--- title: AdRoll Reviews meta_title: 'AdRoll Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 787 reviews by the users' company size, role or industry to find out how AdRoll works for a business like yours. aggregate_rating: rating_value: 4.1 review_count: 787 scale: '5' date_modified: '2026-08-13' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # AdRoll Reviews **Vendor:** NextRoll **Category:** [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising) **Average Rating:** 4.1/5.0 **Total Reviews:** 787 ## About AdRoll AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful artificial intelligence capabilities, flexible campaign management tools, and seamless integrations, all aimed at converting clicks into customers. By offering a full-funnel performance approach, AdRoll empowers mid-sized businesses to streamline their marketing efforts and achieve measurable results across various channels. Targeting a diverse audience, AdRoll serves industries such as ecommerce, technology, financial services, and education. The platform is particularly beneficial for marketers who seek to enhance their advertising strategies through multi-channel advertising and audience insights. With its robust analytics and reporting features, users can gain a deeper understanding of their target demographics, enabling them to tailor their campaigns for maximum impact. This data-driven approach allows businesses to make informed decisions that drive engagement and conversion rates. One of the standout features of AdRoll is its ability to provide cross-channel attribution, which helps marketers track the effectiveness of their campaigns across different platforms. This means that users can see how their advertising efforts on social media, search engines, and display networks contribute to overall performance. Additionally, for B2B teams, AdRoll offers Account-Based Marketing (ABM) capabilities, allowing for account-specific targeting and multi-touch campaigns that cater to the unique needs of individual buyers. This level of precision ensures that marketing efforts are not only broad-reaching but also highly relevant to potential customers. AdRoll's nearly two decades of data and award-winning support further enhance its value proposition. The platform is designed to help marketing teams operate more efficiently, enabling them to advertise smarter and move faster in a competitive landscape. By consolidating various marketing functions into one platform, AdRoll allows users to manage their advertising strategies with greater ease, ultimately leading to improved outcomes and business growth. The combination of advanced technology, user-friendly tools, and comprehensive support makes AdRoll a valuable resource for marketers looking to optimize their advertising efforts and drive success. ## AdRoll Pros & Cons **What users like:** - Users find **AdRoll's ease of use** exceptional, making it accessible for beginners in digital marketing. (108 reviews) - Users value the **ease of multi-channel retargeting** with AdRoll, appreciating its user-friendly setup and clear reporting. (67 reviews) - Users value the **user-friendly campaign management** of AdRoll, appreciating its accessibility and effectiveness across multiple channels. (67 reviews) - Users appreciate the **easy setup** of AdRoll, enabling quick launch and payment method integration. (56 reviews) - Users highlight the **responsive customer support** of AdRoll, providing timely assistance and enhancing platform usability. (55 reviews) - Setup Ease (50 reviews) - Targeting (50 reviews) - Audience Targeting (48 reviews) - Campaigns (46 reviews) - Performance Results (44 reviews) **What users dislike:** - Users find the **limited features** of AdRoll restrict their control and precision in targeted advertising campaigns. (25 reviews) - Users find the **campaign setup confusing** and wish for improved management tools and targeting accuracy in AdRoll. (22 reviews) - Users find **reporting limitations** in AdRoll frustrating, lacking flexibility and customization for their needs. (22 reviews) - Users find AdRoll's pricing to be **expensive** , particularly challenging for smaller businesses with limited budgets. (19 reviews) - Users find the **difficult reporting** on conversions and brand awareness metrics frustrating and in need of improvement. (18 reviews) - Users find **poor reporting** in AdRoll leaves them overwhelmed, seeking simpler, more accessible data summaries for their campaigns. (18 reviews) - Users are frustrated with **campaign management issues** due to slow support and poor navigation, impacting ad execution. (17 reviews) - Limited Reporting (17 reviews) - Ad Targeting Issues (16 reviews) - Limited Targeting (15 reviews) ## AdRoll Reviews ### 1. Easy to Use, Effective Marketing Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Sara C. | Paid Media Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** November 05, 2025 **What do you like best about AdRoll?** I find AdRoll to be a great marketing tool for our clients with lots of products. I like how easy it is to use and track metrics. The initial setup was super easy, which was a plus for us. I also find the product feed feature valuable in our campaigns. **What do you dislike about AdRoll?** having more integrations **What problems is AdRoll solving and how is that benefiting you?** I use AdRoll for dynamic retargeting campaigns. It's a great marketing tool for clients with lots of products. I like how easy it is to use and track metrics. ### 2. Effective Web Retargeting with Room for Data Integration Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** February 03, 2026 **What do you like best about AdRoll?** I like that AdRoll offers a bunch of inventory to choose from, which allows me to showcase a wide variety of creative options. I also appreciate the ability to target very specific cohorts. **What do you dislike about AdRoll?** I have trouble with the integration between AdRoll and the MMP we use, Singular. I ran into issues with custom links and data connectors to get conversion data pulling into Singular because it's not integrated. Some of our targeted cohorts have their conversions attributed to their initial install date in Singular, and I'm still working through how to get an accurate read on performance. **What problems is AdRoll solving and how is that benefiting you?** AdRoll helps by getting our branding in front of lapsed users, allowing us to target specific cohorts effectively. ### 3. Effortless Customer Targeting, Needs Better Support **Rating:** 4.5/5.0 stars **Reviewed by:** Matson B. **Reviewed Date:** January 30, 2026 **What do you like best about AdRoll?** I've been using AdRoll for over 10 years primarily for remarketing, and it makes it very easy to target website visitors. I really like the ease of the system. I've just recently learned about better targeting for customer segmentation and abandoned carts, and it's exciting to try it. It allows me to better target particular customers, not just a broad swath. The initial setup of AdRoll was very easy with the support of an AdRoll rep. **What do you dislike about AdRoll?** In the early days, we had hand-held support and suggestions on building our campaigns. As the company grew, lots of new services came and went, but we no longer had the hand-held support. I recently had a chat with a rep about our account. He showed me what I could do, and it was helpful, but having a consultant who actually understands your business, your history, and your goals and works with you was better. **What problems is AdRoll solving and how is that benefiting you?** I find AdRoll makes it very easy to target website visitors and better target particular customers rather than just a broad swath. ### 4. Proactive support, easy integration, with helpful product updates - Anna is a great account manager. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 30, 2026 **What do you like best about AdRoll?** Adroll teams are proactive in updating you on new advertising products that are available and helping you to implement them into your strategy. Anna, our current account manager has been great in the time we've worked together so far, and is always on the other end of an email if issues arise. Adroll was easy to integrate once we had decided we wanted to launch activity. **What do you dislike about AdRoll?