--- title: Adriel Reviews meta_title: 'Adriel Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 42 reviews by the users' company size, role or industry to find out how Adriel works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 42 scale: '5' date_modified: '2026-08-07' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Adriel Reviews **Vendor:** Adriel **Category:** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics) **Average Rating:** 4.5/5.0 **Total Reviews:** 42 ## About Adriel Adriel is a comprehensive AdOps platform designed to assist marketers in managing their advertising operations through no-code reporting and creative intelligence solutions. This platform caters to the needs of brands and agencies seeking to enhance their advertising strategies by providing tools that facilitate real-time data visualization and customizable dashboards. By integrating various data sources, Adriel enables users to optimize their campaigns, maximize their budgets, and ultimately drive growth. Targeted primarily at marketing professionals and agencies, Adriel serves as a vital resource for those looking to streamline their advertising efforts. The platform is particularly beneficial for teams that require a user-friendly interface to generate insights without needing extensive technical expertise. With its no-code approach, users can easily create reports and dashboards tailored to their specific needs, making it an ideal solution for both small businesses and large enterprises. One of the standout features of Adriel is its AI-driven insights, which provide users with actionable data to inform their decision-making processes. This capability allows marketers to identify trends and opportunities within their campaigns, ensuring that they can respond swiftly to changing market conditions. Additionally, the platform offers customizable widgets that enable users to visualize their data in ways that are most relevant to their objectives, enhancing the overall analytical experience. Adriel also excels in its ability to seamlessly map and blend data from various sources, allowing for a comprehensive view of campaign performance. This feature is crucial for marketers who need to consolidate information from different platforms and channels to gain a holistic understanding of their advertising efforts. Furthermore, the proactive alerts system keeps users informed of significant changes or anomalies in their data, enabling them to take immediate action when necessary. In essence, Adriel stands out in the business intelligence and reporting landscape by offering a powerful yet accessible solution for marketers. With its focus on automation, scalability, and hands-on support, it provides a robust framework for businesses looking to enhance their reporting capabilities and drive successful advertising campaigns. By leveraging Adriel's advanced features, brands can ensure they remain competitive in an ever-evolving digital marketplace. ## Adriel Pros & Cons **What users like:** - Users find Adriel's **ease of use** invaluable, facilitating efficient reporting and seamless data integration across platforms. (13 reviews) - Users find Adriel's **easy reporting** features practical, saving time and enhancing their analytics tracking experience. (11 reviews) - Users value the **seamless data integration** of Adriel, enhancing efficiency in tracking and analyzing marketing performance. (8 reviews) - Users value the **streamlined reporting** of Adriel, which consolidates data for easier analysis and client communication. (8 reviews) - Users value the **outstanding customer support** from Adriel, finding it easy to get help when needed. (7 reviews) - Users value the **seamless integrations** of Adriel, which enhance data accuracy and simplify dashboard creation. (7 reviews) - Users value Adriel for its **centralized data management** , highlighting ease of use and exceptional customer support. (6 reviews) - Easy Integrations (6 reviews) - Users praise Adriel for its **intuitive user interface** , making data tracking and dashboard setup seamless and efficient. (6 reviews) - Easy Creation (4 reviews) **What users dislike:** - Users find the **missing features** of Adriel challenging, complicating connections and tracking some essential metrics. (3 reviews) - Users experience **query issues** with data accuracy and dashboard glitches, requiring manual checks and adjustments. (3 reviews) - Users find the **complex setup** process cumbersome, leading to frustrations with connecting to various platforms and templates. (2 reviews) - Users report a **difficult setup** , with lengthy processes and connection issues complicating their initial experience. (2 reviews) - Users face **glitches and erroneous data** that can complicate the dashboard experience, requiring manual verification at times. (2 reviews) - Frustration (2 reviews) - Importing Issues (2 reviews) - Limitations (2 reviews) - Limited Customization (2 reviews) - Software Bugs (2 reviews) ## Adriel Reviews ### 1. Highly Customizable Reports with Powerful Calculated Metrics **Rating:** 4.0/5.0 stars **Reviewed by:** Luke R. | Head of Client Strategy, Small-Business (50 or fewer emp.) **Reviewed Date:** July 01, 2026 **What do you like best about Adriel?