--- title: Adobe Marketo Engage Reviews meta_title: 'Adobe Marketo Engage Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 3185 reviews by the users' company size, role or industry to find out how Adobe Marketo Engage works for a business like yours. aggregate_rating: rating_value: 4.1 review_count: 3185 scale: '5' date_modified: '2026-09-22' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Adobe Marketo Engage Reviews **Vendor:** Adobe **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.1/5.0 **Total Reviews:** 3,185 **AI Verified:** At least 10 G2 reviewers have confirmed using this product's AI features and functionality. ## About Adobe Marketo Engage Marketo Engage is a comprehensive, AI-powered marketing automation platform that enables teams to scale personalized buyer engagement and drive predictable pipeline and revenue growth. It helps attract the right buyers, nurture them across channels and journeys, align sales and marketing efforts, and deliver insights that maximize marketing’s impact on revenue. As a centralized hub for cross-channel campaign orchestration and execution, Adobe Marketo Engage supports businesses of all sizes—helping them acquire, nurture, expand, and retain customers along complex buying journeys. By integrating with sales tools, it streamlines marketing automation, campaign management, and lead nurturing. Whether you’re a fast-growing small business or a global enterprise, Marketo Engage empowers marketing teams to launch more campaigns, generate more sales-ready leads, and boost sales performance. Backed by proven technology, comprehensive services, and expert guidance, Marketo Engage helps thousands of companies worldwide transform marketing from a cost center into a revenue driver. ## Adobe Marketo Engage Pros & Cons Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews. **What users like:** - Users appreciate the **ease of use** of Adobe Marketo Engage, enabling effective automation and personalized marketing effortlessly. (192 reviews) - Users value Adobe Marketo Engage for its **extensive automation capabilities** , enhancing engagement and streamlining communication across channels. (185 reviews) - Users value the **seamless integrations and robust personalization** features of Adobe Marketo Engage for targeted marketing success. (142 reviews) - Users appreciate the **strong integration capabilities** of Adobe Marketo Engage, enhancing their marketing efforts and workflow efficiency. (129 reviews) - Users value the **advanced marketing automation** capabilities of Adobe Marketo Engage, enabling personalized and effective campaign management. (119 reviews) - Users value the **automation efficiency** of Adobe Marketo Engage, making customer engagement and marketing management seamless and effective. (116 reviews) - Lead Generation (103 reviews) - Analytics (101 reviews) - Automation Features (91 reviews) - Capabilities (84 reviews) **What users dislike:** - Users find the **learning curve steep** , making it challenging to navigate and utilize Adobe Marketo Engage effectively. (176 reviews) - Users find the **steep learning curve** of Adobe Marketo Engage challenging without prior experience or technical background. (135 reviews) - Users find Adobe Marketo Engage **not intuitive** , requiring frequent usage to navigate its outdated interface comfortably. (108 reviews) - Users find the **complexity** of Adobe Marketo Engage creates challenges in campaign management and usability for new users. (99 reviews) - Users find the **pricing of Adobe Marketo Engage extremely high** , which limits accessibility and value for tier 3 countries. (87 reviews) - Time-Consuming (69 reviews) - Poor UX (59 reviews) - Outdated Interface (57 reviews) - High Complexity (54 reviews) - Time-Consumption (50 reviews) ## Adobe Marketo Engage Reviews ### 1. A versatile tool that can make a marketer's life easier **Rating:** 4.5/5.0 stars **Reviewed by:** Pavel I. | Senior Customer Marketing Manager, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** September 29, 2023 **What do you like best about Adobe Marketo Engage?** I'm using Marketo on a daily basis, digging into 2 completely different instances in terms of usecase and setup. I love the fact that it's operation is based on small simple steps - I very often compare it to Microsoft Excel - using simple formulas (flow steps) and stacking them together (smart lists and campaigns) can take you a long way. The Marketo community is a super valuable addition to the package as there is often an explanation to anything you might be struggling with, or if it's not there yet, the people in it are very supportive and always willing to help. **What do you dislike about Adobe Marketo Engage?** Support can do a bit better. There have been times when I'd need to go back and forth with the agent in order to explain something again and again until they understand. Marketo also usually presents the organization with a quick start template for emails and landing pages, but this rarely covers all needs and so far it has never been updated with newer designs or features. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Marketing automation is top of this list, of course. The time saved hugely benefits the team and organization. Being able to use report subscriptions and webhooks and connect Marketo to the corporate chat app is also a convenient way to keep everyone updated. ### 2. One of the most versatile softwares **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Manufacturing | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** August 07, 2024 **What do you like best about Adobe Marketo Engage?** The the marketo interface is easy to understand and use. It is easy to train people on the software and it helps give presentations a clean look through the dashboards **What do you dislike about Adobe Marketo Engage?** I think there is still room for growth when compared to other softwares and websites providing somewhat similar value propositions such as hubspot. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** The software has helped us structure our marketing efforts and combine everything together as compared to before. ### 3. Adobe Marketo Engage, synchronize sales with marketing team. **Rating:** 4.5/5.0 stars **Reviewed by:** Regis N. | Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 27, 2023 **What do you like best about Adobe Marketo Engage?** It is a marketing automation platform that is currently at its maximum capacity because it has a variety of functions that adapt to different companies, providing the ideal customer acquisition functions through automated marketing campaigns managing to provide product information to potential customers so that in this way you have as a benefit the increase in sales, also has a system that is responsible for creating events to maintain interaction with customers from anywhere they are. **What do you dislike about Adobe Marketo Engage?** It is also important to reinforce the stability of the templates as they tend to break easily, generating a certain instability in this department. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** With Adobe Marketo Engage we have not only managed to improve our marketing management of our products, but we have also managed to maintain an ideal interaction with all our customers, it has also managed to synchronize our sales system with the marketing data scoring all potential customers as it tracks the account management of each one constantly. ### 4. Great Tool! Much you can do when you learn it. **Rating:** 5.0/5.0 stars **Reviewed by:** Emma W. | Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** February 27, 2024 **What do you like best about Adobe Marketo Engage?** There are a lot of things you can do. I like the automation piece of it. **What do you dislike about Adobe Marketo Engage?** Getting marketo certified isn't free. If you want more people to learn your tool and then more people to use your tool, you need to make the certification free. You're going to get beat out by other companies who do make their certification free. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** It has solved lead scoring, automations, building smart lists, smart campaigns. It's really helpful. ### 5. Best Automation software for Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Ritesh K. | Salesforce Consultant, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** October 25, 2023 **What do you like best about Adobe Marketo Engage?** It has good Email delivery. It is very easy to use and manage target account. We can easily understand marketing tasks and workflows so it can increase the efficiency of work. It has a large number of tools to target your audience, it has good email and good landing pages. We can easily integrate it with Salesforce. **What do you dislike about Adobe Marketo Engage?** Its subscription price is too high. Its support is a little bit bad according to my experience. I think its report is not as good as the others. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** In my company, because of the previous marketing system, we were facing problems selling our software product, which also harmed our revenue. After implementing this, we have lots of sales. We are able to speed up our email delivery as per our target account management. It helps to automate marketing campaigns. ### 6. Easy to learn; can be frustrating to use. **Rating:** 3.5/5.0 stars **Reviewed by:** Jordan M. | Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 12, 2023 **What do you like best about Adobe Marketo Engage?** Marketo Engage has great tools to target your audience, report on the results of your email campaigns, and design aesthetically pleasing emails and landing pages. It's fairly intuitive to use. While there are a lot of tools for more advanced users, newer users can also jump in with a bit of training. **What do you dislike about Adobe Marketo Engage?