** We previously had stopped using the service, as we felt that when we had signed up for a package, the customer service suddenly dropped off and mistakes were often made with campaign structure/launches. We had not had this experience prior to signing the package, this was in 2022/2023. I also think that the design process is difficult, as we provide a guide and individual assets for the Adroll creative team to build the banners, but there is often multiple rounds of feedback despite the fact that we provide a clear visual guide. This is time consuming for us and for our design team as they are the team that need to review the banners and approve/disapprove. It would be ideal if we were able to send the banners ready made to reduce time required for feedback. **What problems is AdRoll solving and how is that benefiting you?** Adroll has helped fill a gap in where we’re showing up, especially when it comes to brand awareness. Because we’re a small team, we can really only focus on paid social ourselves, so the platform’s ease of use and the customer support make it much simpler for us to show up elsewhere as well. ### 5. Simplist & most effective way to retarget **Rating:** 4.5/5.0 stars **Reviewed by:** Munib A. | Data Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** August 23, 2022 **What do you like best about AdRoll?** The platform is very easy to use and straight forward. The customer service is top notch. The retargeting it does is very very effective and works with low audience sizes. The shopify integration makes it easy to do dynamic product retargeting. **What do you dislike about AdRoll?** When using the non-retargeting aspects such as contextual targeting and reaching cold audience, it does not perform very well. Could be our creatives or offer, but we have not really seen a positive experience there. **What problems is AdRoll solving and how is that benefiting you?** Adroll is solving my problem of being able to retarget to small audience sizes. Most platforms require a minimum audience size before being able to retarget to them. However, with adroll, you can retarget audiences lists that are brand new. **Official Response from Steph Abe:** > Hi there Munib, I kindly thank you for leaving a review. Your feedback about how AdRoll is easy to use to create your retargeting campaigns, that the reporting is easy to read, as well as where we can improve is extremely helpful. Thanks again! ### 6. Amazing Platform For Retargeting & eCommerce Brands **Rating:** 4.5/5.0 stars **Reviewed by:** Ryan S. | Senior Paid Media Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** February 13, 2025 **What do you like best about AdRoll?** The AdRoll platform is extremely easy to use with so many features. There are a variety of different targeting options for campaigns along with a lot of great dynamic ad formats to choose from. The platform is easy to implement and their integrations make connections a breeze. We primarily use AdRoll for clients on Shopify, but have also see success with manual feed connections. For someone who is in the platform everyday, the main dashboard is great and provides all the data you need to make decisions. Their customer support team is incredible as well from Account Managers to Technical Support. AdRoll is a must for eCommerce brands. **What do you dislike about AdRoll?** I wish their were more optimizations opportunities in the platform. The only thing you can really control in a campaign is budget, goals, and audiences. I know their is a team monitoring performance, but it would be cool to have that capability as well. **What problems is AdRoll solving and how is that benefiting you?** AdRoll is a no brainer for eCommerce brands. Their integrations are so easy and seamless. We use for our Shopify clients and it makes dynamic feeds so simple. It is such a powerful platform for retargeting users and really helps to drive conversions. Not only that, but the platform is so straightforward. Campaign creation is quick and it makes the day to day more efficient. Reporting is great as well. ### 7. A platform that delivers with exceptional support! **Rating:** 5.0/5.0 stars **Reviewed by:** Cranked C. | Creative Director, Small-Business (50 or fewer emp.) **Reviewed Date:** September 26, 2025 **What do you like best about AdRoll?** I’ve had a really positive experience with AdRoll. The platform makes it easy to manage campaigns across web, social, and email in one place, which saves a lot of time compared to juggling separate tools. The setup process is straightforward, and I especially like how clear the dashboard is when reviewing performance—seeing what’s driving results has never felt confusing. Retargeting is where AdRoll shines; I’ve seen a noticeable lift in re-engagement from past visitors. What sets AdRoll apart for me is the customer support. Anytime I’ve had questions or needed guidance, their team has been quick to respond and genuinely helpful, offering practical suggestions rather than canned replies. They clearly care about helping campaigns succeed, which gives me confidence in using the platform long term. While smaller budgets may need to be carefully managed, the ROI and level of service I’ve received make AdRoll an outstanding partner in digital marketing. **What do you dislike about AdRoll?** One thing I do wish AdRoll would improve is the reporting. While the data is detailed and thorough, it can feel a little overwhelming when you just want a quick overview. Having a simplified snapshot that highlights the key metrics—like spend, impressions, conversions, and ROI—at a glance would make it much easier to share results with a team or quickly check campaign health. The insights are there, but sometimes I find myself digging through multiple sections to piece it all together. A cleaner, more streamlined summary view would make an already strong platform even better. **What problems is AdRoll solving and how is that benefiting you?** AdRoll is helping me solve several challenges that come with running digital campaigns across multiple channels. Before using it, I had to jump between different platforms to manage ads on social, email, and web, which was both time-consuming and made it harder to see the bigger picture. AdRoll brings everything together in one place, so I can launch and monitor campaigns without the hassle of switching tools. Another big problem it solves is re-engaging people who have already shown interest but didn’t convert the first time. The retargeting features have been especially valuable—I’ve seen clear increases in traffic and conversions from audiences that otherwise might have been lost. ### 8. Effortless Setup with Exceptional Support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Media Production | Mid-Market (51-1000 emp.) **Reviewed Date:** November 05, 2025 **What do you like best about AdRoll?** I find AdRoll very easy to use and set up. I took probably one day to set up the account and understand how to target and optimize my campaigns. I appreciate having a dedicated customer service representative who helps me when there are issues. **What do you dislike about AdRoll?** I think the AI component could be further explained so that we're able to implement it. Suggestions for changes could be made easier, like if they have a suggested change for your account, all you have to do is click a button to accept the change rather than having to go in and do it yourself. **What problems is AdRoll solving and how is that benefiting you?** AdRoll helps me target specific page viewers or cart abandoners, bringing back visitors who showed interest but didn’t purchase initially. ### 9. AdRoll Makes Campaign Management Accessible for Solo Marketers **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Banking | Mid-Market (51-1000 emp.) **Reviewed Date:** November 18, 2025 **What do you like best about AdRoll?** As a one-person marketing department, AdRoll has been a helpful addition to my marketing stack. The templates and walk-throughs make setting up campaigns very accessible. I love the dashboard and the ability to test campaigns with low spends. I like the integrations offered for inputting data, as well. The features offered are adequate for implementing a variety of campaigns without being overwhelming. **What do you dislike about AdRoll?** With the integration of AI, it would be helpful to offer campaign feedback and improvement suggestions based on a campaign's analytics and performance. I also wish Social Advertising were included without having to upgrade. **What problems is AdRoll solving and how is that benefiting you?