--- title: AdRoll Reviews meta\_title: 'AdRoll Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 787 reviews by the users' company size, role or industry to find out how AdRoll works for a business like yours. aggregate\_rating: rating\_value: 4.1 review\_count: 787 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- ### AdRoll Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users find **AdRoll's ease of use** exceptional, making it accessible for beginners in digital marketing. [(108 mentions)](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1692376&qs=pros-and-cons#reviews) Users value the **ease of multi-channel retargeting** with AdRoll, appreciating its user-friendly setup and clear reporting. [(67 mentions)](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1693768&qs=pros-and-cons#reviews) Users value the **user-friendly campaign management** of AdRoll, appreciating its accessibility and effectiveness across multiple channels. [(67 mentions)](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1690911&qs=pros-and-cons#reviews) Users appreciate the **easy setup** of AdRoll, enabling quick launch and payment method integration. [(56 mentions)](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1693145&qs=pros-and-cons#reviews) Users highlight the **responsive customer support** of AdRoll, providing timely assistance and enhancing platform usability. [(55 mentions)](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1690976&qs=pros-and-cons#reviews) Users find the **limited features** of AdRoll restrict their control and precision in targeted advertising campaigns. [(25 mentions)](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1693531&qs=pros-and-cons#reviews) Users find the **campaign setup confusing** and wish for improved management tools and targeting accuracy in AdRoll. [(22 mentions)](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1690887&qs=pros-and-cons#reviews) Users find **reporting limitations** in AdRoll frustrating, lacking flexibility and customization for their needs. [(22 mentions)](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1691743&qs=pros-and-cons#reviews) Users find AdRoll's pricing to be **expensive** , particularly challenging for smaller businesses with limited budgets. [(19 mentions)](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1693088&qs=pros-and-cons#reviews) Users find the **difficult reporting** on conversions and brand awareness metrics frustrating and in need of improvement. [(18 mentions)](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=2029677&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of AdRoll ##### 1. Ease of Use Users find **AdRoll's ease of use** exceptional, making it accessible for beginners in digital marketing. [ See 108 mentions ](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1692376&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 3.5/5 "Efficient all in one system" What do you like about AdRoll? It makes creating advertisements on social media very easy and efficient. They created a full ad set for me using my businesses information. I can upl ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.0/5 "Effective Web Retargeting with Room for Data Integration Improvement" What do you like about AdRoll? I like that AdRoll offers a bunch of inventory to choose from, which allows me to showcase a wide variety of creative options. I also appreciate the a ##### 2. Ad Management Users value the **ease of multi-channel retargeting** with AdRoll, appreciating its user-friendly setup and clear reporting. [ See 67 mentions ](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1693768&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 3.5/5 "Efficient all in one system" What do you like about AdRoll? It makes creating advertisements on social media very easy and efficient. They created a full ad set for me using my businesses information. I can upl ![Gerardo E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gerardo E.") GE Gerardo E. Small-Business (50 or fewer emp.) 5.0/5 "Retargeting Platform AdRoll" What do you like about AdRoll? The ease of setting up retargeting campaigns and the clear reporting across multiple channels. ##### 3. Campaign Management Users value the **user-friendly campaign management** of AdRoll, appreciating its accessibility and effectiveness across multiple channels. [ See 67 mentions ](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1690911&qs=pros-and-cons#reviews) See Related User Reviews ![Gerardo E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gerardo E.") GE Gerardo E. Small-Business (50 or fewer emp.) 5.0/5 "Retargeting Platform AdRoll" What do you like about AdRoll? The ease of setting up retargeting campaigns and the clear reporting across multiple channels. ![Mohammad T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mohammad T.") MT Mohammad T. Small-Business (50 or fewer emp.) 4.0/5 "Easy