--- title: AdQuality by IronSource Reviews meta_title: 'AdQuality by IronSource Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 39 reviews by the users' company size, role or industry to find out how AdQuality by IronSource works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 39 scale: '5' date_modified: '2026-08-07' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # AdQuality by IronSource Reviews **Vendor:** Unity **Category:** [Digital Advertising Intelligence Software](https://www.g2.com/categories/digital-advertising-intelligence) **Average Rating:** 4.4/5.0 **Total Reviews:** 39 ## About AdQuality by IronSource AdQuality by ironSource is a comprehensive solution designed to help app developers monitor, analyze, and optimize the advertisements displayed within their applications. By providing full transparency into ad content and performance, AdQuality ensures that ads align with brand values and deliver a positive user experience, ultimately enhancing user retention and maximizing revenue. Key Features and Functionality: - Creative Overview: Access a gallery view of all ads served to users, enabling quick identification and reporting of problematic content. - User Experience Analysis: Utilize built-in tags to detect creatives, advertisers, and networks causing quality issues, and understand their impact on user churn. - User Ad Journey Review: Examine how users interact with in-app ads to resolve support tickets and ensure a seamless experience. - Ad Performance Metrics: Filter creatives by revenue, impressions, click-through rates (CTR, and quality CTR (qCTR to assess ad effectiveness. - Visual Reporting: Gain insights into ad content trends and find the optimal balance between revenue generation and user retention. - Unwanted Ad Alerts: Set up notifications for specific creatives, advertisers, or high-content-rated ads appearing in your app. Primary Value and Problem Solved: AdQuality empowers developers to maintain control over the ads displayed in their apps, ensuring they are appropriate and non-disruptive. By identifying and addressing ads with deceptive UX patterns, offensive material, or poor design, developers can enhance user satisfaction, reduce churn, and protect their brand integrity. This proactive approach leads to a more enjoyable user experience and optimized monetization strategies. ## AdQuality by IronSource Reviews ### 1. Great versatile research tool across **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** September 30, 2020 **What do you like best about AdQuality by IronSource?** Great service and user oriented approach **What do you dislike about AdQuality by IronSource?** I don't dislike anything. No complaints. **Recommendations to others considering AdQuality by IronSource:** You can find here insights about the mobile market that are not available in other tools. **What problems is AdQuality by IronSource solving and how is that benefiting you?** Creative team inspiration, successfull Marketing strategy, relevant and informed Account Management and Sales actions, source of knowledge for a Business growth ### 2. World Class product used for gaming intelligence and growth strategies... **Rating:** 5.0/5.0 stars **Reviewed by:** Santosh R. | Helping Hand, Small-Business (50 or fewer emp.) **Reviewed Date:** February 04, 2021 **What do you like best about AdQuality by IronSource?** I have been using Adintel to look at various trends in the industry from spend patterns to creative quality and relative performance. Its brilliant the number of use cases and the depth of content that is provided. Also Amir has been an unbelievable aid in understanding the product capabilities. THis will be the future industry standard. Must have for anyone driving a growth charter. **What do you dislike about AdQuality by IronSource?** still being evolved UI. Not super intuitive **What problems is AdQuality by IronSource solving and how is that benefiting you?** Growth strategies Sizing ### 3. Greate ads analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Ilya T. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 20, 2020 **What do you like best about AdQuality by IronSource?** Soomla is a two-side product for mobile app publishers: 1-st side: tools to understand and improve your ad monetization - very usefull especially for developers that are new to ad monetization; most of this services has no direct alternatives and make developers first steps much easier, so it's really great. 2-nd side: tool for competitor analysis (UA and creatives intelligence); it's a different story, cause there are a lot of services with similar functions, yet Soomla provide some unique data that noone else has (like CTR for creatives). **What do you dislike about AdQuality by IronSource?** Cant say that all Soomla services will provide you the best UX. Also, there would be almost no info related to Facebook Audience Network (cause of FAN's policies, so noone has it either). **What problems is AdQuality by IronSource solving and how is that benefiting you?