** As the Marketing Director for a small, local company, I need to be competitive across the digital advertising landscape without relying on an agency. I also need to be able to control campaign testing at low spends, and have reliable insights to make better decisions. AdRoll gives me the tools to make it happen. ### 10. Excellent platform with outstanding support **Rating:** 4.5/5.0 stars **Reviewed by:** Lydia T. | Digital Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** September 04, 2025 **What do you like best about AdRoll?** Full suite of ad tools in one place — from retargeting to CTV — with clear, easy-to-read reporting built right into the platform. It makes campaign management much more streamlined and transparent. What really stands out is the support: from initial scoping, through implementation , and into ongoing account management, the team is proactive, responsive, and genuinely invested in helping our account succeed. **What do you dislike about AdRoll?** Easier to use custom reporting will be good. Although the existing reporting does provide what we need. **What problems is AdRoll solving and how is that benefiting you?** AdRoll helps us run effective retargeting and prospecting campaigns beyond the major ad platforms, while also giving us access to CTV in the same place. Adroll has allowed us to centralise campaign management, improve reach, and gain clearer visibility into performance through unified reporting. Combined with the proactive support team, it’s helped us drive both new customer acquisition and stronger returns from existing audiences. ### 11. A smooth and supportive experience **Rating:** 5.0/5.0 stars **Reviewed by:** madde o. | Brand and campaign lead, Small-Business (50 or fewer emp.) **Reviewed Date:** November 27, 2025 **What do you like best about AdRoll?** Working with AdRoll, and especially Sean, has been a great experience. AdRoll are incredibly efficient, quick and responsive, and always explain things in a way that’s clear and easy to understand. We’ve thrown a lot of different ideas and campaigns their way, and the quality of the creative, optimisation and reporting has been consistently excellent. The whole process feels seamless, and we genuinely feel supported every step of the way. Highly recommend. **What do you dislike about AdRoll?** Everything has been great so far, no issues **What problems is AdRoll solving and how is that benefiting you?** Reaching new customers in placements we've never been able to advertise on **Official Response from Kayleigh Magistre:** > Hi Madde! Thank you for the wonderful feedback. It's great to hear that you are having such a positive experience with AdRoll and your account management team. Providing efficient and responsive service is our top priority, and we are delighted that you find our creative, optimization, and reporting to be beneficial. We are committed to supporting you every step of the way and are glad that you feel that support. If you ever have any questions or need assistance with new campaigns or ideas, please don't hesitate to reach out. Thank you for choosing AdRoll! ### 12. Unmatched Remarketing and Impeccable Managed Service **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** November 05, 2025 **What do you like best about AdRoll?** Their remarketing software is second to none and their customer service on managed plans is impeccable. **What do you dislike about AdRoll?** The CTV program minimums are still too high for those who would like to test the waters. **What problems is AdRoll solving and how is that benefiting you?** Adroll solves the problem of remarketing to visitors who come to our website and do not return. ### 13. Effective Targeting with Great Support **Rating:** 4.0/5.0 stars **Reviewed by:** Aaron A. | Chief Marketing Officer **Reviewed Date:** February 03, 2026 **What do you like best about AdRoll?** I really like that AdRoll offers a managed service with an account manager who helps set things up, does reporting, and provides insights on how campaigns are performing. This assistance helps target more efficiently. **What do you dislike about AdRoll?** Their creative is not the greatest. It's not bad. It's just okay. **What problems is AdRoll solving and how is that benefiting you?** AdRoll has good targeting and retargeting capabilities and offers more flexibility with fewer restrictions. The managed service with an account manager helps with setup, reporting, and provides insights for efficient targeting. **Official Response from Julia Engberts:** > Hi Aaron, Thank you so much for taking the time to share your experience with AdRoll! We're thrilled to hear that our targeting capabilities and flexible platform are delivering value for your campaigns. I’ll be sure to pass along your kind words to our account management team — they take great pride in providing that hands-on setup, reporting, and strategic insight. We also really appreciate your candid feedback regarding our creative assets. "Just okay" isn't our benchmark, so we're constantly working on expanding and upgrading our design tools and library. I'll share this directly with our product and design teams. Thanks again for taking the time to leave valuable feedback! ### 14. Outstanding Customer Care Sets Adroll Apart **Rating:** 5.0/5.0 stars **Reviewed by:** Harry G. | Founder | Director, eCommerce Operations, Small-Business (50 or fewer emp.) **Reviewed Date:** December 17, 2025 **What do you like best about AdRoll?** Adroll Customer Care top all companies that provide support to our company. **What do you dislike about AdRoll?** No down side because the Customer care is so strong a diligent that you allways get your answwers **What problems is AdRoll solving and how is that benefiting you?** Adroll product is offering a breath of fresh air ecommerce marketing because the service offer a constant opportunity to learn the virtues of the product. This enhances the opportunity to maximize the platfomr **Official Response from Kayleigh Magistre:** > Hi Harry! Thank you very much for your glowing review. We are thrilled to hear that our customer care has made a positive impact on your experience with AdRoll. Providing excellent support is a top priority for us, and we are delighted that you have found our team to be diligent and helpful. If you ever have any questions or need assistance, please don't hesitate to reach out--we are here to help and support you every step of the way! Thank you again for taking the time to leave such valuable feedback. ### 15. Effortless Retargeting with Stellar Support **Rating:** 5.0/5.0 stars **Reviewed by:** Bargain B. **Reviewed Date:** January 30, 2026 **What do you like best about AdRoll?** I like the simplicity in the application, it's straightforward and very simple to use. I also appreciate having a direct customer agent on the account, which allows me to speak to someone directly about our account, ensuring our ads run consistently, the application works properly, and we're generating revenue. **What do you dislike about AdRoll?** N/A **What problems is AdRoll solving and how is that benefiting you?** AdRoll solves retargeting issues, ensuring ads run consistently and generate revenue. It provides simplicity in application and direct access to a customer agent for account management. ### 16. AdRoll CTV Review **Rating:** 4.0/5.0 stars **Reviewed by:** Jake G. | PPC Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** October 06, 2025 **What do you like best about AdRoll?** The dedicated support team is relatively on the ball and always there for assistance and resolutions. The platform is easy to navigate and execute campaigns, although the dedicated design feature is a massive bonus. **What do you dislike about AdRoll?** The downfall of the design features is that certain timelines and deadlines are not executed on time, or a little bit late. **What problems is AdRoll solving and how is that benefiting you?** It is allowing us to have a presence across an entire advertising ecosystem, allowing our brand and ads to extend beyond just social media and search, allowing our customers to have additional touchpoints across their purchase journeys. ### 17. Remarkable ROAS and Exceptional Support **Rating:** 5.0/5.0 stars **Reviewed by:** Jessica R. | Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** February 01, 2026 **What do you like best about AdRoll?** I see a nice, strong ROAS on retargeting ads with AdRoll, which is the best of all platforms. I also like the service level, as our rep is amazing. The initial setup was very easy thanks to the great reps, who are the best of all platforms. **What do you dislike about AdRoll?** n/a **What problems is AdRoll solving and how is that benefiting you?