Retargeting with Strong Return on Ad Spend" What do you like about AdRoll? The dashboard is easy to understand and use. Creating audiences is quick and simple. The reports clearly show how the ads are performing, which helps ##### 4. Easy Setup Users appreciate the **easy setup** of AdRoll, enabling quick launch and payment method integration. [ See 56 mentions ](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1693145&qs=pros-and-cons#reviews) See Related User Reviews ![Gerardo E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gerardo E.") GE Gerardo E. Small-Business (50 or fewer emp.) 5.0/5 "Retargeting Platform AdRoll" What do you like about AdRoll? The ease of setting up retargeting campaigns and the clear reporting across multiple channels. ![Mohammad T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mohammad T.") MT Mohammad T. Small-Business (50 or fewer emp.) 4.0/5 "Easy Retargeting with Strong Return on Ad Spend" What do you like about AdRoll? The dashboard is easy to understand and use. Creating audiences is quick and simple. The reports clearly show how the ads are performing, which helps ##### 5. Customer Support Users highlight the **responsive customer support** of AdRoll, providing timely assistance and enhancing platform usability. [ See 55 mentions ](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1690976&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.0/5 "Effective Web Retargeting with Room for Data Integration Improvement" What do you like about AdRoll? I like that AdRoll offers a bunch of inventory to choose from, which allows me to showcase a wide variety of creative options. I also appreciate the a ![Sara C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sara C.") SC Sara C. Small-Business (50 or fewer emp.) 5.0/5 "Easy to Use, Effective Marketing Tool" What do you like about AdRoll? I find AdRoll to be a great marketing tool for our clients with lots of products. I like how easy it is to use and track metrics. The initial setup wa ### 5 Cons or Disadvantages of AdRoll ##### 1. Limited Features Users find the **limited features** of AdRoll restrict their control and precision in targeted advertising campaigns. [ See 25 mentions ](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1693531&qs=pros-and-cons#reviews) See Related User Reviews ![Gerardo E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gerardo E.") GE Gerardo E. Small-Business (50 or fewer emp.) 5.0/5 "Retargeting Platform AdRoll" What do you dislike about AdRoll? Reporting can feel limited compared to native platforms, and deeper optimization controls are sometimes lacking. ![Mohammad T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mohammad T.") MT Mohammad T. Small-Business (50 or fewer emp.) 4.0/5 "Easy Retargeting with Strong Return on Ad Spend" What do you dislike about AdRoll? One drawback is that detailed audience segmentation can feel limited in some cases. Also, there is no easy way to delete old or test campaigns. Bei ##### 2. Campaign Management Users find the **campaign setup confusing** and wish for improved management tools and targeting accuracy in AdRoll. [ See 22 mentions ](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1690887&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 3.5/5 "Efficient all in one system" What do you dislike about AdRoll? Setting up the campaigns can be confusing sometimes. ![Mohammad T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mohammad T.") MT Mohammad T. Small-Business (50 or fewer emp.) 4.0/5 "Easy Retargeting with Strong Return on Ad Spend" What do you dislike about AdRoll? One drawback is that detailed audience segmentation can feel limited in some cases. Also, there is no easy way to delete old or test campaigns. Bei ##### 3. Reporting Limitations Users find **reporting limitations** in AdRoll frustrating, lacking flexibility and customization for their needs. [ See 22 mentions ](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1691743&qs=pros-and-cons#reviews) See Related User Reviews ![Gerardo E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gerardo E.") GE Gerardo E. Small-Business (50 or fewer emp.) 5.0/5 "Retargeting Platform AdRoll" What do you dislike about AdRoll? Reporting can feel limited compared to native platforms, and deeper optimization controls are sometimes lacking. GR Gaetano R. Mid-Market (51-1000 emp.) 5.0/5 "Unified Retargeting Made Easy with AdRoll" What do you dislike about AdRoll? While AdRoll is a great tool for retargeting and cross-channel advertising, I’ve found that its reporting and analytics could be more customizable. Fo ##### 4. Expensive Users find AdRoll's pricing to be **expensive** , particularly challenging for smaller businesses with limited budgets. [ See 19 mentions ](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1693088&qs=pros-and-cons#reviews) See Related User Reviews ![Aditya N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aditya