[ Adriel Reviews ](https://www.g2.com/products/adriel/reviews) [ Adriel Reviews ](https://www.g2.com/products/adriel/reviews) # Adriel Features ##### ## Reports (8) Reports Interface Reports interface for standard and self-service reports is intuitive and easy to use. Steps to Answer Requires a minimal number of steps/clicks to answer business question. Graphs and Charts Offers a variety of attractive graph and chart formats. Score Cards Score cards visually track KPI's. Dashboards Provides business users an interface to easily design, refine and collaborate on their dashboards Reports Interface Reports interface for standard and self-service reports is intuitive and easy to use. Share Reports Receive email reports and notifications regarding metrics. Steps to Answer Requires a minimal number of steps/clicks to answer business question. Show More ##### ## Metrics (8) Sessions - Digital Analytics Accurately measure total web traffic and present data elegantly. Engagement Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc. Standard Event Tracking Software automatically tracks standard user actions. Custom Event Tracking Able to set up custom variables to track any user activity on the site. Retention Accurately measure bounce rate. Return Track user return rates and related metrics. Conversions Track what proportion of users convert via a certain action. Funnels See how many users proceed down a certain path to conversion. Show More ##### ## Reporting (4) Real-Time Reporting Obtain live data for who is currently accessing your site. Trending Report on how any user activity has changed over time. Segmentation Break down a population of users by demographics, sequence actions, time, and able to build custom segments. Custom Reports and Dashboards Allows users to easily build customized reports and dashboards. Show More ##### ## Other (5) User Data Able to access user-specific data such as location, language, gender, and activity while on the site. Site Search Reporting Report on keywords used in internal searches. Campaign Tracking Analyze inbound marketing traffic to identify which campaigns are working best. E-Commerce Track revenue and transactions. Administration Alerts System can self-monitor critical metrics and alert administrators when they reach concerning levels. Show More ##### ## Administration (4) API / Integrations Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications. QA Testing Able to test that event and variable setup are reporting data accurately. Performance and Reliability Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. User, Role, and Access Management Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. Show More ##### ## Data Updates (5) Historical Snapshots Ability to track historical data. Real-Time Updating Track metrics in real time with consistent and frequent updates. Email Reports Receive email reports and notifications regarding metric. Historical Snapshots Ability to track historical data. Real-Time Updating Track metrics in real time with consistent and frequent updates. Show More ##### ## Marketing Operations (6) ROI Tracking Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs Data Collection Gathers data about the effectiveness, impact, and reach of marketing campaigns Customer Insights Collects and reports on data relating to customer journeys, preferences, and history Multi-User Access Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results Spend Management Includes features for budgeting, forecasting, and managing marketing investments White Label Offers a white labeling service for agencies or resellers to customize platform branding Show More ##### ## Campaign Activity (6) Campaign Insights Analyzes historical and current marketing campaigns to inform future strategy Reports and Dashboards Creates reports and dashboards to analyze results of campaigns Campaign Stickiness Identifies which marketing campaigns resolved in open or closed opportunities Multichannel Tracking Collects marketing campaign performance data across multiple channels Brand Optimization Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback Predictive Analytics Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization Show More ##### ## Management (2) Reporting View ETL process data via reports and visualizations like charts and graphs. Auditing Record ETL historical data for auditing and potential data correction needs. Show More ##### ## Functionality (5) Extraction Extract data from the designated source(s) like relational databases, JSON files, and XML files. Transformation Cleanse and re-format extracted data to the needed target format. Loading Load reformatted data into target database, data warehouse, or other storage location. Automation Arrange ETL processes to occur automatically on needed time schedule (e.g., daily, weekly, monthly). Scalability Capable of scaling processing power up or down based on ETL volume. Show More ##### ## Visualization (4) Graphs and Charts Offers a variety of attractive graph and chart formats. Score Cards Score