Adobe Media Optimizer

3.6
(80)

Adobe Media Optimizer accurately predicts the impact of changes to your search, display, and social ads, then helps you manage and automate the campaigns, freeing resources for other high-impact initiatives.

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Media Optimizer review by User in Airlines/Aviation
User in Airlines/Aviation
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"Media Optimizer primarily helped us to add efficiency and reduce costs"

What do you like best?

It's ability to leverage our analytics data for campaigns (i.e. RLSA's), as well as to far more effectively gauge performance, by measuring success against our Adobe Analytics metrics.

The machine learning that is built in has also proven to be a great benefit (based on its proven over time accuracy). Thanks to this capability our SEM spend has become more optimized.

What do you dislike?

We currently only use it for Search, and not yet for Display/Social.

Until the product is a bit more evolved to adequately leverage our analytics data (i.e. a better Marketing Cloud integration), it doesn't yet make sense for us to leverage it for Display. But we think it will relatively soon.

Recommendations to others considering the product

It's great for Search. It's not yet where it needs to be for Display/Social.

What business problems are you solving with the product? What benefits have you realized?

A means to more truly assess performance, because we can measure success based on our in-depth analytics/custom metrics. Our marketing capabilities are also improved (i.e. we can bid more aggressively in Search for segments of users we think are more highly qualified prospects - again because we can use our analytics to inform this). Cost savings due to more efficient campaign spend, as well as cost savings from less manual hours required to get things up and running.

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Media Optimizer review by Bryan James C.
Bryan James C.
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"Adobe Media Buying Platform for the Adobe User"

What do you like best?

The fact that this is an Adobe product and integrates well within the Adobe suite of products for those that like to stay within the Adobe ecosystem and have spent the time and effort to learn the ins and outs of how Adobe products work. This will be an easy platform for anyone who finds Adobe intuitive.

What do you dislike?

This is not the easiest platform to learn for someone new to Adobe products or the small business owner.

Recommendations to others considering the product

Great product if you're familiar with the Adobe suite of products or if you're looking to get your feet wet.

What business problems are you solving with the product? What benefits have you realized?

More advanced analytics capabilities within a media serving platform to minimize the number of platforms and ensure that the analytics are using data that can be compared.

What Creative Management Platforms solution do you use?

Thanks for letting us know!
Media Optimizer review by User in Broadcast Media
User in Broadcast Media
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"Abode Media optimizer"

What do you like best?

The Adobe Media Optimizer solution integrates with other Adobe products to optimize your digital advertising across search, display, and social. Through rich data sets captured within Adobe Marketing Cloud, powerful algorithms determine the most effective overall marketing mix and drive higher ROI within each channel.

What do you dislike?

This is a high level training software. Much time is needed on learning using and upgrading , might get complicated and overwhelming at times, but practice is the key as by the end you will have a perfect tool to give you the right path to optimize your campaign

Recommendations to others considering the product

the best platform to optimize your campaign with the right marketing mix and making it trackable

What business problems are you solving with the product? What benefits have you realized?

The best way to optimize your ROI from digital marketing especially if you are marketing, this is the best software> this helps you not just to track you campaigns and share reports with your peers but also to have an effective campaign by tracking the data provided to make the best outcome of your campaign

Media Optimizer review by Consultant in Automotive
Consultant in Automotive
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"Awesome"

What do you like best?

It's ability to leverage our analytics data for campaigns (i.e. RLSA's), as well as to far more effectively gauge performance, by measuring success against our Adobe Analytics metrics.

What do you dislike?

We currently only use it for Search, and not yet for Display/Social.

Until the product is a bit more evolved to adequately leverage our analytics data (i.e. a better Marketing Cloud integration), it doesn't yet make sense for us to leverage it for Display. But we think it will relatively soon.

What business problems are you solving with the product? What benefits have you realized?

A means to more truly assess performance, because we can measure success based on our in-depth analytics/custom metrics. Our marketing capabilities are also improved (i.e. we can bid more aggressively in Search for segments of users we think are more highly qualified prospects - again because we can use our analytics to inform this). Cost savings due to more efficient campaign spend, as well as cost savings from less manual hours required to get things up and running.

Media Optimizer review by Agency in Internet
Agency in Internet
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"5 Things I Love About AMO"

What do you like best?

1. Attribution Modeling - weighted attribution allows marketers to contribute sales to the right marketing channel. Gives insight on all touch points, which channel introduced the sale all the way up to which channel closed the sale and attributes revenue accordingly.

2. Custom Simulations - allow marketers to run custom simulations based on theoretical ROI, spend, clicks, impressions etc. An easy way to forecast results!

3. Support - you receive a dedicated account representative to answer your questions, strategize and help you succeed. Very responsive and knowledgable!

4. Portfolios - automate campaign optimization using custom portfolios. Also a great way to test different objectives!

5. Interface - easy to use and navigate

What do you dislike?

Buggy, over the past 3 years of using this software there have been many technical issues. Some still remain unsolved, others were fixed quickly.

What business problems are you solving with the product? What benefits have you realized?

More insight into campaigns which allow for smarter decisions. Higher accuracy, 90-93% accuracy as opposed to 80% accuracy wit Google Analytics.

