--- title: Adobe Marketo Measure (formerly Bizible) Reviews meta_title: 'Adobe Marketo Measure (formerly Bizible) Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 147 reviews by the users' company size, role or industry to find out how Adobe Marketo Measure (formerly Bizible) works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 147 scale: '5' date_modified: '2026-08-09' parent_category: name: Account-Based Execution url: https://www.g2.com/categories/account-based-execution --- # Adobe Marketo Measure (formerly Bizible) Reviews **Vendor:** Adobe **Category:** [Attribution Software](https://www.g2.com/categories/attribution) **Average Rating:** 4.7/5.0 **Total Reviews:** 147 ## About Adobe Marketo Measure (formerly Bizible) Every-touch revenue attribution and advanced AI-driven revenue planning to enable every marketer—from CMO to channel manager—to discover customer journeys, impact digital transformations, and power company growth. ## Adobe Marketo Measure (formerly Bizible) Reviews ### 1. Aligning with my Marketing Goals **Rating:** 4.0/5.0 stars **Reviewed by:** Kanhaiya B. | Search Engine Marketing Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** November 07, 2022 **What do you like best about Adobe Marketo Measure (formerly Bizible)?** It has helped me with driving growth to the company and for specifically for B2B markets. I am using it for my new startup also. **What do you dislike about Adobe Marketo Measure (formerly Bizible)?** The dashboard takes too much time to load. **What problems is Adobe Marketo Measure (formerly Bizible) solving and how is that benefiting you?** It has helped me to take decisions based on analytics and data. ### 2. Good UTM parameter tracker **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** October 15, 2021 **What do you like best about Adobe Marketo Measure (formerly Bizible)?** The customer service was awesome- whether or not you know anything about utm tracking and reading the data, our rep was always available to hop on a call and walk us through everything. **What do you dislike about Adobe Marketo Measure (formerly Bizible)?** Sometimes we'd have to manually add or import new consumers to salesforce which would cause a problem with UTM tracking since it didn't come from a form fill. **Recommendations to others considering Adobe Marketo Measure (formerly Bizible):** It's great when analyzing your digital marketing efforts and trying to get more salesforce leads/accounts! **What problems is Adobe Marketo Measure (formerly Bizible) solving and how is that benefiting you?** We could truly see where our consumers were finding us, which paid ads were working, which organic terms they were searching for to find us, and which pages they landed on (or hopped off of when landed on) so we knew where to improve. ### 3. A good way to get Marketo web tracking working **Rating:** 4.0/5.0 stars **Reviewed by:** João Pedro A. | Marketing Operations Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** August 11, 2021 **What do you like best about Adobe Marketo Measure (formerly Bizible)?** Bizible its an amazing tracking tool that help find out the source of our revenue. **What do you dislike about Adobe Marketo Measure (formerly Bizible)?** it can be a little complicated to understand all the features and options. **Recommendations to others considering Adobe Marketo Measure (formerly Bizible):** If you use Marketo you should give a try to bizible **What problems is Adobe Marketo Measure (formerly Bizible) solving and how is that benefiting you?** Using only Marketo it was very dificult to understand the best channels and sources of pipe and leads, now its easy. ### 4. Reliable & helpful information for creating real leads **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** October 21, 2021 **What do you like best about Adobe Marketo Measure (formerly Bizible)?** Easy to understand platform that allowed us to understand if our marketing initiatives were worth while! **What do you dislike about Adobe Marketo Measure (formerly Bizible)?** Manually inputting leads into salesforce made it hard to track on Bizible. **Recommendations to others considering Adobe Marketo Measure (formerly Bizible):** The customer service was great - I had a ton of questions and our rep was always available to help walk me through and understand. **What problems is Adobe Marketo Measure (formerly Bizible) solving and how is that benefiting you?** Understanding where our leads were coming from allowed us to strategize future marketing initiatives and reach the right people. ### 5. Strong tool for marketing attribution **Rating:** 4.0/5.0 stars **Reviewed by:** Scott H. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 30, 2020 **What do you like best about Adobe Marketo Measure (formerly Bizible)?** Bizible provides the framework to build an effective marketing attribution model. For our company, with a 1 person Marketing Operations group and no access to an internal data science or analyst resource, Bizible has been instrumental in providing a sophisticated multi-touch attribution model without having to build from scratch. **What do you dislike about Adobe Marketo Measure (formerly Bizible)?