** Ad Intel, competitor analysis, ad whales reports, churn reports, etc. ### 4. A service I can't live without **Rating:** 5.0/5.0 stars **Reviewed by:** San B. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 05, 2020 **What do you like best about AdQuality by IronSource?** 1. Amazing product. Really powerful data source (exclusive) . We love the diversity and granularity of their data. 2. Amazing service. Their service has been extremely fast and reliable. Every time we make a specific product request, they deliver in a very short amount of time. Amazing. **What do you dislike about AdQuality by IronSource?** Product is still a bit WIP. There still are some bugs. But overall, the team has been very responsive and reliable in making changes. **Recommendations to others considering AdQuality by IronSource:** It's almost to a degree that if you are our competitor, we don't want to recommend this as it's so precious for us. If you are our partner, we are more than happy to recommend this hidden treasure with full of valuable data. **What problems is AdQuality by IronSource solving and how is that benefiting you?** Market research. The benefit for us is that we be able to understand our top customer's buying patterns, which then helps our decision making in turn. ### 5. I am vry setisfied with the Soomla product, it is easy to use, intuitive and make better decisions **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** April 28, 2021 **What do you like best about AdQuality by IronSource?** reviewing my competitors creatives, and getting inspiration out of it **What do you dislike about AdQuality by IronSource?** The way I need to open tabs per creative to review. Also, the UI looks a bit outdated **What problems is AdQuality by IronSource solving and how is that benefiting you?** monitoring at what my competitors are doing, looking at performing creatives, and taking creative inspiration ### 6. Best tool for competitive analysis in mobile marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Harrison B. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 23, 2020 **What do you like best about AdQuality by IronSource?** Easily view competitors creatives as well as all the metrics surrounding their creatives, including IPM by UA channel. Also provides fantastic insights into the entire media landscape through the lens of performance marketing metrics. **What do you dislike about AdQuality by IronSource?** Very unhappy that my competitors have access to this product! **What problems is AdQuality by IronSource solving and how is that benefiting you?** We have been able to increase ad production as well as the success rate of our creatives by using successful ads from other developers as inspiration for our own concepts. ### 7. Amazing product **Rating:** 5.0/5.0 stars **Reviewed by:** Christian C. | Co-Founder & CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** September 23, 2020 **What do you like best about AdQuality by IronSource?** You wouldn’t let the opposing team referee your game so why would you let ad networks referee your ads? This is a much needed third party to make sure ad networks are playing by the rules **What do you dislike about AdQuality by IronSource?** We are very happy with the product, maybe one suggestion would be to have more updates focused for publishers with large portfolios **What problems is AdQuality by IronSource solving and how is that benefiting you?** Normalizing CPMs, checking Ad Quality and forecasting revenue ### 8. Creative insights from AdIntel are really helpful! **Rating:** 5.0/5.0 stars **Reviewed by:** Sergey K. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 15, 2020 **What do you like best about AdQuality by IronSource?** The most important thing for us is the opportunity to see what creativity our competitors use most actively using Creatives Dashboard **What do you dislike about AdQuality by IronSource?** Lack of the main UA source - Facebook. But we understand that this due to Facebook's data policy. **What problems is AdQuality by IronSource solving and how is that benefiting you?** Thanks to AdIntel we are regulary analyzing competitive advertising and expanding the range of ideas that can be tested in UA. ### 9. Best tool for app intelligence / user acquisition trends **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 01, 2020 **What do you like best about AdQuality by IronSource?** I like that you can see all the data for which game apps are doing UA, by budget sizes, creatives types, UA channels, GEO and that you can compare by genres **What do you dislike about AdQuality by IronSource?** I think tool has less data about non-gaming apps **What problems is AdQuality by IronSource solving and how is that benefiting you?