--- title: AdRoll ABM (Formerly RollWorks) Reviews meta_title: 'AdRoll ABM (Formerly RollWorks) Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 655 reviews by the users' company size, role or industry to find out how AdRoll ABM (Formerly RollWorks) works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 655 scale: '5' date_modified: '2026-08-10' parent_category: name: Account-Based Marketing url: https://www.g2.com/categories/account-based-marketing --- # AdRoll ABM (Formerly RollWorks) Reviews **Vendor:** NextRoll **Category:** [Account Data Management Software](https://www.g2.com/categories/account-data-management) **Average Rating:** 4.3/5.0 **Total Reviews:** 655 ## About AdRoll ABM (Formerly RollWorks) AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of tools that empower mid-sized businesses to transform intricate marketing challenges into clear strategies that drive customer engagement and conversion. By leveraging advanced artificial intelligence, AdRoll streamlines the advertising process, enabling users to focus on achieving their business goals. Targeted primarily at mid-sized businesses across various industries such as ecommerce, technology, financial services, and education, AdRoll caters to marketers seeking to enhance their advertising effectiveness. The platform is particularly beneficial for those looking to implement multi-channel advertising strategies, as it offers insights into audience behavior and cross-channel attribution. This functionality allows businesses to understand the customer journey better and optimize their marketing efforts accordingly. One of the standout features of AdRoll is its ability to deliver full-funnel performance. Marketers can create and manage campaigns that span multiple channels, ensuring that their messaging reaches potential customers at various touchpoints. Additionally, the platform provides valuable audience insights, helping users identify and target the right demographics effectively. For B2B teams, AdRoll's Account-Based Marketing (ABM) capabilities, previously known as RollWorks, enhance these features by enabling account-specific targeting and multi-touch campaigns, supported by real-time buyer intelligence. AdRoll's integration capabilities further distinguish it within the advertising software category. The platform seamlessly connects with various marketing tools and systems, allowing users to consolidate their advertising efforts in one place. This integration not only simplifies campaign management but also enhances data analysis, enabling marketers to make informed decisions based on comprehensive performance metrics. With nearly two decades of data backing its operations and a reputation for award-winning support, AdRoll equips marketing teams with the resources they need to advertise more intelligently, respond quickly to market changes, and achieve their objectives efficiently. ## AdRoll ABM (Formerly RollWorks) Pros & Cons **What users like:** - Users appreciate the **ease of use** of AdRoll ABM, highlighting its simple setup and excellent customer support. (168 reviews) - Users value the **precise audience targeting** of AdRoll ABM, enhancing engagement and guiding prospects through their journey. (105 reviews) - Users value the **precise targeting ability** of AdRoll ABM, enhancing their advertising effectiveness across multiple channels. (102 reviews) - Users value the **insightful intent data** from AdRoll ABM, enhancing targeting and ROI tracking across campaigns. (99 reviews) - Users appreciate the **great customer support** from AdRoll, facilitating a smooth onboarding and integration process. (91 reviews) - Helpful (90 reviews) - Users value the **seamless HubSpot integration** of AdRoll ABM, enhancing their advertising and tracking capabilities significantly. (83 reviews) - Targeting Efficiency (80 reviews) - Customer Engagement (79 reviews) - Easy Integrations (75 reviews) **What users dislike:** - Users find the **steep learning curve** of AdRoll ABM challenging, especially with its complex campaign management terminology. (66 reviews) - Users express concern over **missing features** , such as limited advertising options and inadequate reporting tools for effective use. (60 reviews) - Users note the **limited features** of AdRoll ABM, particularly in filters and native advertising options for segmentation. (45 reviews) - Users express frustration over **campaign issues** with AdRoll ABM, citing difficulties tracking leads and inconsistent reporting. (42 reviews) - Users are frustrated with the **targeting limitations** of AdRoll ABM, making it hard to reach specific leads effectively. (41 reviews) - Users find the **data management process clunky** , with a need for improved reporting and better integration options. (38 reviews) - Users report **integration issues** that hinder targeting new accounts and slow down workflow efficiency. (38 reviews) - Users find **ad issues** like an unwieldy image directory and limited insights on engagement challenging with AdRoll ABM. (37 reviews) - Limited Reporting (34 reviews) - Users desire **more control and visibility** over targeting and bidding, which limits their campaign management effectiveness. (33 reviews) ## AdRoll ABM (Formerly RollWorks) Reviews ### 1. Straightforward platform that connects well with our other systems **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Human Resources | Small-Business (50 or fewer emp.) **Reviewed Date:** February 15, 2024 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Rollworks is straightforward to use and it that connects well with our other systems. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Nothing yet as we have only been using it for a limited time so far. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Reaching specific audiences in specific industries. Rollworks helps us reach high quality leads. ### 2. Great tool to match your marketing actions to targets surfing the web **Rating:** 4.0/5.0 stars **Reviewed by:** Ty L. | VP of Global Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** August 15, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Rollworks is an easy to use tool once you invest a short bit of time becoming familiar with what it can do and how it works. For the cost, I find it very advantageous to some of the more expensive alternatives. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** It isnt quite set it and forget it. You do need to allocate a few hours per week and more per month for analytics to keep it fine tuned. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Getting our brand through display ads in front of our target prospects. Also, introducing our brand and website to new prospects. ### 3. Easy to use advertising platform with large capabilities surrounding display, social and ABM **Rating:** 5.0/5.0 stars **Reviewed by:** Jack H. | Director of Growth Marketing & Demand Generation, Mid-Market (51-1000 emp.) **Reviewed Date:** August 03, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** The ease of use of the platform. In order to get up and running it takes minimal skill and the results that come after are at a very high-level. We use the ABM platform to cover our tiered lists. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Not much! Maybe some UI/UX picky improvements but overall I really enjoy the platform. I think it competes with other brands easily in the market for ABM products. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** We needed the ability to build tiered out strategies for our account based marketing program and rollworks allows us to tackle each of these initiatives with targeted campaigns. ### 4. Amazing! **Rating:** 4.5/5.0 stars **Reviewed by:** Stacey R. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 01, 2024 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Easy to use and customer support is fantastic. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Sometimes has bugs when it comes to uploading ads. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Helped empower our pipeline and identify high intent leads. ### 5. I have been using Adroll for the past 10 years and it has been amazing **Rating:** 3.5/5.0 stars **Reviewed by:** Joe K. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 22, 2024 **What do you like best about AdRoll ABM (Formerly RollWorks)?** It makes creating and optimizing campaigns the best experience you can have **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Nothing to be honest. It is the best platform **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** The retargeting is more efficient with you guys ### 6. Great way to get a lot of impressions to targeted audience **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 22, 2024 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Better CPM for impressions to targeted ads than other platforms. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Some "learning" of the targeted campaigns/accounts can take 2-6 weeks to show the ads. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Targeting ads to segmented lists. ### 7. Marketing Analyst **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 16, 2024 **What do you like best about AdRoll ABM (Formerly RollWorks)?** The ease of use and our account manager makes things easier **What do you dislike about AdRoll ABM (Formerly RollWorks)?** It has been difficult for us to track performance **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Reaching bigger audience ### 8. Updates have been game changing **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Electrical/Electronic Manufacturing | Small-Business (50 or fewer emp.) **Reviewed Date:** April 25, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** A major thing I find helpful is being able to target intent companies. I appreciate the easy navigation of the portal and being able to see reports. The integration with linkedin is a great addition. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Least helpful is not being able to target specific individuals. It isn't very helpful if 1 person is very engaged with the ads when there are 1000000 employees. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** It is solving how to hit some of our niche market - it has been beneficial in getting started for the first time with ABM to decide if it is what is exactly needed in the future for us. ### 9. Unlocked deeper insights for our team **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** July 14, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** We're new to the platform, but we're already gleaning very useful information with it's ability to de-anonymize website traffic at a company level. Really useful for determing intent/interest and arming the sales team with useful data. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** The new keyword based intent feature is really helpful, but it tends to catch too many accounts and seems semi-innacurate. I can see it more as a guiding light rather than true north. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Rollworks is helping us uncover previously hidden buyer intent with it's ability to de-anonymize website traffic at the company level. It's also helping us create cohesive, omni-channel account based marketing campaings. ### 10. Great platform to advertise on! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** February 15, 2024 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Flexibility of options, ease of implementation and integration to social platforms **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Trouble with setting up two factor authentication **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Bringing in more leads and potential customers ### 11. Great product - good presentation **Rating:** 4.5/5.0 stars **Reviewed by:** Varun K. | Chief Marketing Officer, Mid-Market (51-1000 emp.) **Reviewed Date:** September 21, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** We recently looked at all ABM players and chose Rollworks. Their intent data was least buggy and they gave the most options on what to do with that alert. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** They are a little less known than others. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Helping us find new and repeat users to put our ads in front of. ### 12. Rollworks has been a great introduction into display advertising for our firm. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** December 06, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** I like the ability to segment account lists by team due to our team's unique structure. The representatives we work with are very helpful and the platform us user friendly. We also like that we can pull in Salesforce data, use intent topics to create lists, or build lists with account criteria that Rollworks provides. This allows us to reach our desired audience in a variety of ways. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Inability to target by granular location (city, state, etc). This is important to our team because we have "footholds" or geos that are more important than others that we want to focus on. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** We have been seeing a lot of success with the retargeting campaigns since we have heavy traffic to our site via organic and paid search. This allows us to move audience members further down the funnel with more gated content. This is helping us reach aware potential leads. We also are new to running display ads and our presence online is important. ### 13. Sales Director **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Accounting | Mid-Market (51-1000 emp.) **Reviewed Date:** February 23, 2024 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Simple- Straight forward. Easy of use- and easy connectivity. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** At times it is slower than others- I'm thinking it could be based off my internet connection in the location I am at. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Understanding accounts + how to target them and then how to drive overall campaigns to target audiences. ### 14. A Game-Changer for Account-Based Marketing: RollWorks Account-Based Platform Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** May 18, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** I recently had the opportunity to explore RollWorks Account-Based Platform, and I must say it has truly revolutionized the way I approach account-based marketing (ABM). As a marketer striving to drive targeted engagement and personalized experiences for my target accounts, I have found RollWorks to be an invaluable tool in achieving my goals. Here's what I like best about this exceptional platform: Comprehensive Account-Based Capabilities: RollWorks offers a comprehensive suite of features specifically tailored for account-based marketing. From identifying and targeting key accounts to executing multi-channel campaigns, the platform covers the entire ABM workflow. It allows me to easily segment and prioritize accounts, create personalized campaigns, and measure their effectiveness, all within a single interface. Precise Account Identification: RollWorks excels in its ability to identify and prioritize high-value accounts accurately. The platform leverages powerful data analytics and machine learning algorithms to provide actionable insights about potential customers. The account identification process is highly sophisticated, taking into account firmographics, technographics, intent data, and historical engagement to ensure I'm targeting the right accounts with the highest propensity to convert. Multichannel Orchestration: One of the standout features of RollWorks is its seamless integration of various marketing channels. The platform enables me to deliver a consistent and personalized experience across multiple touchpoints, including display advertising, email marketing, social media, and more. The ability to orchestrate campaigns across channels not only increases the reach but also enhances engagement and conversion rates by ensuring a cohesive brand presence. Advanced Personalization: RollWorks empowers me to create highly personalized campaigns that resonate with target accounts on an individual level. The platform offers powerful segmentation and dynamic content capabilities, allowing me to tailor messages, visuals, and CTAs based on account attributes, intent signals, and historical behavior. This level of personalization enables me to establish meaningful connections, build trust, and drive better results. Robust Measurement and Reporting: With RollWorks, tracking and measuring the effectiveness of ABM campaigns has become a breeze. The platform provides in-depth analytics and reporting features that offer valuable insights into campaign performance, account engagement, and overall ROI. The ability to attribute revenue to specific marketing efforts enables me to optimize campaigns, make data-driven decisions, and continuously improve my ABM strategy. Exceptional Customer Support: RollWorks goes above and beyond when it comes to customer support. Their team is knowledgeable, responsive, and genuinely invested in helping users succeed. From initial onboarding to ongoing support, they are there every step of the way, providing guidance, best practices, and troubleshooting assistance. This level of support ensures that I can leverage the full potential of the platform and achieve my ABM objectives effectively. In conclusion, RollWorks Account-Based Platform is a game-changer for anyone seeking to implement successful account-based marketing strategies. Its comprehensive capabilities, accurate account identification, multichannel orchestration, advanced personalization, robust measurement tools, and outstanding customer support make it a top choice for marketers looking to drive targeted engagement and achieve measurable results. I highly recommend RollWorks to any organization looking to take their ABM efforts to new heights. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Learning Curve: RollWorks Account-Based Platform is a powerful tool with advanced capabilities, which can result in a slightly steep learning curve for new users. While the platform provides documentation and resources to support onboarding, some individuals may require additional time and effort to fully grasp and utilize all the features effectively. Complexity for Small-Scale Operations: The robustness of RollWorks can be a double-edged sword for smaller-scale operations. While the platform is ideal for enterprises and larger organizations with significant resources, it may seem overwhelming or unnecessary for smaller businesses with limited budgets and simpler ABM requirements. Simplifying the user interface or offering scaled-down versions tailored to smaller businesses could address this concern. Integration Challenges: While RollWorks offers integrations with various marketing automation and CRM platforms, some users may encounter challenges when integrating the platform with their existing tech stack. Depending on the specific systems and configurations, the integration process might require technical expertise or additional support from RollWorks' team to ensure smooth data flow and synchronization. Pricing Structure: The pricing structure for RollWorks Account-Based Platform may be considered a drawback by some users. The platform operates on a subscription-based model, and the costs can be relatively higher compared to other ABM solutions in the market. This pricing structure may restrict access for smaller businesses or those with limited marketing budgets, potentially limiting their ability to leverage the platform's full potential. Limited Native Advertising Options: While RollWorks provides robust multichannel capabilities, some users might find the native advertising options within the platform to be limited. Expanding the range of native advertising channels and ad formats would enhance the platform's versatility and enable users to leverage additional channels for their ABM campaigns. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** RollWorks Account-Based Platform solves several critical problems in the realm of account-based marketing (ABM), which ultimately benefit me as a marketer. Firstly, it addresses the challenge of accurately identifying and targeting high-value accounts, leveraging sophisticated data analytics and machine learning algorithms. This ensures that my efforts are focused on the accounts most likely to convert, saving time and resources. Secondly, RollWorks enables me to create personalized campaigns at scale, providing a solution to the problem of delivering tailored experiences to a large number of accounts. The platform's multichannel orchestration capabilities ensure consistent messaging and enhance engagement. Lastly, RollWorks offers robust measurement and reporting tools, allowing me to track performance, optimize campaigns, and make data-driven decisions, leading to improved ROI and overall ABM effectiveness. ### 15. Great way to start with retargeting ads. **Rating:** 5.0/5.0 stars **Reviewed by:** Steven G. | Founder, Mid-Market (51-1000 emp.) **Reviewed Date:** March 02, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** RollWorks makes it very easy to create a retargeting campaign. When we first launched our product, we knew that we wanted to advertise but we were not sure where. We thought that it would be best to retarget those who came to the website and had shown interest. So, we did. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** What I do not like about RollWorks is the same thing I do not like about most every other ad platform. Since it isn't the fault of RollWorks, and it's just a matter of how the data must appear, there isn't anything negative about them personally. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** It's helping us better manage our retargeting efforts so that we are showing ads to those who have expressed interest in our product. We use a few other platforms now in addition to RollWorks but we continue to use it for the value that it provides and since it is on other ad networks. ### 16. Decent Tactical Platform that Continues to Get the Job Done Year after Year **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Services | Mid-Market (51-1000 emp.) **Reviewed Date:** July 28, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Intuitive UI. Easy to allocate access to team. Our experience with customer support has been favorable. The brand overall seems to have grown in esteem over the past couple of years. Strong growth at this company suggest sthat they are taking good hold in the market. Update: Integrations with Social have improved although additional 3P data would be helpful. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Integration with third party data could be better. We find ourselves having to take raw data into the platform more often than we would like. Easier access to alternative data would be welcome. HubSpot and Salesforce integrations appear to have made great strides in integration caliber for this solution. Updates: Precicion with URL-based targeting for ABM has improved mightily over the past few months. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Retargeting and ABM activation tend to be our foremost applications of the tool. Again, it would be helpful to have better integrations into a third party ecosystem of vendors. Update: Hubspot and SFDC CRM integrations have improved this quite a lot. Update: Although progress has been made we would benefit from more 3P data sources being available in the integrations roster. ### 17. Great Platform for Brand Awareness in Targeted Markets and Accounts with Strong Orchestration **Rating:** 4.5/5.0 stars **Reviewed by:** Inga B. | VP Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** March 03, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** - We chose to focus our ABM on hyper targeted advertising, and RW was the best for that. Working to become NOT the best kept secret in subscription billing, we are acutely attuned to driving awareness in key accounts, then following up with them in a hyper targeted way. RW is ideal for this. - Cost wise, RW serves our needs much better than the alternatives give our business case **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Nothing yet. Smooth implementation, great customer support, and a pretty intuitive system. Some of the reporting requires a bit more of a deep dive to build into our overall dashboards, but our SFDC admin is working to get this consolidated. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** We are focused on enterprise sales, and Rollworks allos us to ensure that we are targeting specific accounts rather than the 'world.' We have replaced our other Intent data platforms with RW and are finding it incredibly helpful. ### 18. Best ABM advertising tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.) **Reviewed Date:** October 26, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** I am able to target intent companies and know where my ad spend is going. The platform provides visibility where you won't get with other tools. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** The integration with Salesforce was not a great experience for my team. It took longer than expected and not as smooth. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Precise targeting is the problem RollWorks solved for me and reading the intent signals is beneficial for sales and marketing. ### 19. Lots of promises, little delivery **Rating:** 0.0/5.0 stars **Reviewed by:** Casey H. | Digital Marketing Consultant Specializing in HubSpot, Small-Business (50 or fewer emp.) **Reviewed Date:** February 08, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** The ads creator is pretty easy to use. It would be better if UTMs were easier to add and modify, but generally, the ads are easy to upload and edit. I believe the new workflow capabilities have the potential to be useful in marketing automation. John Anzelc has been very helpful and insightful. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** I have been consistently disappointed with RollWorks. I started working inside RollWorks in August 2022. At my first meeting, I was excited about the opportunities within the platform and the targeting options, but by September 2022, I was disappointed and shifting my budget off the platform. Immediately my RollWorks rep promised me things on the phone without following through. I would ask for examples of reporting or audience targeting and even after following up myself, I wouldn't get any of the materials. Every call felt like Groundhogs Day, where I was asking for the same things over and over again. In October, I noticed some discrepancies in targeting and opened a support ticket and informed my RollWorks rep. My rep said he would take care of it, but a month later, with no resolution, he told me to open the ticket with support again. Reluctantly, I did, and now, in February 2023, the ticket is still unresolved, with a back-and-forth email exchange with support every week or two. I have wanted to validate my campaigns with a confirmed visit from one person that fits my ideal customer profile, but I have not been able to accomplish that in the past 6-months. I have ended up only using RollWorks as a way to run LinkedIn ads, but I would save your budget and run ads directly through LinkedIn to your account list. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** I have a niche audience that I am trying to build brand awareness and get more success from sales outreach to our ideal customers. To accomplish this, I have uploaded our account list and tried to use RollWorks' persona targeting to narrow it down to decision-makers. So far, LinkedIn job title targeting has been more successful. ### 20. A great tool for targeting accounts 1:few or 1:many along the buyer's journey **Rating:** 4.5/5.0 stars **Reviewed by:** DJ U. | Campaign Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 03, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** RollWorks leverages it's integrations well to allow for account-based targeting in their playbooks. We leverage the SFDC integration for filtering accounts to target. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** It can be a little difficult to navigate the tool at times. It often takes me multiple tries to find the campaign I want to find. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** RollWorks helps us provide air coverage to our TAL. Our Sales Teams loves that we're staying in front of these accounts. ### 21. Ad-Placements with B2B-specific features **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** August 04, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** It is quick and easy to upload ads and activate campaigns. Highlighting new audiences, tracking companies through the funnel, and tracking form-fills are also great features that are easy enough to access. There are some other specific features that sounded great but unfortunately we have not been able to utilize yet. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** It is difficult to track leads through the funnel; they are listed without identifying information or lost once converted. A general report would be excellent: individual reports that highlight specific functions. However, a simple PDF report highlighting the highest/lowest performing assets, top companies, etc., would be a great asset to share internally. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** In the B2B marketing space, display ads are a valuable tool, but the generic targeting of most DSPs means that the leads that come in are often useless. With RollWorks, company-level targeting means that I can ensure we hit the right base. ### 22. Valuable ABM Platform for B2B Businesses **Rating:** 5.0/5.0 stars **Reviewed by:** Violet S. | Enterprise (> 1000 emp.) **Reviewed Date:** February 17, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** It's intuitive and easy to use and the team at Rollworks is fantastic in helping you get onboarded and prepare your campaigns for success. We have a lot of legacy tech at our organization and were not able to get insights into our ABM efforts. Using Rollworks gives us the engagement insights, intent, and journey of our target accounts and allows us to quickly launch media campaigns to start getting in front of these target accounts. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Currently nothing. I vetted all the major ABM platform contenders and Rollworks provided the best value for a company starting to focus on its ABM efforts. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Prior to Rollworks we didn't have insight into account engagement unless someone from the account completed a form or engaged with an email. Rollworks allows us to see what pages they are engaging with, what ads they are clicking on, and topis they are showing intent on, which allows us to properly score an account. ### 23. Great reporting tool for advertisements **Rating:** 4.5/5.0 stars **Reviewed by:** Jordan E. | Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** August 22, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** I like to be able to see the website activity for each of the accounts on our targeted list. It helps us when reaching out to these customers to know what they are interested in. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** I find setting up campaigns and playbooks to be a little bit tricky. It could be a more seamless process. Almost every time I set up a new one, I have to ask Rollworks for help. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Rollworks is helping fill the gaps of how our customers and target customers are finding our website and what they are doing once they visit our site. We didn't have access to this info before. ### 24. So Easy to Use **Rating:** 5.0/5.0 stars **Reviewed by:** Chris L. | Marketing Director, Mid-Market (51-1000 emp.) **Reviewed Date:** May 15, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** The onboarding was great. They had a structured program that got us set up in a successful manner. However, the best thing is the simplicity of the platform. It is clean, simple, and easy to navigate. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** There really isn't that much when it comes to not liking the platform. I have not had any technical issues and the account management is great. If there was one thing, it would be a better integration with LinkedIn. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** They were great at making our ABM strategy come to life and integrate with our existing Hubspot system which was great. The targeting we now can do is significantly more sophisticated. ### 25. Strong platform for ABM beginners **Rating:** 3.5/5.0 stars **Reviewed by:** Justin M. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 26, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** The platform and services have allowed us to be more insightful in our go-to-market approach to drive demand from target accounts. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** The reporting is lackluster--not allowing for fully customizable or aggregate performance reports. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Hyper-targeting to a target account list ### 26. Stellar customer service / assistance **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** December 14, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Rollworks really stands out because of their customer service team! **What do you dislike about AdRoll ABM (Formerly RollWorks)?** ABM platforms are now becoming like toothpaste- pretty commoditized. That's why Rollworks really stands out for the people and responsive team! **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Retargeting and Account Based Targeting ### 27. A strong and data-rich ABM Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Cody G. | Director of Demand Generation and Digital Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** February 09, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** RollWorks is a strong and effective ABM tool for our team. The ability to narrowly or broadly track intent signals, traffic, and list progression is a huge benefit to our business. It integrates with HubSpot so we can programmatically notify our business development team about spiking accounts, and we can sync HubSpot-defined lists to RollWorks in order to populate campaign lists, determine ICP, and more. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** I think you get out of RollWorks what you put into it - and that goes for any product. If you don't have clearly defined goals or a clear understanding of how you want to run ABM, it's going to be less useful. If you know what you want and what kind of messages will resonate with your accounts or verticals, you're good to go. If I have to come up with something here, maybe that the ad image directory can feel unweildly if you have a lot of creative. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** RollWorks is giving our team visibility into overall levels of account intent by aggregating data from multiple sources, including G2, native web tracking tools, their own intent data, and (of course) Bombora. It is making those intent signals and spikes available to our sales team and useful in a programmatic way that makes outreach to accounts much more efficient. We have the ability with RollWorks to granularly target accounts with hyper-relevant messaging, and reliably reach users inside of those accounts to increase awareness. We also have the ability to tailor messaging based on the level of engagement they've shown. ### 28. Great UI. Have seen significant growth since we have started using. **Rating:** 4.0/5.0 stars **Reviewed by:** Michael D. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 09, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** The UI is probably the best part about the platform. From uploading your ads to looking at the data at a glance, it is very easy to do so quickly. The industry comparison report is a nice directional report as well. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** I still have questions on the audiences and the specific targeting that they use. Also, I wish I had more control over the specific bids that they use for each tactic. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** It is a great platform for small business and small marketing teams like us. There are 3 problems that is has solved: Improving conversion rates: Showing targeted ads to the right people at the right time has helped us improve our conversion rates. Measuring and optimizing performance: They have provided detailed performance reporting and analytics that allow us to track ad campaign performance and make data-driven decisions to optimize our campaigns for better results. Scaling advertising efforts: They offer an easy-to-use platform that makes it simple for us to scale our advertising efforts, even with limited resources and technical expertise. ### 29. Best value for money ABM platform for medium to large businesses **Rating:** 5.0/5.0 stars **Reviewed by:** Amit L. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 09, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** It has all the features and capabilities you need to start deploying ABM on a larger scale. It has both Bombora and its own intent data, a simple but effective reporting system, several ways to segment website visitors, and you can find accounts to target directly on it. Hence, there's no need to pay extra for data. It sends a decent amount of helpful data to Hubspot and Salesforce, allowing you to orchestrate from your marketing automation platform. As for advertising, it's Adroll, so it's one of the best platforms out there. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** The intent keywords feature is new and not very convenient to use - you can't group keywords, and it's hard to report on the effectiveness of keywords as a whole. Also, they can't automatically push accounts you find to the CRM, which requires manual work for setting up the campaigns. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** It allows us to understand which ICP is right for us - we can test similar messaging on different ICPs and then see which ICP responds better to our offerings. We can then also retroactively look at their intent data and try to find correlations. ### 30. Streamlined way to account for quality over quantity when it comes to awareness and conversion **Rating:** 4.5/5.0 stars **Reviewed by:** abbey y. | VP, Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** February 08, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Obviously leveraging the platform is beneficial, but sometimes simply signing on with platforms like this are essentially for really thinking through processes and how to best target the folks you need. It's really helped with data integrity on our end, and forced us to evaluate the best direction of spend. That said, it does also ensure we can target the right people at the right time with the right ads. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** We've had a few technical challenges setting things up - because our systems were not designed specifically the way Rollworks reads them, we were not as prepared for the integration as we could have been had someone alerted us earlier into how all the matching, etc. worked. Additionally, we still have a lot of work to do to ensure our ads match the Rollworks recommended criteria, so the more handholding up front, the better. If we succeed, we remain a customer! **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Prior to RollWorks, we were just throwing the ads out there and seeing what sticks. While we could do some direct targeting on platforms, they're based on self selected criteria, and not based on actual patterns of engagement or knowledge garnered from thousands of proof-points which RollWorks provides. ### 31. A great way to manage all your remarketing campaigns. **Rating:** 5.0/5.0 stars **Reviewed by:** Tyler M. | Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** May 22, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Using the RollWorks Platform has been a great way to manage all of our remarketing campaigns. The dashboard is a great visual to the analytics I need to see when going through our different ads. I also like the easy to use UI. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** I have not currently found an area of RollWorks that has limited our remarketing. RollWorks provides all of the features we need for our remarketing campaigns. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** RollWorks is solving the hard task of reaching back out to potential prospects. It engages these potential prospects while providing useful insights into ad performance and other metrics. ### 32. Great ABM platform with top-notch account management **Rating:** 4.0/5.0 stars **Reviewed by:** Tatiana P. | COO, Small-Business (50 or fewer emp.) **Reviewed Date:** May 08, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Easy to use platform with great ROI. They are also constantly adding new features that complement the offering. We have been using the platform a little lesst han a year now and have the most positive experience. Our account manager Selin is the best, very knowledgeable and happy to help. It has been a pleasure working with the company. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Requires an extensive configuration and onboarding due to the nature of customization and the specific use for every business. I wish the onboarding and configuration phase was faster so that we could start recouping ROI faster. YOu also need a dedicated person to handle the platform to make the best use of it in my opinion. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** We target specific accounts and engaging them with ads that are relevant to them. Our goal is to generate more leads and shorten the sales cycles. ### 33. GTM ABM Strategy Must Have **Rating:** 5.0/5.0 stars **Reviewed by:** Julia Y. | Director of Consulting Services, Small-Business (50 or fewer emp.) **Reviewed Date:** December 13, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** An intuitive platform that makes it simple to set up an efficient, journey-based ABM strategy. The RollWorks team continues to improve it's platform and does a great job educating those updates - it's a great value. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Persona targeting could be more granular, I would love to see an expansion of job titles across industries to ensure we are missing non-traditional titles and roles. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Efficiently reaching our best-fit accounts and driving website engagement - a key to our account-based strategy. The sales insights tool and the improved reporting metrics make it easier than ever to engage sales teams. ### 34. ABM Simplified **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Manufacturing | Enterprise (> 1000 emp.) **Reviewed Date:** November 16, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** The ease of integration into Salesforce and Hubspot to keep everything clean and flowing. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** It took a little bit of time to get accustomed to, but that's due to the large amount of capability. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** It allows easier targeted control even with multiple product offerings. ### 35. Big Fan of RollWorks! **Rating:** 5.0/5.0 stars **Reviewed by:** Katherine H. | Associate Marketing Manager | Sales Enablement, Enterprise (> 1000 emp.) **Reviewed Date:** September 21, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** I've really enjoyed using RollWorks, especially the ease of use and the relationship I have with my Account Manager, Jennifer. There's so much to learn and she's been incredibly helpful. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** There are a handful of capabilities I wish I was able to utilize ASAP, but I know they are in the pipeline for development. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Figuring out who is interested in our company and how interested they are in buying. ### 36. RollWorks enhances our ABM efforts beyond what we thought possible! **Rating:** 4.0/5.0 stars **Reviewed by:** Samantha H. | Demand Generation Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 14, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** As a demand generation manager, account-basd marketing is an important incitiative for me. RollWorks provides a comprehensive, user-friendly platform that makes ABM marketing easy for beginners. It is extremely easy to use and the reporting/analytics functions are awesome! We are able to tailor our strategies based on seeing who is engaging with what intent topics. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** I would like to see the advertising playbook functions to be built out a little further; making it easier to clone playbooks, seeing where the ads are displaying, etc. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** RollWorks is helping us solve the lack of insight we previously had on prospects in the market. The data it provides helps us build our account-based marketing strategy to achieve the best results possible by engaging with the right people. ### 37. Excellent Experience **Rating:** 4.5/5.0 stars **Reviewed by:** Makala B. | Marketing Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** November 16, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Ability to reach and stay in front of our target audience. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** I wish there was more automation for reporting and being able to deliver hot contacts/leads to our sales team without manual reporting. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Ability to reach our target accounts. ### 38. A lot of upsides **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** September 21, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Intent data, the flexibility in building out different journey stages, and the deanonymization features **What do you dislike about AdRoll ABM (Formerly RollWorks)?** I wish the targeting for ads was more robust, filters are difficult to mix and match and getting in front of the right job titles seems like a crapshoot at times. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Knowing which accounts have visited different pages on our site; can help prove out the value of marketing and content. ### 39. A straightforward, simplified, and powerful ABM Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 09, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** That is a thorough platform that is pretty easy to guide through. The Rollworks team is also very accessible for assistance. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Honestly, nothing - The UX/UI is very pleasant and easy to navigate. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Our team leverages it mainly for ads to drive demand to our marketing campaigns. We have gained more traffic, and pulled companies to begin prospecting on. ### 40. Powerful and easy-to-use platform for account-based marketing and retargeting **Rating:** 5.0/5.0 stars **Reviewed by:** Adam A. | Integrated Campaign Manager, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** April 24, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Easy-to-use platform for account-based marketing and broader retargeting. The platform makes it easy for us to reach the right people at the right accounts and leverage intent data and engagement to help prioritize which to focus on. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Limited reach to accounts that are only in our database/crm (Salesforce). Would love to have an easy way without manual lists, etc. to identify and target new accounts. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Targeting and reaching our key accounts and high-value audiences to retarget. It's very helpful in allowing us to reach the right people at the right time with messages and offers relevant to them. ### 41. ABM Simplified **Rating:** 4.0/5.0 stars **Reviewed by:** Brooke A. | Digital Marketing Strategist, Enterprise (> 1000 emp.) **Reviewed Date:** May 10, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** The ROllworks platform has a clean design, easy to connect to CRM, list building simplified and quick. It allows you to be nimble and get campaigns set up in one day if necessary. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** The necessary separation of campaigns vs. playbooks. Reporting could also be improved at the ad level to understand what messages are working best within campaign. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Rollworks has solved for us a way to target specific accounts throughout the full buyers journey from lead to closed won experience. We are able to support sales through marketing tactics easier. ### 42. Easiest and most effective way to run an in-house digital marketing strategy **Rating:** 5.0/5.0 stars **Reviewed by:** Erin M. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 02, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** The connection to Hubspot is best in class. The ability to take our database, enrich it with Rollworks intent data and then target our leads across the internet allows us to scale our small sales team and create an engaged and qualified pipeline for our sales team to convert. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** There isn't anything we don't like about the platform. There are some features that are available to salesforce customers but not hubspot so that is sometimes annoying. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** We have a small sales team so it functions as our BDM "cold calling" the potential leads showing intent across the internet and driving leads back to our properties to fill out demo requests, etc so that our sales team is focused on engaged, qualified leads. ### 43. Overall a good ABM tool **Rating:** 4.0/5.0 stars **Reviewed by:** Mehreen S. | Enterprise (> 1000 emp.) **Reviewed Date:** August 11, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Easy setup process, instantly upload lists as CSV files, no wait times **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Does not work in Chrome anymore, difficult to navigate sometimes **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Access to customer intent data, able to advertise easily on a display network, able to donwload lsist of engaged accounts ### 44. Good product **Rating:** 3.0/5.0 stars **Reviewed by:** Nicholas R. | Associate, Mid-Market (51-1000 emp.) **Reviewed Date:** February 09, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** The benefit in terms of being able to reach more of our target accounts is clear. We've been using the platform for just over a month now and have already seen engagements from around a quarter of our target account list. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** It'd be great if Rollworks added the functionality to exclude specific websites e.g. Around 15% of our impressions are coming from the same site and it's just a generic news site that we'd prefer to exclude. Some of the reporting is a bit buggy also e.g. the visitor deanonymisation isn't currently working. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Rollworks allows us to increase our reach and penetration amongst target accounts. This has enabled us to generate interest at accounts we previously found it hard to reach. ### 45. Unreal experience for DSP advertising through Google and Adroll network. Also great tool for ABM **Rating:** 5.0/5.0 stars **Reviewed by:** Jack H. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 17, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** The performance of the platform, we consistently get conversions that provide actual revenue to our business and a cost-efficient manner through the Rollworks platform. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** The UI/UX is a bit clunky, it also compresses your images even when they weren't compressed before which can make certain sizes a bit blurry on websites that your ads are placed on. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Display advetising and display retargeting advertising, we are able to specifically target certain pages and audiences to enable a cost-efficient manner of producing revenue based conversions. ### 46. Senior Director, Business Development **Rating:** 3.0/5.0 stars **Reviewed by:** Scott M. | Senior Director , Enterprise (> 1000 emp.) **Reviewed Date:** May 23, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** I enjoy Sales insights it emails every week with new activity across the accounts I'm watching closely. Rollworks provides direction to my prospecting **What do you dislike about AdRoll ABM (Formerly RollWorks)?** To be frank, I do not find myself using the platform as much as the email alerts. This is mainly due to my workflow and quickly moving through information **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Rollworks is helping to manage my outreach to larger accounts who are not currently but should be clients. The tool ensures more thoughtful outreach as opposed to spam ### 47. Rollworks Review after about a year and a half of utilization. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** August 03, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Rollworks does ABM really well, and has a very easy process to rolling out your advertisments. You can also operate on a contact list level and go after very specific pre-existing leads. So in terms of an account-based strategy, Rollworks gets the job done. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Rollworks needs to be better at deanonimizing contacts that are not currently in your CRM and the way they calculate ROI will not make sense to organizations that talk only in "lead" terms. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** We have a very good idea of who we want to be targeting, so this definitely helps with staying on the radar of the organizations that interest us. We also like to use intent words to see competitor trends/interests at those accounts. ### 48. Intuitive ABM Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Karen M. | Senior Director, Corporate Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** February 09, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** RollWorks makes uploading ads, creating campaigns & playbooks and refining targeting easy. I appreciate that the platform is intuitive and campaign performance/account progression is easy to track and evaluate. The Hubspot integration works very well. It's a great ABM platform for lean and mean startups! **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Sometimes the reporting could be more detailed and/or clear. I.e. - I'd love more information on which ads target accounts are engaging with vs. general ad performance (this can be due to the advertising channel). I've also seen the reports refelct past data from accounts that may not be related to the particular campaign. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Rollworks enables us to advertise to a very focused audience rather than casting such a wide net, and the intent signals are helpful in bringing marketing and sales efforts full circle. ### 49. The best platform for B2B marketing and sales **Rating:** 5.0/5.0 stars **Reviewed by:** Brad B. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 17, 2023 **What do you like best about AdRoll ABM (Formerly RollWorks)?** It's data driven, it provides insights you can't get anywhere else and it connects directly into our Hubspot account so we can track end to end ROI **What do you dislike about AdRoll ABM (Formerly RollWorks)?** Nothing every new feature that comes out adds to the value of our contract and makes our marketing and sales efforts more focused and targeted **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** Driving leads for our sales team. The system is able to take our target audience/companies, find them with targeted advertising and then drive them down our sales funnel. ### 50. Rollworks has become my go to B2B platform **Rating:** 5.0/5.0 stars **Reviewed by:** Jai J. | Product Marketing Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** August 04, 2022 **What do you like best about AdRoll ABM (Formerly RollWorks)?** Ease of use to get campaigns up and running, the onboarding team was very helpful as well. **What do you dislike about AdRoll ABM (Formerly RollWorks)?** The micro level and granular details to optimize campaigns and playbooks aren't explained too well - a lot of trial and error has gone into our campaigns coming out with the desired CTR. **What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you?** How to reach out to our correct ICP. By the cookie targeting method, I feel that we have gotten better results at B2B marketing than we would have just by using LinkedIn ads. ## AdRoll ABM (Formerly RollWorks) Discussions - [When is full HubSpot Integration coming?](https://www.g2.com/discussions/when-is-full-hubspot-integration-coming) - 1 comment, 1 upvote - [What new integrations are coming for those running the Hubspot platform?](https://www.g2.com/discussions/what-new-integrations-are-coming-for-those-running-the-hubspot-platform) - 1 comment, 1 upvote - [Check out our help center!](https://www.g2.com/discussions/check-out-our-help-center) - 1 comment, 1 upvote - [View AdRoll ABM (Formerly RollWorks) pricing details and edition comparison](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews?page=6&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-08-13+10%3A06%3A23+-0500&secure%5Bsession_id%5D=99714d59-4b3f-4314-97c3-4827425bbb6f&secure%5Btoken%5D=9a9f6c151fdf0f5aa314abebdeddc8beceee5330f2b61be0efe059a946c1a0a8&format=llm_user) ## AdRoll ABM (Formerly RollWorks) Integrations - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Bombora Company Surge®](https://www.g2.com/products/bombora-company-surge/reviews) - [Claude](https://www.g2.com/products/claude-2025-12-11/reviews) - [Dreamdata](https://www.g2.com/products/dreamdata/reviews) - [G2 Data Solutions](https://www.g2.com/products/g2-data-solutions/reviews) - [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - [LinkedIn Marketing Solutions](https://www.g2.com/products/linkedin-marketing-solutions/reviews) - [LinkedIn Sales Navigator](https://www.g2.com/products/linkedin-sales-navigator/reviews) - [LiveRamp](https://www.g2.com/products/liveramp/reviews) - [Salesforce Agentforce](https://www.g2.com/products/salesforce-agentforce/reviews) - [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) - [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [Salesloft](https://www.g2.com/products/salesloft/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [Tableau](https://www.g2.com/products/tableau/reviews) ## AdRoll ABM (Formerly RollWorks) Features **Additional Functionality** - Calendar Sync - CRM - Conversation Intelligence - Lead Qualification - Strategic Planning - Customizable Reports - Visual Analytics - Customer Profiles - Activity Tracking - Alerts/Notifications - Contact Database - Lead Scoring - Data Import/Export - Data Cleansing - Prospecting Tools - Sentiment Analysis - Multi-Channel Data Collection - AI Copilot - Dashboard Creation - Engagement Tracking - Generative AI - Lead Generation - Interaction Tracking - Predictive Analytics - Customizable Templates - Collaboration Tools - For Sales Teams/Organizations **Data Availability** - Contact Data Availability - Company Data Availability - Industry Research Availability - Technographic Data Availability **Channel Functionality** - Display Functionality **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Retargeting** - A/B Testing - Audience Segmentation - Behavioral Targeting - Reporting & Analytics - Geo Targeting - Cross-channel Retargeting - Personalization **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices - Email Marketing - Multi-Channel Marketing - Real-Time Data **Data Availability** - Contact Data Availability - Account Data Availability - Offline Data - Real-Time Data - Intent Data **Platform Basics** - Centralization - Account Identification and Segmentation - Lead-to-Account Matching - Multichannel Engagement - Personalized Content and Messaging **Platform Basics** - Retargeting **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Lead Intelligence** - Lead Validation - Lead Enrichment - Lead Quality - Lead Analysis - Browser Extension **Demand Side Platforms** - Cross Channel Capabilities **Platform - Connected TV (CTV) Advertising Platforms** - Personalized Segmentation - Ad Serving - Streaming Capabilites - Performance Analytics **Agentic AI - Visitor Identification** - Cross-system Integration - Third-Party Integrations - Social Media Integration **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Agentic AI - Account-Based Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Agentic AI - Demand Side Platform (DSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Native Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Additional Functionality** - Conversion Rate Optimization - SEO Management - Drag & Drop - Visual Analytics - API - Surveys & Feedback - Data Import/Export - Reporting & Statistics - Real-Time Reporting - Customizable Templates - Real-Time Data - A/B Testing - Screen Activity Recording - Site Search Tracking - Trend Analysis - Visitor Tracking - Customer Segmentation - Engagement Tracking - Activity Tracking - Sales Trend Analysis - Funnel Analysis - Widgets - Alerts/Escalation - Real-Time Analytics - Heatmaps - Search/Filter - Conversion Tracking - Reporting/Analytics - Referral Tracking - Real-Time Monitoring - Generative AI - Data Visualization - Behavior Tracking - Keyword Tracking - Pageview Tracking - Customizable Reports - Charting - Visualization - Activity Dashboard - Real-Time Notifications - Access Controls/Permissions - Time on Site Tracking - Web Traffic Reporting - Monitoring - Tagging - Dashboard Creation - Campaign Management - Campaign Analytics - Customizable Branding - Alerts/Notifications - User Interaction Tracking - AI Copilot - Customer Journey Mapping - Goal Setting/Tracking - Multiple Site Management - Website Analytics **Data Accuracy** - Contact Data Accuracy - Company Data Accuracy - Technographic Data Accuracy **Video Functionality** - Video Functionality **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis - Trend Analysis **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Platform Additional Functionality** - Third-Party Integrations - Topic Customization - Natural Language Processing (NLP) - Alerts - Real-time Intent **Platform Data** - Measurement - Revenue Analytics **Platform Data** - Campaign Measurement - Attribution **Campaign Management - Connected TV (CTV) Advertising Platforms** - Creative Assets - Campaign Dashboard **Agentic AI - Lead Intelligence** - Cross-system Integration **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Task Planning - Project Planning **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Retargeting** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Additional Functionality** - Engagement Tracking - Contact Management - Customer Journey Mapping - Generative AI - API - A/B Testing - Lead Generation - Data Integration - Customer Activity Tracking - Activity Dashboard - Activity Tracking - Campaign Segmentation - Lead Capture - Contact Database - Campaign Management - Behavior Tracking - Real-Time Analytics - Email Management - Lead Qualification - Reporting & Statistics - Template Management - Alerts/Notifications - Predictive Analytics - Surveys & Feedback - Personalization - Campaign Planning - Third-Party Integrations - Behavioral Analytics - Email Tracking - Campaign Analytics - Customer Segmentation - Multi-Channel Communication - Lead Management - Channel Management - AI Copilot - Audience Targeting - GDPR Compliance - Customer Profiles - Customer Database - Multiple Data Sources - Event Triggered Actions - Tagging - Customizable Templates **Social Functionality** - Social Functionality **Lead Management** - Segmentation - Predictive Scoring - Account Identification - Lead Scoring **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Platform Additional Functionality ** - Integrations **Platform Additional Functionality** - Integrations **Agentic AI - Sales Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - AI/Machine Learning - Third-Party Integrations - Calendar/Reminder System **Agentic AI - Account-Based Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making - AI/Machine Learning **Agentic AI - Connected TV (CTV) Advertising Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Additional Functionality** - Event Triggered Actions - Lead Generation - Lead Notifications - Generative AI - Lead Capture - Reporting/Analytics - API - Customer Journey Mapping - Real-Time Reporting - Lead Qualification - Multi-Channel Attribution - Customer Segmentation - Database Support - Summary Reports - Prioritization - Pipeline Management - Customizable Reports - Conversion Rate Optimization - Customer Database - Search/Filter - Activity Tracking - Trend Analysis - Lead Management - Performance Metrics - Content Marketing - Reporting & Statistics - B2B Lead Generation - Real-Time Updates - AI Copilot - Web Traffic Reporting - Data Import/Export - Customer Activity Tracking - Behavior Tracking - Competitive Analysis - Predictive Analytics - Contact Database - Sales Management - Activity Dashboard - Built-In Database - Real-Time Notifications - CRM - Contact Management - Real-Time Analytics - Data Visualization - Lead Nurturing - Sales Trend Analysis - Pipeline Reports - Customer Profiles **Additional Functionality** - Content Delivery - Multi-Channel Communication - Alerts/Notifications - Pipeline Reports - Data Synchronization - Contact Database - Lead Nurturing - AI Copilot - Performance Metrics - Prioritization - Lead Qualification - Marketing Automation - Search/Filter - Content Creation **Platform** - User, Role, and Access Management - Performance and Reliability - Reporting/Dashboards - Mobile User Support - APIs - Deal Management - Sales Pipeline Management - Lead Management - Contact Management - Workflow Management - Territory Management - Sales Activity Management **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization - Journey Analytics - Reporting/Analytics - Campaign Analytics **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Campaign Execution** - Website Personalization - Prioritized Accounts - Trending Accounts - Email Campaigns **Agentic AI - Account-Based Orchestration Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Additional Functionality** - Content Delivery - Multi-Channel Communication - Alerts/Notifications - Pipeline Reports - Data Synchronization - Contact Database - Lead Nurturing - AI Copilot - Performance Metrics - Prioritization - Lead Qualification - Marketing Automation - Search/Filter - Content Creation **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Agentic AI - Account Data Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Artificial Intelligence** - AI-Powered Data Analysis - AI Personalization - Generative AI - Campaign Personalization **Additional Functionality** - Content Delivery - Multi-Channel Communication - Alerts/Notifications - Pipeline Reports - Data Synchronization - Contact Database - Lead Nurturing - AI Copilot - Performance Metrics - Prioritization - Lead Qualification - Marketing Automation - Search/Filter - Content Creation **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - Mobile Rich Media Capabilities - Activity Dashboard - Retargeting Ads **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting - Audience Targeting **Features** - Lead Builder - Integration to CRM/Marketing Automation - Data Cleaning/Enrichment - Data Segmentation/Filtering - Search - News/People Alerts - Reporting - Messaging - Real-Time Data - Intent Data - Sales Automation - Email Marketing - Real-Time Reporting **Demand Side Platforms** - Machine Learning Optimization - Estimate and Projections - Cross-Device Capabilities - AI/Machine Learning **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Notifications - Budget Management - Display Ad Management - Campaign Management - Ad Inventory Management - Alerts/Notifications - Document Management - File Management - Workflow Management - Email Management - Display Ad Management - Calendar Management - Task Management - Campaign Management - Deadline Management - Client Management - Project Management **Additional Functionality** - Multi-Channel Marketing - Customer Segmentation - Generative AI - AI Copilot - For Advertising Agencies - Bidding Strategies - ROI Tracking **Additional Functionality** - Campaign Analytics - Generative AI - Dynamic Content - Performance Metrics - Data Visualization - Project Time Tracking - Real-Time Updates - Data Import/Export - Real-Time Data - Cross Channel Attribution - Prioritization - Heatmaps - Customizable Branding - Customizable Templates - Drag & Drop - Monitoring - Access Controls/Permissions - Search/Filter - Personalization - Real-Time Reporting - A/B Testing - Reminders - Reporting & Statistics - Activity Tracking - Collaboration Tools - Tagging - AI Copilot - Behavior Analytics - Task Progress Tracking - Commenting/Notes - Task Scheduling - Projections ## Top AdRoll ABM (Formerly RollWorks) Alternatives - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) - 4.4/5.0 (1,941 reviews) - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) - 4.2/5.0 (1,462 reviews) - [Metadata.io](https://www.g2.com/products/metadata-io/reviews) - 4.6/5.0 (293 reviews)