** There are some limitations: incorporating cost has to be piped in from ad platforms (Bizible does have a couple of direct integrations to pull cost but not all, i.e. RollWorks), but the rest has to be input manually. For that reason we have been unable to get true ROI reporting in the platform and run that analysis separately. We also experience some minor data loss for web users that have cookies disabled. bizible's javascript doesn't capture the source attribution for 100% of web touches. **What problems is Adobe Marketo Measure (formerly Bizible) solving and how is that benefiting you?** We needed as close to an out of the box solution for tying our marketing activities to revenue as we could find. Bizible, while it does require that you have your processes, naming conventions, CRM campaigns, etc buttoned up in order to be effective, has been that solution. We've been able to optimize our spend towards channels with the greatest impact on pipeline and provide the evidence to the finance team that we're being good stewards of our marketing spend. ### 6. I and my team have been using bizible and we love it. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Oil & Energy | Enterprise (> 1000 emp.) **Reviewed Date:** March 23, 2021 **What do you like best about Adobe Marketo Measure (formerly Bizible)?** Bizible has provided for us a framework and we have effectively built our marketing model. With clicks it has provided quick and easy guides for analysis without the help of a data scientist or even a data analyst. **What do you dislike about Adobe Marketo Measure (formerly Bizible)?** Quick and easy one will be the fact that incorporating cost - has to be done manually **What problems is Adobe Marketo Measure (formerly Bizible) solving and how is that benefiting you?** We have been able to optimize our spendings towarss channels with impact on pipeline and the evidence to the finance team that we prudent with spending. ### 7. Better Qualified Business **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Design | Small-Business (50 or fewer emp.) **Reviewed Date:** March 22, 2021 **What do you like best about Adobe Marketo Measure (formerly Bizible)?** Seamless attribution funnel for new leads. **What do you dislike about Adobe Marketo Measure (formerly Bizible)?** UI needs some polish passes for it to really be user-friendly. **Recommendations to others considering Adobe Marketo Measure (formerly Bizible):** Go through the onboarding process with a sales manager. Learning it yourself is really not worth the effort. Their onboarding process is good and comprehensive. **What problems is Adobe Marketo Measure (formerly Bizible) solving and how is that benefiting you?** Attribution of new inbound leads. Behavioral metrics. ### 8. Bizible as a tool to measure ROI **Rating:** 4.0/5.0 stars **Reviewed by:** Marceau B. | Business Analyst - Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** January 17, 2018 **What do you like best about Adobe Marketo Measure (formerly Bizible)?** Tracking multitouch Different out of the box models Easily switching between different models to compare multitouch attribution. Offline tracking can be implemented alongside online tracking Integration with Salesforce= works great with our custom processes Liberty of customization (channels, models, tracking tasks, campaigns etc.) Onboarding and support was always fast and of good quality **What do you dislike about Adobe Marketo Measure (formerly Bizible)?** Only one custom model can be changed Forced to use Redshift data warehouse for accessing all the sessions Without the data warehouse, you don't have access to all the sessions between the first touch and the lead creation touch, so you might miss some interesting data **What problems is Adobe Marketo Measure (formerly Bizible) solving and how is that benefiting you?** At the end of the day, it is looking at what drive the most customers, and what channels are performing better for TOFU (brand awareness, first touch) and BOFU (lead conversion, upselling etc.) . Bizible allows us to have a good vision of what channels are used before and after prospects become leads. ### 9. Amazing, With a Few Caveats **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** January 17, 2018 **What do you like best about Adobe Marketo Measure (formerly Bizible)?** After using Marketo's in-built analytics system for a long long time, we were tired of having to choose between two very basic attribution models (extremely elementary versions of First Touch or Multi Touch). We also couldn't trust the data half the time. Bizible is a reporting tool we can trust to bring us a very holistic view of marketing attribution - because it also includes sales, biz dev, and customer success "touchpoints", and 5+ attribution models to suit just about anyone. We like that the powerful javascript collects a lot of its own information, and that it grabs off-line channel information from our Marketo programs, combining them together in Salesforce for reporting purposes across teams, not just Marketing. Once you are comfortably set up with the system, it brings unbelievable, unmatched accuracy in understanding the influence of marketing channels as well as individual campaigns and even ad variations on your sales pipeline and revenue. Bizible Support is great. They love support tickets and have no problems getting on the phone and really working through your problems. I can't say the same for many other systems we use. **What do you dislike about Adobe Marketo Measure (formerly Bizible)?