** I am solving one of the main problems of my sales team of time management that they can target advertisers that are currently doing UA, instead on advertisers that are not. I can also use AdIntel to spot new spenders (new comers) which are usually good targets to prospect ### 10. Amazing product **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** December 18, 2020 **What do you like best about AdQuality by IronSource?** Very helpful for our team to get insights into the market trend, especially advertisers’ activity, spend, creatives, etc. **What do you dislike about AdQuality by IronSource?** UI can be overwhelming at first! You really need to take time to learn to navigate but ultimately find that the advantages overcome the challenges. **What problems is AdQuality by IronSource solving and how is that benefiting you?** Business intelligence/ sales leads ### 11. Easy and fast work with data **Rating:** 5.0/5.0 stars **Reviewed by:** Alexey M. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 18, 2020 **What do you like best about AdQuality by IronSource?** - Unique data allows us to look ahead and see more than competitors - Ability to view in detail all the necessary information - Manual filters let us to find insight quickly and easily **What do you dislike about AdQuality by IronSource?** The product is still under development. But it's great that many features appear in AdIntel and Soomla at the same time. **What problems is AdQuality by IronSource solving and how is that benefiting you?** We can make decisions based not only on our own data, but also by looking at data across the industry. ### 12. Working with AdIntel by Soomla **Rating:** 4.5/5.0 stars **Reviewed by:** Amos A. | UA Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** August 17, 2020 **What do you like best about AdQuality by IronSource?** Benchmarking Analysis offers KPI's that are not available in other app intelligence platforms such as CTRs, IPM, eCPMs, CPIs, etc.. **What do you dislike about AdQuality by IronSource?** UI/UX is not comfortable. Sometimes can be a bit buggy, but overall benefits overcome these dislikes **Recommendations to others considering AdQuality by IronSource:** Just talk to Amir and do a demo, Soomla are very forthcoming and just do a short trial, you'll quickly experience all the advantages by yourself **What problems is AdQuality by IronSource solving and how is that benefiting you?** AdIntel give you a good creative breakdown by placements, inventory types, IPMs, CTR, division per networks. Also these benchmarks are super relevant even as an app intelligence tool ### 13. Product that we trust and use everyday! **Rating:** 4.5/5.0 stars **Reviewed by:** Dan B. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 03, 2020 **What do you like best about AdQuality by IronSource?** Both their adintel product and the teams desire to continually do more to improve the product. **What do you dislike about AdQuality by IronSource?** It would be great if there was more understanding of waterfall positioning and what publishers have what mediation platform SDKs. **What problems is AdQuality by IronSource solving and how is that benefiting you?** Understanding top UA assets ### 14. Useful insights and great customer support **Rating:** 5.0/5.0 stars **Reviewed by:** Bozo J. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 27, 2020 **What do you like best about AdQuality by IronSource?** Soomla is able to provide user-level data for ads revenue. This is becoming increasingly important as CPIs keep increasing and as more and more developers see ads revenue taking a growing share of their entire revenue. They constantly work on improving their algorithms for estimates that they provide and besides improving existing products they also work on introducing new products and features (and free of charge too, for their existing clients). Soomla is quite proactive in providing insights and moreover, seldom issues that appear are handled by their customer support very promptly. **What do you dislike about AdQuality by IronSource?** Sometimes it's hard to navigate through all insights that Soomla provides and we could use a hint on how to leverage some of the insights. **Recommendations to others considering AdQuality by IronSource:** Make sure to be in regular communication with your Account Manager in order to get the best use of the platform. **What problems is AdQuality by IronSource solving and how is that benefiting you?** Problems solving: Attribution of ads revenues to individual users. Benefits: More accurate calculation of ROI for UA campaigns due to holistic LTV calculations. ### 15. making data-driven monetization decisions **Rating:** 4.5/5.0 stars **Reviewed by:** Seohee K. | Product & Monetization Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 04, 2020 **What do you like best about AdQuality by IronSource?