BD
Bill D.
Supervisor, Communications
Mid-Market (51-1000 emp.)
"Amazing vector software, best on the market bar none!"
5/5
What do you like best about Adobe Illustrator?

I have been using Adobe Illustrator for over 15 years and the changes in that time have been mind blowing, there is nothing you can imagine that you can't create with this software. The integration with all of the Adobe products in the Creative suite is seamless and effortless, and the collaboration with other designers on the same project is so useful, especially in a time crunch/deadline situation.

Pricing is competitive with other products and is available as a monthly subscription to make things even better for the budget minded folks.

Customer support is excellent.

AI is good, needs a bit of refinement but the speed at which it is advancing is mind blowing. Review collected by and hosted on G2.com.

What do you dislike about Adobe Illustrator?

I can't think of anything that I dislike about the product, maybe if it could work in sync with Chat GTP, so that things created in Chat can be converted to true vector, editable files. Review collected by and hosted on G2.com.

Neel L.
NL
Neel L.
Senior Designer
Small-Business (50 or fewer emp.)
"Go-To Tool for Branding and Production-Ready Assets"
4.5/5
What do you like best about Adobe Illustrator?

What I like most about Adobe Illustrator is how reliably it helps me create scalable, production-ready designs for branding and packaging projects. I regularly use features like 3D Rotate and the Turntable preview to present concepts more realistically to clients.

The UI is clean and efficient, making it easy to move between tools, and performance stays smooth even with complex vector files. It also integrates well with other Adobe apps in my workflow. Overall, it delivers strong ROI by saving time and ensuring consistent, professional output across print and digital work. Review collected by and hosted on G2.com.

What do you dislike about Adobe Illustrator?

One thing that could be better in Adobe Illustrator is performance—it can slow down with complex files or heavy artwork, which affects workflow. Also, the UI can feel a bit cluttered for me as I am a UI designer so I always want something new. Review collected by and hosted on G2.com.

Jennae P.
JP
Jennae P.
Founder, Branding Coach & Designer
Graphic Design
Small-Business (50 or fewer emp.)
"Adobe Illustrator is the Gold Standard for Vector Graphics & Smarter AI Workflow"
5/5
What do you like best about Adobe Illustrator?

Adobe Illustrator has consistently been the best application for creating and editing vector graphics. While I generally am not a fan of generative Artificial Intelligence, Illustrator has managed to integrate specific instances of AI usage that have helped me to improve my workflow in specific ways, rather than just throwing AI at the wall and hoping it sticks. Review collected by and hosted on G2.com.

What do you dislike about Adobe Illustrator?

The biggest challenge is honestly using it to it's full capabilities. There are so many features and the app updates regularly, so it can be difficult to know when new features are available. I can likely fix this by taking advantage of the training videos and forum on the Adobe website. Review collected by and hosted on G2.com.

Daniel C.
DC
Daniel C.
Video Editor
Mid-Market (51-1000 emp.)
"Powerful, User-Friendly Vector Design with AI and 3D Tools"
5/5
What do you like best about Adobe Illustrator?

For me, Illustrator is the best vectorizing tool. It’s really easy and user-friendly to use, and creating vectors and illustrations feels as simple as drawing on paper. With every update, the tools keep improving, and the newest AI integration and 3D turntables make illustration and design even easier.

Also, because it’s such a popular app, it’s very easy to find video tutorials or ask in specialized forums whenever you have a doubt.

Overall, it’s a very powerful tool, super fast, and I think it’s a great option when you buy the license as part of the Creative Cloud suite. Review collected by and hosted on G2.com.

What do you dislike about Adobe Illustrator?

It’s really good, but I think it could include more style effects, like Photoshop. That would make it easier not to have to jump from one app to another. Review collected by and hosted on G2.com.

LaToya B.
LB
LaToya B.
Associate Director of Rec Programming
Small-Business (50 or fewer emp.)
"Our Go-To Vector Tool in Adobe Cloud"
5/5
What do you like best about Adobe Illustrator?

Prior to AI integration, Illustrator was my go-to vector tool. My choice has not changed. The UI/UX cannot be touched in regard to vector imaging and has helped create many logos and images for the programs and services we offer. I also appreciate being able to have multiple artboards in one document.

We often have laser projects and all of our SVG files are also created on Illustrator. Illustrator integrates with the rest of the Adobe Cloud products and makes the cost worth it for our situation. Large files can slow you down, but for the most part, all of our systems in the office can handle running Illustrator.

While I have not used any AI functions in my work, I'm sure it would be beneficial. I typically find my answers my doing a search or watching YouTube tutorials. Review collected by and hosted on G2.com.

What do you dislike about Adobe Illustrator?

Similar to Photoshop, Illustrator is not beginner-friendly. I would imagine that, had I not been a long-time user, it would not have been the first platform I would have tried to learn. Every once in a while, it will lag when trying to work from files stored on the cloud, which can be frustrating, so I usually work from locally stored files. Review collected by and hosted on G2.com.

Tyler S.
TS
Tyler S.
Communications officer
Small-Business (50 or fewer emp.)
"Essential Tools and Smooth Workflow for Creative Professionals"
3.5/5
What do you like best about Adobe Illustrator?

