--- title: AdOpt Reviews meta_title: 'AdOpt Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 412 reviews by the users' company size, role or industry to find out how AdOpt works for a business like yours. aggregate_rating: rating_value: 4.9 review_count: 412 scale: '5' date_modified: '2026-07-21' parent_category: name: Data Privacy url: https://www.g2.com/categories/data-privacy-3d79da1e-6384-42b3-a11f-d04b6694e806 --- # AdOpt Reviews **Vendor:** AdOpt **Category:** [Consent Management Platforms](https://www.g2.com/categories/consent-management-platform-cmp) **Average Rating:** 4.9/5.0 **Total Reviews:** 412 ## About AdOpt AdOpt’s Cookie Banner is a type of Consent Management Platform (CMP) solution designed to help businesses comply with various privacy regulations by managing user consents for cookies and tracking technologies on their websites. This tool serves as a crucial interface for visitors, providing them with transparency and control over their data while ensuring that companies adhere to legal requirements such as GDPR, LGPD, CCPA, and others. The target audience for AdOpt’s Cookie Banner includes businesses of all sizes that operate online and need to navigate the complex landscape of data privacy laws. With increasing scrutiny on data protection and privacy, organizations must implement effective consent management strategies to build trust with their users. The Cookie Banner not only facilitates compliance but also enhances user experience by allowing visitors to make informed decisions regarding their data. AdOpt’s technology is designed to recognize each visitor upon their arrival at the website. For new visitors, the Cookie Banner prompts them to provide consent for the use of cookies, ensuring that companies obtain the necessary permissions before any tracking occurs. Once consent is granted, AdOpt records this approval and activates the cookies, streamlining the process for both the user and the business. This approach minimizes interruptions while maximizing compliance, as returning visitors will not be prompted for consent again unless they choose to update or revoke their previous permissions. Key features of AdOpt’s Cookie Banner include customizable consent options, user-friendly interfaces, and robust reporting capabilities. Businesses can tailor the appearance and messaging of the banner to align with their branding while providing clear information about the types of cookies in use. Additionally, the platform offers comprehensive analytics that allow companies to monitor consent rates and user interactions, enabling them to refine their strategies over time. By integrating AdOpt’s Cookie Banner into their websites, organizations can effectively manage user consent, reduce legal risks, and foster a positive relationship with their visitors. The platform stands out in its category by offering a seamless blend of compliance, user engagement, and operational efficiency, making it an essential tool for any business looking to navigate the complexities of data privacy regulations. ## AdOpt Pros & Cons **What users like:** - Users value the **ease of use** of AdOpt, finding it intuitive and supportive for beginners. (26 reviews) - Users value the **easy implementation** of AdOpt, appreciating its straightforward setup for cookie consent management. (13 reviews) - Users commend the **outstanding customer support** of AdOpt, enhancing their experience with its efficient and humanized assistance. (12 reviews) - Users love AdOpt's **intuitive and user-friendly interface** , which simplifies tasks and enhances overall efficiency. (12 reviews) - Users appreciate the **easy integrations** of AdOpt, making setup and implementation seamless across multiple websites. (9 reviews) - Users praise AdOpt for its **user-friendly features** and seamless integration, making privacy compliance effortless and effective. (9 reviews) - Implementation Ease (8 reviews) - Installation Ease (8 reviews) - Compliance (7 reviews) - Customization (7 reviews) **What users dislike:** - Users face a **steep learning curve** with AdOpt, complicating initial usage and accessibility of advanced features. (5 reviews) - Users find the **insufficient guidance** for advanced features can complicate the learning process and hinder effective use. (3 reviews) - Users find the **learning curve steep** due to unclear advanced features, making navigation challenging for beginners. (3 reviews) - Users find **limited customization** options in AdOpt, impacting layout flexibility and reporting detail for specific needs. (3 reviews) - Users find that **cookie tracking can be slow** initially and may require technical assistance for optimal use. (2 reviews) - Users find AdOpt **expensive** , especially with locked features and payment in U.S. dollars, limiting accessibility and usability. (2 reviews) - Feature Limitations (2 reviews) - Users find the **plan limitations** of AdOpt restrictive, especially regarding customization and domain setup on the free version. (2 reviews) - Subscription Limitations (2 reviews) - Complex Configuration (1 reviews) ## AdOpt Reviews ### 1. Practical and efficient platform for consent management **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** July 01, 2025 **What do you like best about AdOpt?** AdOpt is an intuitive and easy-to-use tool, especially for those seeking an effective solution for cookie consent management. The initial setup is simple, with good documentation and efficient support during implementation. The interface is clear and facilitates the monitoring of consents, in addition to offering features that meet the main compliance requirements with LGPD and GDPR. The reports are objective and contribute to data-driven decision making. Overall, the tool fulfills its purpose well, with good stability and ease of integration into different types of websites. It is a reliable solution for companies that need to comply with privacy legislation in a practical way and without technical complexity. **What do you dislike about AdOpt?** Nothing to declare, I have never had any kind of problem with the platform. **What problems is AdOpt solving and how is that benefiting you?