Verified User in Retail
AR
Verified User in Retail
Enterprise (> 1000 emp.)
"Simple and Easy!"
4.5/5
What do you like best about Adriel?

The onboarding process was extremely easy. Our team loved how user-friendly the interface was when setting up the data to see how dashboards could be best utilized across our marketing team. It doesn't super in-depth knowledge of building reports to be able to create widgets to highlight key metrics for our advertising. Review collected by and hosted on G2.com.

What do you dislike about Adriel?

There really isn't anything we have disliked so far. If there was one thing we wish to improve, it would be more visual templates or branding customization. Review collected by and hosted on G2.com.

Akshay K.
AK
Akshay K.
Lead Marketing Analyst
Small-Business (50 or fewer emp.)
"Great tool for creative analysis"
5/5
What do you like best about Adriel?

We’ve been using Adriel for a few months, and it’s been a really positive experience. The platform has several features that are super useful, especially for quick creative analysis. Adriel has cut down our analysis time significantly, and we can quickly access data when clients need it. The interface is easy to use, and setting up reports is straightforward. Overall, I’d highly recommend Adriel—it’s been an invaluable tool for our creative analysis needs. Review collected by and hosted on G2.com.

What do you dislike about Adriel?

While using Adriel, I did encounter some challenges, such as issues with pulling creatives from Display partners such as Stackadapt. Review collected by and hosted on G2.com.

MT
Miles T.
Small-Business (50 or fewer emp.)
"Saves us time, easy to use, great customer service"
4/5
What do you like best about Adriel?

One of the standout features of Adriel is its ability to streamline the process of end-of-campaign reporting. Gone are the days of manually collecting, processing, and managing data across numerous spreadsheets. With Adriel, this once time-consuming task becomes a breeze, allowing our team to redirect our efforts towards more strategic endeavors.

Along with this, Jeremy & Jenna from the customer success team are great, answering any questions we had and walking us through the process of implementaton. Review collected by and hosted on G2.com.

What do you dislike about Adriel?

There isn't much I dislike, but there was a feature that wasn't on the platform - being able to filter custom dimensions on GA4, however the customer success team said they will look into this feature. Review collected by and hosted on G2.com.

Gregory T.
GT
Gregory T.
Small-Business (50 or fewer emp.)
"Amazingly intuitive UI and next-level customer support"
5/5
What do you like best about Adriel?

Having used Looker Studio and Funnel in the past, Adriel feels like a breath of fresh air. Where the aforementioned are daunting to use at times, Adriel's user interface is extremely intuitive. As a novice user it's very easy to get your head around the platform in no time. As any self-respecting tech geek would do, just pick a template and start "messing about" and before you know it, you will end up with something pretty decent that can actually be shared with clients or be used internally.

When you do get stuck, customer support are very responsive. During my first interaction via Live Chat, the customer support agent immediately understood my goal and provided a video walkthrough via Loom.

An added advantage of the ease of use - combined with great support - is that more colleagues within an organisation can get involved in the process of creating dashboard views, since there no longer is the barrier and steep learning curve that one would experience using some of the more established legacy solutions. Review collected by and hosted on G2.com.

What do you dislike about Adriel?

There is very little to dislike but as a user you will encounter random bugs and the responsiveness via Live Chat and email might decrease a little when compared to the pre-sales period.

Additionally, a couple of items on our Wishlist should really be part of the platform already, such as a faster Autosave feature, or at least a warning that your dashboard view is not saved yet when clikcing away. Review collected by and hosted on G2.com.

예슬 .
예슬 .
주임
Small-Business (50 or fewer emp.)
"A solution that allows us to see revenue and advertising at a glance"
5/5
What do you like best about Adriel?

I like being able to manage ads on and off right away, and whenever I leave a question regarding the solutions I get a quick response from the team. Review collected by and hosted on G2.com.

What do you dislike about Adriel?

Some of the mediums don't work with it yet, so it's a little hassle to have to import data into the sheet separately. Review collected by and hosted on G2.com.

Stephen F.
SF
Stephen F.
Small-Business (50 or fewer emp.)
"Intuitive to use, makes our teams more efficient, and the hands on support is next level!"
4.5/5
What do you like best about Adriel?

As someone who's used a variety of dashboard & reporting tools for performance marketing & advertising, Adriel is incredible intuitive. It has empowered our full team, both junior & senior team members, to create, build & edit dashboards to improve our day-to-day efficiencies.

The platform gives us a great consolidated lens of data across a number of different data sources and the data visualization tools are great for client presentations. It's very straightforward to make custom metrics and edit styles.

The Adriel team has been incredibly helpful and hands on as we've onboarded to the tool. Great with questions and it's easy to request new features if needed.

Overall, would recommend this dashboard tool if your brand or company is within marketing or performance parketintg & advertising. Review collected by and hosted on G2.com.

What do you dislike about Adriel?

There are some minor features that would be impactful for the industry we operate - performance marketing, but overall the Adriel team is receptive to feedback and feature requests. Review collected by and hosted on G2.com.

John M.
JM
John M.
Small-Business (50 or fewer emp.)
"Great Agency Data"
4.5/5
What do you like best about Adriel?

Adriel does a really good job at centralizing data with a large variety of connections. It's really easy to use. Setting up custom client reports and various versions of reports is very easy to do. Without question Adriel offers exceptional customer service and support. They helped us integrate all of our connections easily and guided us through manual data connections. Since we started more than a year ago, they have added even more connections and features. Review collected by and hosted on G2.com.

What do you dislike about Adriel?

The biggest value they could bring to us is adding more organic measurements. Refinement of conversion events and metrics would evelvate this as a must have agency tool. Review collected by and hosted on G2.com.

SM
Sourajit M.
Head of Operations
Small-Business (50 or fewer emp.)
"Automated our whole reporting system under a week!"
5/5
What do you like best about Adriel?

Single dasboard with data from multiple sources. We are able to report on SQLs and MQLs from Hubspot and map it with Google Ads platform level campaigns.

Earlier we were using Gsheets, it would take 1 hour per account

(we are a B2B SaaS Marketing Agency) to update the reports but now every account report is updated in real time and we are able to take strategic decision much quicker and not spending time in data entry. Review collected by and hosted on G2.com.

What do you dislike about Adriel?

As we are in the B2B SaaS space may be some more data connectors like data from G2, Capterra, etc. Review collected by and hosted on G2.com.

KD
kai d.
Small-Business (50 or fewer emp.)
"The best solution for lots of data in one place"
5/5
What do you like best about Adriel?

We love Adriel for the ease of use, the best support you can imagine and all the data in one place. The implementation is very easy and there are many integrations, so you don't need any other solutions.

We use it for Google Ads, Facebook and Instagram Ads, Tiktok, Outbrain, Google Search Console, Sistrix, etracker and many spreadsheets.

The various marketing teams and management all have their own views. This makes it possible to see what is happening and decisions can be made very quickly.

The design options are also nice and can be easily customised. Review collected by and hosted on G2.com.

What do you dislike about Adriel?

There is nothing I could say. And if something is missing - write to the team and they will find a way. Review collected by and hosted on G2.com.

Adam P.
AP
Adam P.
VP Operations
Small-Business (50 or fewer emp.)
"Excellent product that fits our needs"
4.5/5
What do you like best about Adriel?

A consolidated view for all my campaign results across multiple ad platforms with a very responsive support team. Review collected by and hosted on G2.com.

What do you dislike about Adriel?

Can be finiicky at times, however, support is usually quite helpful and quick to resolve any issues with data and connectors. Review collected by and hosted on G2.com.