The interface is easy to use, and it’s quick to understand the platform, even for someone who’s new to a CDP. Review collected by and hosted on G2.com.

Many technical terms are included, which are useful to understand, but it takes time to really go into depth. Review collected by and hosted on G2.com.

I like that Adobe Real-Time CDP is scalable and has a schema structure that I find useful. Its ability to act fast is a great feature for me. Also, the personalized profile-enabled datasets help me focus on profile attributes used within the audience builder. Review collected by and hosted on G2.com.

I find the pipeline slow, and it can be extremely slow sometimes. The initial setup was hard at first. Review collected by and hosted on G2.com.

let's get real about this Adobe Real-Time CDP. What do I love? The speed, man! The velocity! This isn't your granddad's batch-processed, 'let's-wait-until-tomorrow-to-figure-out-what-happened' crap. This thing takes that scattered, messy, siloed data and makes a single, unified customer profile, right now! Review collected by and hosted on G2.com.

I’m not gonna front, every power tool has a catch. What do I dislike? The complexity and the price tag, full stop. This ain't a beginner's skateboard; this is a Ferrari. You can't just plug it in and win. You need serious technical muscle and an enterprise-level data strategy to get this thing humming. Review collected by and hosted on G2.com.

I like using Adobe Real-Time CDP for establishing smart audiences. It provides edge and stream activations for real-time journeys, which is quite beneficial. I especially appreciate the Identity graph feature because it helps in sorting out data disparities from different data sources. Review collected by and hosted on G2.com.

I think we can look at better engineering performance for large scale data sets. Allow easy integrations, Agentic support. Review collected by and hosted on G2.com.

I like the flexibility to build complex data-based audiences with Adobe Real-Time CDP. The scale of data ingestion is impressive, which meets the complex and adaptable needs of a Fortune 100 company's data requirements. Review collected by and hosted on G2.com.

I don't like the lack of real-time account-based audience features unless it's on a person profile. Also, setting up the data structures was complex. Review collected by and hosted on G2.com.

I like Adobe Real-Time CDP for its real-time streaming ingestion, which helps with the unification and activation of data. It's useful for constructing profiles and managing identities. I appreciate how it allows viewing different touchpoints of a profile, which helps my business folks understand the 360-degree view of the end user. The initial setup was also easy. Review collected by and hosted on G2.com.

identity is some times a bit complex Review collected by and hosted on G2.com.

I like Adobe Real-Time CDP for its seamless integration with other platforms that Adobe has. Its AI-driven insights, which leverage Adobe Sensei for predictive analytics and recommendations, are really valuable to me. The seamless integration allows for a multichannel approach, activating audiences for campaigns across multiple touchpoints. The AI helps improve targeting and customer journey orchestration, and it provides suggestions that help in coming up with new ideas. Review collected by and hosted on G2.com.

At the start it may be a bit tough to use as it is with pretty much any software but it's been decent thus far for me, my colleagues and does the work Review collected by and hosted on G2.com.

I like how quickly Adobe Real-Time CDP updates customer profiles and the ease of activating audiences across different channels without a lot of manual work. It saves a lot of time and reduces errors, so I don't have to wait for batch updates or manually sync data between tools. Campaigns go live faster and feel more relevant to customers. Review collected by and hosted on G2.com.

The setup can feel complex at the beginning, and there's a bit of a learning curve. Some features could also be more intuitive, especially for new users. Review collected by and hosted on G2.com.

I Love the real time CDP it helps businesses collect and combine customer data from places like websites, mobile apps, and CRM, and analyze it in real time . i always use it its too easy and friendly to use i love it :) Review collected by and hosted on G2.com.

Nothing to dislike in this all is perfectly fine i love it. i always love to use Adobe real time CDP , also it help me a lot to make my work easy nothing to dislike Review collected by and hosted on G2.com.

I really appreciate Adobe Real-Time CDP for its ability to consolidate customer data from multiple sources into a single file, providing a comprehensive real-time view for better analytics. Its real-time customer profiles update instantly with every interaction, giving me a 360-degree unified view of each customer by stitching data from CRM and apps. The advanced audience segmentation feature is exceptional, allowing me to use a simple drag-and-drop interface for quick segment creation without the need for technical teams. This seamless process significantly enhances efficiency and accuracy in targeting marketing efforts. I enjoy the ability to seamlessly activate these insights across channels like email, ads, and mobile, which greatly improves our marketing strategy and execution. Additionally, I found the initial setup to be great, which made onboarding easier for my team. Review collected by and hosted on G2.com.

I find the interface of Adobe Real-Time CDP complex, especially for new users without technical backgrounds. Building segments sometimes requires navigating through multiple tabs and data schema views, which can be overwhelming for beginners. Review collected by and hosted on G2.com.