** AdOpt is addressing the challenge of compliance with data protection laws, such as LGPD and GDPR, by centralizing and automating the management of cookie consent on the company's website. This has benefited us by: Ensuring that users are properly informed and can choose which data they wish to share; Reducing legal risks related to improper data collection; Optimizing the time of the technology and legal teams, who previously had to manually handle the implementation of banners and policy updates; Improving transparency with site visitors, which strengthens trust in the brand. The tool also offers clear reports, which facilitate audits and internal reviews when necessary. ### 2. Excellent CMP with strong customization and compliance focus **Rating:** 5.0/5.0 stars **Reviewed by:** Rafael L. | Owner, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** July 01, 2025 **What do you like best about AdOpt?** AdOpt stands out for its highly customizable consent management capabilities, which enable precise compliance with LGPD, GDPR, and CCPA. The UI is intuitive and easy to integrate with major CMS platforms, reducing implementation friction significantly. The reporting and audit trail features are robust, providing clear records of consent logs that are critical for compliance audits. In addition, the customer support is extremely responsive and proactive in helping with advanced setups, API integrations, and custom event tagging, which is especially valuable for agencies and enterprises managing multiple domains. **What do you dislike about AdOpt?** While AdOpt is technically solid, the analytics dashboard could benefit from more granular breakdowns and advanced segmentation capabilities for consent metrics (e.g., per campaign, per region). Additionally, documentation for advanced integrations (e.g., GTM custom templates or server-side tagging) could be more detailed to speed up implementation for technical teams. Lastly, pricing can be slightly higher compared to basic CMP tools, but it aligns with its premium feature set. **What problems is AdOpt solving and how is that benefiting you?** AdOpt helps us address strict data privacy regulations (such as LGPD, GDPR, and CCPA) by centralizing and automating the consent collection and management process across multiple websites and digital assets. It allows us to ensure compliance without compromising user experience or marketing performance. The tool simplifies complex workflows by providing dynamic consent banners, granular user preference management, and reliable audit trails. This reduces legal risk, improves user trust, and enables our marketing and analytics teams to operate confidently with fully compliant datasets, ultimately supporting data-driven decision-making and campaign optimization. **Official Response from João Bruno Soares:** > Hello, Rafael! Thank you very much for the feedback and suggestions! We are working to improve our analysis panel as you very well pointed out... we hope to have news in the coming months! As for the documentation, it's true, we know it can be much better! Our entire knowledge base will be revamped in the coming months to improve the tags, design, search engine, etc. If you need anything in the meantime, send it to sos@goadopt.io and we'll help you! ### 3. Great Tool to guide our clients through their wordpress Sites **Rating:** 5.0/5.0 stars **Reviewed by:** Lucas d. | Analista de comunicação, Small-Business (50 or fewer emp.) **Reviewed Date:** June 30, 2025 **What do you like best about AdOpt?** Adopt has been super helpful for our agency. We use it to create quick, easy walkthroughs for the WordPress sites we build, so clients can understand how to use their own site without long training sessions. The no-code setup saves us time, and the tooltips make the handoff process much smoother. It's a great way to add value to our service and reduce support questions. **What do you dislike about AdOpt?** If I had to mention one thing, the interface could be a bit more polished in some areas, but it’s nothing that affects usability. Overall, it's a fantastic tool that makes onboarding much easier. **What problems is AdOpt solving and how is that benefiting you?** AdOpt helps us solve the challenge of onboarding clients to their new WordPress websites. Instead of spending hours on training calls or writing long manuals, we use AdOpt to create simple in-app guides and tooltips. This makes it easier for clients to learn on their own and reduces the number of support questions we get. It saves us time, improves the client experience, and adds more value to our service. **Official Response from João Bruno Soares:** > Hey, Lucas! Thank you for the review! I've just shared on inputs on our dashboard with the team... we are constantly working on the UX, so all feedbacks are welcome! ### 4. Incredible tool: complete and simple to use **Rating:** 5.0/5.0 stars **Reviewed by:** Jaíne R. | Analista de Ecommerce, Enterprise (> 1000 emp.) **Reviewed Date:** July 01, 2025 **What do you like best about AdOpt?** AdOpt is a tool that I have been using for 4 years, since another company I worked for, and I didn't think twice about implementing it in the project I worked on at the current company. The tool is simple to use and, at the same time, it's clear that everything was well thought out, as it is comprehensive. The onboarding process was also excellent. **What do you dislike about AdOpt?** I have no unfavorable comments about the tool. The use is simple after implementation. **What problems is AdOpt solving and how is that benefiting you?** Our ecommerce projects were not really adapted to the legislation, as our Optin process was not adequate, it did not store records or anything of the sort. Adopt came to organize and bring us the necessary security to comply with the law. **Official Response from João Bruno Soares:** > 4 years, Jaine!! You are definitely our specialist! THANK YOU very much for the review and count on us, always! ### 5. Effortless Add-On Configuration Makes Web Setup a Breeze **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** January 10, 2026 **What do you like best about AdOpt?