--- title: Adobe Marketo Engage Reviews meta_title: 'Adobe Marketo Engage Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 3166 reviews by the users' company size, role or industry to find out how Adobe Marketo Engage works for a business like yours. aggregate_rating: rating_value: 4.1 review_count: 3166 scale: '5' date_modified: '2026-09-18' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Adobe Marketo Engage Reviews **Vendor:** Adobe **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.1/5.0 **Total Reviews:** 3,166 **AI Verified:** At least 10 G2 reviewers have confirmed using this product's AI features and functionality. ## About Adobe Marketo Engage Marketo Engage is a comprehensive, AI-powered marketing automation platform that enables teams to scale personalized buyer engagement and drive predictable pipeline and revenue growth. It helps attract the right buyers, nurture them across channels and journeys, align sales and marketing efforts, and deliver insights that maximize marketing’s impact on revenue. As a centralized hub for cross-channel campaign orchestration and execution, Adobe Marketo Engage supports businesses of all sizes—helping them acquire, nurture, expand, and retain customers along complex buying journeys. By integrating with sales tools, it streamlines marketing automation, campaign management, and lead nurturing. Whether you’re a fast-growing small business or a global enterprise, Marketo Engage empowers marketing teams to launch more campaigns, generate more sales-ready leads, and boost sales performance. Backed by proven technology, comprehensive services, and expert guidance, Marketo Engage helps thousands of companies worldwide transform marketing from a cost center into a revenue driver. ## Adobe Marketo Engage Pros & Cons Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews. **What users like:** - Users appreciate the **ease of use** of Adobe Marketo Engage, enabling effective automation and personalized marketing effortlessly. (192 reviews) - Users value Adobe Marketo Engage for its **extensive automation capabilities** , enhancing engagement and streamlining communication across channels. (185 reviews) - Users value the **seamless integrations and robust personalization** features of Adobe Marketo Engage for targeted marketing success. (142 reviews) - Users appreciate the **strong integration capabilities** of Adobe Marketo Engage, enhancing their marketing efforts and workflow efficiency. (129 reviews) - Users value the **advanced marketing automation** capabilities of Adobe Marketo Engage, enabling personalized and effective campaign management. (119 reviews) - Users value the **automation efficiency** of Adobe Marketo Engage, making customer engagement and marketing management seamless and effective. (116 reviews) - Lead Generation (103 reviews) - Analytics (101 reviews) - Automation Features (91 reviews) - Capabilities (84 reviews) **What users dislike:** - Users find the **learning curve steep** , making it challenging to navigate and utilize Adobe Marketo Engage effectively. (176 reviews) - Users find the **steep learning curve** of Adobe Marketo Engage challenging without prior experience or technical background. (135 reviews) - Users find Adobe Marketo Engage **not intuitive** , requiring frequent usage to navigate its outdated interface comfortably. (108 reviews) - Users find the **complexity** of Adobe Marketo Engage creates challenges in campaign management and usability for new users. (99 reviews) - Users find the **pricing of Adobe Marketo Engage extremely high** , which limits accessibility and value for tier 3 countries. (87 reviews) - Time-Consuming (69 reviews) - Poor UX (59 reviews) - Outdated Interface (57 reviews) - High Complexity (54 reviews) - Time-Consumption (50 reviews) ## Adobe Marketo Engage Reviews ### 1. Very Helpful!!! **Rating:** 5.0/5.0 stars **Reviewed by:** Marissa C. | Customer Service Representative, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** July 23, 2025 **What do you like best about Adobe Marketo Engage?** Marketo makes it easy to automate and personalize marketing across email, web, and more. I love how smoothly it integrates with CRMs like Salesforce and how clearly it tracks lead activity and campaign performance. It saves time and helps deliver better results. **What do you dislike about Adobe Marketo Engage?** The learning curve can be steep for new users, especially when setting up complex workflows or integrations. The user interface isn’t always intuitive, and some basic tasks take more clicks than expected. Also, pricing can be high for smaller teams. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Adobe Marketo Engage solves the challenge of managing and nurturing leads at scale. It automates repetitive marketing tasks, personalizes communication, and aligns marketing with sales through CRM integration. This leads to more efficient workflows, higher-quality leads, and better conversion rates — saving time and improving ROI. ### 2. Engaging **Rating:** 4.0/5.0 stars **Reviewed by:** Andrew M. | VP of Sales, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** August 27, 2025 **What do you like best about Adobe Marketo Engage?** Marketo makes it incredibly easy to run sophisticated, multi-channel campaigns without needing a developer every time you want to make a change. The drag-and-drop campaign builder is intuitive, yet flexible enough to handle complex nurture flows. **What do you dislike about Adobe Marketo Engage?** While Marketo is powerful, it can feel overly complex at times. The learning curve is steep, especially for new users who aren’t familiar with marketing automation. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Problems Adobe Marketo Engage is Solving Marketo helps solve the challenge of scaling personalized marketing without adding headcount. Instead of manually sending emails or juggling disconnected tools, I can build automated nurture streams that deliver the right message at the right time based on behavior and segmentation. ### 3. Scalable Solution for Orgs **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** November 20, 2025 **What do you like best about Adobe Marketo Engage?** I appreciate how Marketo can scale to meet the needs of organizations of any size and support a variety of business objectives. Having used it at several companies, I’ve found it offers a remarkable degree of flexibility. **What do you dislike about Adobe Marketo Engage?** The user interface is definitely due for an update. It has remained unchanged for such a long time that the pace of improvement no longer meets the expectations of both current and new users. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** This platform offers marketing automation, lead scoring, lead routing, segmentation, and supports both email and webinar programs. It also integrates with other platforms like Salesforce and RingLead, which helps improve speed to lead. ### 4. Advanced Automation and Flexibility, But Pricey and Mobile Needs Work **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** November 14, 2025 **What do you like best about Adobe Marketo Engage?** The automation and personalization is very advanced. When I’ve had to manage multiple campaigns, it was efficient. I was also able to customize campaigns as well. I would describe it as flexible. **What do you dislike about Adobe Marketo Engage?** The price lol. It is a tad more expensive than what I was using before but I figured that Adobe is the industry standard. There are significant limitations or things you’re unable to accomplish in the mobile version, that you can on the desktop. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** I work for a smallish sized company and we needed to integrate with other Adobe tools. The benefit is being able to launch campaigns, on top of being time effective. ### 5. Marketing Automation Powerhouse **Rating:** 4.5/5.0 stars **Reviewed by:** Tyron P. | Marketing Operations Manager, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** June 19, 2025 **What do you like best about Adobe Marketo Engage?** It is built for scale when it comes to managing databases, customer outreach, and marketing operations processes. It's webhook functionality makes it easy to integrate with third parties like Zapier while their API makes it easy to extract data and automate MOPs processes **What do you dislike about Adobe Marketo Engage?** Marketo fell behind for a while but now Adobe have started investing time in improving it and they have released a number of improvements recently e.g. CRM sync, new email editor **What problems is Adobe Marketo Engage solving and how is that benefiting you?** It makes it easy to manage a large database of people and making sure that processes like lead scoring, subscription management, nurturing, and sales handoff can occur automatically ### 6. Very powerful marketing automation with deep customization! **Rating:** 4.5/5.0 stars **Reviewed by:** Carlos R. | Growth Marketing Specialist, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** August 13, 2025 **What do you like best about Adobe Marketo Engage?