# Top 10 Demandbase One Alternatives & Competitors (1,988)4.4 out of 5 Demandbase One is one of the most-searched tools in the Account Data Management Software category on G2. Account Data Management Software is used by teams seeking time saving, easily administered platforms with features like opportunity timeline , market insights , and omni-channel tracking , according to G2 reviews. In most cases, users compare alternatives based on reliability and ease of use. The best overall alternative to Demandbase One is [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews), rated ~4.3 stars on G2 from 652+ reviewers. It is frequently praised for audience targeting and targeting. Other well-known alternatives to Demandbase One are: - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) – known for contact information and data accuracy (G2 star rating ~4.5) - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) – highly rated for intent data and lead generation (G2 star rating ~4.2) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) – offers email marketing and marketing automation (G2 star rating ~4.4) - [GTM Studio - Powered by ZoomInfo](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews) – best suited for teams that need lead generation and data accuracy (G2 star rating ~4.5) Browse top options below. Based on G2 review data, Demandbase One is most commonly used in industries like [Account Data Management Software](https://www.g2.com/categories/account-data-management), [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence), [Account-Based Orchestration Platforms](https://www.g2.com/categories/account-based-orchestration-platforms). Compare user ratings by vertical to find the best fit. [Get Price](/products/demandbase-one/software_advice_form_fill/new) ## Top 10 Alternatives to Demandbase One Recently Reviewed By G2 Community Browse options below. Based on reviewer data, you can see how Demandbase One stacks up to the competition, check reviews from current & previous users in industries like Computer Software, Marketing and Advertising, and Computer & Network Security, and find the best product for your business. [![G2 Advertising](/assets/my-g2-logo-41632af6f81a240a0a9886638f412b2ac9a29f4001534f8c83be89a58ef9d45d.svg "G2 Advertising")](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) Sponsored G2 Advertising Get 2x conversion than Google Ads with G2 Advertising! G2 Advertising places your product in premium positions on high-traffic pages and on targeted competitor pages to reach buyers at key comparison moments. [ Learn More ](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/76f9a5b7ec4c81d6e83a33fb8cef9d03/adroll-abm-formerly-rollworks.png "Product Avatar Image") ](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) [ AdRoll ABM (Formerly RollWorks) ](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) By [NextRoll](https://www.g2.com/sellers/nextroll) [ 4.3/5(655) ](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews#reviews) Product Description AdRoll ABM (Formerly RollWorks) seamlessly combines precise B2B audience segmentation and targeting solutions with a cross-channel demand-side platform into a single application. Powered by InIQ and BidIQ, our AI buyer insight engine and bid optimization engine, AdRoll ABM offers a powerful, yet easy-to-use, platform for B2B marketers to unlock precision to drive pipeline and revenue. Reviewers say compared to Demandbase One, AdRoll ABM (Formerly RollWorks) is: More expensive Better at support Easier to do business with Categories in common with Demandbase One: [ Marketing Account Intelligence ](/categories/marketing-account-intelligence)[ Buyer Intent Data Providers ](/categories/buyer-intent-data-providers)[ Demand Side Platform (DSP) ](/categories/demand-side-platform-dsp)[ Account Data Management ](/categories/account-data-management)[ Account-Based Advertising ](/categories/account-based-advertising) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/0fe1247bb1ae3d476bf6e9dbd470cf7d/gtm-workspace-powered-by-zoominfo.png "Product Avatar Image") ](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) [ GTM Workspace - Powered by ZoomInfo ](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) By [ZoomInfo](https://www.g2.com/sellers/zoominfo-26a9872a-d61e-4832-ab53-5e972b230706) [ 4.5/5(9,106) ](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews#reviews) Product Description GTM Workspace is a unified sales execution