Adobe support has been excellent in my time using Marketo. They're very responsive and have a robust library of resources and documentation. There is also a great community of users posting questions and helping raise the bar across the industry. Marketo has some out of the box integrations with top platforms like Salesforce & Microsoft Dynamics, but it its also easy to set up for other solutions through APIs or Webhooks. Review collected by and hosted on G2.com.

Marketo isn't the easiest to learn at first. There is a lot of technical knowledge you need to develop in order to fully understand how it works, but there are plenty of resources to help you do so. Review collected by and hosted on G2.com.

I really like Adobe Marketo Engage's ability to upload a PDF of an email design and automatically create a customized template. This feature was especially helpful when we switched over from Pardot because we didn't have to manually rebuild all of our commonly used templates such as newsletters and webinar invites. Instead, we could just upload them and it would automatically create those templates, saving us massive amounts of time. Review collected by and hosted on G2.com.

I think the UI needs a lot of help. It looks incredibly out of date and behind where its competitors are. It also required third-party consultants to set up, which could be due to the complexity of our migration from Pardot. Review collected by and hosted on G2.com.

Adobe Marketo Engage is automation tool for marketing of business product. which supports sales team with large and related data, it automatically takes follow up with users via Email campaign, and track the customers activity. and supports customers to understand the product in best way. Review collected by and hosted on G2.com.

Sometimes its UI feels difficult to understand, and you need some technical knowledge to use the more advanced features. Other than that, it’s good overall, and there’s really nothing to dislike. Review collected by and hosted on G2.com.

For me, the biggest strength is how flexible it becomes once you really get into it. You can build out fairly detailed campaigns and control exactly who receives what and when, which is ideal for more complex marketing setups. The segmentation is strong, and being able to trigger actions based on behaviour makes a noticeable difference.

It also integrates well with CRM systems, which helps keep marketing and sales aligned. We use it heavily to track engagement and campaign performance, and the reporting is solid enough to act on rather than just glance at.

Once everything is set up properly, it scales very well—especially if you’re working across multiple regions or managing several product lines. Review collected by and hosted on G2.com.

It’s definitely not the easiest platform to get started with. There’s a noticeable learning curve, and some parts of the UI feel dated or not very intuitive. Even simple tasks can sometimes take longer than you’d expect until you get used to the way everything is set up.

The initial setup can also be fairly involved, especially if you’re integrating it with other systems. In my experience, you either need someone internally who already knows what they’re doing or you’ll want external help to make sure it’s configured properly.

I’ve also found that it can be slow at times, particularly when working with larger datasets or running more complex campaigns. Support is generally okay, but it isn’t always the quickest to respond, depending on the issue. Review collected by and hosted on G2.com.

Marketo is the industry-leading Marketing Automation platform with great CRM integrations and capabilities for advanced/power users. Review collected by and hosted on G2.com.

The UI is quite old-school and could use a refresh. Load times can also be a little sluggish Review collected by and hosted on G2.com.

I like the automation of lead information into our list the most. Once we move into campaigns more, the automated emails seem to be a great asset, even though I haven't experienced that much yet. Review collected by and hosted on G2.com.

It doesn't work well with Arlo (our CRM) for automation processes, so we have to manually download and load it. We had to have our IT team assist with the initial setup because it was more complex than we thought it would be. Review collected by and hosted on G2.com.

Very robust platform that allows us to automate many processes. Enterprise level and powerful. Marketo is fairly easy to use, but has quite the learning curve. I use it every single moment of my job. Review collected by and hosted on G2.com.

Lots of sync issues between SFDC and Marketo, UX is plain. Customer support is not the best. Review collected by and hosted on G2.com.

I like that Adobe Marketo Engage is very technical, allowing me to fine-tune things to my liking. It does a great job of customizing to multiple parts of our business. The initial setup was rather easy for us because we had a great Adobe consultant. Review collected by and hosted on G2.com.

The Governance model of Partitions and Workspaces is not flexible, I wish we could have role based access within a single partition, but we can't without creating partitions for every country. Review collected by and hosted on G2.com.

Smart tool that performs fast and reliable, has enough integrations with for example Meta and LinkedIn for capturing leads. The UX is simple but works for enterprise usage. Review collected by and hosted on G2.com.

At the moment no AI integrations or intelligence. This can be a choice or they might be working on this but at the moment there is nothing AI that is helping me build campaigns. Review collected by and hosted on G2.com.

As a designer, I’ve found that the platform’s recent updates have brought meaningful improvements to my workflow efficiency, brand consistency, and overall creative control. The AI-driven design tools and the user-friendly builders make it easier to work faster while keeping designs aligned and polished. Review collected by and hosted on G2.com.

The inflexible email and landing page editor makes things a bit complicated for me as a designer, both in the workspace and in my overall workflow. If that could be improved, it would be much easier to use. Review collected by and hosted on G2.com.