--- title: AdRoll Reviews meta_title: 'AdRoll Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 787 reviews by the users' company size, role or industry to find out how AdRoll works for a business like yours. aggregate_rating: rating_value: 4.1 review_count: 787 scale: '5' date_modified: '2026-08-02' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # AdRoll Reviews **Vendor:** NextRoll **Category:** [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising) **Average Rating:** 4.1/5.0 **Total Reviews:** 787 ## About AdRoll AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful artificial intelligence capabilities, flexible campaign management tools, and seamless integrations, all aimed at converting clicks into customers. By offering a full-funnel performance approach, AdRoll empowers mid-sized businesses to streamline their marketing efforts and achieve measurable results across various channels. Targeting a diverse audience, AdRoll serves industries such as ecommerce, technology, financial services, and education. The platform is particularly beneficial for marketers who seek to enhance their advertising strategies through multi-channel advertising and audience insights. With its robust analytics and reporting features, users can gain a deeper understanding of their target demographics, enabling them to tailor their campaigns for maximum impact. This data-driven approach allows businesses to make informed decisions that drive engagement and conversion rates. One of the standout features of AdRoll is its ability to provide cross-channel attribution, which helps marketers track the effectiveness of their campaigns across different platforms. This means that users can see how their advertising efforts on social media, search engines, and display networks contribute to overall performance. Additionally, for B2B teams, AdRoll offers Account-Based Marketing (ABM) capabilities, allowing for account-specific targeting and multi-touch campaigns that cater to the unique needs of individual buyers. This level of precision ensures that marketing efforts are not only broad-reaching but also highly relevant to potential customers. AdRoll's nearly two decades of data and award-winning support further enhance its value proposition. The platform is designed to help marketing teams operate more efficiently, enabling them to advertise smarter and move faster in a competitive landscape. By consolidating various marketing functions into one platform, AdRoll allows users to manage their advertising strategies with greater ease, ultimately leading to improved outcomes and business growth. The combination of advanced technology, user-friendly tools, and comprehensive support makes AdRoll a valuable resource for marketers looking to optimize their advertising efforts and drive success. ## AdRoll Pros & Cons **What users like:** - Users find **AdRoll's ease of use** exceptional, making it accessible for beginners in digital marketing. (108 reviews) - Users value the **ease of multi-channel retargeting** with AdRoll, appreciating its user-friendly setup and clear reporting. (67 reviews) - Users value the **user-friendly campaign management** of AdRoll, appreciating its accessibility and effectiveness across multiple channels. (67 reviews) - Users appreciate the **easy setup** of AdRoll, enabling quick launch and payment method integration. (56 reviews) - Users highlight the **responsive customer support** of AdRoll, providing timely assistance and enhancing platform usability. (55 reviews) - Setup Ease (50 reviews) - Targeting (50 reviews) - Audience Targeting (48 reviews) - Campaigns (46 reviews) - Performance Results (45 reviews) **What users dislike:** - Users find the **limited features** of AdRoll restrict their control and precision in targeted advertising campaigns. (25 reviews) - Users find the **campaign setup confusing** and wish for improved management tools and targeting accuracy in AdRoll. (22 reviews) - Users find **reporting limitations** in AdRoll frustrating, lacking flexibility and customization for their needs. (22 reviews) - Users find AdRoll's pricing to be **expensive** , particularly challenging for smaller businesses with limited budgets. (19 reviews) - Users find the **difficult reporting** on conversions and brand awareness metrics frustrating and in need of improvement. (18 reviews) - Users find **poor reporting** in AdRoll leaves them overwhelmed, seeking simpler, more accessible data summaries for their campaigns. (18 reviews) - Users are frustrated with **campaign management issues** due to slow support and poor navigation, impacting ad execution. (17 reviews) - Limited Reporting (17 reviews) - Ad Targeting Issues (16 reviews) - Limited Targeting (15 reviews) ## AdRoll Reviews ### 1. Good at the start **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Electrical/Electronic Manufacturing | Mid-Market (51-1000 emp.) **Reviewed Date:** September 14, 2019 **What do you like best about AdRoll?** It is really optimized, incresed our followers so far, and the support was really good even we got some isssue **What do you dislike about AdRoll?** When our followers incresed, they couldn't improve their services, we asked for some help and they couldn't find a way to resolve it. **Recommendations to others considering AdRoll:** Just try to get the best offer they could give **What problems is AdRoll solving and how is that benefiting you?** Really slow updates, support tried to help but they are surely not good in their role ### 2. Simple campaigns to do great in attracting clients **Rating:** 4.5/5.0 stars **Reviewed by:** Frank J. | Administrator, Mid-Market (51-1000 emp.) **Reviewed Date:** February 11, 2019 **What do you like best about AdRoll?** campaigning with unique content is fast, the advertising that is achieved through AdRoll on social networks, personalized emails makes the brand become a more recognized company and manages to increase sales in a great way that is noticeable because it provides more personalized experiences to the public **What do you dislike about AdRoll?** I have no problems with AdRoll seems a very good platform only at the beginning was a little uncomfortable to execute and know the proper functioning of AdRoll I tried to communicate with support and I felt that I answered a robot that answered the same and then I knew well where chat with them and it was great all **What problems is AdRoll solving and how is that benefiting you?