Media Optimizer review by David M.
David M.
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"Adobe Media Optimizer- ad buying and management platform"

What do you like best?

approximates statistical based modeling- showing spending actual budget, easy-to-build portion portfolios, complete tracking back to the paid ad-keywords searched. Automated bids and reporting were two strong points

What do you dislike?

Generally not very user friendly, very slow to react to budget changes, initial code implementation was extraodinarily difficult, lengthy process across multiple websites simultaneously

Recommendations to others considering the product

It never hurts to research reated softwares in making a decision (Marin software, Kenshoo). Rates, contract options vary with some offering more than others

What business problems are you solving with the product? What benefits have you realized?

Researching and importing data in regards to knowing what its users need to optimize profiles and implementing software

Media Optimizer review by Ryan G.
Ryan G.
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"Powerful tool"

What do you like best?

The ability to upload changes in bulk across multiple campaigns and/or entities made it stand out compared to similar platforms I used or demoed.

What do you dislike?

Depending on your business, the budget feature may not be the best for you. For my client that I used with AMO, it was a disaster and we abandoned it.

Recommendations to others considering the product

The Adobe stack is a powerful tool but it does come with a cost. When you do the analysis you will see pros and cons on all tools but if the ROI is there, AMO would be perfect for you.

What business problems are you solving with the product? What benefits have you realized?

I managed over 100 accounts with 10 or more campaigns in each. the bulk edit feature saved alot of time vs. having to make changes in the search engine UI or upload a bulk sheet one by one.

Media Optimizer review by Nick P.
Nick P.
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"Makes light work of building out and optimising your SEM"

What do you like best?

This program makes the lightest work of pushing your budgets and thus, performance to the max. Instead of dicking around in the Adwords interface and/or AdWords Editor, you can do it all in AMO. Pretty awesome. Plus you can work your way through a variety of customisable reporting templates. It is not as awesome for the likes of Google Shopping campaigns, however what it does do is reallocate budget to the best performing products vs. looking at the categories. We have 50,000 products. Makes sense to have this level of automation on the platform.

It is still early days using this platform so there is still loads to the learn. After getting the basics right, it'll be time to applying more attribution modeling techniques to ensure your paid search is working as efficiently as possible. I can see myself getting quite dependent on this platform in the not too distant future!

Make sure you push for training and lots of continual training for your team!

What do you dislike?

Training is the biggest challenge. If you are not part of the initial on-boarding, you are left to webinars + experience to see what efficiency you can gain. An Udemy course would be invaluable as it'd be much easier to navigate through the numerous areas of the platform.

Recommendations to others considering the product

Whilst I do not know the parent agreement cost, I'd recommend understanding the true ROI in the 3-9 month period. It isn't cheap yet if it can compensate for the loss in PPC resource, it should be looked at. We gave up two PPC agencies to take up AMO. It is proving to be very suitable for our needs.

What business problems are you solving with the product? What benefits have you realized?

1. Making light work of optimising Search and Shopping campaigns throughout Adwords has seen a good 15% immediate increase in revenue and up to 10% lowered costs.

2. Building out search related campaigns and more importantly, RLSA campaigns.

Media Optimizer review by User in Hospitality
User in Hospitality
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"Still in Beta"

What do you like best?

The ability to keep data in one location

What do you dislike?

There's too much disconnect within the platform.

1. As a previous user, there was a lot of instances where it would not display consistently between users accessing the same data on the same account.

2. Sometimes I had to switch to a different browser just to get it to open. (Google Chrome default)

3. It was not intuitive to use or set up a campaign.

4. Even when placing limits it was not a certain that it would not overspend.

5. The Legacy platform would default through some of the newer selections, not allowing for the proper menu and setting options of a campaign.

... etc.

Recommendations to others considering the product

You will need a lot of training as this product is not simple or streamlined to use. Fortunately, the Adobe support team is relatively good at getting connected with you on improving your setup and also offers some insight on how to enhance your marketing. It is a good tool, but has too many system glitches and bugs to be of consistent use without needing to involve a technical support or account rep monthly. There is also no current availability for html5 animated ads support, since the recent move from flash.

What business problems are you solving with the product? What benefits have you realized?

We were using the platform for RTB based display campaigns. We have just recently switched away from the platform less than a month ago.

Media Optimizer review by Agency in Hospitality
Agency in Hospitality
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"AMO"

What do you like best?

I like how easy it load campaigns. It usually doesn't take longer than 20-30 minutes to launch a campaign.

What do you dislike?

I dislike how glitchy the platform is. I have run into several problems trying to pull the correct metrics. There have been many times where I've encountered errors uploading creative to the campaign. When you're trying to conduct reporting there is NO 'last month' option, so you have to manually put in the dates.

Recommendations to others considering the product

Be aware that customer support is terrible. If you have questions, get ready to wait at least a week before having them answered by anyone from Adobe.

What business problems are you solving with the product? What benefits have you realized?

I've been able to advertise different client properties through display ads. It's a good way to market these clients besides Facebook and email.

Media Optimizer review by Consultant in Information Technology and Services
Consultant in Information Technology and Services
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"Adobe Media Optimizer - Paid Search Results & Drive traffic to our properties"

What do you like best?

I user Adobe media Optimizer for paid search results from different search engines. It has seamless integration with various media partners like DCM, AAM, Tube Mogul etc. After recent Adobe acquisition of Tube Mogul, AMO has better match rate compared to TubeMogul alone.

What do you dislike?