** The user experience of building emails and campaigns can be very frustrating. For example, spacing surrounding email components appears much differently in the Marketo email preview than it does in your inbox. About 50% of the time, when you add an image, link, or token to your email, it disappears upon saving and you need to add it a second time. Almost every time you add a line break in your email, you have to save the component, open it again, and save it again before Marketo will reflect the space you added in the email preview. These issues have been happening for years. If Adobe can fix these issues, Marketo will have a much better user experience. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Marketo helps us reach our customers and determine which messaging resonates most with them. We can be more productive and bring in more revenue when we know which offers and which messaging are most appealing to our customers. ### 7. Solid tools to improve your company's marketing. **Rating:** 4.5/5.0 stars **Reviewed by:** Pradeep S. | Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 10, 2023 **What do you like best about Adobe Marketo Engage?** The Marketo Engage solution provides an incredible academic training given by professionals directly linked to the Marketo University, the program is demanding and very complete, they teach you how to take advantage of the software 100% The marketing campaigns adapt to any need and are automatable and self-manageable. It provides scalability benefits that other programs do not have and the ability to obtain reports of each stage of the campaign being carried out. The tools for email management is also another important option to be valued within the platform, as it allows you to create all kinds of campaigns that are sent to your customers via email, with the possibility of also expanding all these procedures to social networks to provide a more robust and complete marketing. The synchronization with SAP C4C is a very important tool within the company as it allows us to manage a data flow in a simpler way, working very well with Marketo, the integration is powerful for studying data from potential customers and new customers, which are then analyzed by the marketing department for management. **What do you dislike about Adobe Marketo Engage?** The software is robust and meaningful, but needs to improve some options, we have the case of the landing pages very important in marketing work for our company, these are complex to work with because you have to have some HTML knowledge that Marketo does not provide in their training, we mostly hire qualified marketing staff to increase sales not programmers. The following detail also needs attention since the software is not customizable, the interface is ambiguous, and I think it is about time that Adobe specialists update this, the software has been on the market for a long time and I have not seen significant changes. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** We are an IT company with a very large marketing department and with many services which have benefited since we implemented Adobe tools, including of course Marketo Engage, currently provides us with solutions for search engine optimization and website marketing, including also is the options we manage and work with, content marketing and social media marketing. Currently, we are also working with Affiliate Marketing. Marketo has improved our system a lot in this aspect, we value this software a lot. We manage projects as well, so the tool is the axis of our marketing projects, their solutions are so complete that I want to recommend the program to all new companies that are starting in the world of digital marketing. ### 8. Adobe Marketo Engage complete software that increases the profitability your company **Rating:** 4.5/5.0 stars **Reviewed by:** Marco P. | Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 05, 2023 **What do you like best about Adobe Marketo Engage?** It is a fairly complete tool, focused on marketing automation composed of webinars, form editor, landing templates, which significantly help you to elaborate reports through the management and analysis of programs that contain Adobe Marketo Engage, being this has a quite striking workflow management, taking into account that this engine is what makes this software quite attractive. **What do you dislike about Adobe Marketo Engage?** Taking into account that this is a very complete software but at the same time is complex, which leads to have a fully trained staff when you start using Adobe Marketo Engage for the first time because it tends to be a bit confusing since the tutorial does not cover all of its functions, however after configuring the software according to your needs it is very intuitive and works efficiently. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Previously we had a deficit in marketing management, but at the time we started to run marketing campaigns performed by Adobe Marketo Engage we have been in a fairly significant economic increase, just as from that moment we also managed to improve workflow management, report analysis through integrations we managed to cover more customers, until today the experience we have had with this software is excellent, and we hope to continue to enjoy it. ### 9. Create quality marketing campaigns and improve your company's entire sales system. **Rating:** 4.5/5.0 stars **Reviewed by:** Indra F. | Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 04, 2023 **What do you like best about Adobe Marketo Engage?** I consider Marketo Engage the number one tool to manage our B2B marketing clients, its marketing automation options are simply spectacular, the account based marketing tools are another of the opportunities that the software provides to improve the best customer experience, the email marketing campaigns is another feature that is highly valued by our team. The personalization of the service is done in real time and its reporting options allows us to better manage our sales process, including options to manage events. Undoubtedly Marketo offers the best content personalization features that I have been able to use, including multichannel interaction within the platform, we can always optimize our services with this tool. **What do you dislike about Adobe Marketo Engage?** The software performs its tasks optimally and without problems, however, the interface of this program is outdated, in short it is not attractive to the eye would be interested in future updates to have more dynamic in terms of customizing the image of the program. Another problem is its high cost, this tool can not be used by any company you have to shell out a good amount of money for its acquisition, the demo version is not very complete you have to be forced to pay the subscription to have access to the content and to really test the program. The interface in its stagnation and longevity is difficult to handle for newer users. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** This service has allowed us to improve our customer management as well as our sales within the company, with this software our marketing automation functions have increased, improving all our services in the process. Thanks to this tool, we have been able to track our sales funnels effectively, improving our economic performance and growing our services over time. In the area of social networks we have benefited greatly since the management has improved since the implementation of the service. It is a communicative tool, our email marketing campaigns have grown up to 30% in the last year, obtaining higher and higher profits. ### 10. Streamline your marketing! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** November 15, 2023 **What do you like best about Adobe Marketo Engage?** Marketo provides a comprehensive suite of marketing automation tools that can streamline marketing tasks and workflows. The Marketo layout is easy to follow compared to other Marketing Automation Platforms. Another great aspect of Marketo is the community. There are regular meet ups (online and in person) and a god support team as well as plenty of users online that can help you out with any issues you are facing. There are also a number of features such as Launchpoint that make ease of implementation to other systems easy as there are a lot of native integrations to Marketo. **What do you dislike about Adobe Marketo Engage?** There can be a steep learning curve if you are not used to a Marketing Automation Platform, so it can be daunting for beginners and may require extensive training to utilize its capabilities. Thankfully there is plenty of training available. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Marketo brings sales and marketing teams together to strategize and execute as a unified team, leading to more effective customer engagement and improved lead nurturing. It leads to improved customer engagement and increased effectiveness of digital marketing. ### 11. Improve interaction with customer flow thanks to Marketo's marketing campaigns. **Rating:** 5.0/5.0 stars **Reviewed by:** Jalil B. | Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** August 31, 2023 **What do you like best about Adobe Marketo Engage?** It integrates easily with most CRM software on the market, so I consider the tool automatic and versatile, the initial configuration is very intuitive, in Marketo we have options to filters, data management, which go very well with the tool. The bulk of the platform and undoubtedly the most attractive is the ability to manage marketing campaigns, what more to say that the platform is the number one worldwide for marketers, integrated with the Salesforce Marketing Cloud platform, it becomes an infallible synchronization system for enterprise marketing management, I consider this tool the cradle of email marketing campaigns, social networks and many more market management. The flexibility for the commercial workflow within the platform is excellent, automate your entire system and marketing flow is the main aspect to take into account to acquire the service, leads can be managed from the platform as well, obtaining reports is another aspect to take into account of this service, undoubtedly the best solution for marketing and sales. **What do you dislike about Adobe Marketo Engage?