** I use AdRoll for client remarketing and prospecting. We see a nice strong ROAS on retargeting ads, the best of all platforms. ### 18. Easy to Use with Great Support, but Onboarding Needs More Training **Rating:** 3.5/5.0 stars **Reviewed by:** Ryan T. | Digital Marketing Specialist (Senior, Enterprise Portfolio), Mid-Market (51-1000 emp.) **Reviewed Date:** February 02, 2026 **What do you like best about AdRoll?** Support. Ease of use. New features added regularly. **What do you dislike about AdRoll?** Better onboarding. More training when first starting to use the platform. **What problems is AdRoll solving and how is that benefiting you?** Frees up time with the hands-on support from our AdRoll rep. Knowledgeable team. ### 19. Exceptional ROAS and Service: AdRoll Sets the Benchmark for Performance Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Jose G. | Head of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** June 02, 2025 **What do you like best about AdRoll?** AdRoll strikes an impressive balance across all the key pillars of a high-performing ad platform: ease of use, robust feature set, and best-in-class customer support. From day one, the implementation process was seamless, and the interface has remained intuitive for our team to manage day-to-day. From a performance standpoint, we’ve achieved a 6.4x overall ROAS and maintained a $7 AUD CTV CPM, with six verified conversions, outperforming several other platforms we've tested at Motor Culture Australia. Its features are practical and well-integrated, supporting both our retargeting and acquisition strategies efficiently. What truly sets AdRoll apart, however, is the level of customer support. It’s by far the most attentive and strategic we've experienced. The team is responsive, proactive, and invested in our success, not just providing answers, but helping us scale intelligently. We use AdRoll frequently in our paid media mix, and it continues to deliver with consistency and clarity. **What do you dislike about AdRoll?** While AdRoll has delivered strong performance and ease of integration, the reporting dashboard could benefit from deeper customisation options. For power users, the ability to segment data more granularly, adjust attribution windows, and compare cross-platform insights would enhance its strategic value. Additionally, while campaign setup was easy and intuitive, the initial optimisation period took slightly longer than expected. However, once the campaigns stabilised, the return on investment more than justified the ramp-up. Overall, these are relatively minor considerations when weighed against the platform’s strength in usability, support, and performance. **What problems is AdRoll solving and how is that benefiting you?** AdRoll is helping us solve two critical challenges in our marketing ecosystem: re-engaging non-converting users and maintaining consistent brand visibility across the funnel. Before AdRoll, there was a clear gap in our mid-funnel strategy. Users were dropping off after initial interest, and retargeting through other platforms was either cost-prohibitive or lacked flexibility. AdRoll filled that gap by offering efficient retargeting capabilities and CTV placements that are both cost-effective and easy to implement. With a $7 AUD CTV CPM and a 6.4x ROAS, we’re now able to recapture attention and drive conversions at scale. The platform also simplifies execution and integration. It plugs in effortlessly with our broader media stack, reducing friction across campaign deployment, tracking, and optimisation. Combined with world-class customer support, AdRoll has allowed us to focus more on strategy and less on platform troubleshooting, ultimately boosting efficiency and driving better results. ### 20. Great platform to run and manage global ad campaigns at scale **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in E-Learning | Mid-Market (51-1000 emp.) **Reviewed Date:** October 08, 2025 **What do you like best about AdRoll?** Adroll was pivotal in helping us launch a global brand awareness campaign earlier this year. We ran across CTV and display placements where we were able to reach our audience and penetrate new audiences. The team was extremely supportive in helping to set up audiences, advise on budget pacing/campaign planning and reporting on key metrics. They consistently provided great recommendations for campaign optimizations. Over the course of the campaign, we tweaked our targeting and creative mix to ensure our key KPI's were met. Overall a great platform to use. **What do you dislike about AdRoll?** Would love more visibility on brand awareness metrics, like Reach. Reporting could be more streamlined and readily available. **What problems is AdRoll solving and how is that benefiting you?** Adroll helps us keep all our programmatic display efforts in one place, making it easy to control targeting, impression caps, and ad formats. **Official Response from Kayleigh Magistre:** > Thank you for sharing your experience with AdRoll! We're so glad to hear that our platform has played a key role in the success of your global brand awareness campaign. Our team works hard to provide meaningful support and recommendations for campaign optimizations, and we're thrilled that it has been beneficial for you. Your feedback on wanting more visibility on brand awareness metrics and streamlined reporting is also greatly appreciated. We are constantly working to improve our services, and your input is valuable in helping us better meet the needs of our customers. Thank you again for your wonderful feedback! ### 21. A+ Retargeting Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 26, 2025 **What do you like best about AdRoll?** AdRoll makes it easy to set up ad campaigns and target appropriate audiences across multiple advertising channels. Their interface is easy to use, and their customer service is top notch. **What do you dislike about AdRoll?** AdRoll can feel expensive for smaller accounts, especially when ROI is inconsistent. Understandable that performance can vary by industry and setup, but it would be helpful if there were more tools or guidance tailored to smaller advertisers to help improve return. **What problems is AdRoll solving and how is that benefiting you?** One thing we really value about AdRoll is its ability to keep our brand in front of warm leads who didn’t convert right away. That kind of retargeting visibility is key for our sales cycle, especially since some leads take longer to decide. ### 22. Great Interface, Helpful Support, and Strong Measurement Tools **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 03, 2026 **What do you like best about AdRoll?** The interface of the platform, customer support and the cross-channel makes AdRoll a great platform **What do you dislike about AdRoll?** When it comes to CTV, we would like AdRoll to add more publishers into their inventory **What problems is AdRoll solving and how is that benefiting you?** We have seen great improvements in regards to measurement, with assisted conversions and cross channel reports ### 23. Easy Integration, Excellent Support **Rating:** 5.0/5.0 stars **Reviewed by:** Erin M. | Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** September 27, 2025 **What do you like best about AdRoll?** I love how easy it is to integrate AdRoll with HubSpot, which was a key factor in my initial decision to use it. The team is incredibly helpful, making the setup process smooth. As a small team, AdRoll enables us to run scalable, targeted digital display advertising without data loss. I find the website traffic insights, contact list matching, and advertising capabilities extremely useful. **What do you dislike about AdRoll?** I think sometimes the ad library could be better. **What problems is AdRoll solving and how is that benefiting you?** AdRoll allows my small team to run digital display advertising effectively by targeting specific leads, integrating seamlessly with our CRM to prevent data loss, and providing scalability. ### 24. AdRoll is the a great platform for retargeting and programmatic display ads **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** September 28, 2025 **What do you like best about AdRoll?** They manage the campaigns for us. They support with designs - static and dynamic. They do campaigns in languages for us - Cross-channel advertising and also web retargeting, and Programmatic Display Ads. They have an excellent support team, and we see conversions coming from AdRoll. **What do you dislike about AdRoll?** Sometimes it can be overwhelming. Too many options, too many files and sizes. It tends to be messy sometimes. **What problems is AdRoll solving and how is that benefiting you?