# Adobe Primetime Reviews **Vendor:** Adobe **Category:** [Other Digital Advertising Software](https://www.g2.com/categories/other-digital-advertising) **Average Rating:** 4.4/5.0 **Total Reviews:** 24 ## About Adobe Primetime Adobe Primetime is a multiscreen TV platform that helps broadcasters, cable networks, and service providers create and monetize engaging, personalized viewing experiences. ## Adobe Primetime Reviews ### 1. One tool to understand the ad trends! **Rating:** 4.5/5.0 stars **Reviewed by:** Jesika A. | Marketing Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** August 31, 2022 **What do you like best about Adobe Primetime?** The best thing is it helps in engaging personlized viewing experiences that balance content and advertising as well as simplified digital broadcast and distribution workflows. **What do you dislike about Adobe Primetime?** It takes a bit of time to make the audience understand the usage of this software. I recommend making it more consumer-friendly with new tweaks to eliminate the hard initiation part. **What problems is Adobe Primetime solving and how is that benefiting you?** It helps make my daily tasks much easier to integrate my workflow from the station into one and finally compile to get it ready for the clients. I am more productive using this tool in my daily tasks. ### 2. One solution for multiscreens **Rating:** 5.0/5.0 stars **Reviewed by:** Ankur G. | Campaign Associate, Enterprise (> 1000 emp.) **Reviewed Date:** June 19, 2022 **What do you like best about Adobe Primetime?** The best feature of Primetime is that as compared to the other softwares the user can edit the content much faster on this platform which gives an upper edge to Adobe Primetime. I have used the audio recording feature which gives you the best quality that you can expect. **What do you dislike about Adobe Primetime?** To dislike is the little higher cost of the product but definitely, the quality is amazing. **What problems is Adobe Primetime solving and how is that benefiting you?** I can easily modify and create content for my business growth. The product comes with great features and tools that you will understand without much training. We do a lot of broadcasts and with Adobe Primetime it is done flawlesly. ### 3. Adobe Primetime is a Primetime Solution for OTT audience engagement **Rating:** 4.0/5.0 stars **Reviewed by:** Jim Y. | Owner, Entertainment, Small-Business (50 or fewer emp.) **Reviewed Date:** December 08, 2021 **What do you like best about Adobe Primetime?** As a company trying to generate users/viewers to our platform to view OTT, Adobe Primetime has increased in the number of viewers, as well as the average viewer engagement time. **What do you dislike about Adobe Primetime?** I'd say my biggest issue with Primetime is the cost. We have had no problems with functionality. I think for what the product does, it is top-notch. The pricepoint of the product would be the only downside I see. Functionality with all Google + functions is not the best. **Recommendations to others considering Adobe Primetime:** If you can handle the cost, in my estimation, there is not a better product in the market than Adobe Primetime. Would highly recommend it. **What problems is Adobe Primetime solving and how is that benefiting you?** I've been targeting viewers for our OTT platform with advertising to generate additional revenue for our content. Adobe does a great job maximizing that potential for us. I use it for the purpose of delivering video across every multiple devices and platforms. ### 4. Makes Life Easier **Rating:** 4.5/5.0 stars **Reviewed by:** Harrison D. | Teacher, Mid-Market (51-1000 emp.) **Reviewed Date:** January 18, 2022 **What do you like best about Adobe Primetime?** I like how much easier the features of Primetime are than the features of Illustrator. It allows me to edit, add, and modify video and audio files on the same platform as any other adobe feature. I create content for the school district, and Primetime has helped level up our marketing **What do you dislike about Adobe Primetime?** Primetime is much more expensive than any other competitor. The user experience and support need to improve in the long term to make the steep price worth it! **Recommendations to others considering Adobe Primetime:** Be ready to learn and pay a high price. Do not let that deter you. **What problems is Adobe Primetime solving and how is that benefiting you?** I used Primetime to edit, create videos and audio overlays for school district marketing campaigns. We allowed high schools students interested in digital marketing to use Primetime to explore their interests. ### 5. Multiscreen TV Platform to Engage and Monetize **Rating:** 5.0/5.0 stars **Reviewed by:** Ankur G. | Digital Marketing Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** February 17, 2022 **What do you like best about Adobe Primetime?