--- title: Adobe Marketo Engage Reviews meta_title: 'Adobe Marketo Engage Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 3186 reviews by the users' company size, role or industry to find out how Adobe Marketo Engage works for a business like yours. aggregate_rating: rating_value: 4.1 review_count: 3186 scale: '5' date_modified: '2026-09-22' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Adobe Marketo Engage Reviews **Vendor:** Adobe **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.1/5.0 **Total Reviews:** 3,186 **AI Verified:** At least 10 G2 reviewers have confirmed using this product's AI features and functionality. ## About Adobe Marketo Engage Marketo Engage is a comprehensive, AI-powered marketing automation platform that enables teams to scale personalized buyer engagement and drive predictable pipeline and revenue growth. It helps attract the right buyers, nurture them across channels and journeys, align sales and marketing efforts, and deliver insights that maximize marketing’s impact on revenue. As a centralized hub for cross-channel campaign orchestration and execution, Adobe Marketo Engage supports businesses of all sizes—helping them acquire, nurture, expand, and retain customers along complex buying journeys. By integrating with sales tools, it streamlines marketing automation, campaign management, and lead nurturing. Whether you’re a fast-growing small business or a global enterprise, Marketo Engage empowers marketing teams to launch more campaigns, generate more sales-ready leads, and boost sales performance. Backed by proven technology, comprehensive services, and expert guidance, Marketo Engage helps thousands of companies worldwide transform marketing from a cost center into a revenue driver. ## Adobe Marketo Engage Pros & Cons Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews. **What users like:** - Users appreciate the **ease of use** of Adobe Marketo Engage, enabling effective automation and personalized marketing effortlessly. (192 reviews) - Users value Adobe Marketo Engage for its **extensive automation capabilities** , enhancing engagement and streamlining communication across channels. (185 reviews) - Users value the **seamless integrations and robust personalization** features of Adobe Marketo Engage for targeted marketing success. (142 reviews) - Users appreciate the **strong integration capabilities** of Adobe Marketo Engage, enhancing their marketing efforts and workflow efficiency. (129 reviews) - Users value the **advanced marketing automation** capabilities of Adobe Marketo Engage, enabling personalized and effective campaign management. (119 reviews) - Users value the **automation efficiency** of Adobe Marketo Engage, making customer engagement and marketing management seamless and effective. (116 reviews) - Lead Generation (103 reviews) - Analytics (101 reviews) - Automation Features (91 reviews) - Capabilities (84 reviews) **What users dislike:** - Users find the **learning curve steep** , making it challenging to navigate and utilize Adobe Marketo Engage effectively. (176 reviews) - Users find the **steep learning curve** of Adobe Marketo Engage challenging without prior experience or technical background. (135 reviews) - Users find Adobe Marketo Engage **not intuitive** , requiring frequent usage to navigate its outdated interface comfortably. (108 reviews) - Users find the **complexity** of Adobe Marketo Engage creates challenges in campaign management and usability for new users. (99 reviews) - Users find the **pricing of Adobe Marketo Engage extremely high** , which limits accessibility and value for tier 3 countries. (87 reviews) - Time-Consuming (69 reviews) - Poor UX (59 reviews) - Outdated Interface (57 reviews) - High Complexity (54 reviews) - Time-Consumption (50 reviews) ## Adobe Marketo Engage Reviews ### 1. Long time Marketo Engage user **Rating:** 5.0/5.0 stars **Reviewed by:** Kristopher C. | Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** March 19, 2025 **What do you like best about Adobe Marketo Engage?** Marketo Engage is critical to how we build and execute campaigns across our business. It's very easy to use and has native integrations with a majority of the other technology in our stack. **What do you dislike about Adobe Marketo Engage?** Marketo has had the same UI since it was created, it's long overdue for a significant facelift. I'm also concerned about the lack of product development since being acquired by Adobe. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Adobe Marketo Engage enables us to send targeted and personalized campaigns to our customers and prospects, as well as create a variety of automations to help maintain a high level of data quality around our contacts and accounts. ### 2. Adobe Marketo Engage: A new way to engage with the community **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** March 25, 2025 **What do you like best about Adobe Marketo Engage?** Extremely powerful with a lot of automation capabilities! Can be personalized and helps with targeted campaigns. Helps with lead generation and campaign tracking. Has extensive marketing capabilities and helps streamline the process. **What do you dislike about Adobe Marketo Engage?** It is intuitive yet challenging, it has a steep learning curve with a lot of features. It can take sometime to explore and getting used to. The pricing is a little high as well which some users might find tough to accept until they are familiar with the capabilities **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Adobe Marketo Engage helps with automation and managing my marketing campaigns a lot more efficiently saving me a lot of time. There are certain features like personalizing the campaign that allows me to target the right audience and engage with them. The integrations also help streamline the process of marketing and improves sales. ### 3. Marketo for ABM campaign **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** July 14, 2025 **What do you like best about Adobe Marketo Engage?** Creating smart lists that'll dynamically populate based on pre-defined criteria Marketing-designed emails possibilities with Marketo (header, CTA, other design components) **What do you dislike about Adobe Marketo Engage?** Clunky and confusing navigation - takes awhile to drill down the folders and campaigns to pull up a specific report Sync with Demandbase - not straightforward and adaptive **What problems is Adobe Marketo Engage solving and how is that benefiting you?** It allows me to send email communication to a large volume of contacts and incorporate brand design elements. Its filtering capabilities also allow personalization of email content to certain buyer personas. ### 4. Best Marketing Automation tool in the game **Rating:** 5.0/5.0 stars **Reviewed by:** Pierre F. | Marketing Automation Consultant, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** September 18, 2024 **What do you like best about Adobe Marketo Engage?** What stands out most about Adobe Marketo Engage is its robust ability to handle complex marketing automation workflows, especially for large-scale campaigns. The platform excels in personalising customer experiences with features like advanced segmentation, dynamic content, and lead nurturing. Its integration capabilities with CRM systems and other MarTech tools streamline operations and enable seamless data sharing, making it a powerful tool for cross-channel engagement. The analytics and reporting tools are comprehensive, providing deep insights into campaign performance, which helps optimize strategies in real-time. **What do you dislike about Adobe Marketo Engage?** Like any other tool, it takes time to get familiar with the interface and get to know it. For new users, my advice will be to be patient, tap into the Adobe Marketo community where plenty of support is provided. Even connect with your local Marketo User Group leaders if you have any burning questions. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** With Marketo I am able to create multi-touch campaigns at scale and provide single or multi-touch attribution. What has enabled me in solving was to report on MROI challenges that I faced in the past. ### 5. Adobe Marketo Review **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Source: G2 invite:** Invitation from G2. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** July 02, 2025 **What do you like best about Adobe Marketo Engage?** It's marketing automation capabilities are commendable. It provides strong analytics and reporting. It enables marketers to run campaigns across email,web and more. **What do you dislike about Adobe Marketo Engage?** Markets has a steep learning curve, a bit old user interface. It can be expensive for smaller teams. Reporting tools get slow sometimes. Pricing tier also jumps quickly as your contact list grows. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** It solves many problems like better targeting and improved collaboration. With CRM and marketing alignment you can support both marketing and sales with actionable data ### 6. Adobe Marketo **Rating:** 4.5/5.0 stars **Reviewed by:** Waleed B. | Ophthamic technician, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** January 06, 2025 **What do you like best about Adobe Marketo Engage?** Adobe Marketo Engage is a robust marketing automation platform ideal for managing campaigns, nurturing leads, and driving customer engagement. Its advanced lead scoring, seamless CRM integrations, and detailed analytics make it a favorite for enterprise-level marketing teams. However, the platform has a steep learning curve, and its high cost may deter smaller businesses. While feature-rich, the interface could use a more modern update for improved usability. **What do you dislike about Adobe Marketo Engage?** Adobe Marketo Engage has a steep learning curve, high costs, an outdated interface, and occasional performance issues with large workflows. Its email editor and customization options can be restrictive without technical expertise. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Adobe Marketo Engage solves problems like lead management, campaign automation, and personalized customer engagement. It benefits users by streamlining workflows, improving lead conversions, and providing detailed analytics to optimize marketing strategies. ### 7. the worst software package I have ever used. **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through Google One Tap using a business email account **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** May 07, 2025 **What do you like best about Adobe Marketo Engage?** There is nothing I like best about Adobe Marketo Engage. The software is painful to use, slows my productivity and is demoralizing to the point where I actively find ways *not* to use it. **What do you dislike about Adobe Marketo Engage?** Adobe Marketo Engage is easily the worst piece of software I have ever had the misfortune to use in my 20-year marketing career. I dread logging into it every day and I have genuinely considered quitting my job to avoid using it. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** We need a marketing automation platform that allows us to communicate with customers and prospects, automate functions on our website and lead scoring workflows. Unfortunately, we have Adobe Marketo Engage. **Official Response from Giacomo Pesaresi:** > Thank you for your feedback. We sincerely apologize for your experience and understand your frustrations. Please reach out to your representative or our support team directly so we can work on resolving the issues you have experienced. Your satisfaction is important to us, and we want to make things right. We appreciate your patience and look forward to assisting you further. ### 8. Great for Multi Channel Marketing **Rating:** 3.5/5.0 stars **Reviewed by:** Matthew H. | Field Marketing Specialist, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Organic Review from User Profile:** Invitation from G2. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** April 08, 2025 **What do you like best about Adobe Marketo Engage?** I like the data format and the breakdown they provide for the business. I’m writing the rest of the this to make the minimum count of characters………….. **What do you dislike about Adobe Marketo Engage?** It can sometime buffer and lose the placement of the project and can be frustrating. Writing a character count minimum is kinda redundant for this many characters. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** It is collecting the data from the multi channels we use and makes it on one platform. Very useful and makes reporting to customers seem less. Character ### 9. Adobe Marketo Engage effective tool to use **Rating:** 3.5/5.0 stars **Reviewed by:** Manisha Y. | Project Manager, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** March 31, 2025 **What do you like best about Adobe Marketo Engage?** Adobe Marketo helps how we can improve the client interaction, aligning sales and marketing. Personalized business marketing reach and enhancing the client/ business empowerment. **What do you dislike about Adobe Marketo Engage?** I don't have necessarily anything that makes me dislike it. Its a comprehensive platform so doesn't really bother me with any issues. I would be happy to share the enhancement ideas in future. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Client engagement is the primarily focused area of action for me. How lead management complexity is managed, omni channel marketing ensuring seamless client experience. ### 10. Best for Personalized Nurture campaigns **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** April 25, 2025 **What do you like best about Adobe Marketo Engage?** Engagement Programs are super helpful for personalized nurturing. Upsides: stronger prospect relationships & better lead qualification. It allowed my team to build beautifully personalized nurture campaigns that felt less like automated blasts and more like genuine conversations with our prospects. **What do you dislike about Adobe Marketo Engage?** Steeper learning curve can be tough initially. Downsides: complexity for new users & some UI areas feel dated. If Adobe could streamline the initial user experience a tad, it would be even more of a game-changer for marketing teams looking to forge stronger customer connections. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Captures our SaaS leads & nurtures them with tailored content, showcasing expertise. Measures campaign ROI, streamlines marketing, and strengthens client ties. ### 11. Marketo Engage **Rating:** 4.5/5.0 stars **Reviewed by:** Afreen M. | Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** March 18, 2025 **What do you like best about Adobe Marketo Engage?** It constantly innovates to keep up with new advancement. **What do you dislike about Adobe Marketo Engage?** I still have to do few things manually. The most important pain point is during the Marketo cleanup I end up archiving programs manually there should be a way to automate that process, some kind of trigger possibility like all selected programs move to Archive. Another pain point why are we still creating flows manually? There should be automated flow creation based on what we have selected in smart list. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Automates our Marketing and Events strategy ### 12. Powerful platform for Automation **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** March 27, 2025 **What do you like best about Adobe Marketo Engage?