After some setup time, we have the confidence that the data Soomla produces is accurate. With this data we are able to test and analyze different aspects of our app like never before. With an ad-driven app it's worth a lot to have this data at hand. Review collected by and hosted on G2.com.

Every now and then data is not correct and it usually takes us to make the first step into examination. Wish this would come more from Soomlas side. Also, the SDK (while becoming more stable over the years) still leads to crashes from now and then.

It definitely adds workload to the development process. Review collected by and hosted on G2.com.

- Unique data allows us to look ahead and see more than competitors

- Ability to view in detail all the necessary information

- Manual filters let us to find insight quickly and easily Review collected by and hosted on G2.com.

The product is still under development. But it's great that many features appear in AdIntel and Soomla at the same time. Review collected by and hosted on G2.com.

Benchmarking Analysis offers KPI's that are not available in other app intelligence platforms such as CTRs, IPM, eCPMs, CPIs, etc.. Review collected by and hosted on G2.com.

UI/UX is not comfortable. Sometimes can be a bit buggy, but overall benefits overcome these dislikes Review collected by and hosted on G2.com.

Both their adintel product and the teams desire to continually do more to improve the product. Review collected by and hosted on G2.com.

It would be great if there was more understanding of waterfall positioning and what publishers have what mediation platform SDKs. Review collected by and hosted on G2.com.

The ability to see data in a very specific and granular manner, per advertiser, app, creative, source, conversion rates, costs, etc. Review collected by and hosted on G2.com.

I joined in the very early days so I saw the product improve a lot in aspects of UI/UX and data analysis. There has been major progress, but there is still some way to go. The team at Soomla is very attentive to feedback so although there are some challenges in the usability, the insights you gain are worth it. Review collected by and hosted on G2.com.

Soomla is able to provide user-level data for ads revenue. This is becoming increasingly important as CPIs keep increasing and as more and more developers see ads revenue taking a growing share of their entire revenue.

They constantly work on improving their algorithms for estimates that they provide and besides improving existing products they also work on introducing new products and features (and free of charge too, for their existing clients).

Soomla is quite proactive in providing insights and moreover, seldom issues that appear are handled by their customer support very promptly. Review collected by and hosted on G2.com.

Sometimes it's hard to navigate through all insights that Soomla provides and we could use a hint on how to leverage some of the insights. Review collected by and hosted on G2.com.

- I can easily retrieve all kinds of cohorts data on my MMP, which contains Ad Revenue, just by setting up data pipelining between SOOMLA and the MMP I am using.

- SOOMLA also helps to optimize Facebook and Google Campaigns by providing ad LTV csvs and auto-generated post-backs.

- Bid distribution data shows the impressions on every price point for each network, which is crucial information when making adjustments on our waterfall line items.

- SOOMLA provides churn/revenue data from each advertiser. This means that you can see who's generating the most revenue for your app, who is making an unacceptable level of churns, and thus you will have the ability to make decisions to filter out a specific advertiser, based on its net CPM/Revenue. Review collected by and hosted on G2.com.

Most of the customized reports are generated upon your request.

It will be great if users can just download some of the basic reports themselves. Review collected by and hosted on G2.com.

Soomla is one the few ad tech companies out there which helps you figure out the 2 critical parts of the gaming business:

1. Identify the actual value of your inventory

2. Identify the actual value of each user

We've been working with them for the past 4-5 months and they have provided valuable insights towards optimizing the waterfall on the ad monetization side especially in the US with their tech.

On the UA part, we have just started working with them but their data pipeline to attribution platforms can prove valuable to cross check the numbers and hypothesis that one has towards the ltv of acquired users.

Moreover they are a wonderful set of people who try to help you achieve your goals with excellent support. Review collected by and hosted on G2.com.

The tech works only with volume.

The dashboard can improve a lot more especially for insights. Review collected by and hosted on G2.com.

Combining a creative repository with actionable performance data (e.g. CTR, volume, network distribution etc) really elevates the insights you can drive from Ad-Intel. Review collected by and hosted on G2.com.

Including Facebook data would be very helpful. Review collected by and hosted on G2.com.

New features, great account management team, visibility. Review collected by and hosted on G2.com.

Length of time they keep data. Would like to pull back further windows. Review collected by and hosted on G2.com.