** Sales increase more and more every time a campaign is launched, it attracts new customers who are attracted by our products and what better benefit they increase and increase sales. ### 3. Very easy and effective **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** February 20, 2020 **What do you like best about AdRoll?** The seamless integration, the automated ad generating tools, the reporting modules. **What do you dislike about AdRoll?** I cannot think of anything that I dislike **What problems is AdRoll solving and how is that benefiting you?** I am solving my cross marketing automation tasks. ### 4. Perfect optimization for your advertising campaigns **Rating:** 4.0/5.0 stars **Reviewed by:** Ryan C. | Advertising Director, Enterprise (> 1000 emp.) **Reviewed Date:** January 29, 2019 **What do you like best about AdRoll?** It is very easy to create advertising campaigns, select target, media and also have all the statistics gathered by a couple of clicks to modify or add elements to the campaign in an instant. **What do you dislike about AdRoll?** The monitoring in real time is sometimes takes a while to update and you have to wait a moment to see the statistics completely updated. **Recommendations to others considering AdRoll:** I think that if there is a company or individual user interested in being able to carry out campaigns that serve to reach their goal, AdRoll is a good software for it. **What problems is AdRoll solving and how is that benefiting you?** It has allowed us to create many advertising campaigns and be able to adapt them according to the graphs and statistics displayed. It also gives information of very important details such as the PPC and the conversion rate achieved, all with a very intuitive interface. ### 5. False Advertising **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** March 15, 2019 **What do you like best about AdRoll?** Simple UI that was easy to find and navigate **What do you dislike about AdRoll?** Limited verticals to operate with. Not really a viable option for an alternative display network and really just a service for managing re-marketing campaigns for you but with less control on how to optimize. **Recommendations to others considering AdRoll:** If you are considering AdRoll please note that you can get better results using specialist that operate in the Google Display Network and FB ads market. This does not provide a new option for display networks but simply utilizes ones you already have access to. **What problems is AdRoll solving and how is that benefiting you?** Attempting to find a display network that allows re-marketing for an alcohol seller. This product advertised themselves as a solution for optimizing and implementing a re-marketing campaign but no where on their site do they list the verticals they supported. Their support team was unresponsive with our initial inquiries and when we signed up initially for the service they didn't flag our account based on our vertical. It wasn't after a training call was scheduled did we learn they use the same networks as Google, FB, and Bing/Yahoo meaning they do the same thing as every other agency. Don't use if you are looking for expanding or located new networks. ### 6. Mostly garbage **Rating:** 1.5/5.0 stars **Reviewed by:** Remy T. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** January 02, 2019 **What do you like best about AdRoll?** -Reasonably straightforward setup -Quickly deploy campaigns -Free creative resources **What do you dislike about AdRoll?** I have 10 years of marketing experience, most of it digital, including a lot of advertising. I've used Adroll at a few different companies and performance has gotten worse over time, meaning people are not clicking and the ads are not converting. All this despite me getting better at online advertising. The offer, creative and targeting are good and I've tried over a dozen variations. I am starting to doubt the authenticity of the traffic bc the reporting is all over the map and is often contradictory depending on what report you're looking at. They're taking credit for a WooCommere sale here and there but I have no real way to verify anything. Bottom line: If you don't have a watertight way to track your AdRoll leads to sales, proceed with caution. **What problems is AdRoll solving and how is that benefiting you?** Basic ecom retargeting for protein bars. ### 7. Results are good, customer service not great **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 20, 2019 **What do you like best about AdRoll?** It has performed with a strong ROI for certain clients and has strong remarketing capabilities. **What do you dislike about AdRoll?** Prospecting leave leaves much to be desired in terms of CTR and requires a lot of paperwork in order to get started. Customer service is lackluster. Lower level employees need more training. **What problems is AdRoll solving and how is that benefiting you?** Adroll has performed very well as a remarketing partner for one of our top clients. We seen significant revenue at an efficient ROI. ### 8. If you need help this is not the company for you **Rating:** 0.0/5.0 stars **Reviewed by:** Ruta S. | CMO, Mid-Market (51-1000 emp.) **Reviewed Date:** February 04, 2019 **What do you like best about AdRoll?** That the AI bot doesn't respond to you no matter what you try and say to it. I try to send in a Support Ticket but it references me back to the Ticket I am currently being ignored on. **What do you dislike about AdRoll?** Waiting over a week for the multiple members of my AdRoll Team to not respond to me. Shout out to Skyler & Joshua for their complete lack of help. At best we get a response every four to six days. Not like they have a problem taking my money during that time. But on average 4-6 days! Actual mail would move faster. **Recommendations to others considering AdRoll:** Don't do it. So many other options with way better support. **What problems is AdRoll solving and how is that benefiting you?** None. That is why we made the mistake of trying to contact Support. ### 9. Decent automated targeting **Rating:** 2.5/5.0 stars **Reviewed by:** Kathryn W. | Business Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** November 02, 2019 **What do you like best about AdRoll?