The user-friendly interface stands out to me. I especially appreciate the dashboard, reporting features, and other tools that help measure the performance of each campaign. Another advantage is how easily it integrates with major CRMs such as Salesforce. Review collected by and hosted on G2.com.

The cost of this product is quite high for small businesses, especially when considering licensing, implementation, and ongoing maintenance, which all seem to be on the expensive side. Additionally, managing the database can be somewhat time-consuming. Review collected by and hosted on G2.com.

I use Adobe Marketo Engage for email sends and nurturing leads for IT Marketing. I like that it supports email sends in bulk and provides nice reporting and tracking features. I also find it has fewer issues, and the user interface is friendly. The nurture streams, personalization, and AI features help in attracting leads and increasing clicks, opens, and engagement. Review collected by and hosted on G2.com.

I find the Streams and Revenue Cycle Model not working as well as they could be. They need to be more simplified and the nurture streams should have more capabilities. Also, the initial setup was a tedious task. Review collected by and hosted on G2.com.

Very versital, good performance, great customer support Review collected by and hosted on G2.com.

Out of date interface, could be more graphical like Eloqua Review collected by and hosted on G2.com.

Automation of emails, personalization and integrating with the systems is easy, as a customer we are able to track the scores and provide deep insights Review collected by and hosted on G2.com.

new users finds it difficult to learn complex things, the cost is very expensive, integration may be difficult to non adobe products, slight performance issues Review collected by and hosted on G2.com.

Allows very granular details to be implemented when designing marketing programs/campaigns. For a team with strategic marketing, being able to adjust every detail of their journey is powerful. Review collected by and hosted on G2.com.

Drag and drop functionality for building emails and pages is lacking. At times, can be overwhelming with the granularity for a new user or user with limited html/css coding experience. Review collected by and hosted on G2.com.

I use Adobe Marketo Engage for marketing automation and lead management processes, and I find it very easy to integrate with large-scale CRMs. I like the easy targeting and integrations with CRMs, especially the real-time targeting to data from CRMs. The initial setup was also very easy. Review collected by and hosted on G2.com.

Sometimes data enrichments. Review collected by and hosted on G2.com.

I like that Adobe Marketo Engage is customizable. It allows me to personalize the buyer journey based on persona and stage and offers seamless integrations with other software. Review collected by and hosted on G2.com.

I think the user interface could be improved, and I wish there was more agentic AI involved. Review collected by and hosted on G2.com.

If internal departments are well coordinated, it becomes possible to control situations where multiple departments send excessive emails to the same recipient. However, this requires establishing an operational framework that clearly defines the responsible department and individuals who configure and manage these settings. Review collected by and hosted on G2.com.

It is difficult to integrate email recipient information from the internal CRM into the email system. In many cases, this is due to issues in how data is structured on the CRM side, but it would be preferable if the integration process could be made much simpler. Review collected by and hosted on G2.com.

The simplicity to use. We’ve been able to discover a lot ourselves. It integrates well with Knak too, so designing emails is so easy. Review collected by and hosted on G2.com.

Nothing really. I feel like our tech team maybe would have more to say but what I use it for is very easy. Review collected by and hosted on G2.com.

Features in creatijng and managen complex campings Review collected by and hosted on G2.com.

Seems training AI developments at the moment Review collected by and hosted on G2.com.