** It's another platform we use for distribution, but everything is done by AdRoll. It saves us bandwidth. And it also natively syncs with HubSpot which is great. ### 25. Adroll Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 29, 2025 **What do you like best about AdRoll?** We have been using AdRoll for our retargeting campaigns over the past few years, and the platform has consistently exceeded our expectations. The user interface is straightforward and makes it easy to implement updates. Integrating AdRoll with our clients' ecommerce platforms was also a smooth and simple process. Our agency customer support has been top notch. **What do you dislike about AdRoll?** While Adroll offers a range of tools, creating dynamic ads is still a limited feature. **What problems is AdRoll solving and how is that benefiting you?** AdRoll uniquely enables us to remarket religious products, a capability unavailable with other tools. ### 26. Best service EVER **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** June 17, 2025 **What do you like best about AdRoll?** The platform is super easy to use – everything is clearly structured and intuitive. What really stands out is the excellent support: whenever I had questions, I got quick and helpful responses. You truly feel well taken care of. **What do you dislike about AdRoll?** So far, I haven’t found anything I dislike. The platform works reliably, is easy to navigate, and the customer support is outstanding. If I had to mention something, maybe a few more automation features would be nice – but that’s just a minor suggestion. **What problems is AdRoll solving and how is that benefiting you?** AdRoll helps me manage and optimize digital advertising campaigns across different platforms in one place. It simplifies retargeting, improves ad performance tracking, and saves a lot of time through automation. This allows me to focus more on strategy and less on manual setup. I’ve seen better engagement and ROI since using AdRoll. **Official Response from Steph Abe:** > We're thrilled to hear you've had such a positive experience with our technology and team! Your wish to add more automation, is our command. We're launching the AdRoll AI Assistant which makes doing campaign creation, measurement, reporting, and optimization tasks in the platform much more of a breeze. We have a long history of AI, as within the AdRoll platform is BidIQ (our real-time bidding and optimization engine) and InIQ (our audience and insights segmentation engine) -- both which are powered by extremely rich data from our 16 years of advertising history to make well-informed predictions that lead to impressive results for our customers like you. I've linked to our help center article on getting started with the AdRoll AI Assistant if you want to learn more. We're thrilled to continue advertising AI innovation ahead, and deeply appreciate you being with us on this journey with us. Thanks again for your great review! -Steph A. ### 27. AdRoll: Solid Retargeting with Room to Improve **Rating:** 5.0/5.0 stars **Reviewed by:** Franco A. | Head of Marketing and Business Development, Small-Business (50 or fewer emp.) **Reviewed Date:** May 13, 2025 **What do you like best about AdRoll?** Retargeting capabilities – AdRoll made a name for itself with strong retargeting across web and social platforms. If you're chasing abandoned carts or lost visitors, it's decent. Cross-channel marketing – It lets you manage display ads, email, and social campaigns from one place, which sounds efficient. In practice, it's only as good as your ability to set it all up correctly. Ease of use – The interface is marketed as user-friendly. That doesn’t mean it's actually intuitive, just that it's simpler than managing multiple ad platforms separately. Customer support – Some users report decent help from support. Others say the exact opposite. It's hit or miss. Budget flexibility – You don't necessarily need a massive budget to get started, which is attractive to small businesses. **What do you dislike about AdRoll?** Platform limitations – While they claim to be all-in-one, it’s not as deep or flexible as native platforms like Meta Ads Manager or Google Ads. It can feel dumbed-down for the sake of "ease of use," which ends up limiting your control. **What problems is AdRoll solving and how is that benefiting you?** Visitor retargeting – It helps bring back users who bounced without converting, which is useful if your site gets decent traffic but poor follow-through. ### 28. Best-in-Class for Native & Remarketing, Backed by Fantastic Support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Renewables & Environment | Small-Business (50 or fewer emp.) **Reviewed Date:** February 03, 2026 **What do you like best about AdRoll?** Best tool for Native and Remarketing, and the team at Adroll is fantastic in terms of Support and strategy. Especially, Divyanshi is helping me a lot. **What do you dislike about AdRoll?** Sometime not getting result as per expectation. **What problems is AdRoll solving and how is that benefiting you?** Adroll doing remarking and CTV for us which is difficult from our side to manage via Google ads. ### 29. Outstanding Support and User-Friendly Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Jason V. | CMO, Small-Business (50 or fewer emp.) **Reviewed Date:** November 06, 2025 **What do you like best about AdRoll?** The customer service team is fast to respond and goes above and beyond to help. The platform is easy to use. **What do you dislike about AdRoll?** I'd like to see more easy to understand reports. **What problems is AdRoll solving and how is that benefiting you?** Allowing us to maintain visibility with web visitors which is super helpful since we do not have a sales team. ### 30. Remarketing Simplified with Adroll **Rating:** 4.5/5.0 stars **Reviewed by:** Siddhesh P. | Head of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** February 15, 2025 **What do you like best about AdRoll?** I love how AdRoll makes retargeting and multi-channel advertising super easy. It helps me reach the right audience across web, social, and even email without too much hassle. The AI-powered optimization is a game-changer—it adjusts bids and placements to get the best results. The dashboard is clean and easy to navigate, and I appreciate how well it integrates with platforms like Shopify and Google Ads. **What do you dislike about AdRoll?** AdRoll can get pricey, especially for smaller businesses with tight budgets. The dashboard, while user-friendly, sometimes feels a bit slow or clunky when pulling reports. **What problems is AdRoll solving and how is that benefiting you?** AdRoll makes it easy to bring back visitors who left my site without making a purchase. Its retargeting ads follow them across web, social, and email, keeping my brand in front of them until they’re ready to buy. **Official Response from Steph Abe:** > Siddhesh, Thank you graciously for your great review! I feel you on the pressures to grow efficiently with a tight digital advertising budget. Our mission is to empower marketers with advertising technology that drives sustainable growth while building trust with their audiences -- no matter their advertising budget. We do this with our proprietary AI technology called AdRoll BidIQ. I've linked an article that digs into AdRoll BidIQ below, and hope it helps you learn more about how our technology works to ensure that our customers the best bang for their advertising bucks. For additional optimization help, search "optimization" in the AdRoll Help Center or contact our Customer Support team at support@adroll.com. ### 31. Adroll's Results Are Evident **Rating:** 3.5/5.0 stars **Reviewed by:** Rita M. | Digital Marketing Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** April 22, 2025 **What do you like best about AdRoll?** The support and account management teams are amazing - they are very responsive, helpful, and are eager to make the best out of their partnership. **What do you dislike about AdRoll?** Very limited visibility on bottom-line results. Sales aren't directly linked to Adroll through analytics, but the rise in sales within the advertising region are apparent. **What problems is AdRoll solving and how is that benefiting you?** Adroll has eased our entry into the United States market - with their high coverage areas and display networks, the brand has begun to receive awareness and recognition in a market that we hadn't previously touched. ### 32. Intuitive interface that would help you reach your target with powerful display solutions **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Accounting | Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2025 **What do you like best about AdRoll?