** It lets me create detailed customer journeys with precise targeting. The lead scoring and segmentation features are strong and make it easier to focus on high value prospects. I like that it integrates well with CRMs and analytics tools so campaign data flows smoothly. **What do you dislike about Adobe Marketo Engage?** The interface can feel a bit overwhelming at first and some actions take more clicks than expected. Reporting could be more visual for quick reads.Other than this i didnt find any big issue. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** It centralizes my email campaigns, landing pages, and lead tracking in one place. This has helped align sales and marketing teams and improved how we nurture leads. Conversions have been more consistent since using it. ### 7. Marketing automation platform to manage and optimize your digital campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Rodrigo M. | CX Specialist Hosting and Infrastructure, Market Research, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **AI Translated:** This review has been translated from Spanish; Castilian using AI. **Reviewed Date:** May 21, 2025 **What do you like best about Adobe Marketo Engage?** ✅ Scalability: Ideal for companies with large volumes of data and customers. ✅ Efficient automation: Reduces time and effort in executing campaigns. ✅ Integration with CRM: Synchronize sales and marketing data to improve conversion. **What do you dislike about Adobe Marketo Engage?** ❌ Learning curve: It may require training to take advantage of all its features. ❌ High cost: It is not the most accessible option for small businesses. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Adobe Marketo Engage faces some issues, such as service interruptions, access errors, and integration problems with other platforms. Some users have reported difficulties logging in, errors in marketing automation, and issues with the API. However, these problems can benefit users by driving improvements in the platform. Adobe usually responds quickly to issues, optimizing the system's stability and functionality. Additionally, the reported problems can help marketing teams identify areas for improvement in their processes and digital strategies. ### 8. Game-Changer for Lead Nurturing & Scalable Campaign Automation! **Rating:** 5.0/5.0 stars **Reviewed by:** Rakib I. | Social Media Marketing Manager, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** May 30, 2025 **What do you like best about Adobe Marketo Engage?** What do you like best about Adobe Marketo Engage? Marketo gives marketers the power to automate without losing the personal touch. I love how seamless the journey builder is—segmenting leads, scoring them, and building multi-step campaigns all feel intuitive. The integration with Salesforce is smooth, and the reporting dashboards are a lifesaver for performance tracking. **What do you dislike about Adobe Marketo Engage?** It’s got a bit of a learning curve, especially for new users. The UI could be more modern, and sometimes the performance slows down when handling large datasets. Also, the email editor—while functional—still feels a bit outdated compared to competitors. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** It helps us automate complex customer journeys and personalize our messaging at scale. Lead management has drastically improved—sales teams now receive highly qualified leads based on behavior scoring, and we’re seeing increased conversion rates. The time saved through automation is allowing us to focus more on strategy and creative execution. ### 9. Powerful Integrations and Insightful Dashboards **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Manufacturing | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** December 01, 2025 **What do you like best about Adobe Marketo Engage?** Dashboards and reports regarding open rates, etc. Also use it's many integrations, including its ability to integrate with SalesForce. The tool also provides a lot of "how to" support **What do you dislike about Adobe Marketo Engage?** You can get everything you need out of a mareting automation tool in Adobe Marketo, but unfortunately it is not the most user friendly unless you are a frequent user of such tools. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Adobe Marketo solution helps me to understand how impactful my campaigns are. I use it to help adjust my messaging and understand my customers' journey from awareness to decision. ### 10. Easy to Learn and Boosts Productivity **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Market Research | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** November 13, 2025 **What do you like best about Adobe Marketo Engage?** It's easy to learn and helps with productivity. I use it for a variety of projects that I'm working on, and I've encouraged colleagues to give it a try for their own projects. **What do you dislike about Adobe Marketo Engage?** While it is generally easy to use, some of the integration could be more effective, and I'm hoping that in the future this will be a focus for improving this product. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** It's another tool that is quick and easy to use, and helps me to multitask to get things done on deadline with positive results that I can share out based on the analytics I receive. ### 11. Marketo is a strong tool regarding data and processes **Rating:** 3.0/5.0 stars **Reviewed by:** Mark v. | Email marketing specialist, Enterprise (> 1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** May 10, 2023 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Adobe Marketo Engage?** New Email editor, drag and drop, mobile first, responsive designs. it creates a lot of possibilities and removes most limitations to the previous Email templating options. **What do you dislike about Adobe Marketo Engage?** More regular updates on features like AI, Send time optimization, audience building, visual flow building, etc. Marketo is a bit behind on the industry standard. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Sending commercial newsletters, setting up automated (smart) campaigns to engage our users. Customer Journeys for all types of users (free, trial, paid). We have triggered journeys, scheduled journeys (daily) and one-off campaigns. ### 12. Adobe Marketo Tool Review **Rating:** 4.5/5.0 stars **Reviewed by:** Ayushi R. | Product/Data Analyst, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Source: G2 invite:** Invitation from G2. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** July 03, 2025 **What do you like best about Adobe Marketo Engage?** I really like how it integrates with Salesforce, allowing for smoother hand-offs between marketing and sales. And the reporting tools—while they take some getting used to—give great visibility into campaign performance, which helps with making smarter, data-backed decisions. **What do you dislike about Adobe Marketo Engage?** Documentation is helpful, but it often assumes a baseline level of knowledge that not everyone has starting out. Another pain point is the speed and responsiveness of the platform. It can be a bit sluggish at times. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Automated campaigns, audience segmentation, behavior tracking, and reporting. It’s also been a huge help for aligning marketing and sales teams. The lead scoring and activity tracking features make it easier for sales to know when a prospect is ready for outreach, which has really helped improve collaboration and reduce missed opportunities. ### 13. Experience with Adobe Marketo **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Accounting | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** September 22, 2025 **What do you like best about Adobe Marketo Engage?** The tool facilitates easy B2B and B2C marketing across all of our client bases, and allows custom materials to be sent out based on the customer characteristics **What do you dislike about Adobe Marketo Engage?** Minor downsides to using the tool are some of the difficulties with bringing in external client databases and connecting them into the tool initially can be difficult **What problems is Adobe Marketo Engage solving and how is that benefiting you?** The automation of our marketing to different customer bases makes the tool perfect for B2B and B2C engagement at scale and at speed. We are able to react to trends efficiently ### 14. Integrated and supportive **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** September 05, 2025 **What do you like best about Adobe Marketo Engage?** Able to combine data driven insights with creative marketing execution. Allows us to build highly personalized and targeted campaigns at scale while allowing automation of processes like lead nurturing etc **What do you dislike about Adobe Marketo Engage?