** I can not judge negatively the software the truth is that it has offered me the best marketing solutions, however, we have to work on the reporting option since I consider it is the weakest, another problem is its cost Marketo Engage varies greatly in its prices compared to other similar services, I do not consider this a limitation, but it can cause problems to smaller companies, the initial group configuration or called learning curve can become complex if you do not have previous knowledge we are a team of 5 people and the truth synchronize with the tool took us more time than estimated. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** With Marketo we manage most of our email marketing campaigns, as well as customer management and workflow, it is a complete ally for the management of customer information that allows us to create solutions to obtain more visits and purchases within the platforms of the customers we manage, it has provided us with marketing automation that other tools have not been able to, it is also a proven solution for obtaining reports and this has benefited us a lot within the company. It has also allowed us to track our sales function, as well as develop and execute ideas for sales funnels. ### 12. Very helpful application for managing documentation **Rating:** 5.0/5.0 stars **Reviewed by:** Deni I. | Senior Associate Salesforce Developer, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** August 05, 2024 **What do you like best about Adobe Marketo Engage?** Customer Support, number of Features, Ease of Use **What do you dislike about Adobe Marketo Engage?** I don't think that Adobe has downsides for now. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Converting documents ### 13. The standard for a reason **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** August 09, 2024 **What do you like best about Adobe Marketo Engage?** The benefits of Marketo Engage is that it's been around forever so there are a lot integrations and connectors with other systems **What do you dislike about Adobe Marketo Engage?** It is not easy to design emails in Marketo, even after all of the updates and templates. The editor is very clunky. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Connecting email marketing campaigns with impact/influence on pipeline ### 14. Adobe Marketo Engage minimizes effort and boosts revenues **Rating:** 4.5/5.0 stars **Reviewed by:** Dylan E. | Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** August 23, 2023 **What do you like best about Adobe Marketo Engage?** Initially, one of its most attractive functions is the marketing automation that helps facilitate the campaigns of the services carried out in the company through email, as well as performing very objective analysis of each customer who enjoys the benefits provided, and in this way, effective communication is achieved according to the content that each user needs. **What do you dislike about Adobe Marketo Engage?** One of the disadvantages of Adobe Marketo Engage is that the trial version does not have all the functions that the software really offers, which may make you hesitate at the beginning to hire the service, but once you have purchased the full package, it is difficult to find any disadvantage. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Within our company, there was a great weakness in the marketing system of our products, as it was difficult to get the various services provided by mail, but with the implementation of Adobe Marketo Engage, that was minimized almost entirely apart from improving these efforts, which considerably boosted revenue and made our business processes more efficient. ### 15. Very good **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Building Materials | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** August 09, 2024 **What do you like best about Adobe Marketo Engage?** Easy to implement and a very good tool to have in the stack **What do you dislike about Adobe Marketo Engage?** UI is not as user friendly. overall that is it but really nothing that i dislike. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Managing and nurturing leads through the sales funnel can be complex and time-consuming, especially when dealing with a large volume of leads. ### 16. Adobe Marketo Engage a solution to improve the marketing flow of your company. **Rating:** 4.5/5.0 stars **Reviewed by:** Mohamed S. | Sales Operations Manager, Marketing and Advertising, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** August 22, 2023 **What do you like best about Adobe Marketo Engage?** Marketo is a platform that offers its users many advantages because of its high professionalism and quality. One of the things I like about this platform is its ease of use because, unlike other platforms, it is completely simple and functional to use with good users. It has features that allow for analysis to understand the visibility of people who will be potential future customers of the organization. The personalization feature it offers for designing email marketing campaigns is excellent, as it allows us to create completely unique and eye-catching designs for our clients. I firmly believe that Marketo is a fully guaranteed service for marketers to achieve great performance in their organizations. **What do you dislike about Adobe Marketo Engage?** I think Marketo is a great service in terms of functionality because it is very accurate and works with very few exceptions. I wish this platform had more integration options with CRM services, as Marketo currently only works with Salesforce. The cost of this service is really high compared to other alternatives, but because of the efficiencies gained in marketing, I think it is necessary to pay to get a good service. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** I developed foolproof marketing campaigns equipped with awesome content and really comprehensive data, which helped tie user input to my system at scale. After I started designing my marketing strategies with Marketo, I made a lot of sales. The ability to deliver results brought my company to the best of its ability. ### 17. Ideal tool for organizing a marketing campaign. **Rating:** 5.0/5.0 stars **Reviewed by:** Ashish T. | Pget, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** November 02, 2023 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Adobe Marketo Engage?** It is a marketing tool that helps in the business because it distributes the knowledge that I require to succeed in my company. Additionally, because of its features, it can handle projects and data, which is related to the tool's primary purpose of organizing marketing campaigns and diversifying product offerings to increase revenue. **What do you dislike about Adobe Marketo Engage?** The only thing about Adobe Marketo Engage that I don't like is that there is a bug in the marketing campaign organizing process that causes it to get stuck and lose all of the work that I have done. This means that every product has to be recoded in order to be put on the market, and the campaign process has to start over from scratch. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Thanks to the analysis produced during the coordination of marketing campaigns, Adobe Marketo Engage, which precisely outlines the innovations I wish to introduce into each product I wish to expand in the market and increase sales of, our project management service for clients has been excellent. ### 18. Efficient Marketing Automation with Adobe Marketing Engage **Rating:** 4.0/5.0 stars **Reviewed by:** Prashant G. | Digital Marketing Manager, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** November 06, 2023 **What do you like best about Adobe Marketo Engage?** Adobe Marketing Engage offers a user-friendly interface that simplifies the process of creating and managing marketing campaigns. The platform provides a wide range of tools for automating marketing tasks, making it easy to reach and engage with target audiences effectively. Additionally, the robust analytics and reporting features help in tracking campaign performance and optimizing strategies for better results. **What do you dislike about Adobe Marketo Engage?** One potential drawback of Adobe Marketing Engage is its pricing structure, which may be a bit steep for smaller businesses or startups with limited budgets. Additionally, while the platform is powerful, it may have a steeper learning curve for beginners compared to some other marketing automation tools on the market. However, with time and practice, users can fully harness its capabilities. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Adobe Marketo Engage addresses several key challenges in the realm of marketing automation, and its solutions have been beneficial to many users: 1)Streamlined Campaign Management: Adobe Marketo Engage streamlines the process of creating and managing marketing campaigns. 2)Lead Nurturing and Scoring: The platform helps in lead nurturing by providing tools to send personalized content and messages to leads at different stages of the sales funnel. 3)Analytics and Reporting: Adobe Marketo Engage offers robust analytics and reporting features. 4)Integration Capabilities: It integrates seamlessly with various CRM systems and other marketing technologies. 5)Personalization and Targeting: The platform empowers users to create highly personalized and targeted campaigns. 6)Automated Workflows: Marketo Engage allows for the creation of automated workflows that trigger specific actions based on customer behavior. 