** Adroll has played a major role in helping us achieve our annual goal. Their display solutions are reliable and perfectly suited for hospitality sector. What truly stands out is their powerful interface tool. It's fast and intuitive. It allows us to manage, make update in real-time with a user-friendly dashboard. Support has also been responsive and always willing to go the extra mile to ensure we're getting the most out of the platform. **What do you dislike about AdRoll?** The social media connection between Adroll and customer's pages, is not always easy to activate, and working directly with Meta may be more appropriate for certain more mature clients that need all the features and full power of targeting. **What problems is AdRoll solving and how is that benefiting you?** Adroll allows us to target specific audiences, with template or custom banners with minimal effort from our team. Most importantly, their display capabilities have directly contributed to increased revenue. ### 33. Great tool for business **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Logistics and Supply Chain | Small-Business (50 or fewer emp.) **Reviewed Date:** February 13, 2025 **What do you like best about AdRoll?** AdRoll has been a great tool for our business, helping us streamline our retargeting and advertising efforts. The user-friendly platform makes it easy to set up and manage campaigns across multiple channels. We've seen improved engagement and conversions since implementing AdRoll, and the insights provided have been valuable for optimising our strategy. The integration with other marketing tools is seamless, and the automation features save us time while ensuring our ads reach the right audience. Customer support has also been helpful whenever we've needed assistance. **What do you dislike about AdRoll?** The cost structure can sometimes be unclear, and pricing could be more transparent, especially for smaller businesses with tighter budgets. The interface could be more intuitive, especially for new users who may initially find it overwhelming. Improved onboarding and tutorials would be helpful. **What problems is AdRoll solving and how is that benefiting you?** We've seen improved engagement and conversions since implementing AdRoll, and the insights provided have been valuable for optimising our strategy. ### 34. Nice business to deal with **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** September 25, 2025 **What do you like best about AdRoll?** The people who have been involved with our account have been fantastic. The platform itself is also easy to use. **What do you dislike about AdRoll?** For us most of the advertising contributes to view through conversions. Obviously it is much easier to assess the value of the service when getting click through conversions. **What problems is AdRoll solving and how is that benefiting you?** Adroll provides us a platform to get our advertising out broadly across digital channels. Targeting both new visitors and existing customers. ### 35. Powerful Remarketing Capabilities **Rating:** 4.0/5.0 stars **Reviewed by:** Priya D. | Paid Media Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 24, 2025 **What do you like best about AdRoll?** I’ve used AdRoll for running remarketing campaigns for one of my real estate clients, and I must say, the experience was smooth and results-driven. The platform made it incredibly easy to set up and manage retargeting ads **What do you dislike about AdRoll?** Initial setup requires a learning curve for beginners **What problems is AdRoll solving and how is that benefiting you?** dRoll helps solve the challenge of staying top-of-mind with potential customers who’ve visited a website but didn’t convert. In my case, it allowed me to re-engage high-intent audiences for a real estate client through strategic remarketing across web and social platforms. ### 36. Very good experience with Adroll **Rating:** 5.0/5.0 stars **Reviewed by:** Aakash B. | Growth & Performance Manager, Enterprise (> 1000 emp.) **Reviewed Date:** February 13, 2025 **What do you like best about AdRoll?** AdRoll has been an effective platform for our retargeting and prospecting campaigns. The dashboard is intuitive, making it easy to track performance metrics and optimize our ads. We've seen a significant improvement in our return on ad spend (ROAS) and customer engagement **What do you dislike about AdRoll?** there is majorly nothing disliked about adroll **What problems is AdRoll solving and how is that benefiting you?** Their cross-channel capabilities, including web and social, help us maintain a consistent brand presence. The support team is also responsive and helpful whenever we need assistance. Highly recommend AdRoll for performance-driven digital marketing ### 37. Great advertising solution with wide range of potential applications **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Events Services | Enterprise (> 1000 emp.) **Reviewed Date:** March 05, 2025 **What do you like best about AdRoll?** AdRoll is relatively intuitive as a platform, setting up ad campaigns and optimizing them is a seamless process. I like integrations with other software we already use, for example Hubspot. Customer support is very quick to respond and has helped solve numerous issues in a timely manner. **What do you dislike about AdRoll?** I sense the platform has many more capabilities than we currently use, although, it is difficult to fully understand and their aren't many helpful training resources. Also, the pricing model is very confusing **What problems is AdRoll solving and how is that benefiting you?** Adroll provides us with a relatively easy to navigate platform that helps us identify and target specific audiences with digital and mobile ads. ### 38. Our favorite display provider **Rating:** 4.5/5.0 stars **Reviewed by:** Jessica H. | Associate Director, Performance Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** February 13, 2025 **What do you like best about AdRoll?** Adroll is easy to use and we love that we can feed our audiences from Hubspot seamlessly. We specifically use it for our remarketing efforts. We get more visibility into data and love it. Our Adroll rep is very responsive and helpful too. **What do you dislike about AdRoll?** I don't like how it dings my credit card everytime we made a signifcant edit with campaigns. **What problems is AdRoll solving and how is that benefiting you?** We use it to reengage previous customers and site visitors. ### 39. Outstanding customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Rob W. | Social Media & Content Producer, Mid-Market (51-1000 emp.) **Reviewed Date:** February 18, 2025 **What do you like best about AdRoll?** Really great customer service. AdRoll are always happy to accomodate our needs and bring ideas to the table. **What do you dislike about AdRoll?** Nothing so far! Honestly, it's been great working with them. **What problems is AdRoll solving and how is that benefiting you?** AdRoll has proven very effective in keeping our brand top of customers' mind and helping to move prospects through the sales funnel. **Official Response from Steph Abe:** > Rob, Thank you for your kind review! We love that you're loving your customer service experience with us, and that we're helping you build lasting connections between your brand and your consumers through advertising. And gosh, we're blushing that there isn't anything you dislike about us -- we'll do are darn best to keep it that way. Thanks again! ### 40. Solid DSP With Room to Improve **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 22, 2023 **What do you like best about AdRoll?** Customer service has been responsive. Their base display products are good, easy to use, and integrate well with many platforms. **What do you dislike about AdRoll?** Their agency options were super confusing. It was difficult to figure out the best route for my small agency. Also, their portal has quite a few bugs. Particualrly, the recipe section. **What problems is AdRoll solving and how is that benefiting you?** We wanted a DSP with a large network that would easily integrate into our dashbaords. **Official Response from Steph Abe:** > We're glad to hear that you've found our customer service to be responsive and that our display products are easy to use and integrate well with many platforms. We appreciate your feedback about the agency options and portal bugs, and we'll work to improve these areas. ### 41. It's very good support and strong web tools **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 13, 2025 **What do you like best about AdRoll?