** I love how Adobe Marketo Engage makes it super easy to create dashboards and reports. This tool has been super helpful with tracking marketing campaigns and helping me improve my conversion rate. **What do you dislike about Adobe Marketo Engage?** It is expensive and has a very steep learning curve, some of the features one might not even use. While it is nice to have it can overwhelm someone who has just started using the tool. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** The insights shared by Adobe Marketo Engage has made investment decisions easier for our team. This tool has made it easy to track what product is generating the maximum sales and we improve our strategies according. Our campaigns now reach more customers and the revenue has increased significantly. ### 13. Efficient tool for marketing automation **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Design | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** January 02, 2025 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Adobe Marketo Engage?** I love how Adobe Marketo Engage streamlines campaign management, offers advanced analytics, and allows for precise audience segmentation. Overall, a powerful product! **What do you dislike about Adobe Marketo Engage?** There is nothing to dislike as such, but I felt that the interface can feel a little overwhelming for beginners, and the integration process with third-party tools could be more user-friendly. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** It helps automate marketing tasks, saving time and improving efficiency. With better lead management and tracking, our sales team can focus on high-quality leads, resulting in increased ROI and customer satisfaction. ### 14. Marketo **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in E-Learning | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** April 10, 2025 **What do you like best about Adobe Marketo Engage?** Marketo Engage is incredibly powerful when it comes to marketing automation and lead nurturing. Its segmentation and smart list features are super robust, making it easy to build highly targeted campaigns. **What do you dislike about Adobe Marketo Engage?** Marketo has a steep learning curve, especially for beginners. he UI can feel a bit outdated in some places, and certain processes (like building complex nurture streams or setting up tokens) aren't very intuitive. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** helps us streamline and automate complex marketing workflows, which saves a huge amount of manual effort and ensures consistency across campaigns. It's also solving our need for better lead qualification and sales alignment through its lead scoring and CRM integration features ### 15. Adobe Marketo Engage Lifetime Fan **Rating:** 4.5/5.0 stars **Reviewed by:** Whitney K. | Enterprise (> 1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** March 18, 2025 **What do you like best about Adobe Marketo Engage?** There is no community like the Marketing Nation community for Marketo. Resources, support, innovation and ideas. **What do you dislike about Adobe Marketo Engage?** Adobe needs to continue to add new features to all levels of product **What problems is Adobe Marketo Engage solving and how is that benefiting you?** It's our main email engine that helps us reach out customers at scale ### 16. A great tool for client campaigns with some learning required **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** January 03, 2025 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Adobe Marketo Engage?** At Goodboy Creative Agency, I used Adobe Marketo Engage for managing client email campaigns and tracking campaign performance. I loved how detailed the analytics were—it helped me make data-driven decisions for our strategies. The automation features also saved me a lot of time when it came to follow-ups and multi-step campaigns. **What do you dislike about Adobe Marketo Engage?** It was hard to learn initially. The interface felt overwhelming, and as someone who was new to it, I had to watch a lot of tutorials and read documentation to understand how to use it effectively. While powerful, it’s definitely not beginner-friendly. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Marketo helped streamline and automate email marketing tasks for our clients at Goodboy Creative Agency. Instead of manually sending follow-ups or reminders, we could rely on automated workflows. It saved a lot of time for our small team and helped us deliver consistent, high-quality campaigns to our clients. ### 17. Robust Tool for Enterprise Marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** January 07, 2025 **What do you like best about Adobe Marketo Engage?** While at Dentsu, I found Adobe Marketo Engage invaluable for managing large-scale marketing campaigns. The automation features are compelling—setting up multi-step customer journeys and nurturing leads was seamless. The ability to integrate with Salesforce and other tools was a huge plus, ensuring smooth collaboration between the marketing and sales teams. I also appreciated the detailed analytics that allowed us to measure performance and adjust campaigns in real-time. **What do you dislike about Adobe Marketo Engage?** The steep learning curve was one of the biggest challenges. Even as someone who used it regularly, I often spent extra time figuring out how to implement new features. The UI could use an update—it feels a bit dated for such a powerful platform. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Marketo helped us manage and execute campaigns at scale, which was critical given the size and complexity of our clients’ needs. The automation reduced manual work significantly, allowing us to focus on strategy rather than execution. The insights from its analytics also helped us demonstrate ROI to clients, strengthening relationships and justifying budgets. ### 18. Powerful platform that makes automation a breeze **Rating:** 4.0/5.0 stars **Reviewed by:** Gavynn B. | SMB Corporate Account Manager, Computer Software, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** March 19, 2025 **What do you like best about Adobe Marketo Engage?** Lots of data points can be inputted and then trigger various follow up activities to reduce manual work. **What do you dislike about Adobe Marketo Engage?** A lack of guardrails can make it difficult to learn Marketo for someone new, and does require quite a bit of hand-held guidance. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Marketo receives more than 20 possible attendee engagement data points from Goldcast that can be used to update Program Member statuses and triggered templated follow up emails (like for a resource download within a webinar). ### 19. An Amazing Tool for Marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** March 28, 2025 **What do you like best about Adobe Marketo Engage?** Adobe Marketo Engage is highly useful for personalizing content and images across all our brands and their respective products. It is also super easy to learn and use. **What do you dislike about Adobe Marketo Engage?** I feel that there are some integration limitations that can be improved later on. Along with that, the setup and training itself is a costly purchase. Not every business (especially the smaller ones) will be able to afford the price. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Adobe Marketo Engage is helping our business by tailoring messages and images for all our products. It also provides a real-time dashboard which is useful for understanding the past vs. present sales of a product. Definitely helpful in business forecasting! ### 20. Personalized experiences at scale **Rating:** 5.0/5.0 stars **Reviewed by:** Charlie O. | Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** March 18, 2025 **What do you like best about Adobe Marketo Engage?