--- title: Adobe Marketo Engage Reviews meta_title: 'Adobe Marketo Engage Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 3149 reviews by the users' company size, role or industry to find out how Adobe Marketo Engage works for a business like yours. aggregate_rating: rating_value: 4.1 review_count: 3149 scale: '5' date_modified: '2026-08-12' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Adobe Marketo Engage Reviews **Vendor:** Adobe **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.1/5.0 **Total Reviews:** 3,149 ## About Adobe Marketo Engage Marketo Engage is a comprehensive, AI-powered marketing automation platform that enables teams to scale personalized buyer engagement and drive predictable pipeline and revenue growth. It helps attract the right buyers, nurture them across channels and journeys, align sales and marketing efforts, and deliver insights that maximize marketing’s impact on revenue. As a centralized hub for cross-channel campaign orchestration and execution, Adobe Marketo Engage supports businesses of all sizes—helping them acquire, nurture, expand, and retain customers along complex buying journeys. By integrating with sales tools, it streamlines marketing automation, campaign management, and lead nurturing. Whether you’re a fast-growing small business or a global enterprise, Marketo Engage empowers marketing teams to launch more campaigns, generate more sales-ready leads, and boost sales performance. Backed by proven technology, comprehensive services, and expert guidance, Marketo Engage helps thousands of companies worldwide transform marketing from a cost center into a revenue driver. ## Adobe Marketo Engage Pros & Cons **What users like:** - Users find Marketo Engage's **ease of use** exceptional, simplifying updates and enhancing overall marketing efficiency. (193 reviews) - Users value the **effective automation** in Adobe Marketo Engage, enhancing productivity and campaign management seamlessly. (185 reviews) - Users value the **robust features and strong integration capabilities** of Adobe Marketo Engage, enhancing their marketing effectiveness. (143 reviews) - Users praise Marketo Engage for its **strong integration capabilities** , making it easy to connect with other tools effectively. (131 reviews) - Users appreciate the **effective marketing automation** of Adobe Marketo Engage, enhancing campaign management and customization significantly. (120 reviews) - Users value the **automation efficiency** of Adobe Marketo Engage, making customer engagement and marketing management seamless and effective. (116 reviews) - Lead Generation (103 reviews) - Analytics (102 reviews) - Automation Features (91 reviews) - Capabilities (84 reviews) **What users dislike:** - Users find the **steep learning curve** of Adobe Marketo Engage challenging, requiring time and technical expertise to navigate. (176 reviews) - Users experience a **steep learning curve** with Adobe Marketo Engage, requiring time and technical skills to navigate effectively. (135 reviews) - Users find Marketo Engage to have a **not intuitive interface** that complicates learning and usability significantly. (109 reviews) - Users find the **complexity around campaigns and file management** cumbersome, making organization and usability challenging. (100 reviews) - Users find Adobe Marketo Engage **extremely expensive** , particularly compared to other marketing automation platforms, affecting accessibility. (87 reviews) - Time-Consuming (69 reviews) - Poor UX (59 reviews) - Outdated Interface (57 reviews) - High Complexity (54 reviews) - Time-Consumption (50 reviews) ## Adobe Marketo Engage Reviews ### 1. Good MAP but UX a little outdated **Rating:** 3.0/5.0 stars **Reviewed by:** Patrick B. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 14, 2024 **What do you like best about Adobe Marketo Engage?** Solid MAP in terms of features for email and nurturing activities **What do you dislike about Adobe Marketo Engage?** UX is a little outdated and not everything is as intuitive as it could be! **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Ability to segment and test audiences and create nurturing programs. ### 2. Adobe Marketo Engage Rocks **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** September 12, 2023 **What do you like best about Adobe Marketo Engage?** I have been using Adobe Marketo Engage for about two years and there are still new features I learn about everyday. It seems there are endless opportunities to improve your experience, specifically depending on how you choose to use it. We used to use HTML emails that we would paste, whereas now, we are able to use the templates and tokens which has been faster and easier to create emails. **What do you dislike about Adobe Marketo Engage?** While I previously mentioned that the options are what I like best, they also make it difficult to know if we are creating and sending our emails in the best way possible. There is a lot of trial and error with the options we are able to use. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** With the Marketing Automation, we are able to save so much time by automating a process that does not need to be manual. Specifically with using tokens and templates, vs previously editing HTML emails, it makes it easier to avoid mistakes and keep consistency over our emails. ### 3. Best Tool I Ever Use in My Marketing Journey **Rating:** 5.0/5.0 stars **Reviewed by:** Harsh P. | Head of Digital Marketing , Mid-Market (51-1000 emp.) **Reviewed Date:** October 27, 2023 **What do you like best about Adobe Marketo Engage?** Being a Digital Marketing Manager, I most like this tool compared to other tools which are available in the market. By using Adobe Marketo, we can able to increase our productivity to measure our leads. Good email marketing templated and landing pages able to help us to run our campaign effortlessly. **What do you dislike about Adobe Marketo Engage?** Reporting structure can be improved. Pricing is high. Another disappointing thing is, they are not providing complete training about using their software. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** As IT company Digital Marketing manager, we'd like to create too many landing pages and want to run email marketing automation campaign. And Marketo help us to manage all campaign under one platform. Marketo help us to improve our work efficiency and we can able to manage our project with utmost productivity. ### 4. Versatile tool for Improving the design of marketing campaigns. **Rating:** 5.0/5.0 stars **Reviewed by:** Roushan K. | Assistant Manager - Robotics Process Automation, Mid-Market (51-1000 emp.) **Reviewed Date:** November 09, 2023 **What do you like best about Adobe Marketo Engage?** It gives me the information I need to grow in my company makes it a useful marketing tool. It is very versatile tool data due to its in built features, The Adobe Marketo community is also very helping that guides me when I need any help.The community is very helpful and supportive and I love it. **What do you dislike about Adobe Marketo Engage?** The only issue I have with Adobe Marketo Engage is that sometimes newer templates and designs are not available,so that needs to updated otherwise everything is good. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** By using the Adobe marketo engage I have been able to manage my interaction with my customers and clients more effectively. It has also helped our marketing team to gather data very easily. ### 5. For targeted marketing, AME is my primary marketing tool **Rating:** 4.5/5.0 stars **Reviewed by:** Krishna D. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 08, 2023 **What do you like best about Adobe Marketo Engage?** Adobe marketo engage provides huge number of fetaures like marketing automation, compaign management, targetted compaigns, user behaviour measurement. Its UI is very easy and customer support is also very good. Their analytics tool is very much feature rich. **What do you dislike about Adobe Marketo Engage?