--- title: Adobe Marketo Engage Reviews meta_title: 'Adobe Marketo Engage Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 3166 reviews by the users' company size, role or industry to find out how Adobe Marketo Engage works for a business like yours. aggregate_rating: rating_value: 4.1 review_count: 3166 scale: '5' date_modified: '2026-09-20' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Adobe Marketo Engage Reviews **Vendor:** Adobe **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.1/5.0 **Total Reviews:** 3,166 **AI Verified:** At least 10 G2 reviewers have confirmed using this product's AI features and functionality. ## About Adobe Marketo Engage Marketo Engage is a comprehensive, AI-powered marketing automation platform that enables teams to scale personalized buyer engagement and drive predictable pipeline and revenue growth. It helps attract the right buyers, nurture them across channels and journeys, align sales and marketing efforts, and deliver insights that maximize marketing’s impact on revenue. As a centralized hub for cross-channel campaign orchestration and execution, Adobe Marketo Engage supports businesses of all sizes—helping them acquire, nurture, expand, and retain customers along complex buying journeys. By integrating with sales tools, it streamlines marketing automation, campaign management, and lead nurturing. Whether you’re a fast-growing small business or a global enterprise, Marketo Engage empowers marketing teams to launch more campaigns, generate more sales-ready leads, and boost sales performance. Backed by proven technology, comprehensive services, and expert guidance, Marketo Engage helps thousands of companies worldwide transform marketing from a cost center into a revenue driver. ## Adobe Marketo Engage Pros & Cons Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews. **What users like:** - Users appreciate the **ease of use** of Adobe Marketo Engage, enabling effective automation and personalized marketing effortlessly. (192 reviews) - Users value Adobe Marketo Engage for its **extensive automation capabilities** , enhancing engagement and streamlining communication across channels. (185 reviews) - Users value the **seamless integrations and robust personalization** features of Adobe Marketo Engage for targeted marketing success. (142 reviews) - Users appreciate the **strong integration capabilities** of Adobe Marketo Engage, enhancing their marketing efforts and workflow efficiency. (129 reviews) - Users value the **advanced marketing automation** capabilities of Adobe Marketo Engage, enabling personalized and effective campaign management. (119 reviews) - Users value the **automation efficiency** of Adobe Marketo Engage, making customer engagement and marketing management seamless and effective. (116 reviews) - Lead Generation (103 reviews) - Analytics (101 reviews) - Automation Features (91 reviews) - Capabilities (84 reviews) **What users dislike:** - Users find the **learning curve steep** , making it challenging to navigate and utilize Adobe Marketo Engage effectively. (176 reviews) - Users find the **steep learning curve** of Adobe Marketo Engage challenging without prior experience or technical background. (135 reviews) - Users find Adobe Marketo Engage **not intuitive** , requiring frequent usage to navigate its outdated interface comfortably. (108 reviews) - Users find the **complexity** of Adobe Marketo Engage creates challenges in campaign management and usability for new users. (99 reviews) - Users find the **pricing of Adobe Marketo Engage extremely high** , which limits accessibility and value for tier 3 countries. (87 reviews) - Time-Consuming (69 reviews) - Poor UX (59 reviews) - Outdated Interface (57 reviews) - High Complexity (54 reviews) - Time-Consumption (50 reviews) ## Adobe Marketo Engage Reviews ### 1. beginner user **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** March 18, 2025 **What do you like best about Adobe Marketo Engage?** lots of capabilities, the WYSIWYG is easy to use **What do you dislike about Adobe Marketo Engage?** the complexity of learning how to create a nurture campaign **What problems is Adobe Marketo Engage solving and how is that benefiting you?** speeding up time to create email campaigns ### 2. I help implement Marketo to customers and explain best practices. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** March 20, 2025 **What do you like best about Adobe Marketo Engage?** Most marketing needs are all available in one system. **What do you dislike about Adobe Marketo Engage?** Old landing page template functionality. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Great assessment of leads and efficient marketing options, streamlines the process. ### 3. A great platform for sophisticated B2B marketers to activate campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** March 20, 2025 **What do you like best about Adobe Marketo Engage?** Orchestration capabilities are great for B2B **What do you dislike about Adobe Marketo Engage?** Reporting needs work, but its on the rad map **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Email orchestration and campaign activation, lifecycle management, audience segmentation ### 4. Great tool for small companies! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** January 02, 2025 **What do you like best about Adobe Marketo Engage?** I liked how adobe marketo engage was a one stop shop to help with omnichannel campaigns. We used it specifically for nurture campaigns and had great success. The platform made it easy to set up the campaign and execute **What do you dislike about Adobe Marketo Engage?** Interface was a bit difficult for first time users to figure out **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Hands off email automations are helping our business run more efficiently ### 5. Honest Review of Marketo **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Services | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** March 18, 2025 **What do you like best about Adobe Marketo Engage?** Ease of managing email marketing campaigns at scale. **What do you dislike about Adobe Marketo Engage?** Reporting features and ability to share metrics. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Templatizing email campaigns to help personalize at scale. ### 6. Great analytics for email performance! **Rating:** 4.5/5.0 stars **Reviewed by:** Hannah H. | Marketing Coordinator, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** October 31, 2024 **What do you like best about Adobe Marketo Engage?** Love the integration Marketo has with so many platforms! It is easy to see analytics for email performance and makes creating emails super easy **What do you dislike about Adobe Marketo Engage?** Sometimes it is slow to load! It is not super fast in refreshing information. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Great for sending emails for our companies webinars and seeing what invited numbers we have ### 7. Straightforward and easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** January 16, 2025 **What do you like best about Adobe Marketo Engage?** AME is super easy to use and helps make measuring marketing campaigns easier and more efficient. **What do you dislike about Adobe Marketo Engage?** I haven't used AME as much as I should. I plan on working with customer support to see how I can further utilize it. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** This solves having a small team and makes my time more efficient. ### 8. This is such a Wonderful Software **Rating:** 5.0/5.0 stars **Reviewed by:** Shubham s. | Wordpress Website Developer, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** July 26, 2024 **What do you like best about Adobe Marketo Engage?** What I like is that I can now do email marketing, and personalize content at the same place. And it's effortless to use. Their customer support is very quick and responsive. **What do you dislike about Adobe Marketo Engage?** I personally feel that its price is a little high for me **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Now I don't have to go to multiple channels for automation, I can do it in a single software ### 9. Gold Standard...but it will cost you - both in time and money **Rating:** 2.5/5.0 stars **Reviewed by:** Ajay P. | Director, Digital Strategy & Marketing Operations - Critical Care, Medical Devices, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Source: Thank You page:** Invitation from G2. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** August 01, 2024 **What do you like best about Adobe Marketo Engage?** Reliable. Once you set up a program, you can trust that your email will be sent and your landing pages will be published as expected. **What do you dislike about Adobe Marketo Engage?** You have to create all the reports for each and every program. Yes, you can clone but you still have to go back through and make updates to those reports. There should be automatic reports with standard metrics by default. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Allows us to send emails to targeted groups of audiences, publish landing pages for campaigns and create contact forms for various purposes in order to collect leads. ### 10. Powerful Insights for managing all marketing activities and sales for productivity **Rating:** 4.5/5.0 stars **Reviewed by:** Queenshi j. | Student, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** July 29, 2024 **What do you like best about Adobe Marketo Engage?** Adobe Marketo Engage with its powerful customer supports rely to help out in increasing overall productivity by managing marketing activities and also it works out in increasing sales by doing multiple marketing campaigns. **What do you dislike about Adobe Marketo Engage?** Adobe Marketo Engage is good but is a little bit expensive for buying premium features in my personal views. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Adobe Marketo Engage was really helpful in managing all marketing tasks and campaigns which really works out to increase sales. All marketing analytics tools were there in Adobe Engage which simply checks all activities and shows the best result out of it. ### 11. Innovative ideas to run multiple marketing campaigns very comfortably **Rating:** 4.5/5.0 stars **Reviewed by:** Priyanshu K. | Student, Education Management, Enterprise (> 1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** July 29, 2024 **What do you like best about Adobe Marketo Engage?** Adobe Marketo Engage helps marketing teams be the drivers of demand and growth in their companies by delivering exceptional experiences in concert with sales at every stage of the customer journey **What do you dislike about Adobe Marketo Engage?** Premium plan is costly and it lags in free plan **What problems is Adobe Marketo Engage solving and how is that benefiting you?** It aims to streamline marketing processes, improves lead management and enhance customer engagement ### 12. I used Adobe Marketo for Analytics and Reporting **Rating:** 3.5/5.0 stars **Reviewed by:** Aditya T. | Engineer at Marketing Startup, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** August 10, 2024 **What do you like best about Adobe Marketo Engage?** I liked how we can customize the data to create custom dashboard and we can see the data in real time and we can also perfom A/B testing which is another great support feature. **What do you dislike about Adobe Marketo Engage?** I did not find any specific things which I didn't like, the pros overshadow the cons **What problems is Adobe Marketo Engage solving and how is that benefiting you?** It helped me to personalize everything based in the customer behavior, we can create tailored content and offers thereby increasing user engagement and better conversion rate ### 13. Basic user, so no issues thus far. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Writing and Editing | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** January 13, 2025 **What do you like best about Adobe Marketo Engage?** The campaign automation is handy and streamlines my work. **What do you dislike about Adobe Marketo Engage?** The complexity of the setup was a bit annoying. I don't use it enough to say it's bad or good. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Lead management and email marketing. ### 14. Effective yet complex **Rating:** 3.5/5.0 stars **Reviewed by:** Sairaj B. | UX Designer, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** August 19, 2024 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Adobe Marketo Engage?** I appreciate Adobe Marketo Engage's robust automation and segmentation capabilities, which make targeted marketing campaigns more effective. **What do you dislike about Adobe Marketo Engage?** I dislike Adobe Marketo Engage's steep learning curve and the sometimes overwhelming complexity of its features, which can make it difficult for new users to navigate efficiently. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Adobe Marketo Engage streamlines my marketing automation and mobile campaigns, making it easier to target and engage with my audience, leading to better conversions. ### 15. The most dynamic platform for marketing campaigns. **Rating:** 4.5/5.0 stars **Reviewed by:** Vidi S. | Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** December 20, 2023 **What do you like best about Adobe Marketo Engage?** This is a very complete platform in which you can run multiple functions mainly email marketing campaigns but it is fundamental the ability that Adobe Marketo Engage has to follow up the CRM as it can perfectly manage customer data and improve workflow with a fairly intuitive platform and with a technical support that is always there to solve problems that arise, but what makes Adobe Marketo Engage special is that it has the virtue of carrying out marketing campaigns and maintain effective workflow and this is to its wide range of integration with CRM platforms. **What do you dislike about Adobe Marketo Engage?** During the time we have been implementing Adobe Marketo Engage as one of our main tools for general management of the company, we have not presented any function that can generate headaches, on the contrary, every day we are maximizing the usefulness of this platform. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Since we are using Adobe Marketo Engage our environment has become more dynamic, because due to the AI feature that contains this tool we have been able to raise some options before making marketing campaigns which has also made us more effective in managing our tasks to keep customers satisfied, noting that our reports have strengthened our confidence and commitment to customers with the quality we have to accurately customize marketing campaigns in order to capture top consumers. ### 16. Not a SaaS that I was impressed with **Rating:** 0.5/5.0 stars **Reviewed by:** Jonathan F. | President, Marketing and Advertising, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** August 06, 2024 **What do you like best about Adobe Marketo Engage?** It worked well with our other adobe products, so that was easy to transition into work together. That was probably the only thing that I saw as an upside. **What do you dislike about Adobe Marketo Engage?** To me, very clunky. Felt like it was 5 years old. Needs update. We struggled with understanding functions **What problems is Adobe Marketo Engage solving and how is that benefiting you?** The goal was to simplify our marketing and account management, but again we have struggled to be able to get an intuitive feel of what it offers ### 17. Automatically markets all products through marketing campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Lionel S. | Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** December 10, 2023 **What do you like best about Adobe Marketo Engage?** It is a tool based entirely on the orchestration of marketing through email campaigns where it seeks to attract customers and at the same time increase the customer base as it has features of customization in campaigns which is what users currently seek when they want to market any product. Adobe Marketo Engage is very particular because it is mainly a very intuitive platform that also offers each of its users the ability to track each product that launches to see if it is profitable or not, or if the product is truly competitive, and at the same time identifies and contacts the most potential customers who are interested. **What do you dislike about Adobe Marketo Engage?** Your programming with templates is a little unstable since in some cases they tend to leave unprocessed templates that have already been successfully completed. This is an error that I have encountered a few times, but it is important to modify this variable. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** With this platform, we are able to maintain constant marketing without the need to manually market the products to each client at every moment. It has also helped us attract new customers and, in turn, we have increased our reliability with potential customers because Adobe Marketo Engage classifies them in an orderly manner from the least potential to the most potential, thus meeting the needs of each of the services they decide. ### 18. Improvement is necessary **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** August 15, 2024 **What do you like best about Adobe Marketo Engage?** It is a very clean layout without putting too many fields/designs on the page, staying away from oversaturating the interface **What do you dislike about Adobe Marketo Engage?** Lacks advertising, and the first time I did research on it, I was still with many questions (one of them was pricing) and I wished there were more friendly tutorials since it is not that easy to pick up especially for someone who is just starting with marketing, can be overwhelming **What problems is Adobe Marketo Engage solving and how is that benefiting you?** I think that execution time is great, on the other hand, once you get used to it, it is not that hard to make changes. ### 19. I needed Adobe Marketo Engage **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** August 06, 2024 **What do you like best about Adobe Marketo Engage?** I am able to automate 50% of my marketing client work using Marketo Engage. **What do you dislike about Adobe Marketo Engage?** Nothing. It is quite helpful! I would recommend it to anyone looking to automate their marketing campaigns, customer journeys, get high-level analytics, and more. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** It's very easy to use and centralizes all of the needed marketing automation solutions in one place and with a single payment. ### 20. Professional Lead Management Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Jay S. | Marketing Lead, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** June 26, 2024 **What do you like best about Adobe Marketo Engage?** Scoring Setup, Revenue Cycle, Email campaign and Nurture Program, Tag and Reporting. In short, the Marketing Activity panel is awesome and analytics too. **What do you dislike about Adobe Marketo Engage?** Nothing so far, they keep adding new features like API enhancement, dynamic chat, and integration ways. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Creating an MQL model to sync with the CRM team so that once a lead is qualified, it can be followed up by the sales team. As well as cross-channel marketing emails as nurture, automated emails, and webhook to send out data to the CDP platform. ### 21. Adobe Marketo is a Amazing marketing automation tool **Rating:** 5.0/5.0 stars **Reviewed by:** Kaushal Kishor S. | Co-Founder, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** July 25, 2024 **What do you like best about Adobe Marketo Engage?** What I personally Liked is that By using Adobe Marketo Engage I can quickly start marketing automation and its easy to impliment. and they also give good customer support to resolve queries **What do you dislike about Adobe Marketo Engage?** I dislike about Adobe Marketo Engage is, Its pricing is little high **What problems is Adobe Marketo Engage solving and how is that benefiting you?** By using marketing automation, It save a lot of my time and energy and makes me more productive ### 22. A powerful marketing automation tool for Saas and B2B **Rating:** 4.5/5.0 stars **Reviewed by:** Hilary S. | Sr. Director, Marketing, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** March 05, 2024 **What do you like best about Adobe Marketo Engage?** One of the best things about Marketo is the ability to leverage it as a B2B platform. Being able to level contacts up to the account level is essential when you're working at a Saas platform that deals with B2B customers. Marketo has really powerful database capabilities and comprehensive syncs to other platforms, which makes it a standout product to work with. It does everything we need and more! **What do you dislike about Adobe Marketo Engage?** The interface is outdated and slow. It has a steep learning curve and a deep implementation process - plus the cost - which doesn't make it easy for a smaller company to adopt. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** We use Marketo to send all of our emails, as well as for database activities like scoring leads and stamping leads with different criteria so they are routed properly. ### 23. Kept me 'engaged'! **Rating:** 3.0/5.0 stars **Reviewed by:** Sean D. | Technical Writer, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** August 08, 2024 **What do you like best about Adobe Marketo Engage?** I liked how it allowed us to automate customer journeys across multiple channels, including email, social media, and web. **What do you dislike about Adobe Marketo Engage?** There may have been some times where I wasn't finding the data I was looking for. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Customer engagement - I always need customers response and engagement to build off and improve what I can do. ### 24. Assisted me in work **Rating:** 4.0/5.0 stars **Reviewed by:** Samantha L. | Customer Success Manager, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** August 05, 2024 **What do you like best about Adobe Marketo Engage?** It made marketing for my company incredibly easy. **What do you dislike about Adobe Marketo Engage?** It's not a full CRM. Ideally it would be all in one so I don't have to continue to use sales force. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Helping me solve marketing automation issues. Allows me to make things more efficient and ensure I'm constantly sending out messages to my clients. ### 25. So far its been working great. **Rating:** 4.0/5.0 stars **Reviewed by:** Sean L. | Marketing Specialist, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** August 06, 2024 **What do you like best about Adobe Marketo Engage?** Scale and size. It makes running large marketing campaigns easy to track. **What do you dislike about Adobe Marketo Engage?** Sometimes the platform can be glitchy and require refreshing. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** The problem that it allows is enabling us to run large-scale marketing email campaigns. The tracking feature have allowed us to accurately measure what copy and strategy works and what doesn't. ### 26. Best tool to orchestrate marketing campaigns. **Rating:** 4.5/5.0 stars **Reviewed by:** Chilliu H. | Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** October 31, 2023 **What do you like best about Adobe Marketo Engage?** It is a marketing tool that drives the growth of any company as it is responsible for disseminating the information that customers need to exploit in the market, also with the integrations it has the ability to manage projects and data which is linked to the main function of this tool which is the orchestration of marketing campaigns and diversification of products in the market to achieve better capture revenue. **What do you dislike about Adobe Marketo Engage?** The only thing I dislike about Adobe Marketo Engage is that there is an error in the orchestration process of the marketing campaigns it tends to get stuck and all the work that was being done is lost, which generates to start coding again each product to put it in the market and start the orchestration all over again. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Our project management service for potential customers has been first class thanks to the analysis that is generated in the orchestration of marketing campaigns, Adobe Marketo Engage as it specifies in detail the innovations they want to implement in each of the products products they want to expand in the market, thus achieving greater profitability by increasing sales. ### 27. Adobe Marketo Engage for Marketing Automation **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Market Research | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** August 19, 2024 **What do you like best about Adobe Marketo Engage?** I appreciate its customization options and integration, which allow for custom marketing campaigns and performance tracking. **What do you dislike about Adobe Marketo Engage?** The platform's complexity and a steep learning curve can be overwhelming for new users, and it can be costly, especially for smaller businesses with limited budgets. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Marketo Engage helps to streamline the creation and management of multi-channel marketing campaigns and integration with various CRM systems, these solutions lead to more efficient marketing operations, better targeting and personalization of campaigns, and more informed decision-making. ### 28. Adobe Marketo Engage Review **Rating:** 5.0/5.0 stars **Reviewed by:** Renitha D. | Scrum Master / Project Manager, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** August 12, 2024 **What do you like best about Adobe Marketo Engage?** It provides a set of tools to streamline and automate marketing efforts such as email repository & campaigns. It can provide personalized emails based on customer behavior. **What do you dislike about Adobe Marketo Engage?** Marketo is slightly expensive. Also it is slow at times. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** It provides tools to streamline and automate marketing processes. ### 29. Improve the design of your marketing campaigns, speed up email delivery. **Rating:** 4.5/5.0 stars **Reviewed by:** Henry R. | Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** October 24, 2023 **What do you like best about Adobe Marketo Engage?** We love Marketo for its integration and CRM options, they allow us advanced mobile marketing, thanks to Leads management and sales flows our website design and development have been growing over time, offering solutions to our customers. Our content management system has also improved since the implementation of Marketo and use in our facilitates, in fact, we value very much the reporting management as we can improve the whole marketing ROI of the company. Marketing campaign management has been another important point of using this platform, as it has given us better digital communication options, brand enhancement, and more advanced digital marketing. The tool can be used in any country or region, the courses offered and training are excellent the truth the training provided by the technical support are well-structured from start to finish with advanced modules. It is not easy to use at first, but you adapt to all the functions it offers, and the support team provides private advice at all times. **What do you dislike about Adobe Marketo Engage?** It makes me uncomfortable to have to integrate other products with Marketo to solve data cleansing problems, I have found it necessary to create campaigns to detect anomalies in emails that do not work, it would be useful a feature where these could be debugged more quickly, slow email deliveries, the user interface is very overpriced we have not had a good update in a long time, the price has risen quite a lot for consideration, professional packages cost a lot of money. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** We are a leading marketing and advertising agency that innovates with security and perseverance, since the implementation of Marketo our services for customers have had a considerable improvement, our marketing campaigns are more elaborate and Leads management have better complements, we also implemented the platform for multiple lines of business and work proposals, social media marketing management, thanks to this service we boost our sales in web design, positioning our sites as the best in the market generating customers every day. ### 30. Marketo overall usage **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** August 09, 2024 **What do you like best about Adobe Marketo Engage?** In terms of automation, Marketo is a really powerful tool/platform. It provides variety of automation options(triggers) that covers pretty much everything. I also love their support that they are always responsive and eager to help. **What do you dislike about Adobe Marketo Engage?** I think Marketo could work more on the reporting side. Occasionally, the report didn't capture all records and have to create another local asset within the program to pull the records. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Setting up automations for email and webinar is useful. ### 31. Easy to use & very powerful for enable work! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** August 05, 2024 **What do you like best about Adobe Marketo Engage?** Engage has been an extremely intuitive and easy software to use. The capabilities offered to me has enabled me to dive deeper into my analysis in ways I would have never thought about. Highly recommend! **What do you dislike about Adobe Marketo Engage?** Engage, since it has such vast capabilities takes a while to learn the full breadth of capabilities. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** We primarily use Engage for account analysis to dive deep into the wins/losses around an account to make further and stronger forecasting assessments. ### 32. A versatile tool that can make a marketer's life easier **Rating:** 4.5/5.0 stars **Reviewed by:** Pavel I. | Senior Customer Marketing Manager, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** September 29, 2023 **What do you like best about Adobe Marketo Engage?** I'm using Marketo on a daily basis, digging into 2 completely different instances in terms of usecase and setup. I love the fact that it's operation is based on small simple steps - I very often compare it to Microsoft Excel - using simple formulas (flow steps) and stacking them together (smart lists and campaigns) can take you a long way. The Marketo community is a super valuable addition to the package as there is often an explanation to anything you might be struggling with, or if it's not there yet, the people in it are very supportive and always willing to help. **What do you dislike about Adobe Marketo Engage?** Support can do a bit better. There have been times when I'd need to go back and forth with the agent in order to explain something again and again until they understand. Marketo also usually presents the organization with a quick start template for emails and landing pages, but this rarely covers all needs and so far it has never been updated with newer designs or features. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Marketing automation is top of this list, of course. The time saved hugely benefits the team and organization. Being able to use report subscriptions and webhooks and connect Marketo to the corporate chat app is also a convenient way to keep everyone updated. ### 33. One of the most versatile softwares **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Manufacturing | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** August 07, 2024 **What do you like best about Adobe Marketo Engage?** The the marketo interface is easy to understand and use. It is easy to train people on the software and it helps give presentations a clean look through the dashboards **What do you dislike about Adobe Marketo Engage?** I think there is still room for growth when compared to other softwares and websites providing somewhat similar value propositions such as hubspot. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** The software has helped us structure our marketing efforts and combine everything together as compared to before. ### 34. Adobe Marketo Engage, synchronize sales with marketing team. **Rating:** 4.5/5.0 stars **Reviewed by:** Regis N. | Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 27, 2023 **What do you like best about Adobe Marketo Engage?** It is a marketing automation platform that is currently at its maximum capacity because it has a variety of functions that adapt to different companies, providing the ideal customer acquisition functions through automated marketing campaigns managing to provide product information to potential customers so that in this way you have as a benefit the increase in sales, also has a system that is responsible for creating events to maintain interaction with customers from anywhere they are. **What do you dislike about Adobe Marketo Engage?** It is also important to reinforce the stability of the templates as they tend to break easily, generating a certain instability in this department. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** With Adobe Marketo Engage we have not only managed to improve our marketing management of our products, but we have also managed to maintain an ideal interaction with all our customers, it has also managed to synchronize our sales system with the marketing data scoring all potential customers as it tracks the account management of each one constantly. ### 35. Great Tool! Much you can do when you learn it. **Rating:** 5.0/5.0 stars **Reviewed by:** Emma W. | Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** February 27, 2024 **What do you like best about Adobe Marketo Engage?