** Be forewarned, this is an enterprise solution that requires a) a lot of time, energy, and testing to get right b) a fairly robust Marketo implementation if you plan to pipe in off-line channels like list imports, tradeshows, etc. c) a good understanding of URL tagging, and a team that is committed to tagging all of your URLs across advertising networks, outbound emails, social media, etc. and d) proficiency in SFDC reporting, since that's where you'll be doing all of your reporting. I can confidently say it took me and my Digital Manager upwards of 40 hours to implement across about 3 months. The Bizible team is WONDERFUL at guiding you and letting you digest it step by step - don't get me wrong - but be prepared to break some things and potentially rebuild parts of your marketing automation solution or processes to get things in line with Bizible. My other gripe is that Bizible comes out of the box with TONS of reports and dashboards, but they do not provide any best practices on how others are customizing them or using them. I found the initial dashboards underwhelming. It then took me many more hours of work to customize their reports and then customize my dashboards. A bit of content/resources would go a long way to making me feel, at that time, that I was "doing it right". And yes, I understand that every business and manager is different, but there are essential metrics EVERY marketing team wants to see, and we felt that Bizible took us 95% there and then left us to our own devices. Costs: Importing costs into Bizible is awful. It doesn't pull data from SFDC because SFDC campaigns don't spread costs across months incurred. However, the gigantic CSV file that comes out of Bizible is borderline unruly. It takes us more time than it should, and we don't look forward to it every month at all. UI: The actual bizible reporting UI on the backend is unpleasant. The funnel metrics from the demo barely work and are hard to filter although the options are there to do so. We can't get a true conversion funnel working. So we just don't use it, which is a shame, because I'd like to get my ROI and other details out of Bizible. The tabular view works better, but is subject to the same inability to filter. For example, because we have Sales, Biz Dev, and Customer Success touchpoints, I see them in my ROI and other calculations at the top of the screen and have no way to filter them out. So we do this manually. **Recommendations to others considering Adobe Marketo Measure (formerly Bizible):** Make sure you have the right resources to implement properly. Ensure your marketing automation system and processes are top-tier or you'll have crap data on the offline side of things. Make sure URL tagging is part of your process or ensure you're fully versed in how to do it. **What problems is Adobe Marketo Measure (formerly Bizible) solving and how is that benefiting you?** As the head of marketing I'm able to see what channels are performing the best, what campaigns/events/content are performing....I get to see that across pipeline influence, leads created, MQLs generated, and revenue. I am confident in my decision making because I trust the data, and I love refreshing my dashboards every day to see how we're doing. It is really an amazing piece of analytics software. ### 10. Great for B2B attribution **Rating:** 4.0/5.0 stars **Reviewed by:** Franco C. | Founder, Mid-Market (51-1000 emp.) **Reviewed Date:** August 07, 2017 **What do you like best about Adobe Marketo Measure (formerly Bizible)?** The attribution models built by Bizible are very effective at measuring ROI of marketing programs and guiding decision making on budget allocation. **What do you dislike about Adobe Marketo Measure (formerly Bizible)?** Two main things: 1) doesn't allow to clean up and normalize data afterword. So if your UTM parameters were not standardized, you can't change them once they are in Bizible. 2) Does't import cost data from SFDC campaign (but this part is being fixed) **Recommendations to others considering Adobe Marketo Measure (formerly Bizible):** One of the best tools to have a clear understanding of what is driving pipeline. You must have a clear and standardized process of tracking campaigns through UTM codes to have clean data in Bizible. **What problems is Adobe Marketo Measure (formerly Bizible) solving and how is that benefiting you?