** The ability to build segments of customers and then use those segments to personalise communications and messages. **What do you dislike about Adobe Marketo Engage?** Marketo can be very intimidating for first time users. However there is great customer support and a large community to help support. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** We have built our entire Marketing Operations and lead flow through Marketo. We are able to process leads to sales at speed and at scale, without the cost of hiring someone to process the leads manually. ### 21. Easy to use and user friendly interface **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** May 12, 2025 **What do you like best about Adobe Marketo Engage?** User friendly interface is the best part while using the application. One can find options in a very quick manner and use it according to the need of the user **What do you dislike about Adobe Marketo Engage?** Nothing to dislike Nothing to dislike Nothing to dislike Nothing to dislike Nothing to dislike Nothing to dislike Nothing to dislike Nothing to dislike **What problems is Adobe Marketo Engage solving and how is that benefiting you?** While using abode market engage I’m able to target the correct audition that I specifically need for specific product. One can identify the need as per the requirements. ### 22. Comprehensive and Powerful Marketing Suite for Businesses **Rating:** 4.0/5.0 stars **Reviewed by:** Arvind M. | developer, Information Technology and Services, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** July 22, 2024 **What do you like best about Adobe Marketo Engage?** The Adobe Experience Cloud is something I like the most because it just brings everything together. By integrating marketing, analytics, and content management tools seamlessly, this makes it very effective and user-friendly. I love that it goes deep into customer habits so that I can create my own customized marketing campaigns. This is a game-changer in terms of real-time data analytics and automation functions which help me to make better decisions about my marketing efforts. **What do you dislike about Adobe Marketo Engage?** These are the things I hate about Adobe Experience Cloud; it is too expensive and complicated. The numerous options can be confusing, particularly towards people who are not very conversant with technology. The learning curve is steep, and you will find that a lot of time and effort go into getting to grips with all the tools available here. Further, there is the issue of cost which might become a challenge especially for smaller businesses or start-ups operating on limited budgets. Investing in setup, training and other ongoing support work could quickly accumulate to tons of cash. On top of this, it would be nice if there existed more pocket-friendly pricing plans or scaled-down versions of these products meant for small ventures. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Integrating numerous tools into a single platform, centralizing data and streamlining processes are some of the challenges that Adobe Experience Cloud addresses. Adobe Marketing Campaigns for Adobe Marketo Engage, Simplified Content Management Using Adobe Experience Manager, and Advertising Optimization on Multiple Channels with Adobe Advertising Cloud are some of the things it does. Moreover, it enables personalized experiences through its use in adobe target as well as the optimization of ad campaigns on various channels by using adobe advertising cloud. By integrating these factors and automating them, efficiency is improved; better decision making is achieved leading to enhanced marketing strategies which eventually provide me with a consolidated set of powerful tools to manage and optimize digital marketing efforts. ### 23. Empowering for Advanced Campaigns but Challenging to Master **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Medical Devices | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** January 05, 2025 **What do you like best about Adobe Marketo Engage?** As a solo marketer, Marketo Engage’s ability to automate campaigns and personalize outreach has been a major asset. I love the flexibility of creating workflows that fit different target audiences, and the lead scoring system helps me focus on high-value prospects. The detailed analytics are also a great tool to measure my efforts and optimize future campaigns. **What do you dislike about Adobe Marketo Engage?** The platform is not beginner-friendly. It took me weeks to understand the basics, and even now, there are features I feel unsure about using. The email editor is outdated, which slows down campaign creation. Also, the customer support feels lacking when you’re managing everything solo—it takes too long to resolve issues. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** It helps me manage multiple campaigns more efficiently and focus on prospects most likely to convert. By automating repetitive tasks, I can spend more time strategizing and creating meaningful content. ### 24. Adobe is built for marketers **Rating:** 5.0/5.0 stars **Reviewed by:** Matthew R. | Business Development Coordinator, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** January 02, 2025 **What do you like best about Adobe Marketo Engage?** For a marketing professional looking for a marketing automation tool, I recommend Marketo Engage. This comprehensive platform allows you to benefit from: lead scoring, nurturing, and tracking. Its ability to capture, analyze, and engage with leads across the entire customer journey is robust, making it a favorite for B2B and B2C marketers. **What do you dislike about Adobe Marketo Engage?** The cost can be a downside to a bootstrap organization who may prefer to save the money on this product and instead opt to do this in house with less effective tools. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** It offers in-depth analytics that track campaign performance and ROI. This data-driven approach helps marketers refine strategies effectively. ### 25. Powerful Marketing Automation Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Alexandra Joyce L. | Marketing Data Services Associate, Enterprise (> 1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** February 05, 2025 **What do you like best about Adobe Marketo Engage?** I’ve been using Marketo for roughly a year now. It’s user-friendly, intuitive, and highly adaptable. We’ve employed it for various tasks, and it has significantly improved our workflow. **What do you dislike about Adobe Marketo Engage?** There are occasional bugs in the software. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Marketo is streamlining and automating aspects of our workflow, enhancing our efficiency. ### 26. Long time user of Adobe Marketo Engage **Rating:** 5.0/5.0 stars **Reviewed by:** Charlie O. | Director of Digital Strategy, Enterprise (> 1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** July 11, 2024 **What do you like best about Adobe Marketo Engage?** Marketo is versatile, allowing me to create highly customised workflows and segments for our marketing campaigns. I also love its integrations with APIs, enabling us to connect Marketo with other tools and systems we use. This integration streamlines our processes and enhances overall efficiency. **What do you dislike about Adobe Marketo Engage?** The interface can be challenging for someone new, however when you get used to it, it makes logical sense. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** One of the biggest problems Marketo solves for us is the automation of our marketing processes. It automates repetitive operational tasks, we can focus more on strategy and creative aspects of our campaigns boosting the team's productivity. Another benefit is campaign sending. We can easily set up, manage, and send out marketing campaigns at scale. This includes everything from batch email campaigns to nurture campaigns, across multiple channels including SMS, Social and email. Data and consent handling is another area where Marketo helps us. Marketo is the platform we use for managing customer data and ensuring compliance and helps us handle customer information securely. ### 27. Adobe Market Engage Review **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** May 05, 2025 **What do you like best about Adobe Marketo Engage?** Flexible and customizable features, especially its robust lead scoring, routing, and lead management capabilities. The best thing is the way to write the best **What do you dislike about Adobe Marketo Engage?** Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Marketo helps us streamline lead nurturing and automate campaigns, saving time and boosting engagement with more personalized outreach. Helps me automate marketing campaigns using 3rd party tools ### 28. Best solution for mid to Enterprise **Rating:** 4.5/5.0 stars **Reviewed by:** Jeff C. | Mid-Market (51-1000 emp.) **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** March 18, 2025 **What do you like best about Adobe Marketo Engage?** Great solution that enables scale for marketers. Offers an overall platform to manage and track all marketing activities. Send emails, manage events, track advertising, send leads to Sales and more. Integrates with lots of other tech to serve as a central hub. **What do you dislike about Adobe Marketo Engage?** Not ideal for small orgs as it requires an operations team. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Streamlines marketing and offers insights into what works ### 29. Best Marketing Operations Solution in the Game! **Rating:** 5.0/5.0 stars **Reviewed by:** Christopher M. | Senior Manager, Global Marketing Campaigns, Computer & Network Security, Enterprise (> 1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** August 06, 2024 **What do you like best about Adobe Marketo Engage?** Marketo is the most sophisticated marketing operations platform I have used. It was easy to implement, has enterprise scale, more robust feature set for more advanced workflows, easy to use interface, and seamlessly integrates with all of my other MarTech and SaleTech solutions. I use Marketo every day. **What do you dislike about Adobe Marketo Engage?** I don't have any major complaints. No product is perfect, but Marketo does everything I need it to. It may be a little more expensive than a solution like HubSpot, but for good reason as you can create more complex workflows, utilize a more robust feature set, and operate at enterprise scale. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** We use Marketo to send marketing emails, create website landing pages, manage lead flow and scoring, run database analytics, etc. Everything you need from a Marketing Operations solution. ### 30. Marketing Strategist **Rating:** 4.0/5.0 stars **Reviewed by:** Miguel Angel A. | Marketing Stategist, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** January 30, 2025 **What do you like best about Adobe Marketo Engage?** It's easy to use when you care using a template. You can integrate with salesforce **What do you dislike about Adobe Marketo Engage?** If you want to create a most elaborated landing page or email It's very difficult. Basically you can't customize the code. Also it's very difficult to add the social media pixels on the landing pages. The interface is not intuitive **What problems is Adobe Marketo Engage solving and how is that benefiting you?** We use Adobe Marketo Engage to create landing pages and send emails for marketing automation campaigns for prospects and customers in all Latin America. ### 31. Powerful Tool, But Takes Time to Master **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** January 06, 2025 **What do you like best about Adobe Marketo Engage?** I love how customizable it is. The ability to create detailed customer journeys and automate follow-ups saves so much time. The segmentation and personalization features are top-notch, allowing me to target specific audiences with relevant content. The reporting dashboards are also great for tracking campaign success and tweaking strategies. **What do you dislike about Adobe Marketo Engage?** It’s not very beginner-friendly. The interface feels a bit outdated, and it takes a while to get the hang of things. Even basic tasks like email creation can feel overly complicated at first. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Marketo has streamlined a lot of my manual tasks, like scheduling and tracking emails. It’s also helped me better understand my audience through its analytics tools, which has improved my engagement rates. Overall, it’s made my marketing efforts more efficient and impactful. ### 32. Marketo is robust, could always use a bit of improvement on the UX end **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Pharmaceuticals | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** January 29, 2025 **What do you like best about Adobe Marketo Engage?** In my time using Marketo, I feel like I was using a workhorse of a marketing automator. The rule sets and campaigns you can build out are extensive. **What do you dislike about Adobe Marketo Engage?** Marketo still feels dated and years behind some of its other competitors. The user experience feels similar to that of a Windows 98 computer and the customer support could be more helpful. I oft find myself relying on non-Adobe materials to help me get through the learning curve. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Marketo does well for us to drive leads in a aggressive manner. We used a large database that Marketo was able to handle with ease with filtering and being able to exclude/surpress certain profiles. ### 33. The best Marketing Automation Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Ajay S. | Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** March 18, 2025 **What do you like best about Adobe Marketo Engage?** There are many things which I can speak about - I love Lead Scoring, Email Deliverability Insights, Marketo Measure, Marketo Sales Insights **What do you dislike about Adobe Marketo Engage?** I don't dislike but I feel the User Interface has the possibility of getting better. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Marketo's Target Account Management is solving our Account Based Marketing Challenges ### 34. Customizable marketing automation that scales with your business **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** March 19, 2025 **What do you like best about Adobe Marketo Engage?** Marketo Engage is a highly flexible platform that allows for endless customization to support complex businesses. **What do you dislike about Adobe Marketo Engage?** There are complexities with integrations, particularly integrating with Salesforce. The integration capabilities are powerful but there are a lot of gotchas to look out for. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** We have multiple business units and diverse customer profiles and we are able to use Marketo across all of our various assets, including partner and sponsored assets, to provide a complete marketing experience both to end users and to our internal marketing team. ### 35. My Review **Rating:** 4.5/5.0 stars **Reviewed by:** Hardik T. | Freelancer, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** August 19, 2024 **What do you like best about Adobe Marketo Engage?