So far, I don't have any business use case which where we encounter any specific issue. But as a whole, adobe has many marketing products and all of them are tag based. If we can have one universal tag that would simplify the integration with adobe.

What business problems are you solving with the product? What benefits have you realized?

We are using AMO for paid search traffic management and tracking. We are planning to do use AMO for data match in AAM and replace with Tube Mogul data collector / destination ID match.

Media Optimizer review by Administrator in Government Administration
Administrator in Government Administration
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"Used as a simple but powerful tool"

What do you like best?

We use it as a simple way to push our content to our YouTube channel, is is fast easy and efficient

What do you dislike?

it was very daunting to get started. Be sure you have a vision before you try to see what the program can do

Recommendations to others considering the product

As with all Adobe products.... patience is needed to get started, and knowing that the tool has many many functions is key to success.

What business problems are you solving with the product? What benefits have you realized?

it pushes the media with a consistent message to the people who need to see it.

Our viewership has grown by over 200% since implementing it

Media Optimizer review by Megan P.
Megan P.
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"Online advertising outcomes have never been simpler"

What do you like best?

Using Adobe's media optimizer has been quite the experience. As an online business owner & an author, I was able to use Adobe's Media Optimizer to help balance my online advertising budget and learn new techniques to marketing/advertising.

What do you dislike?

When I first began using the project, it took some time on learning their platform and figuring out exactly how to use their platform for my target audience.

Recommendations to others considering the product

I'd suggest getting a feel for the program using their offered demo software to evaluate if the product is worth the costs for you in the long run.

What business problems are you solving with the product? What benefits have you realized?

Using the program has helped lower my costs per month dramatically with helping to decrease my marketing/advertising costs.

Media Optimizer review by Daniel C.
Daniel C.
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"Game Changing"

What do you like best?

The vision portfolio tool is really a very great advantage over other market tools.

Another feature we like enough is predictive model for amount of division according to the channels. This helps us a lot to take decisions which channels should encourage and which channels or campaigns need extra attention.

What do you dislike?

Well, two points really bother me.

First of all, if you need to make any major changes in the budget, Adobe recommends something like 20%, 30% or less. We have a very dynamic operation and have agility to change this budget is important and sometimes necessary. Have this limitation hinders us.

The second point concerns the lack of possibility of setting a maximum CPA. Often this causes high CPA in our campaigns and only discovered the next day.

What business problems are you solving with the product? What benefits have you realized?

We note that using AMO, we got a low in the CPA and increased volume of conversions. Even if the tool does not allow us to define a CPA limit, in most cases the tool helps us to have better results.

Media Optimizer review by Jared H.
Jared H.
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"the adobe media optimizer is a very innovative media tool for planning"

What do you like best?

What i liked best about the media has a great user interface which makes navigation easy for planning campaigns and budget levels. with great features that allow modeling capabilities allows for future planning on campaigns you wouldn't normally run. the homepage is also very easy to use and the default tool layout is just what you need to get your plans up and running

What do you dislike?

what i dislike is that sometimes it is hard to change the sizes of the modeling bubbles. If you have too many attributes the chart can seem to busy and hard to read and doesn't allow me to focus on areas

areas simple enough to get down to managing performance. The streamlined workflow is not as easy to navigate between simulation and spend recommendation which makes it hard to make adjustments to the Model Accuracy Reports.

.

Recommendations to others considering the product

it is a powerful tool and once you know the shortcuts the interface is very helpful, the switching of screens can be difficult.

What business problems are you solving with the product? What benefits have you realized?

we are solving problems with where should we focus our market dollars on and which quarters we should have heavy ups in. the benefits came from the simulation adjustments and marketing bubble adjustments to see what happens when we decrease or increase our spend amongst various target groups. It is very important to have a tool that you can customize like adobe has created allowing homepage customization to help save time putting things in the perfect layout

Media Optimizer review by Keith A.
Keith A.
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"Adobe Media Optimizer: Great Tool for Insights and Frustration."

What do you like best?

There are several components of the platform I find very useful. I currently use all three advertising components Search, Display and Social Advertising. Having all the data in a single platform has been very insightful and efficient. The tool also allows me to track display campaigns placed outside the tool. With all the data in a single source and the channel assist reports available I can see how my digital marketing efforts are working in concert and have a better understanding how my customers engage with the various type of advertising media.

The algorithmic portfolio bidding has been beneficial. Having the portfolios manage the bidding allows the team to concentrate on messaging, and testing to improve the quality of our campaigns. AMO also the ability to run simulations which allow us the forecast the effect of budget increases/decrease on our campaigns before making the changes. Lastly, the tool has a regular update schedule so it is continually enhanced.

What do you dislike?

The biggest detractor with Adobe Media Optimizer (AMO) is that with the exception of the Paid Search component the tool is a product of multiple acquisitions causing to platform to be pretty buggy at times. The level of integration with other Adobe products like Reports & Analytics, and Adobe Social is not as deep as Adobe likes to say it is. The display component is not integrated with Adobe Reports and Analytics. While there is a data feed from Analytics multiple conversion events needed to be implemented across the website to get key metrics like view thru conversions. If it not for tag management platform, this would have proved very difficult to to our IT dependancies.