** I like how easy it is to configure the add-on on my web pages. **What do you dislike about AdOpt?** I'm not sure if they work with a policy manager, I don't know the exact title of the position. **What problems is AdOpt solving and how is that benefiting you?** It solved the problem of clear communication about cookies and consent, as well as making it easy to generate policies. **Official Response from João Bruno Soares:** > Hey, thank you for the review and comments! We do have a policy manager! As you review here is anonymous, would you please contact us via sos@goadopt.io so that we can understand your needs? Thanks! ### 6. The best in the market **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** March 12, 2026 **What do you like best about AdOpt?** Intuitive tool, easy to configure and manage. Besides the freedom to style the cookie notice to closely match the brand. Creating a different customization for each company. **What do you dislike about AdOpt?** Up to the present moment, I have nothing to complain about. **What problems is AdOpt solving and how is that benefiting you?** We use the cookie policy and this has helped us comply with the legislation and manage access to our website. ### 7. Super easy **Rating:** 5.0/5.0 stars **Reviewed by:** Rafael S. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 02, 2025 **What do you like best about AdOpt?** What I appreciate most about AdOpt is its ease of use and intuitive design. The implementation was fast, and the interface allowed for effortless navigation from the start. It enabled us to efficiently manage cookie consent without needing any technical background. **What do you dislike about AdOpt?** Up to now, I haven’t encountered anything that really bothers me. If I were to point out one thing, it would be a desire for additional customization features for the consent banner’s appearance — though, even with the existing settings, it functions very well. **What problems is AdOpt solving and how is that benefiting you?** AdOpt is helping us tackle the challenge of cookie consent compliance in a simple and effective way. It automates the process, keeps us aligned with privacy regulations, and saves time that would otherwise be spent on manual configurations. As a result, we can focus more on our core activities, knowing that our data privacy practices are under control. ### 8. Easy configuration, great support! **Rating:** 5.0/5.0 stars **Reviewed by:** Victor S. | Especialista de Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** July 01, 2025 **What do you like best about AdOpt?** I'd like to give kudos to the facility of configuration. I'm currently using the AdOpt to manage two different websites at MAHLE and in about 5min I could have the software installed and working for my users. Other good thing that I'd like to give some destak is that as my users are visiting my website throught the world, the software can translate for multiple languages and adapt to the laws in each country. **What do you dislike about AdOpt?** So far I haven't had any difficulties with AdOpt. **What problems is AdOpt solving and how is that benefiting you?** The obligations of LGPD and GDPR and also others privacy security manners that my legal department request for every website related to the company ### 9. Best tool for compliance with data protection laws (LGPD/GDPR) on the market. **Rating:** 5.0/5.0 stars **Reviewed by:** Bruno S. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** August 08, 2025 **What do you like best about AdOpt?** Easy to set up. The cookie consent popup has a nice and minimalist look. I use it on all my clients' websites (in Brazil and abroad) as it perfectly meets the requirements of the LGPD and GDPR laws. The implementation/integration with WordPress sites is simple and quick. The support has always assisted me very well and promptly, although I have needed it only a few times, just to clarify some doubts. **What do you dislike about AdOpt?** I have no complaints to make regarding the AdOpt Plugin. **What problems is AdOpt solving and how is that benefiting you?** Compliance with the requirements of the LGPD and GDPR laws. ### 10. AdOpt Evaluation **Rating:** 4.5/5.0 stars **Reviewed by:** Thaynara L. | desenvolvedora, Mid-Market (51-1000 emp.) **Reviewed Date:** October 14, 2025 **What do you like best about AdOpt?** I am a developer and I use the tool. By using it, I can clearly and easily understand all the features, which allows me to manage everything very well. **What do you dislike about AdOpt?** Not that the feature is not useful, but I believe the layout of the banner could be improved. **What problems is AdOpt solving and how is that benefiting you?** He helps me implement the LGPD on the company's institutional website where I work. ### 11. Great service and customer care. **Rating:** 5.0/5.0 stars **Reviewed by:** Estilo Rustico C. | Socio, Small-Business (50 or fewer emp.) **Reviewed Date:** May 20, 2025 **What do you like best about AdOpt?** The integration of Adopt with Tray was super easy, done with just one click! The app configuration is simple and intuitive, making it very easy to use. Additionally, the service we received was excellent, always helpful and quick. We are very satisfied with the experience! **What do you dislike about AdOpt?** In the free plan, we miss the ability to fully customize the cookie consent pop-up. This limitation slightly reduces the visual adaptation to our site, but we understand that advanced features are available in the paid plans. **What problems is AdOpt solving and how is that benefiting you?** We were facing a serious cookie blocking issue, which prevented Google Analytics from functioning properly. Adopt efficiently solved this with its consent pop-up, allowing data collection appropriately and in compliance with the LGPD. ### 12. Helpful Way to Add LGPD Terms to My Website **Rating:** 5.0/5.0 stars **Reviewed by:** Bruno A. | Analista de marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** January 14, 2026 **What do you like best about AdOpt?