platform that brings together CRM data, ZoomInfo intelligence, engagement history, and buying signals in one consolidated view - so account executives and account managers can manage their entire book of business, prioritize pipeline, and act on the best opportunities without ever switching tools. Reviewers say compared to Demandbase One, GTM Workspace - Powered by ZoomInfo is: Slower to reach roi More expensive Easier to set up Categories in common with Demandbase One: [ Marketing Account Intelligence ](/categories/marketing-account-intelligence)[ Buyer Intent Data Providers ](/categories/buyer-intent-data-providers)[ Lead Capture ](/categories/lead-capture)[ Account Data Management ](/categories/account-data-management)[ Market Intelligence ](/categories/market-intelligence) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/4fac05402fe43361a53e62b04e561fd1/6sense-revenue-marketing.png "Product Avatar Image") ](https://www.g2.com/products/6sense-revenue-marketing/reviews) [ 6sense Revenue Marketing ](https://www.g2.com/products/6sense-revenue-marketing/reviews) By [6sense](https://www.g2.com/sellers/6sense) [ 4.2/5(1,482) ](https://www.g2.com/products/6sense-revenue-marketing/reviews#reviews) Product Description 6sense is an ABM/ABX platform that helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team, helping them know everything they need to know so they can do anything needed to compete and win more often. Reviewers say compared to Demandbase One, 6sense Revenue Marketing is: More expensive Categories in common with Demandbase One: [ Marketing Account Intelligence ](/categories/marketing-account-intelligence)[ Buyer Intent Data Providers ](/categories/buyer-intent-data-providers)[ Account Data Management ](/categories/account-data-management)[ Account-Based Advertising ](/categories/account-based-advertising)[ AI Sales Assistant ](/categories/ai-sales-assistant) [![G2 Advertising](/assets/my-g2-logo-41632af6f81a240a0a9886638f412b2ac9a29f4001534f8c83be89a58ef9d45d.svg "G2 Advertising")](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) Sponsored G2 Advertising Get 2x conversion than Google Ads with G2 Advertising! G2 Advertising places your product in premium positions on high-traffic pages and on targeted competitor pages to reach buyers at key comparison moments. [ Learn More ](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image") ](https://www.g2.com/products/hubspot-marketing-hub/reviews) [ HubSpot Marketing Hub ](https://www.g2.com/products/hubspot-marketing-hub/reviews) By [HubSpot](https://www.g2.com/sellers/hubspot) [ 4.4/5(14,912) ](https://www.g2.com/products/hubspot-marketing-hub/reviews#reviews) Product Description Marketing automation software to help you attract the right audience, convert more visitors into customers, and run complete inbound marketing campaigns at scale — all on one powerful, easy-to-use CRM platform. Reviewers say compared to Demandbase One, HubSpot Marketing Hub is: More expensive Slower to reach roi More usable Categories in common with Demandbase One: [ AI Agents For Business Operations ](/categories/ai-agents-for-business-operations)[ Customer Journey Analytics ](/categories/customer-journey-analytics)[ Account Data Management ](/categories/account-data-management)[ Account-Based Web and Content Experiences ](/categories/account-based-web-and-content-experiences)[ Account-Based Orchestration Platforms ](/categories/account-based-orchestration-platforms) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/3b59d9a0ad67ae5bc9ac4f8caddba231/gtm-studio-powered-by-zoominfo.png "Product Avatar Image") ](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews) [ GTM Studio - Powered by ZoomInfo ](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews) By [ZoomInfo](https://www.g2.com/sellers/zoominfo-26a9872a-d61e-4832-ab53-5e972b230706) [ 4.5/5(3,512) ](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews#reviews) Product Description GTM Studio is ZoomInfo's AI-powered go-to-market canvas that unifies signals, systems, and teams in one intelligent workspace - enabling RevOps and marketing teams to launch proven plays, enrich data automatically, and activate sellers fast, with no engineering support and no ticket queues. Reviewers say compared to Demandbase One, GTM Studio - Powered by ZoomInfo is: Better at meeting requirements Easier to set up More usable Categories in common with Demandbase One: [ Marketing Account Intelligence ](/categories/marketing-account-intelligence)[ Buyer Intent Data Providers ](/categories/buyer-intent-data-providers)[ Lead Capture ](/categories/lead-capture)[ Account Data Management ](/categories/account-data-management)[ Account-Based Advertising ](/categories/account-based-advertising) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/99c4bd25dc044ae603ad32e419e76983/apollo-io.png "Product Avatar Image") ](https://www.g2.com/products/apollo-io/reviews) [ Apollo.io ](https://www.g2.com/products/apollo-io/reviews) By [Apollo.io](https://www.g2.com/sellers/apollo-io) [ 4.7/5(9,704) ](https://www.g2.com/products/apollo-io/reviews#reviews) Product Description Apollo is an all-in-one sales intelligence platform with tools to help you prospect, engage, and drive more revenue. Sellers and marketers use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 210M contacts and 35M companies with robust and accurate data. Teams leverage Apollo’s Engagement Suite to scale outbound activity and sequences effectively. Finally, up-level your entire go-to-market processes with Apollo's Intelligence Engine with recommendations and analytics that help you close. Founded in 2015, Apollo.io is a leading data intelligence and sales engagement platform trusted by over 10,000 customers, from rapidly growing startups to global enterprises. Reviewers say compared to Demandbase One, Apollo.io is: Easier to set up Easier to admin More usable Categories in common with Demandbase One: [ Marketing Account Intelligence ](/categories/marketing-account-intelligence)[ Buyer Intent Data Providers ](/categories/buyer-intent-data-providers)[ Lead Capture ](/categories/lead-capture)[ Account Data Management ](/categories/account-data-management)[ Sales Intelligence ](/categories/sales-intelligence) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/9b356734a510be9bdb721553d9577ad4/lead411.png "Product Avatar Image") ](https://www.g2.com/products/lead411/reviews) [ Lead411 ](https://www.g2.com/products/lead411/reviews) By [Lead411](https://www.g2.com/sellers/lead411) [ 4.5/5(482) ](https://www.g2.com/products/lead411/reviews#reviews) Product Description Lead411 offers a comprehensive data platform fueled by Lead Intelligence. Lead411 provides verified company and contact data including verified emails, mobile direct dials, and email/SMS campaign outreach. Reviewers say compared to Demandbase One, Lead411 is: Easier to set up Easier to admin Easier to do business with Categories in common with Demandbase One: [ Marketing Account Intelligence ](/categories/marketing-account-intelligence)[ Buyer Intent Data Providers ](/categories/buyer-intent-data-providers)[ Account Data Management ](/categories/account-data-management)[ Market Intelligence ](/categories/market-intelligence)[ Sales Intelligence ](/categories/sales-intelligence) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/591d636846dd2fb7c5c29917cdb1879a/metadata-io.png "Product Avatar Image") ](https://www.g2.com/products/metadata-io/reviews) [ Metadata.io ](https://www.g2.com/products/metadata-io/reviews) By [Metadata](https://www.g2.com/sellers/metadata) [ 4.6/5(300) ](https://www.g2.com/products/metadata-io/reviews#reviews) Product Description Metadata is the only AI campaign execution platform for B2B marketers. Metadata’s patented technology executes thousands of B2B campaigns in a matter of hours, automatically optimizing campaigns for pipeline impact at a velocity that is not humanly possible. Reviewers say compared to Demandbase One, Metadata.io is: Better at support Easier to do business with Better at meeting requirements Categories in common with Demandbase One: [ Marketing Account Intelligence ](/categories/marketing-account-intelligence)[ Account Data Management ](/categories/account-data-management)[ Account-Based Advertising ](/categories/account-based-advertising)[ Account-Based Orchestration Platforms ](/categories/account-based-orchestration-platforms)[ Account-Based Analytics ](/categories/account-based-analytics) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/16b65848c6cee4f401b029ef8e203f40/madison-logic-platform.png "Product Avatar Image") ](https://www.g2.com/products/madison-logic-platform/reviews) [ Madison Logic Platform ](https://www.g2.com/products/madison-logic-platform/reviews) By [Madison Logic](https://www.g2.com/sellers/madison-logic) [ 4.3/5(275) ](https://www.g2.com/products/madison-logic-platform/reviews#reviews) Product Description Our B2B marketing technology