** Being able to create very customized reports with custom, calculated metrics based on blended data. **What do you dislike about Adriel?** Some connectors don't work as well as I'd like. I can accurately pull data out of most of the main platforms I use, but some smaller ones can get complicated. **What problems is Adriel solving and how is that benefiting you?** For client reporting, Adriel is the best way I've found to visualize an entire multi-channel campaign, bringing everything together around the key metrics that execs care about. It also helps me answer specific analytics questions. When one SaaS client wanted to compare site engagement and ecommerce trends across 12 different customers' GA4 instances running on their platform, Adriel allowed me to build a dashboard to inform key development initiatives for their product team. ### 2. Simplifies Lead Management with Seamless Google Integration **Rating:** 4.0/5.0 stars **Reviewed by:** Joseph J. **Reviewed Date:** January 21, 2026 **What do you like best about Adriel?** I love how Adriel simplifies data display, making it easy to understand numbers and explain them to clients without unnecessary bells and whistles. The integration with our Google Ads is almost flawless, providing real-time data that helps us understand our lead costs across multiple channels, which is fantastic. It also allows us to break down data by different ad groups and keywords easily. The simplicity of the basic campaign setup is beyond easy, and I couldn't recommend it more. The Google connection is particularly valuable because it gives us immediate insights, instead of waiting a week to understand a client's performance. **What do you dislike about Adriel?** If they could create an AI automated overview of what your data looks like, that'd be great. It would be helpful to have something that can comb through a dashboard we built out and then reach back to us once a week, once a month, whatever. Like, 'Hey, this is what we see, you know, concerned about this or pacing's not looking good.' Some utilization of AI to make us aware of something alarming about our clients would be nice. **What problems is Adriel solving and how is that benefiting you?** Adriel helps us determine lead costs across various channels, like SEM and LSA, down to ad groups and keywords, which is fantastic. It integrates flawlessly with Google Ads, provides real-time data, and lets us show clients the value and costs of leads they're closing. ### 3. Streamlined Data Blending, Needs Enhanced UI **Rating:** 4.0/5.0 stars **Reviewed by:** Brett T. **Reviewed Date:** January 21, 2026 **What do you like best about Adriel?** I like that Adriel is able to blend data very well, allowing us to take things from what converts and integrate that data with paid performance campaigns such as Google Ads, Meta, Reddit, etc. This consolidation helps in creating a centralized cost per lead, conversion rate, or return on ad spend, which is very valuable for overall efficiency and client reporting. Having all the platforms consolidated into singular tables and metrics, like a blended cost per lead, greatly aids in measuring total spend across Google and Meta, and calculating singular metrics like media efficiency ratio. **What do you dislike about Adriel?** More templates and easier widget creation would be fantastic. Adriel feels right now as though it is a Looker Studio & TapClicks hybrid, but the UI makes it difficult, in our opinion, to accurately create things at scale. A feature that would be fantastic is preset templates for a marketing manager's book of business, to have templated versions of tables or different dashboards where you can filter by your clients, making it a smoother transition than having everything be custom built, because I do believe that is a tricky piece of the puzzle for us. **What problems is Adriel solving and how is that benefiting you?** Adriel saves us time by eliminating the need to manually download reports. It provides a custom view that lets us quickly see client data, blend data from platforms like Google Ads and Meta, and calculate metrics like cost per lead, making it invaluable for marketing efficiency. ### 4. Streamlined Reporting, Customizable Dashboards **Rating:** 4.0/5.0 stars **Reviewed by:** Kally B. **Reviewed Date:** January 21, 2026 **What do you like best about Adriel?** I use Adriel for marketing reporting, and it has helped me streamline reporting and keep everything in one place. I love that I can have one platform that shares multiple data points and links to multiple platforms. I also like how we are able to customize dashboards. **What do you dislike about Adriel?