** The features of Primetime are effortless to use, and the user can edit the content quickly as compared to other similar softwares. Recording Audio on this platform is just perfect. **What do you dislike about Adobe Primetime?** With outstanding product comes great cost and that becomes a disadvantage for a lot of creators. Hence the cost is something which needs to be decreased for a lot of users **What problems is Adobe Primetime solving and how is that benefiting you?** Adobe Primetime is really a game-changer when it comes to content creation and modification. So one of the biggest problems for Broadcasters is solved with Adobe primetime. ### 6. Adobe Primetime **Rating:** 4.5/5.0 stars **Reviewed by:** Aakash M. | Associate Solution Advisor, Enterprise (> 1000 emp.) **Reviewed Date:** March 16, 2022 **What do you like best about Adobe Primetime?** Its best to generate revenue from ads. It helped us to us ads on OTT and other channels to make money from ads which is best way of earning these days. **What do you dislike about Adobe Primetime?** The cost or subscription can be an issue but rest of the things are good. Subscription will be covered with just 1 good ad. **What problems is Adobe Primetime solving and how is that benefiting you?** We are solving our financial problem with adobe primetime. We are making money out of it. ### 7. Adobe Primetime **Rating:** 5.0/5.0 stars **Reviewed by:** Shateiah B. | Member, Small-Business (50 or fewer emp.) **Reviewed Date:** December 12, 2021 **What do you like best about Adobe Primetime?** I love that we can ad tv content and advertising. We can control the sharing across different streaming pay TVs. But my favorite is the workflow builder yay!!! **What do you dislike about Adobe Primetime?** The price is a bit on the high side, but it is worth it because of the performance. We haven't had an issue yet. **What problems is Adobe Primetime solving and how is that benefiting you?** We are solving revenue issues and broadcaster issues. With the software, it is easy to train people on how to work it. They even have like these little seminars and demos ### 8. A best for personalized Multiscreen viewing **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** January 31, 2022 **What do you like best about Adobe Primetime?** This is superb technology created for services providers brodcaster. I have not seen any product closer to this . Adobe primetime is helping to build sucessful brodcaster **What do you dislike about Adobe Primetime?** The adobe primetime can be more user friendly ans UI can be made for ease of different function it has. this will simplify the overall experience and help to get in more detials **What problems is Adobe Primetime solving and how is that benefiting you?** This is helping in personalize viewing experience and support this application provides is fabulous also helps the live programing part of it this is superb with its benefits ### 9. Provide all the tools required! Perfect for deliver ads **Rating:** 5.0/5.0 stars **Reviewed by:** Himanshu A. | Senior 3d Character Artist (Contract), Small-Business (50 or fewer emp.) **Reviewed Date:** August 31, 2021 **What do you like best about Adobe Primetime?** The Integration of ADOBE PHOTOSHOP lIGHTROOM CLASSIC is the best feature so far. Also, the 24/7 live support is extremely helpful in case of any correction required. **What do you dislike about Adobe Primetime?** the windows support is less likely to be implemented which affects most users. The price is a bit costly and the user interface is a bit tricky and complex. **What problems is Adobe Primetime solving and how is that benefiting you?** The Support to build more subscribers with ease of less duration is effective for business development ### 10. Another reliable Adobe product! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Education Management | Enterprise (> 1000 emp.) **Reviewed Date:** November 24, 2021 **What do you like best about Adobe Primetime?** The multi screen availability that allows us to monetize our broadcast **What do you dislike about Adobe Primetime?** Even though the program is very effective, price is quite high **Recommendations to others considering Adobe Primetime:** Have extra money on hand for this product, but it is very effective **What problems is Adobe Primetime solving and how is that benefiting you?** Just learning the ins and outs. The benefits are being able to use multiple screens to help us be more productive. ### 11. Great product! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Business Supplies and Equipment | Enterprise (> 1000 emp.) **Reviewed Date:** December 15, 2021 **What do you like best about Adobe Primetime?** Awesome features, it really helps you work faster and smarter! **What do you dislike about Adobe Primetime?** It's user interface could be improved. It can be difficult to choose some selections. **What problems is Adobe Primetime solving and how is that benefiting you?