7)Scalability and Flexibility: Adobe Marketo Engage is designed to scale with the needs of growing businesses. ### 19. Marketo is a powerful tool executing very solid marketing. **Rating:** 4.5/5.0 stars **Reviewed by:** Marwen H. | Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** August 21, 2023 **What do you like best about Adobe Marketo Engage?** The software excels as a tool that enables businesses to streamline and effectively manage digital marketing efforts. What amazes me most about this platform is its ability to adapt to any organization of different sizes, and its comprehensive operations are perfectly tailored to the needs of users to achieve their goals quickly and easily. With this software, I can control, monitor and instantly organize our company's market participation through various social networks. The tool is very easy to use and has a very functional interface. Marketo really offers incredible potential and is ideal for any marketer. **What do you dislike about Adobe Marketo Engage?** The analytics and reporting features it offers are useful, but the performance at load time is horribly slow, which is a minor drawback but an inconvenience for me. The price is quite high, and I think there is a need to realign the cost to bring the software to the attention and make it easier for people to use it. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Marketo is a tool that allows us to run great marketing campaigns. Due to his success, our company's turnover has increased significantly compared to previous years. This platform makes our organization's brand known to many people on various social networks that exist today. ### 20. It's Oay **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Construction | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** August 07, 2024 **What do you like best about Adobe Marketo Engage?** It gets the job done. I may have saved some time, but with all the work on the back end, I am not sure it was worth my time. **What do you dislike about Adobe Marketo Engage?** The setup time to get the product you desired was too long. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** It is helping me market our business with more automation. ### 21. Automate your marketing services with Marketo Engage tools. **Rating:** 4.5/5.0 stars **Reviewed by:** Nicolas C. | Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** August 15, 2023 **What do you like best about Adobe Marketo Engage?** The personalization within the Marketo platform is very sophisticated, offering excellent synchronization with dynamic CRM, the content within the software is predictive and intuitive with options to manage emails, segmentation and reporting. It is a solid tool, marketing automation is another highlight of the program with proper handling of the flow and management. The team behind the software is another reason why I use Marketo Engage as they are always available to the buyer and always responsive to concerns, the marketing campaigns are very customizable with the ability to collect complex and heavy data. The integrations with third parties is another Marketo add-on that I enjoy as in conjunction with other tools the program is foolproof for the company. **What do you dislike about Adobe Marketo Engage?** The interface despite being simple needs an update, as it is an antique. The licenses are expensive, and it would be useful for other users to have access to a demo without so many protocols. Learning to use this software is not easy, it offers many solutions, but in most cases it needs preparation as it is complex. The email editing and management can be upgraded to a more intuitive version, I look forward to more updates. We need more customizable templates, it is frustrating to always see the same options. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** It is an effective tool for the management and cleaning of data in the IT area, with Marketo we can control the flow of data effectively and accurately, as well as manage marketing and email campaigns. By integrating with Salesforce we can take full advantage of data transmission, in fact, we can also generate reports and manage additional fields. The management of email responses and automation is another aspect why we always choose this tool, as it helps us to detect potential customers for the company, also achieving in the process a better financial management and cutting repetitive tasks. ### 22. Tech enabled tool to transform marketing efforts into profitable outcome online and offline **Rating:** 4.0/5.0 stars **Reviewed by:** Karan H. | Territory Sales Manager, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** October 30, 2023 **What do you like best about Adobe Marketo Engage?** It is the modern engagement tool that helps in reaching out to the client base through various modes of marketing and effectively communicating our product to make their decision quick and easy. Great tracking and monitoring technology to stay ahead in the sales cycle, starting from lead generation, relationship management, to profitable sales conversions. Generating reports on Salesforce and CRM tools is very convenient, AME automates email marketing, content and designs for marketing campaigns across various channels to boost the performance of the team. Collecting and optimizing the data received through marketing efforts helps in increasing revenue. **What do you dislike about Adobe Marketo Engage?** Organizing daily tasks and posting content on various platforms might be a complex task, as personalization without human expertise might be incomplete or overloaded and vice versa automation can be fruitful in gaining insight and improving sales but without a set goal and strategy it would be difficult to implement. The designed templates are not very in line with the complex goals but the investment is worth if proper training and reskilling knowledge is gained. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Lead generation, data management, gaining insights through reviewing the performance of the marketing campaigns and reaching a larger targeted audience through synchronised channels and automatic response on various modes of viewership which has inturn increased customer conversion and engagement with us long term which makes my B2B subscription business profitable. AME has helped considerably in saving time and manpower cost to perform routine tasks. ### 23. Marketo manages your professional email and marketing campaigns. **Rating:** 5.0/5.0 stars **Reviewed by:** Hiren R. | Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** August 14, 2023 **What do you like best about Adobe Marketo Engage?** The email marketing features offered by Marketo are among the best I have used, I have the ability to test dynamic content, the reports to measure the capacity of email deliverability are very complete, it also includes in its system a simple-to-use email editor. It is an excellent choice for customer management as it allows you to manage the quality of data flows that are handled in the company with an intuitive interface and pleasant to use, in fact, customers can be scored and ranked to then be examined and studied by departments. This tool can be complemented with social networks to run marketing campaigns with calendar option and webinars, I want to emphasize and highlight especially the reports as we can give customized reports on the work being executed. **What do you dislike about Adobe Marketo Engage?** Marketo Engage is a very complete tool, I think it is the one that best suits companies today, but there is always room for improvement options such as integration with Salesforce, I think we also need tutorials the interface has many options and the less experienced need a step by step to get into the software, since the current learning curve is high. The native reports are very complete, but they are complex to study, we need more facilities within the software. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** It is our main tool for email management, we handle many volumes of emails so Marketo Engage allows us to organize and manage this process in a better way, as we automate and answer our customers quickly getting better results and much more attention. It is also implemented for the management of email campaigns and social networks, where we can offer all our services in an efficient and dynamic way. Furthermore, it is very useful in the billing area as it allows us to automate the entire process of invoices receivable that are sent by email to customers. ### 24. Our cmo loves the product **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** August 13, 2024 **What do you like best about Adobe Marketo Engage?** We get better visibility and more opps from a top of funnel perspective **What do you dislike about Adobe Marketo Engage?** Lack of sales and marketing alignment. It'd be nice if sales could see what's going on as well. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Better engagement and visibility throughout the buying cycle of our icp ### 25. The Best way to control leads **Rating:** 4.5/5.0 stars **Reviewed by:** Kelvin M. | Senior Integration Developer, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** May 16, 2024 **What do you like best about Adobe Marketo Engage?** It a good tool to get control about our leads into Internet **What do you dislike about Adobe Marketo Engage?** Well in some occasion some people can manipulate the leads and get some trash user not real users. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** How to get and control leads in our web pages. ### 26. Great tool but news improvement **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** August 13, 2024 **What do you like best about Adobe Marketo Engage?** It is really functional and gets the job done. **What do you dislike about Adobe Marketo Engage?** It could be more intuitive and user friendly. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** We really wanted to scale the optimization of the conversion funnel and automation is key. ### 27. 9/10 **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Sports | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** August 16, 2024 **What do you like best about Adobe Marketo Engage?** Intuitive platform Simple email marketing Ability to create landing pages Profound network collaboration Lead management Social marketing platform Campaign management CRM integration **What do you dislike about Adobe Marketo Engage?** Pricing Customer Service Setup Speeds and bugs **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Automation ### 28. Reviewing Adobe Marketo engage on my experience : **Rating:** 3.5/5.0 stars **Reviewed by:** Rohit k. | Community Manager, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Organic Review from User Profile:** Invitation from G2. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** October 01, 2023 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Adobe Marketo Engage?** One of the most unique and compelling aspect of Adobe Marketo Engage lies is it's comprehensive marketing automation capabilities. It helled me in the nurturing the lead and keeping them engage. **What do you dislike about Adobe Marketo Engage?** One of the downfall is the cost of Marketo can be relatively high, which may be a limiting factor for smaller businesses with tighter budgets like me . Another factor is the vast variety of extensive feautures and capabilities, which are usually A challenging prospect of new bies But my personal perspective - I just want to say that it is important to note that the "best" marketing automation platform depends on the specific needs and preferences of a business. Every platform has its own strength. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** It had address many of my problem and help me to grow rapidly. Marketo helped me automate lead capture, nurture leads through automated campaigns, and prioritize them based on their engagement, saving time and efforts both. It had also helped me on segmenting audiences and delivering targeted content, enabling me to get personalized interactions with prospects and customers. ### 29. Feature rich marketing tool **Rating:** 4.0/5.0 stars **Reviewed by:** Nima C. | Mid-Market (51-1000 emp.) **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** October 17, 2023 **What do you like best about Adobe Marketo Engage?** AME is a feature rich tool, as I have experienced while using this tool. Implementing in the existing marketing setup is too easy. And using it for focused marketing is very easy. It provide features for personalized marketing, email marketing, automating some of marketing tasks related to running personalized ads, etc. **What do you dislike about Adobe Marketo Engage?** Till now, I have not seen anything negative in this tool. This tool is helping me a lot in my customer engagement and lead generation tool. Because, using this our lead generation process become very faster. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** I am a marketing analyst and I use it for most of my marketing works. It automates my marketing works. It helps me in finding leads through personalized ads, email marketing. Our process of finding leads and converting into successful customer become very much after implementing adobe marketo engage in my work. ### 30. Marketing and customer engagement become cost effective and time saving. **Rating:** 4.0/5.0 stars **Reviewed by:** Saniya K. | Software developer, Mid-Market (51-1000 emp.) **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 24, 2023 **What do you like best about Adobe Marketo Engage?** Adobe Marketo Engage is helping me to manage and circulate marketing campaigns easily and reach new customers. Engaging with new customers becomes easy after applying it in our work. Finding new leads and managing leads also becomes easy because of using AME. I can integrate it with other platforms as well. Implementing it in the existing system is also easy. **What do you dislike about Adobe Marketo Engage?** AME is a little bit costlier, but its cost is justifiable because of its rich features and ability to manage marketing. Integrating it with other platforms is easy but needs improvement. Customer support of AME can also be improved. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Using Adobe Marketo Engage I can easily manage our existing marketing campaigns and circulate new marketing campaigns. Using this I can easily find new leads from the market. It provides many analytical options that help us to see the performance of our marketing campaigns. It also provides automation options for automating some of the marketing tasks. ### 31. Best automation Tool out there **Rating:** 4.5/5.0 stars **Reviewed by:** Savan R. | SEO Expert | Webflow and WordPress | Local SEO, Information Technology and Services, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **G2 Icon:** Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise. **Reviewed Date:** October 27, 2023 **What do you like best about Adobe Marketo Engage?** Best part of adobe marketo engage is its Easy to understand UI /UX we can easily manage and streamline process with it **What do you dislike about Adobe Marketo Engage?** We cannot say dislike about it but yes little bit improvement needed for sure in pricing model because its bit expensive **What problems is Adobe Marketo Engage solving and how is that benefiting you?** a busy marketing person, I was wasting time to do repetitive tasks like sending emails and social posts. Our team and I wanted to nurture leads better but couldn't without automation. Since adopting Marketo Engage, my whole team feels less overwhelmed. It's been a total game changer for converting more leads into sales! ### 32. Using Adobe Marketo Engage for streamlining our B2B and B2C marketing. **Rating:** 4.0/5.0 stars **Reviewed by:** Mohak W. | Operations Manager, Mid-Market (51-1000 emp.) **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 18, 2023 **What do you like best about Adobe Marketo Engage?** For us Adobe Marketo Engage is a very useful tool for streamlining our marketing needs. By using this our marketing become easy because it allows us to organize all the info in a single dashboard. Using this I can send personalize message to the customers. It also allows me to automate our repetative work. **What do you dislike about Adobe Marketo Engage?** If Adobe Marketo Engage will provide some more customization option, then it will become more useful for users like me. Its user interface can also be modified to make it more useful. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Adobe Marketo Engage is helping me to solve our problem of stramline marketing. By using this, I can easily organize all the marketing information in one dashboard. Using this I can easily reach to my B2B as well as B2C customers. I can easily message them personally. It also allows me to automate some of repeatative works that saves my lots of time and money. ### 33. One of the best Versatile Tool for professionals **Rating:** 4.0/5.0 stars **Reviewed by:** Vishal S. | Senior Engineer, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** November 06, 2023 **What do you like best about Adobe Marketo Engage?** As a Product Engineer, I have had the opportunity to explore Adobe Marketo from a unique perspective. While my primary focus is not marketing, I have found Adobe Marketo to be a valuable asset for streamlining our product launch and promotion efforts. Adobe Marketo offers a wide array of features,The tracking and analytics tools have helped us gain insights into the effectiveness of our promotional efforts, enabling data-driven decision-making. I wholeheartedly recommend Adobe Marketo to any engineering team looking to enhance their marketing automation capabilities. **What do you dislike about Adobe Marketo Engage?** It will take time to understand the functions completely. The pricing is high for this tool. Need to update user interface. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Good landing page creation. Email performance reports. Sales & marketing alignment. Helps us to automate form submissions & manage data. ### 34. Program.. Program.. Program.. **Rating:** 5.0/5.0 stars **Reviewed by:** Pankaj P. | Demand Generation Specialist, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** April 26, 2024 **What do you like best about Adobe Marketo Engage?** This the best tool around 4 programs. 1. email 2. engagement 3. nurture 4. default **What do you dislike about Adobe Marketo Engage?** The integration part. Unless admin shows how to use the different integration. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** The marketing automation helps me for lead generation, event creation and creating different programs. ### 35. Marketo Certified Expert **Rating:** 5.0/5.0 stars **Reviewed by:** Joy M. | Senior Director of Marketing Operations, Marketing and Advertising, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** April 16, 2013 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Adobe Marketo Engage?