Adobe Journey Optimizer makes it easy to create personalized, real-time customer journeys across channels with powerful segmentation and automation tools. Review collected by and hosted on G2.com.

The platform has a steep learning curve, and occasional bugs or lag can slow down campaign setup and testing—especially when managing larger, multi-step journeys with complex conditions. Review collected by and hosted on G2.com.

I really like how it helps me create super personalized experiences for customers. It’s very easy to reach the right people at the right time. Automation saves me a ton of manual work, which is a huge plus. Review collected by and hosted on G2.com.

Adobe Journey Optimizer can be a bit tough to learn at first, and it’s not the cheapest option out there (especially for smaller teams). While it's easy to use once you know what you're doing, I wish the interface was a bit more intuitive out the gate. Review collected by and hosted on G2.com.

Adobe Journey Optimizer makes it easy to understand what clients want and how they can come back repeatedly. Understanding how clients are interacting with gives valuable insight of what I can do or change to make what I do more appealing to clients. The integration of the is easy to create relevant messages and responses to what they. It was easy to implement into my daily routine, the interface makes me want to come back multiple times as there are a lot of features I utilize on a daily basis. Review collected by and hosted on G2.com.

My only complaint is that sometimes I'm not sure what to do next, but that is more user error. Review collected by and hosted on G2.com.

Adobe Journey Optimizer offers exceptional ease of use and flexibility for designing personalized customer journeys. Its intuitive interface and robust automation capabilities streamline campaign management, saving significant time. The ability to integrate across multiple platforms and leverage real-time customer data ensures that every interaction is relevant and timely, improving overall engagement. Review collected by and hosted on G2.com.

While the tool is powerful, it has a steep learning curve for new users, especially when integrating complex data sets. Additionally, the pricing can be prohibitive for smaller organizations, and some advanced features require additional investments or technical expertise to unlock their full potential. Review collected by and hosted on G2.com.

i like how adobe Journey Optimizer enables real-time and personalized customer engagement across multiple channels, that alone from a single interface. It gives a unified view of our customers, which make our campaign more targeted and effective. Review collected by and hosted on G2.com.

It is little hard to learn at first if you haven't any previous experience with other Adobe tools. First time setting takes time. Everything else works fine. Review collected by and hosted on G2.com.

It's fantastic very easy to use and comprehensive way to save time and create complicated task seamlessly such as creating emails or just AI generated content. Review collected by and hosted on G2.com.

I believe this is a great tool, the UI is very accesible and user friendly even if you don't have the technical knowledge it's easy to pick up and there are a lot of available resources to learn. Review collected by and hosted on G2.com.

The most helpful part about Adobe Journey Optimizer are the features like; Its easy to use when creating emails to send messages that feel personal based on your customer's behaviors. You can also easily implement sms/mms texting to increase customer engagement w personalized sms, including push notifications to always keep them updated. You can easily integrate your web and landing pages and easily implement user subscriptions to increase your customer's frequency of use. Review collected by and hosted on G2.com.

The disadvantages of the Journey Optimizer is the cost because I wish I knew upfront the different pricing tiers that are available and I had to reach out to customer support and find out the differences listed and the features vary from the select, prime and Ultimate Tier Packages. If you're going to need AI/ML and use libraries frequently this is where the computing power is really harnessed. Review collected by and hosted on G2.com.

The UI is very easy to navigate. Journey building is very intuitive and doesn't require an advanced technical user to do. Building emails and landing pages are simple and do not require a coder/designer to create. Custom actions make it easy to integrate AJO with a wide variety of other platforms/datasets. Pre-built use case playbooks offer a good starting point for creating almost any type of journey without having to build them from scratch every time. Review collected by and hosted on G2.com.

It is only as strong as it's AEP foundation, so if there is not enough/accurate/complete data stemming from AEP then marketers are at a disadvantage. There is no form functionality which hopefully will be on Adobe's roadmap. Review collected by and hosted on G2.com.

With Adobe Journey Optimizer we are more efficient with our marketing generating more revenue and saving on resources Review collected by and hosted on G2.com.

There are some things I think we can improve as the UX of the platform to be more friendly Review collected by and hosted on G2.com.

Streamlining the audience created within CDP into AJO as the starting point is great. The Omni channel journey path is great to have and the enhanced features improve personalization for marketing outreach Review collected by and hosted on G2.com.

The ability to apply consent for Omni channel implementation is a little complex. Due to the nature of the integration, it could be an issue to make sure customer consent is appropriately applied each time. Review collected by and hosted on G2.com.