Updating paid search through the tool is extremely clunky. The team finds that it is much more efficient to use Adwords Editor or Bing Ads Editor to make changes to our campaigns. Executing display and social ads is not very intuitive and requires Adobe Services to launch campaigns, which limits the agility of the team to execute campaigns.

What business problems are you solving with the product? What benefits have you realized?

AMO helped the team in several areas.

Paid Search: Completely changed how we structure our paid search campaigns, allowing greater control over budget and performance. Forecasting has allowed us to spend our budgets more efficiently by shift advertising spend across regions/media channels where it will have the greatest impact.

Display: Having view through data available showcased how much our display advertising influences website visits and conversions that were not previously evident. Retargeting audiences help to better messages visitors to our site and increase conversions.

Social: Newly implemented component, nothing to share at this time.

Channel assists reports showcase how many touch points and channel combinations visitors engage in prior to conversion. Changed how we launch new products, and promos across advertising channels.

Media Optimizer review by Michelle D.
Michelle D.
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Business partner of the vendor or vendor's competitor, not included in G2 scores.

"Easy to use"

What do you like best?

This system Is very easy to use and navigate. All menus or anything I need to find are right there on the homepage.

What do you dislike?

I don’t like how sometimes the system is down for their slight glitches and or the system freezes.

What business problems are you solving with the product? What benefits have you realized?

I’m able to advertise and promote the company drastically.

Media Optimizer review by Tomas B.
Tomas B.
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"A Year of Adobe for Facebook Management"

What do you like best?

Adobe provides some functionality that Facebook Power Editor does not. For example you can get data for individual interests that are part of targeting cluster. Facebook just gives data for the ad-set/campaign. Adobe will give the segment of interests.

What do you dislike?

When used to Power Editor and AdWords Editor, you're used to copying/pasting/operating IN the interface. Adobe requires most work to be done in Excel. Combined with quite buggy uploads, downloads, you're looking at a lot of proofing of excel docs. Also, Adobe seems slow to support Facebook ad formats like unpublished page posts.

Recommendations to others considering the product

Best suited for clients using multiple platforms and really search-focused

What business problems are you solving with the product? What benefits have you realized?

The support team at Adobe were very good. They created an excellent automated daily report that - for reasons beyond their control - we weren't able to use. However, for the majority of users this daily report could unburden staff members.

Media Optimizer review by Ashley J.
Ashley J.
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"Adobe is the way to go "

What do you like best?

Adobe Media Optimizer accurately predicts the impact of changes to your search, display and social ads then helps you manage them.

What do you dislike?

The strategies work to varying degrees of success.

Recommendations to others considering the product

Faster system

What business problems are you solving with the product? What benefits have you realized?

The ability to create text ads based on your data feed has been very useful.

Media Optimizer review by Rachel T.
Rachel T.
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"Campaigns Made Easy"

What do you like best?

Adobe Media Optimizer makes it easy to monitor budgets while making sure all of our external marketing campaigns are in sync.

What do you dislike?

There has been a challenge to connect some of our advertising data and extract specific information / reports

What business problems are you solving with the product? What benefits have you realized?

We've realized we are able to offer a much more consistent marketing campaign / experience for our viewers

Media Optimizer review by Stephen B.
Stephen B.
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"Adobe made a great Optimizer"

What do you like best?

The ability to produce ads in bulk and across multiple devices and keeping the ads optimized really saved me and my team a lot of valuable time.

What do you dislike?

The lack of integration with other software and 3rd party applications made using the program very limited, or independent. It would be better if it was compatible with more of the industry standard software.

Recommendations to others considering the product

This product is great, but you should make sure that it meets your goals and needs. Do your homework and your research and be sure to read reviews like this one before making a final decision. Adobe is a great company, but other products might fit your business needs.

What business problems are you solving with the product? What benefits have you realized?

Monitoring and optimizing internet marketing campaigns with high level goals and metrics.

Media Optimizer review by User in Marketing and Advertising
User in Marketing and Advertising
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"Adobe Media Optimizer Review from a Display Advertising Perspective"

What do you like best?

The forecasting tools are what sold us and have been the most valuable portion of AMO to maximize the effectiveness of our campaigns in terms of identifying the best spend.

What do you dislike?

Many of the processes for setting up and managing campaigns could be more streamlined and/or user-friendly.

Recommendations to others considering the product

Be tech-savvy.

What business problems are you solving with the product? What benefits have you realized?

Correlating the correct spend to the maximum effectiveness of a campaign. The forecasting tool allows you to see what amount is the best amount to spend for a given period to maximize the likelihood you'll meet your objectives.

Media Optimizer review by Steve J.
Steve J.
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"One stop shop for all your paid search accounts"

What do you like best?

If you love Adobe you will love this product. Adobe is great at researching and knowing what its users need and implementing software that helps make your job easier. I love being able to import data from all sorts of sources and use it to optimize the account I am working on. Additionally, the simulation tool helps me to figure out the best ways to optimize the account without hurting performance in other areas. I love how easy and simple it is, even with the default settings. However, if you want to customize your settings, you can get some powerful tools to help you save time and effort. Also, the customer support is great; every time I had an issue, they were quick to help me figure it out.

What do you dislike?

One of the frustrating things about it is limitation in customization. especially if you use the portfolio bidding functionality.

Also, if you don't like the other Adobe products, then this might not be for you. You need to sync to things like Adobe Analytics to get full use out of the Optimizer.

