ](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1693768&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 3.5/5 "Efficient all in one system" What do you like about AdRoll? It makes creating advertisements on social media very easy and efficient. They created a full ad set for me using my businesses information. I can upl ![Gerardo E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gerardo E.") GE Gerardo E. Small-Business (50 or fewer emp.) 5.0/5 "Retargeting Platform AdRoll" What do you like about AdRoll? The ease of setting up retargeting campaigns and the clear reporting across multiple channels. ##### 3. Campaign Management Users value the **user-friendly campaign management** of AdRoll, appreciating its accessibility and effectiveness across multiple channels. [ See 67 mentions ](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1690911&qs=pros-and-cons#reviews) See Related User Reviews ![Gerardo E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gerardo E.") GE Gerardo E. Small-Business (50 or fewer emp.) 5.0/5 "Retargeting Platform AdRoll" What do you like about AdRoll? The ease of setting up retargeting campaigns and the clear reporting across multiple channels. ![Mohammad T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mohammad T.") MT Mohammad T. Small-Business (50 or fewer emp.) 4.0/5 "Easy Retargeting with Strong Return on Ad Spend" What do you like about AdRoll? The dashboard is easy to understand and use. Creating audiences is quick and simple. The reports clearly show how the ads are performing, which helps ##### 4. Easy Setup Users appreciate the **easy setup** of AdRoll, enabling quick launch and payment method integration. [ See 56 mentions ](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1693145&qs=pros-and-cons#reviews) See Related User Reviews ![Gerardo E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gerardo E.") GE Gerardo E. Small-Business (50 or fewer emp.) 5.0/5 "Retargeting Platform AdRoll" What do you like about AdRoll? The ease of setting up retargeting campaigns and the clear reporting across multiple channels. ![Mohammad T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mohammad T.") MT Mohammad T. Small-Business (50 or fewer emp.) 4.0/5 "Easy Retargeting with Strong Return on Ad Spend" What do you like about AdRoll? The dashboard is easy to understand and use. Creating audiences is quick and simple. The reports clearly show how the ads are performing, which helps ##### 5. Customer Support Users highlight the **responsive customer support** of AdRoll, providing timely assistance and enhancing platform usability. [ See 55 mentions ](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1690976&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.0/5 "Effective Web Retargeting with Room for Data Integration Improvement" What do you like about AdRoll? I like that AdRoll offers a bunch of inventory to choose from, which allows me to showcase a wide variety of creative options. I also appreciate the a ![Sara C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sara C.") SC Sara C. Small-Business (50 or fewer emp.) 5.0/5 "Easy to Use, Effective Marketing Tool" What do you like about AdRoll? I find AdRoll to be a great marketing tool for our clients with lots of products. I like how easy it is to use and track metrics. The initial setup wa ### 5 Cons or Disadvantages of AdRoll ##### 1. Limited Features Users find the **limited features** of AdRoll restrict their control and precision in targeted advertising campaigns. [ See 25 mentions ](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1693531&qs=pros-and-cons#reviews) See Related User Reviews ![Gerardo E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gerardo E.") GE Gerardo E. Small-Business (50 or fewer emp.) 5.0/5 "Retargeting Platform AdRoll" What do you dislike about AdRoll? Reporting can feel limited compared to native platforms, and deeper optimization controls are sometimes lacking. ![Mohammad T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mohammad T.") MT Mohammad T. Small-Business (50 or fewer emp.) 4.0/5 "Easy Retargeting with Strong Return on Ad Spend" What do you dislike about AdRoll? One drawback is that detailed audience segmentation can feel limited in some cases. Also, there is no easy way to delete old or test campaigns. Bei ##### 2. Campaign Management Users find the **campaign setup confusing** and wish for improved management tools and targeting accuracy in AdRoll. [ See 22 mentions ](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1690887&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 3.5/5 "Efficient all in one system" What do you dislike about AdRoll? Setting up the campaigns can be confusing sometimes. ![Mohammad T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mohammad T.") MT Mohammad T. Small-Business (50 or fewer emp.) 4.0/5 "Easy Retargeting with Strong Return on Ad Spend" What do you dislike about AdRoll? One drawback is that detailed audience segmentation can feel limited in some cases. Also, there is no easy way to delete old or test campaigns. Bei ##### 3. Reporting Limitations Users find **reporting limitations** in AdRoll frustrating, lacking flexibility and customization for their needs. [ See 22 mentions ](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1691743&qs=pros-and-cons#reviews) See