** Slightly steep learning curve if you haven't used a marketing/CRM software before. There's several advanced features at your disposal which can feel overwhelming and thus, you do need to spend time to get used to it. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Solves the challenge of managing and automating aspects of marketing at scale. Really benefits me as I'm able to keep track of leads effectively and nurture prospects. ### 15. Lead Nurturing Machine **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Education Management | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** May 12, 2025 **What do you like best about Adobe Marketo Engage?** Ability for many different ways and function to create a program / campaign based on specific objective and implement accordingly, thus resulting in 1000+ campaigns to be launched through many different methods - example one time, recurring and triggered etc. Ease of integration that provides a number of options using webhooks and APIs that allow for data to be used for lead nurturing. **What do you dislike about Adobe Marketo Engage?** Some of the newer features have less documentation and requires a lot of testing and learning in order to be able to find the solutions for it. Some of the older features requires further enhancements and upgrades that we hope as a customer could be enhanced example landing pages and upgrades in push notifications **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Through the ability to participate in Beta programs provide feedback and use cases so it can be created in the right direction - example the new email designer and many upcoming beta programs. As a customer and user, we also actively provide feedback on the current features in hope that the requirements will be embraced. ### 16. My Experience with Adobe Marketo Engage **Rating:** 4.5/5.0 stars **Reviewed by:** Leah Q. | Account manager, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** September 04, 2025 **What do you like best about Adobe Marketo Engage?** what i like the most about adobe marketo engage is how simple it make campaign management and how it offers a clear and user friendly analytics to drive results **What do you dislike about Adobe Marketo Engage?** Although it is user friendly there is a bit of a learning curve when it comes to the more complex aspects of the platform so it takes a minute before you can get full use out of it **What problems is Adobe Marketo Engage solving and how is that benefiting you?** it helps collect and streamline lead management and automates our campaigns to be personalized. it also tracks customer journeys which saves us lots of time ### 17. Best tool for digital marketing foundation **Rating:** 4.0/5.0 stars **Reviewed by:** Yash B. | Assistant Manager (SEO) - Digital Marketing, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** September 03, 2025 **What do you like best about Adobe Marketo Engage?** Adobe Marketo Engage is widely praised in marketing and sales circles, and the “best” part really depends on what you value most. Powerful Lead Nurturing & Scoring **What do you dislike about Adobe Marketo Engage?** Users frequently describe Marketo as dense and hard to navigate. It offers a lot—but that often means beginners or small teams get lost. The program can be slow at times,” **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Scattered Leads & Weak Nurturing → Before Marketo, leads often went cold because we didn’t have a consistent follow-up process. Now, automated workflows ensure every lead is nurtured with relevant content until they’re sales-ready. ### 18. A Smart Ally for Data-Driven Marketing Teams **Rating:** 4.0/5.0 stars **Reviewed by:** Bhushan B. | Data Scientist, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** May 05, 2025 **What do you like best about Adobe Marketo Engage?** Marketo feels like that reliable teammate who shows up with the right tools just when you need them. As someone who lives in models, data pipelines, and dashboards, I’ve found Marketo’s automation and personalization features to be incredibly powerful when paired with analytics. The behavior-based triggers and lead scoring features help close the loop between raw engagement data and meaningful business outcomes. I also appreciate how well it integrates with CRM and cloud platforms—pushing insights from Marketo into AWS or Snowflake for deeper analysis is seamless. For teams trying to bridge marketing and data science, it’s a solid platform that lets both worlds talk fluently. **What do you dislike about Adobe Marketo Engage?** Despite all its strengths, Marketo has its quirks. The interface can feel like it’s stuck in time—functional but not particularly inspiring. If you’re new, expect to spend some time figuring out tokens, snippets, and the more intricate parts of the platform. I’ve also found that reporting often needs a lift—it's decent for quick overviews but underwhelming for deeper, customized insights. You’ll likely find yourself exporting data into Tableau or Python for serious analysis. Lastly, it’s not exactly budget-friendly—great for enterprises, but possibly overkill for leaner teams. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** In a world drowning in customer touchpoints, Marketo helps make sense of the chaos. It brings structure to engagement signals, allows us to automate journeys based on real behavior (not assumptions), and cuts down the manual legwork. What I personally love is how it frees up time for more strategic work like modeling churn risk or campaign uplift—by handling the heavy lifting of segmentation, scoring, and delivery. Plus, plugging Marketo into our analytics and cloud stack means we’re not flying blind we get actual, measurable impact. In short, it turns marketing from a guessing game into a data powered engine. ### 19. Best MAP in the market **Rating:** 5.0/5.0 stars **Reviewed by:** Lucas G. | Director of AI & Automation, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** June 18, 2025 **What do you like best about Adobe Marketo Engage?** It is a very powerful platform with a lot of automation possibilities, powerful APIs and integration capabilities via webhook. You can do basically whatever you want if you know it enough. **What do you dislike about Adobe Marketo Engage?** The learning curve is steep, takes a while to properly learn how to use it, so for beginners it might feel like an overcomplicated tool. Once you learn the basics you unlock its value **What problems is Adobe Marketo Engage solving and how is that benefiting you?** All email marketing and marketing automation such as landing pages hosting, lead engagement tracking, lead scoring, lifecycle, Marketing <> Sales integration, email tracking, among others ### 20. Amazing and Helpful Software Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Market Research | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** November 26, 2025 **What do you like best about Adobe Marketo Engage?** It’s very amazing and help full.adobe market o engage has completely transformed our marketing process. The platform is powerful and packed with features that make lead management seamless. **What do you dislike about Adobe Marketo Engage?** Our experience with adobe engage has been mixed. While the platform is powerful it comes with a steep learning curve and requires time to set up properly **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Tracking leads manually o trough scatters tools is time consuming and inaccurate market o automates lead capture scoring and nurturing ensuring every prospect is properly tracked and follow-up ### 21. Adobe Marketo engage makes Business Marketing so much easier !!! **Rating:** 4.0/5.0 stars **Reviewed by:** Sreekesh S. | General Manager, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** July 10, 2025 **What do you like best about Adobe Marketo Engage?** The best part is the interface where even a layman can easily grasp how to use it to automate ad campaigns and create new ad campaigns across various platforms **What do you dislike about Adobe Marketo Engage?** There isn't much to dislike as it is priced competitively and what it offers for the price is very good when compared to other competitors. Plus the customer support we get when there is any problem is far superior than its competitors. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** It helps me to seamlessly create ad campaigns in various forms across various platforms simultaneously and helps to automate when it appears and when it doesn't, it also helps to choose location and target audience we desire which fits our business. ### 22. Great tool **Rating:** 5.0/5.0 stars **Reviewed by:** Umair S. | Head of Marketing, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** June 13, 2025 **What do you like best about Adobe Marketo Engage?** Everything, I think it's one of the best, ease of use, implementation, customer support, and features make it to the top of the table so I would recommend. **What do you dislike about Adobe Marketo Engage?