What business problems are you solving with the product? What benefits have you realized?

We use the product to help with our immediate goals, as well as planning for the future. We hope to have big gains in 2015 and this tool will certainly be an asset for predicting and managing our account while getting the best optimization possible. While it may not be the cheapest product out there, it is definitely worth it in terms of value and time saved.

Media Optimizer review by Stephen S.
Stephen S.
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"innovative, great for planning, easy to use"

What do you like best?

I really enjoyed the user interface, it makes for easy navigation and easy planning to budget levels. Great features include those that allow modeling capabilities and allows for future planning on campaigns with aren't very common to other comparable programs. The default tool layout and homepage is also very easy to use.

What do you dislike?

it is difficult to change the sizes of the modeling data points. If you have too many attributes the chart can seem very cluttered and hard to read because it doesn't allow me to focus on particular areas to get down to managing performance. The workflow is nice and streamlined but it is not as easy to navigate between simulation and spend recommendation which makes it hard to make adjustments to the 'model accuracy reports'.

Recommendations to others considering the product

it is very powerful and once you know the shortcuts and how to use it is very helpful, Switching of screens can be difficult.

What business problems are you solving with the product? What benefits have you realized?

it solves the problems with where should we focus our advertising and marketing budgets and which times of the year we should have boosts, or lulls. One of the many benefits came from the simulation adjustments so we could see what happens when we decrease or increase our spend to our target audiences.

Media Optimizer review by Todd F.
Todd F.
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"I have liked using this product, no major issues."

What do you like best?

The ability to set up portfolios in order to help optimize campaigns in an efficient and controllable manor.

What do you dislike?

There isn't any option to create web queries like in Marin, which I found very useful especially for pacing doc monitoring.

What business problems are you solving with the product? What benefits have you realized?

I am focusing on driving customers through the paid search channel to enter our website.

One of the benefits I have realized are the robust reporting tools and templates that are available within the platform.

Media Optimizer review by Chandralekha S.
Chandralekha S.
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"The Best Media Optimizer Available in Market"

What do you like best?

Adobe media optimizer can be used easily used by anyone from the very first day. This is a professional choice of digital marketers.

What do you dislike?

UI can be improved. Sometimes bulk editing is difficult.

What business problems are you solving with the product? What benefits have you realized?

Adobe Media Optimizer helps in executing search and display marketing campaigns for our organization with any hassle.

Media Optimizer review by Niko S.
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"Adobe Media Optimizer is an intuitive useful tool."

What do you like best?

The ease of use of the platform allows for most users to go in with little to no experience in analytics and begin to implement software

What do you dislike?

The limited options when selecting methods.

What business problems are you solving with the product? What benefits have you realized?

How to effectively reach target audience

Media Optimizer review by Ryan P.
Ryan P.
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"Adobe Media Optimizer - Great SEM solution if you are an Adobe Cloud user"

What do you like best?

One of the most efficient online campaign management platforms on the market. The updated changed in bidding algorithms and user interface changes allows you to return investment on your Ad spend. The platform integrates with most publishers in the digital spend and the reporting is rich and insightful. Also, easy to set up large accounts and adjust spend across different portfolios.

What do you dislike?

Requires technical support from Adobe in order to set up, which can be costly in not projected in your budget.

Recommendations to others considering the product

If most of your budget is going toward paid search, I would recommend using this tool especially if you use Adobe Analytics. If you have a low budget, this tool may prove to be too costly for your.

What business problems are you solving with the product? What benefits have you realized?

We were searching for a better PPC campaign management platform along with managing our other digital media spend in the different channels with as much automation tactics as possible . Adobe Media Optimizer serves as an all in one platform in handling larger accounts under one roof, while optimizing campaigns efficiently.

Media Optimizer review by Administrator in Internet
Administrator in Internet
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"Very powerful tool for handling complex paid search accounts. Amazing forecasting capabilities"

What do you like best?

The simulation tool is very useful. We are constantly forecasting and trying to understand how we can push our campaigns further and further. The simulation curve allows us to make decisions on increasing our investment to the point of diminishing return.

We are a fast growing business and we have been able to achieve amazing, cost efficient growth with Adobe.

In addition, the automatic campaign manager is a very sophisticated tool. It allows us to create automatic campaign build outs based on a feed. This is especially useful because other tools we spoke to charged extra for this service but with Adobe it was self serve and included in the price.

What do you dislike?

Some of the features specific to Adobe can cause technical errors when trying to make large scale changes. I.e. they have a 'label' function but it has caused some of our bulksheets to fail. To their credit, Adobe do go into detail with the requests we have on technical errors with their engineering team and keep us updated with how the fix is progressing.

Recommendations to others considering the product

Very powerful tool and it has an extremely sophisticated algorithm for bid changes.

What business problems are you solving with the product? What benefits have you realized?

We are trying to move more towards profit driven marketing in PPC, this means being able to use the simulation curves as a profit curve. The forecasting has also been accurate enough for us to rely on when making these decisions.

Media Optimizer review by Executive Sponsor in Financial Services
Executive Sponsor in Financial Services
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"Good Platform but Strategic Vision and Roadmaps are Lacking"

What do you like best?

Adobe offers a bid automation platform as well as a full service offering when it comes to running the platform. This is unique compared to other platforms that offer a service but full service support is more limited.

What do you dislike?