** I haven't used Adroll although I like the concept **What do you dislike about AdRoll?** Nothing except it's just another branding platform **What problems is AdRoll solving and how is that benefiting you?** I haven't had any problems nor have I experienced any benefits ### 10. Excellent software **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Events Services | Small-Business (50 or fewer emp.) **Reviewed Date:** November 13, 2019 **What do you like best about AdRoll?** Easy to use and the learning curve was relatively simple **What do you dislike about AdRoll?** Pixel implementation was a bit tricky as it was kind of limited but I feel that was more down to the way our website was set up **Recommendations to others considering AdRoll:** It is a bit of a time investment but definitely worth it. Support was top notch **What problems is AdRoll solving and how is that benefiting you?** the ability to re-target cart abandoners ### 11. I use adroll for everything **Rating:** 4.0/5.0 stars **Reviewed by:** Tonice J. | Digital Marketing Specialist, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** October 08, 2019 **What do you like best about AdRoll?** There ease at which i can post any ad to any platform **What do you dislike about AdRoll?** The functionality is sometimes slow and my work gets lost in reloads **What problems is AdRoll solving and how is that benefiting you?** Time management is the biggest problem and adroll helps a lot ### 12. Ad Roll Review **Rating:** 3.5/5.0 stars **Reviewed by:** Albert P. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** April 11, 2019 **What do you like best about AdRoll?** Ad roll is a great tool that my business has used for quite some time. The amount of visitors I've had has gone up significantly. **What do you dislike about AdRoll?** I'd like to see more options and more added features. Not necessarily a drawback but always room for improvement Something I'd like to see is some more social media integrations on attracting customers from all platforms **Recommendations to others considering AdRoll:** I would suggest this product to anyone looking for an organized way to manage their campaigns and attract new customers. **What problems is AdRoll solving and how is that benefiting you?** A handful. Attracting new customers as well as converting potential ones. This is very important for my business. A platform like this takes a lot of stress off my shoulders and improves the quality of my work. ### 13. A Powerful Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Mo B. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 18, 2019 **What do you like best about AdRoll?** If you have a small retargeting hunting expedition you would like to run - Adroll is the perfective tense tool for you. Easily upload creative, assign a budget , and choose an interview , upload your Adroll picture element to your site and your retargeting campaign is ready to go. Don't have an in house room decorator or creative? No worries - Adroll also does this free people of charge if you need it. Coverage is superintendent easy and transparent. **What do you dislike about AdRoll?** Upon first using the tool it was a little confusing as to what Adroll considered a transition opposed to what we consider a conversion. Ask your account rep to walk you through the process and it becomes way easier to understand. **What problems is AdRoll solving and how is that benefiting you?** I am remarketing to those people who visit specific page on my website and do not convert the signifier ### 14. Great Re-targeting Platform **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** April 16, 2019 **What do you like best about AdRoll?** AdRoll is super easy to use and very intuitive. We actually see conversions from our ads compared to using Google Ads. The platform itself is well organized and in-depth reporting on audience performance. **What do you dislike about AdRoll?** Facebook Ads standard and sizes and verbiage use constantly change without any notification. We constantly reach out to support about why ads are suddenly not live anymore. **Recommendations to others considering AdRoll:** We have ad issues with our account rep and changing very often and not contacting us at all. It would be nice to see the overlap of contacts/ people in each segment in order to see what each individual person is seeing- their digital journey. **What problems is AdRoll solving and how is that benefiting you?** Display re-targeting and social media advertising. ### 15. AdRoll , all in one platform **Rating:** 4.5/5.0 stars **Reviewed by:** Mark R D. | Marketing Staff, Enterprise (> 1000 emp.) **Reviewed Date:** February 21, 2019 **What do you like best about AdRoll?** Adroll helps me to diversify the mix of traffic I get from us campaigns while maintaining a good quality for my advertisers. Adroll offers vast reach, specifically in Tier 1 countries. The quality of the campaigns is pretty good, specifically for mobile in-app. **What do you dislike about AdRoll?** It would be nice to get some visibility on why does the platform optimize on which features. **Recommendations to others considering AdRoll:** Very good tool, it is like a set of platforms to make campaigns, web traffic, and social platforms, all in one **What problems is AdRoll solving and how is that benefiting you?** We can make campaigns well segmented and also can be displayed on platforms such as Facebook and Instagram. ### 16. AdRoll Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Wholesale | Mid-Market (51-1000 emp.) **Reviewed Date:** September 03, 2019 **What do you like best about AdRoll?** AdRoll is an easy to use platform to allow us to leverage static and dynamic display ads. **What do you dislike about AdRoll?** Pixel placement process in the platform was a bit confusing for dynamic ads. **Recommendations to others considering AdRoll:** Adroll is a good option for companies not sure of how much to spend in a new display project. The flexibility with the platform and the support make it a great option for retargeting and display advertising without the contract. **What problems is AdRoll solving and how is that benefiting you?** Display ads with ease and flexibility with budget. ### 17. Simple Remarketing Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 27, 2019 **What do you like best about AdRoll?