** Helpfull way to install LGPD terms on my website **What do you dislike about AdOpt?** There's Nothing i would say against this software. **What problems is AdOpt solving and how is that benefiting you?** In my country, all websites must comply with the LGPD (General Data Protection Law), and AdOpt makes it easier to implement these policies in a clear, practical way. ### 13. Best solution on the market **Rating:** 5.0/5.0 stars **Reviewed by:** Escola N. | Fundador e CEO, E-Learning, Small-Business (50 or fewer emp.) **Reviewed Date:** August 15, 2025 **What do you like best about AdOpt?** Usability, besides being very simple, is very intuitive. You can be a "layman" user and still manage to use all the tools of the platform. This is an important differentiator for small businesses and entrepreneurs - easy implementation and integration with other services. The support team is active and always resolves issues. **What do you dislike about AdOpt?** Perhaps the only point of improvement would be to increase the possibilities of the free plan. **What problems is AdOpt solving and how is that benefiting you?** Mainly issues related to LGPD on my sites. ### 14. Excellent service + Instant Support Center replies **Rating:** 5.0/5.0 stars **Reviewed by:** Juan Pablo C. | CTO & Co-founder, Small-Business (50 or fewer emp.) **Reviewed Date:** September 29, 2025 **What do you like best about AdOpt?** Whenever I encounter an issue or don't understand something, the support center responds immediately. I really appreciate this level of responsiveness on platforms like this. **What do you dislike about AdOpt?** I have no complaints; I believe the price-to-quality ratio is excellent, and the product they offer is exactly what they deliver to the end customer. **What problems is AdOpt solving and how is that benefiting you?** Primary GDPR! ### 15. A Simple, Reliable Solution for Cookie Consent **Rating:** 5.0/5.0 stars **Reviewed by:** Juliana M. | CMO, Architecture & Planning, Small-Business (50 or fewer emp.) **Reviewed Date:** July 24, 2025 **What do you like best about AdOpt?** What really stands out to me is how easy AdOpt is to integrate and manage. The interface is clean and intuitive, and it didn’t take long to get everything up and running on my site. I also appreciate how customizable the consent banner is. **What do you dislike about AdOpt?** Nothing to declare, so far the softaware is working really well for my users. **What problems is AdOpt solving and how is that benefiting you?** AdOpt is helping me stay compliant with data privacy regulations like LGPD and GDPR without having to constantly worry about the legal side of things ### 16. Straightforward and Reliable, Perfect with Google Tag Manager **Rating:** 4.5/5.0 stars **Reviewed by:** Lusca F. | Head de produtos, Mid-Market (51-1000 emp.) **Reviewed Date:** January 12, 2026 **What do you like best about AdOpt?** It's straightforward to use, dependable, and works well with Google Tag Manager. **What do you dislike about AdOpt?** Could be a little faster to track cookies. **What problems is AdOpt solving and how is that benefiting you?** Managing consent and cookie tracking using Google Tag Manager, without the need to hire technical staff. ### 17. Great for LGPD compliance and cookie consent management **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Insurance | Enterprise (> 1000 emp.) **Reviewed Date:** April 02, 2026 **What do you like best about AdOpt?** Solve the core problem well: compliance with LGPD and cookie consent management **What do you dislike about AdOpt?** I miss having a better view of dashboards and more advanced analytics **What problems is AdOpt solving and how is that benefiting you?** Cookie Management and Compliance with LGPD ### 18. Super Easy Deployment and Customization **Rating:** 5.0/5.0 stars **Reviewed by:** Rafael B. | Reservas, RM e Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** January 09, 2026 **What do you like best about AdOpt?** Ease of deployment and customization. **What do you dislike about AdOpt?** I did not like the high pricing (at least at the time) in dollars. **What problems is AdOpt solving and how is that benefiting you?** AdOpt makes it much easier for companies to follow data privacy legislation in a very practical and intuitive way. **Official Response from João Bruno Soares:** > Thank you for the review and comments, Rafael! I have already forwarded your suggestions to our sales team! ### 19. Reliable and indispensable for real compliance **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** October 21, 2025 **What do you like best about AdOpt?** I really like the mature integration with Google Consent Mode v2, the automatic blocking of cookies before consent, the exportable logs and audit trail for compliance proof, as well as the no-code interface and support in Portuguese. The setup is simple and the solution reduces noise between legal, IT, and marketing, speeding up responses in audits. **What do you dislike about AdOpt?** I miss having more ready-made legal templates, like 'one-click' reports for ANPD, and native integrations with Brazilian stacks like VTEX, RD Station, and legal CRMs. It's not a deal-breaker, but it would add speed and convenience to the daily routine. **What problems is AdOpt solving and how is that benefiting you?** She ended up with "ghost tags" firing without consent. Benefit: less compliance headache and cleaner attribution. ### 20. Software for compliance with the LGPD - General Data Protection Law **Rating:** 5.0/5.0 stars **Reviewed by:** Sergio M. | Diretor, Small-Business (50 or fewer emp.) **Reviewed Date:** August 08, 2025 **What do you like best about AdOpt?** Software with easy access, intuitive, and that implements features to help comply with the LGPD - General Data Protection Law of Brazil. **What do you dislike about AdOpt?** So far, I have no complaints about the software. **What problems is AdOpt solving and how is that benefiting you?