--- title: Adobe Marketo Engage Reviews meta\_title: 'Adobe Marketo Engage Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 3149 reviews by the users' company size, role or industry to find out how Adobe Marketo Engage works for a business like yours. aggregate\_rating: rating\_value: 4.1 review\_count: 3149 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Adobe Marketo Engage Reviews & Product Details Visit Website Marketo Engage is a comprehensive, AI-powered marketing automation platform that enables teams to scale personalized buyer engagement and drive predictable pipeline and revenue growth. It helps attract the right buyers, nurture them across channels and journeys, align sales and marketing efforts, and deliver insights that maximize marketing’s impact on revenue. As a centralized hub for cross-channel campaign orchestration and execution, Adobe Marketo Engage supports businesses of all sizes—helping them acquire, nurture, expand, and retain customers along complex buying journeys. By integrating with sales tools, it streamlines marketing automation, campaign management, and lead nurturing. Whether you’re a fast-growing small business or a global enterprise, Marketo Engage empowers marketing teams to launch more campaigns, generate more sales-ready leads, and boost sales performance. Backed by proven technology, comprehensive services, and expert guidance, Marketo Engage helps thousands of companies worldwide transform marketing from a cost center into a revenue driver. * * * Product Website Adobe Marketo Engage Seller [Adobe](https://www.g2.com/sellers/adobe) Discussions [Adobe Marketo Engage Community](https://www.g2.com/products/adobe-marketo-engage/discuss) Languages Supported English Solution Type All-in-One Overview by Marie Holper Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 3 months [ View More Pricing Information ](https://www.g2.com/products/adobe-marketo-engage/pricing) ## Adobe Marketo Engage Integrations (27) What do users say about integrations? 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JC Joni C. Marketing Manager | Campaign Management Enterprise (\> 1000 emp.) 5/26/2026 "Powerful Reporting and Easy Email Personalization at Scale" 4.5/5 What do you like best about Adobe Marketo Engage? One of the benefits of using Marketo is that it lets you slice and dice your data to pull out the reporting insights you’re looking for. It also makes it easy to use tokens and personalise emails at scale, so your messaging can stay consistent while still feeling tailored. Review collected by and hosted on G2.com. What do you dislike about Adobe Marketo Engage? It can be complex depending on the complexity of your marketing campaign e.g., personalising for different audiences and using different distribution groups. Review collected by and hosted on G2.com. What problems is Adobe Marketo Engage solving and how is that benefiting you? However, the Marketo tool is enabling a wide distribution and providing the most aspect - reporting and insights. How can we reach our target audience and how can we re-engage them, with the ability to consider automatic reminders. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Himanshu J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Himanshu J.") HJ Himanshu J. Founder Information Technology and Services Small-Business (50 or fewer emp.) 5/10/2026 "Powerful Marketing Automation for Scalable Lead Nurturing" 4.5/5 What do you like best about Adobe Marketo Engage? It is really strong when it comes to automating marketing workflows at scale. What stood out to me most was lead nurturing and campaign automation. Once the logic is set up properly, it helps reduce guesswork around which leads are actually worth attention. Review collected by and hosted on G2.com. What do you dislike about Adobe Marketo Engage? The UI feels dated in places, and there’s definitely a learning curve. It’s one of those tools where simple things can feel harder than expected until you understand how the system thinks. Debugging automation flows can also be frustrating when something doesn’t behave the way you expected. Review collected by and hosted on G2.com. What problems is Adobe Marketo Engage solving and how is that benefiting you? It solves the manual marketing follow-up problem. Instead of sending one-off campaigns or tracking leads manually, you can automate communication based on actions people take. Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 Icon 5/12/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite ![Vatsalya S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vatsalya S.") VS Vatsalya S. Marketing Automation Specialist Enterprise (\> 1000 emp.) 5/14/2026 "Powerful, Flexible Automation and Analytics for Complex Customer Journeys" 4/5 What do you like best about Adobe Marketo Engage? What I like most is how flexible the platform becomes once you get the hang of it. The smart lists, segmentation, email automation, and integration capabilities are genuinely powerful, and it really shines when you’re managing large databases and more complex customer journeys. I also appreciate how detailed the analytics and campaign tracking are, since they make reporting and ongoing optimization much easier. Review collected by and hosted on G2.com. What do you dislike about Adobe Marketo Engage? there is definitely a learning curve. The UI can feel a bit dated in some places, and new users may need time before they become comfortable navigating everything. Some tasks that should feel simple can take a few extra steps initially. Review collected by and hosted on G2.com. What problems is Adobe Marketo Engage solving and how is that benefiting you? Adobe Marketo Engage helped us streamline lead management, campaign automation, and customer nurturing workflows that were previously quite manual and scattered. It improved collaboration between marketing and sales teams by giving better visibility into lead engagement and campaign performance. Overall, it has saved time, improved targeting, and made our marketing efforts much more scalable. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Cassidy B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Cassidy B.") CB Cassidy B. Demand Generation Specialist Enterprise (\> 1000 emp.) 7/2/2026 "Powerful Nurture Tracks and Personalization with a Great Email Builder" 4/5 What do you like best about Adobe Marketo Engage? I really enjoy that it has so much potential. You have great opportunities for nurture tracks. Great personalization tokens, Adobe has added in an email builder feature. Review collected by and hosted on G2.com. What do you dislike about Adobe Marketo Engage? I wish the landing page building was a wizzy wig feature and not so code dependent Review collected by and hosted on G2.com. What problems is Adobe Marketo Engage solving and how is that benefiting you? They are finally investing in improving the nature of the tool and its use. They have added the email builder so it is more drag and drop rather than the standard email build. It’s also eventually improving other areas and adding in AI Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Alternative Medicine](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Alternative Medicine") UA Verified User in Alternative Medicine Mid-Market (51-1000 emp.) 4/28/2026 "Powerful Campaign Automation and Lead Targeting with Adobe Marketo Engage" 4.5/5 What do you like best about Adobe Marketo Engage? Using Adobe Marketo Engage has significantly improved the way I plan and execute campaigns. The automation workflows are among the most valuable features. By setting up nurture streams, leads can move through the funnel automatically based on their behavior, which saves me hours each week compared with manual follow-ups. The lead scoring and segmentation tools are also especially useful. Rather than sending broad campaigns, I can target users based on engagement, job role, or past interactions. For example, segmenting by content downloads helped increase email engagement rates because the messages felt more relevant. Another major benefit is its integration with CRM systems. Syncing data between marketing and sales helps ensure qualified leads are passed along in real time, which reduces delays and improves conversion rates. Review collected by and hosted on G2.com. What do you dislike about Adobe Marketo Engage? UI / UX The interface can feel dated and unintuitive, especially for new users. Moving between sections like campaigns, assets, and analytics isn’t always clear, which can slow down day-to-day work. For instance, finding specific smart campaigns or editing existing flows often takes multiple clicks and some digging. A more modern, streamlined layout with a clearer hierarchy, along with stronger search functionality, would make the platform easier and faster to use. Integrations Marketo integrates well with major CRMs like Salesforce, but some integrations still require substantial setup and ongoing maintenance. Sync delays or field-mapping issues can occasionally affect campaign accuracy and reporting. Expanding native integrations and simplifying the setup process—particularly for non-technical users—would reduce reliance on admin support. Performance There are noticeable slowdowns when loading large datasets or working with complex smart lists. This can hurt productivity, especially when deadlines are tight. Better overall responsiveness and shorter load times for high-volume accounts would make a meaningful improvement. Pricing / ROI The platform is powerful, but the pricing can be hard to justify for smaller teams or organizations with simpler needs. Some capabilities also feel gated behind higher tiers, which limits access to the full set of features. More flexible pricing options or modular access to