Marketo gives not only marketing automation tool but also database and integration. And Marketo provides strong scalability, allowing for efficient management even with a large volume of programs and assets. Review collected by and hosted on G2.com.

Marketo has limitations when it comes to handling custom objects, particularly in terms of data ingestion, visibility, and extraction. It is also difficult to efficiently view and manage smart campaigns at scale. Review collected by and hosted on G2.com.

I like using Adobe Marketo Engage for managing my sales and marketing leads. The campaigns and programs feature is particularly valuable to me because it helps nurture the MQL and SQL, making the leads ready for marketing. I also found the initial setup to be good. Review collected by and hosted on G2.com.

The API needs improvement and the migration process from one account to another account could be better. Review collected by and hosted on G2.com.

I like that Adobe Marketo Engage is easy to use and feels like a Swiss-army knife, capable of doing so many things. Setting up a campaign is a breeze and, in my opinion, more convenient compared to other platforms. Review collected by and hosted on G2.com.

I have still didn't see any meaningful AI features. I wish there was a Marketo MCP. The initial setup was of moderate difficulty. Review collected by and hosted on G2.com.

I like all the templates and programs available in Adobe Marketo Engage, as well as the different channels we can create. I also appreciate the ability to clone email templates. Review collected by and hosted on G2.com.

Sometimes, dynamic chat does not route the leads to Salesforce as quickly as it should. It takes about 10-12 minutes to sync leads to Salesforce. The initial setup was a little more than what we expected. Review collected by and hosted on G2.com.

helps to create campaigns to scale and increases our overall efficiency across teams. Automation means we can finish our tasks comprehensively and meet deadlines. Review collected by and hosted on G2.com.

It is very costly and needs a dedicated technical staff to operate and function. I find it very hard to train a newbie on the platform as it is not very intuitive Review collected by and hosted on G2.com.

I love the ease of use provided by Adobe Marketo Engage. The initial setup process was pretty straightforward, and we barely faced any hiccups. This ease significantly reduces the time and effort required to get started, which I find extremely beneficial. Additionally, Adobe Marketo Engage has made it possible for me to target and reach the correct Ideal Customer Profile (ICP), solving a major issue I faced in customer acquisition. The platform's ability to enable precise targeting for customer acquisition is a standout benefit. I am extremely satisfied with my experience, which is why I would rate my likelihood to recommend Adobe Marketo Engage to a friend or colleague as a perfect 10 on 10. Review collected by and hosted on G2.com.

I find that while Adobe Marketo Engage allows me to reach the correct customers, the process could be improved to be more catered and customized. Specifically, when I want to apply additional filters to identify the exact clients I wish to pursue, I feel that the process isn't as streamlined as it could be. Enhancing this feature to allow for more precise targeting would significantly improve my experience. Review collected by and hosted on G2.com.

I appreciate that Marketo simply runs in the background like a reliable engine if you put it up correctly. Instead of just sending out emails at random, we can concentrate on those who genuinely appear interested thanks to smart campaigns and lead scoring. Additionally, I appreciate that it links to our CRM so that sales can view the actions and timing of marketing. When everything works together, it's powerful even though it's not very eye-catching Review collected by and hosted on G2.com.

The UI feels a bit old school and honestly takes time to get used to. Simple things like finding the right list, duplicating a program, or cleaning data sometimes feel more hard than they should be. New team members frequently need hand-holding for a period. Reporting is fine, however I frequently export data and perform independent analysis outside of Marketo. Review collected by and hosted on G2.com.

I find Adobe Marketo Engage incredibly useful for automating our emails and managing leads, which significantly enhances the efficiency of our marketing and sales processes. The tool enables us to nurture prospects by estimating their interest and sending scheduled campaigns, which integrates seamlessly with our CRM. One of the most valuable aspects of Adobe Marketo Engage is its capacity to automate tasks that we previously managed manually using spreadsheets, such as tracking leads and follow-ups. This automation not only reduces errors but also ensures that our sales teams are aware of which leads are ready to talk, maintaining an organized pipeline. I particularly appreciate the easy automation feature and the functionality after implementation. Once the campaigns are set up, Adobe Marketo Engage simplifies the process by automatically syncing updated lead stages with the CRM. This means less manual work on our part, as it handles lead stage routing, scoring, and nurturing independently. The system essentially operates in the background once everything is in place, which makes it more efficient and effective for our needs. Review collected by and hosted on G2.com.

I dislike Adobe Marketo Engage's user interface, which seems outdated and leads us to rely on Excel for more in-depth analysis. Additionally, the initial setup process was challenging, requiring time to understand the flow, set up the structure, build the right scoring, and sync with our CRM before achieving smooth operations. Review collected by and hosted on G2.com.

I appreciate that, with the right people in place, Adobe Marketo Engage allows me to automate almost everything possible in my tech stack. This capability facilitates effective engagement with both prospects and clients, making it a highly valuable tool for streamlining communications and workflows. The ability to automate such a wide range of activities helps in maintaining consistent and efficient interactions across various channels. Review collected by and hosted on G2.com.

Since Adobe acquired Marketo, it seems like nothing substantial has been done to improve it. When new features are finally added, they appear to be half-baked, compromising the overall quality and utility of the product. The user interface remains outdated, diminishing user experience. The new email developer feature is broken, and instead of fully addressing the issues, there are mere recommendations for Band-Aid fixes. Additionally, the product no longer feels like the powerful tool it once was and seems to be in a state of decline. Furthermore, the initial setup process is notably challenging; it cannot be done independently without involving someone from marketing operations, IT, or a specialist partner. Review collected by and hosted on G2.com.

I like that I can manage to automate my emails and campaigns. The email marketing features are a top notch compared to other CMRs I've used. Specially because it let me integrate our others accounts Review collected by and hosted on G2.com.

I've also used Hubspot CRM and although sometimes the information can become too much, the display and design that offers feels more intuitive to me. In a way is easier to follow the subtasks' windows. Review collected by and hosted on G2.com.