** If you are looking to go beyond Google outlets for your remarketing efforts, Adroll provides easy-to-use tools to get your campaign going. **What do you dislike about AdRoll?** The version of the platform we were using was a tad tricky for a new marketer to identify the script for the website. If someone was learning on the platform, at the time, there could be some struggle. **What problems is AdRoll solving and how is that benefiting you?** Remarketing for small to mid-size businesses ### 18. it serves to grow the customer base **Rating:** 4.0/5.0 stars **Reviewed by:** David T. | Executive Director, Small-Business (50 or fewer emp.) **Reviewed Date:** February 09, 2019 **What do you like best about AdRoll?** has helped the growth of customers by creating campaigns that facilitate ads through social networks, it is a good service platform I use it always seems to me to be a leading marketing platform **What do you dislike about AdRoll?** I do not have much to say just I would like that you could make your tutorials easier to understand, to make it easier for new users to use as I was, so we do not have to seek assistance to get more information. **What problems is AdRoll solving and how is that benefiting you?** It is a profitable and economical alternative to carry out marketing campaigns with security that will be successful and will increasingly be recognized ### 19. Adroll for ecommerce **Rating:** 4.0/5.0 stars **Reviewed by:** Evan W. | Assistant Campaign Director, Mid-Market (51-1000 emp.) **Reviewed Date:** April 18, 2019 **What do you like best about AdRoll?** I like how Adroll helps you attract consumers, and target them to sell your product. It helps you identify who is good fit for your target consumers. **What do you dislike about AdRoll?** I did not like the customer service the of the company, the person i spoke to at adroll was rude and incompetent. I think they should use robots instead. **Recommendations to others considering AdRoll:** It is great for e -com businesses, it helps you find consumers to sell to easily and fast. **What problems is AdRoll solving and how is that benefiting you?** It solved out problem of targeting consumers, we now were able to find the exact audience we wanted to sell to, our sales increased dramatically and our profits also went up. ### 20. Robust suite of user-friendly features to help improve the bottom line. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 26, 2019 **What do you like best about AdRoll?** Bulk actions are easy and available for most needs. **What do you dislike about AdRoll?** The method we must use when blocking URLs **Recommendations to others considering AdRoll:** Begin using AdRoll right now! It is a very user-friendly software which helps marketers **What problems is AdRoll solving and how is that benefiting you?** Manage multiple campaigns at once. ### 21. Quick and Easy Remarketing Solution **Rating:** 3.5/5.0 stars **Reviewed by:** Brandon A. | Head of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** December 12, 2018 **What do you like best about AdRoll?** Early on the account team was great in assisting the setup of our campaigns. Even with out the team however, it is easy to set up a marketing initiative in a few clicks. Also great if you do not want to do your own Facebook advertising, and prefer to run in the platform. Finally I like that it makes up for the inventory not available in the Google Display Network. **What do you dislike about AdRoll?** I don't care for the Facebook integration tools, as I prefer to be more hands on, but that is more personal preference. **Recommendations to others considering AdRoll:** Great to jumpstart re-marketing efforts and recapture users who don't convert. Also has the ability to go after prospecting audiences as well. **What problems is AdRoll solving and how is that benefiting you?** Display Remarketing and Retargeting of prospects who did not convert. ### 22. A good retargeting tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 15, 2019 **What do you like best about AdRoll?** Adroll has a clean interface and its easy to use. The attribution feature and conversion path is interesting, **What do you dislike about AdRoll?** It takes time to get conversion data and tracking conversion is a bit complex. **Recommendations to others considering AdRoll:** Onboarding is lengthy. **What problems is AdRoll solving and how is that benefiting you?** Advertising. Easily target users. ### 23. Good if you are SMB and on a low budget **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** November 23, 2019 **What do you like best about AdRoll?** Good results and good return on investment **What do you dislike about AdRoll?** Support not as good as you would have hope, but you get what you pay for **What problems is AdRoll solving and how is that benefiting you?** retargeting and incremental revenue ### 24. Innovative tool for remarketing **Rating:** 5.0/5.0 stars **Reviewed by:** Leynes M. | Human Resources Director, Enterprise (> 1000 emp.) **Reviewed Date:** October 31, 2018 **What do you like best about AdRoll?** Advertising can be the best impetus for a company, the tools for AdRoll remarketing in its intelligent algorithm system that decides when to show each ad work very well for attracting new customers, and publications are made on sites with large visits **What do you dislike about AdRoll?** Maybe the cost is a little high which will make small businesses and businesses unable to use it, so this is often a big problem. AdRoll offers good publicity for which it must have a good cost. **What problems is AdRoll solving and how is that benefiting you?** The best part of this software is to perform an analysis to compare with other companies, advertising although it may not seem often is the best option to make known to any company and business, when it is implemented in a good way usually create good result and those have been notorious since we used AdRoll as our marketing system. ### 25. Interesting but better exists **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** October 26, 2019 **What do you like best about AdRoll?** Easy access display advertising platform. **What do you dislike about AdRoll?** Confusing interface, limited reporting capabilities, obscur look-a-like engine. **Recommendations to others considering AdRoll:** Basic display advertising platform. Question whether you are making the most you can of Google Ads first. **What problems is AdRoll solving and how is that benefiting you?