I like using Adobe Firefly for generating images that can be applied to letterhead, brochures, and advertisements. It efficiently solves the problem of creating professional visual content quickly. My favorite feature is the ability to turn a prompt into an image and then refine it to achieve the perfect result, which is incredibly valuable since it saves me from having to start from scratch—something that can be overwhelming if you're not a trained designer. Firefly's understanding of English is impressive, leading to more professional-looking and less artificial results. The initial setup was very easy, and I find it integrates well with Canva for layout after generation. Review collected by and hosted on G2.com.

I would say the consistency of the visual results. Also, sometimes it generates text when you don't ask for text, so you have to specify in the prompt 'no text or font'. Firefly could offer more precise control over generated outputs, and maybe have stronger editing tools post generation. Review collected by and hosted on G2.com.

I use Adobe Firefly for everything from editing images to creating concepts and actual consumer-facing content. It expedites my workflow and helps me convey vision. I like the fact that it's an ecosystem of content that is ethically trained and safe. I enjoy having more control over my creative process, from color and tonality to being able to apply reference images for structure and stylization. The initial setup was easy, and I've always been a user of Adobe products. I also integrate Adobe Firefly with Adobe Premiere and other tools for boards and production. Review collected by and hosted on G2.com.

I wish they could modify promoting to do pre vision as you prompt. Meta briefly did it and it helped tremendously as you try to find the right words to convey what you are trying to create and see the results live forming. Review collected by and hosted on G2.com.

I use Adobe Firefly mainly for cleaning up imagery using features like Gen Expand and Gen Fill for removal. It makes photo edits go a lot quicker than a manual touchup. I love the sky feature, even though I don't use it often, and I really appreciate the background removal tool. Background removal makes cutting things out super fast compared to the manual outline and removal process I used before. The sky tool is just fun to play with. Review collected by and hosted on G2.com.

Generative fill where I am needing to add things in is always a bit spotty for me. I notice a lot of hallucinations in the results as well. Sticking with the prompt exactly, don't add things that were not specifically asked for. Also making it a little more believable, the harmonization can be a bit off sometimes. The setup took a while because our enterprise legal team has a lot of concerns with our usage of this, rightly so. It was about a year in the making, lots of conversations and beta programs. Review collected by and hosted on G2.com.

I find Adobe Firefly easy to use, making it simple to scale up and set up new users. It really helps when working as a team, especially for a global team like ours. We can generate marketing materials quickly and coordinate between teams, which makes creating our product much easier. The initial setup was very easy, and we managed to get the entire team set up fairly quickly, within two to three weeks. Review collected by and hosted on G2.com.

Just because it's not integrated into our activation channels like the marketing automation platform or the website, there is disconnect. That requires download and upload. So this lack of kind of streamlined processes between the platforms. Review collected by and hosted on G2.com.

I found Adobe Firefly to be a new and exciting experience. It's not overwhelming and is just right to handle what I need. I really enjoy the speed, control, and creative freedom it offers, allowing me to go from idea to high-quality content. I appreciate its ability to generate images, video, and audio, which has enhanced my creativity and content creation. One of the things I like most is the ease of finding items. I find the AI video generator particularly easy to use. Review collected by and hosted on G2.com.

Nothing yet Review collected by and hosted on G2.com.

I really like Adobe Firefly for AI image and video generations, especially how it addresses the lack of natural essence in ultrarealistic images of people that I experienced with ChatGpt. The texture and tone in the pictures are amazing. I was particularly impressed with Firefly Image 4 ultra, which blew my mind with its color composition and skin texture detail. I also appreciate the extraordinary camera motion and quality it provides in videos, which are much better than what I got from Veo 3 and Runway. Moreover, being familiar with similar tools, I found the initial setup to be very easy. Review collected by and hosted on G2.com.

So while creating videos, it gives an option of adding lighting in the advanced settings. Although it is quite good for basic generations, but while I was creating a video for our product, it did not go well. The camera angle distorted and the lighting and shadow looked so vague. This is the only thing that did not work for me. Review collected by and hosted on G2.com.

What I like most about Adobe Firefly is the ease of use and how quickly I'm able to get very dialed-in examples. I also appreciate the fact that they open up a lot of different models to choose from, allowing me to jump into different types of models and implement the same types of prompts for different results. The option to go to an ultra setting for very high resolution, detailed prompts is really useful, especially when a client needs to see more detail. The flexibility within the app is really good, and I find a lot of flexibility in working with sound, video, and stills. I'm very happy with it. Review collected by and hosted on G2.com.

I do think that if the ultra models could load faster, that would be great. I totally understand there's a lot of data being processed, but faster results in that space would be awesome. Initially, the older models were a bit rough around the edges, the quality wasn't very high, and I found myself spending extra time doing refinements on the original prompts. The consistency was lacking, especially in rendering humans, which felt unbalanced. So I had to put more effort into the pitches and pitch decks. Review collected by and hosted on G2.com.

Adobe Firefly makes it very easy to generate high-quality images and creative content using simple text prompts. It integrates well with Adobe tools and helps speed up design work, making it useful for quick ideas, edits, and content creation without needing advanced design skills. Review collected by and hosted on G2.com.

Sometimes the generated results are not very accurate and may need multiple attempts. It can also feel limited in customization compared to advanced design tools, and performance may vary depending on prompts and complexity. Review collected by and hosted on G2.com.

I love Adobe Firefly for its capabilities in ideation and mockup creation. It's an amazing generative AI model with great potential. I enjoy creating images and animating them into small video cuts. Logo and branding ideation is really cool too. The initial setup of Adobe Firefly was not a thing to worry about. Review collected by and hosted on G2.com.

Trying to be so specific on the prompt sometimes gets overwhelming for the model. It gets stuck in one aspect of the prompt and neglects other details. Also, resolution matters and it would be great to have an abundance of it. Review collected by and hosted on G2.com.

Very easy to use, has lots of features compared to competitors and was a breeze to setup. Had a few questions initially and talking to support team was a delight. Review collected by and hosted on G2.com.

Most of the things were all upto standards but one thing that i did not like was inconsistent prompt interpretation, often producing generic or inaccurate images Review collected by and hosted on G2.com.