** This software is essential for compliance with the LGPD - General Data Protection Law in Brazil for managing the consent of personal data holders on the institutional website and tracking the site's cookies. ### 21. AdOpt effective solution for LGPD **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** August 07, 2025 **What do you like best about AdOpt?** What did I like the most? Let's go! 1st The sales team was very straightforward and presented the platform as a solution and especially a security regarding LGPD laws in e-commerce. 2nd The support team, especially Fernanda Lima, was very proactive in clarifying doubts, especially for me who is a layperson on the subject. In short, cost-benefit, practical installation. I definitely recommend it. **What do you dislike about AdOpt?** At the moment, I can't think of a disadvantage; I believe it would be a disadvantage not to use a platform in this regard. **What problems is AdOpt solving and how is that benefiting you?** The initial problem was that the platform we used before closed down and we needed another company that could deliver a similar service, which is when we were contacted by AdOpt. ### 22. AdOpt: Easy to Use, Frequently Updated with New Features **Rating:** 5.0/5.0 stars **Reviewed by:** Leandro F. | Diretor de Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** October 14, 2025 **What do you like best about AdOpt?** I like how AdOpt is easy to use and implement on websites. It’s also a product that’s constantly being updated, always bringing new features. **What do you dislike about AdOpt?** My only complaint about the product is the payment aspect, since it’s in U.S. dollars. I’d like there to be an option to pay in BRL. **What problems is AdOpt solving and how is that benefiting you?** The ease of connecting AdOpt to my website—and being able to customize and manage everything from its own dashboard—gives me freedom and makes my actions more focused. ### 23. Simple to Use with Agile Support and LGPD Security **Rating:** 5.0/5.0 stars **Reviewed by:** Augusto V. **Reviewed Date:** October 14, 2025 **What do you like best about AdOpt?** I appreciate AdOpt for its ease of use and compliance with LGPD guidelines. Data collection security is crucial for me, and they take it seriously. Additionally, the support is very agile and humanized, always resolving my questions quickly. **What do you dislike about AdOpt?** I like everything. **What problems is AdOpt solving and how is that benefiting you?** AdOpt resolves the correct and secure collection of cookies, ensures compliance with the LGPD, and offers agile and educational support, which facilitates my experience. ### 24. Highly Recommend: Best Company for Security and Trust **Rating:** 5.0/5.0 stars **Reviewed by:** Geferson A. | Small-Business (50 or fewer emp.) **Reviewed Date:** January 09, 2026 **What do you like best about AdOpt?** I have been using it since the first months of AdOpt's life.. highly recommend it.. best company **What do you dislike about AdOpt?** Security and confidence that it gives to the client .. thus Leaving our clients secure **What problems is AdOpt solving and how is that benefiting you?** For control of cookies and logos **Official Response from João Bruno Soares:** > THANK YOU very much for the trust, Geferson! We remain at your disposal!! ### 25. Easy and frictionless **Rating:** 5.0/5.0 stars **Reviewed by:** Erich M. | IT Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 01, 2025 **What do you like best about AdOpt?** The adoption process is easy, with assistance from AdOpt itself with a code snippet to be inserted into the pages to easily integrate the solution into our site. The management page is user-friendly and our development team had no need to resort to the support team. **What do you dislike about AdOpt?** I have no points to discuss. The solution meets our needs and we are in compliance with Brazilian legislation (LGPD). **What problems is AdOpt solving and how is that benefiting you?** Compliance with Brazilian legislation (LGPD) with management of cookies and user data usage consent. ### 26. AdOpt functional and complete **Rating:** 5.0/5.0 stars **Reviewed by:** Wagner F. | Desenvolvedor Web, Small-Business (50 or fewer emp.) **Reviewed Date:** July 01, 2025 **What do you like best about AdOpt?** Easy to implement tool, in just a few clicks you have everything configured and ready to install on your site. It's really worth using and whenever possible I recommend it in all my projects. **What do you dislike about AdOpt?** I have nothing to complain about the system, it is practical and functional in all cases, without any demerit! **What problems is AdOpt solving and how is that benefiting you?** After the arrival of the LGPD in Brazil, I needed to bring practical solutions to my clients to handle consents and cookies, and AdOpt was the ideal solution with an excellent cost for the projects. ### 27. Practical, simple, and very functional. **Rating:** 4.5/5.0 stars **Reviewed by:** Felipe M. | CEO/Owner, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** July 01, 2025 **What do you like best about AdOpt?** The practicality and ease of implementation on my sites and the great dashboard with many useful functions, as well as the ease of use and the dashboard and responsive tutorials and support. **What do you dislike about AdOpt?** A small impact on the site's performance in countries where the internet is slower, but nowadays it's not as bad compared to before, and also the fact that if one day adopt goes offline, it would make my site slower. **What problems is AdOpt solving and how is that benefiting you?** The ease of making the privacy policy for my site. ### 28. Easy to integrate and works well in daily life **Rating:** 5.0/5.0 stars **Reviewed by:** Alan M. | Full Stack Developer, Enterprise (> 1000 emp.) **Reviewed Date:** July 28, 2025 **What do you like best about AdOpt?** The implementation was simple, the documentation is robust. We use it on all the company's websites and I've never had a headache. The integration with Google Tag Manager is also a positive point, it makes life much easier. **What do you dislike about AdOpt?