** I think they need to work on the pricing, they need to introduce separate pricing for the tier 3 countries so that we can get it exact. That's the only thing I dislike. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** I think it's so far the best marketing automation tool I have ever seen. To achieve automation excellence, I think there must be good tutorials here. Thanks. ### 23. Better tool for lead management **Rating:** 3.5/5.0 stars **Reviewed by:** Ayushi D. | Salesforce Admin, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** August 06, 2025 **What do you like best about Adobe Marketo Engage?** Very easy to create automations or workflows and user friendly as compared to salesforce marketing cloud. You can very easily watch youtube videos and learn this tool. **What do you dislike about Adobe Marketo Engage?** You can track leads but not many features for customer journey management. My current company uses Marketo even though we have salesforce CRM. It is great when you have to track the lead generation and sources but for the customer journey, I prefer SF. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** We use Marketo integrated with Salesforce. We get leads from different sources, gets added to marketo sync with Salesforce. Great insights, analytics and campaigns in Marketo tool. ### 24. Amazing **Rating:** 5.0/5.0 stars **Reviewed by:** Kc K. | Retail Supervisor, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** April 20, 2025 **What do you like best about Adobe Marketo Engage?** The automated email campaigns were the best and really helped my business. Will recommend everyone. I am excited to use all the other features such at their social media section and insights the sales and market alignment. Again the product is amazing and will recommend to new businesses. Thank you Adobe **What do you dislike about Adobe Marketo Engage?** Nothing. The only thing which was difficult was the learning curve, it had a learning curve initially I made a few mistakes in email campaigns and got a lot of errors but once I got hold of it everything become rather easy but with their tutorials and multiple ways to help I was able to got a hold of it easily. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Adobo Market Engage is helping me in Artificial Intelligence Email campaigns and marketing it help me with whole process of initial process in developing the ideas and then help me rather choose the one campaign which will help me reach the niche audience.so it helps me from initial to final results. ### 25. Marketo Tool Review **Rating:** 3.5/5.0 stars **Reviewed by:** Gayan C. | Marketing Automation Specialist, Marketing and Advertising, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** May 07, 2025 **What do you like best about Adobe Marketo Engage?** We can easily create an email page and a landing page, download a report of email campaign performance, and update a smart list and flow in the program. **What do you dislike about Adobe Marketo Engage?** Sometimes, while creating a page or updating campaigns, the Marketo tool will ask to refresh the page. Because of refreshing, we sometimes have to rework that. Please provide the drag-and-drop modules feature for landing pages. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** The tool suddenly asks to refresh the page or the tool. Because of this issue, we have to work on the same thing. If they solve this issue, it will be easy for us to stop reworking on the same thing. ### 26. I felt like an AI powered marketer that could do 20x the work. **Rating:** 5.0/5.0 stars **Reviewed by:** Vicente L. | Demand Generation Manager, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** April 18, 2025 **What do you like best about Adobe Marketo Engage?** The automations. Saves me a lot of time and I like to be able to automate boring tasks. By automating my work, I can know that the repetitive tasks I need to do will get done. This enables me to focus on the larger picture with more strategic thinking and planning. Once I have my automations set up, I can work on higher-level things with confidence. **What do you dislike about Adobe Marketo Engage?** I honestly can’t think of anything that was that bad. I guess the AI tools always didn’t work exactly how I wanted them to. But there weren’t many downsides that I can think of with using the software. My company used it for a while on several different initiatives and I don’t remember having any problems. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** The main problem it solves is the time sucks in marketing that are repetitive and take too much time. With the automations and the AI tools, I’m able to get work done faster or automate it totally out of my workflow, which allows me to focus on more strategic level thinking. It’s one of my favorite things about the platform. ### 27. Very easy to navigate. **Rating:** 5.0/5.0 stars **Reviewed by:** celena w. | Facilities Assistant, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** April 16, 2025 **What do you like best about Adobe Marketo Engage?** It's very easy to navigate , everything you need is at your finger tips . I found it very easy to find exactly what I was looking for, it helped to attract the right buyers and I'm super excited about continuing to use this software it's amazing and all should use it daily I thank you all so much!!! **What do you dislike about Adobe Marketo Engage?** I don't dislike anything about it. I feel that Adobe Marketo Engage should be used by all. I had no issues with the software, I was able to find what I needed very quickly. If you need support it's at your finger tip and I really love that about it, I will continue to use it daily it's truly amazing **What problems is Adobe Marketo Engage solving and how is that benefiting you?** I don't have to worry about if we're attracting the right customers each day. Everything is self explanatory and we are very thankful for that I love checking out how well I'm doing each day it truly amazing and I have already told family and friends about it and I thank you all once again for this. ### 28. The best marketing automation platform in the market **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** July 15, 2021 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Adobe Marketo Engage?** The most flexible and reliable platform for marketing automation, we can do whatever we imagine with it if you are technical enough. Marketo is perfect for SMB or enterprise companies Marketo is perfect for SMB or enterprise companies. **What do you dislike about Adobe Marketo Engage?** The UI it's very bad, it seems that it stopped in the 90's and needs serious updates. Also in the other side of the world the API's also need some improvements, for example the log's api is't basically useless. **Recommendations to others considering Adobe Marketo Engage:** You'll be able to do everything with Marketo **What problems is Adobe Marketo Engage solving and how is that benefiting you?** We use Marketo as our Marketing Automation Platform so every campaign and every email goes out with it. ### 29. Best Marketing Automation Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Balu D. | Marketing Automation Specialist, Enterprise (> 1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Organic Review from User Profile:** Invitation from G2. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** June 16, 2025 **What do you like best about Adobe Marketo Engage?** One can build complex marketing automation tasks and programs, segments, and Marketo can integrate with major MarTech platforms with OOTB integration. **What do you dislike about Adobe Marketo Engage?** Steep learning curve for new users and UI feel old and can take some time to load sometimes. Custom object and activity use case required prior knowledge to use. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** It solves problems like manual follow up, sending bulk emails, and tracking engagement and trigger emails so we can the right message to the right people at the right time. ### 30. Adobe Marketo Review **Rating:** 4.5/5.0 stars **Reviewed by:** Sugandha N. | Business Development Engineer, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Source: G2 invite:** Invitation from G2. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** July 07, 2025 **What do you like best about Adobe Marketo Engage?** It is easy for email automation, nurtures customer journey. Its a powerful tool for tracking & scoring leads, it also works best for B2B & B2C. It is also a excellent tools for managing webinar, virtual events & many more. **What do you dislike about Adobe Marketo Engage?** At first it seems complex & unintuitive, clunky & not very modern, it is also expensive, some time also lags performance, limited options for landing pages, hard to customize reports, support is also not quick & sometime also not helpful. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Manual, Repetitive Marketing Tasks, Low lead Quality, Disconnected marketing Channels, lack of personation, Campaign ROI. It helps in automating workflow, targeting the right audience, & many more. ### 31. Powerful marketing automation with a steep learning curve **Rating:** 3.5/5.0 stars **Reviewed by:** Sasha Z. | Founder of Early-Stage Startup, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** January 02, 2025 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Adobe Marketo Engage?** Marketo offers robust automation features, detailed campaign tracking, and seamless integration with CRMs like Salesforce. The segmentation and lead scoring capabilities are especially useful for targeted B2B marketing. Once set up, the workflows save significant time and improve engagement. **What do you dislike about Adobe Marketo Engage?** The user interface feels outdated and unintuitive, especially for beginners. Setting up complex campaigns requires a steep learning curve, and documentation isn’t always clear. Also, the pricing is on the higher end compared to competitors. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Adobe Marketo Engage helps us streamline and automate our lead nurturing, email marketing, and campaign tracking. Before Marketo, we struggled with inconsistent follow-ups and limited visibility into lead behavior. Now, we can segment audiences more precisely, automate personalized outreach, and track engagement across multiple channels. This has improved our conversion rates, reduced manual workload, and provided clearer insights for the sales team. ### 32. Powerful Marketing Tool for Operational Efficiency **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** August 08, 2025 **What do you like best about Adobe Marketo Engage?** I like that Adobe Marketo Engage offers powerful automation, robust lead management, and advanced segmentation capabilities, making it easy to deliver highly targeted and personalized campaigns. Its workflows, analytics, and integration options help streamline marketing processes. **What do you dislike about Adobe Marketo Engage?** Reporting can be limited without customization, and platform speed can occasionally lag during heavy use. Data quality and governance have also been a challenge. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Marketo Engage helps me target and personalize emails at scale, automate campaigns, effectively manage lead routing, measure performance with detailed analytics, and streamline workflows for faster, more effective marketing. ### 33. Great for Coordinated Campaigns, Some Room for Improvement though but generally helpful **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **G2 Icon:** Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise. **Reviewed Date:** December 16, 2025 **What do you like best about Adobe Marketo Engage?** It supports coordinated campaigns across email, web, mobile, chat, events, digital ads, and more, ensuring consistent customer experiences wherever they engage. **What do you dislike about Adobe Marketo Engage?** It may be challenging for new users. Many people describe the interface as unintuitive and overwhelming, requiring significant time or training to master **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Marketo Engage strikes a decent implementation balance between AI-enhanced personalization, omnichannel orchestration, account-level targeting, and deep analytics. ### 34. Powerful Customization with a Learning Curve Made Easy **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Wholesale | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** October 25, 2025 **What do you like best about Adobe Marketo Engage?** It has amazing customization and personalization options that Adobe Marketo Engage offers, also creates highly customized scoring models that evaluate a lead’s demographic data. **What do you dislike about Adobe Marketo Engage?** It can take it bit to get used to but with the help that it offers and information it's easy to get a hang of. It could offer more in-depth explanation on certain tools. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** It's a great use of AI implementation which makes workflow more easier and can make creating channels for different profiles a lot easier. Everything is orchestrated. ### 35. Powerful and sophisticated, but with a learning curve and integration challenges. **Rating:** 3.5/5.0 stars **Reviewed by:** Zachary Hawkins Z. **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **AI Translated:** This review has been translated from Chinese using AI. **Reviewed Date:** December 12, 2025 **What do you like best about Adobe Marketo Engage?** I like the powerful lead generation tools of Adobe Marketo Engage, which help me accurately target high-value potential customers through channels such as social media, website forms, and emails. In terms of marketing campaign planning and execution, the rich templates and intuitive interface make creating personalized campaigns simple, enhancing the appeal and relevance of the campaigns. I appreciate its automation features, which can automatically trigger email marketing processes based on customer behavior, greatly saving manpower and time costs, and ensuring the timeliness and consistency of marketing actions. The intelligent workflow customization allows me to design highly personalized paths according to business needs and marketing goals, improving the targeting and effectiveness of marketing campaigns. Additionally, Adobe Marketo Engage has excellent data integration capabilities, especially its seamless integration with our commonly used CRM systems like Salesforce, which greatly enhances the coordination efficiency between marketing and sales. **What do you dislike about Adobe Marketo Engage?** High operational difficulty: Marketo Engage is rich and deep in functionality, which makes its user interface and backend settings relatively complex. For new users, mastering and utilizing all the features proficiently requires a significant amount of time to learn. For example, when setting up complex marketing automation processes, it involves configuring numerous rules, conditions, and trigger mechanisms, and any slight mistake can lead to process errors. Moreover, the interconnection between different functional modules means that a change in one area can affect others, increasing the difficulty of learning and operation for users and reducing work efficiency. Limited training resources: Although Adobe provides some official documentation and training materials, these resources sometimes fail to meet the needs for comprehensive and in-depth learning for beginners. Especially when encountering complex real-world business scenarios, the documentation may lack targeted solutions. Additionally, the update speed of online training courses sometimes cannot keep up with the iteration speed of software features, resulting in a discrepancy between what users learn and the actual functionality. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** I use Adobe Marketo Engage to precisely filter leads and automate lead nurturing. Its scoring system helps me quickly identify high-intent prospects, while the automation features save a lot of manpower, improve conversion rates, and achieve efficient marketing. ### 36. Powerful, but with a steep learning curve **Rating:** 4.0/5.0 stars **Reviewed by:** Edward M. | Paid Media Buyer , Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **AI Translated:** This review has been translated from Spanish; Castilian using AI. **Reviewed Date:** March 25, 2025 **What do you like best about Adobe Marketo Engage?** I like the robustness and flexibility it offers for marketing automation. Advanced segmentation, campaign personalization, and integration with other Adobe tools and CRMs like Salesforce make it very powerful. Additionally, detailed analytics help measure performance and optimize strategies in real time. **What do you dislike about Adobe Marketo Engage?** The interface may feel a bit outdated and not as intuitive as other platforms. Also, the learning curve is steep, so it requires quite a bit of time to make the most of it. Additionally, the support could be faster and more efficient in resolving technical issues. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** One of the main problems is its complexity and steep learning curve, which can make adoption difficult for new users. However, this also means that the platform is very robust and offers many advanced features. Once you master the tool, you can create sophisticated automations and highly effective strategies that simpler software does not allow. ### 37. Great for any beginner marketers **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Business Supplies and Equipment | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** August 25, 2025 **What do you like best about Adobe Marketo Engage?** I love using adobe marketo engage because it is a valuable hub for finding integrations, applications or add-ons that extend the power of adobe marketo. It helps you easily find external sources and connect them to third-party solutions which is amazing. **What do you dislike about Adobe Marketo Engage?