** I think there are some ways we could still streamline processes to help connect to CRMs better to share ROI in a better more clear way. **What problems is Adriel solving and how is that benefiting you?** I use Adriel to streamline marketing reporting, keeping everything in one place. I love having one platform for multiple data points and linking to various platforms. It eliminates the manual part of reporting and allows for customizing dashboards. ### 5. Customizable Tools That Make Data Reporting Easy **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 21, 2026 **What do you like best about Adriel?** The customizable reporting is fantastic and makes sharing data with clients really easy. **What do you dislike about Adriel?** When using the shared teamspace link, the date range will reset to the current month when switching from one view to the next, which can be annoying, but is not a big issue. **What problems is Adriel solving and how is that benefiting you?** It has been incredibly helpful in looking at data month over month and answering client questions in real time. It is wonderful to not need to manually build custom data reports each month since all of the data is ready in Adriel! ### 6. Easy Setup and Reporting That Just Works **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 21, 2026 **What do you like best about Adriel?** Easy reporting, easy set-up, easy to get help with **What do you dislike about Adriel?** Nothing really, it is a good tool all around **What problems is Adriel solving and how is that benefiting you?** Stops me from having to build custom reports ### 7. Adriel Marketing Analytics Platform Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 18, 2024 **What do you like best about Adriel?** The standout feature of Adriel, on top of its ability to consolidate all our marketing data in one place, has to be global filters that affect all widgets within 1 dashboard view. This minimises the effort to ensure each widget is filtered to the specific campaign, and 1 global filter can impact all widgets. As a marketing manager handling multiple campaigns across Google Ads, Meta, and LinkedIn, I used to spend hours compiling reports. Now, everything auto-syncs into one dashboard, saving me roughly 5-6 hours per week. **What do you dislike about Adriel?** The initial setup process could be more streamlined. It took me about a week to get fully comfortable with the platform and set up all our custom dashboards the way we needed them. While the customer support team was helpful, having more guided tutorials and a more detailed knowledge base would have made the onboarding smoother. Additionally, the Adobe Analytics integration is much more complex than initially discussed. **What problems is Adriel solving and how is that benefiting you?** Problem: Time-consuming manual reporting across multiple platforms Solution: Automated data aggregation and report generation Problem: Inconsistent reporting formats for different stakeholders Solution: Customizable plug and play templates that maintain brand consistency Problem: Delayed decision-making due to scattered data Solution: Real-time performance monitoring across all channels ### 8. Saves us time, easy to use, great customer service **Rating:** 4.0/5.0 stars **Reviewed by:** Miles T. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 16, 2024 **What do you like best about Adriel?** One of the standout features of Adriel is its ability to streamline the process of end-of-campaign reporting. Gone are the days of manually collecting, processing, and managing data across numerous spreadsheets. With Adriel, this once time-consuming task becomes a breeze, allowing our team to redirect our efforts towards more strategic endeavors. Along with this, Jeremy & Jenna from the customer success team are great, answering any questions we had and walking us through the process of implementaton. **What do you dislike about Adriel?** There isn't much I dislike, but there was a feature that wasn't on the platform - being able to filter custom dimensions on GA4, however the customer success team said they will look into this feature. **What problems is Adriel solving and how is that benefiting you?** It steamlines the end of campaign reporting process. Prior to Adriel, we had various different spreadsheets we used to monitor results from campaigns, yet with Adriel, the data is all in one place, so no need to be switching between multiple different platforms. We currently use it to track Facebook, Instagram & Google Ads, along with Google Analytics 4. ### 9. All media performance in one go! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Logistics and Supply Chain | Mid-Market (51-1000 emp.) **Reviewed Date:** December 11, 2024 **What do you like best about Adriel?** With Adriel, as part of our tech stack within the marketing team, we are able to streamline the reporting of all our analytics, minimize a lot of work and give back time! **What do you dislike about Adriel?