** Understanding what campaigns are driving ROI and allocate budget accordingly. ### 11. Great Channel & Source Analytics from Bizible **Rating:** 4.0/5.0 stars **Reviewed by:** Alexis M. | Senior Manager, Marketing Operations, Mid-Market (51-1000 emp.) **Reviewed Date:** July 26, 2017 **What do you like best about Adobe Marketo Measure (formerly Bizible)?** Bizible onboarding was excellent. Their customer service team is very professional and they break down the attribution models and how to build and add channels and reporting. I love the integration with Salesforce as well. I especially love the fuzzy matching part of their product since we're doing ABM but we're still using leads. I also love that I can customize the weight of each touch and the weight of certain channels to be personalized to our specific needs. **What do you dislike about Adobe Marketo Measure (formerly Bizible)?** I would love to have more resources on reporting. Webinars would be great, or whitepapers. They have a ton of great resources but having more around support and use of the actual tool and set up and best practices would always be useful. I also wish there was a support community. ABM is such a big thing right now but we're all still using Salesforce which doesn't lend itself to ABM well. Having a support community to bounce ideas off of in terms of set up and reporting would be really helpful. **Recommendations to others considering Adobe Marketo Measure (formerly Bizible):** make sure you have enough time to really commit to the implementation. And don't promise any reporting until at least a full quarter of active use. **What problems is Adobe Marketo Measure (formerly Bizible) solving and how is that benefiting you?** We're trying to track attribution from start to finish and we're trying to figure out what pushes a customer to purchase along that journey. We have a lot of different outbound channels and it was impossible to track them all. Now, I can easily customize how all of our outbound marketing channels look and track everything and break it down by creative, campaign, keywords, etc. ### 12. Great Support and works great with Salesforce **Rating:** 4.0/5.0 stars **Reviewed by:** Paul C. | Digital Marketing Lead - Demand Generation, Mid-Market (51-1000 emp.) **Reviewed Date:** September 12, 2017 **What do you like best about Adobe Marketo Measure (formerly Bizible)?** Customer support is amazing, they are really helpful trying to teach and support new employees. If the tool is set up correctly it will give marketing and sales teams great insights on where to invest more advertising money **What do you dislike about Adobe Marketo Measure (formerly Bizible)?** Reporting - it should have an option to see the data MoM and not always cumulative. Also, if the tool is not set up correctly with Salesforce it might not track correctly, but the support team is great in order to make sure that it's set up correctly. **Recommendations to others considering Adobe Marketo Measure (formerly Bizible):** You need really good CRM developers/managers **What problems is Adobe Marketo Measure (formerly Bizible) solving and how is that benefiting you?** It is really helpful with the W shaped attribution model and all other attribution you choose to use. The Sales team do trust it ### 13. Amazing Customer Service, Especially from Pierre **Rating:** 3.5/5.0 stars **Reviewed by:** JT M. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 08, 2017 **What do you like best about Adobe Marketo Measure (formerly Bizible)?** In addition to a fairly easy to use product, we could not be more happy with the amazing customer service we have received. As newer members to the team, we inherited an existing deployment of Bizible that may not have been ideal, but our rep, Pierre has been amazing helping with getting us up-to-speed. He's even spent more time teaching us Salesforce reporting then Bizible itself. Could not be happier. **What do you dislike about Adobe Marketo Measure (formerly Bizible)?** It would be nice to have some additional reporting within Bizible, so you don't have to depend so much on SFDC, especially for those of us less familiar with it. **What problems is Adobe Marketo Measure (formerly Bizible) solving and how is that benefiting you?** Bizible is helping us understand which of our marketing channels are driving downstream revenue by attributing to various touchpoints across the buyer's journey. ### 14. Bizible is the best way to track non-first/last touch interactions on your leads and contacts **Rating:** 4.0/5.0 stars **Reviewed by:** Charles W. | Marketing Analytics, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** May 24, 2017 **What do you like best about Adobe Marketo Measure (formerly Bizible)?** Simple - since we've been a Bizible customer the last several years, once we upgraded to the Touchpoints platform, we had all our historical data imported as touchpoints, allowing us to immediately perform analysis on where marketing engagements were coming from. Tie this into lead / contact matching with accounts, we were able to use Bizible to have visibility into the execution of our ABM strategy. **What do you dislike about Adobe Marketo Measure (formerly Bizible)?