** It was a little hard to navigate at first, but after spending some time in the platform it was easy. I have had some small issues connecting with external sources, but this was easily fixable. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** I use adobe market engage to provide an overall better marketing experience to my company. I like to connect to tools that allow me to make fixes to my website and have a better customer experience. ### 38. Proactive and agile **Rating:** 4.0/5.0 stars **Reviewed by:** jacqueline R. | Logistics coordinator, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** July 24, 2025 **What do you like best about Adobe Marketo Engage?** Security, integrate all in one place. Obtain and maintain our main force to catch new clients through the many different tools that our clients use to count their metrics. **What do you dislike about Adobe Marketo Engage?** It's way too expensive, taking care of having everything in one place to manage our client metrics could be costly for my type of utility use. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Designed to solve several key challenges that marketers—especially in B2B environments—often face. Below is a breakdown of the problems it addresses, along with how that can benefit your marketing strategy. ### 39. Standard Adobe Product - you get what you need out of it **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Wholesale | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** June 05, 2025 **What do you like best about Adobe Marketo Engage?** Compared to the competitors like customer.io marketo engage provides a more comprehensive experience across the board for all things analytical. The extensive features like setting up stream cadences and vetting and prioritizing leads was incredibly helpful in helping to verify the validity of paid leads received. Any issues faced were adeptly met with supportive members from the CS team. Overall usage was fairly easy as well with personal use varying between weekly to monthly. **What do you dislike about Adobe Marketo Engage?** The UI feels a bit dated and much like other adobe products at times does not feel intuitive. Navigation can be a challenge with file paths being challenging to navigate around at times. While implementation felt easy, Integration with non-Adobe native apps such as Salesforce felt less intuitive and slightly more challenging. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** While I am not using it in my current company, previously it helped us facilitate the validation of leads and streamline the lead to sales rep process which saved us time and manual effort on our end. Having previous experience with apps across the Adobe product suite was definitely beneficial however for someone who is new to adopting the technology this may be a bit more difficult. ### 40. Adobe Marketo Review **Rating:** 4.0/5.0 stars **Reviewed by:** Andrea A. | Sr. Demand Generation Manager, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** July 21, 2025 **What do you like best about Adobe Marketo Engage?** The ease of use and I like how robust and customizable Marketo is it gives me full control over campaign automation, lead nurturing, and segmentation. **What do you dislike about Adobe Marketo Engage?** The interface can feel clunky at times. Some tasks that should be simple, like basic reporting or asset management, can be more time-consuming than expected. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Marketo helps us automate and personalize our lead nurturing at scale, which saves time and ensures consistent outreach. It also improves our ability to segment audiences and track engagement, ultimately driving better-qualified leads and stronger campaign performance. ### 41. Adobe Marketo Engage – Marketing Automation Uncovered **Rating:** 4.0/5.0 stars **Reviewed by:** ABHAY K. | R&D Executive , Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** November 11, 2023 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Adobe Marketo Engage?** Personalized conversations and lead routing in real time. Summaries, chapters, and automated FAQs for better engagement. Rich, interactive reporting for deeper insights. Drag-and-drop, on-brand email creation without coding. **What do you dislike about Adobe Marketo Engage?** Steep learning curve for new users, High licensing cost, Integration challenges with other tools, Slower performance with large campaigns, User interface could be more modern and intuitive **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Problem solving ### 42. Marketing Manager **Rating:** 4.5/5.0 stars **Reviewed by:** Divyam K. | Change Program Manager, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** March 13, 2025 **What do you like best about Adobe Marketo Engage?** Adobe Marketo brings a lot to the table when it comes to marketing automation. It helps take care of repetitive tasks like email campaigns, lead nurturing, and customer segmentation, making it easier to engage the right people at the right time. One of its biggest strengths is how well it manages leads—tracking engagement, scoring potential customers, and helping sales teams focus on the most valuable opportunities. Plus, its ability to personalize marketing efforts through dynamic content and customer journey mapping ensures that messaging feels relevant rather than generic. Another major upside is how seamlessly Marketo integrates with tools like Salesforce, Microsoft Dynamics, and other Adobe products like Experience Manager and Analytics. This makes it easier to connect the dots across different marketing efforts and keep everything running smoothly. It also supports multi-channel marketing, so whether it’s email, social media, mobile, or paid ads, everything can be managed from one place. On top of that, Marketo’s AI-powered insights and predictive analytics help fine-tune strategies by offering real-time recommendations and A/B testing to see what’s working best. Marketo is also built to scale, making it a great fit for businesses of all sizes. As marketing needs grow, the platform can grow with them. And with strong data security and compliance with regulations like GDPR and CCPA, businesses can feel confident about privacy and protection. Overall, Marketo stands out for its ability to automate, personalize, and optimize marketing efforts, making life easier for marketers while delivering better results. **What do you dislike about Adobe Marketo Engage?** One of the biggest drawbacks is its steep learning curve—the platform isn’t the most intuitive, and new users often require significant training to get up to speed. The interface can feel a bit outdated and clunky, making simple tasks more time-consuming than they should be. Additionally, setting up campaigns, workflows, and reports can be complex, sometimes requiring more manual effort than expected. Another downside is cost. Marketo tends to be more expensive than other marketing automation platforms, especially for small to mid-sized businesses. On top of the high subscription fees, certain advanced features and integrations come at an extra cost, which can add up quickly. Given the price, many users expect more built-in functionality and a smoother user experience. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** By helping businesses streamline their outreach, nurture leads more effectively, and gain deeper insights into target accounts. On the automation side, it eliminates manual, repetitive tasks by enabling businesses to set up trigger-based campaigns, drip email sequences, and lead scoring models that help prioritize high-value prospects. This ensures that marketing teams can engage the right audience at the right time with personalized messaging, rather than relying on one-size-fits-all campaigns. For account-based analytics, Marketo provides detailed insights into how specific accounts are interacting with marketing efforts. It tracks engagement across multiple touchpoints—emails, landing pages, social media, and more—giving a full picture of how decision-makers within a company are responding to different campaigns. With AI-driven predictive analytics, marketers can identify which accounts are showing the strongest intent and tailor their outreach accordingly. Additionally, Marketo integrates seamlessly with CRMs like Salesforce, making it easier for sales and marketing teams to align and take a more data-driven approach to account-based marketing (ABM). Beyond tracking, Marketo’s reporting and attribution models help marketers understand what’s working and what needs improvement. By analyzing engagement trends and conversion patterns at the account level, teams can refine their strategies to focus on the most promising leads and ensure their marketing spend is driving real results. Overall, Marketo simplifies marketing automation while providing deep, actionable insights that help businesses personalize outreach, improve efficiency, and maximize their impact in account-based marketing. ### 43. Very good for segmentation but not user friendly **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Business Supplies and Equipment | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** October 28, 2025 **What do you like best about Adobe Marketo Engage?