N.") AN Aditya N. Small-Business (50 or fewer emp.) 4.0/5 "Strong retargeting and multi-hotel offers that delivered for Tourism Whistler" What do you dislike about AdRoll? The user interface seems really challenging to use. I had spoken to our account manager and had given feedback on how we use a feed which is similar t ![Mona F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mona F.") MF Mona F. Small-Business (50 or fewer emp.) 4.0/5 "User-Friendly Interface, Robust Targeting, and Insightful Analytics" What do you dislike about AdRoll? AdRoll is helpful for its user-friendly platform and ability to manage digital advertising campaigns across multiple channels from one place. However, ##### 5. Difficult Reporting Users find the **difficult reporting** on conversions and brand awareness metrics frustrating and in need of improvement. [ See 18 mentions ](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=2029677&qs=pros-and-cons#reviews) See Related User Reviews ![Gerardo E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gerardo E.") GE Gerardo E. Small-Business (50 or fewer emp.) 5.0/5 "Retargeting Platform AdRoll" What do you dislike about AdRoll? Reporting can feel limited compared to native platforms, and deeper optimization controls are sometimes lacking. GR Gaetano R. Mid-Market (51-1000 emp.) 5.0/5 "Unified Retargeting Made Easy with AdRoll" What do you dislike about AdRoll? While AdRoll is a great tool for retargeting and cross-channel advertising, I’ve found that its reporting and analytics could be more customizable. Fo ![Dariu D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dariu D.") DD Dariu D. 🎓 Vice President, Enrollment & Marketing Mid-Market (51-1000 emp.) 4/21/2026 "Easy Way to Run Ads Across the Internet" 5/5 What do you like best about AdRoll? It’s easy to run ads across the internet for my business. Review collected by and hosted on G2.com. What do you dislike about AdRoll? I’m not exactly sure which sites my ads will appear on. Review collected by and hosted on G2.com. What problems is AdRoll solving and how is that benefiting you? Retargeting and acquiring new business. Review collected by and hosted on G2.com. Show More Response from Julia Engberts of AdRoll [Editedit](https://www.g2.com/survey_responses/adroll-review-12664073/official_response/edit) Hi Dariu, It's great to hear that AdRoll is helping you easily manage your retargeting and customer acquisition across the internet. To answer your question about where your ads are showing up: you can view a full breakdown of your ad placements in your campaign reporting dashboard. This will give you a clear look at the exact sites and networks hosting your ads. If you need any help finding that report, please drop our support team a line — we are always here to help! [See how AdRoll improved](https://www.google.com/url?q=https://help.adroll.com/hc/en-us/articles/4409405907085-Campaign-Reports&sa=D&source=docs&ust=1782753894085720&usg=AOvVaw3kXpL_hHGcRHxP31kndiS2) Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 4/21/2026 "Intuitive and User-Friendly Platform with Connectivity Hiccups" 4/5 What do you like best about AdRoll? I enjoy the simplicity and user-friendliness of the AdRoll platform. I also find the initial setup to be very simple and intuitive. Additionally, AdRoll allows us to place ads in various places and track who is seeing our advertising. Review collected by and hosted on G2.com. What do you dislike about AdRoll? They could improve on their connectivity with other applications. Review collected by and hosted on G2.com. What problems is AdRoll solving and how is that benefiting you? AdRoll allows us to place ads in various places and track who is seeing our advertising. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") AC Verified User in Computer Software Small-Business (50 or fewer emp.) 2/6/2026 "Easy Audience Setup and Seamless Campaign-to-Audience Connections" 4.5/5 What do you like best about AdRoll? I find their Audience targeting very easy to use and set up. Campaign set-up is straight forward and can take minutes to create if assets are ready. Review collected by and hosted on G2.com. What do you dislike about AdRoll? The way that URLS are applied during campaign set up, audience creation or asset upload can be confusing. I wish there was more guidance around this or field format examples when filling out information. Review collected by and hosted on G2.com. What problems is AdRoll solving and how is that benefiting you? I get higher quality clicks and placements that are relevant to the business and industry. I have more control over my audience and retargeting groups and feel more assured that criteria is being respected with ad serves and placements. Review collected by and hosted on G2.com. Show More Response from Kayleigh Magistre of AdRoll [Editedit](https://www.g2.com/survey_responses/adroll-review-12322220/official_response/edit) Hi