--- title: Adriel Reviews meta\_title: 'Adriel Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 42 reviews by the users' company size, role or industry to find out how Adriel works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 42 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Adriel Reviews & Product Details Visit Website Adriel is a comprehensive AdOps platform designed to assist marketers in managing their advertising operations through no-code reporting and creative intelligence solutions. This platform caters to the needs of brands and agencies seeking to enhance their advertising strategies by providing tools that facilitate real-time data visualization and customizable dashboards. By integrating various data sources, Adriel enables users to optimize their campaigns, maximize their budgets, and ultimately drive growth. Targeted primarily at marketing professionals and agencies, Adriel serves as a vital resource for those looking to streamline their advertising efforts. The platform is particularly beneficial for teams that require a user-friendly interface to generate insights without needing extensive technical expertise. With its no-code approach, users can easily create reports and dashboards tailored to their specific needs, making it an ideal solution for both small businesses and large enterprises. One of the standout features of Adriel is its AI-driven insights, which provide users with actionable data to inform their decision-making processes. This capability allows marketers to identify trends and opportunities within their campaigns, ensuring that they can respond swiftly to changing market conditions. Additionally, the platform offers customizable widgets that enable users to visualize their data in ways that are most relevant to their objectives, enhancing the overall analytical experience. Adriel also excels in its ability to seamlessly map and blend data from various sources, allowing for a comprehensive view of campaign performance. This feature is crucial for marketers who need to consolidate information from different platforms and channels to gain a holistic understanding of their advertising efforts. Furthermore, the proactive alerts system keeps users informed of significant changes or anomalies in their data, enabling them to take immediate action when necessary. In essence, Adriel stands out in the business intelligence and reporting landscape by offering a powerful yet accessible solution for marketers. With its focus on automation, scalability, and hands-on support, it provides a robust framework for businesses looking to enhance their reporting capabilities and drive successful advertising campaigns. By leveraging Adriel's advanced features, brands can ensure they remain competitive in an ever-evolving digital marketplace. * * * Product Website Adriel Seller [Adriel](https://www.g2.com/sellers/adriel) Discussions [Adriel Community](https://www.g2.com/products/adriel/discuss) Languages Supported English, Korean Solution Type All-in-One Overview by Adriel Marketing Show More ## Pricing Pricing provided by Adriel. ### Starter Starting at $6,000.00 [ View More Pricing Information ](https://www.g2.com/products/adriel/pricing) ## Adriel Integrations (55) What do users say about integrations? 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LR Luke R. Head of Client Strategy Small-Business (50 or fewer emp.) 7/1/2026 "Highly Customizable Reports with Powerful Calculated Metrics" 4/5 What do you like best about Adriel? Being able to create very customized reports with custom, calculated metrics based on blended data. Review collected by and hosted on G2.com. What do you dislike about Adriel? Some connectors don't work as well as I'd like. I can accurately pull data out of most of the main platforms I use, but some smaller ones can get complicated. Review collected by and hosted on G2.com. What problems is Adriel solving and how is that benefiting you? For client reporting, Adriel is the best way I've found to visualize an entire multi-channel campaign, bringing everything together around the key metrics that execs care about. It also helps me answer specific analytics questions. When one SaaS client wanted to compare site engagement and ecommerce trends across 12 different customers' GA4 instances running on their platform, Adriel allowed me to build a dashboard to inform key development initiatives for their product team. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Mark E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mark E.") ME Mark E. 1/22/2026 "Detailed Insights, Needs Easier Setup" 3/5 What do you like best about Adriel? I like that when I'm using Adriel, connecting to Meta shows the creatives and their performance individually. I also like with Google Ads that you can see by channel what's being spent and specific keywords that are spending more or less. These are the main things I like the best. Adriel also allows breaking out data by month or date specifically so you can see date ranges to view CPLs or other key metrics. Review collected by and hosted on G2.com. What do you dislike about Adriel? Setting up connections for each business is quite the headache and is not a very simple process right now. Making connections to Google Ads and copying templates doesn't seem like it's a very streamlined process. There's also a glitch where if I switch between different mediums like Facebook or Google Ads, it'll reset the date to the current month instead of staying on the one I'm currently looking at. Review collected by and hosted on G2.com. What problems is Adriel solving and how is that benefiting you? Adriel makes Google Ads visual and understandable for business owners, crunching data to be easily comprehensible. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Joseph J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Joseph J.") JJ Joseph J. 1/21/2026 "Simplifies Lead Management with Seamless Google Integration" 4/5 What do you like best about Adriel? I love how Adriel simplifies data display, making it easy to understand numbers and explain them to clients without unnecessary bells and whistles. The integration with our Google Ads is almost flawless, providing real-time data that helps us understand our lead costs across multiple channels, which is fantastic. It also allows us to break down data by different ad groups and keywords easily. The simplicity of the basic campaign setup is beyond easy, and I couldn't recommend it more. The Google connection is particularly valuable because it gives us immediate insights, instead of waiting a week to understand a client's performance. Review collected by and hosted on G2.com. What do you dislike about Adriel? If they could create an AI automated overview of what your data looks like, that'd be great. It would be helpful to have something that can comb through a dashboard we built out and then reach back to us once a week, once a month, whatever. Like, 'Hey, this is what we see, you know, concerned about this or pacing's not looking good.' Some utilization of AI to make us aware of something alarming about our clients would be nice. Review collected by and hosted on G2.com. What problems is Adriel solving and how is that benefiting you? Adriel helps us determine lead costs across various channels, like SEM and LSA, down to ad groups and keywords, which is fantastic. It integrates flawlessly with Google Ads, provides real-time data, and lets us show clients the value and costs of leads they're closing. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Brett T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brett T.") BT Brett T. 1/21/2026 "Streamlined Data Blending, Needs Enhanced UI" 4/5 What do you like best about Adriel? I like that Adriel is able to blend data very well, allowing us to take things from what converts and integrate that data with paid performance campaigns such as Google Ads, Meta, Reddit, etc. This consolidation helps in creating a centralized cost per lead, conversion rate, or return on ad spend, which is very valuable for overall efficiency and client reporting. Having all the platforms consolidated into singular tables and metrics, like a blended cost per lead, greatly aids in measuring total spend across Google and Meta, and calculating singular metrics like media efficiency ratio. Review collected by and hosted on G2.com. What do you dislike about Adriel? More templates and easier widget creation would be fantastic. Adriel feels right now as though it is a Looker Studio & TapClicks hybrid, but the UI makes it difficult, in our opinion, to accurately create things at scale. A feature that would be fantastic is preset templates for a marketing manager's book of business, to have templated versions of tables or different dashboards where you can filter by your clients, making it a smoother transition than having everything be custom built, because I do believe that is a tricky piece of the puzzle for us. Review collected by and hosted on G2.com. What problems is Adriel solving and how is that benefiting you? Adriel saves us time by eliminating the need to manually download reports. It provides a custom view that lets us quickly see client data, blend data from platforms like Google Ads and Meta, and calculate metrics like cost per lead, making it invaluable for marketing efficiency. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ED Evandro D. Campaing Manager Small-Business (50 or fewer emp.) 11/13/2025 "Versatility and Integration that Empower Our Decisions" 4.5/5 What do you like best about Adriel? The tool is capable of consolidating and linking a series of platforms that we use in performance. I understand that the versatility and the ability to combine data, information, and metrics help us understand the behavior of the campaigns and, with that, base our decisions. Review collected by and hosted on G2.com. What do you dislike about Adriel? There are some limitations and some basic features that Adriel still does not provide for us. If you want, we at Oxy can act as improvement partners. I myself have some points that could be resolved quickly and would make a big difference in the UX. Review collected by and hosted on G2.com. What problems is Adriel solving and how is that benefiting you? As already mentioned, Adriel helps us consolidate campaign data across various channels, enabling blends, comparisons, and decision-making. Additionally, we can share dashboards and reports with clients quickly and in real-time (in the case of the dashboards). Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: OrganicAI Translated ![Fernanda P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Fernanda P.") FP Fernanda P. Performance Marketing Coordinator Marketing and Advertising Small-Business (50 or fewer emp.) 11/13/2025 "Practical and Intuitive Reporting Tool" 5/5 What do you like best about Adriel? Adriel is very practical and makes it much easier to track and analyze our results. It provides an easy way to view and connect data from different platforms, saving a lot of time. It’s also more intuitive and user-friendly than many other reporting tools we’ve tried. Review collected by and hosted on G2.com. What do you dislike about Adriel? We’ve noticed a few metrics that are still missing, but we believe the Adriel team is already working on it. They’re very open to feedback and constantly improving the platform. Review collected by and hosted on G2.com. What problems is Adriel solving and how is that benefiting you? Help us centralize our marketing performance data by seamlessly connecting multiple platforms and creating clear, actionable reports. Recently, we faced some issues connecting creative data from certain platforms, but Adriel provided a solution that has been working perfectly. This has simplified our analytics workflow and saved us a lot of time. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Kally B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kally B.") KB Kally B. 1/21/2026 "Streamlined Reporting, Customizable Dashboards" 4/5 What do you like best about Adriel? I use Adriel for marketing reporting, and it has helped me streamline reporting and keep everything in one place. I love that I can have one platform that shares multiple data points and links to multiple platforms. I also like how we are able to customize dashboards. Review collected by and hosted on G2.com. What do you dislike about Adriel? I think there are some ways we could still streamline processes to help connect to CRMs better to share ROI in a better more clear way. Review collected by and hosted on G2.com. What problems is Adriel solving and how is that benefiting you? I use Adriel to streamline marketing reporting, keeping everything in one place. I love having one platform for multiple data points and linking to various platforms. It eliminates the manual part of reporting and allows for customizing dashboards. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Ari L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ari L.") AL Ari L. 1/27/2026 "Comprehensive Reporting with Stellar Support" 4.5/5 What do you like best about Adriel? I like that Adriel allows us to have all data and platforms in one place, which is convenient for tracking performance and reporting. I appreciate their support and fast response, especially how they helped us troubleshoot needs and requests in a short time. Review collected by and hosted on G2.com. What do you dislike about Adriel? I think the user interface could be nicer, but it's not really an issue. Also, the initial setup wasn't so easy as the setup was a bit longer than expected. Review collected by and hosted on G2.com. What problems is Adriel solving and how is that benefiting you? I use Adriel for reporting and performance tracking. It integrates data from various platforms, centralizing everything. I appreciate their support and quick response in troubleshooting needs. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Camille B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Camille B.") CB Camille B. 1/22/2026 "Clean Interface Enhances Client Communication" 5/5 What do you like best about Adriel? I really like the clean interface and ease of use of Adriel. It makes reporting easy and presents clean data that is straightforward to share with clients, allowing them to understand it easily. Review collected by and hosted on G2.com. What do you dislike about Adriel? I find the ease of adding new clients challenging. It was hard to get used to Adriel at first, but it became easier over time. Review collected by and hosted on G2.com. What problems is Adriel solving and how is that benefiting you? Adriel helps me by separating campaign data by tactic, making reporting easier. I like its clean interface and ease of use, which makes sharing data with clients simple and understandable. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 1/21/2026 "Customizable Tools That Make Data Reporting Easy" 4/5 What do you like best about Adriel? The customizable reporting is fantastic and makes sharing data with clients really easy. Review collected by and hosted on G2.com. What do you dislike about Adriel? When using the shared teamspace link, the date range will reset to the current month when switching from one view to the next, which can be annoying, but is not a big issue. Review collected by and hosted on G2.com. What problems is Adriel solving and how is that benefiting you? It has been incredibly helpful in looking at data month over month and answering client questions in real time. It is wonderful to not need to manually build custom data reports each month since all of the data is ready in Adriel! Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ## Questions about Adriel? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Adriel ](https://www.g2.com/products/adriel/discussions/new) GU Guest User • Last activity about 2 years ago What is Adriel used for? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/what-is-adriel-used-for) [ View all Discussions ](https://www.g2.com/products/adriel/discuss) ## Pricing Options Pricing provided by Adriel. ### Starter Starting at $6,000.00 ### Professional Starting at $12,000.00 ### Enterprise Contact Us [ View More Pricing Information ](https://www.g2.com/products/adriel/pricing) Adriel Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_114405f4f2fbda83a0d553e1a3beeb2d/agencyanalytics.jpg "Product Avatar Image") AgencyAnalytics 4.7/5(459) [ Compare Now ](https://www.g2.com/compare/adriel-vs-agencyanalytics) ##### ##### Adriel Features Reports Reports Interface Steps to Answer Dashboards Marketing Operations ROI Tracking Data Collection Customer Insights Campaign Activity Campaign Insights Reports and Dashboards Campaign Stickiness [ View More Features ](https://www.g2.com/products/adriel/features) ## Top-Rated Alternatives [ ![AgencyAnalytics](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "AgencyAnalytics") AgencyAnalytics 4.7/5(459) ](https://www.g2.com/products/agencyanalytics/reviews) [ ![Supermetrics](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Supermetrics") Supermetrics 4.4/5(823) ](https://www.g2.com/products/supermetrics/reviews) [ ![Data Studio](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Data Studio") Data Studio 4.4/5(476) ](https://www.g2.com/products/data-studio/reviews) [ View All Alternatives ](https://www.g2.com/products/adriel/competitors/alternatives) ##### Categories on G2 [Marketing Analytics](https://www.g2.com/categories/marketing-analytics)[Digital Analytics](https://www.g2.com/categories/digital-analytics)[Data Visualization](https://www.g2.com/categories/data-visualization-tools) [Marketing Analytics](https://www.g2.com/categories/marketing-analytics)[Digital Analytics](https://www.g2.com/categories/digital-analytics)[Data Visualization](https://www.g2.com/categories/data-visualization-tools)[ETL Tools](https://www.g2.com/categories/etl-tools)[Big Data Integration Platforms](https://www.g2.com/categories/big-data-integration-platforms) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Best HR solution for streamlining hiring process](https://www.g2.com/discussions/best-hr-solution-for-streamlining-the-hiring-process)[What quote to cash consulting firms are best for optimizing revenue recognition and sales processes?](https://www.g2.com/discussions/what-quote-to-cash-consulting-firms-are-best-for-optimizing-revenue-recognition-and-sales-processes)[Snowflake vs ClickHouse for an analytics team: which is worth the setup cost when query volume is high?](https://www.g2.com/discussions/snowflake-vs-clickhouse-for-an-analytics-team-which-is-worth-the-setup-cost-when-query-volume-is-high) [What are the most reliable endpoint security services based on reviews from enterprise security teams avoiding vendor lock-in?](https://www.g2.com/discussions/what-are-the-most-reliable-endpoint-security-services-based-on-reviews-from-enterprise-security-teams-avoiding-vendor-lock-in%20)[Top spend analysis tools for procurement optimization](https://www.g2.com/discussions/what-are-the-top-spend-analysis-tools-for-procurement-optimization)[Pros and Cons Details](https://www.g2.com/products/adriel/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)