cards visually track KPI's. Dashboards Provides business users an interface to easily design, refine and collaborate on their dashboards Formats Allows one to create and export visualization into various formats (PNG, JPEG, etc.) Show More ##### ## Collaboration (2) Sharing Provides the ability to easily share visualizations. Co-Editing Allows multiple users to edit and create visualizations together. Show More ##### ## Generative AI (2) AI Text Generation Allows users to generate text based on a text prompt. AI Text Summarization Condenses long documents or text into a brief summary. Show More ##### ## Agentic AI - Marketing Analytics (3) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Proactive Assistance Anticipates needs and offers suggestions without prompting Show More ##### ## Agentic AI - Digital Analytics (4) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ## Top-Rated Alternatives [ ![AgencyAnalytics](https://images.g2crowd.com/uploads/product/hd_favicon/491ffc24550886572f36b0de7e64a082/agencyanalytics.svg "AgencyAnalytics") AgencyAnalytics 4.7/5(458) ](https://www.g2.com/products/agencyanalytics/reviews) [ ![Supermetrics](https://images.g2crowd.com/uploads/product/hd_favicon/2f396db22ac6d3c75a88648cbca3a331/supermetrics.svg "Supermetrics") Supermetrics 4.4/5(823) ](https://www.g2.com/products/supermetrics/reviews) [ ![Data Studio](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_aeae116c52945fdecd7ed16d621cb315/data-studio.png "Data Studio") Data Studio 4.4/5(476) ](https://www.g2.com/products/data-studio/reviews) [ View All Alternatives ](https://www.g2.com/products/adriel/competitors/alternatives) ## Technology Glossary Features View full feature definition View definitions of the features and discover new technology terms. [View Glossary](/glossary) [Mobile Reporting](/glossary/mobile-reporting-definition) Mobile reporting is a business intelligence solution that allows users to access analytics on mobile devices. Learn more about the benefits and uses. [Dashboard](/glossary/dashboard-definition) What is a dashboard and why is it important as a software feature? Our G2 guide can help you understand dashboards and learn more about its types, benefits, and best practices. [Promotional Messages](/glossary/promotional-messages-definition) Promotional messages are used by businesses to advertise a product, event, or special offer to their customers. Learn more about promotional messages, their best practices, and how marketers can create promotional campaigns with SMS marketing software. Adriel Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_114405f4f2fbda83a0d553e1a3beeb2d/agencyanalytics.jpg "Product Avatar Image") AgencyAnalytics 4.7/5(458) [ Compare Now ](https://www.g2.com/compare/adriel-vs-agencyanalytics) ##### Categories on G2 [ Marketing Analytics ](https://www.g2.com/categories/marketing-analytics)[ Digital Analytics ](https://www.g2.com/categories/digital-analytics)[ Data Visualization ](https://www.g2.com/categories/data-visualization-tools) [ ETL Tools ](https://www.g2.com/categories/etl-tools)[ Big Data Integration Platforms ](https://www.g2.com/categories/big-data-integration-platforms) Show More ##### Explore More [ Which vendor offers the most secure encrypted video calls? ](https://www.g2.com/discussions/which-vendor-offers-the-most-secure-encrypted-video-calls)[ Best enterprise resource planning software ](https://www.g2.com/discussions/best-enterprise-resource-planning-erp-software-what-s-your-top-pick)[ What MEP platforms deliver accurate quantity takeoff without requiring manual recalculation at each project stage? ](https://www.g2.com/discussions/what-mep-platforms-deliver-accurate-quantity-takeoff-without-requiring-manual-recalculation-at-each-project-stage) [ What platform provides analytics on job description usage? ](https://www.g2.com/discussions/what-platform-provides-analytics-on-job-description-usage)[ Automating HR with Robotic Process as a Service ](https://www.g2.com/articles/automating-hr-with-robotic-process-as-a-service)[ Pros and Cons Details ](https://www.g2.com/products/adriel/reviews?qs=pros-and-cons) Show More [ Which vendor offers the most secure encrypted video calls? ](https://www.g2.com/discussions/which-vendor-offers-the-most-secure-encrypted-video-calls)[ Best enterprise resource planning software ](https://www.g2.com/discussions/best-enterprise-resource-planning-erp-software-what-s-your-top-pick)[ What MEP platforms deliver accurate quantity takeoff without requiring manual recalculation at each project stage? ](https://www.g2.com/discussions/what-mep-platforms-deliver-accurate-quantity-takeoff-without-requiring-manual-recalculation-at-each-project-stage) [ What platform provides analytics on job description usage? ](https://www.g2.com/discussions/what-platform-provides-analytics-on-job-description-usage)[ Automating HR with Robotic Process as a Service ](https://www.g2.com/articles/automating-hr-with-robotic-process-as-a-service)[ Pros and Cons Details ](https://www.g2.com/products/adriel/reviews?qs=pros-and-cons)