Related User Reviews ![Gerardo E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gerardo E.") GE Gerardo E. Small-Business (50 or fewer emp.) 5.0/5 "Retargeting Platform AdRoll" What do you dislike about AdRoll? Reporting can feel limited compared to native platforms, and deeper optimization controls are sometimes lacking. GR Gaetano R. Mid-Market (51-1000 emp.) 5.0/5 "Unified Retargeting Made Easy with AdRoll" What do you dislike about AdRoll? While AdRoll is a great tool for retargeting and cross-channel advertising, I’ve found that its reporting and analytics could be more customizable. Fo ##### 4. Expensive Users find AdRoll's pricing to be **expensive** , particularly challenging for smaller businesses with limited budgets. [ See 19 mentions ](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1693088&qs=pros-and-cons#reviews) See Related User Reviews ![Aditya N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aditya N.") AN Aditya N. Small-Business (50 or fewer emp.) 4.0/5 "Strong retargeting and multi-hotel offers that delivered for Tourism Whistler" What do you dislike about AdRoll? The user interface seems really challenging to use. I had spoken to our account manager and had given feedback on how we use a feed which is similar t ![Mona F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mona F.") MF Mona F. Small-Business (50 or fewer emp.) 4.0/5 "User-Friendly Interface, Robust Targeting, and Insightful Analytics" What do you dislike about AdRoll? AdRoll is helpful for its user-friendly platform and ability to manage digital advertising campaigns across multiple channels from one place. However, ##### 5. Difficult Reporting Users find the **difficult reporting** on conversions and brand awareness metrics frustrating and in need of improvement. [ See 18 mentions ](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=2029677&qs=pros-and-cons#reviews) See Related User Reviews ![Gerardo E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gerardo E.") GE Gerardo E. Small-Business (50 or fewer emp.) 5.0/5 "Retargeting Platform AdRoll" What do you dislike about AdRoll? Reporting can feel limited compared to native platforms, and deeper optimization controls are sometimes lacking. GR Gaetano R. Mid-Market (51-1000 emp.) 5.0/5 "Unified Retargeting Made Easy with AdRoll" What do you dislike about AdRoll? While AdRoll is a great tool for retargeting and cross-channel advertising, I’ve found that its reporting and analytics could be more customizable. Fo ![Katelynn M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Katelynn M.") KM Katelynn M. Associate Director, Sales Operations Mid-Market (51-1000 emp.) 4/16/2026 "User-Friendly, Visually Dynamic Platform with Big ROI" 5/5 What do you like best about AdRoll? User-friendly, very visually appealing/dynamic platform, easily links to onsite pixel for retargeting web users, super low cost for a big ROI. very easy to use with guides in platform. Review collected by and hosted on G2.com. What do you dislike about AdRoll? I wish there was better reporting capabilities. Audiences confuse me during set up and also when we hit the limit but I don't know how to delete others or replace anything. Review collected by and hosted on G2.com. What problems is AdRoll solving and how is that benefiting you? Easily retargets web users or target lists for expanded audience reach. Also, does better targeting via email for users that may not have NPIs. Review collected by and hosted on G2.com. Show More 7/16/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Mohammad T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mohammad T.") MT Mohammad T. Head of Marketing Small-Business (50 or fewer emp.) 2/15/2026 "Easy Retargeting with Strong Return on Ad Spend" 4/5 What do you like best about AdRoll? The dashboard is easy to understand and use. Creating audiences is quick and simple. The reports clearly show how the ads are performing, which helps us make better decisions and improve our campaigns. Review collected by and hosted on G2.com. What do you dislike about AdRoll? One drawback is that detailed audience segmentation can feel limited in some cases. Also, there is no easy way to delete old or test campaigns. Being able to remove unused campaigns would help keep the dashboard cleaner and more organized. Review collected by and hosted on G2.com. What problems is AdRoll solving and how is that benefiting you? Before using AdRoll, we had trouble converting visitors who did not buy on their first visit. Many potential customers left the site and did not return. With AdRoll, we started retargeting those visitors across display and other channels. This helped us bring them back and increase conversions. Our ROAS is now around 370%, which shows a strong return on our ad spend. AdRoll helped us recover lost traffic, improve our retargeting strategy, and get better results from our marketing budget. Review collected by and hosted on G2.com. Show More Response from Julia Engberts of AdRoll [Editedit](https://www.g2.com/survey_responses/adroll-review-12361848/official_response/edit) Hi Mohammad, Thank you for sharing such a detailed review! A 370% ROAS is absolutely incredible, and we are thrilled to hear that AdRoll is helping your team successfully recover lost traffic and boost conversions. We also really appreciate you calling out areas where we can improve. Having a clean dashboard is essential for efficiency, so your feedback about deleting old/test campaigns and expanding audience segmentation is incredibly valuable. I am passing both of these points directly to our product and development teams as they plan future updates. Thank you for being a valued partner and for helping us make AdRoll better for small businesses! Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Preston B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Preston B.") PB Preston B. Small-Business (50 or fewer emp.) 4/28/2026 "Easy Retargeting and client management" 3.5/5 What do you like best about AdRoll? I appreciate how easy it is to manage retargeting campaigns for multiple clients at once using AdRoll. The ability to install the pixel, upload banner ads, and manage billing is much easier than using Google Ads. I like the platform's feature to have multiple sub-accounts, which suits my agency's needs well. Additionally, the fact that the platform is free for me since the client pays the advertising cost is a significant benefit. I primarily use the ads campaigns for retargeting using banner ads and I find the pixel installation feature very useful for retargeting individuals who have visited my clients' websites. Review collected by and hosted on G2.com. What do you dislike about AdRoll? I still have to create my own banner ads. It would be nice if they had a way to easily create banner ads in all the right sizes, rather than me having to create them and then upload them. Review collected by and hosted on G2.com. What problems is AdRoll solving and how is that benefiting you? AdRoll makes it easy to manage retargeting campaigns for multiple clients, with simple pixel installation, banner ad uploads, and billing management, all easier than Google Ads. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Nathan C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nathan C.") NC Nathan C. Digital Marketing Manager Small-Business (50 or fewer emp.) 4/28/2026 "Powerful Dashboard but Challenging Ad Setup" 3/5 What do you like best about AdRoll? I like that AdRoll doesn't seem to run into as many issues as we face running ads on Google, where there are frequent bugs and irrelevant policy violations. It also allows us to run retargeting ads for companies who can't use Google for this purpose. The dashboard is very strong and user-friendly, presenting data in a way that gets straight to the point with the most important information. The general account setup is relatively straightforward. Review collected by and hosted on G2.com. What do you dislike about AdRoll? The campaign and ad setup process on AdRoll is not user-friendly compared to the performance analytics dashboard. It's really difficult to get new ads created, and this section could really benefit from being streamlined and simplified. Even though I'm an experienced advertiser and can find what I need, I can imagine how challenging and frustrating it might be for business owners or people without digital ad experience to navigate the ad creation process. Also, while the general account setup is straightforward, the actual campaign and ad setup remains a hurdle. Review collected by and hosted on G2.com. What problems is AdRoll solving and how is that benefiting you? AdRoll solves the issues of frequent bugs and irrelevant policy violations on Google Ads. It enables us to run retargeting ads for companies restricted on Google. The user-friendly dashboard presents crucial data clearly. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Renewables & Environment](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Renewables & Environment") AR Verified User in Renewables & Environment Small-Business (50 or fewer emp.) 4/21/2026 Business partner of the seller or seller's competitor, not included in G2 scores. "Strong Performance, Excellent Account Management" 5/5 What do you like best about AdRoll? I appreciate the account manager, Divyanshi, at AdRoll. She's very good, delivering performance every month and managing the budget effectively. She handles the setup for display and CTV campaigns, which results in good performance. Everything is done on behalf of us, making it easy. The setup was done for me by the AdRoll team, which was easy. Review collected by and hosted on G2.com. What do you dislike about AdRoll? I'm concerned about the charges AdRoll imposes versus the actual spending. I'm not sure if what they are charging aligns with what they're spending. Review collected by and hosted on G2.com. What problems is AdRoll solving and how is that benefiting you? I use AdRoll for setting up display and CTV campaigns. Their account manager, Divanci, handles everything, delivering good results and performance each month. They make the setup easy by doing it all for me. Review collected by and hosted on G2.com. Show More 7/7/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 4/23/2026 "AdRoll Makes Retargeting Possible for Regulated Industries—and Boosts Conversions" 5/5 What do you like best about AdRoll? We advertise for some clients who are unable to utilize traditional retargeting because of the nature of their business (healthcare, housing, etc.). AdRoll gives us the ability to retarget