** Getting more reach, more easily. ### 26. Easy do-it-yourself Digital Advertising **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 05, 2019 **What do you like best about AdRoll?** AdRoll is an easy way to approach digital marketing and re-targeting. The setup is very straight-forward and they walk you though the steps to get the data tracking for your website. I also appreciate that they have a design team that can assist with creating the ads to avoid having to pay a graphic designer for the work. Their designers have a good understanding of the types of ads that work, so it increases my confidence in the advertising. **What do you dislike about AdRoll?** I found the reporting to be a bit confusing at times, but I was able to get the information that I needed as far as who my ad was hitting and the conversion tracking. It took me a bit of time to get the conversion tracking setup to properly track the revenue, but I was able to figure it out. **Recommendations to others considering AdRoll:** Take the time to get to know the product and use their support features - the retargeted program is only valuable if you have it setup properly to track website visitors, and then also know if the advertising is converting to sales. The behavioral targeting is also useful, but again, make sure that you are familiar with the program and using your target market demographics/geography from the very beginning to get optimal results. **What problems is AdRoll solving and how is that benefiting you?** AdRoll provided us with re-targeting services to advertise on digital outlets and social media to people who had visited our site within a given time. It helps us reach people who have shown interest, so that we have a pool of warm leads to reach through this advertising. ### 27. Fraud **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** June 25, 2019 **What do you like best about AdRoll?** Their products is full of bugs and you wont know unless you use it. **What do you dislike about AdRoll?** This is one of the worst advertising products. **Recommendations to others considering AdRoll:** I will recommended not to use Adroll at any cost possible. If you want to please read all the reviews and consult with their past users. **What problems is AdRoll solving and how is that benefiting you?** One of the worst product I had ever seen. ### 28. Nifty but expensove **Rating:** 4.0/5.0 stars **Reviewed by:** Jamie P. | Marketing Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** May 23, 2019 **What do you like best about AdRoll?** We have use Adroll to create some different more engaging display ads for our ad campaigns and found them engaging but not really worth the money. **What do you dislike about AdRoll?** It was easy to use but not really efficient at getting the performance for the money **Recommendations to others considering AdRoll:** You need to consider how you want it to impact existing campaigns and have clear objectives in place to judge its performance. **What problems is AdRoll solving and how is that benefiting you?** It gave us more engaging display remarketing campaigns ### 29. Easy to use solid platform **Rating:** 3.0/5.0 stars **Reviewed by:** Harleen Y. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 06, 2019 **What do you like best about AdRoll?** Remarking specific pages in our wheelhouse for a target audience. We can set this up quickly and easily; no waste of time is accumulated. New reporting features are an upgrade and do not require excess filters anymore. **What do you dislike about AdRoll?** I'm a fan of what Adroll is trying to achieve and they have a large advertising network, but support really lets them down and the fact that they load up front is just off. **Recommendations to others considering AdRoll:** AdRoll is great for more advanced marketing organizations with a robust CRM and marketing automation platform because it offers a scalable platform for multiple different audiences throughout their customer journey. **What problems is AdRoll solving and how is that benefiting you?** Our digital media department uses AdRoll as an agency for our web and social feedback for e - commerce customers. The maintenance is relatively low and provides a modest ROI. ### 30. A great option for targeted advertising. **Rating:** 4.5/5.0 stars **Reviewed by:** Amari L. | Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** July 21, 2019 **What do you like best about AdRoll?** Excellent feature set. Easy to create reports. Easy to set up retargeting. **What do you dislike about AdRoll?** Some things are pretty obscure. But overall this is a good product. **What problems is AdRoll solving and how is that benefiting you?** It helps with retargeting and targeted advertising. ### 31. Used AdRoll in the past **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** October 02, 2019 **What do you like best about AdRoll?** The best dashboard of any retargeting platform I have used. **What do you dislike about AdRoll?** Prospecting performane was not as good as expected. **What problems is AdRoll solving and how is that benefiting you?** Great ability to segment and control the campaigns while still delivering performance. ### 32. Great remarketing option. **Rating:** 4.5/5.0 stars **Reviewed by:** Mirana W. | Co-Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** May 14, 2019 **What do you like best about AdRoll?** The user interface is awesome and intuitive.Adroll offers wide coverage, especially in the first level countries. **What do you dislike about AdRoll?** To download HTML5 ads, you need to contact support.Their user interface is outdated. **Recommendations to others considering AdRoll:** At the moment, this is a pretty good tool for its low price. **What problems is AdRoll solving and how is that benefiting you?** The company has recently appeared this product.It helps to cope with advertising on the site and in social networks. ### 33. Easy to Use Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 02, 2019 **What do you like best about AdRoll?** Adroll offers a variety of different retargeting tactics and their platform is easy to use. **What do you dislike about AdRoll?