** Touchpoints and Bizible Persons are not by default linked to lead and contact records. Unfortunately when multiple people fill out a lead form generically like "1@1.com", and should we have a number of leads and contacts with that email address, it will create multiple touchpoints for each person and can greatly overstate the number of actual interactions driven. Because the Bizible persons are not naturally attached to leads and contacts, challenging to pull all relevant lead and contact details (such as title) into reporting with the Bizible touchpoints. **What problems is Adobe Marketo Measure (formerly Bizible) solving and how is that benefiting you?** Allows us to have visibility into where marketing interactions are coming form and understanding which sources, vendors, campaigns, etc. are having the greatest penetration into the accounts we are looking to break into. We are therefore more able to perform the calculations on ROI to figure out what specific vendors are influencing our opportunities. ### 15. Great Onboarding & Implementation of Bizible **Rating:** 4.0/5.0 stars **Reviewed by:** Guido B. | Inbound Marketing Associate, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** October 04, 2017 **What do you like best about Adobe Marketo Measure (formerly Bizible)?** The onboarding process we went through with Bizible was incredible. They put together an entire schedule outlining calls, deadlines, and deliverables to walk us through the process. We've only just started using the product, so we have not had enough time to give it a thorough evaluation but based on everything we've seen our team feels set up for success. **What do you dislike about Adobe Marketo Measure (formerly Bizible)?** So far we have not run into any major obstacles in using the platform. **What problems is Adobe Marketo Measure (formerly Bizible) solving and how is that benefiting you?** We have had trouble doing account-based reporting and measuring attribution to specific marketing tactics and campaigns. Bizible's platform will handle all of the tracking we need to develop an attribution model that works for our business along with the tools to report on our accounts more effectively. ### 16. Good product with a couple annoyances **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** December 06, 2017 **What do you like best about Adobe Marketo Measure (formerly Bizible)?** It works seamlessly once you understand it. It takes a while to figure out how to work with it. It's super flexible and you can be creative with it once you do. **What do you dislike about Adobe Marketo Measure (formerly Bizible)?** The dashboard is not native to SFDC and requires a lot of manual work if you use services outside of Bing and Adwords **What problems is Adobe Marketo Measure (formerly Bizible) solving and how is that benefiting you?** Attribution and ROI ### 17. Bizible is great **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** August 08, 2017 **What do you like best about Adobe Marketo Measure (formerly Bizible)?** Automates attribution in salesforce for marketing activities. Helps with the manual effort of tying marketing attribution & web analytics with CRM data. **What do you dislike about Adobe Marketo Measure (formerly Bizible)?** Out-of-the-box attribution modeling isn't as helpful as custom, (which is expensive). You can recreate a lot of the tracking for free in other systems but it would have a large operational cost/time investment. **What problems is Adobe Marketo Measure (formerly Bizible) solving and how is that benefiting you?** Attributing our sales so we cam optimize our marketing efforts. ### 18. So happy to be using Bizible **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** June 21, 2017 **What do you like best about Adobe Marketo Measure (formerly Bizible)?** Not only does the tool help us track our prospect and customer engagement from the very first digital interaction, but our customer success team has been amazing in setting us up for success. **What do you dislike about Adobe Marketo Measure (formerly Bizible)?** I rarely use the online dashboard. I'd like to use it more, but I find our ability to customize the reports and integrate them into our CRM dash to be more useful. Perhaps that will come in time. **What problems is Adobe Marketo Measure (formerly Bizible) solving and how is that benefiting you?** Gaining a better line of site into our marketing attribution and customer engagement. - [View Adobe Marketo Measure (formerly Bizible) pricing details and edition comparison](https://www.g2.com/products/adobe-marketo-measure-formerly-bizible/reviews?filters%5Bnps_score%5D%5B%5D=4§ion=pricing&secure%5Bexpires_at%5D=2026-08-15+00%3A43%3A15+-0500&secure%5Bsession_id%5D=649db611-8bac-423e-9ca3-b7d32b98d9c9&secure%5Btoken%5D=9502681f36eb56943defca0debd5262a82a98b24aef15e1800556284fe6dbe16&format=llm_user) ## Adobe Marketo Measure (formerly Bizible) Features **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Algorithmic Attribution - Cross-Device Attribution - Offline Attribution - Custom Attribution - Cross Channel Attribution **Matching** - Priority Matching - Account