** There is not much to dislike here other than some glitches that may occur from time to time **What problems is Adriel solving and how is that benefiting you?** With Automated reports, we access reports really quick, saving tons of time ### 10. Makes it Easier to See your Ad Data **Rating:** 3.5/5.0 stars **Reviewed by:** Derek P. | Author, Small-Business (50 or fewer emp.) **Reviewed Date:** May 13, 2022 **What do you like best about Adriel?** Adriel connects to all of the big advertising channels and gathers the data into a single place. This makes it easy to see how much you're spending over a given period of time, and how much is going into each platform. **What do you dislike about Adriel?** It's a bit overwhelming for someone who isn't a data nerd. I run a small indie publishing house, and I don't have time to be taking tutorials on how to become a data analyst. So for me it's a bit too much. Thankfully, my lack of understanding prompted me to hire a data analyst, and we'll see if they can figure out how to turn the info from Adriel into actionable items that will lead to increased profit. **What problems is Adriel solving and how is that benefiting you?** The problem I'm trying to solve is whether or not I'm spending my ad money in the right places. It's easy to throw money into different platforms, but I don't know if it's resulting in a profit. Or if nothing else, I'd like to know which money hole is the least wasteful. ### 11. Easy **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Restaurants | Small-Business (50 or fewer emp.) **Reviewed Date:** April 19, 2021 **What do you like best about Adriel?** The process of launching a campaign is relatively simple and requires little to no skills. **What do you dislike about Adriel?** The interface can get a little messy and hard to navigate. **Recommendations to others considering Adriel:** Maybe more tools like create your ad image within the platform. **What problems is Adriel solving and how is that benefiting you?** Running Google campaigns can be very complicated to launch if you have no prior knowledge. It's easy to overspend while trying to figure it out yourself. With Adriel, the risk is reduced. ## Adriel Discussions - [What is Adriel used for?](https://www.g2.com/discussions/what-is-adriel-used-for) - 1 comment, 1 upvote - [View Adriel pricing details and edition comparison](https://www.g2.com/products/adriel/reviews?filters%5Bnps_score%5D%5B%5D=4§ion=pricing&secure%5Bexpires_at%5D=2026-08-13+12%3A06%3A17+-0500&secure%5Bsession_id%5D=7af59b5c-20cb-40d9-9e34-bc85ec61efd0&secure%5Btoken%5D=8b5cb6f57a1d48c20198a58f6d4bad224f1e6555525f52b45280bac6c56e7322&format=llm_user) ## Adriel Integrations - [Adform DMP](https://www.g2.com/products/adform-dmp/reviews) - [Airbridge](https://www.g2.com/products/airbridge/reviews) - [Airtable](https://www.g2.com/products/airtable/reviews) - [Amazon Advertising](https://www.g2.com/products/amazon-advertising/reviews) - [Amazon DSP](https://www.g2.com/products/amazon-amazon-dsp/reviews) - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) - [Awin](https://www.g2.com/products/awin-com/reviews) - [Baidu](https://www.g2.com/products/baidu/reviews) - 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Reports Interface - Steps to Answer - Graphs and Charts - Score Cards - Dashboards - Customizable Reports - Marketing Reports - Sales Reports - Activity Dashboard - Interactive Reports - Customizable Reports - Customizable Reports - Activity Dashboard - Customizable Dashboard **Metrics** - Sessions - Digital Analytics - Engagement - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **Management** - Reporting - Auditing **Reports** - Reports Interface - Share Reports - Steps to Answer **Generative AI** - AI Text Generation - AI Text Summarization - Generative AI **Reporting** - Real-Time Reporting - Trending - Segmentation - Custom Reports and Dashboards **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label - Multi-Channel Data Collection - Engagement Tracking - Keyword Tracking - Behavior Tracking - Campaign Tracking - Conversion Tracking - SEO Management - Tag Management - Real-Time Data - Activity Tracking - Click Tracking - Contact Management - Content Management - Lead Management - Email Management - Campaign Management - Channel Management - Template Management - Workflow Management **Functionality** - Extraction - Transformation - Loading - Automation - Scalability - Non-Relational Transformations - Data Extraction **Visualization** - Graphs and Charts - Score Cards - Dashboards - Formats - Mobile Dashboards - Public Dashboards - Private Dashboards **Additional Functionality** - Data Mapping - Monitoring - Charting - Integration Management - Reporting/Analytics - Ad hoc Analysis - Access Controls/Permissions - API - Match & Merge - Real-Time Monitoring - Metadata Management - Pipeline Management - Job Scheduling - Dashboard