** I appreciate the robust automation features that Adobe Marketo Engage offers. The ability to create personalized, multi-channel marketing campaigns with ease is a standout feature. Its integration with CRM systems and detailed analytics tools allows for better targeting and more informed decision-making, ultimately enhancing lead generation and conversion rates. **What do you dislike about Adobe Marketo Engage?** One of the challenges with Adobe Marketo Engage is the steep learning curve for new users. The platform's interface can feel outdated and unintuitive at times, making it difficult to navigate without extensive training. Additionally, the cost can be prohibitive for smaller businesses, especially when considering the need for additional modules or integrations **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Adobe Marketo Engage is helping streamline our lead nurturing process by automating personalized email campaigns, ensuring we reach the right audience at the right time. This has significantly improved our conversion rates and allows our marketing team to focus on strategic initiatives rather than manual tasks. Additionally, the detailed analytics and reporting features provide insights into campaign performance, helping us refine our strategies for better outcomes ### 36. Pwerful tool for B2B Mar **Rating:** 5.0/5.0 stars **Reviewed by:** Christiane R. | Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** March 19, 2025 **What do you like best about Adobe Marketo Engage?** It is scalable for people of all skill sets. There are many ways to do the same thing that match your abilities. **What do you dislike about Adobe Marketo Engage?** Wish there was a better way to handle duplicates. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** It allows us to automate marketing emails, and allows us to easily track engagement. ### 37. It is a great tool in MA industry. **Rating:** 5.0/5.0 stars **Reviewed by:** Balmiki P. | Team Lead- Marketing (Automation and Demand Generation), Computer Software, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** March 19, 2025 **What do you like best about Adobe Marketo Engage?** This is an awesome that optimise the data flow, campaign execution with long list of features. The sync with crm is asynchronous and seamless. Love marketo. **What do you dislike about Adobe Marketo Engage?** Data flow diagram Revenue cycle mode is slow **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Segmentation and dynamic content are the awesome ### 38. Bad Customer Support, weak account management, poor functionality **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** August 06, 2024 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Adobe Marketo Engage?** Marketo is an outdated product with a user interface that hasn't changed in over 10 years, making it not very user friendly. The management of the files is not convincing, the account management is cumbersome. I have a bad overall experience with the product. **What do you dislike about Adobe Marketo Engage?** Marketo's automation is not very customisable compared to Hubspot. The reporting is very inefficient. The integration with other tools such as Salesforce, zoominfo, etc. has an impact on performance. In addition, the cost of Marketo is extremely high compared to other marketing automation platforms. Customer support is extremely poor and there are hardly any updates that lead to improved functionality. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Marketo is failing to meet today's digital challenges. It holds its customers hostage when it comes to document management. The user interface is massively outdated and the functionality is poor and complex. This leads to high internal personnel costs in the operation of Marketo and correspondingly low productivity! ### 39. Expansive targeting and reporting capabilities. **Rating:** 3.5/5.0 stars **Reviewed by:** Andrew T. | Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** March 18, 2025 **What do you like best about Adobe Marketo Engage?** The audience insights and reporting capabilities. **What do you dislike about Adobe Marketo Engage?** Email programs and instances can be overly complicated. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Centralized platform to manage all of our website and email building which allows our team to create programs to share with local teams for scaled efficiency. ### 40. I have been using Marketo for about 8 years. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** March 19, 2025 **What do you like best about Adobe Marketo Engage?** Marketo is highly customizable with the implementation of smart campaigns, integrations, and webhooks. **What do you dislike about Adobe Marketo Engage?** The Marketo landing page builder and form experience is very outdated. We are hoping that the LP experience gets a revamp like the email editor very soon! **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Marketo is solving the problem of moving our leads through our complex marketing funnel (we have multiple business units and product offerings). We do this by implementing email and lead scoring among other tactics in the platform. ### 41. Clay **Rating:** 3.5/5.0 stars **Reviewed by:** Leticia Q. | Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account added to their profile **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** March 19, 2025 **What do you like best about Adobe Marketo Engage?** Marketo is versatile and shapeable. It scales well and adapts easily. **What do you dislike about Adobe Marketo Engage?** Very developmental and finicky with integrations. It requires immense knowledge to use and adopt well. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Marketo allows us to track and manage our campaign initiatives ### 42. Great Product for Seamless Integrations & Data Management **Rating:** 4.0/5.0 stars **Reviewed by:** Kaitlyn O. | Marketing Automation Manager, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** March 18, 2025 **What do you like best about Adobe Marketo Engage?** Ease of Salesforce integration and data management. Great platform for saving time with program tokens. **What do you dislike about Adobe Marketo Engage?** reporting in marketo could be better for dynamic content & landing pages. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Solves for automating emails, data syncing and lead management ### 43. A good tool for Marketing **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** February 18, 2025 **What do you like best about Adobe Marketo Engage?** Marketo is good at automating complex marketing workflows and personalizing customer journeys on a large scale. From a developer perspective, I found out that it is easy to integrate with downstream systems with just a few clicks, facilitating seamless data flow to various CRM systems. **What do you dislike about Adobe Marketo Engage?** Even though integration is easy, it has limited flexibility on how to send data and it could be complex for beginners. User experience can be improved and there is a good scope for it. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Automating some complex marketing solutions and lead scoring ### 44. Awesome MA tool **Rating:** 5.0/5.0 stars **Reviewed by:** balmiki p. | Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** March 18, 2025 **What do you like best about Adobe Marketo Engage?** Email campaign is too good to implement, the SC and Trigger campaigns are awesome **What do you dislike about Adobe Marketo Engage?** RCE is bad and it runs too slow. they need to improve **What problems is Adobe Marketo Engage solving and how is that benefiting you?** It Automate the email campaigns and data flow ### 45. Great product to automate sales and market of business **Rating:** 4.5/5.0 stars **Reviewed by:** Kajal S. | QA Trainee, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** July 25, 2024 **What do you like best about Adobe Marketo Engage?