there! Thank you very much for sharing such thoughtful feedback. We're thrilled to hear that you find our audience targeting easy to use and set up, and we appreciate your suggestion regarding providing more guidance around URL application and field format examples. Your insights are valuable to us as we strive to improve our user experience. It's so wonderful that AdRoll is helping you achieve higher quality clicks and placements. If you have any further suggestions or encounter any issues, please don't hesitate to reach out. We're here to assist and ensure your experience with AdRoll is seamless! Current UserValidated ReviewerSource: Organic ![Balasunderraj B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Balasunderraj B.") BB Balasunderraj B. Mid-Market (51-1000 emp.) 1/30/2026 "Streamlined Campaigns with Easy Setup" 4.5/5 What do you like best about AdRoll? I like that AdRoll reduces my setup time and is easy to use. I appreciate the campaign performance report because it provides a clear and easy-to-understand snapshot of overall campaign health. The breakdown of key metrics like impressions, clicks, and CTR makes it simple to evaluate performance quickly. The initial setup was easy and well guided. Review collected by and hosted on G2.com. What do you dislike about AdRoll? One area for improvement would be more detailed and real-time reporting. Review collected by and hosted on G2.com. What problems is AdRoll solving and how is that benefiting you? I use AdRoll to run retargeting campaigns, and it reduces my setup time. It's easy to use, and the campaign performance report provides a clear, easy-to-understand snapshot of campaign health with key metrics breakdown. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![David A. B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "David A. B.") DB David A. B. Managing Principal Small-Business (50 or fewer emp.) 4/23/2026 "Agile Site That Gets Us Up and Running Quickly" 4/5 What do you like best about AdRoll? Very agile site that we can start up quickly. Review collected by and hosted on G2.com. What do you dislike about AdRoll? weekly versus monthly invoicing - would be better monthly. Review collected by and hosted on G2.com. What problems is AdRoll solving and how is that benefiting you? Retargeting for our clients. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller MO madde o. Brand and campaign lead Small-Business (50 or fewer emp.) 11/27/2025 "A smooth and supportive experience" 5/5 What do you like best about AdRoll? Working with AdRoll, and especially Sean, has been a great experience. AdRoll are incredibly efficient, quick and responsive, and always explain things in a way that’s clear and easy to understand. We’ve thrown a lot of different ideas and campaigns their way, and the quality of the creative, optimisation and reporting has been consistently excellent. The whole process feels seamless, and we genuinely feel supported every step of the way. Highly recommend. Review collected by and hosted on G2.com. What do you dislike about AdRoll? Everything has been great so far, no issues Review collected by and hosted on G2.com. What problems is AdRoll solving and how is that benefiting you? Reaching new customers in placements we've never been able to advertise on Review collected by and hosted on G2.com. Show More Response from Kayleigh Magistre of AdRoll [Editedit](https://www.g2.com/survey_responses/adroll-review-12020347/official_response/edit) Hi Madde! Thank you for the wonderful feedback. It's great to hear that you are having such a positive experience with AdRoll and your account management team. Providing efficient and responsive service is our top priority, and we are delighted that you find our creative, optimization, and reporting to be beneficial. We are committed to supporting you every step of the way and are glad that you feel that support. If you ever have any questions or need assistance with new campaigns or ideas, please don't hesitate to reach out. Thank you for choosing AdRoll! Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G Verified User Small-Business (50 or fewer emp.) 4/21/2026 "Effective Content Delivery with Room for Improvement" 3.5/5 What do you like best about AdRoll? The best thing about AdRoll is that it keeps delivering content to the selected audience without taking my time. The initial setup of AdRoll was quite easy. Review collected by and hosted on G2.com. What do you dislike about AdRoll? It's quite buggy, limited and hard to use but luckily works. It's hard to move to somewhere else. Review collected by and hosted on G2.com. What problems is AdRoll solving and how is that benefiting you? AdRoll keeps delivering content to the selected audience without taking my time. Review collected by and hosted on G2.com. Show More Response from Julia Engberts of AdRoll [Editedit](https://www.g2.com/survey_responses/adroll-review-12665720/official_response/edit) Hi