** I missed having some more detailed reports directly on the platform or sent by email, without relying on external integrations. **What problems is AdOpt solving and how is that benefiting you?** Resolve the issue of compliance with the LGPD in a simple and efficient way ### 29. Friendly Interface and Ease of Use Impress **Rating:** 4.5/5.0 stars **Reviewed by:** Ricardo X. | Small-Business (50 or fewer emp.) **Reviewed Date:** January 09, 2026 **What do you like best about AdOpt?** Ease of use and user-friendly interface **What do you dislike about AdOpt?** For me, it becomes expensive due to the prices, even because of the conversion. **What problems is AdOpt solving and how is that benefiting you?** monitoring and the configuration of quick and efficient cookies **Official Response from João Bruno Soares:** > Thank you for the review and comments, Ricardo! I have already forwarded it to the commercial and product team. ### 30. Easy to use and practical **Rating:** 5.0/5.0 stars **Reviewed by:** Maiko d. | Head of Digital, Mid-Market (51-1000 emp.) **Reviewed Date:** October 14, 2025 **What do you like best about AdOpt?** The product stands out for its ease of use and simple implementation, making the user experience more practical and efficient. **What do you dislike about AdOpt?** I don't like the fact that the free plan is very limited and offers few accesses. **What problems is AdOpt solving and how is that benefiting you?** Help solve cookie tracking issues. Additionally, the site's appearance is very pleasant. I have more control over the data and total autonomy to make changes as needed. ### 31. Impeccable solution for monitoring and managing cookies!! **Rating:** 5.0/5.0 stars **Reviewed by:** Rogério F. | Analista de Segurança da Informação, Mid-Market (51-1000 emp.) **Reviewed Date:** November 04, 2024 **What do you like best about AdOpt?** Ease of implementation and use. Dashboard for monitoring. **What do you dislike about AdOpt?** Nothing displeases me... We are waiting for version 2.0 of the Opt-out... **What problems is AdOpt solving and how is that benefiting you?** We are waiting for the new version of Opt-out. ### 32. Easy to install and manage **Rating:** 5.0/5.0 stars **Reviewed by:** Roberto G. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** July 01, 2025 **What do you like best about AdOpt?** Adopt is an easy and helpful software to manage cookies on websites. We started to Adopt 3 years ago and the experience was very good. Actually, we are using about 8 clint's sites. As a no-code setup, we can easily install using GTM. We are using **What do you dislike about AdOpt?** It's a perfect tool for what he proposed to be. Maybe could have others funcionalitions relates to LGPD in Brazil. **What problems is AdOpt solving and how is that benefiting you?** Adopt solves problems related to LGPD and some legal needs of our customers. ### 33. A Simple and Efficient Cookie Management Solution **Rating:** 5.0/5.0 stars **Reviewed by:** William H. | Head of Technology, Small-Business (50 or fewer emp.) **Reviewed Date:** January 20, 2025 **What do you like best about AdOpt?** I love the ease of use and the intuitive interface of AdOpt. It allows for efficient cookie compliance management without any technical hassle. Additionally, the customization options are a great advantage, making it easy to adapt the tool to the website's visual identity. The customer support is also excellent—responsive and always ready to help. **What do you dislike about AdOpt?** While AdOpt is highly efficient, the initial setup can be a bit challenging for users who are not familiar with cookie compliance tools. Additionally, some advanced customization options might require technical knowledge or assistance from the support team. However, once everything is set up, the tool works seamlessly. **What problems is AdOpt solving and how is that benefiting you?** AdOpt is helping us ensure full compliance with data privacy regulations like GDPR and LGPD by efficiently managing cookie consent on our website. This has improved transparency and trust with our users, while also protecting us from potential legal risks. The tool’s customization options and user-friendly interface make it easy to align with our brand and deliver a seamless experience for our visitors. Overall, it saves time and effort, allowing us to focus on other priorities while staying compliant. ### 34. Ease of Use that Delights **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** November 04, 2025 **What do you like best about AdOpt?** Ease of use and practical in setup. I had a kickoff meeting with Fernanda Lima, who assisted me with all my questions. **What do you dislike about AdOpt?** The experience is being very good, therefore I still can't list any point that I didn't like. **What problems is AdOpt solving and how is that benefiting you?** Legalities with the General Data Protection Law ### 35. Tool with excellent usability. Delivers all the features it promises. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** October 17, 2025 **What do you like best about AdOpt?** Tool with excellent usability. Delivers all the features it promises. I really like the ease of managing multiple domains, multiple privacy notices, and documentation. I also like how the platform automatically adapts to the region to which the browser is set. **What do you dislike about AdOpt?** For now, I have no points of complaint. **What problems is AdOpt solving and how is that benefiting you?** Mainly in the management of cookies on the constitutional site. ### 36. Simple tool to apply that simplifies compliance with the LGPD **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Cosmetics | Small-Business (50 or fewer emp.) **Reviewed Date:** August 09, 2025 **What do you like best about AdOpt?** The AdOpt pop-up is comprehensive and meets all the needs regarding privacy and cookie arguments in my online store. **What do you dislike about AdOpt?** For now, I have no notes on this merit. **What problems is AdOpt solving and how is that benefiting you?