** There are a lot of things you can do. I like the automation piece of it. **What do you dislike about Adobe Marketo Engage?** Getting marketo certified isn't free. If you want more people to learn your tool and then more people to use your tool, you need to make the certification free. You're going to get beat out by other companies who do make their certification free. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** It has solved lead scoring, automations, building smart lists, smart campaigns. It's really helpful. ### 36. Best Automation software for Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Ritesh K. | Salesforce Consultant, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** October 25, 2023 **What do you like best about Adobe Marketo Engage?** It has good Email delivery. It is very easy to use and manage target account. We can easily understand marketing tasks and workflows so it can increase the efficiency of work. It has a large number of tools to target your audience, it has good email and good landing pages. We can easily integrate it with Salesforce. **What do you dislike about Adobe Marketo Engage?** Its subscription price is too high. Its support is a little bit bad according to my experience. I think its report is not as good as the others. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** In my company, because of the previous marketing system, we were facing problems selling our software product, which also harmed our revenue. After implementing this, we have lots of sales. We are able to speed up our email delivery as per our target account management. It helps to automate marketing campaigns. ### 37. Easy to learn; can be frustrating to use. **Rating:** 3.5/5.0 stars **Reviewed by:** Jordan M. | Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 12, 2023 **What do you like best about Adobe Marketo Engage?** Marketo Engage has great tools to target your audience, report on the results of your email campaigns, and design aesthetically pleasing emails and landing pages. It's fairly intuitive to use. While there are a lot of tools for more advanced users, newer users can also jump in with a bit of training. **What do you dislike about Adobe Marketo Engage?** The user experience of building emails and campaigns can be very frustrating. For example, spacing surrounding email components appears much differently in the Marketo email preview than it does in your inbox. About 50% of the time, when you add an image, link, or token to your email, it disappears upon saving and you need to add it a second time. Almost every time you add a line break in your email, you have to save the component, open it again, and save it again before Marketo will reflect the space you added in the email preview. These issues have been happening for years. If Adobe can fix these issues, Marketo will have a much better user experience. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Marketo helps us reach our customers and determine which messaging resonates most with them. We can be more productive and bring in more revenue when we know which offers and which messaging are most appealing to our customers. ### 38. Solid tools to improve your company's marketing. **Rating:** 4.5/5.0 stars **Reviewed by:** Pradeep S. | Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 10, 2023 **What do you like best about Adobe Marketo Engage?** The Marketo Engage solution provides an incredible academic training given by professionals directly linked to the Marketo University, the program is demanding and very complete, they teach you how to take advantage of the software 100% The marketing campaigns adapt to any need and are automatable and self-manageable. It provides scalability benefits that other programs do not have and the ability to obtain reports of each stage of the campaign being carried out. The tools for email management is also another important option to be valued within the platform, as it allows you to create all kinds of campaigns that are sent to your customers via email, with the possibility of also expanding all these procedures to social networks to provide a more robust and complete marketing. The synchronization with SAP C4C is a very important tool within the company as it allows us to manage a data flow in a simpler way, working very well with Marketo, the integration is powerful for studying data from potential customers and new customers, which are then analyzed by the marketing department for management. **What do you dislike about Adobe Marketo Engage?** The software is robust and meaningful, but needs to improve some options, we have the case of the landing pages very important in marketing work for our company, these are complex to work with because you have to have some HTML knowledge that Marketo does not provide in their training, we mostly hire qualified marketing staff to increase sales not programmers. The following detail also needs attention since the software is not customizable, the interface is ambiguous, and I think it is about time that Adobe specialists update this, the software has been on the market for a long time and I have not seen significant changes. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** We are an IT company with a very large marketing department and with many services which have benefited since we implemented Adobe tools, including of course Marketo Engage, currently provides us with solutions for search engine optimization and website marketing, including also is the options we manage and work with, content marketing and social media marketing. Currently, we are also working with Affiliate Marketing. Marketo has improved our system a lot in this aspect, we value this software a lot. We manage projects as well, so the tool is the axis of our marketing projects, their solutions are so complete that I want to recommend the program to all new companies that are starting in the world of digital marketing. ### 39. Adobe Marketo Engage complete software that increases the profitability your company **Rating:** 4.5/5.0 stars **Reviewed by:** Marco P. | Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 05, 2023 **What do you like best about Adobe Marketo Engage?** It is a fairly complete tool, focused on marketing automation composed of webinars, form editor, landing templates, which significantly help you to elaborate reports through the management and analysis of programs that contain Adobe Marketo Engage, being this has a quite striking workflow management, taking into account that this engine is what makes this software quite attractive. **What do you dislike about Adobe Marketo Engage?** Taking into account that this is a very complete software but at the same time is complex, which leads to have a fully trained staff when you start using Adobe Marketo Engage for the first time because it tends to be a bit confusing since the tutorial does not cover all of its functions, however after configuring the software according to your needs it is very intuitive and works efficiently. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Previously we had a deficit in marketing management, but at the time we started to run marketing campaigns performed by Adobe Marketo Engage we have been in a fairly significant economic increase, just as from that moment we also managed to improve workflow management, report analysis through integrations we managed to cover more customers, until today the experience we have had with this software is excellent, and we hope to continue to enjoy it. ### 40. Create quality marketing campaigns and improve your company's entire sales system. **Rating:** 4.5/5.0 stars **Reviewed by:** Indra F. | Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 04, 2023 **What do you like best about Adobe Marketo Engage?** I consider Marketo Engage the number one tool to manage our B2B marketing clients, its marketing automation options are simply spectacular, the account based marketing tools are another of the opportunities that the software provides to improve the best customer experience, the email marketing campaigns is another feature that is highly valued by our team. The personalization of the service is done in real time and its reporting options allows us to better manage our sales process, including options to manage events. Undoubtedly Marketo offers the best content personalization features that I have been able to use, including multichannel interaction within the platform, we can always optimize our services with this tool. **What do you dislike about Adobe Marketo Engage?