** Overall, Adobe marketo enageg is a very useful tool for me. Its customer support is also very good. One thing that can be improved is that its integration ability with all types of CRM's. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** I am a marketing professional and I use it for automating most of our marketing works. Its helps me in running targetted compaigns as per the users behaviour. It provide a analytics dashboard that also helps me in taking data driven decision. ### 6. Long time Adobe Marketo user - not great for beginners or SMB, but the best tool for Enterprise. **Rating:** 5.0/5.0 stars **Reviewed by:** Marshall S. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 15, 2023 **What do you like best about Adobe Marketo Engage?** The flexibility, by far, users can do so many variations on program and campaign management that is not available with tools like Hubspot and Pardot. Adobe keeps investing more in its modules and integrations. We use Marketo as a true marketing hub and hope to add more Adobe connections and other native connected tools in the future. **What do you dislike about Adobe Marketo Engage?** A few of the modules are outdated and could use a refresh, like the RCE and other Analytics areas. They switched Deliverability tools and it has very limited access compared to the last tool. There are a lot of exciting features, but it would require an additional cost. I also sometimes struggle with standard marketing users getting used to using the tool, so we tend to keep most build activity to operational people - which means a lot more work for us. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Marketo is great for connecting all of our data and lead sources and tracking the progress through the buyer or customer journey. It is our hub of technology and our connection to sales. ### 7. Efficient marketing tool **Rating:** 5.0/5.0 stars **Reviewed by:** mario l. | Relationship Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 23, 2024 **What do you like best about Adobe Marketo Engage?** Marketo is an efficient and excellent choice for customer management for smooth working of the process. Its various features helps in various activities of the business **What do you dislike about Adobe Marketo Engage?** Marketo should broken its resources to make customer relationship a streamline process **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Marketo helps in solving complex business relationships, customer management which thereafter helps to streaming every process of marketing in terms of reaching out to customers , understanding the needs etc ### 8. Best tools for marketing campaigns and memos **Rating:** 5.0/5.0 stars **Reviewed by:** Yolanda A. | Assistant Manager, Enterprise (> 1000 emp.) **Reviewed Date:** January 17, 2024 **What do you like best about Adobe Marketo Engage?** Marketo is a efficient tool for marketing purpose. It helps in campaigning, advertisementsetc. It makes it easier for a marketing person to think and work in a broader aspect to have a unique outcome. It's a useful tool for sales force for being informative and creative **What do you dislike about Adobe Marketo Engage?** Marketo can simply its usage mechanism. Customer support can improve a little **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Marketing campaign, memos, advertisements, digital marketing. I'm sales force to provide vast information ### 9. Best out of Marketo **Rating:** 4.5/5.0 stars **Reviewed by:** Ashfaq A. | Marketing Automation Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** May 31, 2023 **What do you like best about Adobe Marketo Engage?** Marketo is the best Marketing automation tool I have ever used as it makes things much easier, campaigns, programs are much customizable and onething Marketo can do is give a very impact to people who are passionate about learning, if any would like to get their career shaped they can get Marketo certification and get hired for very good pay. **What do you dislike about Adobe Marketo Engage?** Emails and landing pages are not very well designed and we need to have a developer team to have this build and customized. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Adobe Marketo Engage is solving the need to automate the whole marketing cycle of lead and help us identify the potential buyers. This increased the productivity as well as results we expected. Reporting needs to be improved. Designing emails, scripting modlues need lots improvement. Campaign processing and other automation systems such as integration launchpoint are excellent but need ease to integrate more applications. ### 10. One of the best software I had ever used before for marketing. **Rating:** 5.0/5.0 stars **Reviewed by:** Dharmendra G. | Senior Engineer (R&D Washing Machine), Mid-Market (51-1000 emp.) **Reviewed Date:** November 03, 2023 **What do you like best about Adobe Marketo Engage?** From past few month I was using this tool in a daily activity in my office in R&D research and marketing data analysis as a lab assistant. with the help of this tool I enhance my marketing strategy and algorithms that is time saving for me daily basis. **What do you dislike about Adobe Marketo Engage?** before using this tool. Know to other tools it is not user friendly.i had face lot of problems to analysis the productof the market. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** I using this tool to analysis the product in the market and algorithms. I make the graph to analysis the product and market strategy with this tool. It is very beneficial for time saving. ### 11. Marketing campaign management tool **Rating:** 4.5/5.0 stars **Reviewed by:** Nadeem S. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 25, 2023 **What do you like best about Adobe Marketo Engage?** I mostly liked its ability to automate our marketing campaigns. Its saves our time and money. It helps me in my lead generation journey as well. Because of its easy UI, I can use it easily and implement it for automating marketing task. I integrate it to our crm system to store lead data. **What do you dislike about Adobe Marketo Engage?** I am using it from past one year, and while my this journey I have not seen anything in this tool to dislike expect its customer service. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** I am a professional marketor and I use to generate new leads from the market. For this purpose, it helps us to find leads by understanding behaviour of user. I can easily track my marketing compaigns also, so that I can see the performance. ### 12. Great marketing automation tool but might be too complex at times **Rating:** 3.5/5.0 stars **Reviewed by:** Rares R. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2023 **What do you like best about Adobe Marketo Engage?** The processes of setting up emails and automating campaigns are easy to do once you understand the logic. Marketo provides the possibility of adding many filters and triggers which can help you automate almost everything. I like how the folders and files are arranged, it's easy to understand and use. I also like the possibility of segmenting the email and landing page content through the dynamic content option, which helped us in providing our audience with different types of materials depending on countries, product types, and so on. **What do you dislike about Adobe Marketo Engage?** Marketo was the first software that I used for Email and Marketing automation and it was a bit complex to understand at first. There are a lot of options and some of them are not that intuitive. Also, the reporting part of Marketo is a bit tedious and the dashboards are not that pretty, people might have a difficult time in generating and understanding reports when they want to get into very specific information. The coding part might be a bit complex and difficult to set up in some instances. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Marketo helps us maintain and grow our database, and also offers us the opportunity to engage with our leads and customers with regular email campaigns, nurture campaigns, and webinars with the help of integrations (GoToWebinar). Marketo helps us grow the Marketing pipeline by automating engagement with new leads and helps reduce client churn with nurture campaigns for inactive users, different product types or onboardings for new users. ### 13. One of the best automation Marketing platform **Rating:** 4.0/5.0 stars **Reviewed by:** Dawood K. | Sales And Marketing Specialist, Logistics and Supply Chain, Small-Business (50 or fewer emp.) **Reviewed Date:** July 23, 2023 **What do you like best about Adobe Marketo Engage?** This showcasing computerization item is perfect in pretty much every manner. My #1 things about Market are the accompanying: Something I like most about the Market client care group is that they are dependably accessible and will assist you with addressing any issues you might have. It is a lead evaluating stage for new entrepreneurs to assist them with running a powerful and beneficial activity. Messages are sent rapidly. Both the data alliance and the mechanization framework are compelling. The choices for inclusion information and memberships have simplified it for us to impart the material to outsiders." **What do you dislike about Adobe Marketo Engage?** Still i didnt find any dislike for this app. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** this application can automate marketing campaigns. This has led to us being in charge of managing our lead generation and nurturing efforts at this time. This platform provides more personalization than any other when compared to others. It is also extremely important for us to be able to integrate third-party platforms and applications with the platform with ease since they can be quite complex to integrate with other platforms and applications. ### 14. Good tool for Digital Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Archana M. | Digital Marketing Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** October 16, 2023 **What do you like best about Adobe Marketo Engage?** The best thing about Adobe marketo is that easy to use. And easy setup for email marketing campaigns as we get template for that. We can create quite creative workflow in marketo. **What do you dislike about Adobe Marketo Engage?** Overall I like the Adobe marketo but at times it's confusing and complicated for someone who is using first time and also tutorials are not able to resolve all the queries for a new user. But once someone has understood whole concepts it becomes piece of cake for the users. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Adobe is helping me to score my leads, personalized campaigns, customized journeys. Overall I can create whole sales journey from creating campaigns to generating sales. ### 15. Marketing automation tool **Rating:** 4.5/5.0 stars **Reviewed by:** Tsering Y. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 17, 2023 **What do you like best about Adobe Marketo Engage?** It provide feature for personalizing marketing as per customers requirments, interests, behaviour, and categories. It provide option to send personalize messege (for email marketing). Allows to manage full marketing task in one place. Easily integrates with CRM's like, Hubspot, Zoho CRM. **What do you dislike about Adobe Marketo Engage?** Overall, this tool is very good and provide number of features for better marketing. But it lacks some features such as voicemail messege, customization options, etc. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** I am using Adobe marketo enageg for full fladge marketing. Helping me to segment customers according to their interests, preferences, locations, and behaviours. So, that our marketing team can run personalized ad compaigns for each segment of customers. ### 16. Automate your advertisement with Adobe Marketo Engage **Rating:** 5.0/5.0 stars **Reviewed by:** Suraj S. | Skilled Order Processing Administrator, Small-Business (50 or fewer emp.) **Reviewed Date:** January 25, 2024 **What do you like best about Adobe Marketo Engage?** The automation of marketing campaigns have made acquisitions of new customers very easy for me. Now I can create, customize and track any campaign with dashboards and reports that Marketo Enage provides. **What do you dislike about Adobe Marketo Engage?** Pricing is little bit higher than the competitors **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Analysis of the revenue and other components of a marketing campaign has become easier ### 17. Future of Market Campaigning:Adobe Marketo Engage **Rating:** 5.0/5.0 stars **Reviewed by:** Ankur J. | Senior Service Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 24, 2024 **What do you like best about Adobe Marketo Engage?** An automation tool for market Campaigning. It can target specific audience with customized campaigns. It also features dashboards and reports which give amazing insights of a campaign **What do you dislike about Adobe Marketo Engage?** Pricing component can be considered as a con otherwise no complaint **What problems is Adobe Marketo Engage solving and how is that benefiting you?** It has enabled customisation of a marketing campaign for me which was very difficult earlier ### 18. Good platform with lots of feature for enhancing marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Manoj G. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 06, 2023 **What do you like best about Adobe Marketo Engage?** It is a robust tool for marketing related needs. Its feature related to marketing automation, personalized engagement, and analytics dashboard are some interesting features that I like most in this tool. It is very much easy and their customer support is also very good. **What do you dislike about Adobe Marketo Engage?** Implementing and integrating this marketing tool with our CRMS's and other platform is very much easy and it. But, its user interface needs modification. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** I use it automating some of my marketing related tasks and processes. It helps me in generating potential leads from the market. It also help me to analyze data so that I can make decision of personilized ad compaigns. ### 19. Powerful Marketing Automation framework perfectly suited for enterprises **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Pharmaceuticals | Enterprise (> 1000 emp.) **Reviewed Date:** September 12, 2023 **What do you like best about Adobe Marketo Engage?** Marketo offers so many great features, and perhaps my favorite ones are the ability to create custom objects, custom activity, and program member fields to better define your profiles in Marketo. Marketo is great for sending emails at scale to a large audience like 1MM, 2MM, 3MM+ users. **What do you dislike about Adobe Marketo Engage?** Sometimes the API connections are slow, and you cannot upload data as they limit the concurrent upload channels at 10. Also, post campaign activity data can come late, as late as two days post the campaign send date. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Marketo is used for various use cases, and the most common uses are: ad hoc emails, trigger based emails, personalized communication, internal communications, and partitioning of target audience based on different segmentations. ### 20. Customer journey management become easy **Rating:** 4.0/5.0 stars **Reviewed by:** Namgyal L. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 16, 2023 **What do you like best about Adobe Marketo Engage?** Features of adobe marketo engage like customer journey management, marketing automation, persolized advertisment through customer segmentation, and track marketing insights and CRM's are some key things that I like most in this tool. **What do you dislike about Adobe Marketo Engage?