--- title: Adobe Marketo Engage Reviews meta\_title: 'Adobe Marketo Engage Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 3149 reviews by the users' company size, role or industry to find out how Adobe Marketo Engage works for a business like yours. aggregate\_rating: rating\_value: 4.1 review\_count: 3149 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing ---

# Adobe Marketo Engage Reviews & Product Details

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Marketo Engage is a comprehensive, AI-powered marketing automation platform that enables teams to scale personalized buyer engagement and drive predictable pipeline and revenue growth. It helps attract the right buyers, nurture them across channels and journeys, align sales and marketing efforts, and deliver insights that maximize marketing’s impact on revenue. As a centralized hub for cross-channel campaign orchestration and execution, Adobe Marketo Engage supports businesses of all sizes—helping them acquire, nurture, expand, and retain customers along complex buying journeys. By integrating with sales tools, it streamlines marketing automation, campaign management, and lead nurturing. Whether you’re a fast-growing small business or a global enterprise, Marketo Engage empowers marketing teams to launch more campaigns, generate more sales-ready leads, and boost sales performance. Backed by proven technology, comprehensive services, and expert guidance, Marketo Engage helps thousands of companies worldwide transform marketing from a cost center into a revenue driver.

* * *

Product Website
Adobe Marketo Engage
Seller
[Adobe](https://www.g2.com/sellers/adobe)
Discussions
[Adobe Marketo Engage Community](https://www.g2.com/products/adobe-marketo-engage/discuss)
Languages Supported

English

Solution Type

All-in-One

Overview by
Marie Holper

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## Value at a Glance

Averages based on real user reviews.

### Time to Implement

3 months

[
View More Pricing Information
](https://www.g2.com/products/adobe-marketo-engage/pricing)

## Adobe Marketo Engage Integrations
(27)

What do users say about integrations?

Verified by Adobe Marketo Engage

[

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Adobe Acrobat

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Adobe Express

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 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Adobe Journey Optimizer

](https://www.g2.com/products/adobe-journey-optimizer/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

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](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews)[

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Agentforce Sales (formerly Salesforce Sales Cloud)

](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

AWS Analytics

](https://www.g2.com/products/aws-analytics/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Canva

](https://www.g2.com/products/canva/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Cvent Event Marketing & Management

](https://www.g2.com/products/cvent-event-marketing-management/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Google Analytics

](https://www.g2.com/products/google-analytics/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

GoTo Webinar

](https://www.g2.com/products/goto-webinar/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

GTM Workspace - Powered by ZoomInfo

](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews)[

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Kaltura Video Cloud

](https://www.g2.com/products/kaltura-video-cloud/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Knak

](https://www.g2.com/products/knak/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

LinkedIn Premium

](https://www.g2.com/products/linkedin-premium/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Looker

](https://www.g2.com/products/looker/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

NeverBounce - Powered by ZoomInfo

](https://www.g2.com/products/neverbounce-powered-by-zoominfo/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

ON24

](https://www.g2.com/products/on24/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Qualified

](https://www.g2.com/products/qualified/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

RESTful JSON API

](https://www.g2.com/products/restful-json-api/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Salesforce Agentforce

](https://www.g2.com/products/salesforce-agentforce/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Salesforce B2C Commerce

](https://www.g2.com/products/salesforce-b2c-commerce/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Salesforce Headless 360 Platform (formerly Salesforce Platform)

](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Splash

](https://www.g2.com/products/splash/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Superset

](https://www.g2.com/products/superset/reviews)[

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Twilio

](https://www.g2.com/products/twilio/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Wistia

](https://www.g2.com/products/wistia/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

X

](https://www.g2.com/products/x/reviews)

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 ![Tufail A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tufail A.")
TA

Tufail A.

Assistant Manager SEO

Small-Business (50 or fewer emp.)

11/25/2025

"Great Features and Integration, But Costly for Small Businesses"

3.5/5

What do you like best about Adobe Marketo Engage?

The user-friendly interface stands out to me. I especially appreciate the dashboard, reporting features, and other tools that help measure the performance of each campaign. Another advantage is how easily it integrates with major CRMs such as Salesforce. Review collected by and hosted on G2.com.

What do you dislike about Adobe Marketo Engage?

The cost of this product is quite high for small businesses, especially when considering licensing, implementation, and ongoing maintenance, which all seem to be on the expensive side. Additionally, managing the database can be somewhat time-consuming. Review collected by and hosted on G2.com.

What problems is Adobe Marketo Engage solving and how is that benefiting you?

As an email marketer, I have found Adobe Marketo to be extremely beneficial. It allows me to create automated workflows and campaigns, enabling my campaigns to run around the clock without the need for constant manual intervention. Additionally, it has made it much easier to deliver the right message to the right person at the right time, which can be quite challenging when managing everything manually. Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: G2 invite

 ![Shubham A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shubham A.")
SA

Shubham A.

Marketing Automation Specialist

Mid-Market (51-1000 emp.)

12/18/2025

"Powerful Nurturing with User-Friendly Interface"

4.5/5

What do you like best about Adobe Marketo Engage?