** - I can easily retrieve all kinds of cohorts data on my MMP, which contains Ad Revenue, just by setting up data pipelining between SOOMLA and the MMP I am using. - SOOMLA also helps to optimize Facebook and Google Campaigns by providing ad LTV csvs and auto-generated post-backs. - Bid distribution data shows the impressions on every price point for each network, which is crucial information when making adjustments on our waterfall line items. - SOOMLA provides churn/revenue data from each advertiser. This means that you can see who's generating the most revenue for your app, who is making an unacceptable level of churns, and thus you will have the ability to make decisions to filter out a specific advertiser, based on its net CPM/Revenue. **What do you dislike about AdQuality by IronSource?** Most of the customized reports are generated upon your request. It will be great if users can just download some of the basic reports themselves. **Recommendations to others considering AdQuality by IronSource:** Publishers cannot even have an idea of how they are monetizing their users because ad networks do not share the required level of data to understand what is going on. SOOMLA's ability to extrapolate ad revenue to extreme granularity enables us to have a clearer picture of which users are generating revenue from which advertisers, thus we are more effectively optimizing our IAA designs and UA campaigns with more confidence. **What problems is AdQuality by IronSource solving and how is that benefiting you?** Publishers do not have access to much of ad data, no picture what so ever how their users are being monetized or how networks are bidding in our inventories. SOOMLA's ability to extrapolate ad revenue to extreme granularity enables us to have the data on each ad's impression, and it gives us the full ability to make data-driven decisions to boost revenue and minimize risks. ### 16. Excellent creative tool with actionable performance data **Rating:** 5.0/5.0 stars **Reviewed by:** Mark B. | Mark Beck, Mid-Market (51-1000 emp.) **Reviewed Date:** August 04, 2020 **What do you like best about AdQuality by IronSource?** Combining a creative repository with actionable performance data (e.g. CTR, volume, network distribution etc) really elevates the insights you can drive from Ad-Intel. **What do you dislike about AdQuality by IronSource?** Including Facebook data would be very helpful. **What problems is AdQuality by IronSource solving and how is that benefiting you?** Understanding what is happening in the advertising market, with a specific focus on creative performance. ### 17. Constantly Improving Product **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Small-Business (50 or fewer emp.) **Reviewed Date:** September 09, 2020 **What do you like best about AdQuality by IronSource?** New features, great account management team, visibility. **What do you dislike about AdQuality by IronSource?** Length of time they keep data. Would like to pull back further windows. **What problems is AdQuality by IronSource solving and how is that benefiting you?** Creative intelligence. ### 18. Great, easy to use and very helpful product. **Rating:** 5.0/5.0 stars **Reviewed by:** Amit T. | Co-Founder & CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** August 05, 2020 **What do you like best about AdQuality by IronSource?** The way the data is being served, it's very easy to understand and use. **What do you dislike about AdQuality by IronSource?** We never had issues with it, nothing bad to say until now. **What problems is AdQuality by IronSource solving and how is that benefiting you?** It helping us find out the "hottest" campaigns and publishers in real time. ### 19. soomla was great - helped us spend our UA money much better **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Small-Business (50 or fewer emp.) **Reviewed Date:** December 23, 2019 **What do you like best about AdQuality by IronSource?** Soomla is the most accurate ad-ltv tool out there. We use it to understand which UA channels bring the best users for our ad-based games. In addition we can identify users who interact with the ads we show them and create a custom experience for them. Plus customer service is great. **What do you dislike about AdQuality by IronSource?** As with any young company, there are growing pains, but soomla team is super helpful in addressing those **Recommendations to others considering AdQuality by IronSource:** Definitely worth while **What problems is AdQuality by IronSource solving and how is that benefiting you?** We are able to better understand which UA channels work best for ad-based monetisation. Understand and predict customer churn, and create customised experiences for our users based on their interactions with ads. We can finally realise user-level Ad based LTV, something that wasnt easily possible before soom.la ### 20. Great system and even better service **Rating:** 5.0/5.0 stars **Reviewed by:** Marko P. | CEO, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** November 27, 2019 **What do you like best about AdQuality by IronSource?