I like Adobe Firefly for the amount of things it can create, especially when I'm working with large headings for flyers where the letters are pictures. I also enjoy the integration with other Adobe products like Illustrator and Photoshop, which makes it easier to bring in branding and images and then access the final product in other journeys. The initial setup for Adobe Firefly was easy. Review collected by and hosted on G2.com.

Nothing - may not be applicable to what I do all the time but still useful Review collected by and hosted on G2.com.

I like that Adobe Firefly is very easy to use. It seems very intuitive and offers different options for third-party models to generate different styles based on different training sets. Adobe Firefly solves a lot of problems for me by saving time and cost associated with stock images. The third-party models allow me to explore different styles based on different datasets, providing me with a wide range of creative options and a broader vista of exploration. The initial setup couldn't have been easier; you just log in to the website and start prompting, which is a really simple way to get involved with AI image generation. I use Adobe Firefly frequently with Adobe Express and Adobe Photoshop, and I appreciate the integration with these tools. Review collected by and hosted on G2.com.

I think I would like to have some way to emphasize certain tags or certain elements that are described in a prompt, especially being able to preserve specific things to make them consistent from one generation to the next. Another thing I would like to see improved is being able to select elements or themes or styles within an image and have that carefully preserved across different generations. This will help with things like storyboards and character development. Review collected by and hosted on G2.com.

What I like best about Adobe Firefly is how quick and easy it makes the creative process. I can turn ideas into visuals almost instantly and make changes without starting from scratch. It saves me a lot of time, helps when I’m short on inspiration, and fits smoothly into the Adobe tools I already use. I have only used it on a few projects but I intend to use it more in the future when i get the oppotunity. Review collected by and hosted on G2.com.

What I dislike about Adobe Firefly is that the results aren’t always exactly what I have in mind, so I still need to tweak and refine them. It can also feel a bit limited compared to fully manual design, and sometimes it takes a few prompts to get the right outcome. Review collected by and hosted on G2.com.

The flexibility to create unique content based on pre-existing assets. And, I like the flexibility of output and styles. I can create multiple adjustments, and download those, but also go off on tangents, to see what best expresses my needs. I can create for multiple output needs as well, which is very helpful. I can use it on the internet, in print, on social media... in that way, it's easy. Review collected by and hosted on G2.com.

That it's very unclear how many credits something will take. For example, if I'm unfamiliar with what to expect from some of the models, I'll try a generation, but then if I don't like it, I've paid for it with credits that are non-refundable. We need to see a preview of each style. Although there is a "guide" of how to word suggestions, it's not very comprehensive. So while some models understand my wishes, others interpret them in a way that is far from my intention. And that difference doesn't seem consistent. I ABSOLUTELY do not like that everything seems to default to 4:3 - even in video! This makes me waste credits, and makes it hard to make pieces that are consistent in their integration. Review collected by and hosted on G2.com.

So far, the app has proven to be both quick and effective. Unlike other AI apps I have tried, it doesn't suffer from the same flaws. I especially appreciate its ability to integrate seamlessly with Photoshop and other software applications. Review collected by and hosted on G2.com.

Like with most Adobe products these days, I’m not a fan of the monthly subscription fee. I miss when it was possible to make a one-time purchase instead. While I understand that ongoing updates are the reason for this change, I still wish I could truly own the software I spend my hard-earned money on. Review collected by and hosted on G2.com.

I’ve been using Adobe Firefly for a while now in my day-to-day design work, and I have to say, it’s genuinely helpful. It’s not magic, but it cuts down a lot of the repetitive stuff. Generative fill works surprisingly well most of the time, especially when I need quick fixes on backgrounds or to remove objects without spending forever in Photoshop.

What I Like

It speeds things up when deadlines pile up.

The results usually blend naturally with the rest of the image.

The interface is simple—no steep learning curve, just type what you need and adjust.

It is integrated with desktop applications, and always has new features to help. Review collected by and hosted on G2.com.

What I Don’t Like

It still messes up hands and fine details sometimes, which means I end up retouching anyway.

Some outputs look a bit “AI obvious” if you stare at them too long.

It would be nice if it had more variety in style options, especially when I want something less clean and more experimental.

The website now is a bit cluttered with all the additions Review collected by and hosted on G2.com.

I mostly like it for photo editing and manipulation because I can get natural-looking results so easily just by writing prompts. In Adobe Firefly, the background removal and image fill features stand out as especially powerful and useful for quick edits. Review collected by and hosted on G2.com.

It can feel a bit complex for beginners. At times, even with the AI suggestions, I still need to make manual adjustments. Also, some features and assets require a paid Adobe subscription to access. Review collected by and hosted on G2.com.

It's a great addition to Adobe's offerings, and in many ways, it is getting better over time. It's easy to use and understand how it works. The new model offerings are a great addition. I really like the seamless integration with Photoshop, Illustrator, and Express. I am very pleased with Firefly's commercial safety and ethical AI practices. Review collected by and hosted on G2.com.

The results are not always good. A lot depends on proper prompt writing. Occasionally I get perfect results on the first prompt, and other times I can't get anything close to what I'm looking for. When it first rolled out, I created some incredible images, and I often feel like the magic has worn off. I think other AI models are edging out Firefly. It's probably pricier to use as well. Review collected by and hosted on G2.com.

The integration with Photoshop saves me a lot of time. Review collected by and hosted on G2.com.

The image quality can be inconsistent at times. Review collected by and hosted on G2.com.

Adobe Firefly has been a really useful addition to my workflow, especially when I need quick ideas and visuals within Adobe’s creative tools. I use it for generating images, editing photos, and creating vector graphics, and it helps me move from concept to something usable much faster. Review collected by and hosted on G2.com.

What I dislike is that some advanced features are only available through paid Adobe plans. Review collected by and hosted on G2.com.