Soomla is a two-side product for mobile app publishers:

1-st side: tools to understand and improve your ad monetization - very usefull especially for developers that are new to ad monetization; most of this services has no direct alternatives and make developers first steps much easier, so it's really great.

2-nd side: tool for competitor analysis (UA and creatives intelligence); it's a different story, cause there are a lot of services with similar functions, yet Soomla provide some unique data that noone else has (like CTR for creatives). Review collected by and hosted on G2.com.

Cant say that all Soomla services will provide you the best UX.

Also, there would be almost no info related to Facebook Audience Network (cause of FAN's policies, so noone has it either). Review collected by and hosted on G2.com.

1. Amazing product. Really powerful data source (exclusive) . We love the diversity and granularity of their data.

2. Amazing service. Their service has been extremely fast and reliable. Every time we make a specific product request, they deliver in a very short amount of time. Amazing. Review collected by and hosted on G2.com.

Product is still a bit WIP. There still are some bugs. But overall, the team has been very responsive and reliable in making changes. Review collected by and hosted on G2.com.

reviewing my competitors creatives, and getting inspiration out of it Review collected by and hosted on G2.com.

The way I need to open tabs per creative to review. Also, the UI looks a bit outdated Review collected by and hosted on G2.com.

Easily view competitors creatives as well as all the metrics surrounding their creatives, including IPM by UA channel. Also provides fantastic insights into the entire media landscape through the lens of performance marketing metrics. Review collected by and hosted on G2.com.

Very unhappy that my competitors have access to this product! Review collected by and hosted on G2.com.

You wouldn’t let the opposing team referee your game so why would you let ad networks referee your ads? This is a much needed third party to make sure ad networks are playing by the rules Review collected by and hosted on G2.com.

We are very happy with the product, maybe one suggestion would be to have more updates focused for publishers with large portfolios Review collected by and hosted on G2.com.

The most important thing for us is the opportunity to see what creativity our competitors use most actively using Creatives Dashboard Review collected by and hosted on G2.com.

Lack of the main UA source - Facebook.

But we understand that this due to Facebook's data policy. Review collected by and hosted on G2.com.

I like that you can see all the data for which game apps are doing UA, by budget sizes, creatives types, UA channels, GEO and that you can compare by genres Review collected by and hosted on G2.com.

I think tool has less data about non-gaming apps Review collected by and hosted on G2.com.

The creative section with the comparisons Review collected by and hosted on G2.com.

The web design still looks a bit behind. Review collected by and hosted on G2.com.

Easy to use interface, data breakdown by various useful filters, getting insights on the best performing creatives on the market, quick responses from the product managers Review collected by and hosted on G2.com.

From time to time it's a bit slow, has some bugs, but overall very useful tool for finding top performing ads/creatives on the market Review collected by and hosted on G2.com.

Very helpful for our team to get insights into the market trend, especially advertisers’ activity, spend, creatives, etc. Review collected by and hosted on G2.com.

UI can be overwhelming at first! You really need to take time to learn to navigate but ultimately find that the advantages overcome the challenges. Review collected by and hosted on G2.com.