I use Adobe Marketo Engage for email sends and nurturing leads for IT Marketing. I like that it supports email sends in bulk and provides nice reporting and tracking features. I also find it has fewer issues, and the user interface is friendly. The nurture streams, personalization, and AI features help in attracting leads and increasing clicks, opens, and engagement. Review collected by and hosted on G2.com.

What do you dislike about Adobe Marketo Engage?

I find the Streams and Revenue Cycle Model not working as well as they could be. They need to be more simplified and the nurture streams should have more capabilities. Also, the initial setup was a tedious task. Review collected by and hosted on G2.com.

What problems is Adobe Marketo Engage solving and how is that benefiting you?

I use Adobe Marketo Engage for email sends in bulk with nice reporting and tracking. It helps in nurturing leads, attracting them with personalization, AI features, and increases clicks/opens/engagement. Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: G2 invite

 ![Jeroen K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jeroen K.")
JK

Jeroen K.

Mid-Market (51-1000 emp.)

7/7/2026

"Versatile, High-Performing Tool with Great Customer Support"

4.5/5

What do you like best about Adobe Marketo Engage?

Very versital, good performance, great customer support Review collected by and hosted on G2.com.

What do you dislike about Adobe Marketo Engage?

Out of date interface, could be more graphical like Eloqua Review collected by and hosted on G2.com.

What problems is Adobe Marketo Engage solving and how is that benefiting you?

Great in lead scoring, abm tooling, built in chat and webinar Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: Seller invite

 ![seenu s.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "seenu s.")
SS

seenu s.

HR Operations

Small-Business (50 or fewer emp.)

3/30/2026

"Easy Email Automation, Personalization, and Insightful Score Tracking"

4.5/5

What do you like best about Adobe Marketo Engage?

Automation of emails, personalization and integrating with the systems is easy, as a customer we are able to track the scores and provide deep insights Review collected by and hosted on G2.com.

What do you dislike about Adobe Marketo Engage?

new users finds it difficult to learn complex things, the cost is very expensive, integration may be difficult to non adobe products, slight performance issues Review collected by and hosted on G2.com.

What problems is Adobe Marketo Engage solving and how is that benefiting you?

customers who interact over social networks, this software keeps the automation alive and generate leads effectively. It also provides insights towards the revenue and ad campaigns. Review collected by and hosted on G2.com.

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3/31/2026
Validated ReviewerIncentivizedSource: G2 invite

 ![Verified User in Higher Education](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Higher Education")
AH

Verified User in Higher Education

Enterprise (\> 1000 emp.)

2/5/2026

"Powerful Granular Journey Building, But Email/Page Drag-and-Drop Needs Work"

3.5/5

What do you like best about Adobe Marketo Engage?

Allows very granular details to be implemented when designing marketing programs/campaigns. For a team with strategic marketing, being able to adjust every detail of their journey is powerful. Review collected by and hosted on G2.com.

What do you dislike about Adobe Marketo Engage?

Drag and drop functionality for building emails and pages is lacking. At times, can be overwhelming with the granularity for a new user or user with limited html/css coding experience. Review collected by and hosted on G2.com.

What problems is Adobe Marketo Engage solving and how is that benefiting you?

Allows us to deliver high quality e-mails and pages to convert prospective students. Allows for creation of nurture campaigns that will guide prospective students down a journey based on specified criteria. Connects well with 3rd party platforms (i.e. Salesforce, Knak) to add additional services. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: G2 invite

SY

sunil y.

Mid-Market (51-1000 emp.)

4/20/2026

"Effortless CRM Integration, Needs Better Data Enrichment"

3.5/5

What do you like best about Adobe Marketo Engage?

I use Adobe Marketo Engage for marketing automation and lead management processes, and I find it very easy to integrate with large-scale CRMs. I like the easy targeting and integrations with CRMs, especially the real-time targeting to data from CRMs. The initial setup was also very easy. Review collected by and hosted on G2.com.

What do you dislike about Adobe Marketo Engage?

Sometimes data enrichments. Review collected by and hosted on G2.com.

What problems is Adobe Marketo Engage solving and how is that benefiting you?

Adobe Marketo Engage helps with lead management and offers easy targeting with real-time CRM integration. Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: G2 Gives Campaign

 ![Shannon K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shannon K.")
SK

Shannon K.

Marketing Operations

Mid-Market (51-1000 emp.)

4/28/2026

"Versatile Marketing Tool with Room for UI Improvement"

4/5

What do you like best about Adobe Marketo Engage?

I like that Adobe Marketo Engage is customizable. It allows me to personalize the buyer journey based on persona and stage and offers seamless integrations with other software. Review collected by and hosted on G2.com.

What do you dislike about Adobe Marketo Engage?

I think the user interface could be improved, and I wish there was more agentic AI involved. Review collected by and hosted on G2.com.

What problems is Adobe Marketo Engage solving and how is that benefiting you?

I use Adobe Marketo Engage for lead scoring, form fills, nurture programs, and event follow-up. Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: G2 invite

 ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software")
UC

Verified User in Computer Software

Mid-Market (51-1000 emp.)