** Soomla is an essential tool for apps and games monetized by ads if you want to do paid user acquisition and calculate correct ROI. **What do you dislike about AdQuality by IronSource?** Nothing specific, overall very satisfied with the service **Recommendations to others considering AdQuality by IronSource:** If you are considering multiple services for this purpose, feel free to go with Soomla. **What problems is AdQuality by IronSource solving and how is that benefiting you?** The "ad whale" event that Soomla can log for your game happens when a user accumulates more than X of revenue through mobile ads. Bidding on this event based on CPA is a great way to acquire high-value users. ### 21. Highly recommended **Rating:** 5.0/5.0 stars **Reviewed by:** Nikola P. | Monetization specialist, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** November 26, 2019 **What do you like best about AdQuality by IronSource?** Waterfall analysis, advertisers insight, ad network and ad type comparison, tracking LTV **What do you dislike about AdQuality by IronSource?** Not able to track revenue for native ads. **What problems is AdQuality by IronSource solving and how is that benefiting you?** Soomla sends us ad whales and other very useful events which we use to run our UA campaigns. Also, Soomla provides us with advertisers insight so we are able to track the best performing ones in terms of CPM, CTR, ARPU and revenue. They give us more accurate LTV as well as ad network comparison. ### 22. Helpful approach for understanding and manipulating with ad revenue in ad monetized apps **Rating:** 5.0/5.0 stars **Reviewed by:** Aleksandra A. | Data Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** November 28, 2019 **What do you like best about AdQuality by IronSource?** Granular approach to ad revenue data with insights of the eCPM of Impressions in order, ad revenue per traffic source and much more. Ongoing support from the Soomla team. **What do you dislike about AdQuality by IronSource?** Occasional problems with some bugs Soomla's team was dealing with. **What problems is AdQuality by IronSource solving and how is that benefiting you?** We are solving the problem of accurate attribution of revenue to a revenue source, using ad revenue events, getting personalized reports from Soomla team and much more. ### 23. Great Product and Service **Rating:** 4.5/5.0 stars **Reviewed by:** Lior S. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 11, 2019 **What do you like best about AdQuality by IronSource?** Bid level data opened our eyes for the possibilities in price floor optimization. Great customer success team. **What do you dislike about AdQuality by IronSource?** It's an SDK so that always creates friction with the development team **What problems is AdQuality by IronSource solving and how is that benefiting you?** Being data driven about in-app advertising is critical in today's market. The main benefit was on the monetization side - we were able to increase our ARPDAU over time. ### 24. Awesome monetization insights **Rating:** 4.5/5.0 stars **Reviewed by:** Harrison B. | Head of Revenue, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** November 26, 2019 **What do you like best about AdQuality by IronSource?** Soomla's user level data informs many aspects of our business. Their account management team is customer-first, helpful and responsive. **What do you dislike about AdQuality by IronSource?** As with any new tech startups, there are still building out new integrations. As they continue to develop, the out-of-the-box product will become more valuable. **What problems is AdQuality by IronSource solving and how is that benefiting you?** UA insights, A/B testing product with revenue as a goal, better understanding of our LTV ## AdQuality by IronSource Discussions - [What is AdQuality by IronSource used for?](https://www.g2.com/discussions/what-is-adquality-by-ironsource-used-for) - [View AdQuality by IronSource pricing details and edition comparison](https://www.g2.com/products/adquality-by-ironsource/reviews?filters%5Bnps_score%5D%5B%5D=5§ion=pricing&secure%5Bexpires_at%5D=2026-08-13+12%3A48%3A15+-0500&secure%5Bsession_id%5D=0f40fa1d-bd63-4830-aa2e-1342c5295b9e&secure%5Btoken%5D=75875bdcb3386703295893285f59a71a2151e894a1506d6ece3d5290d42591a3&format=llm_user) ## AdQuality by IronSource Features **Platform Insights** - Ad Creatives - Buying Strategies - Publisher Data - Advertising Spend - Websites and Social Channels - Device Insights - Ad Intelligence Reporting **Agentic AI - Digital Advertising Intelligence** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Platform Additional Functionality** - Ad Competitive Benchmarking - Alerts ## Top AdQuality by IronSource Alternatives - [Similarweb](https://www.g2.com/products/similarweb/reviews) - 4.4/5.0 (1,163 reviews) - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) - 4.4/5.0 (1,941 reviews) - [Pathmatics by Sensor Tower](https://www.g2.com/products/pathmatics-by-sensor-tower/reviews) - 4.3/5.0 (319 reviews)