** There isn't anything I dislike when I use Adroll. **Recommendations to others considering AdRoll:** Adroll does a great job of keeping up with the industry and continues to offer new retargeting methods. **What problems is AdRoll solving and how is that benefiting you?** We've been able to showcase to many clients that retargeting works - either for e-commerce campaigns, branding/awareness campaigns, or call to action campaigns ### 34. A great inventory source with custom creative **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Capital Markets | Mid-Market (51-1000 emp.) **Reviewed Date:** August 12, 2019 **What do you like best about AdRoll?** AdRoll has a great range of ad inventory and also offers options to customize creative **What do you dislike about AdRoll?** Not much to dislike - the use of the product depends on what you are getting out of it **What problems is AdRoll solving and how is that benefiting you?** For clients that have problems with multiple creative variations, Ad Roll is a good way to fix this ### 35. Solid Remarketing Solution but with Faults **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 03, 2019 **What do you like best about AdRoll?** Adroll setup is fairly easy, as is working with their support and design teams for creative, which by the way is free, and one of the nice benefits of working with AdRoll, especially for advertisers who don't have budget for creative. Generally speaking performance looks good but can be overinflated (more to come in the dislikes on that). As long as you can clean up the data through a external source, and are confident in the data provided by AdRoll, it's a nice platform. **What do you dislike about AdRoll?** Reporting is incredibly slow, UI can be slow, laggy and unresponsive. Workflow generally is poor. Performance mostly is strong, but in deep dives, we've determined that AdRoll's remarketing is a bit aggressive, and potentially overinflating conversions and revenue associated as it tries to take credit for conversions which in some cases it shouldn't. These are fixable, but you'd need to know how to do it. **Recommendations to others considering AdRoll:** Shop around for other remarketing platforms, or consider using Facebook and the rest directly. **What problems is AdRoll solving and how is that benefiting you?** Ease of use for remarketing, getting things up quickly, at scale. Return in some cases has been stellar for some clients, in other cases, we've cancelled AdRoll. It's very middle of the road, and will depend on your vertical / niche. ### 36. Easy enough! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Construction | Enterprise (> 1000 emp.) **Reviewed Date:** January 03, 2019 **What do you like best about AdRoll?** Adroll makes it easy to get started with retargeting! **What do you dislike about AdRoll?** The interface can sometimes be difficult to work with, and fully understand how to accomplish what you are hoping to do without a full understanding of the platform. **Recommendations to others considering AdRoll:** It is a great product to enter into the retargeting space. Be sure to do your research to determine all of the requirements to be successful with AdRoll. It's great to have the flexibility to pause or increase spending at any time, and make adjustments to your campaigns depending on seasonality, promotion, etc. **What problems is AdRoll solving and how is that benefiting you?** Staying top of mind in a sector where customers do a great amount of research before making a purchasing decision. ### 37. Easy to use but don't get good impressions out of it **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 23, 2018 **What do you like best about AdRoll?** It is easy to use and set up. I can create multiple campaigns quickly. The best part is that you can basically get Adroll up and running in less than an hour if you already have all your creative ready. Do be prepared with your strategy before you log on. **What do you dislike about AdRoll?** Impressions seem to be focused on quantity over quality. Our quality impressions is very low although the reach is high. So we are hitting high volumes of views but when we look at how is viewing the ads it is not meeting the parameters that we set. **What problems is AdRoll solving and how is that benefiting you?** It is a way to use extra marketing dollars and increase reach for some of our programs that have been stagnant on othe social media channels. ### 38. AdRoll is an ok platform with Great support **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 19, 2018 **What do you like best about AdRoll?** The customer support team is definitely the strongest benefit of using AdRoll. Their team will have an onboarding call, create ads, and ultimately provide support the entire way through the process if you or your client needs help. I also appreciate that as an experienced marketer they don't make any of these meetings mandatory in order to use their platform. **What do you dislike about AdRoll?** I don't like that I can't tell what websites my clicks are coming from,.Their UTMs are not sophisticated at all and they aren't conducive to running multiple campaigns with the same ad creatives which ultimately causes a lack of trackability. The conversion/pixel tracking is very basic and the remarketing strategies are even more basic. **Recommendations to others considering AdRoll:** I think that if you're a very experienced marketer and you have some creative ideas of how to use this platform there are many ways to find success additionally if you're a basic advertiser looking for a platform with free support that will walk you through the process then AdRoll is a good platform. **What problems is AdRoll solving and how is that benefiting you?** I use AdRoll when my clients want more exposure with a possibility of conversions but I do not see AdRoll as primary conversion platform. ### 39. Straightforward and easy to use **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** June 17, 2019 **What do you like best about AdRoll?** It is very straightforward and easy to switch from one client to another and to check their ad spend per month. **What do you dislike about AdRoll?** I haven’t found a way to automatically report, which would be nice to avoid overspending. **What problems is AdRoll solving and how is that benefiting you?** We use adroll for retargeting ads, and it is an easy way for us to know the effectiveness of these types of ads. ### 40. AdRoll display ad experience **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 26, 2019 **What do you like best about AdRoll?