** Offers seamless connection and integration with other tools. Very good personalisation and segmentation for very targeted and effective marketing campaigns. **What do you dislike about Adobe Marketo Engage?** The platform is not very user friendly and requires time and technical background to be able to use it properly. High cost is another aspect for small to medium businesses **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Very helpful with aligning marketing efforts and sales as well as personalising customer journey. Increased efficiency due to the automation and ability to share data ### 44. Photoshop Powers My Marketing and Side Hustles **Rating:** 5.0/5.0 stars **Reviewed by:** Gurbani G. | Marketing Manager, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** May 15, 2025 **What do you like best about Adobe Marketo Engage?** Marketo Engage makes it easy to automate campaigns, segment audiences, and deliver personalized content. It saves time and helps us drive better engagement and leads. **What do you dislike about Adobe Marketo Engage?** The interface can feel a bit outdated and isn’t always intuitive for new users. There's a learning curve, especially when setting up advanced workflows or reports. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Marketo Engage helps us automate lead nurturing, track user engagement, and align marketing with sales. This has improved our campaign efficiency, generated more qualified leads, and increased overall revenue impact. ### 45. Powerful tool for advanced marketing automation and lead jutting, though it comes with a steep **Rating:** 4.0/5.0 stars **Reviewed by:** Neftali D. | Marketing corporativo, Wholesale, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** May 09, 2025 **What do you like best about Adobe Marketo Engage?** Powerful tool for advanced marketing automation and lead nurturing, good for a lot of works, but it comes with a steep learning curve and a somewhat complete interface for me. **What do you dislike about Adobe Marketo Engage?** It was difficult to know how, I was trying to automatice as a beginner and it take me a lot of time to know how to use it, but as soon I get it I did everything quickly. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** I used to struggle with understanding how prospects were engaging with our emails, the opens were inconsistent, click data was limited, and I had no way to act on user behavior in real time. Then I find it out, and this allowed me to build automated follow up workflows based on real engagement. ### 46. Powerful tool **Rating:** 4.5/5.0 stars **Reviewed by:** Emma S. | Sales Specialist, Telecommunications, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** April 09, 2025 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Adobe Marketo Engage?** One of the best things about Adobe Marketo Engage is how powerful and customizable it is for scaling marketing automation. It’s especially great for companies that have complex buyer journeys and want to deliver personalized, multichannel campaigns at scale. **What do you dislike about Adobe Marketo Engage?** One downside of Adobe Marketo Engage is its steep learning curve, especially for new users. While it's incredibly powerful, that power comes with complexity. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Marketo helps solve the challenge of reaching the right audience with the right message at the right time. For me personally, it’s helped streamline marketing workflows, reduce manual tasks, and improve collaboration across teams. I can focus more on strategy and creativity rather than repetitive tasks. ### 47. Great product- Not easy to use **Rating:** 4.0/5.0 stars **Reviewed by:** Byron S. | Software engineer, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** June 07, 2022 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Adobe Marketo Engage?** Adobe Marketo allows you to set up and create everything you want, I mean automation, emails, and reports, according to your marketing strategy or target. **What do you dislike about Adobe Marketo Engage?** You need a team to keep it running, at least 3 people. There are a lot of things to set up such as emails templates, journeys, segments, etc. Hight price. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Tracking, we can track our customers on our web pages easily. With Marketo automation, we created different flows that allow us to customize and send the right email to the right client at right time. ### 48. Efficient and reliable for campaign execution **Rating:** 3.5/5.0 stars **Reviewed by:** Luisa G. | Email Marketing Manager, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** June 11, 2025 **What do you like best about Adobe Marketo Engage?** The advanced automation capabilities make it easy to build complex customer journeys that are highly targeted and scalable, also its lead scoring and segmentation tools and integration with big CRMs. **What do you dislike about Adobe Marketo Engage?** The UI feels a bit outdated and can be hard to navigate. Sometimes the system lags or has bugs that slow down campaigns, and it's not easy to learn at first. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Marketo helps us automate and personalize our marketing at scale, which saves time and ensures we're reaching the right people with the right message. It solves the problem of managing multiple campaigns manually and makes it easier to track performance and improve results ### 49. Marketo is great!! **Rating:** 4.5/5.0 stars **Reviewed by:** Emily T. | Marketing Operations Manager, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** March 18, 2025 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Adobe Marketo Engage?** Marketo has allowed us to streamline and optimize our marketing campaigns and implement nurture strategy for our leads. It has been instrumental in lead management. I have used it at 3 different companies and always had a great experience. Customer support at Marketo is great and have a great dedicated CSM. **What do you dislike about Adobe Marketo Engage?** People who are not familiar with Marketo can be very discouraged by the UI. The main feedback is that it looks outdated. However, with new roadmap updates this has become easier for team members. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Solving manual processes through automation. Helping to continue to engage leads through nurtures. Supports our data tracking and analytics. Instrumental in our marketing to sales handoffs and visibility into lead engagement. ### 50. good place to acquire marketing leads **Rating:** 5.0/5.0 stars **Reviewed by:** Gaurav Gupta M. | data analyst, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Source: G2 invite:** Invitation from G2. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** June 16, 2025 **What do you like best about Adobe Marketo Engage?** it is simple with alot of features and i use it very often it provides great support aswell. it can be integrated with adobe experience manager tool and other tools aswell **What do you dislike about Adobe Marketo Engage?** well suited for adobe workspaces if your workspace already has adobe ecosystem it is a great add but for other there might be a learning curve and hard but will take a awhile to get familiar with all the options **What problems is Adobe Marketo Engage solving and how is that benefiting you?