Josh W.
JW
Josh W.
Founder and Head of Growth
Small-Business (50 or fewer emp.)
"Simply The Best Reporting Software"
5/5
What do you like best about Adriel?

Adriel provides an easy way to view the data and metrics that you care about from any platform. It's intuitive to use, and the customer support has been incredible. Review collected by and hosted on G2.com.

What do you dislike about Adriel?

There are some metrics that the platform doesn't yet track, or that require slight workarounds. However most of them are there, and the team has taken onboard this feedback and actually implemented some new metrics or features that I've requested! Review collected by and hosted on G2.com.

Ashley M.
AM
Ashley M.
CEO
Small-Business (50 or fewer emp.)
"The Best Reporting Software and Growth Dashboard"
5/5
What do you like best about Adriel?

The simple dashboards, the way we can demonstrate success to clients, budget pacing, their support teams, number of connectors, ease of implementation, and time savings for our team. Review collected by and hosted on G2.com.

What do you dislike about Adriel?

We've used 6 other platforms and there's nothing we dislike about the platform. Review collected by and hosted on G2.com.

TM
Tamara M.
Director of Operations
Small-Business (50 or fewer emp.)
"Great Customization and Customer Service"
5/5
What do you like best about Adriel?

The customizations and the customer services is outstanding Review collected by and hosted on G2.com.

What do you dislike about Adriel?

The options can almost be overwhelming too Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"Easy Setup and Reporting That Just Works"
4/5
What do you like best about Adriel?

Easy reporting, easy set-up, easy to get help with Review collected by and hosted on G2.com.

What do you dislike about Adriel?

Nothing really, it is a good tool all around Review collected by and hosted on G2.com.

Larissa O.
LO
Larissa O.
campaing manager
Small-Business (50 or fewer emp.)
"Automation and convenience that make daily life easier"
5/5
What do you like best about Adriel?

practicality, automation, connection with the platforms. Review collected by and hosted on G2.com.

What do you dislike about Adriel?

some bugs and delay in loading the data. Does not connect with Kwai. Review collected by and hosted on G2.com.

KA
Karen A.
Senior User Acquisition Manager
Small-Business (50 or fewer emp.)
"One of the Best Marketing Analysis Tools"
4.5/5
What do you like best about Adriel?

Adriel really stands out for how simple and intuitive it is. It’s super easy to navigate, so I can dive right in and get what I need without a ton of fuss. The customization options are a big plus too—I can set it up exactly how I want with all the widgets and data tables that matter to me. That flexibility has been huge for streamlining my workflow and staying focused on the metrics that actually move the needle.

Adriel just makes things easier. It’s straightforward, no-nonsense, and does exactly what I need it to do. Review collected by and hosted on G2.com.

What do you dislike about Adriel?

Adriel works really well overall, but sometimes the data loading can be a bit slow. It's nothing major, just a minor annoyance here and there, and it doesn’t really take away from the overall experience. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
EM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"A Great Tool for Highlighting Client's Ad Performance"
5/5
What do you like best about Adriel?

The team at Adriel were easy to work with and always available to help with troubleshooting issues that we ran into. Review collected by and hosted on G2.com.

What do you dislike about Adriel?

We did run into a number of glitches with the dashboards, mostly formatting issues. Widgets would disappear or change sizes, videos links weren't working. However, when we let the team know about these issues it was looked into very quickly and eventually fixed. Review collected by and hosted on G2.com.

CP
Chaeeun P.
Manager
Mid-Market (51-1000 emp.)
"It's convenient to see all media performances at once"
5/5
What do you like best about Adriel?

I like the fact that I can create and view the report I want right away. Also, it seems that data by medium is collected quite quickly, so I can see almost real-time data. And it's good to be able to link data directly with Google Sheet. I use Google Sheet a lot in the company, but I use it conveniently because I can import data without downloading a separate Excel file. Review collected by and hosted on G2.com.

What do you dislike about Adriel?

However, sometimes the data is erroneous, but the notification doesn't come up, so there are times when I have to check it by hand. In this case, it's a little cumbersome. But recently, there was no problem because the manager in charge updated the issues by media. Review collected by and hosted on G2.com.

Stephanie W.
SW
Stephanie W.
Co-Founder & COO
Small-Business (50 or fewer emp.)
"Adriel is a great option to showcase your data"
5/5
What do you like best about Adriel?

The onboarding process and support system for Adriel is fantastic. They have very knowledgable staff who are always readily available when I have question. I was able to quickly and easily get our client data uploaded. We use Adriel practically every day, and it has taken hours of manual reporting off our agency's plate. Review collected by and hosted on G2.com.

What do you dislike about Adriel?

We have had some issues uploading client data for CTV platforms, but we are working through those with their support team. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
"Adriel Marketing Analytics Platform Review"
4/5
What do you like best about Adriel?

The standout feature of Adriel, on top of its ability to consolidate all our marketing data in one place, has to be global filters that affect all widgets within 1 dashboard view. This minimises the effort to ensure each widget is filtered to the specific campaign, and 1 global filter can impact all widgets.

As a marketing manager handling multiple campaigns across Google Ads, Meta, and LinkedIn, I used to spend hours compiling reports. Now, everything auto-syncs into one dashboard, saving me roughly 5-6 hours per week. Review collected by and hosted on G2.com.

What do you dislike about Adriel?

The initial setup process could be more streamlined. It took me about a week to get fully comfortable with the platform and set up all our custom dashboards the way we needed them. While the customer support team was helpful, having more guided tutorials and a more detailed knowledge base would have made the onboarding smoother. Additionally, the Adobe Analytics integration is much more complex than initially discussed. Review collected by and hosted on G2.com.