** The software performs its tasks optimally and without problems, however, the interface of this program is outdated, in short it is not attractive to the eye would be interested in future updates to have more dynamic in terms of customizing the image of the program. Another problem is its high cost, this tool can not be used by any company you have to shell out a good amount of money for its acquisition, the demo version is not very complete you have to be forced to pay the subscription to have access to the content and to really test the program. The interface in its stagnation and longevity is difficult to handle for newer users. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** This service has allowed us to improve our customer management as well as our sales within the company, with this software our marketing automation functions have increased, improving all our services in the process. Thanks to this tool, we have been able to track our sales funnels effectively, improving our economic performance and growing our services over time. In the area of social networks we have benefited greatly since the management has improved since the implementation of the service. It is a communicative tool, our email marketing campaigns have grown up to 30% in the last year, obtaining higher and higher profits. ### 41. Streamline your marketing! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** November 15, 2023 **What do you like best about Adobe Marketo Engage?** Marketo provides a comprehensive suite of marketing automation tools that can streamline marketing tasks and workflows. The Marketo layout is easy to follow compared to other Marketing Automation Platforms. Another great aspect of Marketo is the community. There are regular meet ups (online and in person) and a god support team as well as plenty of users online that can help you out with any issues you are facing. There are also a number of features such as Launchpoint that make ease of implementation to other systems easy as there are a lot of native integrations to Marketo. **What do you dislike about Adobe Marketo Engage?** There can be a steep learning curve if you are not used to a Marketing Automation Platform, so it can be daunting for beginners and may require extensive training to utilize its capabilities. Thankfully there is plenty of training available. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Marketo brings sales and marketing teams together to strategize and execute as a unified team, leading to more effective customer engagement and improved lead nurturing. It leads to improved customer engagement and increased effectiveness of digital marketing. ### 42. Improve interaction with customer flow thanks to Marketo's marketing campaigns. **Rating:** 5.0/5.0 stars **Reviewed by:** Jalil B. | Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** August 31, 2023 **What do you like best about Adobe Marketo Engage?** It integrates easily with most CRM software on the market, so I consider the tool automatic and versatile, the initial configuration is very intuitive, in Marketo we have options to filters, data management, which go very well with the tool. The bulk of the platform and undoubtedly the most attractive is the ability to manage marketing campaigns, what more to say that the platform is the number one worldwide for marketers, integrated with the Salesforce Marketing Cloud platform, it becomes an infallible synchronization system for enterprise marketing management, I consider this tool the cradle of email marketing campaigns, social networks and many more market management. The flexibility for the commercial workflow within the platform is excellent, automate your entire system and marketing flow is the main aspect to take into account to acquire the service, leads can be managed from the platform as well, obtaining reports is another aspect to take into account of this service, undoubtedly the best solution for marketing and sales. **What do you dislike about Adobe Marketo Engage?** I can not judge negatively the software the truth is that it has offered me the best marketing solutions, however, we have to work on the reporting option since I consider it is the weakest, another problem is its cost Marketo Engage varies greatly in its prices compared to other similar services, I do not consider this a limitation, but it can cause problems to smaller companies, the initial group configuration or called learning curve can become complex if you do not have previous knowledge we are a team of 5 people and the truth synchronize with the tool took us more time than estimated. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** With Marketo we manage most of our email marketing campaigns, as well as customer management and workflow, it is a complete ally for the management of customer information that allows us to create solutions to obtain more visits and purchases within the platforms of the customers we manage, it has provided us with marketing automation that other tools have not been able to, it is also a proven solution for obtaining reports and this has benefited us a lot within the company. It has also allowed us to track our sales function, as well as develop and execute ideas for sales funnels. ### 43. Very helpful application for managing documentation **Rating:** 5.0/5.0 stars **Reviewed by:** Deni I. | Senior Associate Salesforce Developer, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** August 05, 2024 **What do you like best about Adobe Marketo Engage?** Customer Support, number of Features, Ease of Use **What do you dislike about Adobe Marketo Engage?** I don't think that Adobe has downsides for now. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Converting documents ### 44. The standard for a reason **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** August 09, 2024 **What do you like best about Adobe Marketo Engage?** The benefits of Marketo Engage is that it's been around forever so there are a lot integrations and connectors with other systems **What do you dislike about Adobe Marketo Engage?** It is not easy to design emails in Marketo, even after all of the updates and templates. The editor is very clunky. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Connecting email marketing campaigns with impact/influence on pipeline ### 45. Adobe Marketo Engage minimizes effort and boosts revenues **Rating:** 4.5/5.0 stars **Reviewed by:** Dylan E. | Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** August 23, 2023 **What do you like best about Adobe Marketo Engage?** Initially, one of its most attractive functions is the marketing automation that helps facilitate the campaigns of the services carried out in the company through email, as well as performing very objective analysis of each customer who enjoys the benefits provided, and in this way, effective communication is achieved according to the content that each user needs. **What do you dislike about Adobe Marketo Engage?** One of the disadvantages of Adobe Marketo Engage is that the trial version does not have all the functions that the software really offers, which may make you hesitate at the beginning to hire the service, but once you have purchased the full package, it is difficult to find any disadvantage. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Within our company, there was a great weakness in the marketing system of our products, as it was difficult to get the various services provided by mail, but with the implementation of Adobe Marketo Engage, that was minimized almost entirely apart from improving these efforts, which considerably boosted revenue and made our business processes more efficient. ### 46. Very good **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Building Materials | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** August 09, 2024 **What do you like best about Adobe Marketo Engage?** Easy to implement and a very good tool to have in the stack **What do you dislike about Adobe Marketo Engage?** UI is not as user friendly. overall that is it but really nothing that i dislike. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Managing and nurturing leads through the sales funnel can be complex and time-consuming, especially when dealing with a large volume of leads. ### 47. Adobe Marketo Engage a solution to improve the marketing flow of your company. **Rating:** 4.5/5.0 stars **Reviewed by:** Mohamed S. | Sales Operations Manager, Marketing and Advertising, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** August 22, 2023 **What do you like best about Adobe Marketo Engage?