relevant audiences for these clients to keep the brand front of mind for users who have already expressed interest. This leads to higher conversion rates and increased brand awareness. Review collected by and hosted on G2.com. What do you dislike about AdRoll? The overall reporting features are somewhat limited, so when relaying performance metrics to clients we have to manually gather information and create additional charts and graphs. We've also gotten feedback from clients that the cost is a bit higher than expected, but when we are trying to circumvent certain ad platform limitations, I guess that is to be expected. Review collected by and hosted on G2.com. What problems is AdRoll solving and how is that benefiting you? AdRoll gives us the ability to retarget users who have previously interacted with one of the ads we manage. For some of our clients, because of the nature of their industry (healthcare, housing, financial, etc.) this capability is sometimes limited in other advertising platforms. AdRoll lets us continue appearing in front of their audiences, albeit on a different platform, but in a still meaningful and effective way. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Petteri F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Petteri F.") PF Petteri F. Mid-Market (51-1000 emp.) 4/22/2026 "Simple and Effective Retargeting Tool with Some Limitations" 4/5 What do you like best about AdRoll? I use AdRoll for programmatic banner advertising, especially retargeting to visitors of our site. It's easy to use compared to other programmatic advertising options, requiring less technical knowledge and setup, yet it's quite robust for reaching potential customers. I like that it's quick to setup and change materials, doing what more comprehensive tools do but in a simpler way, needing less specialist knowledge. The simple retargeting setup is the most valuable thing for us, and it can be used by anyone who understands the basics of online advertising, even if they aren't specialists in banner advertising. Review collected by and hosted on G2.com. What do you dislike about AdRoll? Simplicity leads also to constraints, it takes some control away from the user and for example it is quite hard to find out where the ads were shown, you have to download a report instead of just seeing the information on the platform. Review collected by and hosted on G2.com. What problems is AdRoll solving and how is that benefiting you? AdRoll simplifies programmatic banner advertising and retargeting, making it easy to use without needing extensive technical knowledge. It offers a robust platform for reaching potential customers while being easier to set up and update than other tools. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Aditya N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aditya N.") AN Aditya N. Senior Media Buyer & Planner Small-Business (50 or fewer emp.) 2/3/2026 "Strong retargeting and multi-hotel offers that delivered for Tourism Whistler" 4/5 What do you like best about AdRoll? We leveraged AdRoll for one of our campaigns with Tourism Whistler, focused on retargeting lower-funnel users who were specifically showing interest in hotels. Flight 1 helped us prove the case that this should be an always-on activity, which supported securing Flight 2 in 2025, and have it in 2026 as well. The product offering is strong, especially the ability to showcase multiple hotel offers, which has worked well for Tourism Whistler. Review collected by and hosted on G2.com. What do you dislike about AdRoll? The user interface seems really challenging to use. I had spoken to our account manager and had given feedback on how we use a feed which is similar to Google Data Studio. Took them through the platform and told me that it would come in the near future but it's TBD. Reporting seems difficult as there is no flexibility on creating a custom report. The monthly minimu m was also not helpful for us as it's 5K USD which translates to 6.8K just to have an account manager on board. Review collected by and hosted on G2.com. What problems is AdRoll solving and how is that benefiting you? AdRoll has definitely helped the client garner more booking and conversion with the way it leverages it inventory through AI. We have seen consistent performance over the last 4 weeks and in general during the campaign, despite spending less on a monthly basis. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Kavya M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kavya M.") KM Kavya M. Small-Business (50 or fewer emp.) 4/16/2026 "Streamlined Campaign Management, But Needs Better Reporting" 3.5/5 What do you like best about AdRoll? I like how AdRoll makes retargeting and multichannel campaign management easy. It streamlines our workflow by centralizing what would otherwise be a fragmented process. Instead of managing separate campaigns across multiple platforms, we can build, launch, and monitor retargeting efforts across display, social media, and email from a single interface. Review collected by and hosted on G2.com. What do you dislike about AdRoll? While AdRoll is very effective overall, there are a few areas that could be improved. One challenge is that reporting, while useful, can sometimes feel a bit limited when you need deeper or more customizable insights. One