Creation - Data Storage Management - Multiple Data Sources - Data Import/Export - Generative AI - Data Quality Control - Data Connectors - Customizable Reports - Single Sign On - Version Control - Visual Analytics - Accounting Integration - Real-Time Data - eCommerce Management - AI Copilot - CRM - Data Visualization - SSL Security - Search/Filter - Real-Time Analytics - Data Capture and Transfer - Collaboration Tools - Performance Management - Data Synchronization - Drag & Drop - Data Replication - Activity Dashboard - Database Support - Workflow Management - Alerts/Notifications - Predictive Analytics - Data Migration - Third-Party Integrations - Reporting & Statistics - Data Analysis Tools **Other** - User Data - Site Search Reporting - Campaign Tracking - E-Commerce - Administration Alerts **Data Updates** - Historical Snapshots - Real-Time Updating **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics - Multi-Campaign - Campaign Analytics - Website Analytics - Conversion Rate Optimization - Drip Campaigns - Visual Analytics - Real-Time Analytics - Customizable Reports **Collaboration** - Sharing - Co-Editing **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Third-Party Integrations - Social Media Integration **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Additional Functionality** - Event Marketing - Social Promotion - Multi-Channel Marketing - Generative AI - Data Import/Export - Lead Generation - Campaign Segmentation - Customizable Forms - Reporting & Statistics - Monitoring - AI Copilot - Customizable Templates - Email Templates - Web Forms - Lead Capture - Customizable Branding - Real-Time Reporting - Campaign Planning - A/B Testing - CRM - Customer Segmentation - Campaign Scheduling - Alerts/Notifications - Autoresponders - Drag & Drop - Event Triggered Actions - Email Marketing - API - Customizable Fields - Contact Database - Data Visualization - Ad hoc Reporting - Performance Metrics - Data Source Connectors - Search/Filter - Multi-Channel Attribution - Customer Journey Mapping - KPI Monitoring - Cohort Analysis **Self Service ** - Calculated Fields - Data Column Filtering - Data Discovery - Search - Collaboration / Workflow - Automodeling - Natural Language Search - Visual Discovery - Data Blending - Data Blending **Advanced Analytics** - Predictive Analytics - Data Visualization - Big Data Services - Real-Time Analytics - Reporting/Analytics - Real-Time Analytics - Reporting/Analytics - Visual Analytics **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management **Building Reports** - Data Transformation - Data Modeling - WYSIWYG Report Design - Integration APIs - Real-Time Data - Real-Time Data - Third-Party Integrations - Third-Party Integrations **Platform** - Mobile User Support - Customization - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Breadth of Partner Applications - Mobile Access - Metadata Management **Data Updates** - Historical Snapshots - Real-Time Updating - Scheduled/Automated Reports - Customizable Reports - Predictive Analytics - Data Management - Real-Time Data **Additional Functionality** - Customizable Branding - Natural Language Processing - Data Extraction - AI Copilot - Ad hoc Reporting - Real-Time Reporting - Publishing/Sharing - Collaboration Tools - Strategic Planning - Self Service Data Preparation - Trend Analysis - Text Analysis - Real-Time Monitoring - Data Synchronization - Widgets - Benchmarking - Performance Metrics - Data Mapping - Generative AI - Trend/Problem Indicators - Customizable Templates - Access Controls/Permissions - Data Import/Export - Profitability Analysis - OLAP - Alerts/Notifications - Search/Filter - Drag & Drop - Data Connectors - Multiple Data Sources - Key Performance Indicators - Dashboard Creation - Role-Based Permissions - Data Mining - Forecasting - Ad hoc Query **Additional Functionality** - KPI Monitoring - Secure Data Storage - Multiple Data Sources - Data Visualization - Single Sign On - Natural Language Search - Search/Filter - Alerts/Notifications - AI Copilot - Real-Time Notifications - Collaboration Tools - Widgets - Performance Metrics - Ad hoc Reporting - Activity Tracking - Reporting/Analytics - Customizable Branding - Data Aggregation - Dashboard Creation - Data Connectors - Customizable Templates - Data Synchronization - API - Forecasting - Interactive Elements - Single Page View - Data Import/Export - Drag & Drop - Access Controls/Permissions - Trend Analysis - Workflow Management - Third-Party Integrations - Functions/Calculations - Historical Reporting - Data Capture and Transfer - Visual Discovery - Real-Time Updates - Real-Time Reporting - Data Mapping - Relational Display - Visual Analytics - OLAP - Ad hoc Query - Reporting & Statistics ## Top Adriel Alternatives - [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) - 4.7/5.0 (450 reviews) - [Supermetrics](https://www.g2.com/products/supermetrics/reviews) - 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