platform, Activate ABM™, unifies display advertising and lead generation with comprehensive attribution metrics to show full return on investment. ActivateABM is the only account-based marketing full funnel solution driven by intent data, targeting prospects when they are exhibiting the most propensity to buy. Reviewers say compared to Demandbase One, Madison Logic Platform is: Better at support Easier to set up Easier to do business with Categories in common with Demandbase One: [ Marketing Account Intelligence ](/categories/marketing-account-intelligence)[ Buyer Intent Data Providers ](/categories/buyer-intent-data-providers)[ Account Data Management ](/categories/account-data-management)[ Account-Based Advertising ](/categories/account-based-advertising)[ Account-Based Orchestration Platforms ](/categories/account-based-orchestration-platforms) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/c2fb217ed112b00cea680b08b13a3f8c/foundry-abm.jpg "Product Avatar Image") ](https://www.g2.com/products/foundry-abm/reviews) [ Foundry ABM ](https://www.g2.com/products/foundry-abm/reviews) By [Foundry](https://www.g2.com/sellers/foundry-c6ab7058-5185-45a4-b1e0-961b90464e7b) [ 4.2/5(206) ](https://www.g2.com/products/foundry-abm/reviews#reviews) Product Description The complete platform and expertise to scale your ABM Success Reviewers say compared to Demandbase One, Foundry ABM is: Slower to reach roi More expensive Better at support Categories in common with Demandbase One: [ Buyer Intent Data Providers ](/categories/buyer-intent-data-providers)[ Account Data Management ](/categories/account-data-management)[ Account-Based Advertising ](/categories/account-based-advertising)[ Sales Intelligence ](/categories/sales-intelligence)[ Account-Based Web and Content Experiences ](/categories/account-based-web-and-content-experiences) ## Demandbase One Alternatives FAQs Generated using AI ### How does Demandbase One compare to AdRoll ABM (Formerly...? According to G2 data, [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) holds a slight edge over [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) in several key dimensions: Demandbase One scores 8.5 in Better at Meeting Requirements versus 8.4 for AdRoll ABM, and 8.5 in More Usable compared to 8.4. Both products tie at 8.3 for Easier to Set Up, while AdRoll ABM leads by 0.1 points in Easier to Admin (8.6 vs 8.5), Better at Support (8.9 vs 8.8), and Easier to Do Business With (8.9 vs 8.8). User reviews highlight Demandbase One's strengths in ease of use (211 mentions), lead generation (190 mentions), insights (184 mentions), and intent data (159 mentions). It also offers advanced features such as Connections, Internationalization, and Multivariate Testing, which AdRoll ABM lacks. Conversely, AdRoll ABM provides Mobile Rich Media Capabilities not found in Demandbase One. Both platforms have a learning curve, with Demandbase One receiving 86 mentions of Learning Curve and AdRoll ABM 65. Demandbase One is noted for its comprehensive analytics and integrations, while AdRoll ABM is praised for its user-friendly interface, straightforward campaign setup, and strong customer support. Demandbase One users appreciate its unified platform for account insights and intent data, whereas AdRoll ABM users value its ease of launching multi-channel campaigns and CRM integrations. Pricing and complexity are cited as challenges for both, with Demandbase One often seen as more enterprise-oriented and AdRoll ABM favored for smaller teams or those seeking quicker deployment. ### What are the best alternatives to Demandbase One? The best alternatives to Demandbase One according to G2 user reviews and ratings include [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) (4.5/5 stars with 9,099 reviews), [Apollo.io](https://www.g2.com/products/apollo-io/reviews) (4.7/5 stars with 9,660 reviews), [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) (4.3/5 stars with 650 reviews), [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) (4.3/5 stars with 1,432 reviews), and [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) (4.4/5 stars with 14,768 reviews). These alternatives are highly rated for ease of use, data accuracy, intent data, integrations, and support. ### What features do alternatives offer that Demandbase One does not? Alternatives to Demandbase One offer several features not available natively in Demandbase One, including mobile rich media capabilities (AdRoll ABM), benchmarks