** The tool is perfect with data protection laws for visitors to our online store. We use the tool exclusively for compliance with the LGPD. ### 37. Best platform for cookie management **Rating:** 5.0/5.0 stars **Reviewed by:** Vinicius A. | IT Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** August 02, 2025 **What do you like best about AdOpt?** Adopt has brought to market a very comprehensive yet simple-to-use tool for both website administrators and end users. I've used other tools, but Adopt is by far the best. **What do you dislike about AdOpt?** So far, I haven't experienced anything significantly bad. All issues have been resolved very easily by the support team. **What problems is AdOpt solving and how is that benefiting you?** Consent management to comply with LGPD ### 38. Great tool. **Rating:** 5.0/5.0 stars **Reviewed by:** Geovane G. | Publicitário, Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2025 **What do you like best about AdOpt?** The platform is simple to use, easy to integrate, and fully compliant with the LGPD. The dashboard is intuitive, the support is quick and efficient, and the features cover everything we need to manage consents securely. **What do you dislike about AdOpt?** No significant negative points so far. Perhaps it could have more advanced integration options, but the solution already serves very well. **What problems is AdOpt solving and how is that benefiting you?** Compliance with LGPD. ### 39. Simple, smart and easy to implement **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Primary/Secondary Education | Small-Business (50 or fewer emp.) **Reviewed Date:** July 01, 2025 **What do you like best about AdOpt?** AdOpt is incredibly easy to implement and use with Webflow. The interface is intuitive, and the customization options for the cookie banner are robust without being overwhelming. I really appreciate how the platform is fully compliant with privacy regulations like LGPD and GDPR, giving us peace of mind when managing user consent. **What do you dislike about AdOpt?** Although the platform is very user-friendly, I wish there were more advanced analytics features to better understand user behavior regarding consent choices. That said, it’s not a dealbreaker — and the core features more than deliver. **What problems is AdOpt solving and how is that benefiting you?** To ensure that my website is respecting LGPD regulations because is demanding for educational websites in Brazil. ### 40. An easy solution for my website **Rating:** 5.0/5.0 stars **Reviewed by:** Diego K. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** July 03, 2025 **What do you like best about AdOpt?** "It's a solution that offers great ease of implementation and configuration, simplifying the website's compliance with current cookie management regulations. **What do you dislike about AdOpt?** The only part I wasn't as keen on was the customization aspect. Nevertheless, I found it to be a very user-friendly tool overall. **What problems is AdOpt solving and how is that benefiting you?** The tool primarily solves the problem of adapting a website's cookie management to comply with the diverse data privacy laws in various countries. ### 41. Great tool to adopt LGPD laws in my country **Rating:** 5.0/5.0 stars **Reviewed by:** Victor S. | Especialista de Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** July 01, 2025 **What do you like best about AdOpt?** Easy to set up and compliant with our local legislation (LGPD). Affordable prices and friendly support are also differentiators of the tool **What do you dislike about AdOpt?** So far I have not had any problems with AdOpt **What problems is AdOpt solving and how is that benefiting you?** The main issue that AdOpt solves for me is compliance with data protection laws (LGPD). In Brazil, this compliance has become mandatory and with AdOpt I can have all of this without much worry. ### 42. Ease and compliance with the LGPD **Rating:** 5.0/5.0 stars **Reviewed by:** Renata C. | Assistente de loja, Small-Business (50 or fewer emp.) **Reviewed Date:** January 31, 2025 **What do you like best about AdOpt?** - Installation is super simple. - The design is customizable even in the free version. It is possible to adjust colors, positioning, and more. - Clear reports on user consent. Additionally, the support is really fast and incredible. **What do you dislike about AdOpt?** Some advanced features are only available in paid plans, which can be a limitation for small businesses. **What problems is AdOpt solving and how is that benefiting you?** It is worth noting that the question appearing to me is: "What problems is AdOpt and how is it benefiting you?" So my answer is: AdOpt makes it easy to adapt my site to the LGPD, thus ensuring that the collection of user/customer consent is done transparently, thereby complying with the law. Furthermore, it improves the site's credibility by showing the client/user that we are committed to their privacy. ### 43. AdOpt is easy to use and extremely efficient! **Rating:** 5.0/5.0 stars **Reviewed by:** Sylvia S. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** August 07, 2025 **What do you like best about AdOpt?** Easy to use, intuitive, and does not require extensive knowledge to implement on your site. The integration is quick and easy. **What do you dislike about AdOpt?** Honestly, I did not find any difficulty or anything that discredits its use. **What problems is AdOpt solving and how is that benefiting you?** The obligation in Brazilian legislation (LGPD) for compliance. AdOpt solved this easily. ### 44. Easy to implement **Rating:** 5.0/5.0 stars **Reviewed by:** Thais C. | Web Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** September 19, 2024 **What do you like best about AdOpt?** The installation is simple, with a script that can be inserted directly into the site. It does not require advanced technical knowledge. **What do you dislike about AdOpt?** Limit on the free plan. The free version of the tool offers up to 10,000 visits per month. **What problems is AdOpt solving and how is that benefiting you?