** The dashboard is very easy to use and it's very easy to upload and launch ads with the targeting you want. **What do you dislike about AdRoll?** There's nothing I dislike so far - it's also nice that they launched video and a "lighter" version of Account Based Marketing. **What problems is AdRoll solving and how is that benefiting you?** We are trying to drive leads down the funnel and we've realized how effective retargeting can be. ### 41. Probably good for beginners or non-marketers **Rating:** 2.0/5.0 stars **Reviewed by:** Martin L. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 06, 2018 **What do you like best about AdRoll?** Installation of the pixel is pretty easy. Beyond that, I wasn't a fan of much. **What do you dislike about AdRoll?** Starting with the setup and creation of ads, to management, to reporting - everything was a bit awkward and unnecessarily complicated. I've worked in a few DSPs at agencies and they were much clearer. **Recommendations to others considering AdRoll:** If (like us) you don't have the monthly spend to qualify for a DSP and you'd prefer not to use an agency, then I'd recommend considering alternatives. We're moving off Adroll and we'll be managing our efforts on select social media networks, Google, and Bing. It takes more time, but ultimately it will net better results at a lower CPA for our business. **What problems is AdRoll solving and how is that benefiting you?** We're a medium sized business and we wanted a stop gap for remarketing/retargeting and display advertising during our digital transformation. We don't have the spend to qualify for a DSP, but we wanted to manage everything in house. So Adroll fell right on our lap. ### 42. OK to start, not for scale **Rating:** 3.0/5.0 stars **Reviewed by:** Shawn P. | VP Marketing / Head of Product, Small-Business (50 or fewer emp.) **Reviewed Date:** November 24, 2018 **What do you like best about AdRoll?** It's a great tool for prospecting and remarketing, please a great support tool in the stack. **What do you dislike about AdRoll?** Not built for scale, I had issues when I'd try to segment out user groups, refine data parameters about the user groups we were targeting, and essentially just scaling. **Recommendations to others considering AdRoll:** It's a great support tool, use it as such. If you are running a larger campaign then this tool will work OK for you. **What problems is AdRoll solving and how is that benefiting you?** We were growing and launching bigger and bigger campaigns, we needed support to prospect and remarket to consumers. Adroll wasn't able to deliver the results we wanted, it's a great tool don't get me wrong, but it wasn't for us. We made it work a few times but then moved. ### 43. Easy as can be remarketing **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in E-Learning | Mid-Market (51-1000 emp.) **Reviewed Date:** January 31, 2019 **What do you like best about AdRoll?** AdRoll is incredibly simple and straightforward to get up and running. Even if you're not an expert digital marketer, you'll find some good out of the box campaign ideas with their pre-existing audiences. They even help with creative if you need (or at least they did when I started). **What do you dislike about AdRoll?** It lacks some organizational structures in their ads section. If you have a decent sized creative library, it can be a bit cumbersome to find your ads. If not, it's fine. **What problems is AdRoll solving and how is that benefiting you?** Fast, easy, and transparent remarketing. ### 44. Great for display ads and getting visibility online. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Human Resources | Small-Business (50 or fewer emp.) **Reviewed Date:** May 03, 2019 **What do you like best about AdRoll?** It's automated and easy to use and allows to strategically target specific audiences. **What do you dislike about AdRoll?** Somewhat pricey but otherwise nothing to dislike. **What problems is AdRoll solving and how is that benefiting you?** It's helping us get visibility online through display ads for target site and audiences we're focusing on. ### 45. Adroll easy redirection **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Civil Engineering | Mid-Market (51-1000 emp.) **Reviewed Date:** April 30, 2019 **What do you like best about AdRoll?** ability to access multiple ad exchanges. New products, solutions, and featured content for previous website visitors. **What do you dislike about AdRoll?** Support is not the best. They are not useful and have resulted in multiple calls to support. Higher click costs **Recommendations to others considering AdRoll:** It's good that the platform is self-service, but still quite robust in terms of targeting capabilities, third-party remarketing marketing tool easier to implement. **What problems is AdRoll solving and how is that benefiting you?** the management of redirect ads, attracted many more customers to our company ### 46. AdWords and FB ads reach almost all of the AdRoll inventory **Rating:** 2.5/5.0 stars **Reviewed by:** Ryan G. | Social Media Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 21, 2019 **What do you like best about AdRoll?** Adroll is simple to use, has a clean layout, and great customer service. **What do you dislike about AdRoll?** If your clients are running on AdWords and FB ads they can reach almost all of the AdRoll inventory (+RLSA and Newsfeed Ads) at a lower cost and with much more robust targeting options. Why charge them for a 3rd platform that just adds cost and with lower performance? For that reason, my agency absolutely won't ever offer AdRoll or similar management services. **What problems is AdRoll solving and how is that benefiting you?** Adroll helps to retarget users. ### 47. Easy to use and intuitive **Rating:** 5.0/5.0 stars **Reviewed by:** Dipti B. | Senior Specialist, Digital Marketing, Computer Software, Enterprise (> 1000 emp.) **Reviewed Date:** November 26, 2018 **What do you like best about AdRoll?** Customisation ability of the visual ads is easy and efficient. Reach beyond google - the reach is not limited to just Google and spreads across the multiple channels is a big plus for AdRoll. Account management and support teams are always available to help and discuss new ideas which makes innovation and creativity achievable. When it comes to re-targeting, found it cheaper than using AdWords and more efficient in reaching a larger range of audiences. **What do you dislike about AdRoll?