A lot tog potential, one of the best automation tools Review collected by and hosted on G2.com.

Could be a little more user friendly, and interface a lot more modern Review collected by and hosted on G2.com.

I appreciate that Adobe Marketo Engage is fairly stable as a product, providing a reliable foundation for my marketing activities. Additionally, I love how effortlessly it integrates with Salesforce. This seamless connection is invaluable to my team because it allows us to connect directly to the account, lead object, and content of the contact object, equipping us with all the necessary components to effectively market to our audience. This level of integration streamlines our processes and ensures that we have access to rich information and insights, which are critical for our strategic marketing efforts. Review collected by and hosted on G2.com.

Managing processes after the MQL stage is challenging. Integrating product data into the platform is particularly difficult. This makes Adobe Marketo Engage less effective for product-led growth strategies, despite its strengths in demand generation. Additionally, as an enterprise software, initial setup can be time-consuming and requires significant experience with Salesforce and an understanding of its fields. Review collected by and hosted on G2.com.

I like that Adobe Marketo Engage sends emails and tracks campaigns. I appreciate the native connection with Salesforce because it means we don’t have to set up a custom connection between Salesforce and Marketo. Review collected by and hosted on G2.com.

The native connection can only be linked to 1 Salesforce instance at a time. Review collected by and hosted on G2.com.

ActiveCampaign are popular alternatives to Adobe Marketo for everyday users seeking simpler marketing automation tools. These platforms offer email campaigns, lead tracking, and basic workflows without Marketo's enterprise complexity or high costs. Review collected by and hosted on G2.com.

Modernize the user interface with intuitive navigation and fewer clicks for common tasks like campaign setup. Recent updates like the Modern UX help, but broader rollout is needed for everyday workflows. Review collected by and hosted on G2.com.

I like that Adobe Marketo Engage is pretty intuitive and easy to navigate. I also appreciate that Marketo integrates with a lot of other suppliers, which makes execution a lot easier for us. Review collected by and hosted on G2.com.

Sometimes the load time can be slow. It's not all the time, happens sporadically. Review collected by and hosted on G2.com.

Integrations are seamless and I really like the personalization and customization capabilities. Also, the use of AI has really come in handy and has improved efficiency. Review collected by and hosted on G2.com.

It’s not quite as intuitive as I think it could be and it took a while for me to master. It’s not a great tool for beginners because of the learning curve. Review collected by and hosted on G2.com.

I like that I can send out emails to clients and prospects, and it syncs to other major platforms. Review collected by and hosted on G2.com.

Too many sync errors when bulk uploading lists to Marketo to CRM. Creating a better support model and training for users could be improved. Review collected by and hosted on G2.com.

I really appreciate Adobe Marketo Engage's powerful automation capabilities and flexibility. The platform makes it easy for me to create personalized, multi-channel campaigns that resonate with our audience. I find its lead scoring and nurturing features incredibly effective, and the detailed analytics offer actionable insights to optimize our strategies. The seamless integration with other tools ensures a smooth workflow. Review collected by and hosted on G2.com.

The initial setup of Adobe Marketo Engage was somewhat complex and required a good amount of time and technical expertise. Configuring integrations, setting up workflows, and customizing the platform to fit our needs took effort, especially for a team new to the system. Review collected by and hosted on G2.com.

I like that once you know how to use Adobe Marketo Engage, it is relatively easy to use. It allows us to effectively work our leads from SFDC. Review collected by and hosted on G2.com.

I found the webpage and email templates to be problematic. The initial setup was also not easy. Review collected by and hosted on G2.com.

The ease of use to be able to setup without any real hassle Review collected by and hosted on G2.com.

The worry that it may or may not be sunset Review collected by and hosted on G2.com.