Knowing where accounts are in their "journey stage" is helpful. Being able to target certain accounts for niche markets is useful. Bombora intent topic targeting is a nice option when the client doesn't provide a targeting list. It does offer several integrations (unfortunately our clients don't use these platforms currently). We currently have a great client relationship manager. Review collected by and hosted on G2.com.

The platform has a lot of holes in terms of functionality, like LinkedIn campaigns don't have the same capabilities as running in platform (they've had a 'roadmap' for updating these items for awhile but progress is slow). Review collected by and hosted on G2.com.

We have integrated AdRoll ABM into our Hubspot CRM. We have seen a significant increase in our conversions with our ability to target prospects. AdRoll was very easy too implement and tracking results has been great. Review collected by and hosted on G2.com.

We have everything we need today. We are pleased with the solution. Review collected by and hosted on G2.com.

Besides the product, the assistance with dashboarding in Salesforce was amazing. Really helped us see immediate ROI. Review collected by and hosted on G2.com.

There was a learning curve, but our implementation manager was great. Really made sure that Salesforce was set up excellently. Review collected by and hosted on G2.com.

Being able to organize campaigns using both account and contact-based targeting has been helpful to creating a true ABM program that complements our other marketing channels. It has been a great tool for increasing brand awareness and measuring engagement with key accounts. Once we got setup, navigating the platform and building campaigns feels easier than some other martech/ad platforms. Review collected by and hosted on G2.com.

There can be a lot of data to sift through, and working with limited data can be a pain when trying to target niche lists, retargeting, etc. Some of the filtering also feels cumbersome, with limited and/or rules when creating groups to target. However, account support is always helpful to walk through or think of new ways to achieve what we're looking for. Review collected by and hosted on G2.com.

The precision we can get with targeting both specific accounts and job functions/seniorities is key. The CPCs are also much more attractive than other platforms we have tried. The platform also does a good job of distributing delivery across your account list. Review collected by and hosted on G2.com.

I wish you could target specific job titles but job functions/seniority is the norm in the industry. No other limitations I've run into at this point. Review collected by and hosted on G2.com.

This has helped our organization better target our key accounts. Review collected by and hosted on G2.com.

Sometimes it can be difficult to fully understand how to take in all of the information that’s provided and then act on it. Review collected by and hosted on G2.com.

This is good for mid-funnel marketing, where we want to re-engage with the people who have visited us previously. Review collected by and hosted on G2.com.

This has limited control over real account-based marketing, like we cannot select the industry or company size we are targeting. Review collected by and hosted on G2.com.

I like AdRoll ABM because it automatically identifies the highest value accounts before the competition using predictive AI, and runs multichannel campaigns (display, LinkedIn, social) from a single platform with direct attribution to the pipeline in the CRM. Review collected by and hosted on G2.com.

I find no significant negative aspects. The platform meets expectations: effective integration with CRM, robust automation of multichannel campaigns, and clear attribution metrics. For B2B teams that need scalable ABM, it offers the necessary functionalities without friction. Review collected by and hosted on G2.com.

I've used Rollworks at a previous company and was so impressed with the level of data it offered and the success it provided us that I had to bring it on in my new company. Review collected by and hosted on G2.com.

My only negatives would be that there are some limitations when building audience lists where you can only use a property once and can't bring it in twice. Review collected by and hosted on G2.com.

The accuracy of account matching and premium inventory of publishers makes it one of the most premium display platforms out there. Review collected by and hosted on G2.com.

The inventory can be a bit more cost effective for a display platform as it is hard to justify the ROI. Review collected by and hosted on G2.com.