features could improve the perceived value. Support / Onboarding Onboarding can be difficult because of the platform’s complexity. Although documentation is available, it can be dense and not always beginner-friendly. More guided onboarding, interactive tutorials, and role-based learning paths would help new users ramp up faster. Support response times can also be inconsistent, which may delay resolution when issues come up. Review collected by and hosted on G2.com. What problems is Adobe Marketo Engage solving and how is that benefiting you? Adobe Marketo Engage helps solve several core challenges in marketing operations, mainly around efficiency, targeting, and alignment with sales. One major problem it addresses is the time spent on manual campaign execution. Instead of sending emails, tracking engagement, and following up manually, automation workflows handle this entire process. For example, once a lead downloads a resource, they can automatically enter a nurture sequence based on their behavior. This reduces repetitive work and allows more focus on strategy rather than execution. Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 Icon 4/30/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite ![Valeria C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Valeria C.") VC Valeria C. Marketing Ops Sr Coordinator Enterprise (\> 1000 emp.) 8/3/2025 "Convenient All-in-One Platform with Occasional Lag Issues" 3.5/5 What do you like best about Adobe Marketo Engage? I use Adobe Marketo Engage for email sending and list uploading. I really like how easy it is to set up what we need in one platform. I appreciate how we can use everything under the same place, like not having to migrate the emailing, the sends, and the people under the same curtain. Review collected by and hosted on G2.com. What do you dislike about Adobe Marketo Engage? Sometimes when the smart lists don't come as thorough as we would want, or in other cases where Marketo lags so we aren't able to approve programs. Review collected by and hosted on G2.com. What problems is Adobe Marketo Engage solving and how is that benefiting you? I use Adobe Marketo Engage for email sending and list uploading. It solves automation and nurture flows and allows easy setup on one platform, so everything like emailing, sends, and people management is in one place. Review collected by and hosted on G2.com. Show More 4/21/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite LP Lois P. Mid-Market (51-1000 emp.) 4/20/2026 "Powerful Email Marketing with CRM Sync, Needs Speed Boost" 5/5 What do you like best about Adobe Marketo Engage? I find Adobe Marketo Engage to be a powerful tool for sending emails and syncing with CRM systems. It really connects well with our databases and allows us to create smart lists of our targeted email audiences, which is essential for our events and nurtures. For a large enterprise like mine, it's the email marketing platform to use with our systems. Review collected by and hosted on G2.com. What do you dislike about Adobe Marketo Engage? Landing pages can time out, and there's a slow load time. It also has limited analytics for emails and landing pages. I don't like that my work won't save if emails or landing pages time out. It would be helpful to have more auto-save features built in. Review collected by and hosted on G2.com. What problems is Adobe Marketo Engage solving and how is that benefiting you? I use Adobe Marketo Engage for creating and sending emails, syncing with CRM systems, and connecting to databases for smart lists. It’s beneficial for targeting audiences and managing email marketing for events and nurtures. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 Gives Campaign EH Erin H. Mid-Market (51-1000 emp.) 4/20/2026 "Effective Automation with Room for Improvement" 4.5/5 What do you like best about Adobe Marketo Engage? I appreciate the ease of use of Adobe Marketo Engage and its AI capabilities for creating custom workflows and content. The integration is a big plus for me as it ensures that resources are more quickly available, which is crucial when I'm working on marketing automation, email, and lead lifecycle tasks. Additionally, I use Adobe Marketo Engage to streamline the creation of custom and multi-step email marketing campaigns and to effectively score leads for sales. Review collected by and hosted on G2.com. What do you dislike about Adobe Marketo Engage? The email editor could be improved. We were interested, but it just didn't have the complexity yet. We still use the old editor, and even our TAM said not to use it. Review collected by and hosted on G2.com. What problems is Adobe Marketo Engage solving and how is that benefiting you? I use Adobe Marketo Engage for creating custom, multi-step email campaigns and scoring leads for sales. It's easy to use and integrates well, using AI to create workflows and making resources quickly accessible. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 Gives Campaign ![Carl M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Carl M.") CM Carl M. Photography Specialist Small-Business (50 or fewer emp.) 4/28/2026 "Empowers Marketing with Room for UI Improvements" 4/5 What do you like best about Adobe Marketo Engage? I like the control Adobe Marketo Engage gives me to interact with my potential clients throughout the whole process. I also appreciate being able to tie campaigns to revenue, so I know exactly what works best and how to fine-tune marketing and advertising to get more clients. Review collected by and hosted on G2.com. What do you dislike about Adobe Marketo Engage? The usability is a bit overwhelming in the beginning because there's so much to learn. The interface feels a bit outdated and not always intuitive, which slows me down while trying to move quickly. The setup isn’t technically plug and play, and I had to watch some YouTube videos to help me. Review collected by and hosted on G2.com. What problems is Adobe Marketo Engage solving and how is that benefiting you? Adobe Marketo Engage helps manage high volume leads efficiently, giving me a lead score to prioritize. It also allows for targeted marketing campaigns and ties them to revenue, ensuring I know what works best. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Rishabh S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rishabh S.") RS Rishabh S. Senior RevOps Analyst Mid-Market (51-1000 emp.) 1/6/2026 "Enterprise-Grade Automation With Deep Control" 4.5/5 What do you like best about Adobe Marketo Engage? What I like most about Adobe Marketo Engage is its power and control for B2B marketing automation. It handles complex lead management, scoring, lifecycle tracking, and multi-step nurturing far better than lighter tools, especially for organizations with long sales cycles and multiple touchpoints. The flexibility of smart lists, smart campaigns, and tokens makes it possible to build highly customized automation while keeping it scalable. Marketo also integrates deeply with Salesforce, which allows sales and marketing to stay aligned around lead status, scoring, and attribution. Overall, Marketo is extremely reliable once it’s set up properly, and it gives marketing ops teams the precision they need to run sophisticated programs without constant engineering support. Review collected by and hosted on G2.com. What do you dislike about Adobe Marketo Engage? Adobe Marketo Engage has a steep learning curve, especially for new users or teams without dedicated marketing operations support. Many powerful features aren’t intuitive at first, and it’s easy to build inefficient or fragile automation if best practices aren’t followed. The user interface also feels dated compared to newer marketing automation platforms, and some common tasks require multiple steps or workarounds. Additionally, performance can slow down in large instances with heavy data volumes, and reporting while flexible often requires significant setup to get meaningful insights. Overall, Marketo is extremely powerful, but it rewards experienced operators and can feel unforgiving for smaller teams or those looking for quick wins. Review collected by and hosted on G2.com. What problems is Adobe Marketo Engage solving and how is that benefiting you? Adobe Marketo Engage solves the problem of scaling complex B2B marketing without losing control or data quality. It centralizes lead management, scoring, nurturing, and lifecycle tracking, which replaces manual processes and fragmented tools. For me, the biggest benefit is precision and consistency. Marketo allows highly controlled automation across channels while maintaining tight alignment with Salesforce on lead status, scoring, and handoffs. This improves lead quality, reduces noise for sales, and creates a more predictable demand engine. Overall, Marketo enables sophisticated marketing operations that support long sales cycles, multiple buyer roles, and detailed attribution—without relying heavily on engineering resources. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Organic ## Questions about Adobe Marketo Engage? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Adobe Marketo Engage ](https://www.g2.com/products/adobe-marketo-engage/discussions/new) GU Guest User What is Marketo Sales Connect (formerly ToutApp) used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-marketo-sales-connect-formerly-toutapp-used-for) ![Lucas R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lucas R.") LR Lucas Reinero Ponz • Last activity 5 months ago How do you improve impact into your performance? 