The technology is somewhat of a black box. No one truly understands how the platform makes decisions from a bid perspective. You also have to help from a strategic perspective to get the most out of your support teams. We've had a few of their analysts essentially tell us that they were at a loss on ways to find additional growth.

What business problems are you solving with the product? What benefits have you realized?

We were looking for a strategic partner to help us grow search, social and display. We've seen YoY growth but have decided to look at other avenues in which to manage these going forward outside of Adobe.

Media Optimizer review by Maurício L.
Maurício L.
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"Performance guaranteed, easy handling, good data driving through analytics integration."

What do you like best?

Multiple campaigns management through one tool (including Google Adwords and FacebookAds campaigns); Multi-possibilities of media integration; AMO data integration in Adobe Analytics; Bulksheets allows fast management of destination URL and tracking parameters; Optimization through custom metrics (not only CPC and standard metrics).

What do you dislike?

I had some issues including FacebookAds campaigns through AMO;Also data integration through Adobe Analytics was quitely delayed;

Recommendations to others considering the product

Take a look at tool trainings, there is a lot of possibilities hidden through it's big possibilities; rise

What business problems are you solving with the product? What benefits have you realized?

Optimization through Cost per Aquisition (custom metric), controlling media spent per day (including weekends); Centralization of all media efforts management.

Media Optimizer review by Administrator
Administrator
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"Combine all essentials into one platform"

What do you like best?

I love how all the important channels are combined into one channel so that I can target my audience at one.

What do you dislike?

Some of the tools took a while for me to find and I didn't get the information I need from HELP as I had anticipated.

Recommendations to others considering the product

Absoultey. Great product. Fairly easy to use.

What business problems are you solving with the product? What benefits have you realized?

Easy way to comlbime and unite my search and my social media needs into one place for best results.

Media Optimizer review by Alex C.
Alex C.
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"An introduction to the power of portfolio bidding"

What do you like best?

The portfolio bidding feature is a fantastic feature for our business as we are focused on maximising return for a limited budget. We are able to spread our budget across multiple portfolios and ensure that we are investing in the best areas to produce the results that we need.

What do you dislike?

Some of the new features from Adwords can take a little while to filter into AMO, but I appreciate that new features may not be available via the Adwords API and these features need to be tested before rolling out.

What business problems are you solving with the product? What benefits have you realized?

Where best to invest a limited budget. AMO has given us the capability to maximise our investment into the best converting areas and identify the opportunities for us that we would otherwise have missed.

Media Optimizer review by Industry Analyst / Tech Writer
Industry Analyst / Tech Writer
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"It was not too bad "

What do you like best?

The fact that I can use the program for marketing organization

What do you dislike?

Nothing to dislike. I feel like there’s too many things to dislike but disliking something is not good. I’m not saying one must learn to like something they dislike, but one must understand about something they dislike.

Recommendations to others considering the product

Try it first to see if you like it.

What business problems are you solving with the product? What benefits have you realized?

It organizes my marketing plan to look better and report better

Media Optimizer review by Eitan R.
Eitan R.
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"Underwhelmed, but good managed service"

What do you like best?

Discover - Added on tool, but worth the cost. Discover allows you to see how different people are traveling through your site by either keyword, ad, campaign - you name it.

What do you dislike?

Bid strategy functionality. It only looks at data over the last 2 weeks and that's likely inefficient for many campaigns. You also need to click on several buttons both after you make changes in the UI or from Google/Bing. If you forget, then tracking will be way off.

Recommendations to others considering the product

If you want to consider managed service, they may be worthwhile, otherwise choose cheaper tools that do far more for daily optimizations.

What business problems are you solving with the product? What benefits have you realized?

Driving sales for an e-commerce site. The benefits were to create your own formula which was an okay tool, but it's honestly better to do that with doubleclick.

Media Optimizer review by User
User
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"Adobe Media Optimizer - Powerful"

What do you like best?

The best part is that it syncs with the rest of the Adobe suite. It's bidding algorithm definitely works - I saw dramatic increases in ROI on my accounts.

What do you dislike?

It can be slow at times using the online interface. It's also a complex tool but that's not necessarily a bad thing.

Recommendations to others considering the product

I'd say it's a front runner if you are using other products in the Adobe Suite. Otherwise, I'd say make sure to look at each one and go with what you think is going to be the best for your account.

What business problems are you solving with the product? What benefits have you realized?

We had multiple search accounts with large budgets that change often. We needed to be able to make changes quickly. If you are managing manually, it's a lot harder to do that without throwing off your optimization. With AMO we had a lot more flexibility to accommodate budget changes while using their bid algorithm to maintain ROI-optimization, and this helped out a ton.

Media Optimizer review by User in Financial Services
User in Financial Services
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"Could be very valuable if data was reliable."

What do you like best?

Adobe Media Optimizer was useful in showing deeper data that the search engines couldn't show in their interface. The search engines were good for revealing the first level of conversions but AMO allowed us to see how each keyword performed beyond CPA with the information that was being fed into the tool from us. This was very important as the initial conversion (or lead) wasn't always indicative of overall performance. We also had a dedicated team member focused on help us iron out all the bugs and issues we frequently came across...

What do you dislike?