Matias, Thank you for sharing your honest experience with us. We’re glad to hear that AdRoll’s automated content delivery and easy initial setup are saving you valuable time as a co-founder. Your feedback about the platform feeling buggy or hard to navigate really matters to us, especially with your expertise as a Head of Product Design. We want our user experience to feel just as smooth and well-designed as the automated results we deliver. We would love to hear more about the specific friction points or bugs you've run into so we can pass them directly to our engineering and UX teams. Please feel free to reach out to our support team — we'd love to connect and see how we can make your day-to-day workflow much more intuitive. Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Donna S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Donna S.") DS Donna S. 11/10/2025 "Effective Brand Visibility Platform" 5/5 What do you like best about AdRoll? I like that AdRoll is consistent and repetitive, helping get our branding across. It's valuable in establishing our brand in the industry. AdRoll helps keep our logo and brand visible by consistently getting it out there in front of people. The initial setup seemed easy, and it was up and running very quickly. Review collected by and hosted on G2.com. What do you dislike about AdRoll? Nothing I dislike, but additional learning and trainings would be appreciated. Review collected by and hosted on G2.com. What problems is AdRoll solving and how is that benefiting you? I use AdRoll for brand awareness. It helps us get more visibility and keeps our branding consistent, ensuring our logo and brand are seen by clients who might be interested. Review collected by and hosted on G2.com. Show More 2/2/2026 Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Simply T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Simply T.") ST Simply T. 12/14/2025 "Easily Manages Ads with Simple Setup" 5/5 What do you like best about AdRoll? I like how AdRoll makes dynamic ads very easy to create, and the inbuilt ad maker is a big help too. It's very easy to use and understand. A feature I find incredible is being able to request AdRoll to create artworks based on our specific needs. Plus, the initial setup was very easy. Review collected by and hosted on G2.com. What do you dislike about AdRoll? I would like them to show reports based on a single ad and the report dashboard does not look very user friendly. Too many things shown on screen. Review collected by and hosted on G2.com. What problems is AdRoll solving and how is that benefiting you? I use AdRoll to run ads on Google. It makes dynamic ads easy and the inbuilt ad maker is helpful. We can request AdRoll to create tailored artworks, which is an incredible feature. Review collected by and hosted on G2.com. Show More Response from Kayleigh Magistre of AdRoll [Editedit](https://www.g2.com/survey_responses/adroll-review-12090289/official_response/edit) Hi there! Thank you for taking the time to leave such a thoughtful review. We are thrilled to hear that you find our platform easy to use and that the inbuilt ad maker is helpful for creating dynamic ads. We appreciate your feedback regarding the report dashboard, and we will take this into consideration for future improvements. If you have any specific needs or further feedback, please feel free to reach out to our support team--we are always here to help. Thank you again for sharing your experience with AdRoll! Validated ReviewerSource: Organic ![Austin .](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Austin .") A Austin . General Manager Small-Business (50 or fewer emp.) 11/5/2025 "Effortless Campaign Management with an Intuitive Interface" 5/5 What do you like best about AdRoll? AdRoll’s user interface is one of the easiest to navigate in the ad management space. Setting up campaigns, tracking performance, and making quick optimizations all feel smooth and intuitive. It strikes a great balance between functionality and simplicity — everything is right where you expect it to be. Review collected by and hosted on G2.com. What do you dislike about AdRoll? There’s not much to dislike, but a few areas could be smoother. Occasionally, some of the reporting features feel a bit limited — it would be great to have deeper insights or more customizable data views without exporting to external tools. Review collected by and hosted on G2.com. What problems is AdRoll solving and how is that benefiting you? AdRoll helps us streamline our digital advertising and retargeting efforts in one easy-to-use platform. Before, managing ads across different channels felt fragmented and time-consuming — AdRoll simplifies that by providing a centralized dashboard where we can create, track, and optimize campaigns all in one place. Review collected by and hosted on G2.com. 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