3 Upvotes 2 [ Join the conversation ](https://www.g2.com/discussions/24008-how-do-you-improve-impact-into-your-performance) [ View all Discussions ](https://www.g2.com/products/adobe-marketo-engage/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 3 months ### Return on Investment 16 months ### Average Discount 17% ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/adobe-marketo-engage/pricing) ## How much does Adobe Marketo Engage cost? Data powered by [BetterCloud](https://www.bettercloud.com). Estimated Price ### $$k - $$k Per Year Based on data from 96 purchases. Get Price Estimate Adobe Marketo Engage Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image") HubSpot Marketing Hub 4.4/5(14,912) [ Compare Now ](https://www.g2.com/compare/adobe-marketo-engage-vs-hubspot-marketing-hub) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_d96513f030be9cdabc89b056e49bc1d3/oracle-eloqua.png "Product Avatar Image") Oracle Eloqua 3.9/5(626) [ Compare Now ](https://www.g2.com/compare/adobe-marketo-engage-vs-oracle-eloqua) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_3a9b023e28464647fa13b8f367a5f12c/act-on%282%29.png "Product Avatar Image") Act-On 4.1/5(1,071) [ Compare Now ](https://www.g2.com/compare/act-on-vs-adobe-marketo-engage) ##### ##### Adobe Marketo Engage Features Email Marketing Building and Personalizing Emails Sending Outbound Emails Manage Email Deliverability Online Marketing Landing Pages and Forms A/B Testing Mobile Optimized Lead Management Segmentation Lead Scoring and Grading Lead Nurturing Campaign Management Program Management [ View More Features ](https://www.g2.com/products/adobe-marketo-engage/features) ## Top-Rated Alternatives [ ![Agentforce Sales (formerly Salesforce Sales Cloud)](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Agentforce Sales (formerly Salesforce Sales Cloud)") Agentforce Sales (formerly Salesforce Sales Cloud) 4.4/5(25,873) ](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) [ ![HubSpot Marketing Hub](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "HubSpot Marketing Hub") HubSpot Marketing Hub 4.4/5(14,912) ](https://www.g2.com/products/hubspot-marketing-hub/reviews) [ ![Outreach](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Outreach") Outreach 4.3/5(3,574) ](https://www.g2.com/products/outreach/reviews) [ View All Alternatives ](https://www.g2.com/products/adobe-marketo-engage/competitors/alternatives) ## Consulting Services for Adobe Marketo Engage [ ![Hoosh Marketing](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hoosh Marketing") Hoosh Marketing 4.8/5(3) ](https://www.g2.com/products/hoosh-marketing/reviews) [ ![Demand Spring](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Demand Spring") Demand Spring 4.6/5(8) ](https://www.g2.com/products/demand-spring/reviews) [ ![Leadonance](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Leadonance") Leadonance ](https://www.g2.com/products/leadonance/reviews) [See all Adobe Marketo Engage Providers](https://www.g2.com/products/adobe-marketo-engage/implementation) ##### Categories on G2 [Sales Engagement](https://www.g2.com/categories/sales-engagement)[Email Tracking](https://www.g2.com/categories/email-tracking)[Outbound Call Tracking](https://www.g2.com/categories/outbound-call-tracking) [Sales Engagement](https://www.g2.com/categories/sales-engagement)[Email Tracking](https://www.g2.com/categories/email-tracking)[Outbound Call Tracking](https://www.g2.com/categories/outbound-call-tracking)[Marketing Automation](https://www.g2.com/categories/marketing-automation)[Sales Enablement](https://www.g2.com/categories/sales-enablement)[Account Data Management](https://www.g2.com/categories/account-data-management)[Marketing Account Intelligence](https://www.g2.com/categories/marketing-account-intelligence)[Mobile Marketing](https://www.g2.com/categories/mobile-marketing)[Account-Based Analytics](https://www.g2.com/categories/account-based-analytics) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Best platform for account-based strategies in service sector](https://www.g2.com/discussions/best-platforms-for-account-based-strategies-in-the-service-sector)[What is the top-rated video advertising platform for large brands?](https://www.g2.com/discussions/what-is-the-top-rated-video-advertising-platform-for-large-brands)[What unified workspace tool combines chat, files, and project management so a team stops switching between apps throughout the day?](https://www.g2.com/discussions/what-unified-workspace-tool-combines-chat-files-and-project-management-so-a-team-stops-switching-between-apps-throughout-the-day%20) [Which financial consulting firms specialize in industry-specific cost reduction and financial performance improvement?](https://www.g2.com/discussions/which-financial-consulting-firms-specialize-in-industry-specific-cost-reduction-and-financial-performance-improvement)[What are the top employee engagement solutions?](https://www.g2.com/discussions/what-are-the-top-employee-engagement-solutions)[Pros and Cons Details](https://www.g2.com/products/adobe-marketo-engage/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)