The frequent issues in the tool we would discover. The dedicated team member was definitely a bonus but I'd rather have a consistently reliable tool than an extra hand to help guide us through the issues. We would find ourselves double checking things in the search engines to make sure the data AMO was displaying was correct...The last straw that caused me to stop using AMO was when the tool showed that we weren't spending on certain keywords and it turns out we were! The terms showed as paused in AMO but were actually active. Luckily we had some room in the budget but the spend is a big factor in controlling performance!

Recommendations to others considering the product

The tool is very easy to use, however when you find yourself double checking the information because there may be a bug, your efficiency decreases.

What business problems are you solving with the product? What benefits have you realized?

Simply trying to be more efficient with advertising dollars. Understanding the relationship between the advertising channels and the customer cycle. If the tool is reliable, it's very valuable.

Media Optimizer review by User in Internet
User in Internet
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"Used for analytics and campaign optimization"

What do you like best?

I like the integration with the rest of Adobe's analytics solutions, particularly Sitecatalyst where we manage all of the web analytics for our properties on a global basis. In addition, its easy to bring in data from outside sources to do optimization.

What do you dislike?

It often takes a long time to load data and attribution tables. It could be the configuration we have but its slow. We also seem to have some challenges pulling all of our relevant data into Discover. Again I think it's a configuration challenge. Doing an initial launch its often hard for businesses as large as ours to get it right the first time and it would be helpful to have more expert guidance up front. Our analytics team is separate from our marketing team and that doesn't always make it easier it just adds more complexity, especially when they don't have admin access.

What business problems are you solving with the product? What benefits have you realized?

We want to spend our marketing dollars in the most efficient manner we can. We want to be able to segment our most useful consumer groups. And we want to be able to find more and more consumers like the one we find to be more profitable. The tools helps us to better understand how each of our target groups are performing and gives us ideas on how we can improve our campaigns.

Media Optimizer review by Administrator
Administrator
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"A very nice tool for the analysis and media optimization. "

What do you like best?

Adobe media optimizer is very good solution for the optimization of the traffic and check how each channel is performing and make the websites. Get complete view of the campaign and see at bigger picture so that we can act with very good confidence about customers.

What do you dislike?

This tool has nice features although I had some Concerns that this with the this will how can be done. And make the tool more efficient and make the marketing people lige easier.

What business problems are you solving with the product? What benefits have you realized?

We are using it for the getting the traffic of the website and targeting ads. And search based advertising.

Media Optimizer review by Internal Consultant in Internet
Internal Consultant in Internet
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"Great Platform to Decrease Spend"

What do you like best?

The platform has the potential to greatly reduce the amount of money you are spending on SEM, while increasing the efficiency of every dollar spent. In my opinion, there's no alternative to a bid optimizer, and I believe that Adobe Media Optimizer is one of the best products on the market. I also like the agency-like model, that allows clients to have their account managed.

What do you dislike?

The UX can be cumbersome at times, and there are definitely the occasional glitches.

Recommendations to others considering the product

I think it's extremely important to be forthright with what your expectations for the product are. The company will listen to what you think is important, and let you know if they can actually solve for your problems.

What business problems are you solving with the product? What benefits have you realized?

I solved for a variety of business needs, mostly lead generation for Forture 500 companies. In this process, I realized the extreme disparity between bids of different industries, and the radically different strategies that come with bidding for different keywords.

Media Optimizer review by Agency in Telecommunications
Agency in Telecommunications
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"Adobe Media Optimizer - Good SEM solution when using Adobe Cloud "

What do you like best?

More robust platform for online campaign management. New enhanced feature of in bidding algorithms and user interface changes enables the an improved ROI on Ad spend. Optimizer speaks well with a myriad of platforms and the customization of reporting is ideal for various campaign tracking and segmentation. Simple to establish various accounts and personas.

What do you dislike?

As with most Adobe products it requires their tech. support to implement, often is pricey and time consuming which impacts the budget, manpower and timelines. The new features can be difficult to understand, but often new sources of education can be located. Also, locks the business into Adobe and learning the new terminology from Google can be challenging.

Recommendations to others considering the product

Understand and define your key reporting matrixs What is needed to report and how should it be reported.

What business problems are you solving with the product? What benefits have you realized?

Looking to improve SEO, SEM and PPC across all digital products and maximize ad spend, ESP and digital campaign focuses. Additionally, it enables eCommerce analysis or reporting to be segmented easily and examine results at a very granular level to truly understand ROI and success factors for online campaigns.

Media Optimizer review by User in Marketing and Advertising
User in Marketing and Advertising
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"Adobe Media Optimizer"

What do you like best?

It is easy for you to build your portfolios to be modelled to achieve your set goals and do it in the most efficient way.

The reporting aspect of the program is also great. Media optimizer gives you the ability to track complete conversions all the way back to the paid ad that resulted in conversion, as well as the keyword that was searched.

Before the actual optimization process begins, there is a period of learning for the tool that allows it to conduct hypothetical, but statistical based modelling that allows you to see what sort of optimization to expect before spending actual budget.

What do you dislike?

Initial code implementation can be difficult, depending on the size and style of the website you are trying to implement it on. Use of the new Adobe Dynamic Tag Manager can make this project significantly easier.

The process to getting your website up and running with the optimizer engine can be lengthy.

Recommendations to others considering the product

It's good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. With this tool it is possible to set up campaigns easily.

What business problems are you solving with the product? What benefits have you realized?