** Marketo is a platform that offers its users many advantages because of its high professionalism and quality. One of the things I like about this platform is its ease of use because, unlike other platforms, it is completely simple and functional to use with good users. It has features that allow for analysis to understand the visibility of people who will be potential future customers of the organization. The personalization feature it offers for designing email marketing campaigns is excellent, as it allows us to create completely unique and eye-catching designs for our clients. I firmly believe that Marketo is a fully guaranteed service for marketers to achieve great performance in their organizations. **What do you dislike about Adobe Marketo Engage?** I think Marketo is a great service in terms of functionality because it is very accurate and works with very few exceptions. I wish this platform had more integration options with CRM services, as Marketo currently only works with Salesforce. The cost of this service is really high compared to other alternatives, but because of the efficiencies gained in marketing, I think it is necessary to pay to get a good service. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** I developed foolproof marketing campaigns equipped with awesome content and really comprehensive data, which helped tie user input to my system at scale. After I started designing my marketing strategies with Marketo, I made a lot of sales. The ability to deliver results brought my company to the best of its ability. ### 48. Ideal tool for organizing a marketing campaign. **Rating:** 5.0/5.0 stars **Reviewed by:** Ashish T. | Pget, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** November 02, 2023 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Adobe Marketo Engage?** It is a marketing tool that helps in the business because it distributes the knowledge that I require to succeed in my company. Additionally, because of its features, it can handle projects and data, which is related to the tool's primary purpose of organizing marketing campaigns and diversifying product offerings to increase revenue. **What do you dislike about Adobe Marketo Engage?** The only thing about Adobe Marketo Engage that I don't like is that there is a bug in the marketing campaign organizing process that causes it to get stuck and lose all of the work that I have done. This means that every product has to be recoded in order to be put on the market, and the campaign process has to start over from scratch. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Thanks to the analysis produced during the coordination of marketing campaigns, Adobe Marketo Engage, which precisely outlines the innovations I wish to introduce into each product I wish to expand in the market and increase sales of, our project management service for clients has been excellent. ### 49. Efficient Marketing Automation with Adobe Marketing Engage **Rating:** 4.0/5.0 stars **Reviewed by:** Prashant G. | Digital Marketing Manager, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** November 06, 2023 **What do you like best about Adobe Marketo Engage?** Adobe Marketing Engage offers a user-friendly interface that simplifies the process of creating and managing marketing campaigns. The platform provides a wide range of tools for automating marketing tasks, making it easy to reach and engage with target audiences effectively. Additionally, the robust analytics and reporting features help in tracking campaign performance and optimizing strategies for better results. **What do you dislike about Adobe Marketo Engage?** One potential drawback of Adobe Marketing Engage is its pricing structure, which may be a bit steep for smaller businesses or startups with limited budgets. Additionally, while the platform is powerful, it may have a steeper learning curve for beginners compared to some other marketing automation tools on the market. However, with time and practice, users can fully harness its capabilities. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Adobe Marketo Engage addresses several key challenges in the realm of marketing automation, and its solutions have been beneficial to many users: 1)Streamlined Campaign Management: Adobe Marketo Engage streamlines the process of creating and managing marketing campaigns. 2)Lead Nurturing and Scoring: The platform helps in lead nurturing by providing tools to send personalized content and messages to leads at different stages of the sales funnel. 3)Analytics and Reporting: Adobe Marketo Engage offers robust analytics and reporting features. 4)Integration Capabilities: It integrates seamlessly with various CRM systems and other marketing technologies. 5)Personalization and Targeting: The platform empowers users to create highly personalized and targeted campaigns. 6)Automated Workflows: Marketo Engage allows for the creation of automated workflows that trigger specific actions based on customer behavior. 7)Scalability and Flexibility: Adobe Marketo Engage is designed to scale with the needs of growing businesses. ### 50. Marketo is a powerful tool executing very solid marketing. **Rating:** 4.5/5.0 stars **Reviewed by:** Marwen H. | Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** August 21, 2023 **What do you like best about Adobe Marketo Engage?** The software excels as a tool that enables businesses to streamline and effectively manage digital marketing efforts. What amazes me most about this platform is its ability to adapt to any organization of different sizes, and its comprehensive operations are perfectly tailored to the needs of users to achieve their goals quickly and easily. With this software, I can control, monitor and instantly organize our company's market participation through various social networks. The tool is very easy to use and has a very functional interface. Marketo really offers incredible potential and is ideal for any marketer. **What do you dislike about Adobe Marketo Engage?** The analytics and reporting features it offers are useful, but the performance at load time is horribly slow, which is a minor drawback but an inconvenience for me. The price is quite high, and I think there is a need to realign the cost to bring the software to the attention and make it easier for people to use it. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Marketo is a tool that allows us to run great marketing campaigns. Due to his success, our company's turnover has increased significantly compared to previous years. This platform makes our organization's brand known to many people on various social networks that exist today. ## Adobe Marketo Engage Discussions - [How do you improve impact into your performance?](https://www.g2.com/discussions/24008-how-do-you-improve-impact-into-your-performance) - 2 comments, 3 upvotes - [What is Adobe Marketo Engage used for?](https://www.g2.com/discussions/what-is-adobe-marketo-engage-used-for) - 2 comments, 2 upvotes - [How to improve Marketo reporting](https://www.g2.com/discussions/how-to-improve-marketo-reporting) - 2 comments, 2 upvotes - [How various features and capabilities affect marketing productivity, campaign effectiveness?](https://www.g2.com/discussions/how-various-features-and-capabilities-affect-marketing-productivity-campaign-effectiveness) - 1 comment, 2 upvotes - [Does Marketo support cc and bcc of email?](https://www.g2.com/discussions/does-marketo-support-cc-and-bcc-of-email) - 1 comment, 2 upvotes - [View Adobe Marketo Engage pricing details and edition comparison](https://www.g2.com/products/adobe-marketo-engage/reviews?page=8&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-09-20+03%3A56%3A57+-0500&secure%5Bsession_id%5D=402a1519-bc3a-4b79-9a56-7ee5399c9970&secure%5Btoken%5D=40a8894c525b13ccfa58b6239d6ffbf8b7f45f85c59982a811d8d0162907583d&format=llm_user) ## Adobe Marketo Engage Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization - Conversion Rate Optimization - Multivariate Testing - Customizable Forms **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Integrated Workflows** - Task Management - Email Tracking/Automation - Calls and Voice - Other Outreach Options - CRM Integration - Calendar - Shared Records - Business Process Automation - Performance Management - Calendar Management - Sales Pipeline Management - Communication Management - Campaign Management **Agentic AI - Email Tracking** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Outbound Call Tracking** - Autonomous Task Execution - Natural Language Interaction **Agentic AI - Sales Enablement** - Autonomous Task Execution - Natural Language Interaction - Proactive Assistance **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Agentic AI - Account-Based Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Email Tracking - Automated Alerts and Tasks - CRM Lead Integration - Third-Party Integrations - Real-Time Data - Social Marketing - Email Marketing - Multi-Channel Marketing - Conversion Tracking - ROI Tracking - Activity Tracking - Engagement Tracking - Campaign Segmentation - Search Marketing - SMS Marketing - Website Visitor Tracking **Content Management** - Content Import - Content Creation - Templates - Advanced Search - Content Library - Email Management - Customizable Templates **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis - Trend Analysis **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Activity Dashboard - Multi-Channel Attribution - ROI Tracking - Engagement Tracking - Behavior Tracking - Activity Tracking - Conversion Tracking **Calling** - Record Calls - Generate Location - Call Types - Click-to-Call - Auto Dialer **Analytics** - Open Rates - Link Activity - Attachment Activity **Repeatability and Reportability** - Content Management - Workflow Management - Workflow Performance - Sales Coaching and Insights - Gamification **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting - Campaign Management - Workflow Management - Template Management **Analytics** - Reporting - Alerts - Account-Based Engagement - Content Utilization - Prioritization **Lead Management** - Segmentation - Predictive Scoring - Account Identification - Lead Scoring **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Campaigns** - Proximity Marketing - Alerts/Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation - Campaign Segmentation - Drip Campaigns - Multi-Campaign - Email Marketing - Multi-Channel Marketing - Location-Based Marketing - SMS Marketing - Real-Time Notifications - Mobile Alerts **Contacts** - Personalization - Information Locater - Record Prospect Data - Contact Management **Customizations** - Email Platform Integration - Email Scheduling - Real-Time Notifications - Email Categorization - Templates - Third-Party Integrations **AI and Automation** - Lead Prioritization - Lead Scoring - Best Time of Day Scheduling - Buyer Intelligence - Machine Learning **Generative AI** - AI Text Generation - Generative AI **Additional Functionality** - Contact Management - Email Marketing - Drag & Drop - Drip Campaigns - Workflow Management - Customizable Fields - Monitoring - CRM - Team Management - Click Tracking - Subscription Management - Activity Dashboard - API - Location Tracking - Customer Segmentation - Geolocation - Customizable Branding - Activity Tracking - Data Import/Export - Mailing List Management - Campaign Management - Email Management - Audience Targeting - Reporting/Analytics - AI Copilot - Email Distribution - Email Reminders - Autoresponders - Engagement Tracking - Event Triggered Actions **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising - Drip Campaigns - Multi-Campaign **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization - Journey Analytics - Reporting/Analytics - Campaign Analytics **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Campaign Execution** - Website Personalization - Prioritized Accounts - Trending Accounts - Email Campaigns **Engagement** - Coupons and Promotions - Social Promotion **Insights** - Notes - Daily Summary - Automated Voicemails - Automated Emails - Sorts Prospects - Automated Note Taking - AI/Machine Learning **Generative AI** - AI Text Generation - Generative AI - Lead Generation **Additional Functionality** - Content Delivery - Multi-Channel Communication - Alerts/Notifications - Pipeline Reports - Data Synchronization - Contact Database - Lead Nurturing - AI Copilot - Performance Metrics - Prioritization - Lead Qualification - Marketing Automation - Search/Filter - Content Creation **Additional Functionality** - Meeting Management - AI Copilot - Reminders - Recommendations - Lead Distribution - Workflow Management - Performance Management - Dashboard - Email Management - Lead Management - Activity Tracking - Email Templates - Third-Party Integrations - Customizable Fields - Sales Pipeline Management - Generative AI - Automatic Call Distribution - Call Monitoring - Lead Capture - Deal Management - Call List Management - Multi-Channel Communication - Call Recording - For Contact Centers - CRM - Data Management - Calendar Management - Chat/Messaging - Lead Qualification - API - Task Management - Interaction Tracking - Reporting & Statistics **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics - Behavior Analytics - Real-Time Analytics - Campaign Analytics - Website Analytics - Visual Analytics - Sales Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization - Social Media Integration - Third-Party Integrations **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Agentic AI - Account Data Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Sales Engagement** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Strategic Planning **Learning Management - Sales Enablement** - Sales Training - Sales Coaching - Sales Onboarding **Additional Functionality** - Prospecting Tools - Reporting/Analytics - AI Copilot - Auto-Dialer - For Sales Teams/Organizations **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation - Lead Generation - Content Management - Lead Management - List Management - Mobile Access **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **Revenue Enablement - Sales Enablement** - Cross-Functional Alignment - AI and Automation - End-to-End Customer Journey Insights - Generative AI **Additional Functionality** - Chat/Messaging - Prospecting Tools - Content Delivery - Personalization - Reporting/Analytics - Task Management - Alerts/Notifications - Activity Tracking - Third-Party Integrations - API - CRM - Campaign Management - Audio/Video Recording - Collaboration Tools - Appointment Scheduling - Real-Time Notifications - Contact Database - For Sales Teams/Organizations - Lead Management - Activity Dashboard - Scheduling - Reporting & Statistics - Email Tracking - User Management - Interaction Tracking - Workflow Management - Calendar Management - Lead Capture - Call Recording - Template Management - Customizable Branding - Social Media Integration - Content Management - Performance Management - Lead Nurturing - Document Management - Sales Trend Analysis - Meeting Management - Lead Qualification - AI Copilot - Video Support - Microsoft Outlook Integration - Audio File Management - Engagement Tracking - Contact Management - Goal Management - Sales Planning - Mobile Access - CRM Integration - Pipeline Management - Conversation Intelligence - Access Controls/Permissions - Gamification - Lead Scoring - Opportunity Management - Microlearning - Content Sharing - Real-Time Data - Workflow Automation **Additional Functionality** - Visual Analytics - Autoresponders - Landing Pages/Web Forms - Campaign Analytics - Reporting & Statistics - Campaign Scheduling - Contact Management - Text-to-Win - CRM - AI Copilot - Data Import/Export - Contextual Targeting - Real-Time Data - Mobile Access - API - Coupons - Customizable Templates - Drag & Drop - A/B Testing - Generative AI - Real-Time Analytics - Campaign Management - Event Triggered Actions - Real-Time Reporting - Contact Database - Customizable Branding - Reminders **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Social Media Integration **Additional Functionality** - Social Promotion - Customizable Branding - Monitoring - CRM - Reporting & Statistics - Live Chat - Customer Journey Mapping - Generative AI - Mass Texting - Drag & Drop - Email Templates - Automated Scheduling - Campaign Scheduling - AI Copilot - Social Media Monitoring - Activity Dashboard - Lead Capture - Customizable Templates - Marketing Automation - Event Triggered Actions - Marketing Calendar - Customizable CTAs - Multi-Channel Communication - Data Import/Export - Lead Qualification ## Top Adobe Marketo Engage Alternatives - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - 4.4/5.0 (26,114 reviews) - [Salesloft](https://www.g2.com/products/salesloft/reviews) - 4.5/5.0 (9,621 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (15,139 reviews)