** I would like to see them expand into other aspects of advertising, not just re-marketing and re-targeting ads. **What problems is AdRoll solving and how is that benefiting you?** Scalable yet cost effective re-targeting campaigns and look-alike audiences mechanism is very useful and authentic. ### 48. Good targeting but a little buggy **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** November 19, 2018 **What do you like best about AdRoll?** Design is more approachable than working directly on Facebook or other display platforms I've used . Targeting and audience building features are simple and easy to set up. **What do you dislike about AdRoll?** Platform seems buggier more than usual. After updating campaigns and adding, removing ads you might lose all of your work. Conversion tracking is unreliable and when I had to reduce spend due to these bugs, after reporting said bugs and trying to help CS troubleshoot, we were demoted without warning to a lower customer support package. Also, deleting ad groups should be an easier feature. **What problems is AdRoll solving and how is that benefiting you?** Bulk ad creation and easy targeting/retargeting options and list-building on Facebook. ### 49. Great Display Remarketing tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 02, 2019 **What do you like best about AdRoll?** The dashboard is so easy to use and the analytics are great as well **What do you dislike about AdRoll?** I like everything so far. It produces great results **What problems is AdRoll solving and how is that benefiting you?** We are solving attribution issues as well as serving display ads across the entire internet ### 50. Great tool with options, but a bit convoluted. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** April 02, 2019 **What do you like best about AdRoll?** I like the cross-platform versatility but think there are too many steps. Perhaps an integrated design platform may be helpful **What do you dislike about AdRoll?** All of the features make for a lot of busy work just to launch so e campaigns. **Recommendations to others considering AdRoll:** I think a real differentiator is if AdRoll incorporates an ads builder to simplify the setup and configuration phase of ad campaigns. **What problems is AdRoll solving and how is that benefiting you?** Allows for my clients to create a customer journey across different platforms and devices. ## AdRoll Discussions - [How can I get support on campaign performance and adjustments we can make to improve?](https://www.g2.com/discussions/41020-how-can-i-get-support-on-campaign-performance-and-adjustments-we-can-make-to-improve) - 1 comment, 1 upvote - [How do I make the most out of Adroll for media?](https://www.g2.com/discussions/37257-how-do-i-make-the-most-out-of-adroll-for-media) - 1 comment, 1 upvote - [How do you track attribution, while using a linear strategy](https://www.g2.com/discussions/24617-how-do-you-track-attribution-while-using-a-linear-strategy) - 1 comment, 1 upvote - [Does anybody knows a good source of AdRoll documentation?](https://www.g2.com/discussions/12154-does-anybody-knows-a-good-source-of-adroll-documentation) - 1 comment, 1 upvote - [If you account got suspended will your campaign keep running?](https://www.g2.com/discussions/11941-if-you-account-got-suspended-will-your-campaign-keep-running) - 1 comment, 1 upvote - [View AdRoll pricing details and edition comparison](https://www.g2.com/products/adroll/reviews?page=10§ion=pricing&secure%5Bexpires_at%5D=2026-08-02+10%3A25%3A17+-0500&secure%5Bsession_id%5D=9ee4b15a-f88f-49e7-8200-25adf5686e9d&secure%5Btoken%5D=e9873e115bbc0eba56b870de408acd0b8bfeab669ae89d1bd5e6a0358ce79003&format=llm_user) ## AdRoll Integrations - [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) - [DashThis](https://www.g2.com/products/dashthis/reviews) - [Data Studio](https://www.g2.com/products/data-studio/reviews) - [Funnel](https://www.g2.com/products/funnel/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Singular](https://www.g2.com/products/singular/reviews) - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - [Supermetrics](https://www.g2.com/products/supermetrics/reviews) - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) ## AdRoll Features **Channel Functionality** - Display Functionality **Retargeting** - A/B Testing - Audience Segmentation - Behavioral Targeting - Reporting & Analytics - Geo Targeting - Cross-channel Retargeting - Personalization **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Algorithmic Attribution - Cross-Device Attribution - Offline Attribution - Custom Attribution **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Demand Side Platforms** - Cross Channel Capabilities **Platform - Connected TV (CTV) Advertising Platforms** - Personalized Segmentation - Ad Serving - Streaming Capabilites - Performance Analytics **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Agentic AI - Demand Side Platform (DSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Native Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Video Functionality** - Video Functionality **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Marketing** - B2B Attribution - B2C Attribution - Marketing Channels - Integrations **Campaign Management - Connected TV (CTV) Advertising Platforms** - Creative Assets - Campaign Dashboard **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Retargeting** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Social Functionality** - Social Functionality **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Agentic AI - Connected TV (CTV) Advertising Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Mobile Functionality** - Mobile Functionality **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Demand Side Platforms** - Machine Learning Optimization - Estimate and Projections - Cross-Device Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top AdRoll Alternatives - [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) - 3.8/5.0 (218 reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - 4.2/5.0 (1,392 reviews) - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - 4.7/5.0 (885 reviews)