key improvement would be more advanced customization. More detailed conversion path data showing each touchpoint a user interacted with before converting and creative level performance insights tied to audience segments would be beneficial. Review collected by and hosted on G2.com. What problems is AdRoll solving and how is that benefiting you? AdRoll helps us with retargeting and cross-channel advertising. It centralizes campaign management, streamlining what would otherwise be fragmented processes. I like how it simplifies retargeting and multichannel campaigns, allowing us to build, launch, and monitor efforts from a single interface. Review collected by and hosted on G2.com. Show More Response from Julia Engberts of AdRoll [Editedit](https://www.g2.com/survey_responses/adroll-review-12642819/official_response/edit) Hi Kavya, It’s fantastic to know that our platform is saving your team time by bringing your multichannel retargeting efforts into one centralized workflow. We hear you loud and clear on the need for more robust reporting features. Granular data around conversion paths and segment-level creative performance are excellent callouts, and input like yours is exactly how we shape our product roadmap. We'll make sure our development team sees this feedback. Thanks again for partnering with AdRoll to scale your marketing! Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Hospital & Health Care](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Hospital & Health Care") AH Verified User in Hospital & Health Care Small-Business (50 or fewer emp.) 4/16/2026 "Agency-Friendly Retargeting with a Clean UI and Seamless Supermetrics Reporting" 4.5/5 What do you like best about AdRoll? AdRoll has become a go-to platform for managing display retargeting campaigns across multiple clients. The UI is clean and intuitive. Campaign setup and navigation are straightforward, which matters when you're managing multiple accounts and need to move efficiently. Billing is transparent and easy to reconcile, which is a small but meaningful operational win. On the integration side, the Supermetrics connector works seamlessly with our reporting infrastructure, making it easy to pull AdRoll data into our dashboards alongside other channel data without any manual exports. AdRoll's ad policy flexibility also stands out. Compared to platforms like Google, AdRoll is far less restrictive when it comes to ad approvals, which reduces friction and lets us get campaigns live faster — especially for clients in more nuanced industries like Healthcare. Overall, it's a reliable, agency-friendly platform that delivers solid retargeting performance without unnecessary complexity. Review collected by and hosted on G2.com. What do you dislike about AdRoll? The primary drawback of AdRoll is cost. On a CPM basis, AdRoll tends to run higher than competing platforms — including Google Display — which can make it a harder sell for clients with tighter budgets or those who are purely performance-focused on efficiency metrics. For agencies managing spend across multiple channels, the higher CPMs require that campaign performance and audience quality justify the premium, which isn't always a straightforward conversation with clients. Review collected by and hosted on G2.com. What problems is AdRoll solving and how is that benefiting you? We manage digital advertising for healthcare clients, and Google Display's ad policies create significant operational headaches. Google routinely flags and shuts down ads, including straightforward branded campaigns with no personal health data and no HIPAA concerns. This leads to under-delivery, lost impressions, and wasted budget, and the policy enforcement is often opaque and inconsistent. AdRoll solves this by providing a much more workable policy environment for healthcare advertisers. Branded retargeting campaigns that would be restricted or pulled on Google run without issue on AdRoll, keeping campaigns live and delivering consistently. The result is better campaign continuity, more predictable spend pacing, and a more reliable retargeting solution for an industry that is otherwise poorly served by the major platforms. For any agency managing healthcare accounts, AdRoll's approach to ad policy is a meaningful differentiator. Review collected by and hosted on G2.com. Show More Response from Julia Engberts of AdRoll [Editedit](https://www.g2.com/survey_responses/adroll-review-12642412/official_response/edit) Hi there, Thank you for taking the time to leave such a thorough and insightful 4.5-star review! We love hearing that our clean UI, straightforward billing, and seamless Supermetrics integration are providing meaningful operational wins for your agency. We especially appreciate your callout regarding our ad policy flexibility for the Healthcare sector. We have intentionally worked to create a more reliable, friction-free environment for nuanced industries. We also take your feedback about our CPMs seriously. We know that every dollar counts when managing client budgets. We aim to balance that premium by driving high-quality audiences, better campaign continuity, and saving your team hours of troubleshooting ad rejections. Thank you for choosing AdRoll as a trusted partner for your clients! 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