I find Adobe Marketo Engage interesting because it can track visitors and automatically send leads to the sales handle, which is really useful. It makes prioritizing leads for sales much easier, helping reduce the struggle with manual lead handling. I also appreciate the way it enriches data, making it easier to understand context and utilize it effectively. Review collected by and hosted on G2.com.

I feel like the UI of Adobe Marketo Engage still has a bit of an issue. I have to make multiple clicks just to get things done. It feels outdated, especially in the age of AI where natural language should be more integrated. Also, the reporting aspect could use some improvement. Initially, I found the setup difficult due to blocked software and the learning curve. Review collected by and hosted on G2.com.

I really like the flexibility and the data-manipulation capabilities you get with smart campaigns. It’s very powerful. Review collected by and hosted on G2.com.

The main challenges for me are around integration with Salesforce in a few areas. Some points come down to the user interface. Also, you can’t really clean up fields from the Marketo side unless you’re hiding them, which makes managing things feel more limited than it should be. Review collected by and hosted on G2.com.

Adobe Marketo Engage excels at scalable email marketing and automation. I like its advanced segmentation, smart lists, and dynamic content, which make personalization easy at scale. The robust workflows, strong deliverability controls, and detailed analytics help optimize campaigns effectively. Its seamless CRM integration also ensures accurate data flow and better alignment between marketing and sales. Review collected by and hosted on G2.com.

Adobe Marketo Engage has a steep learning curve, especially for new users, and many advanced features require proper training to use effectively. The UI can feel dated and complex, making simple tasks time-consuming. Additionally, reporting and analytics customization is limited compared to newer tools, and performance can occasionally slow down when working with large datasets. Review collected by and hosted on G2.com.

What I like most about Adobe Marketo Engage is how it brings marketing automation, lead management, and campaign tracking together in a single platform. It offers strong segmentation, scalable workflows, and detailed analytics that make it easier to make data-driven decisions. I also appreciate its integration capabilities, which help connect marketing activities with broader business goals and keep efforts aligned across the organization. Review collected by and hosted on G2.com.

What I find most challenging about Adobe Marketo Engage is the learning curve. It’s a very powerful platform, but it can feel complex and not always intuitive for new users. Certain workflows require multiple steps, and reporting can take time to fully understand.

That said, once you become familiar with the system, the depth of functionality and automation capabilities are very strong. Review collected by and hosted on G2.com.

I like that Adobe Marketo Engage is very well integrated with our martech stack. The ease of use and user experience really stand out, making complex data connection and setup straightforward and accessible through the UI. It has made a significant positive impact on our email marketing efforts, contributing to a growth of up to 15% in our results. The initial setup process was smooth for our organization. Overall, it works great for our needs. Review collected by and hosted on G2.com.

Custom objects setup Review collected by and hosted on G2.com.

I find Adobe Marketo Engage user-friendly after using the platform for a while. There are many ways to build campaigns and achieve various objectives through the platform. I also appreciate its endless capabilities, as other SaaS platforms can sometimes feel limited. Review collected by and hosted on G2.com.

Sometimes I do think it has a bit of a steep learning curve. There are certain functions like idle trigger campaign cleanup that tend to be very manual, and at the current point in time, there's not a way to get around this. Review collected by and hosted on G2.com.

I really find Adobe Marketo Engage helpful for B2B lead generation and event management like webinars and conferences. It's easy to manage and run events, and I appreciate the automation for third-party webinars with platforms like Zoom and GoToWebinar. I like the user interface because it's easy to access all the navigation for marketing activities, design studio, and reporting. The event program lets me specify features for webinars and conferences. For lead generation, it integrates well with various platforms like Marketo landing pages, Salesforce CRM, and third-party event management platforms. Review collected by and hosted on G2.com.

Nothing to say Review collected by and hosted on G2.com.

In my opinion, Marketo Engage is very easy to use compared to other platforms I’ve worked with. Once the “smart lists” are in place, implementing updates becomes straightforward, and they help populate things dynamically. I also want to commend features like the templating system, which in the current market is a real blessing and helps manage multiple templates with ease. Lastly, the integration capability is very strong, it’s a big reason I find myself using Marketo more frequently instead of switching between other tools. And if I ever get stuck, the customer support is wonderful as well. Review collected by and hosted on G2.com.

There’s nothing I dislike, but one area they could improve is the complexity around campaigns and file management. Sometimes I need nested folders to organize certain projects under a specific campaign, and the current setup makes that a bit harder. Review collected by and hosted on G2.com.

Marketo excels when it comes to sophistication of automating marketing processes. It can handle your business's most complex email journeys and automations/workflows. I have migrated multiple clients/companies over to Marketo from competitors and am a Marketo user for life. Review collected by and hosted on G2.com.

Syncing fields to and from Salesforce can be tedious and challenging. Would be nice to map fields directly within the platform without having to reach out to SF admins to give the sync user access. Review collected by and hosted on G2.com.

I appreciate the ease of use of Adobe Marketo Engage. It helps me coordinate various operations and keep the workflow organized. Additionally, I find the database management and contact cleaning tools very useful because they help maintain data quality, organization, and governance. Review collected by and hosted on G2.com.

Integration with other systems always requires customization, and I want Adobe Marketo Engage to be more easily integrable and scalable. Review collected by and hosted on G2.com.