** Provides full support for the requirements of the LGPD and GDPR, with consent logs, revocation option, granularity in permissions, and geolocation to show the notice only when necessary. ### 45. Excellent software **Rating:** 5.0/5.0 stars **Reviewed by:** Adv . | Attorney at law, Small-Business (50 or fewer emp.) **Reviewed Date:** June 30, 2025 **What do you like best about AdOpt?** Easy to use, good software and good human support **What do you dislike about AdOpt?** Nothing to say about that, I had no problems **What problems is AdOpt solving and how is that benefiting you?** AdOpt is helping us solve the challenge of staying compliant with data privacy laws like the LGPD and GDPR. Before, managing cookie consent was messy and time-consuming, and we were always worried about possible legal risks. With AdOpt, that entire process is automated and much more transparent for users. It’s also improved how we communicate privacy choices to visitors, which helps build trust. Overall, it’s saving us time, reducing risk, and making sure we’re doing things the right way. ### 46. Great software **Rating:** 5.0/5.0 stars **Reviewed by:** Luara T. | Coordenadora de marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** July 15, 2025 **What do you like best about AdOpt?** Adopt is the type of tool that you install and doesn't require much effort or technical part and does the job that needs to be done without much management. It works naturally. **What do you dislike about AdOpt?** nothing to declare at the moment. I am satisfied and have never had a problem. **What problems is AdOpt solving and how is that benefiting you?** AdOpt helps us ensure the transparent and documented collection of cookie consent on the site. With this, we offer real control to the user over their data, respecting the LGPD. Furthermore, the automatic recording of consent reduces legal risks and brings more security to the team. ### 47. Adopt is very easy to understand and its features meet all my needs. **Rating:** 5.0/5.0 stars **Reviewed by:** Regiane L. | Corretor imobiliário, Small-Business (50 or fewer emp.) **Reviewed Date:** August 14, 2025 **What do you like best about AdOpt?** The ease and clarity for the user. **What do you dislike about AdOpt?** I didn't find any function that I didn't like. **What problems is AdOpt solving and how is that benefiting you?** I am solving the LGPD compliance problem and benefiting by increasing security and credibility for my audience. ### 48. Easy implementation and great user experience **Rating:** 5.0/5.0 stars **Reviewed by:** Alenx D. | Cibersecurity Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** August 08, 2025 **What do you like best about AdOpt?** Ease of configuration through the tag manager and low maintenance **What do you dislike about AdOpt?** I have no complaints about AdOpt. For me, it works perfectly as I need it to. **What problems is AdOpt solving and how is that benefiting you?** Help me with cookie management and mandatory compliance with LGPD legislation ### 49. Complete and auditable history of consents and easy implementation **Rating:** 5.0/5.0 stars **Reviewed by:** Felipe M. | Product Manager - LGPD, Mid-Market (51-1000 emp.) **Reviewed Date:** August 08, 2025 **What do you like best about AdOpt?** Complete and auditable history of consents Easy implementation Transparency Consent reports and visualizations **What do you dislike about AdOpt?** I think it's necessary to automatically alert users when privacy policies or cookies are changed, requesting new consent based on the changes. **What problems is AdOpt solving and how is that benefiting you?** AdOpt is basically addressing three major challenges that every digital business faces when needing to comply with the LGPD 1. Simplified legal compliance 2. Clear and traceable consent management 3. User experience aligned with privacy ### 50. Great **Rating:** 5.0/5.0 stars **Reviewed by:** Philipe G. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** August 21, 2025 **What do you like best about AdOpt?** Easy to set up, site with an intuitive interface, free plan that meets expectations. **What do you dislike about AdOpt?** I have nothing to say, so far everything is going very well. **What problems is AdOpt solving and how is that benefiting you?** Help with the issue of the LDPG law - [View AdOpt pricing details and edition comparison](https://www.g2.com/products/adopt-adopt/reviews?page=3&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-07-21+18%3A49%3A36+-0500&secure%5Bsession_id%5D=83ddb51f-7a79-4b65-9f2a-1944840fa5d4&secure%5Btoken%5D=5aa43d9c282b787c8c2a0d9024e9904803c01a4770be66803764dee4df3b15be&format=llm_user) ## AdOpt Integrations - [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) - [Magento Open Source](https://www.g2.com/products/magento-open-source/reviews) - [Omnibees](https://www.g2.com/products/omnibees/reviews) - [Oracle Commerce Cloud](https://www.g2.com/products/oracle-commerce-cloud/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [VTEX Commerce Platform](https://www.g2.com/products/vtex-commerce-platform/reviews) - [WooCommerce](https://www.g2.com/products/woocommerce/reviews) - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) - [WordPress.org](https://www.g2.com/products/wordpress-org/reviews) ## AdOpt Features **Functionality** - Dashboard - Reporting - Integrations - End-user management - Audit trails - APIs - Mobile SDK - Customizable design - Server-side storage **Functionality** - Auto scans - Auto privacy policy update - Cookie notice report - Easy installation - Reporting **Functionality** - Generates privacy policies - Downloadable format - Embeddable format - Updates Automatically - Manually override updates - Dashboard **Functionality** - Identity Verification - Workflow - DSAR Portal - Reporting and logs ## Top AdOpt Alternatives - [CookieYes](https://www.g2.com/products/cookieyes/reviews) - 4.8/5.0 (297 reviews) - [CookieScript](https://www.g2.com/products/cookiescript/reviews) - 4.6/5.0 (517 reviews) - [TrustArc](https://www.g2.com/products/trustarc/reviews) - 4.2/5.0 (312 reviews)