1/12/2022

"Helpfull for customer nurturing by Customer Success Department"

4/5

What do you like best about Adobe Marketo Engage?

If internal departments are well coordinated, it becomes possible to control situations where multiple departments send excessive emails to the same recipient. However, this requires establishing an operational framework that clearly defines the responsible department and individuals who configure and manage these settings. Review collected by and hosted on G2.com.

What do you dislike about Adobe Marketo Engage?

It is difficult to integrate email recipient information from the internal CRM into the email system. In many cases, this is due to issues in how data is structured on the CRM side, but it would be preferable if the integration process could be made much simpler. Review collected by and hosted on G2.com.

What problems is Adobe Marketo Engage solving and how is that benefiting you?

To build a system for constant communications with customers, Marketo Engage is very useful. Review collected by and hosted on G2.com.

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1/26/2026
Current UserValidated ReviewerIncentivizedSource: G2 invite

 ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services")
UI

Verified User in Information Technology and Services

Enterprise (\> 1000 emp.)

7/7/2026

"Simple to Use, Easy Email Design with Knak Integration"

5/5

What do you like best about Adobe Marketo Engage?

The simplicity to use. We’ve been able to discover a lot ourselves. It integrates well with Knak too, so designing emails is so easy. Review collected by and hosted on G2.com.

What do you dislike about Adobe Marketo Engage?

Nothing really. I feel like our tech team maybe would have more to say but what I use it for is very easy. Review collected by and hosted on G2.com.

What problems is Adobe Marketo Engage solving and how is that benefiting you?

Making it so easy to contact all sorts of partners. Makes marketing much easier. Review collected by and hosted on G2.com.

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Validated ReviewerSource: Organic

HS

Harjeet S.

Enterprise (\> 1000 emp.)

7/7/2026

"Powerful Features for Creating and Managing Complex Campaigns"

5/5

What do you like best about Adobe Marketo Engage?

Features in creatijng and managen complex campings Review collected by and hosted on G2.com.

What do you dislike about Adobe Marketo Engage?

Seems training AI developments at the moment Review collected by and hosted on G2.com.

What problems is Adobe Marketo Engage solving and how is that benefiting you?

Lead scoring, engagement tracking and lead nurturing, email marketing Review collected by and hosted on G2.com.

Show More

Validated ReviewerIncentivizedSource: Seller invite

## Questions about Adobe Marketo Engage? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

[
Ask about Adobe Marketo Engage
](https://www.g2.com/products/adobe-marketo-engage/discussions/new)

GU

Guest User

What is Marketo Sales Connect (formerly ToutApp) used for?

0 Upvotes

0

[
Join the conversation
](https://www.g2.com/discussions/what-is-marketo-sales-connect-formerly-toutapp-used-for)

 ![Lucas R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lucas R.")
LR

Lucas Reinero Ponz
•
Last activity 5 months ago

How do you improve impact into your performance?

3 Upvotes

2

[
Join the conversation
](https://www.g2.com/discussions/24008-how-do-you-improve-impact-into-your-performance)

[
View all Discussions
](https://www.g2.com/products/adobe-marketo-engage/discuss)

## Pricing Insights

Averages based on real user reviews.

### Time to Implement

3 months

### Return on Investment

16 months

### Average Discount

17%

### Perceived Cost

$$$$$

[
View More Pricing Information
](https://www.g2.com/products/adobe-marketo-engage/pricing)

## How much does Adobe Marketo Engage cost?

Data powered by [BetterCloud](https://www.bettercloud.com).

Estimated Price

### $$k - $$k

Per Year

Based on data from 96 purchases.

Get Price Estimate

Adobe Marketo Engage Comparisons

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##### 
##### Adobe Marketo Engage Features

Email Marketing

Building and Personalizing Emails

Sending Outbound Emails

Manage Email Deliverability

Online Marketing

Landing Pages and Forms

A/B Testing

Mobile Optimized

Lead Management

Segmentation

Lead Scoring and Grading

Lead Nurturing

Campaign Management

Program Management

[
View More Features
](https://www.g2.com/products/adobe-marketo-engage/features)

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## Consulting Services for Adobe Marketo Engage

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##### Categories on G2

[Sales Engagement](https://www.g2.com/categories/sales-engagement)[Email Tracking](https://www.g2.com/categories/email-tracking)[Outbound Call Tracking](https://www.g2.com/categories/outbound-call-tracking)

[Sales Engagement](https://www.g2.com/categories/sales-engagement)[Email Tracking](https://www.g2.com/categories/email-tracking)[Outbound Call Tracking](https://www.g2.com/categories/outbound-call-tracking)[Marketing Automation](https://www.g2.com/categories/marketing-automation)[Sales Enablement](https://www.g2.com/categories/sales-enablement)[Account Data Management](https://www.g2.com/categories/account-data-management)[Marketing Account Intelligence](https://www.g2.com/categories/marketing-account-intelligence)[Mobile Marketing](https://www.g2.com/categories/mobile-marketing)[Account-Based Analytics](https://www.g2.com/categories/account-based-analytics)

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