** The support is very good. AdRoll try to assist their customer as much as they can. **What do you dislike about AdRoll?** The ads create tool should have more functions in order to have a good ads. **What problems is AdRoll solving and how is that benefiting you?** It has a good ads channel, so we can do our ads easily than do it by ourselfous. ### 42. AdRoll for Retargeting **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** February 13, 2025 **What do you like best about AdRoll?** Super easy to setup effective retargeting campaigns, use it regularly to supplement campaigns on other platforms **What do you dislike about AdRoll?** Haven't yet found anything to really dislike, would enjoy greater campaign customization options but they aren't essential to successful use **What problems is AdRoll solving and how is that benefiting you?** AdRoll is allowing us to retarget our customers across a greater network ### 43. AdRoll works as intended with exceptional support to boot **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** May 14, 2025 **What do you like best about AdRoll?** The support is far better than competing platforms. **What do you dislike about AdRoll?** The reporting doesn't look great. Building audiences could be easier. **What problems is AdRoll solving and how is that benefiting you?** We work in Healthcare advertising, and Google will not allow us to run remarketing. AdRoll helps resolve this issue. ### 44. Great service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** February 14, 2025 **What do you like best about AdRoll?** Adroll has been a great option for many of our customers. They promptly answer questions I have, and has been a great resource. I appeciate it! **What do you dislike about AdRoll?** I have been getting great support, but it's helpful to talk with someone directly someitme. I know once I have mor eclients there will be a different level ot direct service so I'm actively loooking to grow with Adroll! **What problems is AdRoll solving and how is that benefiting you?** Adrolls services ar providing ad campaigns for my clients which has been successful! ### 45. Outstanding Customer Service **Rating:** 5.0/5.0 stars **Reviewed by:** Jenna F. | Digital Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 16, 2024 **What do you like best about AdRoll?** Our account manager Dallan is really responsive and helpful. He is willing to walk us through anything we don't understand. Adding the pixel to GTM is really easy to implement. **What do you dislike about AdRoll?** I wish that you could ad one facebook account to the entire account and only like the ads to the correct advertiser account. **What problems is AdRoll solving and how is that benefiting you?** The ability to see website visits so clearly and have such great data on ROAS is outstanding and really helpful to us. **Official Response from Steph Abe:** > Jenna, thank you graciously for your kind review! We love to hear that you find our customer service to be outstanding, and that you're having a great experience with your account manager, Dallan. Furthermore, it's great to learn that you had a really easy time adding the pixel to Google Tag Manager (GTM). We also sure do appreciate you sharing your wish to better enable you to more seamlessly manage multiple. Thanks again! ### 46. Exceptional Service & Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Cuyler F. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 17, 2023 **What do you like best about AdRoll?** Above everything else, there service, care and attentional to detail for their clients is beyond any other platform. They genuinely want you and your team to succeed. The platform is easy to use, loaded with technology and features, and it feels borderline impossible to not run a successful campaign. **What do you dislike about AdRoll?** I would not call it a dislike, more like a pipe dream. If they could figure how to operate Google Ads from the platform they would be the best advertising platform on the planet. **What problems is AdRoll solving and how is that benefiting you?** We needed a programmatic solution beyond the default of using Google Display Network which produces lackluster retargeting results. With AdRoll we are able to provide our clients with complete full funnel strategies. **Official Response from Steph Abe:** > Cuyler, Thank you for your feedback and kind review. It's wonderful to learn you're having a great experience with our team, and that you're getting successful campaign results! Your product feature request is noted and has been bubbled up to the team. Kind Regards, -Steph A. ### 47. Maximize Your Marketing ROI with AdRoll **Rating:** 5.0/5.0 stars **Reviewed by:** Themis C. | Group CMO, Mid-Market (51-1000 emp.) **Reviewed Date:** August 29, 2023 **What do you like best about AdRoll?** AdRoll is a comprehensive advertising platform that excels in retargeting and audience reach. Its multi-channel approach and advanced technology maximise your advertising efforts across the board. The analytics and reporting features are top-notch, providing detailed insights into campaign performance essential for making data-driven decisions. Additionally, the customer support team is always ready to help, providing quick and efficient solutions to any issues. **What do you dislike about AdRoll?** While there is a learning curve associated with navigating the platform's many features and settings, it is well worth the effort, given the results that can be achieved, and the team is always more than willing to assist. Overall, AdRoll is an investment that can significantly benefit businesses looking to enhance their online advertising efforts. **What problems is AdRoll solving and how is that benefiting you?** Its sophisticated targeting capabilities ensure the most relevant audience sees ads, whether previous site visitors or new prospects with similar characteristics to existing customers. Its cross-platform advertising capabilities further enhance this, simplifying ad management across multiple channels. AdRoll's retargeting features nudge users interested in your products or services to complete the desired action, optimising conversion rates. Its detailed analytics and reporting features also provide valuable insights into user behaviour and campaign performance, enabling data-driven decisions for continuous campaign optimisation. Ultimately, AdRoll maximises the ROI of your advertising budget by ensuring your ads reach the right people at the right time and on the right platform, leading to higher conversion rates and more effective campaigns. **Official Response from Steph Abe:** > Hi Themis, Thank you kindly for sharing your feedback! It's wonderful to hear that you've found our platform to work really well for your campaign needs. It especially warms my heart to learn that you're able to make smart decisions using our data and reporting features. I feel very grateful for the effort you put into learning how to navigate the AdRoll platform, and am delighted that you've found your experience worth-while. Graciously, Steph Abe Sr. Customer Marketing Manager at AdRoll ### 48. AdRoll experience **Rating:** 5.0/5.0 stars **Reviewed by:** Zhanna t. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 20, 2023 **What do you like best about AdRoll?** owerful DSP for targeted lead gen. Granular targeting, insightful reports, conversion focus. Increased registrations & deposit rate in my experience. User-friendly, great support. Worth a try! **What do you dislike about AdRoll?** Not dislike , but have problems with pixel activation **What problems is AdRoll solving and how is that benefiting you?** Reach out to our old costumers and get them back **Official Response from Steph Abe:** > We're glad to hear that you've had a positive experience with AdRoll and that it has helped increase your registrations and deposit rate. We understand that pixel activation can sometimes be a challenge, and we're continuously working to improve this process for our users. Thank you for your feedback! ### 49. 5-star review for AdRoll's services **Rating:** 4.5/5.0 stars **Reviewed by:** stephanie B. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 05, 2023 **What do you like best about AdRoll?