** As a user, It provides comprehensive suite of marketing automation tools that streamline campaign management, lead nurturing, and customer engagement. The platform's robust analytics provide deep insights into campaign performance, enabling data-driven decision-making. Additionally, its scalability allows businesses to grow without outgrowing the software, ensuring long-term viability and effectiveness in achieving marketing goals **What do you dislike about Adobe Marketo Engage?** One aspect that could be improved in Adobe Marketo Engage is the complexity of its interface, which might require a learning curve for new users. This complexity can sometimes make it challenging to navigate through all the features and settings efficiently. However, once users become familiar with the platform, they can leverage its powerful capabilities effectively for their marketing efforts **What problems is Adobe Marketo Engage solving and how is that benefiting you?** By using this tool it's reducing our key challenges by streamlining lead management, automating marketing processes, and providing in-depth analytics. This enhances our ability to nurture leads effectively, optimize campaigns, and make data-driven decisions, ultimately driving higher conversion rates and improving overall marketing effectiveness. ### 46. the best map **Rating:** 5.0/5.0 stars **Reviewed by:** Robyn m. | Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** March 20, 2025 **What do you like best about Adobe Marketo Engage?** Marketo has the most advanced features to facilitate complex campaigns at scale in the market. **What do you dislike about Adobe Marketo Engage?** it does require a lot of enablement and onboarding to leverage effectively **What problems is Adobe Marketo Engage solving and how is that benefiting you?** execute personalized campaigns at scale. ### 47. Real Insights for marketing performances and sales campaigning **Rating:** 4.5/5.0 stars **Reviewed by:** Felix W. | Employee, Information Technology and Services, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** July 29, 2024 **What do you like best about Adobe Marketo Engage?** Adobe Marketo Engage gives powerful insights and expert guide for automation marketing activities which simply rules out to work for overall productivity and increasing our sales. Marketo Engage helps managing leads and for its generation provides highly advanced tools which works perfectly to manage leads so simply. **What do you dislike about Adobe Marketo Engage?** Adobe Marketo Engage works better for me so I don't have any problem with it, perfectly 10 out of 10 in my opinion for overall performance of Adobe Engage. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Adobe Marketo Engage easily integrates with Workfront, which allows me to monitor all my marketing campaigns and execute them very quickly, managing all leads and marketing campaigns in one place. ### 48. Marketo **Rating:** 3.5/5.0 stars **Reviewed by:** Ally Y. | Enterprise (> 1000 emp.) **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** March 18, 2025 **What do you like best about Adobe Marketo Engage?** It's easy to use and one of the best automation productions **What do you dislike about Adobe Marketo Engage?** Improve user interface and CX - Also customer service can improve **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Struggling with campaign engagement and adoption of the tool ### 49. Powerful Marketing Automation with Robust Features but a Steep Learning Curve **Rating:** 4.5/5.0 stars **Reviewed by:** Keshav S. | Software Developer , Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** August 18, 2024 **What do you like best about Adobe Marketo Engage?** I appreciate Adobe Marketo Engage's comprehensive suite of marketing automation tools that allow for highly personalized campaigns and detailed customer journey tracking. Its integration with other Adobe products enhances its functionality, but the platform has a steep learning curve and can be challenging for beginners. **What do you dislike about Adobe Marketo Engage?** The most challenging aspect of Adobe Marketo Engage is its complex interface, which can be overwhelming for new users and requires significant time to master. Additionally, the platform can be slow at times, and some advanced features come with a higher learning curve, making it less accessible for smaller teams. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Adobe Marketo Engage helps solve the challenge of managing and automating complex marketing campaigns across multiple channels. It benefits by streamlining lead generation, improving customer segmentation, and enabling more personalized communication, which leads to higher engagement and better conversion rates. ### 50. Marketo **Rating:** 2.5/5.0 stars **Reviewed by:** parnian s. | Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Source: G2 Gives Campaign:** G2 Gives Campaign. The reviewer received either a gift card or a donation made to a charity of their choice in exchange for writing this review. **Reviewed Date:** March 19, 2025 **What do you like best about Adobe Marketo Engage?** analytics features are useful for our business **What do you dislike about Adobe Marketo Engage?** I do not think it's the most user friendly **What problems is Adobe Marketo Engage solving and how is that benefiting you?** it is solving the problem of marketing emails being sent to our customers ## Adobe Marketo Engage Discussions - [How do you improve impact into your performance?](https://www.g2.com/discussions/24008-how-do-you-improve-impact-into-your-performance) - 2 comments, 3 upvotes - [What is Adobe Marketo Engage used for?](https://www.g2.com/discussions/what-is-adobe-marketo-engage-used-for) - 2 comments, 2 upvotes - [How to improve Marketo reporting](https://www.g2.com/discussions/how-to-improve-marketo-reporting) - 2 comments, 2 upvotes - [How various features and capabilities affect marketing productivity, campaign effectiveness?](https://www.g2.com/discussions/how-various-features-and-capabilities-affect-marketing-productivity-campaign-effectiveness) - 1 comment, 2 upvotes - [Does Marketo support cc and bcc of email?](https://www.g2.com/discussions/does-marketo-support-cc-and-bcc-of-email) - 1 comment, 2 upvotes - [View Adobe Marketo Engage pricing details and edition comparison](https://www.g2.com/products/adobe-marketo-engage/reviews?page=7&source=search§ion=pricing&secure%5Bexpires_at%5D=2026-09-22+23%3A55%3A56+-0500&secure%5Bsession_id%5D=3b932145-1c25-45b8-b450-0bb9defb1e8e&secure%5Btoken%5D=9c0249107a786cc51d6840f83e2090bf03b4412b3e1333eee3e79808b1ecb744&format=llm_user) ## Adobe Marketo Engage Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization - Conversion Rate Optimization - Multivariate Testing - Customizable Forms **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Integrated Workflows** - Task Management - Email Tracking/Automation - Calls and Voice - Other Outreach Options - CRM Integration - Calendar - Shared Records - Business Process Automation - Performance Management - Calendar Management - Sales Pipeline Management - Communication Management - Campaign Management **Agentic AI - Email Tracking** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Outbound Call Tracking** - Autonomous Task Execution - Natural Language Interaction **Agentic AI - Sales Enablement** - Autonomous Task Execution - Natural Language Interaction - Proactive Assistance **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Agentic AI - Account-Based Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Email Tracking - Automated Alerts and Tasks - CRM Lead Integration - Third-Party Integrations - Real-Time Data - Social Marketing - Email Marketing - Multi-Channel Marketing - Conversion Tracking - ROI Tracking - Activity Tracking - Engagement Tracking - Campaign