** It is helpful for managing customer journey from all aspects of marketing journey. It does not fit well with all the CRM's. It works fine with Hubspot CRM, but when I use it with zoho then it does not work well. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Using it for segmenting customers and accuring customer by showing them personalized ad as per their interests. Helping me in the sales journey and customer accuring journey. ### 21. Adobe Marketo Engage **Rating:** 4.5/5.0 stars **Reviewed by:** Giuseppe Vitorio V. | Global Advisor II, Webinar Support, Enterprise (> 1000 emp.) **Reviewed Date:** March 07, 2024 **What do you like best about Adobe Marketo Engage?** Engage is really end-to-end on platforms **What do you dislike about Adobe Marketo Engage?** Too many folders and subfolders for task **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Creating and securing target lists, e-mail builds, and cascading data as a real-time check on systems. ### 22. Related to marketing- Adobe marketo engage is what you need. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Primary/Secondary Education | Small-Business (50 or fewer emp.) **Reviewed Date:** April 05, 2024 **What do you like best about Adobe Marketo Engage?** One thing i liked the most that it's a single solution that lets you attracts, Segment & nurture customer. **What do you dislike about Adobe Marketo Engage?** I believe, it's the speed of navigation, It's Slow in that term. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Earlier it's a challenge in co-ordination of sales & marketing..Now with this, co-ordination is better & provides better customer experience. ### 23. Best Marketing Automation Platform Ever Used **Rating:** 4.5/5.0 stars **Reviewed by:** Darshan P. | Search Engine Optimization Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** October 30, 2023 **What do you like best about Adobe Marketo Engage?** Adobe Marketo is easy to use platform and also provides Personalization, Data Insights and cross channel engagement **What do you dislike about Adobe Marketo Engage?** Pricing is very high, Some of the features take time to learn & Reporting are not good as per other platforms **What problems is Adobe Marketo Engage solving and how is that benefiting you?** These platform can automate many of the task which is involved in marketing and these makes my work very easy and fast, And also helps to coordinate marketing campaign across multiple platforms such as email & social media these helpse to deliver personalised experience to my customer also provide deeper insights of customers ### 24. User-friendly, Easy to use software **Rating:** 5.0/5.0 stars **Reviewed by:** Anmol D. | Innovation Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** November 02, 2023 **What do you like best about Adobe Marketo Engage?** I liked the user friendly interface, basically the operations is based on very simple and easy steps.We can easily understand marketing tasks and workflows to increase the productivity of work. **What do you dislike about Adobe Marketo Engage?** It is a complete package software but a lot of tutorials are there so when you start using the software for first time it tends to be a bit confusing. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** We are a leading fast moving electronics group that innovates new features, since the implementation of Marketo our services for customer had a consistent and considerable improvement. ### 25. Best platform for market management **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Manufacturing | Small-Business (50 or fewer emp.) **Reviewed Date:** November 06, 2023 **What do you like best about Adobe Marketo Engage?** As we can see it has lot of features by which we can get best things to do related to market management. Also it has better customer support so that they can easily discuss their problems. Adobe marketo engage is easy to use as compare to others. **What do you dislike about Adobe Marketo Engage?** There is nothing to dislike in this platform. Because it has lots of good things as compare to other. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** In the use of adobe marketo engage there is no such type of problem which can affect the users. ### 26. A single software for focused marketing according to customer needs **Rating:** 4.0/5.0 stars **Reviewed by:** Vishnu V. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 28, 2023 **What do you like best about Adobe Marketo Engage?** Adobe marketo engage is a software that is fully focused on improving our markting through automation. It provide features for tracking ad, conduct webinar for market research, landing page templetes and other features also. All of these feature are very easy to implement and use. **What do you dislike about Adobe Marketo Engage?** It is a complex tool to use. Initially, I have faced issue in using this but after a certain time I become proficient in using this software. Customer service is also good. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** After implementing adobe marketo enagage we have see improvement in our marketing compaigns. Now, our marketing compaign become more customer centric and centric toward their interest. ### 27. Overall very good tool but still can be improved **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 03, 2023 **What do you like best about Adobe Marketo Engage?** Important thing for this tool is that it can be used for B2B and also B2C. So no one need to find or search any other tool for any of the single use. Also its very easy to integrate with any other tools which improves its usability. **What do you dislike about Adobe Marketo Engage?** It can be improved via reducing the coding efforts via user/administrator. Also its expensive compared to other tools for the same purpose. Also UI is little bit complicated to understand for any layman. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** This tool is very much useful for the automation of the Marketing. Once we understood the tool, its very easy to operate and time saving as well. Its also useful to integrate with other tools which is very important and beneficial to the users or adminstrators of its as via this integration it can be used proficiently. ### 28. Ultimate Marketing automation platform **Rating:** 5.0/5.0 stars **Reviewed by:** Chiranjeet S. | Director of Martech & automation, Telecommunications, Enterprise (> 1000 emp.) **Reviewed Date:** September 02, 2023 **What do you like best about Adobe Marketo Engage?** Easy to use and powerful database segmentation, personalization, lead lifecycle management. Marketo system token and my token supercharge your program scalability and customer intimacy by using out-of-the-box Marketo reports. **What do you dislike about Adobe Marketo Engage?** Lacks drag and drop functionality for building emails and landing pages, need to have expertise in HTML and CSS for creating email templates and landing pages, or take a support of agency that can help you build these templates and you can clone it for your respective marketing campaigns types. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Using Marketo can are able to manage lead life cycle and downstream of leads, score leads and share marketing campaign insight with sales team to take action on the right time, and close deals faster. ### 29. Help us to streamline our Campaign under one roof **Rating:** 4.0/5.0 stars **Reviewed by:** Ram V. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 27, 2023 **What do you like best about Adobe Marketo Engage?** I like many of features of Adobe Marketo, but out of all them easy to user interface, robust automation features for campaign management, and it is great tool for lead management. **What do you dislike about Adobe Marketo Engage?** Most disliking thing about Adobe Marketo is, high pricing for individuals and small business, sometimes slow customer support, and difficult to use for beginners. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Adobe Marketo help us to centralize our marketing efforts. It helps us to analyse and measure campaigns effectiveness. Ultimately help us to save time, improve engagement, and make data-driven future decisions. ### 30. Best Marketing Automation Tool by Adobe **Rating:** 4.0/5.0 stars **Reviewed by:** Pinakin S. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 27, 2023 **What do you like best about Adobe Marketo Engage?** I believe this tool can be useful by all sizes of business and most impressive things are detailed reporting features and able to manage multi channel marketing in one place. **What do you dislike about Adobe Marketo Engage?** When I setup it first time, I believe initial setup is not beginner friendly. Over all user interface could be more intuitive. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** As it provides detailed reporting, it help us to collectively measure marketing efforts and improve ROI. And most important thing is, it is useful to decide which marketing channel best to focus on. ### 31. I've learned so much as soon as I started using Marketo **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** October 31, 2016 **What do you like best about Adobe Marketo Engage?** What I like most about Marketo is the support I always feel like there is a way to find a solution be it searching the community, calling support or going to user groups there is never a dead end. I began using Marketo early in my career and I have only ever found new things to add to my skill set. That's what I like most is that I don't ever see myself being bored using Marketo because there is always something new to discover. **What do you dislike about Adobe Marketo Engage?** I wish certain highly voted updates were made to Marketo be it as simple as minimize all or not going to design studio after approving an email. It is the little things that I'd like to see make my experiences with Marketo easier. **Recommendations to others considering Adobe Marketo Engage:** I would recommend and make sure you have a plan for how to use all the features available. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Hyper personalization is our priority right now and Marketo makes it easy to implement. I still need to do the research and optimize the best emails to use in our programs, but Marketo is a great tool for that. The other priorities we have are database hygiene and updating our templates. ### 32. User Friendly and Easy to use Adobe Marketo Engage **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** November 21, 2023 **What do you like best about Adobe Marketo Engage?** Adobe Marketo Engage is Very User Friendly . Very Easy totrain others as how to use Adobe. In other marketing automation platforms, I find that I can't accomplish the same complexities I can accomplish with Marketo. **What do you dislike about Adobe Marketo Engage?** This is Amazing Product and I don't have any dislike. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** I was using it daily for marketing automation for different marketing campaigns for various team members and found this platform very useful and unique. ### 33. My User's Perspective for AME **Rating:** 5.0/5.0 stars **Reviewed by:** Chriscains C. | Entrepreneur, Small-Business (50 or fewer emp.) **Reviewed Date:** October 27, 2023 **What do you like best about Adobe Marketo Engage?** As a first person i used marketo to managing my campaigns. Adobe marketo helps me to solve my problems and improve productivity. **What do you dislike about Adobe Marketo Engage?** Accordingly to me i think emails and web pages need improvement in their appearance. To make it proper, we are assembling a team of developers. They will create and customize these emails and web pages. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** This tools helps me a lot to solve and boost my marketing task. Its do it automatically and no need to to it manually. ### 34. Great platform - Needs some updates but Adobe Roadmap looks impressive **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Mechanical or Industrial Engineering | Enterprise (> 1000 emp.) **Reviewed Date:** June 12, 2023 **What do you like best about Adobe Marketo Engage?** Marketo has the ability to provide a deep look at the customer 360. Designed for B2B it simplifies Lead and contact objects into a flat "Person" with a total history of that person's digital and offline footprint. The munchkin tracking cookie allows markets to see every digital touchpoint and sync audiences between other tools and the Adobe Experience Cloud. **What do you dislike about Adobe Marketo Engage?** Troubleshooting CRM sync errors is difficult due to limited tools to monitor and run reports against. Price is based on database size so if you have a large database of unmarketable records that can be a challenge. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Marketo is the engine that our demand generation programs are run on. It allows end to end automation and gives us total digital footprint of our customers that we can use for very specific audience creation for marketing as well as provide to the sales team a vivid view of the customer. ### 35. Simple and easy to use marketing tool **Rating:** 3.5/5.0 stars **Reviewed by:** Nitanshu A. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 18, 2023 **What do you like best about Adobe Marketo Engage?** I like many of its features such as its ability to send personal messages. I can manage all the necessary marketing stuffs in a single place. It is easy to use also. **What do you dislike about Adobe Marketo Engage?** This markting tool become life saving tool for us. Because of this tool the communication between our customers and us become very easy. So, it is very useful for me. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** I have used it for automating our marketing work. Because of this I can easily manage accounts related data also in a single place. It shows real time analystics also to monitor my marketing impacts. ### 36. Awesome tool for marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Mary M. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 08, 2023 **What do you like best about Adobe Marketo Engage?** Adobe marketo engage is a awesome marketing tool. Its feature for robust marketing, email marketing, marketing automation, cross-sectional content, and content management are some considerable feature according to me. **What do you dislike about Adobe Marketo Engage?** Overall adobe marketo enageg is a robust marketing tool, but it lacks some important feature. And it is not a flexible tool as compared to drupal. But customer service is good. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** I use adobe marketo engage in my workspace for various marketing related tasks. It has been automated our marketing compaigs. It hels me in personalized email marketing. ### 37. Future of Market campaigning :Adobe Marketo Engage **Rating:** 5.0/5.0 stars **Reviewed by:** Ashish J. | Business Development Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 19, 2024 **What do you like best about Adobe Marketo Engage?** Marketo Engage helps in automating marketing efforts. It helps in building marketing stratergies and in targeting specific audience. **What do you dislike about Adobe Marketo Engage?** Permitive UI and desgin templates could be little better **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Marketo can easily integrated with other sales marketing tools ### 38. Best-in-Class Marketing Automation Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Nick D. | Performance Marketing Operations Manager, Enterprise (> 1000 emp.) **Reviewed Date:** May 31, 2023 **What do you like best about Adobe Marketo Engage?