Illustrator offers a complex platform suitable for small and major projects and vector designs. I like the compatibility between other Adobe products and the comprehensive layout of the tools and user interface. Because of Illustrators complexity, there are many guides and tutorial resources available for better understanding its functions and steps to complete new designs. Above that, the program performs quite well on my Lenovo with minimal lags and interruptions. Review collected by and hosted on G2.com.

What do you dislike about Adobe Illustrator?

There is a steep learning curve as this is professional software. Going from template based platforms to Illustrator means that it takes time to develop an understanding of the interface and all of its capabilities. The program is also expensive and requires significant RAM to operate smoothly. Review collected by and hosted on G2.com.

Rishabh P.
RP
Rishabh P.
Retention Marketing Manager
Enterprise (> 1000 emp.)
"A 5* tool for all creative designs and AI-led designing"
5/5
What do you like best about Adobe Illustrator?

What I like most about Illustrator is how precise and flexible it is. Once you get used to it, creating logos, icons, or any vector design feels really smooth. We have good ROIs if we utilizes at its potentials. Also, it works well with other Adobe apps, which makes the overall workflow easier. Review collected by and hosted on G2.com.

What do you dislike about Adobe Illustrator?

It’s not very beginner-friendly at first. The interface can feel a bit overwhelming, especially if you’re new to design tools. Review collected by and hosted on G2.com.

AS
AMAN S.
Data Specialist
Information Technology and Services
Small-Business (50 or fewer emp.)
"Versatile Tool for Professional Design, But Steep Learning Curve"
4/5
What do you like best about Adobe Illustrator?

I use Adobe Illustrator to bring my design ideas to life. It helps me create logos, illustrations, and graphics that stay sharp at any size. I like how easy it is to edit shapes, work with typography, and produce professional-quality designs for both online and print use. My favorite thing about Adobe Illustrator is how easy it is to turn ideas into clean, professional designs. I like that I can make quick edits, experiment with different styles, and create artwork that looks great whether it's used online or in print. Using vector graphics ensures my work remains sharp at any size, which is useful for everything from social media posts to posters and logos. It gives me the flexibility to be creative while producing professional-quality results. Review collected by and hosted on G2.com.

What do you dislike about Adobe Illustrator?

One thing I think could be improved is the learning curve. Some of the advanced tools and features can be overwhelming for new users. It can also feel resource intensive on older computers, especially when working on large or complex files. I’d also like to see a simpler interface for beginners and more built-in templates and tutorials to help users get started more quickly. Review collected by and hosted on G2.com.

Cali N.
CN
Cali N.
CEO
Small-Business (50 or fewer emp.)
"A Vector Art Powerhouse with Seamless Adobe Integration"
5/5
What do you like best about Adobe Illustrator?

It’s a powerhouse—by far the best vector art creation tool out there, even if the competition is catching up quickly. I also love how easily it integrates with other Adobe products. That seamless connection helps me stay in the creative zone and keeps my workflow smooth and optimized. It usually performs very well, especially since you can update your performance setting in-app based on the capabilities of the computer you're using. Price is fair when purchasing the entire adobe suite, however I feel like on-off pricing for just Adobe Illustrator is high. I do not like the new AI features. They are sub-par and don't actually help my workflow. Easy to get started with cloud and desktop storage of illustrator files. Tons of helpful support tutorials and communities on adobe's website to support beginners and anyone having issues with the program. Review collected by and hosted on G2.com.

What do you dislike about Adobe Illustrator?

The AI features are terrible, and the new “AI credits” are ridiculous. Why should I have to pay extra to use a feature you’re forcing on me? The pricing is far too high, which makes it difficult for artists and designers to keep choosing Adobe when new, cheaper alternatives continue to come to market. Review collected by and hosted on G2.com.

Nello C.
NC
Nello C.
Designer grafico
Small-Business (50 or fewer emp.)
"Powerful and reliable, despite the steep learning curve and subscription cost"
5/5
What do you like best about Adobe Illustrator?

What I like most about Adobe Illustrator is the quality and flexibility of vector-based design. I use it mainly for my e-commerce business — creating product banners, logos, and catalog graphics — and the fact that I can scale any artwork to any size without losing quality is a game changer. Whether I need a small web thumbnail or a large print-ready file, the output is always crisp and professional.

The integration with the rest of Adobe Creative Cloud (especially Photoshop) makes my workflow much smoother. I can jump between apps without losing time on file conversions. The pen tool and anchor point control give me a level of precision I haven't found in any other tool. For anyone managing visual assets for a business, Illustrator is simply the most reliable and complete option on the market. Review collected by and hosted on G2.com.

What do you dislike about Adobe Illustrator?

The learning curve is also quite steep for beginners. When I first started using it, some operations that seemed simple (like aligning objects precisely or managing complex paths) took much longer than expected to figure out. The interface has a lot of panels and options that can feel overwhelming at first.

Lastly, performance can slow down noticeably when working with heavy files that have many embedded images or complex effects — especially on machines that aren't top-spec. For a tool at this price point, I'd expect it to be more optimized. These are minor complaints compared to what it delivers, but they're worth mentioning for anyone evaluating it."** Review collected by and hosted on G2.com.