** it helps maintain a clear record of interaction with customers and builds great insights aswell which is a much needed thing if you are working on consumer data ## Adobe Marketo Engage Discussions - [How do you improve impact into your performance?](https://www.g2.com/discussions/24008-how-do-you-improve-impact-into-your-performance) - 2 comments, 3 upvotes - [What is Adobe Marketo Engage used for?](https://www.g2.com/discussions/what-is-adobe-marketo-engage-used-for) - 2 comments, 2 upvotes - [How to improve Marketo reporting](https://www.g2.com/discussions/how-to-improve-marketo-reporting) - 2 comments, 2 upvotes - [How various features and capabilities affect marketing productivity, campaign effectiveness?](https://www.g2.com/discussions/how-various-features-and-capabilities-affect-marketing-productivity-campaign-effectiveness) - 1 comment, 2 upvotes - [Does Marketo support cc and bcc of email?](https://www.g2.com/discussions/does-marketo-support-cc-and-bcc-of-email) - 1 comment, 2 upvotes - [View Adobe Marketo Engage pricing details and edition comparison](https://www.g2.com/products/adobe-marketo-engage/reviews?page=5§ion=pricing&secure%5Bexpires_at%5D=2026-09-19+00%3A18%3A24+-0500&secure%5Bsession_id%5D=68ec5787-d72a-4f06-9a93-cc5ab32f59b2&secure%5Btoken%5D=294055ce179d93c340a64dbcc3817cf400c030dbc7952ca0c2a7decdeff52399&format=llm_user) ## Adobe Marketo Engage Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization - Conversion Rate Optimization - Multivariate Testing - Customizable Forms **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Integrated Workflows** - Task Management - Email Tracking/Automation - Calls and Voice - Other Outreach Options - CRM Integration - Calendar - Shared Records - Business Process Automation - Performance Management - Calendar Management - Sales Pipeline Management - Communication Management - Campaign Management **Agentic AI - Email Tracking** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Outbound Call Tracking** - Autonomous Task Execution - Natural Language Interaction **Agentic AI - Sales Enablement** - Autonomous Task Execution - Natural Language Interaction - Proactive Assistance **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Agentic AI - Account-Based Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Email Tracking - Automated Alerts and Tasks - CRM Lead Integration - Third-Party Integrations - Real-Time Data - Social Marketing - Email Marketing - Multi-Channel Marketing - Conversion Tracking - ROI Tracking - Activity Tracking - Engagement Tracking - Campaign Segmentation - Search Marketing - SMS Marketing - Website Visitor Tracking **Content Management** - Content Import - Content Creation - Templates - Advanced Search - Content Library - Email Management - Customizable Templates **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis - Trend Analysis **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Activity Dashboard - Multi-Channel Attribution - ROI Tracking - Engagement Tracking - Behavior Tracking - Activity Tracking - Conversion Tracking **Calling** - Record Calls - Generate Location - Call Types - Click-to-Call - Auto Dialer **Analytics** - Open Rates - Link Activity - Attachment Activity **Repeatability and Reportability** - Content Management - Workflow Management - Workflow Performance - Sales Coaching and Insights - Gamification **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting - Campaign Management - Workflow Management - Template Management **Analytics** - Reporting - Alerts - Account-Based Engagement - Content Utilization - Prioritization **Lead Management** - Segmentation - Predictive Scoring - Account Identification - Lead Scoring **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Campaigns** - Proximity Marketing - Alerts/Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation - Campaign Segmentation - Drip Campaigns - Multi-Campaign - Email Marketing - Multi-Channel Marketing - Location-Based Marketing - SMS Marketing - Real-Time Notifications - Mobile Alerts **Contacts** - Personalization - Information Locater - Record Prospect Data - Contact Management **Customizations** - Email Platform Integration - Email Scheduling - Real-Time Notifications - Email Categorization - Templates - Third-Party Integrations **AI and Automation** - Lead Prioritization - Lead Scoring - Best Time of Day Scheduling - Buyer Intelligence - Machine Learning **Generative AI** - AI Text Generation - Generative AI **Additional Functionality** - Contact Management - Email Marketing - Drag & Drop - Drip Campaigns - Workflow Management - Customizable Fields - Monitoring - CRM - Team Management - Click Tracking - Subscription Management - Activity Dashboard - API - Location Tracking - Customer Segmentation - Geolocation - Customizable Branding - Activity Tracking - Data Import/Export - Mailing List Management - Campaign Management - Email Management - Audience Targeting - Reporting/Analytics - AI Copilot - Email Distribution - Email Reminders - Autoresponders - Engagement Tracking - Event Triggered Actions **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising - Drip Campaigns - Multi-Campaign **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization - Journey Analytics - Reporting/Analytics - Campaign Analytics **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Campaign Execution** - Website Personalization - Prioritized Accounts - Trending Accounts - Email Campaigns **Engagement** - Coupons and Promotions - Social Promotion **Insights** - Notes - Daily Summary - Automated Voicemails - Automated Emails - Sorts Prospects - Automated Note Taking - AI/Machine Learning **Generative AI** - AI Text Generation - Generative AI - Lead Generation **Additional Functionality** - Content Delivery - Multi-Channel Communication - Alerts/Notifications - Pipeline Reports - Data Synchronization - Contact Database - Lead Nurturing - AI Copilot - Performance Metrics - Prioritization - Lead Qualification - Marketing Automation - Search/Filter - Content Creation **Additional Functionality** - Meeting Management - AI Copilot - Reminders - Recommendations - Lead Distribution - Workflow Management - Performance Management - Dashboard - Email Management - Lead Management - Activity Tracking - Email Templates - Third-Party Integrations - Customizable Fields - Sales Pipeline Management - Generative AI - Automatic Call Distribution - Call Monitoring - Lead Capture - Deal Management - Call List Management - Multi-Channel Communication - Call Recording - For Contact Centers - CRM - Data Management - Calendar Management - Chat/Messaging - Lead Qualification - API - Task Management - Interaction Tracking - Reporting & Statistics **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics - Behavior Analytics - Real-Time Analytics - Campaign Analytics - Website Analytics - Visual Analytics - Sales Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization - Social Media Integration - Third-Party Integrations **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Agentic AI - Account Data Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Sales Engagement** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Strategic Planning **Learning Management - Sales Enablement** - Sales Training - Sales Coaching - Sales Onboarding **Additional Functionality** - Prospecting Tools - Reporting/Analytics - AI Copilot - Auto-Dialer - For Sales Teams/Organizations **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation - Lead Generation - Content Management - Lead Management - List Management - Mobile Access **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **Revenue Enablement - Sales Enablement** - Cross-Functional Alignment - AI and Automation - End-to-End Customer Journey Insights - Generative AI **Additional Functionality** - Chat/Messaging - Prospecting Tools - Content Delivery - Personalization - Reporting/Analytics - Task Management - Alerts/Notifications - Activity Tracking - Third-Party Integrations - API - CRM - Campaign Management - Audio/Video Recording - Collaboration Tools - Appointment Scheduling - Real-Time Notifications - Contact Database - For Sales Teams/Organizations - Lead Management - Activity Dashboard - Scheduling - Reporting & Statistics - Email Tracking - User Management - Interaction Tracking - Workflow Management - Calendar Management - Lead Capture - Call Recording - Template Management - Customizable Branding - Social Media Integration - Content Management - Performance Management - Lead Nurturing - Document Management - Sales Trend Analysis - Meeting Management - Lead Qualification - AI Copilot - Video Support - Microsoft Outlook Integration - Audio File Management - Engagement Tracking - Contact Management - Goal Management - Sales Planning - Mobile Access - CRM Integration - Pipeline Management - Conversation Intelligence - Access Controls/Permissions - Gamification - Lead Scoring - Opportunity Management - Microlearning - Content Sharing - Real-Time Data - Workflow Automation **Additional Functionality** - Visual Analytics - Autoresponders - Landing Pages/Web Forms - Campaign Analytics - Reporting & Statistics - Campaign Scheduling - Contact Management - Text-to-Win - CRM - AI Copilot - Data Import/Export - Contextual Targeting - Real-Time Data - Mobile Access - API - Coupons - Customizable Templates - Drag & Drop - A/B Testing - Generative AI - Real-Time Analytics - Campaign Management - Event Triggered Actions - Real-Time Reporting - Contact Database - Customizable Branding - Reminders **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Social Media Integration **Additional Functionality** - Social Promotion - Customizable Branding - Monitoring - CRM - Reporting & Statistics - Live Chat - Customer Journey Mapping - Generative AI - Mass Texting - Drag & Drop - Email Templates - Automated Scheduling - Campaign Scheduling - AI Copilot - Social Media Monitoring - Activity Dashboard - Lead Capture - Customizable Templates - Marketing Automation - Event Triggered Actions - Marketing Calendar - Customizable CTAs - Multi-Channel Communication - Data Import/Export - Lead Qualification ## Top Adobe Marketo Engage Alternatives - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - 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