** I recently started using AdRoll's services for my business, Rustic Furniture Outlet, and I must say, they have been amazing! Their team helped me set up my account and guided me through the process of retargeting. The results have been impressive - I have seen a significant increase in website traffic and conversions. AdRoll's technology and expertise in digital advertising are top-notch, and their customer service is outstanding. I highly recommend AdRoll to any business looking to grow its online presence and drive sales. Thank you, AdRoll! **What do you dislike about AdRoll?** I do do not have any negative to share about tis company - they are on the ball and great to work with! they have a great team - maybe an intergrated app with Shopify to stay always no the same plateform? **What problems is AdRoll solving and how is that benefiting you?** AdRoll is solving the problem of targeting the right audience. Their technology allows me to create and target ads to specific audiences based on their behavior and interests, which means I am not wasting money on advertising to people who are unlikely to be interested in my products. **Official Response from Steph Abe:** > Thank you graciously for sharing your feedback! It's great to hear that you're able to target the right audiences using AdRoll. Are you familiar with our integration with Shopify? I've linked a help center article below. Hope it helps! ### 50. Outstanding support **Rating:** 5.0/5.0 stars **Reviewed by:** Tim B. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 19, 2023 **What do you like best about AdRoll?** AdRoll has a helpful team ready to help. They are knowledgeable and skilled. Having a team available to assist when needed is what makes the entire platform a no brainer. Every company should be using AdRoll services to increase the return on all other marketing and advertising they're doing. **What do you dislike about AdRoll?** It can be a little challenging to set things up correctly when you want to get more granular with your retargeting, but the team is there to help. **What problems is AdRoll solving and how is that benefiting you?** Increase ROI on all marketing and ad campaigns **Official Response from Steph Abe:** > Tim, thank you graciously for reviewing AdRoll! It's incredible to hear you've loved your interactions with our Customer Support team. I am also delighted to learn that you've been able to increase your ROI on your marketing and ad campaigns using AdRoll. Finally, I appreciate your feedback on where we can improve and have shared it with my team. Thanks again! -Steph A. ## AdRoll Discussions - [How can I get support on campaign performance and adjustments we can make to improve?](https://www.g2.com/discussions/41020-how-can-i-get-support-on-campaign-performance-and-adjustments-we-can-make-to-improve) - 1 comment, 1 upvote - [How do I make the most out of Adroll for media?](https://www.g2.com/discussions/37257-how-do-i-make-the-most-out-of-adroll-for-media) - 1 comment, 1 upvote - [How do you track attribution, while using a linear strategy](https://www.g2.com/discussions/24617-how-do-you-track-attribution-while-using-a-linear-strategy) - 1 comment, 1 upvote - [Does anybody knows a good source of AdRoll documentation?](https://www.g2.com/discussions/12154-does-anybody-knows-a-good-source-of-adroll-documentation) - 1 comment, 1 upvote - [If you account got suspended will your campaign keep running?](https://www.g2.com/discussions/11941-if-you-account-got-suspended-will-your-campaign-keep-running) - 1 comment, 1 upvote - [View AdRoll pricing details and edition comparison](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1690976&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-08-14+15%3A26%3A58+-0500&secure%5Bsession_id%5D=a2ad0608-da1d-4858-9485-4b7daae40092&secure%5Btoken%5D=a2e67670918ca87d5d2c1ac0e9ddd90b16120811497c15813216456753361ef8&format=llm_user) ## AdRoll Integrations - [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) - [DashThis](https://www.g2.com/products/dashthis/reviews) - [Data Studio](https://www.g2.com/products/data-studio/reviews) - [Funnel](https://www.g2.com/products/funnel/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Singular](https://www.g2.com/products/singular/reviews) - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - [Supermetrics](https://www.g2.com/products/supermetrics/reviews) - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) ## AdRoll Features **Channel Functionality** - Display Functionality **Retargeting** - A/B Testing - Audience Segmentation - Behavioral Targeting - Reporting & Analytics - Geo Targeting - Cross-channel Retargeting - Personalization **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Algorithmic Attribution - Cross-Device Attribution - Offline Attribution - Custom Attribution - Cross Channel Attribution **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Demand Side Platforms** - Cross Channel Capabilities **Platform - Connected TV (CTV) Advertising Platforms** - Personalized Segmentation - Ad Serving - Streaming Capabilites - Performance Analytics **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Agentic AI - Demand Side Platform (DSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Native Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Video Functionality** - Video Functionality **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Marketing** - B2B Attribution - B2C Attribution - Multi-Channel Marketing - Third-Party Integrations - Social Media Integration **Campaign Management - Connected TV (CTV) Advertising Platforms** - Creative Assets - Campaign Dashboard **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Task Planning - Project Planning **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Retargeting** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Social Functionality** - Social Functionality **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Agentic AI - Connected TV (CTV) Advertising Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Additional Functionality** - AI/Machine Learning - Multi-Channel Management - Multi-Campaign - Campaign Segmentation - Channel Management - Advertising Management - Reporting/Analytics - Campaign Planning - Customer Activity Tracking - Performance Metrics - Conversion Tracking - API - Data Import/Export - Campaign Management - Generative AI - A/B Testing - Customer Journey Mapping - Affiliate Management - Predictive Analytics - Monitoring - AI Copilot - Lead Capture - CRM - Audience Targeting - Attribution Modeling - ROI Tracking - Conversion Rate Optimization - Alerts/Notifications - Lead Management - Campaign Analytics - Visitor Tracking - Customer Segmentation - Customizable Reports - Dashboard Creation - Website Analytics - Engagement Tracking - Lead Qualification - Behavior Tracking **Mobile Functionality** - Mobile Functionality **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities - Activity Dashboard - Retargeting Ads **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting - Audience Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Demand Side Platforms** - Machine Learning Optimization - Estimate and Projections - Cross-Device Capabilities - AI/Machine Learning **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications - Budget Management - Display Ad Management - Campaign Management - Ad Inventory Management - Alerts/Notifications - Document Management - File Management - Workflow Management - Email Management - Display Ad Management - Calendar Management - Task Management - Campaign Management - Deadline Management - Client Management - Project Management **Additional Functionality** - Multi-Channel Marketing - Customer Segmentation - Generative AI - AI Copilot - For Advertising Agencies - Bidding Strategies - ROI Tracking **Additional Functionality** - Campaign Analytics - Generative AI - Dynamic Content - Performance Metrics - Data Visualization - Project Time Tracking - Real-Time Updates - Data Import/Export - Real-Time Data - Cross Channel Attribution - Prioritization - Heatmaps - Customizable Branding - Customizable Templates - Drag & Drop - Monitoring - Access Controls/Permissions - Search/Filter - Personalization - Real-Time Reporting - A/B Testing - Reminders - Reporting & Statistics - Activity Tracking - Collaboration Tools - Tagging - AI Copilot - Behavior Analytics - Task Progress Tracking - Commenting/Notes - Task Scheduling - Projections ## Top AdRoll Alternatives - [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) - 3.8/5.0 (218 reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - 4.2/5.0 (1,393 reviews) - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - 4.7/5.0 (889 reviews)