and market intelligence software for finance and web sectors (GTM Workspace - Powered by ZoomInfo and Lead411), B2C attribution, cross-device attribution, customer interaction automation, feedback collection, offline attribution, and sales follow-up (HubSpot Marketing Hub). ### Which Account Data Management tools do reviewers recommend instead of Demandbase One? Reviewers recommend several Account Data Management tools instead of Demandbase One based on their superior ease of administration, support, usability, and feature sets. [Apollo.io](https://www.g2.com/products/apollo-io/reviews) is praised for its all-in-one sales intelligence platform with a large, accurate B2B database and strong outreach automation. [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) is favored for its comprehensive, frequently refreshed contact and company insights, intent data, and AI-driven prioritization. [AdRoll ABM](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) is noted for its precise B2B audience segmentation combined with cross-channel demand-side platform capabilities and excellent customer support. [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) is recommended for its AI-powered predictive analytics and account-based orchestration that align marketing and sales. [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) is valued for its all-in-one CRM platform with powerful marketing automation and ease of use. These tools consistently outperform Demandbase One in ease of administration, support, and meeting user requirements according to G2 data. ### Why do users choose AdRoll ABM (Formerly... over Demandbase One? Users choose [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) over Demandbase One primarily for its ease of use and faster time to value. With 167 mentions of ease of use and 62 mentions of easy setup, AdRoll ABM is recognized for its intuitive interface and straightforward campaign management, enabling teams to launch live, multi-channel campaigns within hours rather than weeks. AdRoll ABM's seamless CRM integrations, especially with Salesforce and HubSpot, and strong customer support (91 mentions) contribute to smoother onboarding and daily operations. Users appreciate its clean dashboard, practical audience segmentation, and effective retargeting capabilities that improve lead quality and campaign ROI. Additionally, AdRoll ABM is often chosen for its cost-effectiveness and suitability for smaller teams or organizations seeking a less complex ABM solution. Its ability to deliver precise account targeting with strong intent data, combined with a lower perceived complexity and pricing compared to Demandbase One, makes it a compelling choice for businesses prioritizing quick deployment, ease of administration, and accessible support. Users also highlight its helpful account managers and consistent platform improvements as key reasons for preference. ### Explore Articles [ Top onboarding tools for small business sales teams ](https://www.g2.com/discussions/top-onboarding-tools-for-small-business-sales-teams) [ Accounting Firms in Los Angeles ](https://www.g2.com/categories/accounting-firms/locations/los-angeles-ca-us) [ Which DNS security solution is best for preventing phishing and data exfiltration at the DNS layer before anything even hits the endpoint? ](https://www.g2.com/discussions/which-dns-security-solution-is-best-for-preventing-phishing-and-data-exfiltration-at-the-dns-layer-before-anything-even-hits-the-endpoint) [ Which digital mortgage closing platforms prevent document delays and borrower confusion across hybrid and remote closings? ](https://www.g2.com/discussions/which-digital-mortgage-closing-platforms-prevent-document-delays-and-borrower-confusion-across-hybrid-and-remote-closings) [ What are the most trusted automotive digital retailing platforms by dealership managers whose teams need integrated tools to close more deals? ](https://www.g2.com/discussions/what-are-the-most-trusted-automotive-digital-retailing-platforms-by-dealership-managers-whose-teams-need-integrated-tools-to-close-more-deals) [ Reliable ETL platforms ](https://www.g2.com/discussions/looking-for-reliable-etl-platforms-any-experience-with-these-options) ### Spotlight Categories [ Video Conferencing Software ](https://www.g2.com/categories/video-conferencing) [ Customer Data Platforms (CDP) ](https://www.g2.com/categories/customer-data-platform-cdp) [ CMMS Software ](https://www.g2.com/categories/cmms)