** The Adobe Marketo Engage Community! I have had the pleasure to meet, virtually and in person, many of the people behind the supportive user community. If you're a new or an experienced user, there's so much you can still learn. I also like the scalability of Marketo. It has an enormous amount of capabilities that require to be configured but you can start simple and scale to sophistication. **What do you dislike about Adobe Marketo Engage?** Adobe Marketo Engage is an impressive marketing automation platform but it comes with a very steep learning curve. While some functionalities are intuitive, others might be overwhelming. Having the right people using Marketo is very important. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Adobe Marketo Engage improves our customer journey. Marketo has a ton of functionalities to help prospects in their journey by delivering the right content at the right time. Brings sales and marketing closer. Having a successful lead lifecycle with a continuously improved scoring model, enables sales to contact the right leads. ### 39. Harnessing the Power of Digital Marketing with Adobe Marketo Engage **Rating:** 5.0/5.0 stars **Reviewed by:** Sanjay G. | Head-Content Strategy, Mid-Market (51-1000 emp.) **Reviewed Date:** May 27, 2023 **What do you like best about Adobe Marketo Engage?** I appreciate the sheer versatility and robustness of Adobe Marketo Engage. Its ability to comprehensively handle multi-channel marketing campaigns, from social media to email marketing, sets it apart from other marketing automation platforms. The granular data analytics is particularly impressive, giving me the insights necessary to tailor and tweak campaigns for maximum effectiveness. The customer segmentation and personalization features are robust, facilitating targeted marketing with a depth that's hard to match. Additionally, the intuitive user interface and the scalability of the software make it a valuable tool for businesses of all sizes. **What do you dislike about Adobe Marketo Engage?** While Adobe Marketo Engage is a powerhouse in marketing automation, the initial learning curve can be steep, especially for those new to the realm of digital marketing. The plethora of features can seem overwhelming at first, which might be off-putting for some users. Another point of concern is the cost; the premium features come with a premium price tag. I also believe that the customer support could be more responsive, as issues might take longer than expected to be resolved. Finally, certain integrations can be a bit tricky to set up, requiring more manual work than one might expect from a solution of this caliber. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Adobe Marketo Engage has helped to solve the challenge of effectively managing and coordinating multiple, simultaneous marketing campaigns. Before adopting Marketo, it was difficult to maintain a consistent brand message and customer experience across various channels. Now, we can ensure that our messaging is unified and targeted. Furthermore, the insights provided by Marketo have allowed us to understand our customers better and tailor our approach to meet their needs. This has resulted in higher conversion rates and overall marketing ROI. ### 40. Best Marketing Software **Rating:** 5.0/5.0 stars **Reviewed by:** Siddhi J. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 31, 2023 **What do you like best about Adobe Marketo Engage?** It helps in measuring tasks and workflows. Also, increases operational efficiency **What do you dislike about Adobe Marketo Engage?** Nothing to dislike about the software as of now **What problems is Adobe Marketo Engage solving and how is that benefiting you?** It helps in solving sales insight which is it's unique feature and that helps marketing ### 41. Good features **Rating:** 5.0/5.0 stars **Reviewed by:** Deepanshu R. | Manager - Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** October 04, 2023 **What do you like best about Adobe Marketo Engage?** Adobe Marketo Engage streamlines marketing with robust automation, analytics, and personalized engagement. Efficient and scalable for diverse campaigns. **What do you dislike about Adobe Marketo Engage?** adobe marketo engage is bit complex to operate sometimes **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Adobe Marketo Engage aids in automating marketing processes, enhancing lead management, analyzing customer data, and fostering personalized, data-driven campaigns for businesses. ### 42. Adobe marketo engage is awesome **Rating:** 4.5/5.0 stars **Reviewed by:** Jigme N. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 17, 2023 **What do you like best about Adobe Marketo Engage?** Ease to use with ad management, personalized ad management, cross-channel marketing, its AI capabilities to automate marketing tasks, and perform A/B testing. **What do you dislike about Adobe Marketo Engage?** Compared to other similar tool like Braze, it is a expensive one. But, its customer support is good. It is not a flexible tool. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Solving my problems related to email marketing, content management for marketing, running personalized ad compaigns, see and check customers preferences, and perform A/B testing to know more about the interest of customers. ### 43. marvelous tool for Managing lead generation data and run marketing related activities **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Market Research | Mid-Market (51-1000 emp.) **Reviewed Date:** November 01, 2023 **What do you like best about Adobe Marketo Engage?** when I used Adobe software, their Integration capabilities with other Adobe products was excellent. Additionally, it helped me and my peers alot to managing lead generation so we could swiftly convert it into prospective sales orders. Also the adaptibility of it was trouble-free. **What do you dislike about Adobe Marketo Engage?** A little pricey, especially for small-scale businesses. The user interface may not be as intuitive for all users. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Using This platform helps my marketing team to find business opportunities, increases business relevancy along with highest customer satisfaction which leads to more successful conversion of leads to final sales orders. Glad to say that the growth of business is visible and viable enough. ### 44. Marketo Engage is an exceptional and user-friendly tool that offers a wide range of capabilities. **Rating:** 3.0/5.0 stars **Reviewed by:** Lena A. | Director of Sales, Enterprise (> 1000 emp.) **Reviewed Date:** May 17, 2023 **What do you like best about Adobe Marketo Engage?** Marketo proves to be a remarkably user-friendly and straightforward platform to implement. Its intuitive interface simplifies constructing intricate campaigns, programs, and lists effortlessly. Marketo seamlessly integrates with numerous platforms, streamlining field mapping and ensuring smooth data flow. Building a comprehensive lead scoring model and lead lifecycle model is a hassle-free task, and the platform offers extensive customization options for creating tailored segments, prospect lists, and personalized email communications. **What do you dislike about Adobe Marketo Engage?** Marketo excels in many aspects; however, it has some limitations in reporting and customer journey building. The available basic Marketo reports primarily focus on Email performance and Email link performance, lacking comprehensive insights into broader trends, monthly concerts, and performance by campaign type. To compensate, users often have to create multiple intelligent lists to obtain the desired reports. Additionally, there is a lack of capability to incorporate this information into customizable dashboards for convenient visualization. Furthermore, visualizing customer journeys within Marketo can be challenging, as they are primarily accessible through the activity segment, making it less intuitive to grasp the holistic view of the customer's journey. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Our entire marketing automation infrastructure is built upon Marketo, a foundational operational pillar. Marketo plays a pivotal role in efficiently tagging new leads, ensuring compliance with privacy workflows, implementing lead-scoring workflows, and managing our lifecycle funnel. Moreover, Marketo dramatically facilitates the execution of our email marketing campaigns and nurtures our strategic customer engagement initiatives. Its comprehensive suite of features empowers us to streamline our marketing processes and optimize our overall performance. ### 45. Very much easy tool for our marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Kelsang D. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 05, 2023 **What do you like best about Adobe Marketo Engage?** I like its feature related to sending personal message to the customers and users, managing all the marketing needs in a single dashoard, and I can easily use it in our work enviroment. **What do you dislike about Adobe Marketo Engage?** Its integration feature needs little bit improvement. And one more thing is that if the customer service is improved more then it will become more useful. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Used it for sending personal message, find relevent customer, automate marketing, and also monitoring our running and ongoing marketing compaigns. ### 46. Good for market data handling **Rating:** 5.0/5.0 stars **Reviewed by:** Pankaj S. | Data Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** November 04, 2023 **What do you like best about Adobe Marketo Engage?** The best thing I like Adobe is that it is easy to implement and there number of features which helps in marketing and they provide very good customer support.There is nothing to dis **What do you dislike about Adobe Marketo Engage?** There is nothing to dislike but i would to improve the user interface. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** It provides analysed marketing approach which helps focus on similar skills required to be a good marketer ### 47. It helps me to boost my skill in CRM as a sales **Rating:** 5.0/5.0 stars **Reviewed by:** Rajiv M. | Senior Design Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** November 02, 2023 **What do you like best about Adobe Marketo Engage?** As a designer i need lot of data from coustomer user journey and their experience of our product, so I use CRM & AI to enhance my design skills. **What do you dislike about Adobe Marketo Engage?** Lot of software are available but this need some basics level of knowledge like using AI , chat gpt etc.. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Advanced level of data presentation and interpretation with the help of AI & chart analysis. ### 48. Gets the job done **Rating:** 3.0/5.0 stars **Reviewed by:** Gabriella W. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 24, 2023 **What do you like best about Adobe Marketo Engage?** The ability to build a smart list is really intuitive and allows us to target contacts throughout our instance based on both behavior and demographics. **What do you dislike about Adobe Marketo Engage?** Marketo has a lot of pain points. The email and landing page editors are nearly useless and we have to employ outside tools to build templates which is an added expense. There is no way to include subject lines in reporting unless you pay for "revenue explorer". Our instance often times out as we're scheduling emails causing us to have to reload or leading to errors. Some parts of the tool are intuitive but to get the full value we have hired consultants because Marketo support is not helpful - another added expense. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** We send over 90 newsletters and promote 350+ events a year via Marketo. We have our own outside subscription management and are able to sync large amounts of data from event pages via tokens. Marketo is our email automation and frontend access to our database to build audiences. ### 49. Go-to tool to choreograph online marketing campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Bhrigu Bharadwaj P. | Senior Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** November 01, 2023 **What do you like best about Adobe Marketo Engage?** Perfect tool for lead management, email delivery, and managing marketing projects, with seamless integration, easy implementation and useful CRM options. Easy to use formulas and step by step flow **What do you dislike about Adobe Marketo Engage?** On the costly side, with a signification learning curve (though courses, training content and videos are available in abundance) **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Huge saving in time and efforts with its Marketing Automation, thereby allowing consistent engagement with users ### 50. Best tool to improve company’s marketing strategy **Rating:** 4.5/5.0 stars **Reviewed by:** Krina S. | Graphic Designer, Small-Business (50 or fewer emp.) **Reviewed Date:** October 31, 2023 **What do you like best about Adobe Marketo Engage?** The Marketo Engage solution provides best services for the marketing of any company. It has great tools to target the audience. It is very easy to use as a beginners too **What do you dislike about Adobe Marketo Engage?** It's user experience is frustrating and accordingly it's subscription price is too high. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Marketo helps us to reach our customers and audience which helps to be more productive and helps to generate revenue. ## Adobe Marketo Engage Discussions - [How do you improve impact into your performance?](https://www.g2.com/discussions/24008-how-do-you-improve-impact-into-your-performance) - 2 comments, 3 upvotes - [What is Adobe Marketo Engage used for?](https://www.g2.com/discussions/what-is-adobe-marketo-engage-used-for) - 2 comments, 2 upvotes - [How to improve Marketo reporting](https://www.g2.com/discussions/how-to-improve-marketo-reporting) - 2 comments, 2 upvotes - [How various features and capabilities affect marketing productivity, campaign effectiveness?](https://www.g2.com/discussions/how-various-features-and-capabilities-affect-marketing-productivity-campaign-effectiveness) - 1 comment, 2 upvotes - [Does Marketo support cc and bcc of email?](https://www.g2.com/discussions/does-marketo-support-cc-and-bcc-of-email) - 1 comment, 2 upvotes - [View Adobe Marketo Engage pricing details and edition comparison](https://www.g2.com/products/adobe-marketo-engage/reviews?page=9&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-08-12+10%3A55%3A29+-0500&secure%5Bsession_id%5D=f52b6f26-da68-4416-8378-5de696823fbe&secure%5Btoken%5D=32ca5b41495774ad1420041c0aca4e5b21de938c88fc82c0f4bf53d29937bb99&format=llm_user) ## Adobe Marketo Engage Integrations - [Adobe Acrobat](https://www.g2.com/products/adobe-acrobat/reviews) - [Adobe Express](https://www.g2.com/products/adobe-express/reviews) - [Adobe Journey Optimizer](https://www.g2.com/products/adobe-journey-optimizer/reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - 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Market Insights - Account-level Insights - Lead Analysis **Integrated Workflows** - Task Management - Email Tracking/Automation - Calls and Voice - Other Outreach Options - CRM Integration - Calendar - Shared Records - Business Process Automation - Performance Management - Calendar Management - Sales Pipeline Management - Communication Management - Campaign Management **Agentic AI - Email Tracking** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Outbound Call Tracking** - Autonomous Task Execution - Natural Language Interaction **Agentic AI - Sales Enablement** - Autonomous Task Execution - Natural Language Interaction - Proactive Assistance **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Agentic AI - Account-Based Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Email Tracking - Automated Alerts and Tasks - CRM Lead Integration - Third-Party Integrations - Real-Time Data - Social Marketing - Email Marketing - Multi-Channel Marketing - Conversion Tracking - ROI Tracking - Activity Tracking - Engagement Tracking - Campaign Segmentation - Search Marketing - SMS Marketing - Website Visitor Tracking **Content Management** - Content Import - Content Creation - Templates - Advanced Search - Content Library - Email Management - Customizable Templates **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis - Trend Analysis **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Activity Dashboard - Multi-Channel Attribution - ROI Tracking - Engagement Tracking - Behavior Tracking - Activity Tracking - Conversion Tracking **Calling** - Record Calls - Generate Location - Call Types - Click-to-Call - Auto Dialer **Analytics** - Open Rates - Link Activity - Attachment Activity **Repeatability and Reportability** - Content Management - Workflow Management - Workflow Performance - Sales Coaching and Insights - Gamification **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting - Campaign Management - Workflow Management - Template Management **Analytics** - Reporting - Alerts - Account-Based Engagement - Content Utilization - Prioritization **Lead Management** - Segmentation - Predictive Scoring - Account Identification - Lead Scoring **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Campaigns** - Proximity Marketing - Alerts/Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation - Campaign Segmentation - Drip Campaigns - Multi-Campaign - Email Marketing - Multi-Channel Marketing - Location-Based Marketing - SMS Marketing - Real-Time Notifications - Mobile Alerts **Contacts** - Personalization - Information Locater - Record Prospect Data - Contact Management **Customizations** - Email Platform Integration - Email Scheduling - Real-Time Notifications - Email Categorization - Templates - Third-Party Integrations **AI and Automation** - Lead Prioritization - Lead Scoring - Best Time of Day Scheduling - Buyer Intelligence - Machine Learning **Generative AI** - AI Text Generation - Generative AI **Additional Functionality** - Contact Management - Email Marketing - Drag & Drop - Drip Campaigns - Workflow Management - Customizable Fields - Monitoring - CRM - Team Management - Click Tracking - Subscription Management - Activity Dashboard - API - Location Tracking - Customer Segmentation - Geolocation - Customizable Branding - Activity Tracking - Data Import/Export - Mailing List Management - Campaign Management - Email Management - Audience Targeting - Reporting/Analytics - AI Copilot - Email Distribution - Email Reminders - Autoresponders - Engagement Tracking - Event Triggered Actions **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising - Drip Campaigns - Multi-Campaign **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization - Journey Analytics - Reporting/Analytics - Campaign Analytics **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Campaign Execution** - Website Personalization - Prioritized Accounts - Trending Accounts - Email Campaigns **Engagement** - Coupons and Promotions - Social Promotion **Insights** - Notes - Daily Summary - Automated Voicemails - Automated Emails - Sorts Prospects - Automated Note Taking - AI/Machine Learning **Generative AI** - AI Text Generation - Generative AI - Lead Generation **Additional Functionality** - Content Delivery - Multi-Channel Communication - Alerts/Notifications - Pipeline Reports - Data Synchronization - Contact Database - Lead Nurturing - AI Copilot - Performance Metrics - Prioritization - Lead Qualification - Marketing Automation - Search/Filter - Content Creation **Additional Functionality** - Meeting Management - AI Copilot - Reminders - Recommendations - Lead Distribution - Workflow Management - Performance Management - Dashboard - Email Management - Lead Management - Activity Tracking - Email Templates - Third-Party Integrations - Customizable Fields - Sales Pipeline Management - Generative AI - Automatic Call Distribution - Call Monitoring - Lead Capture - Deal Management - Call List Management - Multi-Channel Communication - Call Recording - For Contact Centers - CRM - Data Management - Calendar Management - Chat/Messaging - Lead Qualification - API - Task Management - Interaction Tracking - Reporting & Statistics **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics - Behavior Analytics - Real-Time Analytics - Campaign Analytics - Website Analytics - Visual Analytics - Sales Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization - Social Media Integration - Third-Party Integrations **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Agentic AI - Account Data Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Sales Engagement** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Strategic Planning **Learning Management - Sales Enablement** - Sales Training - Sales Coaching - Sales Onboarding **Additional Functionality** - Prospecting Tools - Reporting/Analytics - AI Copilot - Auto-Dialer - For Sales Teams/Organizations **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation - Lead Generation - Content Management - Lead Management - List Management - Mobile Access **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **Revenue Enablement - Sales Enablement** - Cross-Functional Alignment - AI and Automation - End-to-End Customer Journey Insights - Generative AI **Additional Functionality** - Chat/Messaging - Prospecting Tools - Content Delivery - Personalization - Reporting/Analytics - Task Management - Alerts/Notifications - Activity Tracking - Third-Party Integrations - API - CRM - Campaign Management - Audio/Video Recording - Collaboration Tools - Appointment Scheduling - Real-Time Notifications - Contact Database - For Sales Teams/Organizations - Lead Management - Activity Dashboard - Scheduling - Reporting & Statistics - Email Tracking - User Management - Interaction Tracking - Workflow Management - Calendar Management - Lead Capture - Call Recording - Template Management - Customizable Branding - Social Media Integration - Content Management - Performance Management - Lead Nurturing - Document Management - Sales Trend Analysis - Meeting Management - Lead Qualification - AI Copilot - Video Support - Microsoft Outlook Integration - Audio File Management - Engagement Tracking - Contact Management - Goal Management - Sales Planning - Mobile Access - CRM Integration - Pipeline Management - Conversation Intelligence - Access Controls/Permissions - Gamification - Lead Scoring - Opportunity Management - Microlearning - Content Sharing - Real-Time Data - Workflow Automation **Additional Functionality** - Visual Analytics - Autoresponders - Landing Pages/Web Forms - Campaign Analytics - Reporting & Statistics - Campaign Scheduling - Contact Management - Text-to-Win - CRM - AI Copilot - Data Import/Export - Contextual Targeting - Real-Time Data - Mobile Access - API - Coupons - Customizable Templates - Drag & Drop - A/B Testing - Generative AI - Real-Time Analytics - Campaign Management - Event Triggered Actions - Real-Time Reporting - Contact Database - Customizable Branding - Reminders **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Social Media Integration **Additional Functionality** - Social Promotion - Customizable Branding - Monitoring - CRM - Reporting & Statistics - Live Chat - Customer Journey Mapping - Generative AI - Mass Texting - Drag & Drop - Email Templates - Automated Scheduling - Campaign Scheduling - AI Copilot - Social Media Monitoring - Activity Dashboard - Lead Capture - Customizable Templates - Marketing Automation - Event Triggered Actions - Marketing Calendar - Customizable CTAs - Multi-Channel Communication - Data Import/Export - Lead Qualification ## Top Adobe Marketo Engage Alternatives - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - 4.4/5.0 (24,688 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,255 reviews) - [Outreach](https://www.g2.com/products/outreach/reviews) - 4.3/5.0 (3,501 reviews)