It has freed up a lot of time that we had previously spent manually monitoring and managing individual paid search accounts. We've found that slower moving PPC account that don't receive tons of traffic often need to utilize secondary objectives in their portfolios to "feed" the system enough info to learn and act.

Media Optimizer review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
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"The optimizer delivers underwhelming results"

What do you like best?

The portfolio optimizer allows you to easily set goals for a set of campaigns to be optimized towards. It has a fair amount of reporting options.

What do you dislike?

While the optimizer is easy to setup, I've found it to be lacking in most everything else. It is not very good at controlling a budget and it also does not always seem to appear able to move the needle in terms of conversions. While the black box approach provides for an easy setup, it does not allow for custom logic to be used. Adobe also always seems to be behind the ball in terms of updating their platform with the latest and greatest engine products. Lastly, I have found their customer service to be lacking. At times it can take days to get a response and often the response is unsatisfactory.

Recommendations to others considering the product

If you are looking for a hand's off approach for a simple Paid Search campaign mainly going after click volume, Adobe will work well for you. If you are looking to run a cross channel campaign or have strict budget and/or conversion goals, the optimizer might not be your best bet to reach those goals.

What business problems are you solving with the product? What benefits have you realized?

The main benefit I'm seeing is time saving on manual bidding.

Media Optimizer review by Joshua H.
Joshua H.
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Business partner of the vendor or vendor's competitor, not included in G2 scores.

"Easy and intuitive "

What do you like best?

It's great for automatically picking out the top products to advertise with especially if you have a large selection. This really helps with the budget and making it stretch.

What do you dislike?

Learning curve was pretty tough the webinars help but I wish there was more.

What business problems are you solving with the product? What benefits have you realized?

For a company that has thousands of products this helps pick the best one and not just category to advertise.

Media Optimizer review by User in Internet
User in Internet
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Verified Current User
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content

"Clunky and overstated"

What do you like best?

They were able to make Bing campaigns slightly better than manual bidding. Google was not the same story though.

What do you dislike?

It took more time to manage my accounts. I would have to look at each engine's UI, since the Adobe system's orders are based on a weird attribution model, and then add rules on top of the ad groups that were performing poorly. I would find keywords/ad groups with CPOs 4x the CPO goal for multiple weeks without bidding down.

Recommendations to others considering the product

It takes more of your time and performance does not make up for it. Try other tools.

What business problems are you solving with the product? What benefits have you realized?

Our team was trying to increase efficient growth.

Media Optimizer review by User in Graphic Design
User in Graphic Design
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"A Swiss Army knife of media conversion"

What do you like best?

It’s able to handle pretty much any file you throw at it. It also exports a ridiculous number formats

What do you dislike?

The user interface is not very pretty. Sometimes settings and features are buried kind of deep.

What business problems are you solving with the product? What benefits have you realized?

We have a video that needs to be exported a different formats, this is what we usually use!

Media Optimizer review by Micheal S.
Micheal S.
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content

"The best tool for driving paid search and social results"

What do you like best?

This tool frees you up and takes over mundane tasks like ad building (social) and applies scientific keyword bidding. This time allows us to focus on more strategic, campaign-growing strategies.

What do you dislike?

Paperwork and contracts are the most frustrating part of AMO, however, you should only deal with that if you are an agency utilizing the tool.

What business problems are you solving with the product? What benefits have you realized?

We use this tool for paid search and paid social. Not only are the performance numbers spectacular, the UI is simple to use and the tech/strategy team members feel like extensions of your own team.

Media Optimizer review by Consultant in Law Enforcement
Consultant in Law Enforcement
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"Powerful reporting with the ability to forecast to improve the RIO"

What do you like best?

The ability to mass produce ads and deliver across channels whilst keeping the ads optimized really saves us a lot of time and effort.

What do you dislike?

In order to get the most out of the analytics you also need Adobe Analytics really there should be more anyalytics included in the tool. Even a simple way to export the data to excel would help me with my weekly reporting.

Recommendations to others considering the product

Many of the latest search advertising products try to do it all and include so many bells and whistles it's hard to see the wood from the trees, Adobe Media Optimizer has the right features to get the job done.

What business problems are you solving with the product? What benefits have you realized?

Media Optimizer has helped us target our investment, improve our ability to target not only the right audience but to do it at the right time with it's powerful forecasting features.

Media Optimizer review by Marc J.
Marc J.
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"Adobe is by far the worst company"

What do you like best?

The ability to set up rules in a different way than other bid platforms. It's like Marin, but slightly more intuitive to use.

What do you dislike?

Account management was a pain to work with, deceptive and not helpful during the set up process. You also have to upload new Dest URLs, so if you use labels in Google, that will all be blown up the moment adobe pushes campaigns live.

What business problems are you solving with the product? What benefits have you realized?

I'm trying to get more clicks for less money and Adobe has not helped. In fact, Adobe has made my life harder due to the above issues with URLs and account management.

Media Optimizer review by Administrator
Administrator
Validated Reviewer
Review Source
content

"Adobe review"

What do you like best?

It seems easy to use and works well to predict sales!

What do you dislike?

Target markets can change often due to time of year this could be tricky when advertising certain things!

What business problems are you solving with the product? What benefits have you realized?

I believe it would help keep my company on a Good budget. I have used it previously with work but I have looked into using it with my personal business!

Kate from G2

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