Tiebreakers - Fuzzy Matching **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Agentic AI - Account-Based Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Agentic AI - Marketing Resource Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Third-Party Integrations - Activity Planning - Strategic Planning - Campaign Planning **Additional Functionality** - API - Metadata Management - Real-Time Reporting - Commenting/Notes - Approval Process Control - Approval Workflow - Generative AI - Brand Management - Budgeting/Forecasting - File Management - Marketing Calendar - Role-Based Permissions - Status Tracking - Access Controls/Permissions - Campaign Management - Customizable Templates - Calendar Management - Template Management - Resource Management - Customizable Reports - Version Control - Content Management - Tagging - Document Storage - Task Scheduling - Workflow Management - Social Promotion - AI Copilot - Campaign Analytics - Dashboard Creation - Task Management - Project Templates - ROI Tracking - Single Sign On - Activity Dashboard - Search/Filter - Reporting & Statistics - Digital Asset Management - Multi-Channel Marketing - Document Management - Configurable Workflow - Expense Management - Alerts/Notifications - Collaboration Tools - Drag & Drop - Customizable Branding - Project Management - Asset Lifecycle Management **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis - Trend Analysis **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Multi-Channel Data Collection - Engagement Tracking - Keyword Tracking - Behavior Tracking - Campaign Tracking - Conversion Tracking - SEO Management - Tag Management - Real-Time Data - Activity Tracking - Click Tracking - Contact Management - Content Management - Lead Management - Email Management - Campaign Management - Channel Management - Template Management - Workflow Management **Marketing** - B2B Attribution - B2C Attribution - Multi-Channel Marketing - Third-Party Integrations - Social Media Integration **Routing** - Match and Route - Multi-Objects - Territories - Working Hours **Lead Management** - Segmentation - Predictive Scoring - Account Identification - Lead Scoring **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Platform Operations** - Service level Agreements - Audit Logs - Duplicate Match - Capping - Analytics - Integrations - Alerts & Notifications - AI Lead Matching & Routing **Additional Functionality** - AI/Machine Learning - Multi-Channel Management - Multi-Campaign - Campaign Segmentation - Channel Management - Advertising Management - Reporting/Analytics - Campaign Planning - Customer Activity Tracking - Performance Metrics - Conversion Tracking - API - Data Import/Export - Campaign Management - Generative AI - A/B Testing - Customer Journey Mapping - Affiliate Management - Predictive Analytics - Monitoring - AI Copilot - Lead Capture - CRM - Audience Targeting - Attribution Modeling - ROI Tracking - Conversion Rate Optimization - Alerts/Notifications - Lead Management - Campaign Analytics - Visitor Tracking - Customer Segmentation - Customizable Reports - Dashboard Creation - Website Analytics - Engagement Tracking - Lead Qualification - Behavior Tracking **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization - Journey Analytics - Reporting/Analytics - Campaign Analytics **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Multi-Campaign - Campaign Analytics - Website Analytics - Conversion Rate Optimization - Drip Campaigns - Visual Analytics - Real-Time Analytics - Customizable Reports **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Third-Party Integrations - Social Media Integration **Additional Functionality** - Content Delivery - Multi-Channel Communication - Alerts/Notifications - Pipeline Reports - Data Synchronization - Contact Database - Lead Nurturing - AI Copilot - Performance Metrics - Prioritization - Lead Qualification - Marketing Automation - Search/Filter - Content Creation **Additional Functionality** - Event Marketing - Social Promotion - Multi-Channel Marketing - Generative AI - Data Import/Export - Lead Generation - Campaign Segmentation - Customizable Forms - Reporting & Statistics - Monitoring - AI Copilot - Customizable Templates - Email Templates - Web Forms - Lead Capture - Customizable Branding - Real-Time Reporting - Campaign Planning - A/B Testing - CRM - Customer Segmentation - Campaign Scheduling - Alerts/Notifications - Autoresponders - Drag & Drop - Event Triggered Actions - Email Marketing - API - Customizable Fields - Contact Database - Data Visualization - Ad hoc Reporting - Performance Metrics - Data Source Connectors - Search/Filter - Multi-Channel Attribution - Customer Journey Mapping - KPI Monitoring - Cohort Analysis **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration ## Top Adobe Marketo Measure (formerly Bizible) Alternatives - [Attribution](https://www.g2.com/products/attribution/reviews) - 4.5/5.0 (51 reviews) - [Full Circle Insights](https://www.g2.com/products/full-circle-insights/reviews) - 4.0/5.0 (133 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,260 reviews)