Segmentation - Search Marketing - SMS Marketing - Website Visitor Tracking **Content Management** - Content Import - Content Creation - Templates - Advanced Search - Content Library - Email Management - Customizable Templates **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis - Trend Analysis **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Activity Dashboard - Multi-Channel Attribution - ROI Tracking - Engagement Tracking - Behavior Tracking - Activity Tracking - Conversion Tracking **Calling** - Record Calls - Generate Location - Call Types - Click-to-Call - Auto Dialer **Analytics** - Open Rates - Link Activity - Attachment Activity **Repeatability and Reportability** - Content Management - Workflow Management - Workflow Performance - Sales Coaching and Insights - Gamification **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting - Campaign Management - Workflow Management - Template Management **Analytics** - Reporting - Alerts - Account-Based Engagement - Content Utilization - Prioritization **Lead Management** - Segmentation - Predictive Scoring - Account Identification - Lead Scoring **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Campaigns** - Proximity Marketing - Alerts/Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation - Campaign Segmentation - Drip Campaigns - Multi-Campaign - Email Marketing - Multi-Channel Marketing - Location-Based Marketing - SMS Marketing - Real-Time Notifications - Mobile Alerts **Contacts** - Personalization - Information Locater - Record Prospect Data - Contact Management **Customizations** - Email Platform Integration - Email Scheduling - Real-Time Notifications - Email Categorization - Templates - Third-Party Integrations **AI and Automation** - Lead Prioritization - Lead Scoring - Best Time of Day Scheduling - Buyer Intelligence - Machine Learning **Generative AI** - AI Text Generation - Generative AI **Additional Functionality** - Contact Management - Email Marketing - Drag & Drop - Drip Campaigns - Workflow Management - Customizable Fields - Monitoring - CRM - Team Management - Click Tracking - Subscription Management - Activity Dashboard - API - Location Tracking - Customer Segmentation - Geolocation - Customizable Branding - Activity Tracking - Data Import/Export - Mailing List Management - Campaign Management - Email Management - Audience Targeting - Reporting/Analytics - AI Copilot - Email Distribution - Email Reminders - Autoresponders - Engagement Tracking - Event Triggered Actions **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising - Drip Campaigns - Multi-Campaign **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization - Journey Analytics - Reporting/Analytics - Campaign Analytics **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Campaign Execution** - Website Personalization - Prioritized Accounts - Trending Accounts - Email Campaigns **Engagement** - Coupons and Promotions - Social Promotion **Insights** - Notes - Daily Summary - Automated Voicemails - Automated Emails - Sorts Prospects - Automated Note Taking - AI/Machine Learning **Generative AI** - AI Text Generation - Generative AI - Lead Generation **Additional Functionality** - Content Delivery - Multi-Channel Communication - Alerts/Notifications - Pipeline Reports - Data Synchronization - Contact Database - Lead Nurturing - AI Copilot - Performance Metrics - Prioritization - Lead Qualification - Marketing Automation - Search/Filter - Content Creation **Additional Functionality** - Meeting Management - AI Copilot - Reminders - Recommendations - Lead Distribution - Workflow Management - Performance Management - Dashboard - Email Management - Lead Management - Activity Tracking - Email Templates - Third-Party Integrations - Customizable Fields - Sales Pipeline Management - Generative AI - Automatic Call Distribution - Call Monitoring - Lead Capture - Deal Management - Call List Management - Multi-Channel Communication - Call Recording - For Contact Centers - CRM - Data Management - Calendar Management - Chat/Messaging - Lead Qualification - API - Task Management - Interaction Tracking - Reporting & Statistics **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics - Behavior Analytics - Real-Time Analytics - Campaign Analytics - Website Analytics - Visual Analytics - Sales Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization - Social Media Integration - Third-Party Integrations **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Agentic AI - Account Data Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Sales Engagement** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Strategic Planning **Learning Management - Sales Enablement** - Sales Training - Sales Coaching - Sales Onboarding **Additional Functionality** - Prospecting Tools - Reporting/Analytics - AI Copilot - Auto-Dialer - For Sales Teams/Organizations **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation - Lead Generation - Content Management - Lead Management - List Management - Mobile Access **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **Revenue Enablement - Sales Enablement** - Cross-Functional Alignment - AI and Automation - End-to-End Customer Journey Insights - Generative AI **Additional Functionality** - Chat/Messaging - Prospecting Tools - Content Delivery - Personalization - Reporting/Analytics - Task Management - Alerts/Notifications - Activity Tracking - Third-Party Integrations - API - CRM - Campaign Management - Audio/Video Recording - Collaboration Tools - Appointment Scheduling - Real-Time Notifications - Contact Database - For Sales Teams/Organizations - Lead Management - Activity Dashboard - Scheduling - Reporting & Statistics - Email Tracking - User Management - Interaction Tracking - Workflow Management - Calendar Management - Lead Capture - Call Recording - Template Management - Customizable Branding - Social Media Integration - Content Management - Performance Management - Lead Nurturing - Document Management - Sales Trend Analysis - Meeting Management - Lead Qualification - AI Copilot - Video Support - Microsoft Outlook Integration - Audio File Management - Engagement Tracking - Contact Management - Goal Management - Sales Planning - Mobile Access - CRM Integration - Pipeline Management - Conversation Intelligence - Access Controls/Permissions - Gamification - Lead Scoring - Opportunity Management - Microlearning - Content Sharing - Real-Time Data - Workflow Automation **Additional Functionality** - Visual Analytics - Autoresponders - Landing Pages/Web Forms - Campaign Analytics - Reporting & Statistics - Campaign Scheduling - Contact Management - Text-to-Win - CRM - AI Copilot - Data Import/Export - Contextual Targeting - Real-Time Data - Mobile Access - API - Coupons - Customizable Templates - Drag & Drop - A/B Testing - Generative AI - Real-Time Analytics - Campaign Management - Event Triggered Actions - Real-Time Reporting - Contact Database - Customizable Branding - Reminders **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Social Media Integration **Additional Functionality** - Social Promotion - Customizable Branding - Monitoring - CRM - Reporting & Statistics - Live Chat - Customer Journey Mapping - Generative AI - Mass Texting - Drag & Drop - Email Templates - Automated Scheduling - Campaign Scheduling - AI Copilot - Social Media Monitoring - Activity Dashboard - Lead Capture - Customizable Templates - Marketing Automation - Event Triggered Actions - Marketing Calendar - Customizable CTAs - Multi-Channel Communication - Data Import/Export - Lead Qualification ## Top Adobe Marketo Engage Alternatives - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - 4.4/5.0 (26,126 reviews) - [Salesloft](https://www.g2.com/products/salesloft/reviews) - 4.5/5.0 (9,625 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (15,174 reviews)