** Update May 2023: I have been using Marketo for 11 years now and am still a fan of the platform just as much as I was 11 years ago! In fact, I have built my career around helping other organizations with Marketo implementations, optimizing their Marketo instance, and marketing operations processes such as lead lifecycle, scoring, and so much more. I received the Marketo Certified Architect certification in 2018 and am now a 2022 Marketo Champion...a group of elite Marketo users that I've learned from for years! Marketo continues to innovate and provide for me in so many ways - from business scalability and growth to career growth, and I'll forever be grateful this platform exists. I appreciate the product innovation and product roadmap that Marketo has. Original Review in 2013: One of the main things I like about Marketo is the vibrant user community - whether you have a question about the platform, have an idea to submit, or just want to see what other best practices other users are doing, the community offers a great space to connect and collaborate. The community is very active; I have learned a lot of tips and tricks just by reading the discussions, questions and ideas submitted by users and Marketo Champions. The community feels like an extension of our marketing arm within our organization. I also love the organization of Marketo - their easy folder system makes it easy to see the logic behind the campaign, every asset of the program, and the progression steps in which a lead flows through the system and (if you wish) integrate into your CRM solution. My productivity has doubled since switching to Marketo about one year ago; it is so easy to create a program, asset (email, landing page, form, etc). Now that I have been using Marketo for about a year, it is easy to clone a program and make a couple tweaks for fast program set up. I also love the integration with Marketo partners in LaunchPoint; it makes it easy to conduct a webinar, for example, by integrating directly with our webinar platform of choice. LaunchPoint really helps bring the solution full circle with its offerings and capabilities. **What do you dislike about Adobe Marketo Engage?** Update May 2023: Marketo has expanded many of their training offerings since my original review. In addition, the Community has continued to expand and grow. Original Review in 2013: One thing that I would recommend from the start is investing in using a Marketo consultant in their professional services team to get up and running during implementation of the platform. Their professional services team really helped us get our questions answered fast and the answers were relevant and tailored to our business needs. Without this additional support, we would not have been up and running as fast as we were. The basic training was just too basic for our needs. **Recommendations to others considering Adobe Marketo Engage:** I would highly recommend Marketo to any organization seeking a marketing automation platform solution. It is always the right thing to do your due diligence to determine which platform fits your business needs the best, but it is very likely Marketo will end up in your top 2 or 3 choices anyways. Marketo has put together a great team of employees and a great product. I highly recommend including them in your consideration set. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Marketo is a staple at every in-house role I've had, as well as now helping clients implement and optimize it. The core problems it's helping solve is around lead management and lifecycle, scoring, campaign execution, sales insights, reporting and more. ### 36. For digital marketer like me, AME is a must have **Rating:** 4.0/5.0 stars **Reviewed by:** Prakash R. | Mid-Market (51-1000 emp.) **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** October 16, 2023 **What do you like best about Adobe Marketo Engage?** Why I like Adobe Marketo Engage is that it is very much easy to use. It provides inbuilt templates for email marketing that help me to smoothly circulate personalized ads through email marketing methodologies. It also allows me to create workflows that automate some of my important tasks. **What do you dislike about Adobe Marketo Engage?** Till now, I am very much satisfied with this tool. Initially, it was not easy for me but after working some time in it, it became easy for me. Their customer support is good, due to which my queries are resolved in a very short time. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** In my lead generation journey, Adobe Marketo Engage is helping me. Using this, I can easily circulate personalized ad campaigns according to the interest of the users. Overall, it helps me from the initial to the final stage of my sales and lead generation process. ### 37. Good MAP but UX a little outdated **Rating:** 3.0/5.0 stars **Reviewed by:** Patrick B. | Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** February 14, 2024 **What do you like best about Adobe Marketo Engage?** Solid MAP in terms of features for email and nurturing activities **What do you dislike about Adobe Marketo Engage?** UX is a little outdated and not everything is as intuitive as it could be! **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Ability to segment and test audiences and create nurturing programs. ### 38. Adobe Marketo Engage Rocks **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 12, 2023 **What do you like best about Adobe Marketo Engage?** I have been using Adobe Marketo Engage for about two years and there are still new features I learn about everyday. It seems there are endless opportunities to improve your experience, specifically depending on how you choose to use it. We used to use HTML emails that we would paste, whereas now, we are able to use the templates and tokens which has been faster and easier to create emails. **What do you dislike about Adobe Marketo Engage?** While I previously mentioned that the options are what I like best, they also make it difficult to know if we are creating and sending our emails in the best way possible. There is a lot of trial and error with the options we are able to use. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** With the Marketing Automation, we are able to save so much time by automating a process that does not need to be manual. Specifically with using tokens and templates, vs previously editing HTML emails, it makes it easier to avoid mistakes and keep consistency over our emails. ### 39. Best Tool I Ever Use in My Marketing Journey **Rating:** 5.0/5.0 stars **Reviewed by:** Harsh P. | Head of Digital Marketing , Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** October 27, 2023 **What do you like best about Adobe Marketo Engage?** Being a Digital Marketing Manager, I most like this tool compared to other tools which are available in the market. By using Adobe Marketo, we can able to increase our productivity to measure our leads. Good email marketing templated and landing pages able to help us to run our campaign effortlessly. **What do you dislike about Adobe Marketo Engage?** Reporting structure can be improved. Pricing is high. Another disappointing thing is, they are not providing complete training about using their software. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** As IT company Digital Marketing manager, we'd like to create too many landing pages and want to run email marketing automation campaign. And Marketo help us to manage all campaign under one platform. Marketo help us to improve our work efficiency and we can able to manage our project with utmost productivity. ### 40. Versatile tool for Improving the design of marketing campaigns. **Rating:** 5.0/5.0 stars **Reviewed by:** Roushan K. | Assistant Manager - Robotics Process Automation, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** November 09, 2023 **What do you like best about Adobe Marketo Engage?** It gives me the information I need to grow in my company makes it a useful marketing tool. It is very versatile tool data due to its in built features, The Adobe Marketo community is also very helping that guides me when I need any help.The community is very helpful and supportive and I love it. **What do you dislike about Adobe Marketo Engage?** The only issue I have with Adobe Marketo Engage is that sometimes newer templates and designs are not available,so that needs to updated otherwise everything is good. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** By using the Adobe marketo engage I have been able to manage my interaction with my customers and clients more effectively. It has also helped our marketing team to gather data very easily. ### 41. For targeted marketing, AME is my primary marketing tool **Rating:** 4.5/5.0 stars **Reviewed by:** Krishna D. | Senior Executive, Mid-Market (51-1000 emp.) **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** November 08, 2023 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Adobe Marketo Engage?** Adobe Marketo Engage provides a huge number of features like marketing automation, campaign management, targeted campaigns, user behavior measurement. Its UI is very easy and customer support is also very good. Their analytics tool is very feature-rich. **What do you dislike about Adobe Marketo Engage?** Overall, Adobe Marketo Engage is a very useful tool for me. Its customer support is also very good. One thing that can be improved is its integration ability with all types of CRMs. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** I am a marketing professional and I use it for automating most of our marketing work. It helps me in running targeted campaigns as per the users' behavior. It provides an analytics dashboard that also helps me in making data-driven decisions. ### 42. Long time Adobe Marketo user - not great for beginners or SMB, but the best tool for Enterprise. **Rating:** 5.0/5.0 stars **Reviewed by:** Marshall S. | Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** June 15, 2023 **What do you like best about Adobe Marketo Engage?** The flexibility, by far, users can do so many variations on program and campaign management that is not available with tools like Hubspot and Pardot. Adobe keeps investing more in its modules and integrations. We use Marketo as a true marketing hub and hope to add more Adobe connections and other native connected tools in the future. **What do you dislike about Adobe Marketo Engage?** A few of the modules are outdated and could use a refresh, like the RCE and other Analytics areas. They switched Deliverability tools and it has very limited access compared to the last tool. There are a lot of exciting features, but it would require an additional cost. I also sometimes struggle with standard marketing users getting used to using the tool, so we tend to keep most build activity to operational people - which means a lot more work for us. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Marketo is great for connecting all of our data and lead sources and tracking the progress through the buyer or customer journey. It is our hub of technology and our connection to sales. ### 43. Efficient marketing tool **Rating:** 5.0/5.0 stars **Reviewed by:** mario l. | Relationship Manager, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** January 23, 2024 **What do you like best about Adobe Marketo Engage?** Marketo is an efficient and excellent choice for customer management for smooth working of the process. Its various features helps in various activities of the business **What do you dislike about Adobe Marketo Engage?** Marketo should broken its resources to make customer relationship a streamline process **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Marketo helps in solving complex business relationships, customer management which thereafter helps to streaming every process of marketing in terms of reaching out to customers, understanding the needs etc ### 44. Best tools for marketing campaigns and memos **Rating:** 5.0/5.0 stars **Reviewed by:** Yolanda A. | Assistant Manager, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** January 17, 2024 **What do you like best about Adobe Marketo Engage?** Marketo is an efficient tool for marketing purposes. It helps in campaigning, advertisements, etc. It makes it easier for a marketing person to think and work in a broader aspect to have a unique outcome. It's a useful tool for the sales force for being informative and creative. **What do you dislike about Adobe Marketo Engage?** Marketo can simplify its usage mechanism. Customer support can improve a little. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Marketing campaign, memos, advertisements, digital marketing. I'm sales force to provide vast information. ### 45. Best out of Marketo **Rating:** 4.5/5.0 stars **Reviewed by:** Ashfaq A. | Marketing Automation Specialist, Enterprise (> 1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** May 31, 2023 **What do you like best about Adobe Marketo Engage?** Marketo is the best Marketing automation tool I have ever used as it makes things much easier, campaigns, programs are much customizable and onething Marketo can do is give a very impact to people who are passionate about learning, if any would like to get their career shaped they can get Marketo certification and get hired for very good pay. **What do you dislike about Adobe Marketo Engage?** Emails and landing pages are not very well designed and we need to have a developer team to have this build and customized. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Adobe Marketo Engage is solving the need to automate the whole marketing cycle of lead and help us identify the potential buyers. This increased the productivity as well as results we expected. Reporting needs to be improved. Designing emails, scripting modules need lots improvement. Campaign processing and other automation systems such as integration launchpoint are excellent but need ease to integrate more applications. ### 46. One of the best software I had ever used before for marketing. **Rating:** 5.0/5.0 stars **Reviewed by:** Dharmendra G. | Senior Engineer (R&D Washing Machine), Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** November 03, 2023 **What do you like best about Adobe Marketo Engage?** From past few month I was using this tool in a daily activity in my office in R&D research and marketing data analysis as a lab assistant. with the help of this tool I enhance my marketing strategy and algorithms that is time saving for me daily basis. **What do you dislike about Adobe Marketo Engage?** before using this tool. Know to other tools it is not user friendly.i had face lot of problems to analysis the productof the market. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** I using this tool to analysis the product in the market and algorithms. I make the graph to analysis the product and market strategy with this tool. It is very beneficial for time saving. ### 47. Marketing campaign management tool **Rating:** 4.5/5.0 stars **Reviewed by:** Nadeem S. | Mid-Market (51-1000 emp.) **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** September 25, 2023 **What do you like best about Adobe Marketo Engage?** I mostly liked its ability to automate our marketing campaigns. Its saves our time and money. It helps me in my lead generation journey as well. Because of its easy UI, I can use it easily and implement it for automating marketing task. I integrate it to our crm system to store lead data. **What do you dislike about Adobe Marketo Engage?** I am using it from past one year, and while my this journey I have not seen anything in this tool to dislike expect its customer service. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** I am a professional marketer and I use to generate new leads from the market. For this purpose, it helps us to find leads by understanding behaviour of user. I can easily track my marketing campaigns also, so that I can see the performance. ### 48. Great marketing automation tool but might be too complex at times **Rating:** 3.5/5.0 stars **Reviewed by:** Rares R. | Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Source: Organic Review from User Profile:** Invitation from G2. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** May 19, 2023 **What do you like best about Adobe Marketo Engage?** The processes of setting up emails and automating campaigns are easy to do once you understand the logic. Marketo provides the possibility of adding many filters and triggers which can help you automate almost everything. I like how the folders and files are arranged, it's easy to understand and use. I also like the possibility of segmenting the email and landing page content through the dynamic content option, which helped us in providing our audience with different types of materials depending on countries, product types, and so on. **What do you dislike about Adobe Marketo Engage?** Marketo was the first software that I used for Email and Marketing automation and it was a bit complex to understand at first. There are a lot of options and some of them are not that intuitive. Also, the reporting part of Marketo is a bit tedious and the dashboards are not that pretty, people might have a difficult time in generating and understanding reports when they want to get into very specific information. The coding part might be a bit complex and difficult to set up in some instances. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Marketo helps us maintain and grow our database, and also offers us the opportunity to engage with our leads and customers with regular email campaigns, nurture campaigns, and webinars with the help of integrations (GoToWebinar). Marketo helps us grow the Marketing pipeline by automating engagement with new leads and helps reduce client churn with nurture campaigns for inactive users, different product types or onboardings for new users. ### 49. One of the best automation Marketing platform **Rating:** 4.0/5.0 stars **Reviewed by:** Dawood K. | Sales And Marketing Specialist, Logistics and Supply Chain, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** July 23, 2023 **What do you like best about Adobe Marketo Engage?** This showcasing computerization item is perfect in pretty much every manner. My #1 things about Market are the accompanying: Something I like most about the Market client care group is that they are dependably accessible and will assist you with addressing any issues you might have. It is a lead evaluating stage for new entrepreneurs to assist them with running a powerful and beneficial activity. Messages are sent rapidly. Both the data alliance and the mechanization framework are compelling. The choices for inclusion information and memberships have simplified it for us to impart the material to outsiders. **What do you dislike about Adobe Marketo Engage?** Still i didnt find any dislike for this app. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** this application can automate marketing campaigns. This has led to us being in charge of managing our lead generation and nurturing efforts at this time. This platform provides more personalization than any other when compared to others. It is also extremely important for us to be able to integrate third-party platforms and applications with the platform with ease since they can be quite complex to integrate with other platforms and applications. ### 50. Good tool for Digital Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Archana M. | Digital Marketing Executive, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** October 16, 2023 **What do you like best about Adobe Marketo Engage?** The best thing about Adobe Marketo is that it's easy to use. And easy setup for email marketing campaigns as we get templates for that. We can create quite creative workflows in Marketo. **What do you dislike about Adobe Marketo Engage?** Overall I like Adobe Marketo but at times it's confusing and complicated for someone who is using it for the first time, and also tutorials are not able to resolve all the queries for a new user. But once someone has understood the whole concept, it becomes a piece of cake for the users. **What problems is Adobe Marketo Engage solving and how is that benefiting you?