What I appreciate most about Marketo Engage is how it simplifies the management of complex campaigns. I really enjoy being able to design intricate customer journeys, launch them, and rely on the platform to carry them out just as intended. The smart list and segmentation capabilities are particularly impressive, making it easy to personalize experiences on a large scale. Review collected by and hosted on G2.com.

Occasionally, large smart lists or segments with a lot of data can take some time to load. While this isn't a significant problem, it can be a bit inconvenient when working under tight deadlines, as even a brief delay can impact your workflow. Aside from this, the tool remains very stable and delivers strong performance overall. Review collected by and hosted on G2.com.

What i would like to add is that adobe marketo engage allow users to transform complex customer data into actionable insights by building sophisticated journeys, personalizing experiences and optimizing performance through detailed reporting. Review collected by and hosted on G2.com.

The tool can enhance guidance. It is sometimes complex to use and can feel a bit overwhelming. I would suggest the platform to share more guidance and trainings or even simplify some functionalities to make it more user friendly and accessible for everyone. Review collected by and hosted on G2.com.

What​‍​‌‍​‍‌​‍​‌‍​‍‌ I like the most about Marketo Engage is that it offers a lot of power in automation of marketing tasks but at the same time, it does not complicate the process too much. Essentially, I am able to create campaigns, define triggers, and handle customer journeys in a pictorial manner which is very logical. There are also a lot of segmentation options available which means that it is very easy to target the right audience without generating heaps of lists that are difficult to manage. additionally, I find that the analytics are sufficient to reveal the good and the bad of the executed actions. So as not to endanger the entire campaign, the platform allows for emailing different versions of a message thereby giving me the freedom to test new ideas.

Additionally, if the setting of a workflow is the only thing that you need to be concerned with and once it is done correctly, then it will continue to function in the background without requiring much manual work. In addition, it is well integrated with our CRM, which ensures that everything is kept in proper synchronization. In brief, it facilitates the execution of marketing activities in a well-organized and dependable ​‍​‌‍​‍‌​‍​‌‍​‍‌manner. Review collected by and hosted on G2.com.

Marketo​‍​‌‍​‍‌​‍​‌‍​‍‌ is a platform that sometimes makes me quite irritated when I feel that certain parts of the interface are somewhat old-fashioned and not very intuitive. There are moments when it is necessary to perform an excessive number of clicks in order to locate basic settings or modify workflows that are already existing. The difficulty level to master it is quite high for sure, particularly for newcomers who have never worked with marketing automation tools. Although there is some documentation, not all things are clearly explained, so I occasionally need to consult online forums.

Also, the email builder seems to be less advanced compared with other instruments, and there are times when the formatting changes in a way that you do not expect. Reporting has a lot of capabilities, but it can be quite difficult and time-consuming to set up custom dashboards or metrics. Moreover, if something is not working, for example, a trigger that is not firing correctly, it is not always straightforward understanding the reason behind it.

These problems do not make me stop using the platform, but they certainly do slow down the process ​‍​‌‍​‍‌​‍​‌‍​‍‌sometimes. Review collected by and hosted on G2.com.

Best part is the automation capability and workflow management. It helps improve our coordination between commericial, slaes and customer engagement activities quite effciently. Review collected by and hosted on G2.com.

some workflows and configurations can feel comlex and time consuming. Also user interface and troubleshooting could be more easy and simplified for more faster operations. Review collected by and hosted on G2.com.

I like the many capabilities of Adobe Marketo Engage. I find the options to create really specific workflows particularly beneficial, as they help me create niche audiences. Review collected by and hosted on G2.com.

I found the old email creation tool clunky, and we never got back into the new tool because we created workflows around it. Review collected by and hosted on G2.com.

What I appreciate most about this tool is how effortlessly it allows me to run and monitor marketing campaigns, thanks to its user-friendly interface and the convenient drag-and-drop email builder. Setting up automated workflows is simple, enabling me to quickly tailor outreach and follow-ups based on customer behavior. I rely on it frequently because it saves me time and helps me stay organized, even when managing several campaigns simultaneously.

The tool offers an impressive array of features, covering everything from lead management to reporting, and integration with other software is generally seamless. Customer support has been reliable whenever I’ve needed assistance or had questions, and the onboarding process was smooth, making it easy to get up and running. Having all the necessary tools for managing leads, emails, and analytics in one place has made my work more efficient and allowed me to achieve better outcomes for our team. Review collected by and hosted on G2.com.

One aspect I find challenging with this tool is that some of the reporting features and analytics require a bit of an adjustment period, particularly when I’m trying to explore more advanced metrics. Initially, it can feel somewhat overwhelming, and I often have to spend extra time figuring out how to extract the specific data I need. Additionally, making adjustments to templates or setting up complex workflows tends to demand more technical expertise than I anticipated. At times, I’ve experienced delays when syncing data or integrating with certain third-party platforms, which can be frustrating if I’m working under tight deadlines. While support is generally helpful, there have been occasions when troubleshooting took longer than I would have liked. Overall, the tool meets my needs, but there are times when I wish it were easier to navigate or offered a bit more flexibility. Review collected by and hosted on G2.com.

I like that Adobe Marketo Engage has organized assets, making it easier to manage my marketing resources. I also enjoy the variety of marketing programs it offers, which allows me flexibility in handling different campaigns. The initial setup was relatively easy, which was a pleasant surprise. Review collected by and hosted on G2.com.

The user interface is not easy to follow and there are performance improvements needed. Review collected by and hosted on G2.com.

The major advantage is the ease of implementing workflows and monitoring the lead journeys. Helps to automate freely and personalize campaigns easily. Review collected by and hosted on G2.com.

The learning curve is definitely steep and also the reporting and analysis part often times feels a bit rigid unless customized. So for new users it takes a while to get a hang of it. Review collected by and hosted on G2.com.

I like Adobe Marketo Engage for its simple sync and easy-to-use application, which makes managing marketing campaigns easier. Review collected by and hosted on G2.com.

Unable to see sync backlog queue. If I sync contacts from CRM, I need to check if it is in the queue or not, but I'm unable to see it. Review collected by and hosted on G2.com.

I like the analytics offered by Adobe Marketo Engage. I also find the Munchkin tracking feature very useful as it tracks every aspect of a user's behavior on the website, which helps in identifying user needs. Review collected by and hosted on G2.com.

Marketo's UI feels a bit old compared to Hubspot and SFMC Review collected by and hosted on G2.com.