** It helps me work on editing faster. ### 12. Great product **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** December 14, 2021 **What do you like best about Adobe Primetime?** 24% increase in engagement time and better ad inventory yields **What do you dislike about Adobe Primetime?** Wait times to connect, support Not as user-friendly **What problems is Adobe Primetime solving and how is that benefiting you?** 50% decrease in time reduced to deliver OTT service ### 13. Very user friendly **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** December 08, 2021 **What do you like best about Adobe Primetime?** Easy to learn system, you don't have to be a professional to understand it **What do you dislike about Adobe Primetime?** Lots of features makes it overwhelming at first **What problems is Adobe Primetime solving and how is that benefiting you?** Generating ads, gives lots of creative control ### 14. Management of Ads **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Architecture & Planning | Small-Business (50 or fewer emp.) **Reviewed Date:** November 20, 2018 **What do you like best about Adobe Primetime?** Great at specifying ads to a targeted audience which enables for contents being displayed to have relevance not only to people watching the ads but to people paying for their ads to be displayed and maximized by the viewers. **What do you dislike about Adobe Primetime?** It is not as well publicized as it can be for a software of its name. I have only heard of it because I am in the industry, but for other people, it can be difficult to know that such a software exists. **What problems is Adobe Primetime solving and how is that benefiting you?** The business problems that I am solving through the use of Adobe Primetime, is the ability to advertise my products to the right audience. The money and time that I have invested in Primetime is well used and does not go to waste. ### 15. High quality video experience through adobe primetime **Rating:** 4.5/5.0 stars **Reviewed by:** Nikita M. | Graduate mentor, Textiles, Small-Business (50 or fewer emp.) **Reviewed Date:** May 31, 2018 **What do you like best about Adobe Primetime?** It delivers high-quality video ad experiences across every device and platform along with allowing seamless insertion of Ads to target the right audience for the ad. **What do you dislike about Adobe Primetime?** Sometimes the compatibility of certain features with iOS can lead to unwanted ads and issues. **Recommendations to others considering Adobe Primetime:** It you are looking at making TV accessible everywhere and give your viewers the TV and film content they want anywhere then this is the product you are looking for. It creates flexible workflows - add modular capabilities to your existing broadcast and distribution workflows, including VOD, live and linear TV. **What problems is Adobe Primetime solving and how is that benefiting you?** I use it for a workflow to build and deliver video across every multiple devices and platforms. ### 16. Targeted Ads **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Arts and Crafts | Small-Business (50 or fewer emp.) **Reviewed Date:** November 20, 2018 **What do you like best about Adobe Primetime?** Ads that touch base with the need of viewers and that is cost efficient to the advertiser. The advertiser can know how their ads are being viewed and who their audience is **What do you dislike about Adobe Primetime?** the software should be incorporated better in different fields and promoted better on a larger scale so that more people know about this software. **What problems is Adobe Primetime solving and how is that benefiting you?** I am able to target better my audience and I get a detailed analysis of how many times my video has been viewed, who viewed it, and feedback from viewers. ### 17. Adobe Primetime Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Design | Small-Business (50 or fewer emp.) **Reviewed Date:** November 18, 2018 **What do you like best about Adobe Primetime?** Reaches almost all (99 percent) of households, incredibly versatile platform. Can manage subscriptions from phon **What do you dislike about Adobe Primetime?** Even though it’s connected to many apps and services, not always compatible with all Google + functions. **What problems is Adobe Primetime solving and how is that benefiting you?** Connect with variety of IT resources, present to vast audience ### 18. Great platform for developing good user content **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Design | Small-Business (50 or fewer emp.) **Reviewed Date:** November 16, 2018 **What do you like best about Adobe Primetime?** Ease of use, consistency between this and other Adobe products, easy to learn the ropes on **What do you dislike about Adobe Primetime?** Cant think of anything at this time. It is a great product that we would use more if it were more cost effective **What problems is Adobe Primetime solving and how is that benefiting you?