** Adobe is helping me to score my leads, personalize campaigns, and customize journeys. Overall, I can create a whole sales journey from creating campaigns to generating sales. ## Adobe Marketo Engage Discussions - [How do you improve impact into your performance?](https://www.g2.com/discussions/24008-how-do-you-improve-impact-into-your-performance) - 2 comments, 3 upvotes - [What is Adobe Marketo Engage used for?](https://www.g2.com/discussions/what-is-adobe-marketo-engage-used-for) - 2 comments, 2 upvotes - [How to improve Marketo reporting](https://www.g2.com/discussions/how-to-improve-marketo-reporting) - 2 comments, 2 upvotes - [How various features and capabilities affect marketing productivity, campaign effectiveness?](https://www.g2.com/discussions/how-various-features-and-capabilities-affect-marketing-productivity-campaign-effectiveness) - 1 comment, 2 upvotes - [Does Marketo support cc and bcc of email?](https://www.g2.com/discussions/does-marketo-support-cc-and-bcc-of-email) - 1 comment, 2 upvotes - [View Adobe Marketo Engage pricing details and edition comparison](https://www.g2.com/products/adobe-marketo-engage/reviews?Tag=Email%2525252520Marketing&page=9§ion=pricing&secure%5Bexpires_at%5D=2026-09-22+21%3A51%3A54+-0500&secure%5Bsession_id%5D=69820857-47c5-4415-a797-92acdaaa0db4&secure%5Btoken%5D=9216584f9db7c43ec7a3da4b69466fca33b99ca2c7c21f207e994a82adbf0f57&format=llm_user) ## Adobe Marketo Engage Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization - Conversion Rate Optimization - Multivariate Testing - Customizable Forms **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Integrated Workflows** - Task Management - Email Tracking/Automation - Calls and Voice - Other Outreach Options - CRM Integration - Calendar - Shared Records - Business Process Automation - Performance Management - Calendar Management - Sales Pipeline Management - Communication Management - Campaign Management **Agentic AI - Email Tracking** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Outbound Call Tracking** - Autonomous Task Execution - Natural Language Interaction **Agentic AI - Sales Enablement** - Autonomous Task Execution - Natural Language Interaction - Proactive Assistance **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Agentic AI - Account-Based Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Email Tracking - Automated Alerts and Tasks - CRM Lead Integration - Third-Party Integrations - Real-Time Data - Social Marketing - Email Marketing - Multi-Channel Marketing - Conversion Tracking - ROI Tracking - Activity Tracking - Engagement Tracking - Campaign Segmentation - Search Marketing - SMS Marketing - Website Visitor Tracking **Content Management** - Content Import - Content Creation - Templates - Advanced Search - Content Library - Email Management - Customizable Templates **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis - Trend Analysis **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Activity Dashboard - Multi-Channel Attribution - ROI Tracking - Engagement Tracking - Behavior Tracking - Activity Tracking - Conversion Tracking **Calling** - Record Calls - Generate Location - Call Types - Click-to-Call - Auto Dialer **Analytics** - Open Rates - Link Activity - Attachment Activity **Repeatability and Reportability** - Content Management - Workflow Management - Workflow Performance - Sales Coaching and Insights - Gamification **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting - Campaign Management - Workflow Management - Template Management **Analytics** - Reporting - Alerts - Account-Based Engagement - Content Utilization - Prioritization **Lead Management** - Segmentation - Predictive Scoring - Account Identification - Lead Scoring **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Campaigns** - Proximity Marketing - Alerts/Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation - Campaign Segmentation - Drip Campaigns - Multi-Campaign - Email Marketing - Multi-Channel Marketing - Location-Based Marketing - SMS Marketing - Real-Time Notifications - Mobile Alerts **Contacts** - Personalization - Information Locater - Record Prospect Data - Contact Management **Customizations** - Email Platform Integration - Email Scheduling - Real-Time Notifications - Email Categorization - Templates - Third-Party Integrations **AI and Automation** - Lead Prioritization - Lead Scoring - Best Time of Day Scheduling - Buyer Intelligence - Machine Learning **Generative AI** - AI Text Generation - Generative AI **Additional Functionality** - Contact Management - Email Marketing - Drag & Drop - Drip Campaigns - Workflow Management - Customizable Fields - Monitoring - CRM - Team Management - Click Tracking - Subscription Management - Activity Dashboard - API - Location Tracking - Customer Segmentation - Geolocation - Customizable Branding - Activity Tracking - Data Import/Export - Mailing List Management - Campaign Management - Email Management - Audience Targeting - Reporting/Analytics - AI Copilot - Email Distribution - Email Reminders - Autoresponders - Engagement Tracking - Event Triggered Actions **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising - Drip Campaigns - Multi-Campaign **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization - Journey Analytics - Reporting/Analytics - Campaign Analytics **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Campaign Execution** - Website Personalization - Prioritized Accounts - Trending Accounts - Email Campaigns **Engagement** - Coupons and Promotions - Social Promotion **Insights** - Notes - Daily Summary - Automated Voicemails - Automated Emails - Sorts Prospects - Automated Note Taking - AI/Machine Learning **Generative AI** - AI Text Generation - Generative AI - Lead Generation **Additional Functionality** - Content Delivery - Multi-Channel Communication - Alerts/Notifications - Pipeline Reports - Data Synchronization - Contact Database - Lead Nurturing - AI Copilot - Performance Metrics - Prioritization - Lead Qualification - Marketing Automation - Search/Filter - Content Creation **Additional Functionality** - Meeting Management - AI Copilot - Reminders - Recommendations - Lead Distribution - Workflow Management - Performance Management - Dashboard - Email Management - Lead Management - Activity Tracking - Email Templates - Third-Party Integrations - Customizable Fields - Sales Pipeline Management - Generative AI - Automatic Call Distribution - Call Monitoring - Lead Capture - Deal Management - Call List Management - Multi-Channel Communication - Call Recording - For Contact Centers - CRM - Data Management - Calendar Management - Chat/Messaging - Lead Qualification - API - Task Management - Interaction Tracking - Reporting & Statistics **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics - Behavior Analytics - Real-Time Analytics - Campaign Analytics - Website Analytics - Visual Analytics - Sales Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization - Social Media Integration - Third-Party Integrations **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Agentic AI - Account Data Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Sales Engagement** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Strategic Planning **Learning Management - Sales Enablement** - Sales Training - Sales Coaching - Sales Onboarding **Additional Functionality** - Prospecting Tools - Reporting/Analytics - AI Copilot - Auto-Dialer - For Sales Teams/Organizations **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation - Lead Generation - Content Management - Lead Management - List Management - Mobile Access **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **Revenue Enablement - Sales Enablement** - Cross-Functional Alignment - AI and Automation - End-to-End Customer Journey Insights - Generative AI **Additional Functionality** - Chat/Messaging - Prospecting Tools - Content Delivery - Personalization - Reporting/Analytics - Task Management - Alerts/Notifications - Activity Tracking - Third-Party Integrations - API - CRM - Campaign Management - Audio/Video Recording - Collaboration Tools - Appointment Scheduling - Real-Time Notifications - Contact Database - For Sales Teams/Organizations - Lead Management - Activity Dashboard - Scheduling - Reporting & Statistics - Email Tracking - User Management - Interaction Tracking - Workflow Management - Calendar Management - Lead Capture - Call Recording - Template Management - Customizable Branding - Social Media Integration - Content Management - Performance Management - Lead Nurturing - Document Management - Sales Trend Analysis - Meeting Management - Lead Qualification - AI Copilot - Video Support - Microsoft Outlook Integration - Audio File Management - Engagement Tracking - Contact Management - Goal Management - Sales Planning - Mobile Access - CRM Integration - Pipeline Management - Conversation Intelligence - Access Controls/Permissions - Gamification - Lead Scoring - Opportunity Management - Microlearning - Content Sharing - Real-Time Data - Workflow Automation **Additional Functionality** - Visual Analytics - Autoresponders - Landing Pages/Web Forms - Campaign Analytics - Reporting & Statistics - Campaign Scheduling - Contact Management - Text-to-Win - CRM - AI Copilot - Data Import/Export - Contextual Targeting - Real-Time Data - Mobile Access - API - Coupons - Customizable Templates - Drag & Drop - A/B Testing - Generative AI - Real-Time Analytics - Campaign Management - Event Triggered Actions - Real-Time Reporting - Contact Database - Customizable Branding - Reminders **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Social Media Integration **Additional Functionality** - Social Promotion - Customizable Branding - Monitoring - CRM - Reporting & Statistics - Live Chat - Customer Journey Mapping - Generative AI - Mass Texting - Drag & Drop - Email Templates - Automated Scheduling - Campaign Scheduling - AI Copilot - Social Media Monitoring - Activity Dashboard - Lead Capture - Customizable Templates - Marketing Automation - Event Triggered Actions - Marketing Calendar - Customizable CTAs - Multi-Channel Communication - Data Import/Export - Lead Qualification ## Top Adobe Marketo Engage Alternatives - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - 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