** We were using it to target audiences who is likely to be interested in our clients' content ### 19. Adobe Primetime Great for Marketing **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Design | Small-Business (50 or fewer emp.) **Reviewed Date:** September 26, 2018 **What do you like best about Adobe Primetime?** Simple and highly functional user interface design. Everything just makes sense. High quality videos. **What do you dislike about Adobe Primetime?** Someone without the "cloud" may have a harder time when using Adobe Primetime. **Recommendations to others considering Adobe Primetime:** I highly recommend this product. Just go foe it and download Adobe Primetime, you will not be dissappointed. It gives your subscribers the televsison content they want whenever and anywhere they'd like it **What problems is Adobe Primetime solving and how is that benefiting you?** The high quality videos are a game changer. ### 20. Consultant **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** November 20, 2018 **What do you like best about Adobe Primetime?** Helps generating revenue better and helps maximize the advertising for a particular product or item better. **What do you dislike about Adobe Primetime?** I do not have any feedback on disliking anything. **What problems is Adobe Primetime solving and how is that benefiting you?** Revenue turnover ### 21. An easy to pick up tool! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Mid-Market (51-1000 emp.) **Reviewed Date:** May 25, 2018 **What do you like best about Adobe Primetime?** What my team and I love about Adobe Primetime is its simple, elegant and easy to use interface. We never really have to question what a certain feature does. **What do you dislike about Adobe Primetime?** Although we like the easy to use features, we do wish there was more. Other programs like Primetime offer more. **What problems is Adobe Primetime solving and how is that benefiting you?** Despite some of our favorite features missing what we do solve is less time spent. The easy to use interface allows us to complete projects faster. ### 22. It's a cloud-based service that helps broadcasters, cable networks, and service providers. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** June 09, 2018 **What do you like best about Adobe Primetime?** Reduce ad waste and improve ad targeting. **What do you dislike about Adobe Primetime?** Not optimal for all sorts of customers. Needs more requirements gathering. **Recommendations to others considering Adobe Primetime:** Uses Adobe Sensei machine learning to reduce waste on campaigns guaranteed against third-party measured demos. Boosts your inventory yield by using data and dynamic ad insertion for better ad targeting. Delivers optimal TV everywhere. Gives your subscribers the TV content they want anywhere, without unauthorized account sharing. **What problems is Adobe Primetime solving and how is that benefiting you?** Marketing et développement de stratégies pour les entreprises. Il offre des expériences vidéo de haute qualité. ### 23. Amazing cloud based product **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** June 09, 2018 **What do you like best about Adobe Primetime?** It’s a cloud-based service that helps broadcasters, cable networks, and service providers. **What do you dislike about Adobe Primetime?** The variety of customers who can use the product is limited. **What problems is Adobe Primetime solving and how is that benefiting you?** It’s a cloud-based service that helps broadcasters, cable networks, and service providers. ### 24. Great app **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** March 28, 2018 **What do you like best about Adobe Primetime?** Wonderful app with great useful features. A Very easy to use user friendly product with easy design features to create the stuff you dream of. **What do you dislike about Adobe Primetime?** There is nothing that I dislike about this **Recommendations to others considering Adobe Primetime:** None **What problems is Adobe Primetime solving and how is that benefiting you?** Easy to use ## Adobe Primetime Discussions - [What is Adobe Primetime used for?](https://www.g2.com/discussions/what-is-adobe-primetime-used-for) - [View Adobe Primetime pricing details and edition comparison](https://www.g2.com/products/adobe-primetime/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-10+18%3A27%3A05+-0500&secure%5Bsession_id%5D=c4b8253d-0d6e-4582-881c-2201e2639e75&secure%5Btoken%5D=64e5f6034b6dad074f2b0c69c36fc2d1caabf9cdabec5c473c4b9c86d76d1937&format=llm_user) ## Top Adobe Primetime Alternatives - [BigSpy](https://www.g2.com/products/bigspy/reviews) - 4.6/5.0 (638 reviews) - [wetracked.io](https://www.g2.com/products/wetracked-io/reviews) - 4.9/5.0 (338 reviews) - [Amazon Sponsored Ads](https://www.g2.com/products/amazon-amazon-sponsored-ads/reviews) - 4.3/5.0 (70 reviews)